Shows
BRANDEDEP 51: Betsey Chung, TD Bank- 'Heart Meets Finance'In this "Top CMO" episode, host Ben Kaplan interviews Betsey Chung, TD Bank's Global CMO. Betsey shares her transition from finance to marketing, focusing on a data-driven, human-centric strategy. She discusses marketing's balanced scorecard approach, integrating financial metrics with customer and employee engagement. The episode highlights the importance of adapting marketing strategies to cultural differences in various markets. It provides insights into creating a culture that values customer and employee relationships in the financial sector.#topcmo #marketing #marketingleadership #marketinginnovation #TDbank 2023-12-1537 min
Marketing DisruptedWho is the New CMO?The changing face of marketing and the new responsibilities of CMOs. Jeffrey Hayzlett, CEO of The Hayzlett Group on why the main role of the modern CMO is to ‘deliver on promises made’. Betsey Chung, from TD Canadian Banking, talks about how the bank is keeping up with the digital and technological evolution. And a feature interview with Theresa McLaughlin, Global CMO of TD bank, about why she believes her main job is to be the company’s chief storyteller.2019-06-1726 min
Run it Like a GirlRun it like a girl Top 10 - Betsey Chung, SVP and CMO, TD Canadian BankingBetsey Chung is the Senior Vice President and Chief Marketing Officer for TD Canadian Banking, but her career path has been anything but a straight line. Following her graduation from the University of Toronto Betsey worked for a time in Canada and then headed to the United Kingdom to work as a consultant with KPMG.While in the UK Betsey got her Masters of Business Administration from the London School of Business. Once back in Canada she entered the corporate world, working in executive roles with American Express and BMO before joining TD.Betsey says...2019-06-1725 minRun it Like a GirlEpisode 13: Run it like a girl with Betsey Chung, SVP & CMO of TD Canadian BankingBetsey Chung is the Senior Vice President and Chief Marketing Officer for TD Canadian Banking, but her career path has been anything but a straight line. Following her graduation from the University of Toronto Betsey worked for a time in Canada and then headed to the United Kingdom to work as a consultant with KPMG.While in the UK Betsey got her Masters of Business Administration from the London School of Business. Once back in Canada she entered the corporate world, working in executive roles with American Express and BMO before joining TD.Betsey says...2018-11-0924 min