Shows
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Bob talk about thought leadership, what it means, and when it mattersBob Lalasz, Founder and CEO of Science + Story, is considered to be a thought leader by most in his field. But what does thought leadership actually mean? What is the purpose of investing time and energy into it and how can you measure its value? ParsonsTKO's CEO, Tony Kopetchny, talks to him about it all.2021-09-2255 min
Science+StoryStefan Byrd-Krueger: Measuring the Impact of Your ContentThe chief analytics officer of the firm ParsonsTKO talks about what content metrics he looks at closely, why research organizations need to promote their individual experts more, why he thinks the research sector is finally ready to level up the ways it measures content impact, and why a new project at ParsonsTKO aims to bring data innovation to the research world at large.2021-08-2042 minScience+StoryGemma Derrick: Grimpact -- When Research Goes Very BadDerrick, a senior lecturer in higher education at Lancaster University, talks with Bob about what research grimpact is, when and why it occurs, why it’s so difficult for researchers to imagine, and why the drive for impact in research actually fuels grimpact.2021-07-1637 minScience+StoryFaith Kearns: Getting to the Heart of Science CommunicationsFaith on the limits of performative science communication, the risks of communicating science and her new Island Press book, "Getting to the Heart of Science Communications."2021-05-1250 minScience+StoryDaniël Lakens: Red Teams for Research?To improve on peer review, social psychologist Daniël Lakens is subjecting research to a "red team" approach from software, where developers pay independent teams bounties to find bugs in their code. He even thinks red teaming your research could make communicating it easier by certifying its credibility.2021-04-2438 minScience+StoryAmy Dickman on Lions, Celebrities, Hunting & EvidenceLion conservation scientist Amy Dickman on the evidence & emotion around trophy hunting in Africa.2021-03-2648 minScience+StoryHugh Possingham: Culling Koalas, Dreary Conservationists & His SciComm FailuresQueensland's chief scientist on arguing with science skeptics, being a scientist/advocate & how maps lie.2021-02-1950 minScience+StoryDaniel Swain: The Climate Scientist-CommunicatorThe UCLA climate scientist on why his position as a scientist-communicator is so rare.2020-11-1745 minScience+StoryTodd Reubold on Journalism vs. Research CommsEnsia's publisher on how to cover climate change for people who don't want to hear about it and why Greta Thunberg is so much better at communicating science than most scientists.2020-10-2746 minScience+StorySamantha Montano: Being a DisasterologistThe disaster science and emergency management scholar on why she's so good at public engagement, what sucks about how the media cover disasters, and why she hid her age and gender when she first started on Twitter.2020-10-2734 minScience+StoryNatalia Mehlman Petrzela on Public Scholarship & Owning Your IdeasThe New School historian on when to turn down a media opportunity, why corporations need historians on staff, how she preps for a podcast and why female scholars need to own their ideas publicly ASAP.2020-10-2734 minScience+StoryTrailerNot another podcast with scientists telling stories! Uh, nope.2020-10-2701 min
Consulting GrowthEp020 - How to Establish Authority with Bob LalaszOne of the most powerful ways to establish authority is through thought leadership. It is all about sharing ideas, insights and valuable information to your target audience with the goal of solving their problem and improve lives.Being a respected expert is essential in new customer acquisition and retention. Acting as a visionary expert makes it possible to build a reputation within a certain field and forges a relationship of trust.In this episode, we'll be talking about:How to nurture authority in other peopleDifference of point of view and writingHow to apply thought leadership in your businessBenefits of an...2019-04-2335 min