Shows
Escape 9 to 5#21 - You Don’t Find Your Dream Job — You Design It | Bob Moesta, Co-Author of Job MovesWhat if your next career move isn’t about finding the perfect job... but hiring the right one?In this episode, Bob Moesta — innovation legend, author of Demand-Side Sales and Learning to Build, and co-creator of the Jobs-To-Be-Done framework — joins Escape 9 to 5 to talk about struggling moments, career redesign, and why retirement isn’t the end — it’s just another prototype.🎧 We dive into:How to spot your “super ability”Why people leave jobs they once lovedWhat makes people truly ready to change careersBob’s unexpected burst of p...2025-05-031h 06
Building With Buyers: Startup Marketing and Growth Fueled By Customers220 - How To Dig For The Energy In Customer Interviews (Bob Moesta, Founder of Jobs To Be Done)A ton of people I speak to in B2B talk about the JTBD approach. So I had to bring on Bob because I have many questions. Bob Moesta is an entrepreneur and innovator known for his Jobs-To-Be-Done (JTBD) theory. He started 10 companies and is currently the Co-Founder of the Re-Wired Group.Here’s what we cover:Define Jobs-To-Be-Done (JTBD) for someone unfamiliar with it;How sales and buying aren't the same and why that matters;Where did JTBD Theory come from;...2025-02-2646 min
Lenny's Podcast: Product | Career | GrowthHow to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of "Job Moves”)Bob Moesta, co-creator of the Jobs to Be Done framework, recently published a new book, Job Moves. Drawing from interviews with over 1,000 people about their career transitions, it offers a practical playbook for career development. In our conversation, we discuss:• The four different “quests” that drive career changes• Why job features (salary, title) matter less than experiences• How to identify what gives you energy vs. drains you• The power of taking a “jobcation”• A template for crafting your career story• Tips for hiring and retaining great talent• The importanc...2025-02-231h 24
Unscripted with Amy SomervilleBuild a Career That Fuels You with Bob MoestaAre you stuck in a job that drains your energy? You’re not alone—most people are unsure of what they truly want or wonder if the grass is greener on the other side. In this episode, Bob Moesta, career pioneer and co-author of Job Moves, shares the ultimate guide to changing jobs and advancing your career. Moesta dives into his practical roadmap to consider what you enjoy, what you’re good at (and not), and how to find work that fuels you. Learn how to recognize what drives you, create the job that fits your ideal life...2025-02-1146 min
What's Next! with Tiffani BovaYour Path to a Fulfilling Career with Michael Horn and Bob MoestaWelcome to the What's Next! Podcast with Tiffani Bova. This week, I have two amazing guests on the show. The first is Bob Moesta. He is a founder, maker, innovator, speaker, and professor. He is the president and founder of the Rewired Group, as well as an adjunct lecturer at the Kellogg School of Management at Northwestern and a research fellow at the Clayton Christensen Institute. But what I love most about him is he co-created the famous Jobs to Be Done theory, which I use in almost every keynote I have. Alongside Bob, and no...2025-01-3031 min
Your Work Friends | Fresh Insights on the Now and Next of WorkHiring Your Next Job: Rethinking Career Moves with Michael B. Horn & Bob MoestaSend us a textIn this eye-opening episode, we sit down with Michael Horn (Co-founder of the Clayton Christensen Institute, Harvard Graduate School of Education) and Bob Moesta (Founder of Rewired Group, Kellogg School of Management) to discuss their groundbreaking book "Job Moves" and revolutionize how you think about career transitions.Discover why the traditional job search process is broken and learn how to take control of your career path by "hiring" your next job. Our guests break down the four primary career quests that drive job changes, debunk the myth of "getting lucky" in...2025-01-2851 min
Uppersky Podcast#57: Creating lovable products with Jobs to be Done (JTBD) | Talk with Bob Moesta - Co-architect of JTBD & CEO @ The ReWired GroupJoin us for an insightful conversation with Bob Moesta, a leading innovator and co-creator of Jobs to be Done (JTBD). Bob has helped countless companies succeed by focusing on how customers make decisions and solving their real struggles with empathy.
In this episode, Bob talks about:
The origins of JTBD and his journey from a curious child to an industry pioneer.
How JTBD helps you uncover what customers really need and build products they’ll love.
Practical advice on when and how to use JTBD in your product and sales strategies.
Tips for startups on finding th...2025-01-241h 29
Second City Works presents "Getting to Yes, And"Getting to Yes, And… | Bob Moesta – ‘Job Moves’
Kelly connects with Bob Moesta, founder, maker, innovator, speaker, and professor. He is the president and founder of The Re-Wired Group, as well as an adjunct lecturer at the Kellogg School of Management at Northwestern and a research fellow at the Clayton Christensen Institute. He is the author of Choosing College (with Michael Horn), Demand-Side Sales 101, and Learning to Build. His latest book is co-written with Ethan Bernstein and Michael Horn, it’s called “Job Moves: 9 Steps for Making Progress in Your Career.”
https://serve.castfire.com/audio/7105090/Bob_Moesta_2024-12-10-175630.64kmono.mp3
“Switching jobs isn’t rand...2024-12-1000 min
Product Momentum PodcastBob Moesta: Understanding Users’ Struggling Moments Is Our Job To Be Done
We didn’t realize it when we started recording this episode with Bob Moesta. But the moment our conversation ended, we knew his would serve as Product Momentum’s milestone 150th podcast! And what better topic to explore – and who better to explore it with – than a product manager’s job to be done with the champion of JTBD theory. As Bob explains, people don’t buy products at random; we hire them to solve specific problems or fulfill specific needs. Understanding the user’s struggling moments is our primary job to be done.
Product Momentum co-hosts Sean Flaherty...2024-10-1532 min
BRX Pro TipsBRX Pro Tip: Another Sales Tip from Bob MoestaBRX Pro Tip: Another Sales Tip from Bob Moesta Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I understand you’ve come across another sales tip from Bob Moesta. Lee Kantor: Yeah, he’s one of my favorite salespeople and he has the book Demand-Side Sales. That’s kind […]
The post BRX Pro Tip: Another Sales Tip from Bob Moesta appeared first on Business RadioX ®.2024-07-1700 min
BRX Pro TipsBRX Pro Tip: Another Sales Tip from Bob MoestaBRX Pro Tip: Another Sales Tip from Bob Moesta Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I understand you've come across another sales tip from Bob Moesta. Lee Kantor: Yeah, he's one of my favorite salespeople and he has the book Demand-Side Sales. That's kind […]2024-07-1701 min
Scandinavian Product Podcast#9 Understanding customers using Jobs to Be Done (JTBD) | Bob Moesta, co-creator of the JTBD frameworkMy guest today is the one and only Bob Moesta. Have you heard about Jobs to be Done theory? Bob was the one creating it together with Clayton Christensen - who's for many the Father of Disruptive Innovation.Bob is the Founder and CEO of the Re-wired Group. He has worked on & helped launch more than 3,500 new products so far, is a guest lecturer at Harvard Business School, and started his career by being a mentee of Dr Deming himself - the father of the Toyota Production System.He’s also the author of se...2024-05-2454 min
This Week in StartupsDecoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943This Week in Startups is brought to you by…
Hubspot for Podcast Networks - Looking to up your marketing game? Check out the podcast: Marketing Against the Grain: https://lnk.to/h3vKHnTW. Hosted by Hubspot CMO Kipp Bodnar and Zapier CMO Kieran Flannigan. They bring you the latest in marketing trends, growth tactics and innovation. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y. Available on all your favorite podcast apps.
LinkedIn Jobs. A business is only as strong as its people, and every hire matters. Go to Lin...2024-05-031h 24
The Product ExperienceGetting real with jobs to be done – Bob Moesta (President, CEO, The ReWired Group)We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach.In this episode, we cover: How to get started with JTBD - and what to do after you've conducted a bunch of interviews.Case studies, including SAAS, candy bars, and selling houses.When not to use the approachAnd the mistakes that most people make.F...2024-05-0141 min