Shows
The Credit Union Sales and Marketing PodcastHarnessing AI for Reputation ManagementIn this episode of the Credit Union Sales and Marketing Podcast, hosts Bill McKenna and Paul Robert welcome back Jason Causa, the founding partner of Reviews Up, to discuss the critical role of reputation management in the credit union industry.They explore how AI technology can enhance reputation strategies, the importance of building trust and member loyalty, and the often-overlooked significance of employee reviews. The conversation emphasizes the need for credit unions to focus on perceived outcomes, realistic rating goals, and the integration of employee feedback into their overall reputation management strategy.Takeaways:· Reputa...
2025-09-2233 minThe Credit Union Sales and Marketing PodcastAligning Credit Union Sales & MarketingIn this episode, Paul Robert and Bill McKenna discuss the critical importance of growth for credit unions, focusing on attracting new members, retaining existing ones, and deepening relationships.They explore the challenges faced by smaller credit unions, the necessity of personalization in member interactions, and the alignment of sales and marketing efforts. The conversation emphasizes the need for actionable strategies and the creation of value through meaningful conversations and effective follow-up processes.Takeaways:· Attracting new members, retaining existing ones, and deepening relationships are key growth metrics.· Smaller credit unions face unique challenges i...
2025-09-1628 minThe Credit Union Sales and Marketing PodcastThe Power of Advocacy in Financial ServicesIn this episode of the Sales and Marketing Podcast, hosts Bill McKenna and Paul Robert engage with Susan Toalson McGinty, the SVP Chief Growth and Advocacy Officer at the University of Illinois Community Credit Union. They discuss the multifaceted role of credit unions, emphasizing the importance of advocacy, differentiation from traditional banks, and the integration of technology in enhancing member engagement.Susan shares insights on building a culture of “do more good,” the significance of purpose in business development, and the challenges faced by smaller credit unions in balancing multiple responsibilities.Takeaways· Advocacy is essential for credit unions to grow and e...
2025-09-0137 minThe Credit Union Sales and Marketing PodcastUnlocking the Power of Data in Credit UnionsIn this episode, Bill McKenna and Paul Robert discuss the critical role of data in enhancing member experiences within credit unions. Anne Legg, founder of Thrive, emphasizes the importance of understanding member friction and leveraging data to create personalized solutions.The conversation explores the need for data literacy, proactive strategies, and cross-functional collaboration to improve member relationships and retention. The hosts also touch on the impact of AI and the necessity for credit unions to adapt in a rapidly changing financial landscape.Takeaways· Data is essential for improving member experiences.· Understanding member frict...
2025-08-1945 minThe Credit Union Sales and Marketing PodcastExploring the Two Types of Credit Union MarketingExploring the Two Types of MarketingIn this episode of the Credit Union Sales and Marketing Podcast, hosts Bill McKenna and Paul Roberts discuss the two primary types of marketing: product/service marketing and brand marketing or magnification.They explore the importance of brand loyalty, emotional connections with members, and the impact of life events on member engagement. The conversation emphasizes the need for credit unions to create a strong brand presence through community involvement and storytelling, as well as the significance of employee engagement in representing the brand.The episode concludes with...
2025-06-3030 minThe Credit Union Sales and Marketing Podcast3 Growth Goals for Credit Unions Under $500 Million3 Growth Goals for Credit Unions Under $500 MillionIn this episode, Paul Robert and Bill McKenna discuss the critical importance of growth for credit unions, focusing on attracting new members, retaining existing ones, and deepening relationships. How does impact credit union under $500 Million in assets?They explore the challenges faced by smaller credit unions and emphasize the need for personalization in sales and marketing strategies. The conversation highlights the significance of aligning sales and marketing efforts to create value and foster meaningful member engagement. Ultimately, the hosts stress that a clear plan of action is essential...
2025-06-1626 minThe Credit Union Sales and Marketing PodcastLeadership's Role in Credit Union SuccessLeadership's Role in Credit Union SuccessIn this episode of the Credit Union Sales and Marketing Podcast, Paul Roberts and William McKenna discuss the critical role of leadership in credit unions, focusing on the importance of strong leaders in navigating industry changes.They are joined by Tammy O'Hara, an Executive Benefits Consultant, who explains the significance of executive benefits like SERPs in retaining talent and ensuring smooth succession planning.The conversation also highlights the need for credit unions to prioritize marketing and technology integration to foster growth and adapt to rapid changes in...
2025-06-0536 minThe Credit Union Sales and Marketing PodcastThe Power of Personalization in MarketingIn this episode of the Credit Union Sales and Marketing Podcast, hosts Bill McKenna and Paul Robert welcome Jim Wrigley from Deep Target. They discuss the importance of deepening relationships with credit union members through personalized marketing strategies.Jim explains how Deep Target utilizes AI to analyze member data and deliver targeted messages, enhancing member engagement and driving sales. The conversation also covers the significance of frequency in communication, and the integration of marketing tools within credit unions. Jim emphasizes the value of guaranteed results and the need for credit unions to leverage their digital real estate effectively.Takeaways:· Person...
2025-05-1222 minThe Credit Union Sales and Marketing PodcastUnlocking Growth for Credit UnionsIn this podcast episode, Bill McKenna and Paul Robert discuss why they decided to start this podcast and some of the essential strategies for credit unions to grow and thrive in a competitive market. They emphasize the importance of membership growth, particularly among younger demographics, and the need for credit unions to deepen relationships with existing members.The conversation highlights the critical alignment of sales and marketing efforts, something that is vitally important to success. They also discussed the creation of opportunities through effective marketing, and the necessity of preparing staff for upcoming campaigns and ongoing internal...
2025-05-0631 minThe Credit Union Sales and Marketing PodcastBuilding a Shiny Brand: The Chrome FCU StoryBuilding a Shiny Brand: The Chrome FCU StoryIn this conversation, Jasmine Hughes, the Marketing and Community Relations Executive at Chrome Federal Credit Union, shares her journey from news media to the credit union industry. She discusses the significance of Chrome's name, its branding strategies, and the importance of community service as a core value.Takeways:Chrome FCU’s community service focus.The name 'Chrome' reflects the credit union's roots in steel production.Branding is crucial for member engagement and community perception.Employee engagement is fostered through a...
2025-04-1439 min
Rock Around The BlogPurplen ja Sabbathin sukupuu osa 1Deep Purple, Rainbow, Black Sabbath, Michael Schenker Group… Purplen sukupuun äärellä paneudutaan maailman parhaisiin hard rock – ja hevilevyihin kautta aikojen. Reidar Palmgren ja Sami Ruokangas käyvät läpi suosikkejaan kiemuraisesta Deep Purple -sukukartasta. Purppuranmustasta sukupuusta käsitellään ensimmäisessä jaksossa levyt: Deep Purple: Burn (1974), Rainbow: Rising (1976), Rainbow: Down to Earth (1979), Black Sabbath: Heaven and Hell (huhtikuu 1980), Whitesnake: Ready An´ Willing (toukokuu 1980) ja Michael Schenker Group: Assault Attack (1982).
Jakson soittolista: https://open.spotify.com/playlist/4fEFzzreD1qFAVxtJT4No8?si=c85f4c80a77748ad
Menossa ovat mukana Uriah Heep, UFO, Von Herzen Brothers, Michael Schenker, Ritchie Blackmore, Ian Gillan, Roger Gl...
2025-04-091h 09The Credit Union Sales and Marketing PodcastGetting Attention: The Key to Marketing SuccessIn this episode, Bill and Paul welcome Scott McKenna owner of Scaling Creative to discuss the evolving landscape of marketing for credit unions. They explore the importance of video content, understanding target audiences, and the role of influencer marketing.Scott emphasizes the need for patience in social media strategies and the significance of storytelling in creating impactful community content. The conversation highlights how credit unions can leverage their unique position to engage with their communities effectively and build lasting relationships.Takeaways:· Attention is crucial in marketing; without it, you don't win.· Video conten...
2025-04-0735 minThe Credit Union Sales and Marketing PodcastThe Power of Visual Branding in Credit UnionsThe Power of Visual Branding in Credit UnionsIn this episode, Bill and Paul discuss the critical aspects of visual branding and its importance in creating a strong identity for credit unions. They explore how visual branding goes beyond just logos and colors, emphasizing the need for consistency in messaging and employee training.The conversation also highlights the significance of onboarding in building lasting relationships with members and the necessity of creating value through effective branding strategies.Takeaways:· Visual branding is often misunderstood as just logos and colors.· Consistency in marketing...
2025-03-3124 minThe Credit Union Sales and Marketing PodcastWhat is Sales In Today's Credit Unions?The Value of Consultative SellingIn this episode of the Sales and Marketing Podcast, Paul Robert and Bill McKenna discuss the critical role of sales in credit unions. They emphasize the importance of a consultative approach that prioritizes member value over traditional sales tactics.They explore the evolution of credit unions, the necessity of setting clear expectations, and the importance of accountability and training in fostering a sales culture. The conversation also highlights the role of marketing in creating opportunities for engagement and the innovative tools that can facilitate member interactions. Ultimately, they stress the...
2025-03-2427 minThe Credit Union Sales and Marketing PodcastBranch Expansion Strategies for Credit UnionsIn this episode, Paul Robert and Bill McKenna engage with Scott Florini from Newground to discuss the critical aspects of branch expansion for credit unions. They explore the importance of understanding market dynamics, the science behind choosing branch locations, and the evolving design of credit union spaces.The conversation emphasizes the need for a consultative approach in member interactions, the significance of brand alignment, and the necessity of investing in future growth to ensure long-term success.Takeaways:· Newground specializes in planning and designing branded spaces for credit unions.· Branch expansion is a science th...
2025-03-1829 minThe Credit Union Sales and Marketing PodcastBranding Lessons from Chick-fil-ABranding Lessons from Chick-fil-AIn this episode, Paul and Bill explore the significance of branding and customer experience in the financial services sector, drawing parallels with successful brands like Chick-fil-A and Buc-ee's. They discuss the importance of employee engagement, the foundational elements of mission, vision, and values, and the necessity of understanding and serving the right audience. The dialogue emphasizes that a strong brand is built on a culture of accountability and genuine customer service, rather than just competitive pricing.Takeaways:· Chick-fil-A's branding is a powerful example for credit unions.· Customer experience is enhanced by employee engagement and training.· A consultative appro...
2025-03-1022 minThe Credit Union Sales and Marketing PodcastRecognizing the Need for RebrandingIn this episode of the Credit Union Sales and Marketing Podcast, Paul Roberts and Bill McKenna discuss the critical importance of branding for credit unions. They explore when to consider rebranding, the signs of stagnant growth, and the need for a strong brand to compete effectively in the market.The conversation emphasizes the role of employee engagement and member feedback in the branding process, highlighting the necessity of thorough research and understanding of both internal and external perceptions. The episode concludes with a teaser for the next steps in their branding strategy series.Takeaways:
2025-03-0319 minThe Credit Union Sales and Marketing PodcastThe Art of Brand Change in Credit UnionsIn this podcast episode, Bill and Paul discuss the intricacies of branding, particularly in the context of credit unions. They explore the importance of involving stakeholders in the branding process, the significance of a strong name, and the challenges of changing a brand.The conversation delves into the role of positioning, employee engagement, and the alignment of mission, vision, and values in creating a cohesive brand identity. They emphasize the need for follow-through in branding efforts.Takeaways:· Branding requires thorough research and stakeholder involvement.· A strong brand can significantly benefit an organization...
2025-02-2424 minThe Credit Union Sales and Marketing PodcastThe Impact of Online Reviews on Credit UnionsIn this episode, hosts Bill McKenna and Paul Robert discuss the critical role of reputation management in business, particularly for credit unions. They are joined by Jason Causa, co-founder of Reviews Up, who shares insights on the importance of online reviews, strategies for encouraging customer feedback, and how to handle negative reviews.The conversation also covers the significance of employee feedback in retaining top talent and the role of technology in streamlining reputation management processes. Jason emphasizes the value of private feedback and a reputation audit to help financial institutions understand their current standing.
2025-02-1727 minThe Credit Union Sales and Marketing PodcastNavigating the Sales Dilemma in Credit UnionsIn this conversation, Bill McKenna and Paul Robert discuss the often-taboo topic of sales within credit unions, emphasizing the need for a balance between sales and service.
They explore the importance of crafting a compelling value proposition that resonates with members and the necessity of brand consistency across all levels of the organization. The discussion also touches on the role of technology in enhancing member experience and the commitment required for brand transformation.
Takeaways
· Sales is essential for credit unions to succeed.
· Credit unions must find a balance between sales and service.
· A strong value proposition is crucial for differentiation.
·...
2025-02-1021 minThe Credit Union Sales and Marketing PodcastTransforming Suffolk Credit Union: A Rebranding JourneyIn this conversation, Paul Robert and William McKenna discuss the rebranding journey of Suffolk Credit Union with Charles Schembri, the EVP Chief Experience Officer. They explore the rigorous process of rebranding, the importance of core values, and the significance of visual branding.
Charles shares insights on the implementation strategy, the momentum gained post-launch, and the focus on deepening member relationships. The discussion emphasizes the need for data-driven decisions and the importance of involving all levels of the organization in the rebranding process.
Takeaways
· The rebranding process was rigorous and involved extensive research.
· ...
2025-01-2727 minThe Credit Union Sales and Marketing PodcastCreating A Lasting Brand IdentityIn this episode of the Credit Union Sales and Marketing Podcast, Paul Robert and Bill McKenna delve into the critical role of branding for credit unions. They discuss the importance of differentiation in a competitive market, the nuances of rebranding, and the essential components of a brand.
The conversation emphasizes the emotional connection consumers seek with brands today and outlines the benefits of a strong brand, including member loyalty and increased service usage. The hosts also tease future episodes that will explore the seven steps of branding in greater detail.
Takeaways Include:
· 7 Steps of Bra...
2025-01-2023 minThe Credit Union Sales and Marketing PodcastWelcome to the Credit Union Sales & Marketing PodcastIn this inaugural episode of the Credit Union Sales and Marketing Podcast, hosts Paul Robert and Bill McKenna discuss the critical integration of sales and marketing within credit unions. They emphasize the importance of collaboration between these two functions to drive growth and capitalize on opportunities.
The hosts share their backgrounds, highlighting their extensive experience in the credit union industry and the evolution of marketing strategies over the years. They also encourage listener engagement and feedback for future episodes, aiming to provide valuable insights and resources for credit union professionals.
Takeaways:
· Sales and market...
2025-01-0913 min
Radulich in BroadcastingDamn You Hollywood: Ghostbusters - Frozen Empire (2024)Robert Winfree, Alexis Hejna, Dorian Price and Mark Radulich present their Ghostbusters Frozen Empire 2024 Movie Review!Ghostbusters: Frozen Empire is a 2024 American supernatural comedy film directed by Gil Kenan from a screenplay he co-wrote with Jason Reitman. It is the sequel to Ghostbusters: Afterlife (2021) and the fifth film in the Ghostbusters franchise. The film stars Paul Rudd, Carrie Coon, Finn Wolfhard, Mckenna Grace, Celeste O'Connor, and Logan Kim reprising their roles from Afterlife, alongside Bill Murray, Dan Aykroyd, Ernie Hudson, Annie Potts, and William Atherton reprising their characters from the earlier films. Kumail Nanjiani, Patton Oswalt, Emily Alyn...
2024-03-271h 56
The Film Flamers: A Horror Movie PodcastPredator (1987)Predator is a 1987 American science fiction action film directed by John McTiernan and written by brothers Jim and John Thomas, and it the first film in the Predator franchise. The film stars Arnold Schwarzenegger, Carl Weathers, Elpidia Carrillo, Bill Duke, Richard Chaves, Jesse Ventura, Sonny Landham, and Shane Black. The Predator creature effects were created by Stan Winston, who had previously worked with Schwarzenegger on The Terminator. The score for the film was composed by Alan Silvestri.
If you have anything to add to the discussion, please don't hesitate to do so by reaching out to us on...
2023-08-211h 15
Candlelit Tales Irish Mythology PodcastEpisode 178.5 - The Bloody Potatoes - Sorcha Live In The Crypt - Dublin IrelandWelcome back to the Candlelit Tales podcast, and this bonus episode of a show recorded live in the crypts below Christchurch.
This podcast is proudly sponsored by the people who donate to us each month via
https://www.patreon.com/candlelittales and anyone who sends us a once-off donation through the Paypal button on our website http://candlelittales.ie/
Please note the content of these stories may be triggering for some listeners, please take care of yourself as you listen.
Triggers include mentions of violence, animal abuse or death, child abuse, body horror, and worse. Listener discretion is advised.
Check...
2022-10-2408 min
But Is It Good?#79 - Ghostbusters AfterlifeWho ya gonna call?? This week we're joined by special guest Robert Clough; as we dive into "Ghostbusters Afterlife." A long awaited sequel to the original Ghostbusters films, "Afterlife" stars Paul Rudd, McKenna Grace, Finn Wolfhard, and Carrie Coon; as well as Dan Aykroyd, Bill Muray, Ernie Hudson, and Harold Ramis returning from the original films. Does this film rely too much on nostalgia and callbacks? Or does it successfully find it's own path? And ultimately...is it good?If you'd like to suggest a film or film franchise, or if you'd just like to say hello...
2022-07-041h 31
Candlelit Tales Irish Mythology PodcastEpisode 160 - Rebirth - OsgarWelcome back to the Candlelit Tales Podcast.
This is the story of what happened to Osgar son of Oisín grandson of Fionn MacCumhaill when he woke up after he died…
This story is told by Aron
Music is by Oisín Ryan and Alan Homan and it is produced by Oisín Ryan and Alan Homan
This podcast is proudly sponsored by the people who donate to us each month via
https://www.patreon.com/candlelittales and anyone who sends us a once-off donation through the Paypal button on our website http://candlelittales.ie/
#candlelittales
#candlelittalespodcast
#keepherlit
#keephercandlelit
#storytelling
#livem...
2022-04-0913 min
AFL Performance Tips for Strength & Conditioning Coaches & Footballers#110 - Robert Aughey, Professor at Victoria University, self employed cycling coachRob is an expert in the design, monitoring, and interpretation of training and training load in athletes built over two decades as an applied sport scientist and coach.
He is currently a sport scientist at Track and a Professor of Sport Science at Victoria University. Before Track, he worked at Western Bulldogs for 7 years and has supervised over 15 PhD students to successful completions, and has over 80 publications
Highlights from the episode:
- Influencers in his early days
- What he learned from his mentors
- The Mind project, athlete tracking system
- University partnership with football clubs
- His fave quote
...
2022-03-071h 18
Trick or Treat RadioTorTR #497 - The Stay Puft Marshmallow Man MassacreSend us a textWhen a horror board game designer and the hosts of a horror podcast arrive in a small town, they begin to discover their connection to their shared nostalgia, and the fan service that was left behind for them. On Episode 497 of Trick or Treat Radio we catch up with Freddie Carlini from Mixtape Massacre to find out about all the cool new projects he has coming out, and he helps us discuss and dissect Ghostbusters: Afterlife! We also talk about the proper way to do a reboot/sequel, which comedians and films wouldn’t...
2022-02-042h 51Trick or Treat RadioTorTR #497 - The Stay Puft Marshmallow Man MassacreSend us a textWhen a horror board game designer and the hosts of a horror podcast arrive in a small town, they begin to discover their connection to their shared nostalgia, and the fan service that was left behind for them. On Episode 497 of Trick or Treat Radio we catch up with Freddie Carlini from Mixtape Massacre to find out about all the cool new projects he has coming out, and he helps us discuss and dissect Ghostbusters: Afterlife! We also talk about the proper way to do a reboot/sequel, which comedians and films wouldn’t...
2022-02-042h 51
Decades of Horror | Horror News RadioNEON MANIACS (1986) – Episode 195 – Decades of Horror 1980s “Now let me get this straight. You're telling me that these, these things are inside the Golden Gate Bridge, one. Two, that they only come out at night. And three, that they're responsible for the death of fifteen or more kids and three of my police officers? [breaks down laughing]” What’s so hard to believe about that? It is 80s horror, you know. Join your faithful Grue-Crew - Crystal Cleveland, Chad Hunt, Bill Mulligan, and Jeff Mohr - as they journey to the Golden Gate Bridge to battle monsters who are inexplicably known as Neon Maniacs (1986). ...
2021-12-1354 min
Organized Chaos PodcastEpisode 23: The GHOSTBUSTERS Special!Send us a textWho Ya Gonna Call? In this episode, we discuss:- Ghostbusters (1984) 18:20- Ghostbusters II 40:20- Ghostbusters: Afterlife 1:04:30Recorded November 22, 2021.Bobby Quarters:https://www.facebook.com/BobbyQuartersmediahttps://www.youtube.com/channel/UCkz8zBMjwH9WfI7Ghd4iVIQJEMS Art Studio:https://www.etsy.com/shop/JEMSArtStudioAll third-party material used for parody and criticism under fair use. No copyright infringement intended.Podcast hosted by Robert Setlock, III & Bobby Quarters unless otherwise stated.#OrganizedChaos #HaroldRamis #Ghostbusters
2021-11-231h 50
Total Movie RecallTMR 058 – The Princess Bride This week on Total Movie Recall, we take a hard pivot from all the toxic masculinity of weeks past and Steve shows his gentle, romantic side. Somehow, Ryan makes this about his sad sack heartache but in the end, everybody calms down and moves on with a nice mutton, lettuce, and tomato sandwich. The Princess Bride (1987) d. Rob Reiner w. William Goldman Starring: Cary Elwes Mandy Patinkin Robin Wright Chris Sarandon Christopher Guest Wallace Shawn André the Giant Fred Savage P...
2021-02-161h 23
chychoEp.16: News Sources: Sharing My News & Information Sources [List in the Description, ASMR]Video on BitChute: https://www.bitchute.com/video/R7kagf1rmaW2/Video on YouTube: https://youtu.be/DL5lTtMYG1AWebsite: http://www.chycho.comPatreon: https://www.patreon.com/chychoPaypal: https://www.paypal.me/chychoSubscribe Star: https://www.subscribestar.com/chychoYouTube: https://www.youtube.com/user/chychochychoBitChute: https://www.bitchute.com/channel/chychoTwitch: https://www.twitch.tv/chycholiveDiscord: https://discord.gg/MXmS7B9Minds: https://www.minds.com/chychoGab: https://gab.ai/chychoEllo: https://ello.co/chycho
2020-06-292h 04
chychoEp.16: News Sources: Sharing My News & Information Sources [List in the Description, ASMR]Video on BitChute: https://www.bitchute.com/video/R7kagf1rmaW2/
Video on YouTube: https://youtu.be/DL5lTtMYG1A
Website: http://www.chycho.com
Patreon: https://www.patreon.com/chycho
Paypal: https://www.paypal.me/chycho
Subscribe Star: https://www.subscribestar.com/chycho
YouTube: https://www.youtube.com/user/chychochycho
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Twitch: https://www.twitch.tv/chycholive
Discord: https://discord.gg/MXmS7B9
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2020-06-292h 04