Shows
20% - The Marketing Procurement PodcastSeason 2 Coming 2Q24That's a wrap! We'll be back in Q2 of 2024 with a new season. If you have suggestions on a specific topic that you think we should explore or recomendations on guests, let us know: Blair's Linkedin Leah's Linkedin Catch up on our first season at 20percent.com or via your prefered podcast platform. Our music is composed by the talented Tim Lauer.
2023-11-2903 min20% - The Marketing Procurement PodcastThis is Unsustainable w/ Caroline JohnsonThe Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linked...
2023-11-1548 min20% - The Marketing Procurement PodcastMarketing Is an Investment w/ Brett ColbertBrett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Brett’s company: Culture key Brett’s Linkedin
2023-11-0145 min20% - The Marketing Procurement PodcastOn Creative Effectiveness w/ George TannenbaumIn this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin George’s blog: Ad Aged GeorgeCo George’s work site George’s Linkedin Rory Sutherland’s book: Alchemy Blair's...
2023-10-1832 min20% - The Marketing Procurement PodcastThe Path to Great Work w/ Beverley Hammond and Susan Irving20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Broken Heart Love Affair Beverley's Linkedin Kruger Products Susan’s Linkedin Unapologetically Human
2023-10-0543 min20% - The Marketing Procurement PodcastAgency Model Innovation w/ Caroline JohnsonThe Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin Madison Avenue Makeover Forrester’s “Ditch The Pitch” Research Report
2023-09-2048 min20% - The Marketing Procurement PodcastTuning Up the Client-Agency Relationship w/ David MeikleConsultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin David's website David’s Linkedin David’s Twitter Tuning Up Website Tuning Up Diagnostic Tuning Up e-book Tuning Up Hardcover David’s first book: How to Buy a Gorill
2023-09-0647 min20% - The Marketing Procurement PodcastJust Say No w/ Niki McMorroughNiki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch. She joins Blair and Leah to discuss her conversion from pitch advocate to pitch abstinence. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Niki’s website Niki’s Linkedin The Drum Network The Drum Open Mic The Drum’s Recommended Agencies
2023-08-2344 min20% - The Marketing Procurement Podcast2Bobs: The Win Without Pitching Manifesto—A 10 Year RetrospectiveBlair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a brand new interview in two weeks time. Until then, Blair has shamelessly selected another episode of his other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship, which he cohosts with David C. Baker. In this episode from 2021, David interviews Blair about his Amazon #1 best-selling book, The Win Without Pitching Manifesto, ten years after its launch. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The IC...
2023-08-0928 min20% - The Marketing Procurement PodcastMadison Avenue Makeover w/ Michael FarmerMadison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand new book, Madison Avenue Makeover: The Transformation of HUGE and the Redefinition of the Ad Agency Business. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The ICA's Linkedin The ICA Michael's Linkedin Farmer & Company Madison Avenue Makeover Madison Avenue Manslaughter The Structure of Scientific Revolutions
2023-07-261h 0120% - The Marketing Procurement Podcast2Bobs: Innoficiency in Your AgencyWhile Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship. In this episode, Blair and his co-host David C. Baker talk about Blair's Innoficiency Principle as it applies to running an agency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA David C. Baker 2Bobs The Innoficiency Problem
2023-07-1239 min20% - The Marketing Procurement PodcastThe Benchmark Problem w/ Jason CammorataLeah has a bee in her bonnet over how agency benchmark data is used by clients and even some agency associations. Jason Cammorata joins the pod to steelman both sides of the argument. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Jason's Linkedin The End of Average
2023-06-2829 min20% - The Marketing Procurement PodcastThe Day Everything Changed in CPG w/ Christy LeborFormer big brand marketer Christy Lebor joins the pod to describe what she sees as the pivotal moment when CPG companies shifted from innovation-seeking to efficiency-seeking. She also talks about the folly of zero-based budgeting and why agencies will never be strategic partners to their brand manager clients. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Christy's Linkedin Smashbrand
2023-06-1449 min20% - The Marketing Procurement PodcastAligning the Incentives w/ Stuart Dunk Consultant and former Nike procurement manager Stuart Dunk joins Blair and Leah to talk about his vision for how the marketing procurement function should evolve, how agencies should push back on onerous demands, the surprise highlight of a marketing procurement professional’s week and much more. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Stuart's Linkedin Stuart's Twitter Don't Forget To Look Project Spring report Why We Suck at Negotiating
2023-05-3143 min20% - The Marketing Procurement PodcastThe Hidden Cost of Transactional Capitalism w/ Rory Sutherland Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Rory's Linkedin Rory's Twitter Ogilvy Alchemy NudgeStock MIPTV Alchemy of Effectiveness
2023-05-1753 min20% - The Marketing Procurement PodcastThe Marketing Procurement Academy w/ Magid SouhamiMarketing procurement podcast streams cross when OG Magid Souhami joins Blair and Leah to discuss all things marketing procurement, including the launch of his new training platform. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA The Marketing Procurement Academy The OG Marketing Procurement Podcast Magid's Linkedin Compliant Global Extinction or Revolution of Marketing Procurement?
2023-05-0348 min20% - The Marketing Procurement PodcastLet's Play Fair w/ J. Francisco EscobarConsultant and procurement veteran J. Francisco Escobar joins the pod to discuss revenue neutrality, the deleterious effects of protracted payment terms and his taxonomy of the various types of procurement professionals. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Francisco's Linkedin jfeintl Expert tips for value-based procurement in marketing Getting More - Stuart Diamond Never Split The Difference - Chris Voss The Unsold Mindset - Colin Coggins, Garrett...
2023-04-1938 min20% - The Marketing Procurement PodcastBetter Relationships = Better Outcomes w/ Kim WalkerAprais founder Kim Walker joins the pod to discuss their new research findings that proves what we all know: better client/agency relationships lead to better work—and results. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Kim's Linkedin Aprais' Linkedin Aprais' Website Happiness - a new business imperative The Challenger Sale Aprais Effectiveness Report
2023-04-0547 min20% - The Marketing Procurement PodcastThe End of The Billable Hour w/ Tim WilliamsAgency pricing consultant Tim Williams discusses the trend he sees of agencies moving away from selling inputs (time), toward a greater focus on outputs and outcome-based pricing models. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Ignition Consulting Group Tim's Linkedin Tim's Twitter Time's Up! - Ron Baker
2023-03-2242 min20% - The Marketing Procurement PodcastCan Agencies Be Consultants? w/ Leo RaymanLeo Rayman went from CEO of agency Grey in London to the first CEO of Grey Consulting. In this far reaching conversation with Blair and Leah, Leo talks about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA The green growth accelerator, EdenLab Leo's Linkedin
2023-03-0843 min20% - The Marketing Procurement PodcastThe Client Bill of Rights w/ Jillian GibbsAs the client, you have the right to receive unbiased recommendations; you have the right to ask questions; you have the right to transparency on fees. Jillian Gibbs of APR joins 20% to lay bare her client bill of rights and much more. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA Jillian's Linkedin Advertising Production Resources APR's Linkedin
2023-02-2241 min20% - The Marketing Procurement PodcastAgency Ownership Models Are Everything w/ Tom LewisTom Lewis joins the podcast to talk about Adland, a sector he sees as existing in a state of managed decline. Tom attributes this decline to a failure in agency ownership models and offers the advice: “get out as quickly as you can.” Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA Tom's Linkedin Tom's Twitter You Don't Really Partner With Your Clients The Institute of Practitioners in Advertising Effie Canada 2022 Show Notes
2023-02-0849 min20% - The Marketing Procurement PodcastThe Chaos Culture of Agencies w/ Jack SkeelsAgency Agile founder Jack Skeels drops by the pod to talk about agency culture, agency searches and his time as a consultant working to find procurement efficiencies for the US government. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA's Linkedin The ICA Agency Agile Agency Agile's Linkedin Jack's Linkedin Your Client Problems Start With You Averting the Coming Tragedy in Agency Procurement World’s Worst RFP This Consultancy Redefined the RFP Process
2023-01-2544 min20% - The Marketing Procurement PodcastBe Your Agency's Favorite Client w/ Kathryn FitzwilliamMarketing industry veteran Kathryn Fitzwilliam joins the podcast to advocate for better agency/client relationships, and makes the case for marketers to strive to be their agency’s favorite client. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies Kathryn Fitzwilliam https://www.linkedin.com/in/kathryn-fitzwilliam http://kfitzwilliamconsulting.ca/ https://aprais.com/ Qu...
2023-01-1149 min20% - The Marketing Procurement PodcastPitch-Free for 5 Years w/ Julie CohenJulie Cohen, Founder and CEO of Across The Pond, joins Blair and Leah to discuss the negative impacts of pitching. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies Julie Cohenhttps://acrossthepond.com/ https://www.linkedin.com/company/across-the-pond/ Don’t Pitch Your Mental Health https://www.linkedin.com/pulse/dont-pitch-your-mental-health-jim-de-zoete/
2022-12-2838 min20% - The Marketing Procurement PodcastProcurement Are People Too w/ Mike SuttonBlair and Leah are joined by Mike Sutton, President of Zulu Alpha Kilo an award-winning independent agency famous for their viral videos mocking spec creative and RFP-driven selection processes. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mike Suttonwww.zulualphakilo.com https://www.linkedin.com/c...
2022-12-1433 min20% - The Marketing Procurement PodcastGrownup Conversations w/ Mike LanderPiscari’s Mike Lander models the conversations agencies and procurement should be having but rarely do. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mike Lander https://piscari.com/ https://www.linkedin.com/in/mikelander/ Hear more from Mike on his podcast “It’s a Good S...
2022-11-3044 min20% - The Marketing Procurement PodcastMy 1st Negotiation with Procurement w/ Kathie JonesKathie Jones joins the podcast to discuss lessons learned from selling to procurement years ago up to running procurement today. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Kathie Jones https://www.linkedin.com/in/kathieconway148/ https://khoros.com/ https://www.linkedin.com/company/khoros/
2022-11-1648 min20% - The Marketing Procurement PodcastThe Truth About RFPs w/ Enrique CorderoShould you participate in that RFP? Is that RFP really an RFI in disguise? Enrique Cordero joins the podcast to answer those questions and much more. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Enrique Cordero https://www.linkedin.com/in/enriquecordero/
2022-11-0242 min
2Bobs—with David C. Baker and Blair EnnsThe Marketing Procurement ProblemBlair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it. Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem
2022-10-2632 min20% - The Marketing Procurement PodcastThe Transformed Procurement Professional w/ Mary Ann BrennanMary Ann Brennan joins Blair and Leah to discuss the transformed procurement professional and the journey from cost saver to value creator. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mary Ann Brennan https://www.linkedin.com/in/maryabrennan/ ProcureCon Marketing https://procurecondm.wbresearch...
2022-10-1945 min20% - The Marketing Procurement Podcast8 Things Every Agency Says w/ John GleasonHosts Leah Power and Blair Enns welcome their first guest to the podcast, John Gleason. John shares his views on the procurement/agency relationship and lays out the same 8 claims almost every agency makes. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ John Gleason https://www.linkedin.com/in...
2022-10-0654 min20% - The Marketing Procurement PodcastThe Innoficiency ProblemBlair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ The Innoficiency Problem https://www.winwithoutpitching.com/the-innoficiency-problem/ Buying Less for L...
2022-10-0634 min20% - The Marketing Procurement PodcastWelcome to 20% - The Marketing Procurement PodcastHosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow. Note: The ICA changed its name to the Institute of Canadian Agencies after the recording of this episode. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/
2022-10-0524 min