Shows
Experimentation MastersEP025 - Bjarn Brunenberg - TomTom - A Strategic Experimentation FrameworkSend us FeedbackBjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation.---Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of location technology and consumer electronics, operating in 29 countries and with revenues of €585M.At TomTom, he is responsible for accelerating growth in th...2025-02-2658 min
No Hacks: The Mindset Behind Digital Optimization and GrowthAligning Business Goals with OKRs & Experimentation Strategies with Bjarn BrunenbergIn this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why they’re a game-changer for teams and businesses alike.Bjarn shares some incredible stories from his time at TomTom, where he’s been helping the company shift from their famous hardware devices to i...2024-12-1826 min