Shows
REALLY Know Your CustomerBridging The Gap: Navigating The Digital Transformation Of Commerce With Lamees ButtLamees Butt joins Betsy and Tony on this episode to delve into the topics of digital transformation and the ever-evolving landscape of commerce. She shares her insights on the challenges faced during her journey, including the importance of failing fast and adapting, which eventually led her to the corporate world. Now a key player at Zoovu, an AI commerce platform, she focuses on connecting businesses with their customers, making it easier to find products in the vast digital market. Through real-life examples with industry giants like Vodafone, Dyson, and Bosch, she illustrates the complexities of t...
2023-11-0636 min
REALLY Know Your Customer4 Traits For Any Leader To Build An Authentic Customer-Centric Culture With Jay MeyerMeet Jay Meyer. Jay is an accomplished business owner and entrepreneur who shares his personal journey of addiction and recovery on this insightful episode with Betsy and Tony. With decades of business and leadership under his belt, Jay has seen a lot change over the years, but one thing has remained: his desire to get to know his customers. Jay started his career by building authentic relationships with his customers, being curious, taking them to lunch, and caring for his customers’ families. He has taken these practices along his journey because of the impact he wan...
2023-08-2836 min
REALLY Know Your CustomerBuilding Loyalty In Micro-Moments With Your Customers With Mark Ross-SmithMeet Mark Ross-Smith, CEO and Co-Founder of StatusMatch.com. Mark joins Betsy and Tony on the podcast from Malaysia. As a self-proclaimed professional frequent flyer, Mark racked up more airline points than you can imagine as he built his former businesses. After he decided to move across the world, he asked the area’s major airline for a status match in their frequent flyer program. He was denied, but it led the way for his idea to create StatusMatch.com. Tony, Betsy, and Mark dive into emotional loyalty to big brands and discuss how those mic...
2022-11-1439 min
REALLY Know Your CustomerSolving The Biggest Small Business Problem With Prashant FuloriaJoin us for a conversation with Prashant Fuloria, CEO of Fundbox, a working capital platform for small businesses. Did you know that 82% of small business failures are because of a cash flow gap or a working capital challenge? That’s where Fundbox comes in: to create solutions that level the playing field for small businesses and help them succeed. Although automation and user simplicity is essential to their product development, customer engagement is critical to the Fundbox mission to provide relevant solutions that help their customers focus on growing their bu...
2022-11-0735 min
REALLY Know Your CustomerA Crucial Step On The Customer Journey: Retention And Churn Management With Tony SternbergMeet Tony Sternberg, Co-Founder & CEO of ProsperStack, an automated retention platform for subscription businesses. Consider this: You’ve had it up to “here” with your streaming service and you call to cancel your subscription. ProsperStack partners with said streaming service to create a unique retention strategy for what happens next after you live chat or call the provider. It’s unique because the next subscriber will encounter a different experience based on their individual attributes, such as how long they’ve been a customer or how frequently they utilize the service. ProsperStack integrates this data to give the...
2022-08-2228 min
REALLY Know Your Customer4 Rules For Improving The Customer Experience With Gail And Bruce MontgomeryMeet Gail and Bruce Montgomery. They are the high-energy co-founders of ExperienceYes, a truly one-of-a-kind business, set out to bring fun into organizations that want to improve trust, relationship-building, and EQ to make higher-performing teams. With similar backgrounds in professional acting, singing, and dancing in New York City, they both made their way into the corporate world. Gail and Bruce found a way to bring these two very different worlds together in 2013 when they launched ExperienceYes. In this episode, Gail and Bruce generously share their 4 rules for improving the customer experience using Improv. ...
2022-08-151h 00
REALLY Know Your CustomerScaling Your Customer-Centric Culture As Your Business Evolves With Alex “Fro” FrommeyerMeet the man known as Fro, CEO of Beam Benefits.In 2012, Fro and his co-founders of Beam, a digital employee benefits company, developed and built the first-ever connected toothbrush. In a time when connective devices came to the forefront (think IoT products: Nest, FitBit), Beam quickly came to a fork in the road: take the path of least resistance and narrow their ambition, or lean into the storm and wildy expand their ambition. We’re sure that you can guess which path they chose.Fro shares how Beam Benefits evol...
2022-08-0841 min
REALLY Know Your CustomerThe Future Of CX Is Customer Journey Management With Jochem van der VeerMeet Jochem van der Veer, Co-Founder and CEO of TheyDo. His business is based on a simple yet sometimes impossible task for large organizations: breaking down processes to make it easier for C-level executives to connect with their customers. Traditionally, small and large organizations have focused on customer journey mapping. TheyDo has a strategic focus on customer journey management, an innovative strategy that creates alignment to what the company designs versus what the customer actually experiences. This allows the organizations that Jochem and TheyDo partner with to make data-driven decisions with qualitative inputs.
2022-07-1136 min
REALLY Know Your CustomerREALLY Knowing The Learning Style Of Your Customer With David CiccarelliFun fact: 30% of the population learns by listening. Not-so-fun fact: If your website only offers written content, you could be leaving behind a big chunk of your target market simply because you’re not speaking the same language. Meet David Ciccarelli, CEO of Voices, a fast-growing online platform that connects buyers and sellers of one creative service: the human voice. He joins Betsy and Tony to share how he thinks a little differently about the customer journey and generously shares ideas for ways to improve your standing with prospects. Start by taki...
2022-05-1640 min
REALLY Know Your CustomerThe Transformation Of Sales And Storytelling With Doug C. BrownIt all starts with a story and believe it or not, Doug Brown has a lot of them. Starting with his first job at the young age of 3 when he was sweeping floors. Many years down the road, Doug is now helping companies achieve their top 1% of sales. Join us as Betsy and Tony get Doug’s unique perspective on the state of sales today. Sure, sales people used to push back on marketing and how they didn’t need it to sell. Now, they’re pushing back on really getting to know their customers. Some of...
2022-05-0937 min
REALLY Know Your CustomerRe-Thinking How To Invest In Your Key Customer Accounts With Denise FreierMeet Denise Freier. After more than 40 years of driving sales and customer relationships at IBM, Denise made her way to the Strategic Account Management Association. At its core, SAMA is focused on sharing best practices for, you guessed it, Strategic Account Managers. Whether it’s through conferences, free webinars or training services, SAMA is continually finding new ways to help accelerate the member’s business results. So, what’s the difference between sales and strategic account management? Denise explores this with Tony and Betsy and views your traditional salesperson as someone who can apply produc...
2022-04-1139 min
REALLY Know Your CustomerRevealing Blind Spots In Customer Experience With Gal OronMeet Gal Oron. Gal is a self-described normal person who got to where he is with a lot of hard work and constant improvement. Whether it’s on the basketball court or in the office, Gal strives to keep three key things in mind: 1. Have humility 2. Exhibit strong work ethic 3. Be dedicated. At Zoomin, Gal and his team are replicating the successes they’ve seen in B2C, and bringing them into the B2B world of enterprise companies. Today, every company is a tech company. That means companies need to understand how their end users...
2022-04-0434 min
REALLY Know Your CustomerCreating Transparency In Customer Conversations With Richard WhiteTransparency across the organization - it’s something every business strives for, but few master. Customer conversations or feedback is often diluted from the point it enters the organization to when (or should we say, IF) it reaches the impacted department. Fathom, a #1-rated Zoom app, is working to change that. The CEO of Fathom, Richard White joins Betsy and Tony to talk about the business value his company is bringing to a remote-first environment. Customer conversations that take place virtually can now be captured and shared across the organization in a way that increases produ...
2022-03-0739 min
REALLY Know Your CustomerAha! Uncovering Customer Insights With Darshan MehtaDarshan Mehta’s time and passion for research goes back to the 1990s, when he became interested in case studies and customer focus groups. Today, Darshan is CEO of iResearch, which built an online insights platform that enables companies to quickly, easily, and affordably extract insights from consumers or employees worldwide. In other words, Darshan saw the value extracted from in-person focus groups and created a way to leverage some of that same value using an online methodology.Let’s dive into this insightful conversation with Darshan and explore the world of customer focus grou...
2022-02-2831 min
REALLY Know Your CustomerHelping Your Customers Do Their Jobs In A More Fulfilling Way With Slater VictoroffSlater Victoroff never thought he would grow up to be an entrepreneur, even though he was exactly that from an early age, selling individual Dum Dums that he had bought in bulk to his friends (with a nice markup). Fast forward to today, and Slater is the former CEO-turned current CTO of Indico Data. With a focus on helping their customers do their job in a more fulfilling way, Indico processes unstructured data such as audio files, contracts, invoices, applications, etc.Join us for a conversation that takes a turn into really deep thinking...
2022-02-2139 min
REALLY Know Your CustomerThe Next Big Focus: The Buyer Experience With Ross RichRoss Rich was part of an outdated industry running the same playbook from 30 years ago. A move across the country landed him at Stripe where he helped grow the business from a self-serve model of 250 employees to a sales-led organization with over 7,000 employees. He shares how much he learned at Stripe and what became obvious to him: the market was missing a customer-facing collaboration platform for B2B sales. More specifically, one that would build a repeatable sales motion for companies that were rapidly growing. From there, he and his brother got the idea for Ac...
2022-02-1440 min
REALLY Know Your CustomerMastering Key Account Management with Alex RaymondAlex joins Betsy and Tony to talk about proper key account management. He shares his entrepreneurial journey and what he refers to as the “classic startup pivot”. About a decade ago, he formed Kapta, originally a Human Resources software business turned key account management platform. The pivot occurred after the Kapta team simply spoke to their customers. They initiated the customer discovery process and learned the customers weren’t struggling with HR software as much as visibility into customer accounts. There was nowhere to capture key account strategies, track their goals, and understand if a customer was healthy or at risk...
2022-02-0739 min
REALLY Know Your CustomerThe Business Value Of Driving Customer Behavior With Howard TierskyHoward Tiersky, CEO and Founder of FROM, The Digital Transformation Agency has been working on big brands’ digital strategies before they were even on the internet. Over the past 30 years, Howard has become an expert in digital transformation and launched his own business 15 years ago, which now employs about 100 people. Howard shares his story about the company culture and the critical role the leadership team plays in setting the tone for the organization.FROM is solely focused on (humbly) helping their clients drive customer behavior. If you can get your customers to do what yo...
2022-01-2444 min
REALLY Know Your CustomerUnderstanding Your Company Vision And Scaling Your Business With Jacqueline GamblinDuring this episode, Jackie talks to Betsy and Tony about her unexpected path to owning a successful Information Technology solutions company. From an entry-level position where she forgot to save her work on her first day (oops), to running a company with 150 employees, Jackie has stayed laser-focused on customers. Listen in to find out three critical things business owners should consider as they launch their business. The other half of the conversation is focused on how employee (and customer) loyalty is a two-way street. JYG chose their employees and her employees chose JYG everyday by s...
2022-01-1035 min
REALLY Know Your CustomerPositive Behavior Change With Lesley BielbyLesley Bielby is back. She recently returned to creative marketing agency, DiMassimo Goldstein (DiGo), for the third time in her career. This time, she joins the team as Co-CEO and Chief Strategy Officer. Lesley shares her global career journey with Tony and Betsy, which includes major marketing agencies in cities like London, New York and Boston. DiGo recently redesigned their strategy to solely focus on positive behavior change in every part of their business: their clients, their employees and their culture. With this in mind, Lesley talks about having to pass on opportunities that no l...
2021-12-2237 minREALLY Know Your CustomerHow One Company’s Key Differentiator Will Bring Them 10X The Brand Impact With Eddy BadrinaBetsy and Tony talk to Eddy Badrina about building his business and making a positive impact. Eddy has humbly worked his way from the George W. Bush administration to starting, selling, and buying back digital marketing agency, BuzzShift. His latest venture is leading Eden Green Technology as CEO. Prior to joining Eden Green Technology, Eddy knew he wanted his next venture to have three key components: 1. A hardware or software component, 2. Exponential impact and 3. Be a redemptive organization. To achieve this, Eddy has clearly articulated what he wants as a...
2021-11-1543 minREALLY Know Your CustomerDeepening Customer Relationships By Going Beyond NPS With Chris KuenneOn this episode, Chris Kuenne joins Betsy and Tony to share his 30+ year journey that started at Johnson & Johnson as a Franchise Marketing Director. He has since launched and sold a customer marketing business to Publicis for over $600MM. Chris also teaches a High Tech Entrepreneur course at Princeton University. His most recent stop on his entrepreneurial (and philanthropic) journey is at Rosemark, where he and his team are building quantitative personas as a method of measuring relationships between customers and brands.For most big brands, NPS is a good way to start a...
2021-11-0835 minREALLY Know Your CustomerUnderstanding Customer Expectations With Nicole GlennNicole Glenn joins the podcast to describe her career path from the retail industry to a passionate entrepreneur and owner of Candor Expedite, a top woman-owned business in the transportation industry. Though Nicole shares that she never felt ready to be an entrepreneur, she has truly found her passion creating positive customer experiences and an engaging company culture that includes everything from happy hours to badass thank you cards and messages. Did we mention Candor Expedite has also doubled their growth in 2021? Listen in as Nicole talks about the importance of understanding customer expectations.
2021-09-2041 minREALLY Know Your CustomerCustomer Centricity And Jobs To Be Done With Jay HaynesJoin us for a conversation with Jay Haynes, CEO of thrv, the first and only jobs-to-be-done product management software, which is based upon the foundational work of Clayton Christensen. At the heart of everything Jay and thrv do, is customer centricity. As humans, our goals don’t change over time. For example, the need to get from point A to point B. It’s how we use technology to accomplish the steps in between that has changed.B2B companies love to chase technology: AI, blockchain, APIs, but from Jay’s perspective, customers don’t care ab...
2021-08-3048 min
REALLY Know Your CustomerHow One Company Is Changing The Customer Experience In A $200B Industry With Ed VincentMeet Ed Vincent, founder of festivalPass, the world's first live events subscription service across music, film, food and wine, sports, theater, tech innovation and more. Betsy Westhafer and Tony Bodoh excitedly talk about how this model changes customer experience! For a long time, concert-goers and show-watchers have been trained to be subject to crazy convenience fees and surcharges for each performance. But now, users can enjoy thousands of events locally and globally for one monthly fee.Ed talks about the desire to build a community around the $200B live event industry to make things easy, social and frictionless for his...
2021-08-2337 minREALLY Know Your CustomerHow One Company Is Changing The Customer Experience In A $200B Industry With Ed VincentMeet Ed Vincent, founder of festivalPass, the world's first live events subscription service across music, film, food and wine, sports, theater, tech innovation and more. Betsy Westhafer and Tony Bodoh excitedly talk about how this model changes customer experience! For a long time, concert-goers and show-watchers have been trained to be subject to crazy convenience fees and surcharges for each performance. But now, users can enjoy thousands of events locally and globally for one monthly fee.Ed talks about the desire to build a community around the $200B live event industry to make things easy, social and...
2021-08-2337 minREALLY Know Your CustomerChatbots With Brains With Peter VossWe’ve all been there. The aggravation of calling into a customer service line with a problem that you have to explain over and over again, wasting your time and energy. Even nice humans like Betsy and Tony see red during these interactions. Enter Peter Voss and AIGO. From a garage to a company of over 400 people, Peter has seen it all (and researched it all) over the past 20 years of his career in AI. AIGO is committed to creating chatbots with brains and bringing hyper-personalization into the world of AI. Think about having a dedi...
2021-08-1638 minREALLY Know Your CustomerNurturing Human Connection During The Rise Of Automation With Lucas LiuLucas is the Co-Founder and CEO of INFI, a tech company that specializes in mobile apps, point-of-sale kiosks, and marketing services for QSR & Franchises. Lucas joined the hospitality industry in the most unexpected way – through a karaoke bar! Over the next several years, he found a way to combine two of his biggest passions of engineering and restaurants by forming INFI, where he and the INFI team could improve digitalization in the restaurant industry.The customer and the customer’s customers are at the heart of everything Lucas works on. Whether it’s mom and po...
2021-07-2629 minREALLY Know Your CustomerTop-Down Strategic Customer Success With Kim MoceriIn this episode, Betsy and Tony chat with Kim Moceri, Operating Partner at Francisco Partners. Kim starts off by explaining her career path, which includes taking a tactical support organization to a consultative business focused on the customers’ outcomes. In Kim’s current role, she is responsible for getting her 50-60 portfolio companies to understand the impact of strategic customer success. To get to the core, each company’s focus must be top-down and outside-in. Lastly, Kim focuses on the difference between customer success (i.e., realizing business outcomes) and account management (tactical aspects, such as customer renewals).
2021-07-0626 minREALLY Know Your CustomerA Look Back And A Look Ahead With Betsy Westhafer And Tony BodohListen into this episode with two brand new guests – Betsy and Tony! As two CEOs, they dive into what has driven their careers and businesses forward. Tony’s business focuses on a bottom-up approach and Betsy’s business focuses on a top-down approach. They meet somewhere in the middle to discuss how to better engage with customers. They also explore predictions for the next 3-5 years as it relates to CEO behaviors and strategies. Don’t miss this episode of the REALLY Know Your Customer Podcast!
2021-06-0156 minREALLY Know Your CustomerA Look Back And A Look Ahead With Betsy Westhafer And Tony BodohListen into this episode with two brand new guests – Betsy and Tony! As two CEOs, they dive into what has driven their careers and businesses forward. Tony’s business focuses on a bottom-up approach and Betsy’s business focuses on a top-down approach. They meet somewhere in the middle to discuss how to better engage with customers. They also explore predictions for the next 3-5 years as it relates to CEO behaviors and strategies. Don’t miss this episode of the REALLY Know Your Customer Podcast!
2021-06-0156 minREALLY Know Your CustomerThe #1 Way To Grow Your Business With Kristy KnichelBusiness growth is unattainable if you don’t engage with the very people that drive it: the customers. Kristy Knichel is a 24-year veteran of the transportation and logistics industry who understands that listening to your customers is the number one way to grow your business. She is the CEO of Knichel Logistics, a WBENC-Certified Business Enterprise (national certification for women-owned businesses) with serious growth goals in the next three to five years. In this episode, she joins Betsy Westhafer and Tony Bodoh to share some customer engagement strategies that can drive your business to the next level. Kristy’s ab...
2021-05-1735 minREALLY Know Your CustomerThe #1 Way To Grow Your Business With Kristy KnichelBusiness growth is unattainable if you don’t engage with the very people that drive it: the customers. Kristy Knichel is a 24-year veteran of the transportation and logistics industry who understands that listening to your customers is the number one way to grow your business. She is the CEO of Knichel Logistics, a WBENC-Certified Business Enterprise (national certification for women-owned businesses) with serious growth goals in the next three to five years. In this episode, she joins Betsy Westhafer and Tony Bodoh to share some customer engagement strategies that can drive your business to the next level. Kristy’s abil...
2021-05-1735 minREALLY Know Your CustomerThe Transformation From Customer Service To GigCX With CEO Roger BeadleIn this episode, Tony and Betsy speak with Roger Beadle, CEO and co-founder of Limitless Technology, a customer experience business dedicated to changing the way you view the traditional customer service model. Roger explains the GigCX model and the benefits of this crowd-sourcing technology that will make any CEO rethink their existing customer service roadmap.
2021-04-1945 minREALLY Know Your CustomerThe Business Case For Loving And Caring For Your Customers With John BoggsMany business leaders have shifted to thinking about their teams as their customers, but that wasn’t always the case in the past. John Boggs ensures that in order to know his customers he knows his team and treats them with love and care. John is the CEO of the Brave Thinking Institute and the Director of its Business and Leadership Division. In this conversation with Betsy Westhafer and Tony Bodoh, he shares how as a leader he models behavior to help his team really embody their company’s values and deliver excellent customer experience. This conversation contains a great...
2021-03-0842 minREALLY Know Your CustomerThe Business Case For Loving And Caring For Your Customers With John BoggsMany business leaders have shifted to thinking about their teams as their customers, but that wasn’t always the case in the past. John Boggs ensures that in order to know his customers he knows his team and treats them with love and care. John is the CEO of the Brave Thinking Institute and the Director of its Business and Leadership Division. In this conversation with Betsy Westhafer and Tony Bodoh, he shares how as a leader he models behavior to help his team really embody their company’s values and deliver excellent customer experience. This conversation contains a great deal...
2021-03-0842 minREALLY Know Your CustomerHow Customer Success Is Executed In Private Equity With Sirous WadiaOne of the greatest indicators of a prosperous business is its customer success. How do you bring that into private equity? In this exciting episode, Betsy Westhafer and Tony Bodoh sit down with Sirous Wadia, the Practice Director, Customer Success at K1 Capital, to discuss that answer. Sirous talks about his career path and gives listeners a view into private equity and its relationship with portfolio companies. He also discusses how the COVID-19 pandemic has impacted K1 and the overall SaaS industry — how COVID has accelerated it and what kinds of shifts they are making for portfolio companies. Sirous th...
2020-11-1631 minREALLY Know Your CustomerHow Customer Success Is Executed In Private Equity With Sirous WadiaOne of the greatest indicators of a prosperous business is its customer success. How do you bring that into private equity? In this exciting episode, Betsy Westhafer and Tony Bodoh sit down with Sirous Wadia, the Practice Director, Customer Success at K1 Capital, to discuss that answer. Sirous talks about his career path and gives listeners a view into private equity and its relationship with portfolio companies. He also discusses how the COVID-19 pandemic has impacted K1 and the overall SaaS industry — how COVID has accelerated it and what kinds of shifts they are making for portfolio companies. Sirous then ta...
2020-11-1631 minREALLY Know Your CustomerEvolving AI For Customers With Matt CoatneyTwo powerful trends are disrupting almost every industry – artificial intelligence and the freelance economy. Coming from obscure beginnings some decades ago, they have since evolved and are now braced to change business as we know it for good. Straddling on both these revolutionary trends is Matt Coatney, a C-level technology executive, award-winning author and keynote speaker. In his book, The Human Cloud, he writes about how these two forces are making inroads in changing the world of work forever. Joining Tony Bodoh and Betsy Westhafer in this episode, he gives us a history lesson about the evolution of AI an...
2020-11-0238 minREALLY Know Your CustomerEvolving AI For Customers With Matt CoatneyTwo powerful trends are disrupting almost every industry – artificial intelligence and the freelance economy. Coming from obscure beginnings some decades ago, they have since evolved and are now braced to change business as we know it for good. Straddling on both these revolutionary trends is Matt Coatney, a C-level technology executive, award-winning author and keynote speaker. In his book, The Human Cloud, he writes about how these two forces are making inroads in changing the world of work forever. Joining Tony Bodoh and Betsy Westhafer in this episode, he gives us a history lesson about the evolution of AI and ho...
2020-11-0238 minREALLY Know Your CustomerGetting To The Root Cause In Customer Experience Analytics With Sid BanerjeeCompanies and leaders who really want to listen to their customers put the technologies in place to do so, especially large companies. They listen to millions of people every single day or week and then derive information that will guide them in rapidly innovating and improving how their organization engages with customers or change the product or the services that they provide. In this episode, Sid Banerjee, the Executive Vice Chairman, Founder, and Chief Strategy Officer of Clarabridge, joins Betsy Westhafer and Tony Bodoh to discuss customer experience analytics. By applying data analysis to unstructured information, businesses are more re...
2020-09-1441 minREALLY Know Your CustomerGetting To The Root Cause In Customer Experience Analytics With Sid BanerjeeCompanies and leaders who really want to listen to their customers put the technologies in place to do so, especially large companies. They listen to millions of people every single day or week and then derive information that will guide them in rapidly innovating and improving how their organization engages with customers or change the product or the services that they provide. In this episode, Sid Banerjee, the Executive Vice Chairman, Founder, and Chief Strategy Officer of Clarabridge, joins Betsy Westhafer and Tony Bodoh to discuss customer experience analytics. By applying data analysis to unstructured information, businesses are more responsive...
2020-09-1441 minREALLY Know Your CustomerHow To Have An Agile Mindset When Listening To The Customer with Scott MillerIn this episode, Scott Miller, Head of Thought Leadership at FranklinCovey, joins Betsy Westhafer and Tony Bodoh as they discuss how FranklinCovey reshaped itself based on the minds of their customers and why it’s important to have an agile mindset when listening to your customer. Scott shares his journey throughout the years and the multiple roles he’s playing aside from his day job at FranklinCovey. They talk about the difficulties companies have viewing themselves accurately versus through the eyes of their customers and the mindset you need to have as part of the leadership team to understand your cust...
2020-09-0846 minREALLY Know Your CustomerHow To Have An Agile Mindset When Listening To The Customer with Scott MillerIn this episode, Scott Miller, Head of Thought Leadership at FranklinCovey, joins Betsy Westhafer and Tony Bodoh as they discuss how FranklinCovey reshaped itself based on the minds of their customers and why it’s important to have an agile mindset when listening to your customer. Scott shares his journey throughout the years and the multiple roles he’s playing aside from his day job at FranklinCovey. They talk about the difficulties companies have viewing themselves accurately versus through the eyes of their customers and the mindset you need to have as part of the leadership team to understand your...
2020-09-0846 min
Tracy Hazzard Getting InterviewedUnderstanding What Your Customer Wants At Their Core With Tracy Hazzard From The REALLY Know Your Customer Podcast With Betsy Westhafer AndAs the world becomes even more competitive, finding ways to connect with your customers has become a must. Otherwise, you might just find yourself getting drowned out by the rest of your competitors. As consumption continues to go up, one of the best ways you can get intimate with your audience is through podcasting. Sitting in the hot seat in front of Betsy Westhafer and Tony Bodoh for the REALLY Know Your Customer Podcast, Tracy Hazzard shares her expert knowledge about what is happening in the world of podcasting, how businesses have transformed, and where it is going to go n...
2020-09-0239 min
Tracy Hazzard Getting InterviewedUnderstanding What Your Customer Wants At Their Core With Tracy Hazzard From The REALLY Know Your Customer Podcast With Betsy Westhafer And Tony BodohAs the world becomes even more competitive, finding ways to connect with your customers has become a must. Otherwise, you might just find yourself getting drowned out by the rest of your competitors. As consumption continues to go up, one of the best ways you can get intimate with your audience is through podcasting. Sitting in the hot seat in front of Betsy Westhafer and Tony Bodoh for the REALLY Know Your Customer Podcast, Tracy Hazzard shares her expert knowledge about what is happening in the world of podcasting, how businesses have transformed, and where it is going to g...
2020-09-0239 minREALLY Know Your CustomerPatient Demand Advanced Healthcare By 35 Years In 7 Days With Tanya MackTechnology has allowed healthcare to make great strides in providing health services to people no matter where they are located. Telehealth is now making that massive shift happen in healthcare in 2020. The person leading the way, in many ways, has been Tanya Mack, the President of Women’s Telehealth. In this episode, she joins hosts Betsy Westhafer and Tony Bodoh to share her story and discuss what telehealth and telemedicine are all about. How did the telehealth market change? What were the early mistakes in defining potential customers and a marketing strategy? How do we overcome telehealth limitations that ha...
2020-08-3156 minREALLY Know Your CustomerPatient Demand Advanced Healthcare By 35 Years In 7 Days With Tanya MackTechnology has allowed healthcare to make great strides in providing health services to people no matter where they are located. Telehealth is now making that massive shift happen in healthcare in 2020. The person leading the way, in many ways, has been Tanya Mack, the President of Women’s Telehealth. In this episode, she joins hosts Betsy Westhafer and Tony Bodoh to share her story and discuss what telehealth and telemedicine are all about. How did the telehealth market change? What were the early mistakes in defining potential customers and a marketing strategy? How do we overcome telehealth limitations that have he...
2020-08-3156 minREALLY Know Your CustomerWhat It Means To Be An Extension Of Your Customer’s Brand With Jason ChanAs consumers themselves, entrepreneurs know the good stuff from the bad. They’ve been in their customers’ shoes and know the struggles they’re going through. For Jason Chan, understanding the customer has always come naturally. He picks up on what’s out there, sees the opportunities, and goes for it. Jason is Rakuten Super Logistics’ VP of Sales and Marketing where he directs the company’s sales & marketing functions to grow its market share and drive revenue. On today’s podcast, he joins Betsy Westhafer and Tony Bodoh to share the top three things he looks for to really know his custo...
2020-08-2444 minREALLY Know Your CustomerWhat It Means To Be An Extension Of Your Customer’s Brand With Jason ChanAs consumers themselves, entrepreneurs know the good stuff from the bad. They’ve been in their customers’ shoes and know the struggles they’re going through. For Jason Chan, understanding the customer has always come naturally. He picks up on what’s out there, sees the opportunities, and goes for it. Jason is Rakuten Super Logistics’ VP of Sales and Marketing where he directs the company’s sales & marketing functions to grow its market share and drive revenue. On today’s podcast, he joins Betsy Westhafer and Tony Bodoh to share the top three things he looks for to really know hi...
2020-08-2444 minREALLY Know Your CustomerDeveloping Clients For Life With Ivy SlaterIn our careers, in some way or another, we are all serving clients. Unfortunately, far too few develop the necessary skills and strategies to develop and keep those clients for life. Ivy Slater joins Betsy Westhafer and Tony Bodoh on today’s podcast to share how you can develop clients for life and discusses the importance of listening to your client with more than just your ears. A professionally certified business coach, speaker, bestselling author, podcast host, and entrepreneur, Ivy is an expert at cultivating and facilitating relationships that are the hallmark of any successful business. Don’t miss this epis...
2020-08-1750 minREALLY Know Your CustomerDeveloping Clients For Life With Ivy SlaterIn our careers, in some way or another, we are all serving clients. Unfortunately, far too few develop the necessary skills and strategies to develop and keep those clients for life. Ivy Slater joins Betsy Westhafer and Tony Bodoh on today’s podcast to share how you can develop clients for life and discusses the importance of listening to your client with more than just your ears. A professionally certified business coach, speaker, bestselling author, podcast host, and entrepreneur, Ivy is an expert at cultivating and facilitating relationships that are the hallmark of any successful business. Don’t miss this...
2020-08-1750 minREALLY Know Your CustomerUnderstanding What Your Customer Wants At Their Core With Tracy HazzardBuilding trust with clients is hard enough in any business, but it can be a little bit tougher when you’re working with a broad spectrum of clients. Few businesses deal with a broader clientele than Tracy Hazzard’s business does. As the co-founder and CEO of Brandcasters, Inc., the largest podcast post-production company in the US, Tracy deals with people from widely varying backgrounds every day. She has honed the skill of getting to know a very diverse set of customers as her company scaled from serving 12 clients to now more than 400 clients. Her Podetize method and platform takes know...
2020-08-1040 minREALLY Know Your CustomerUnderstanding What Your Customer Wants At Their Core With Tracy HazzardBuilding trust with clients is hard enough in any business, but it can be a little bit tougher when you’re working with a broad spectrum of clients. Few businesses deal with a broader clientele than Tracy Hazzard’s business does. As the co-founder and CEO of Brandcasters, Inc., the largest podcast post-production company in the US, Tracy deals with people from widely varying backgrounds every day. She has honed the skill of getting to know a very diverse set of customers as her company scaled from serving 12 clients to now more than 400 clients. Her Podetize method and platform takes...
2020-08-1040 minREALLY Know Your CustomerToday Value Is Created Through The Customer’s Transformation with Betsy Westhafer and Tony BodohThe COVID-19 crisis has nudged businesses worldwide to pivot, not only with the pandemic itself but with the changing nature of the economy. As we enter the new decade, we usher in a new economic paradigm – a transformational economy where value creation is most seen in customer transformation. This is an economy where the foundational tenets of client relationships become even more critical to business success. Betsy Westhafer and Tony Bodoh talk at length about these transformations in their book, ProphetAbility. In this episode, they evaluate what they have learned since the book’s publication in terms of the salient topi...
2020-08-0343 minREALLY Know Your CustomerToday Value Is Created Through The Customer’s Transformation with Betsy Westhafer and Tony BodohThe COVID-19 crisis has nudged businesses worldwide to pivot, not only with the pandemic itself but with the changing nature of the economy. As we enter the new decade, we usher in a new economic paradigm – a transformational economy where value creation is most seen in customer transformation. This is an economy where the foundational tenets of client relationships become even more critical to business success. Betsy Westhafer and Tony Bodoh talk at length about these transformations in their book, ProphetAbility. In this episode, they evaluate what they have learned since the book’s publication in terms of the salie...
2020-08-0343 minREALLY Know Your CustomerMy Ideal Customer Is The One Who I Can Make Successful With Ross G.D. FultonMaking sure you’re delivering value to your customer means knowing who your ideal customer is. In this episode, Betsy Westhafer and Tony Bodoh talk to Ross G.D. Fulton about the ideal customer and the increase of blending customer success and customer experience for value creation. Ross is the Founder and CEO of Valuize, a company that helps B2B software companies retain and expand their customers and revenue at scale. Ross discusses the four phases of the customer life cycle and the biggest challenge about understanding value for B2B software companies. He also touches on how tech co...
2020-07-2753 minREALLY Know Your CustomerMy Ideal Customer Is The One Who I Can Make Successful With Ross G.D. FultonMaking sure you’re delivering value to your customer means knowing who your ideal customer is. In this episode, Betsy Westhafer and Tony Bodoh talk to Ross G.D. Fulton about the ideal customer and the increase of blending customer success and customer experience for value creation. Ross is the Founder and CEO of Valuize, a company that helps B2B software companies retain and expand their customers and revenue at scale. Ross discusses the four phases of the customer life cycle and the biggest challenge about understanding value for B2B software companies. He also touches on how te...
2020-07-2753 minREALLY Know Your CustomerWho Your Customers Are And Who They Aren’t With Jay HornbuckleSmall businesses typically have a family-like dynamic that is often very crucial to their success. As soon as a business starts to scale and increase their workforce, this family feel is often the first to go out of the window. A professional employer organization helps you keep your employee engagement healthy even as your business grows. Jay Hornbuckle is the Founder and CEO of Abatys, a PEO that helps employers with their HR and employee benefit needs. Sitting down with Betsy Westhafer and Tony Bodoh on the show to share what his company does, Jay’s business philosophy revolves around re...
2020-07-2039 minREALLY Know Your CustomerWho Your Customers Are And Who They Aren’t With Jay HornbuckleSmall businesses typically have a family-like dynamic that is often very crucial to their success. As soon as a business starts to scale and increase their workforce, this family feel is often the first to go out of the window. A professional employer organization helps you keep your employee engagement healthy even as your business grows. Jay Hornbuckle is the Founder and CEO of Abatys, a PEO that helps employers with their HR and employee benefit needs. Sitting down with Betsy Westhafer and Tony Bodoh on the show to share what his company does, Jay’s business philosophy revolves ar...
2020-07-2039 minREALLY Know Your CustomerWhat Support Is Going To Make This Patient Relationship Successful? With Dr. Lauren Munsch Dal FarraMuch of our healthcare is built upon the transactional framework – the patient comes to the hospital, gets admitted, and is subjected to medication and medical procedures to cure whatever ails them. At PALM Health, an integrative medicine and wellness center in St. Louis, Missouri, clients get to have a whole new experience with its patient-centered philosophy and personalized care that is based on a deep understanding of what the patient needs. Dr. Lauren Munsch Dal Farra, founder, CEO, and a physician at the center, joins Betsy Westhafer and Tony Bodoh on the show to talk about the way PALM He...
2020-07-1334 minREALLY Know Your CustomerWhat Support Is Going To Make This Patient Relationship Successful? With Dr. Lauren Munsch Dal FarraMuch of our healthcare is built upon the transactional framework – the patient comes to the hospital, gets admitted, and is subjected to medication and medical procedures to cure whatever ails them. At PALM Health, an integrative medicine and wellness center in St. Louis, Missouri, clients get to have a whole new experience with its patient-centered philosophy and personalized care that is based on a deep understanding of what the patient needs. Dr. Lauren Munsch Dal Farra, founder, CEO, and a physician at the center, joins Betsy Westhafer and Tony Bodoh on the show to talk about the way PALM Health co...
2020-07-1334 minREALLY Know Your CustomerUsing Better Customer Intelligence To Optimize Services With José A. GonzálezCustomer support is a big driver of customer success in the B2B sphere. In the B2C space, however, things can be more challenging as you’re dealing with hundreds to thousands of customers daily. How can you design your customer service program so that it translates into customer success as you scale your business? José A. González, the CEO of Infolink-EXP and founder of Zahoree, joins Betsy Westhafer and Tony Bodoh to explain how his company’s customer journey support model works. José has been in the IoT business for more than twenty years, learning along the way...
2020-07-0629 minREALLY Know Your CustomerUsing Better Customer Intelligence To Optimize Services With José A. GonzálezCustomer support is a big driver of customer success in the B2B sphere. In the B2C space, however, things can be more challenging as you’re dealing with hundreds to thousands of customers daily. How can you design your customer service program so that it translates into customer success as you scale your business? José A. González, the CEO of Infolink-EXP and founder of Zahoree, joins Betsy Westhafer and Tony Bodoh to explain how his company’s customer journey support model works. José has been in the IoT business for more than twenty years, learning along the way tha...
2020-07-0629 minREALLY Know Your CustomerMaking Your Product The Safest Choice, Part 2 With Mark S A SmithBetsy Westhafer and Tony Bodoh continue to discuss ways to reduce risk mitigation in Part 2 of their discussion with business growth strategist Mark S A Smith. In this episode, Mark breaks down the eight ways businesses can reduce perceived risk to ensure they are the safest choice. He shows how customers experience purchase risk and helps salespeople understand how they can make the essential pivot in the way they sell. Being safe is the new science of selling. Follow Mark’s eight ways as well as the five Rs of ROI to create wealth for your customers and, consequently, fo...
2020-06-2934 minREALLY Know Your CustomerMaking Your Product The Safest Choice, Part 2 With Mark S A SmithBetsy Westhafer and Tony Bodoh continue to discuss ways to reduce risk mitigation in Part 2 of their discussion with business growth strategist Mark S A Smith. In this episode, Mark breaks down the eight ways businesses can reduce perceived risk to ensure they are the safest choice. He shows how customers experience purchase risk and helps salespeople understand how they can make the essential pivot in the way they sell. Being safe is the new science of selling. Follow Mark’s eight ways as well as the five Rs of ROI to create wealth for your customers and, consequently, for yo...
2020-06-2934 minREALLY Know Your CustomerMaking Your Product The Safest Choice, Part 1 With Mark S A SmithIt is natural for business owners to aim at producing the best products in their respective industries. After all, who would want to buy products that are sub-par? Contrary to this, business growth strategist Mark S A Smith believes it is not about being the best choice out there that gets the sale but about being the safest choice, especially in our recent environment. He joins hosts Betsy Westhafer and Tony Bodoh on the show for a two-part series to talk about risk mitigation. In this first episode, Mark defines what risk is, how it impacts sales, and the...
2020-06-2227 minREALLY Know Your CustomerMaking Your Product The Safest Choice, Part 1 With Mark S A SmithIt is natural for business owners to aim at producing the best products in their respective industries. After all, who would want to buy products that are sub-par? Contrary to this, business growth strategist Mark S A Smith believes it is not about being the best choice out there that gets the sale but about being the safest choice, especially in our recent environment. He joins hosts Betsy Westhafer and Tony Bodoh on the show for a two-part series to talk about risk mitigation. In this first episode, Mark defines what risk is, how it impacts sales, and the four...
2020-06-2227 minREALLY Know Your CustomerFor My Customers To Improve, I Have To Improve With Ryan SchreiberHow well are you getting to know your customers? Making an active effort to learn more about your customers and improve your customer relationships comes with fantastic opportunities to learn and grow. Ryan Schreiber, CarrierDirect’s Director of Engagement, chats with Betsy Westhafer and Tony Bodoh to discuss why customer relationships should be at the center of your universe. While continuing to work on these customer relationships might be more difficult in the “New Abnormal,” you have to invest in keeping these connections and providing transformation and value to your customers.
2020-06-1536 minREALLY Know Your CustomerFor My Customers To Improve, I Have To Improve With Ryan SchreiberHow well are you getting to know your customers? Making an active effort to learn more about your customers and improve your customer relationships comes with fantastic opportunities to learn and grow. Ryan Schreiber, CarrierDirect’s Director of Engagement, chats with Betsy Westhafer and Tony Bodoh to discuss why customer relationships should be at the center of your universe. While continuing to work on these customer relationships might be more difficult in the “New Abnormal,” you have to invest in keeping these connections and providing transformation and value to your customers.
2020-06-1536 minREALLY Know Your CustomerWow! They Really Do Care About Their Core Experience With Mark DiMassimoBrand experience is what gets customers talking about your business and word of mouth is certainly the best advertising one can ever hope for. Building a brand that gives a consistent experience is something on which all entrepreneurs should be focusing their energy. Joining Tony Bodoh and Betsy Westhafer on the podcast today is Mark DiMassimo, founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City. Mark believes that entrepreneurs should take the time to really know their customers and build a brand that inspires action. Key to this is...
2020-06-0844 minREALLY Know Your CustomerWow! They Really Do Care About Their Core Experience With Mark DiMassimoBrand experience is what gets customers talking about your business and word of mouth is certainly the best advertising one can ever hope for. Building a brand that gives a consistent experience is something on which all entrepreneurs should be focusing their energy. Joining Tony Bodoh and Betsy Westhafer on the podcast today is Mark DiMassimo, founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City. Mark believes that entrepreneurs should take the time to really know their customers and build a brand that inspires action. Key to this is the...
2020-06-0844 minREALLY Know Your CustomerBringing Your Customers Into The Development Process Is A No-Brainer With Nick RipplingerThe quickest and most efficient way to innovate on a product or service is to know your customers and acquire a genuine understanding of the problems they encounter on a daily basis. Customer-driven innovation is Nick Ripplinger’s guiding principle that drives his success in rapid innovation technology commercialization. Nick is the Founder and President of Battle Sight Technologies, a startup that finds ways to market innovative technologies that cater to the needs of warfighters, first responders, and emergency management professionals. Nick joins Betsy Westhafer and Tony Bodoh in today’s episode to talk about technology commercialization, customer-driven innovation, veteran entr...
2020-06-0136 minREALLY Know Your CustomerBringing Your Customers Into The Development Process Is A No-Brainer With Nick RipplingerThe quickest and most efficient way to innovate on a product or service is to know your customers and acquire a genuine understanding of the problems they encounter on a daily basis. Customer-driven innovation is Nick Ripplinger’s guiding principle that drives his success in rapid innovation technology commercialization. Nick is the Founder and President of Battle Sight Technologies, a startup that finds ways to market innovative technologies that cater to the needs of warfighters, first responders, and emergency management professionals. Nick joins Betsy Westhafer and Tony Bodoh in today’s episode to talk about technology commercialization, customer-driven innovation, vetera...
2020-06-0136 minREALLY Know Your CustomerBe The Trusted Partner With Matthew EvettsThe shift to remote work is a challenge for most companies, but even more so for those whose company cultures are built on customer centricity and face-to-face communication. Being a trusted partner is the number one concern for Matthew Evetts, even as everyone is going through quarantine. Joining Betsy Westhafer and Tony Bodoh in today’s episode, Matthew is the Group CTO for the Optic Security Group and GM of Optic Digital. Matthew comes from a company culture that is very much influenced by the “big village” culture of New Zealand, characterized by an emphasis on face-to-face dealings with customers. He des...
2020-05-3130 minREALLY Know Your CustomerBe The Trusted Partner With Matthew EvettsThe shift to remote work is a challenge for most companies, but even more so for those whose company cultures are built on customer centricity and face-to-face communication. Being a trusted partner is the number one concern for Matthew Evetts, even as everyone is going through quarantine. Joining Betsy Westhafer and Tony Bodoh in today’s episode, Matthew is the Group CTO for the Optic Security Group and GM of Optic Digital. Matthew comes from a company culture that is very much influenced by the “big village” culture of New Zealand, characterized by an emphasis on face-to-face dealings with customers...
2020-05-3130 minREALLY Know Your CustomerThis Is How We Become World-Class With Joe LynchWorld-class entrepreneurs make a point of building really good customer relationships. Such relationships don’t happen automatically; you have to push them to the customer. Transportation and logistics expert and podcast host, Joe Lynch, stresses this point as he joins Betsy Westhafer and Tony Bodoh in this episode to talk about building customer relationships, the importance of face to face meetings, trust and vulnerability in relationships, and keeping your brand focused on personal relationships. Joe runs The Logistics of Logistics, a sales and marketing firm that helps transportation, logistics, warehousing, and technology firms grow their sales. From his rich experience, Jo...
2020-05-3044 minREALLY Know Your CustomerThis Is How We Become World-Class With Joe LynchWorld-class entrepreneurs make a point of building really good customer relationships. Such relationships don’t happen automatically; you have to push them to the customer. Transportation and logistics expert and podcast host, Joe Lynch, stresses this point as he joins Betsy Westhafer and Tony Bodoh in this episode to talk about building customer relationships, the importance of face to face meetings, trust and vulnerability in relationships, and keeping your brand focused on personal relationships. Joe runs The Logistics of Logistics, a sales and marketing firm that helps transportation, logistics, warehousing, and technology firms grow their sales. From his rich expe...
2020-05-3044 minREALLY Know Your CustomerEmployees Are Customers, Too With Scott McGohanThere is an inextricable link between doing right by your customers and treating your employees right. No matter what way you put it, customers will always feel the blowback of whatever culture has a foothold in your workplace. If you foster a negative environment, you can rest assured that your customers will also feel negative about their experience. Scott McGohan is the CEO of McGohan Brabender. Scott speaks to Betsy Westhafer and Tony Bodoh about the importance of taking care of the people around you, whether customer or employee. There’s so much to be gained from a positive shift in...
2020-05-2937 minREALLY Know Your CustomerEmployees Are Customers, Too With Scott McGohanThere is an inextricable link between doing right by your customers and treating your employees right. No matter what way you put it, customers will always feel the blowback of whatever culture has a foothold in your workplace. If you foster a negative environment, you can rest assured that your customers will also feel negative about their experience. Scott McGohan is the CEO of McGohan Brabender. Scott speaks to Betsy Westhafer and Tony Bodoh about the importance of taking care of the people around you, whether customer or employee. There’s so much to be gained from a positive sh...
2020-05-2937 minREALLY Know Your CustomerSeek Out Information That’s Contradictory To Your Own Perspective With Jonathan NortonOften, we are really not the best critic for our own product. With our emotional attachment and biases, leaving the final say to ourselves will not help us improve. This episode’s guest is someone who shares this unique perspective and highlights the importance of working with the customer in the product development cycle. Betsy Westhafer and Tony Bodoh sit down with former Army Ranger and inventor of the RopeSafe Edge Protection System, Jonathan Norton. Here, Jon shares with us his own journey and the moment that led him to form his company—where he saw a problem, determined whet...
2020-05-2835 minREALLY Know Your CustomerSeek Out Information That’s Contradictory To Your Own Perspective With Jonathan NortonOften, we are really not the best critic for our own product. With our emotional attachment and biases, leaving the final say to ourselves will not help us improve. This episode’s guest is someone who shares this unique perspective and highlights the importance of working with the customer in the product development cycle. Betsy Westhafer and Tony Bodoh sit down with former Army Ranger and inventor of the RopeSafe Edge Protection System, Jonathan Norton. Here, Jon shares with us his own journey and the moment that led him to form his company—where he saw a problem, determined whether it w...
2020-05-2835 minREALLY Know Your CustomerYou Have To Have EXTREME Customer Centricity With Kerrie HoffmanThe Coronavirus pandemic has put almost all industries under hot waters, and traditional businesses are under pressure to transform into digital businesses. With a digital mindset and extreme focus on customer-centricity, business transformation and human potential expert, Kerrie Hoffman, shares her knowledge about the subject matter. She talks about working from the outside in to find solutions and provide exceptional customer service. Kerrie also takes a look at the B2B model and extends that into a B2B2C model, where you add value by learning the issues of your client’s customers. Learn more about what customer-centricity is...
2020-05-2757 minREALLY Know Your CustomerHow Do We Grow Together? With Tim HinckleyWe are experiencing an unprecedented paradigm shift in the world of retail. Retailers are struggling to cope with reduced sales, shop closures, and stagnant inventories, and consumers are increasing drawn to eCommerce as lockdown measures continue in the midst of the COVID-19 pandemic. Omnichannel technology offers these retailers a chance to grow together as we go through the current crisis. Built upon an intimate knowledge of customers’ needs and preferences, omnichannel technology seamlessly links sellers who want to unlock their retail inventories and consumers who are clamoring to buy their goods. Today’s guest is Tim Hinckley, the Executive Vice...
2020-05-2645 minREALLY Know Your CustomerHow Do We Grow Together? With Tim HinckleyWe are experiencing an unprecedented paradigm shift in the world of retail. Retailers are struggling to cope with reduced sales, shop closures, and stagnant inventories, and consumers are increasing drawn to eCommerce as lockdown measures continue in the midst of the COVID-19 pandemic. Omnichannel technology offers these retailers a chance to grow together as we go through the current crisis. Built upon an intimate knowledge of customers’ needs and preferences, omnichannel technology seamlessly links sellers who want to unlock their retail inventories and consumers who are clamoring to buy their goods. Today’s guest is Tim Hinckley, the Executive Vice Pres...
2020-05-2645 minREALLY Know Your CustomerWhat It Means To REALLY Know Your CustomerThe ability to get to know your customer in order to tailor your offerings to their interests is a skill that many businesses covet, but so few truly practice. Learn key tactics to really know what your customers want and gain a deeper understanding of who they are. Betsy Westhafer and Tony Bodoh welcome guests who do business to REALLY Know Your Customer. Get ready to hear some great advice that will help you sharpen your customer experience to perfection.
2020-05-2526 minREALLY Know Your CustomerWhat It Means To REALLY Know Your CustomerThe ability to get to know your customer in order to tailor your offerings to their interests is a skill that many businesses covet, but so few truly practice. Learn key tactics to really know what your customers want and gain a deeper understanding of who they are. Betsy Westhafer and Tony Bodoh welcome guests who do business to REALLY Know Your Customer. Get ready to hear some great advice that will help you sharpen your customer experience to perfection.
2020-05-2526 min