Shows
The Reality of BusinessWhen Values Get Quiet: Why DEI Cuts Raise Loud QuestionsSend us a textAre values just words on a wall? Or something you’re willing to stand by – even when it’s hard?In this episode, Bob & Jeremy take on the uncomfortable question many businesses are now facing: What happens to your integrity when you quietly scale back your DEI programme?We’re seeing it everywhere - big names like Google, Pepsi, and investment banks are stepping back from the DEI work they once shouted about. And here’s the thing: it’s not just a budget decision. It’s a values decis...2025-04-0734 minThe Reality of BusinessYour Best Sales Conference: Improving the Impact on Sales TeamsSend us a textDon't you love a sales conference? Motivating your customer-facing teams to sell with greater enthusiasm... "There, you've had your sales conference - are you more motivated now?" "Yeah!" Really? Does your sales conference actually deliver the impact you’re hoping for? You’ve invested time, energy, and budget into your annual event – but does it truly equip your team to sell more effectively? A few hours of inspiration is great, but what if your event could turbocharge performance long after it ends?2025-02-0634 minThe Reality of BusinessGuerrilla Marketing: Unexpected & Unforgettable CampaignsSend us a textWhat if marketing could be as surprising and impactful as guerrilla warfare? In this episode of The Reality of Business, Bob – an enthusiast of military history – and Jeremy share insights into the art of ambushes and raids, translating these military principles into creative marketing campaigns that surprise and engage audiences in unexpected ways. They revisit the revolutionary ideas of J. Conrad Levinson, the visionary of guerrilla marketing in the 1980s, whose concepts revolutionised the advertising industry. Think of iconic campaigns like the Marlborough Man for Marlbo...2025-01-2231 minThe Reality of BusinessKey 2025 Business Strategies: How to Thrive in Twenty-Five!Send us a textStruggling to retain loyal customers? Feeling the pressure of rising costs or sustainability demands? In this episode, we’re to help you work out the secrets of business success in 2025 and come out stronger than ever.We kick things off with a light-hearted sketch before exploring practical strategies to keep your best customers engaged and scale your business without sacrificing quality. Using insights from trusted sources like Forbes, we'll share ways to meet evolving customer expectations while staying ahead of the curve.Worried about keeping up with industry changes? We...2025-01-0637 minThe Reality of BusinessThe Digital Nomad Podcast: The Astounding New Truths of Remote WorkingSend us a textDigital nomads: A lifestyle revolution or a passing trend?Can remote work truly free us from the traditional office, blending adventure with productivity? Or is it an overhyped fad destined to fade away?Join us as we explore the intriguing world of digital nomads – exploring the rise of this global phenomenon and the unexpected challenges it brings.Through engaging anecdotes and a fictional exchange between a CEO and a director debating the push for more in-office days, we reveal the realities of working remotely abroad. Di...2024-12-0649 minThe Reality of BusinessMotivation Matters: Creating a Culture that Retains and InspiresSend us a textWhat truly makes employees want to stay, grow, and give their best?In this insightful episode, Bob and Jeremy discuss the complex world of employee motivation and retention, blending historical perspective with actionable strategies to help you rethink workplace satisfaction.Starting with Henry Ford’s revolutionary workweek reforms, their discussion moves through decades of evolving workplace culture, reaching today’s pressing need for flexibility and autonomy. Bob and Jeremy explore Gallup’s latest findings on why employees choose to leave – from salary concerns to management styles – and share practical ways to ad...2024-11-1549 min