Shows
Marketing Speak®540. The Case Against Psychology Hacks with Billy BroasThe most important marketing question isn't "What works?" According to Billy Broas, it's "What are human beings?" Sounds philosophical? It is—and that's exactly the point. On Marketing Speak, Billy (creator of the Five Light Bulbs framework and marketing strategist for Tiago Forte, Ryan Deiss, and major science-focused companies) makes the case for argument-driven marketing over psychology-driven marketing. His manifesto challenges the industry norm: Stop treating people like lab rats to be hacked. Start making defensible arguments to intelligent human beings. The practical impact? ✓ Teams align around one c...
2026-02-1152 min
Work & WorldviewFrom Science and Skepticism to Philosophy and Faith • Billy Broas • Work & Worldview #12Author and Argument Architect Billy Broas, shares his journey from a science-focused upbringing to a deep exploration of philosophy and faith. Billy discusses the pivotal moments that shaped his worldview, including personal struggles and influential thinkers like CS Lewis and Joseph Campbell. He introduces his marketing framework, the Five Light Bulbs, emphasizing the importance of treating customers with dignity and crafting compelling arguments. The conversation highlights the intersection of marketing, philosophy, and personal growth, offering insights into building a meaningful approach to business and life.
2025-12-3129 min
Own Your Impact#40: Platform to Connect: Move Beyond Dazzle and Build Digital Presence That ServesYour platform isn't about you—it's about the people you serve and the transformation you guide them toward. The most powerful platforms don't impress people into working with you; they help the right people recognize that you understand their challenges and have the exact wisdom to guide their transformation.Most thought leaders approach platform building backwards. They start with design trends, aesthetics, or what looks professional. But I've found that the most successful platforms aren't built on what looks impressive—they're built on a single powerful question: Am I building this to connect with people, to hide from...
2025-10-0816 min
The Real Coach Show$1.5M Lessons To Grow A Coaching Business You Actually Like with Ben LarzabalStarting a business rarely goes the way you expect - and the same is true for coaching.Ben Larzabal, coach and entrepreneur who’s learned the hard way what really works (and what doesn’t), shares his 5 most impactful lessons for coaches. From scraping together his first thousand dollars in a cramped apartment to scaling a business past $1.5M ARR, Ben distills his journey into five hard-won lessons every coach needs to hear. These aren’t abstract theories - they’re raw stories of failure, clarity, and breakthrough that will help you avoid costly m...
2025-09-191h 12Own Your Impact#37: Marketing for Thought Leaders: Why Smart People Struggle with Simple SystemsYour analytical mind that serves you brilliantly in creating expertise can actually work against you in marketing if you let it build complexity instead of clarity. The most successful thought leaders don't have the most sophisticated marketing systems—they have the clearest core message and the simplest way to share it consistently.In this episode, I reveal why brilliant experts often create marketing systems so complex they spend more time maintaining them than serving clients. Drawing from Billy Broas's compelling book Simple Marketing for Smart People and his cautionary tale of the NASA-designed brewery that nearly burned hi...
2025-09-1719 minOwn Your Impact#36: Belief-Building Marketing: The One Question That Transforms How Prospects See Your ExpertiseMost experts approach marketing backwards, focusing on what they can do instead of what people need to believe. When you understand the single question that cuts through marketing confusion, you stop trying to convince people and start helping them recognize why your expertise matters.In this episode, I share the transformational story of Joe, a carpet cleaner who went from broke to running a million-dollar business by asking one simple question. I reveal why traditional marketing advice keeps smart people stuck in tactics instead of addressing the real issue—and introduce the belief-building approach that makes everything do...
2025-09-1017 min
ScaleX™ Insider PodcastBilly Broas - Scaling with Belief & Simple MarketingIs your marketing a traffic problem… or a belief problem? In this episode of the ScaleX Insider Podcast, Billy Broas — author of Simple Marketing for Smart People — shares his Five Light Bulbs Framework for crafting marketing messages that build belief, cut through the noise, and scale your business. From shifting your mindset to creating a unique approach that differentiates you in crowded markets, Billy shows SME leaders how to win more customers, more predictably, by focusing on the right message before chasing channels and tactics. We explore: ✅ Why belief — not traffic — drives sustainable scaling ✅ The F...
2025-08-1350 minScaleX™ Insider PodcastBilly Broas - Scaling with Belief & Simple MarketingIs your marketing a traffic problem… or a belief problem? In this episode of the ScaleX Insider Podcast, Billy Broas — author of Simple Marketing for Smart People — shares his Five Light Bulbs Framework for crafting marketing messages that build belief, cut through the noise, and scale your business. From shifting your mindset to creating a unique approach that differentiates you in crowded markets, Billy shows SME leaders how to win more customers, more predictably, by focusing on the right message before chasing channels and tactics. We explore: ✅ Why belief — not traffic — drives sustainable scaling ✅ The F...
2025-08-1350 min
ConvergenceDon't worry, be happy? I worryMark has an idea for an app, Brendan had a revolution while dancing, and the boys have some advice on mopping.LinksSimple Marketing For Smart People, by Billy Broas, Tiago Forte & Ali AbdaalMoral Ambition, by Rutger BregmanPulp – Common PeopleQuotes by Alan Watts
2025-05-2346 min
ConvergenceDon't worry, be happy? I worryMark has an idea for an app, Brendan had a revolution while dancing, and the boys have some advice on mopping.LinksSimple Marketing For Smart People, by Billy Broas, Tiago Forte & Ali AbdaalMoral Ambition, by Rutger BregmanPulp – Common PeopleQuotes by Alan Watts Hosted on Acast. See acast.com/privacy for more information.
2025-05-2346 min
Bookworm218: The Catalyst by Jonah BergerToday’s author promises to help us identify the key barriers to change and show us how to mitigate them. Join Mike & Cory as they explore how to catalyze change.
Support the Show
Mike’s newsletter from the Newsletter Marketing Summit
The Catalyst by Jonah Berger
Recommend a Book
Liminal Thinking by Dave Gray
Good to Great by Jim Collins
Simple Marketing for Smart People by Billy Broas
Time Timer
Shawn Blanc’s Clear Action Planner
Diffusion of Innovations by Everett Rogers
Inner Excellence by Jim Murphy
Ti...
2025-03-141h 33
Copywriters PodcastWhat REALLY Makes Copy Convert, With Billy Broas27 Years Ago, pop singer Cher asked us this question:
“Do you believe in life after love?”
… and it promptly rocketed to the top of the charts, selling 11 million copies of the song.
Today, in 2025, a better question—especially for copywriters—is
“Do you believe in sales without belief?”
It’s a question our returning champion today, Billy Broas, has thought about a lot, and mastered the answer to. And he’s written a book about it, which I highly recommend and we’ll talk about later in the show.
Billy has led a very interesting life. He’s a beer brewer and beer j...
2025-02-2400 min
Bookworm214: Simple Marketing for Smart People by Billy BroasThis episode of Bookworm is brought to you by:
Morgen: Turn your to-dos into daily action plans. Save 10% off any subscription with the code LifeHQ10.
Today’s author promises to teach us a new way to craft marketing content that compels customers to act without feeling sleazy. Join Mike & Cory as they try to shun complexity and give belief-building a try.
Support the Show
Mike’s Practical PKM Cohort
Simple Marketing for Smart People by Billy Broas
Building a Second Brain
The 5 Lightbulbs
Creator Science #225 with Johnny Miller
Mike’s YouTu...
2025-01-171h 51
Bookworm213: Meditations by Marcus AureliusToday’s author shares personal wisdom from almost 2000 years ago. Join Mike and Cory as they examine an ancient classic of wisdom literature to see if it stands the test of time.
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Focused #218: Turning Down the Volume, with Stephen Hackett
Writebook
Bookworm #211: Anti-Time Management
Bookworm #210: Free Time
Meditations by Marcus Aurelius
Bookworm #201: Right Thing, Right Now
Ryan Holiday’s Fancy-Pants Version of Meditations
Lives of the Stoics by Ryan Holiday
Codex Forster (Leonardo da Vinci’s Notebooks)
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Bookworm #184: Hidden Potential
Bo...
2025-01-031h 42
Tiny Course Empire PodcastWriting a book using AI, with Clarke ChingI read a book that was written with AI, and I enjoyed it it. What’s more, I’m going to recommend that you read it, too.
There’s something I never thought I’d hear myself say. I’ve been actively avoiding tools like ChatGPT and Perplexity, and rolling my eyes at those who claim their “Brand New AI App Creates Best-Seller Quality AI Courses And Automated Course Websites
In Less Than 60 Seconds” (yes, that is a quote taken from an actual sales page).
So when I came across a discussion of how Clarke Chi...
2024-12-2300 min
Bookworm212: Never Play It Safe by Chase JarvisToday’s author promises to equip us with the tools, insights, and inspiration needed to create the life of our dreams. Join Mike & Cory as they consider what it means to live boldly and authentically.
Support the Show
Mike on Bluesky
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Never Play it Safe
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Clay Hebert’s TED talk
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Extreme Ownership by Jocko Willink & Leif Babin
Peak by Anders Ericsson
Atomic Habits by James...
2024-12-201h 39
Systematic LeaderLight Up Your Marketing with Bill BroasJoin us for a discussion about developing a simple marketing system that works for your company. Billy Broas is the author of Simple Marketing for Smart People. One of my favorite parts of this interview is the 5 lightbulb method that he uses to attract his ideal clients.
You can get the Magnetic Systems Guide (and other business system guides) to find issues before they become expensive problems.
Billy Broas introduces himself as the author of "Simple Marketing for Smart People" and a marketing consultant. He shares how he got into marketing after initially working in...
2024-11-2644 min
Nonprofit Lowdown#313- Simple Marketing for Smart People with Billy BroasIf you're in the nonprofit world and marketing feels like a mystery or a necessary evil, you're not alone! In this week's episode of Nonprofit Lowdown, I chat with Billy Broas, a messaging strategist and founder of Five Lightbulbs, about how to make marketing simple and effective — without being sleazy or salesy. 🙌
Billy’s insights are game-changing for nonprofit leaders who want to raise more funds and build stronger connections with their audience. In this episode, you'll learn:
🔑 How to market your cause without feeling “icky”
💡 The Fi...
2024-11-1841 min
Aidful Book SummariesSimple Marketing For Smart People - Billy Broas🤝 GET THE BOOK: Support my work and invest in your future by purchasing the book through my Amazon affiliate link. Your purchase helps to keep this show running.📖 BOOK SUMMARY: "Simple Marketing For Smart People" by Billy Broas and Tiago Forte. It is a guide for people who are intelligent and successful in their respective fields but find marketing challenging. The book advocates for a human-centered approach to marketing, focusing on "Belief Building" to communicate with customers effectively. The authors argue that instead of relying on gimmicks and complex strategies, smart marketers should focus on building trust and...
2024-11-0118 min
2024-10-1123 min
Advisor Marketing Made SimpleWhy Overthinking Will Ruin Your Marketing With Carl RichardsWant your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply————Are you struggling with marketing your financial advisory practice? Do you feel overwhelmed by all the options and unsure where to focus your efforts?In this episode, the one and only Carl Richards joins us to share his unique perspective on ethical and effective marketing for financial advisors. From overcoming failure to finding your authentic voice, Carl provides candid insights drawn from his years of experience building successful brands and businesses. Key...
2024-10-0256 min
Small Business Marketing Sweet SpotThe Art of Successful Marketing with Billy Broas (Bonus EP25)The best social sharing snippet from this interview... "Well it [marketing] certainly changed a lot. I first thought it was hype and deception and used car salesmen, infomercials, things like that, shouting on social media. But after I really dug into it, I realized that it was really just helping people get what they already want. And when I started looking at it that way, it really changed my perspective on it. And it made it something that I actually, I never thought I would, but I actually enjoyed doing."
In this episode, I chat with Billy...
2024-09-1814 min
Freelancer Training on How to Find Direct ClientsEp 70. 🎙️ Why SEO Doesn’t Have to Be So Hard — with Barb DavidsSend a textDownload your free onpage SEO worksheetBook a free scouting callIn this week’s episode of Freelancer Training, I sat down with Barb Davids, SEO strategist and founder of Compass Digital Strategies, to demystify one of the most misunderstood topics in online marketing: Search Engine Optimization.Spoiler alert: SEO isn’t rocket science. Barb breaks it down in simple, practical terms—and shows how SEO closely aligns with content marketing and organic lead generation.💡...
2024-09-1834 min
High Conversion Health MarketerHow to Be Bold For More Powerful MessagingIn this insightful podcast episode, Billy Broas, founder of Linchpin Media, LLC, shares his ironic journey from beer brewing to marketing. He introduces his signature messaging approach, 'Five Light Bulbs,' which emphasizes understanding your customer's status quo. He digs into the downsides of conventional content marketing advice and the advantages for a more argument-driven approach that prioritizes clear positions and core messages. You'll want to listen to the entire, riveting interview!*****This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Le...
2024-09-1734 min
The Mojo SessionsBilly Broas - Implement Effective Marketing for Your Company BrandThe marketing game has changed; well, the fundamentals of the brand are the same, but how we express it has changed in many ways. Billy Broas, author of 'Simple Marketing for Smart People', outlines the playbook we didn't know we needed. Billy shares a thoughtful, educated approach to marketing that demystifies the complex and often misunderstood world of selling your business with no shortcuts or tricks; it's about building a solid foundation in understanding how to communicate your value effectively and authentically to a customer who cares. LINKS The Mojo Sessions website www.themojosessions.com The Mojo Sessions on Patreon www...
2024-09-121h 22Advisor Marketing Made SimpleAdvice Line: What To Do When Your Marketing Isn't Working (Jason Sherman)Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply————You're investing significant time and resources into your marketing efforts, but the leads just aren’t flowing in—what’s missing?In this LIVE “Advice Line” episode, financial advisor Jason Sherman asks us to help him figure out why his marketing isn’t working. He’s putting in massive effort but disappointed in the results. Where is his marketing funnel broken and what’s his next best step to fix it? Listen in as we refine h...
2024-09-1140 min
Cracking CopySimple Messaging for Effective MarketingIn this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator of the Five Light Bulbs framework. Billy shares his journey from corporate life to becoming a marketing strategist, and how his passion for beer brewing led him to discover the power of effective copywriting. This episode is for you if you've ever been unsure about how to deliver the right message at the right time to attract the customers you need. We explore: The importance of understanding your custo...
2024-08-2944 min
Strong & AwakeHow to Make a Great Decision | Ep. 19Episode 19 | Are you stuck in a decision-making paralysis, afraid to make the wrong move?In this episode of Strong & Awake, Dane and Mitch tackle the universal struggle of making tough decisions. They break down a practical process to help you move from indecision to action, whether it's about your job, relationships, or any significant life choice. Discover how to identify your current status quo, evaluate past attempts, and assess new opportunities with clarity. By embracing voluntary discomfort and making informed bets, you can break free from the cycle of hesitation and step confidently into becoming the person...
2024-08-1630 min
Social Media Marketing PodcastHow to Leverage Buyer Beliefs to Improve Your MarketingWish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? To explore how people’s beliefs impact the buyer journey, I interview Billy Broas.Guest: Billy Broas | Show Notes: socialmediaexaminer.com/625Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2024-08-0143 min
Start Your Day With A Ground-Breaking Full Audiobook.Simple Marketing for Smart People by Billy Broas, Tiago Forte, Ali AbdaalPlease visithttps://thebookvoice.com/podcasts/2/audible/93702to listen full audiobooks.
Title: Simple Marketing for Smart People
Author: Billy Broas, Tiago Forte, Ali Abdaal
Narrator: Billy Broas, Tiago Forte
Format: mp3
Length: 3 hrs and 51 mins
Release date: 07-24-24
Ratings: 5 out of 5 stars, 8 ratings
Genres: Entrepreneurship
Publisher's Summary:
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s...
2024-07-243h 51
Leaders & Legacies115 - Empathy and Clarity in Leadership - Lessons from Billy BroasBilly Broas is an expert in messaging and marketing. Billy shares his innovative "The Five Lightbulbs" framework, a powerful tool for simplifying complex concepts and enhancing communication. His approach emphasizes the importance of empathy, understanding customer pain points, and effectively addressing them.Billy explains how his framework not only improves marketing strategies but also strengthens leadership by fostering clear, impactful communication. He highlights the value of distillation, drawing parallels with Steve Jobs' obsession with simplicity and Einstein's profound equations. Throughout the conversation, Billy underscores the necessity of mutual understanding between leaders and their teams, and between marketers...
2024-06-2539 min
The HeyCreator Show014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)You want to sell more courses. Billy Broas is an expert in course launch marketing.
If you watch today’s episode with Billy, you’ll be able to sell more courses.
Therefore, you NEED to watch this episode.
Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.
Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it fo...
2024-06-1149 min
Marketing Spark (The B2B SaaS Marketing Podcast)From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging SecretsIn this episode of the Marketing Spark podcast, Mark Evans interviews Billy Broas, a leading messaging expert.They delve into the importance of clear, compelling messaging in marketing, discussing why it often gets overlooked in favor of more glamorous tactics. Billy shares his insights on how effective messaging can significantly boost customer engagement and conversion rates. He introduces his "Five Light Bulbs" framework, which helps businesses create persuasive core messaging. They also explore the common mistakes companies make with their messaging and how to avoid them. This episode is pack...
2024-06-0637 min
Marketing Speak®452. The Secret Ingredient to Compelling Marketing Messages with Billy BroasMake your marketing messages irresistible and land your prospects in this Marketing Speak podcast with marketing expert Billy Broas. He reveals the secret ingredient to creating compelling marketing that resonates and shares his powerful "5 Light Bulbs" messaging framework to bridge the gap between you and your customers. You'll learn how to identify and overcome the hidden assumptions holding your prospects back from buying. And simple yet profoundly effective ways to instill the crucial beliefs they need to value your offer. This is an info-packed episode jam-packed with game-changing insights. Tune in to uplevel your marketing...
2024-06-0548 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastFunnels Don't Build Businesses: Here's What DoesI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2024-05-1456 min
The Secret Library PodcastAttracting Your Best Readers with Billy BroasMy guest this week is Billy Broas. He is the author, along with Tiago Forte, of the forthcoming Simple Marketing for Smart People. Before you panicabout the word marketing, hear me out. Billy's created systems to help creative and nerdy people understand marketing, like those of us who write and love books. I’ve studied with Billy to help me get the word out about courses and books at Book Alchemy and the Secret Library. I wanted to share Billy's expertise with you for us to help get your wonderful books in the hands of readers who will enjoy an...
2024-04-1151 min
Hustle & Flowchart: Mastering Business & Enjoying the JourneyCaptivating Marketing: 5 Lightbulbs to Illuminate Your Marketing Approach with Billy BroasIn this eye-opening episode of Hustle and Flowchart, Joe Fier is joined by marketing strategist and online course expert Billy Broas. Together, they delve deep into the nuanced world of marketing methodologies, the subtleties of effective messaging, and the secrets behind crafting offers that resonate with customers. With his background in homebrewing courses, Billy shares his journey to success, discussing the pivotal lessons about customer research, empathy, and communication that drove him to reorient his business approach. This episode is a goldmine for entrepreneurs and marketers alike, revealing tips on connection, crafting compelling offers, and employing a human-centric approach...
2024-02-2051 min
The DigitalMarketer PodcastFive Lightbulb Moments for Better Marketing Messaging with Billy BroasWhen last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs?Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service. Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you get it right. How you get it...
2024-02-2034 min
Great New Courses - Online eLearning With The Best CoachesBilly Broas – The Five Lightbulbs Copywriting Accelerator – Free Download CourseBilly Broas – The Five Lightbulbs Copywriting Accelerator – Free Download Course Get this course right here => https://www.greatxcourses.com/courses/the-five-lightbulbs-copywriting-accelerator-by-billy-broas-free-download-course If you’re a coach and wanna strengthen the copywriting...
2024-02-1004 min
The Art of Online BusinessThe Five Lightbulbs: Simple But Potent Marketing That Sells with Billy BroasAre you ready to illuminate your marketing strategy? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to...
2024-01-2437 min
The Smart Downloader - Latest Products Reviews & TipsBilly Broas – The Five Lightbulbs Marketing Message – Free Download CourseBilly Broas – The Five Lightbulbs Marketing Message – Free Download Course Get this course here => https://www.greatxcourses.com/courses/the-five-lightbulbs-marketing-message-by-billy-broas-free-download It’s Time To For You To Send Your …
The post Billy Broas – The Five Lightbulbs Marketing Message – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-01-1303 min
How to Sell Advice206. Building an expertise business around a proprietary framework with Billy BroasDo you have a proprietary framework or methodology you can build an entire business around?I recently recorded a podcast with Billy Broas, a copywriter, advisor, and educator who has built a business around his proprietary messaging framework, The Five Lightbulbs. In this episode, Billy and I unpack the Five Lightbulbs and then go deep into how his business works, how he gets clients, and a lot more.We discuss things like:Why having a proprietary framework like the Five Lightbulbs is key to selling adviceHow he leveraged his IP into c...
2023-05-2656 min
Franklin Taggart's Virtual Coffee BreakLight Up Your Messaging - Billy BroasPersuasive communication is a cornerstone skill for every business owner, and many have never learned effective ways to consistently present influential messages. They may have a compelling offer but haven't established a strong enough connection to support it. Or the reader may be skeptical of claims after trying solutions that haven't worked, but the message doesn't acknowledge their experience.
Billy Broas has gathered messaging wisdom from some of the greatest marketing communicators in the world and consolidated that knowledge into an extraordinarily useful framework called The Five Lightbulbs. In this episode of Your Own Best Company, Billy...
2023-05-0642 min
Revenue AcceleratorRevenue Accelerator with Billy BroasIn this episode of the Revenue Accelerator Podcast, we have invited Billy Broas, the guy who created The Five Lightbulbs. What began as a teaching tool has now evolved into a company and brand. Billy is the marketing genius behind some of the most successful online entrepreneurs and course creators. In my conversation with Billy, he shares his marketing framework, tips on how to market and build a powerful message to create infinite depth and opportunity for creativity.Ownership[03:37]What makes a good copy is one that works. Entrepreneurs who write their copy...
2022-08-3128 minCopywriters PodcastThe 5 Lightbulbs of Copy, with Billy BroasPeople start out writing copy all kinds of different ways. But how many times have you heard, “It all started with beer?”
I’m not talking about drinking a beer. I’m talking about brewing your own beer! That’s how our guest today, Billy Broas, got started in online marketing: He launched a website for his fellow home beer brewers. That was in 2010.
His online course sales from the site got to the point where Billy was able to leave his job and become an entrepreneur. He hired me as a copywriting mentor in 2015, and his since gone on to do g...
2022-04-1100 min
Design MBAMarketing 101 for Creatives - Billy Broas (Marketing Coach)Billy got into marketing in 2010, when he left his career to run his home beer brewing website. Since then, Billy has been the marketing brains behind some of the top online entrepreneurs and course creators. His clients include David Perell, Tiago Forte, Kimberly Snyder, and Ryan Deiss.LEARN HOW TO GET MORE PROSPECTS TO SAY YES TO YOUR PRODUCTSign up for free for Billy's battle tested Five Light Bulbs framework and find holes in your product messaging - https://fivelightbulbs.com/ CONNECT WITH BILLY BROASTwitter - https://twitter.com/BillyBroasWebsite - h...
2022-03-2248 minCopywriters PodcastThe Big Idea, Micro-Scripts and a Special Surprise, with Bill SchleyWe have an extra-special guest today, and I will tell you about him after I tell you about his book. Nine years ago, someone -- and I’m sorry I can’t remember who it was -- told me about this amazing book called “The Micro-Script Rules.” I went crazy when I got it and have been recommending it to people ever since.
Fast forward to earlier this fall. My client Billy Broas emailed me, having recently spoken with the author of that book, Bill Schley. He wanted to introduce the two of us.
Long story short, Bill is...
2021-11-2900 min
MetaLearn PodcastML170: Billy Broas on Education Based Marketing, The Bridge of Transformation Method and Lessons from Master CopywritersBilly Broas is an entrepreneur, marketing coach and consultant and instructor of the Keystone online course. In this episode we discuss: - Limiting beliefs holding you back from marketing yourself and your business - Billy’s Bridge of Transformation Method - What Billy learned from some of history’s greatest copywriters This episode will give you the mindsets and skillsets you need to thrive in marketing, as well as great insights into human psychology, business and online education.
2021-04-2847 min
Never NormalHow to Have Your Best Year: Choosing Goals and Quality Questions with Justin GaryIn this episode we discuss:Reviewing 2020 and setting goals for 2021What do you do with goals you set for 2020 but couldn't accomplish?How Justin conducts past year reviews (and why it takes him a lot less time than it used to)"Aggressive but achievable" goalsWhat it means and what to do if you have a goal that just doesn't get doneWhy you should beware of chasing "Laser pointer goals"How to make difficult things like going to the gym more fun. The lesson from reading Neil Strauss's interviews with hundreds of rock stars and other celebrities, and how i...
2021-01-0559 min
The Marketing Mindset Podcast147. Billy Broas On The Keys To A Successful Product Launch Billy Broas is a marketing strategist and business consultant who is known for finding the few, high-impact actions which deliver the biggest results. He specializes in growing online education companies, and even once ran his own online school in the home beer brewing niche. Originally from Virginia, Billy now lives in San Diego where he enjoys being in the water and playing pickle-ball. Connect with Billy! Instagram: @billybroas Website: www.billybroas.com
2020-12-0723 min
Book of ExpertsE60: Taking Your Online Courses To The Next Level - Experts Need To Know ShowOur world is going virtual, and online courses are getting more attention than ever before. They also happen to be one of the most leveraged ways to build your business. But how do you stand out from the crowd amidst this surge of interest in online learning? That’s the topic for this week’s expert panel.
This Week's Guests:
- Jake Ulkus - of the 2020 Course Creator Method
- Jason Van Orden - of Van Orden Marketing & Media
- Billy Broas - of Linchpin Media
2020-11-1756 min
Marketing Speak®242. The Path to Profitable Online Courses with Billy BroasOnline teaching is becoming more lucrative now and part of the new normal. If you want to learn more about this topic, you're in the right place. I invited Billy Broas because he's someone who has gone through the process and has been quite successful. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. Learn the secrets of course creation today on Marketing Speak. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/242
2020-06-1056 min
Dr. Bill Dorfman® Podcast presents Meet the Mentor® SeriesBilly BroasMeet the Mentor with Dr. Bill Dorfman is a weekly podcast that showcases mentors in many fields and industries that share their experiences with New York Times Best-Selling author and celebrity dentist, the founder of The LEAP Foundation, Dr. Bill Dorfman. Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-07-1518 min
Hooked On StartupsWant to know how to build reliable revenue into your business using Facebook advertising?Want to build reliable revenue into your business using Facebook advertising? Do you know the difference between likes, shares, viral messages, content and advertising? In this episode I’m joined by Facebook advertising guru Billy Broas. Founder of the hugely successful Homebrew Academy, Billy uses his intimate knowledge of his successful Facebook advertising campaigns and years of experience in the trenches of a “real” business to ramp up revenue for his clients. Discover how good copywriting is critical for the success of your ad campaign. Find out how the playbo...
2017-09-1353 min