Shows
Imagine Belonging at Work[Out & Equal Mini-Series] The Movement's History & Our Inclusion Journey w/ Bob Witeck, President of Witck Communications, Inc.The episode you're about to hear is one of nearly a dozen conversations a part of the show's podcast mini-series, The Business of Belonging, brought to you by Out & Equal. Out & Equal is the premier global nonprofit organization working exclusively on LGBTQ+ workplace equality. In this particular episode, we're focusing on the LGBTQ+ Movement's History as it relates to the workplace here in the United States…and we know… LGBTQ+ workplace inclusion goes beyond "food, fun, and famous people" during Pride celebrations. It goes beyond flashy public relations statements made by a CE...
2025-06-1644 min
Leading QueerBob Witeck, President and Founder of Witeck Communications, Inc.Can you feel the love? We certainly can! This month, the Leading Queer team has the pleasure of chatting with Bob Witeck. Bob is a seasoned communicator, public speaker, counselor, public affairs professional, speechwriter as well as a trusted crisis communications expert. Bob authored Business Inside Out: Tapping Millions of Brand-Loyal Gay Consumers, recognized as the first book advising marketers and business leaders on building successful bridges with LGBT stakeholders. He also worked with the Human Rights Campaign to develop the prototype for its Corporate Equality Index, a benchmarking tool that rates businesses based on social responsibility, internal policies a...
2025-03-0136 min
Chief Influencer®Bob Witeck on How Silence Is Not a Strategy - Chief Influencer - Episode # 044Bob Witeck serves as the President of Witeck Communications, Inc., the oldest LGBTQ-owned business enterprise certified by the NGLCC (National LGBT Chamber of Commerce). The organization is known for pioneering communication strategies and is dedicated to advancing LGBTQ communities globally. Witeck Communications focuses on leveraging data and personalized narratives to encourage corporations to recognize the LGBTQ market as an opportunity and to promote inclusive, fair, and equitable corporate policies.In this episode, Bob stresses the significance of authenticity and engagement, cautioning leaders against silence as a strategy amidst risks. He underscores that success lies...
2024-03-2736 min
OutBüro - LGBTQ VoicesBob Witeck - Pioneer in LGBTQ Marketing CommunicationsIn this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Bob Witeck, a legend in the LGBTQ marketing space. He founded the first LGBTQ marketing communications agency helping brands connect with the gay, lesbian, bisexual, transgender, and queer community. Bob grew up in the Washington D.C. area. For 10 years he was the Press Secretary to a US Senator. After his time there he became a vice president of the global marketing communications firm. Hill+Knowlton. He was very active as a volunteer in th...
2021-07-0553 minThe Extinction of LGBTQ Media and Non-Profits as We Have Known ThemLGBTQ publications are folding. Major LGBTQ non-profits are failing and in trouble. The support landscape is being annihilated quickly and effectively.
What does this mean for millions of LGBTQ Americans, and what can we do about it? What will the NEW landscape look like?
Today we take those questions to one of the foremost experts, Bob Witeck, the President and founder of Witeck Communications, Inc. and author of ""Business Inside Out: Tapping Millions of Brand-Loyal Gay Consumers". He brings us four decades of professional communications experience in the private sector and in public service. Among other credentials, he is a trust...
2020-04-3000 min
SPARC (North America)Bob Witeck keynote at the Digital Repositories Meeting 2008To connect with your community about open access, you need to think like a marketer. In his keynote luncheon address, Bob Witeck, chief executive officer and founding partner of Witeck-Combs Communications Inc., said he wanted to deliver confidence to the SPARC meeting attendees as fellow marketers telling them: Go forth and evangelize. By sharing the key messages about messaging, Witeck explained what it takes to market a product, service and, more importantly, an idea. To successfully communicate the value of open access, the following questions must be answered: Who cares? The answer is: Everyone does. Open access is about extraordinary...
2011-01-2414 min
John Selig OutspokenEpisode 51 - Bob Witeck - CEO and Co-Founder of Witeck-Combs Communications (Part 2 of 2)Bob Witeck continues his discussion on Witeck-Combs Communications use of market research on the LGBT community, how he advises major corporations to market to the LGBT market segment and the services his company provides. This is part 2 of a 2-part interview.
2008-09-251h 02
John Selig OutspokenEpisode 50 - Bob Witeck - CDO and Co-Founder of Witeck Combs CommunicationsBob Discusses founding Witeck-Combs Communications, the role of public relations, their work with American Airlines along with the work with Harris Interactive and the importance of market research on the LGBT market segment along to provide the research.
2008-09-1958 min