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Character Creation CastSeries 79.4 - Solo RPGs - Colostle with Ryan BoelterWelcome to the final episode of series 79! In this series, we are going to be going over a different solo RPG every episode, and in today’s episode, Ryan is all by themself again to explore the game Colostle, a fantasy solo RPG by Nich Angell that takes place in an impossibly big castle!Character Creation Cast Patreonhttps://patreon.com/charactercreationcastAnnouncements:
Adventure Capitalists
https://open.spotify.com/show/1GVcnON9T3zHcQ9cmhe7Xs?si=e093c4dbabf24984
Campaign Skyjacks
https://open.spotify.com/show/2Rpw9eKVdpgiYRVPwjGe1U?si=b3dc8b5fb561444b
...2025-01-271h 15
Marketing IQ38. Beth Gleesing, ART 64 + Discover WauwatosaEpisode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least one weekend every June. Follow Discover Wauwatosa on social media channels @discoverwauwatosa. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn ...2024-06-0325 minMarketing IQ37. Mike Desisti on Photojournalism Ethics + Award-Winning PhotosEpisode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he'll never use it. Find out why! Follow Mike De Sisti on social media channels @mdesisti and check out his work at the Milwaukee Journal Sentinel. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social...2024-03-1221 minMarketing IQ36. Scott Winklebleck, Website Design Trends + Tajin on MelonEpisode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is influencing new trends. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2024-01-2325 minMarketing IQ35. Dick Knapinski, EAA AirVenture Oshkosh + PR's 3rd Party EndorsementEpisode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July? Interested to hear how EAA markets this global event and its local museum? Here's your chance. Follow EAA on social media channels @eaa. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2023-12-0839 minMarketing IQ34. Foul Mouth Creative + Advertising that Sticks with YouEpisode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspiration they derive from pigeons. Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterl...2023-11-0122 minMarketing IQ33. Foul Mouth Creative + Being a Complex, Weird, Wild, Wonderful HumanEpisode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journeys in the agency world to what it's like to running their own indie agency in a traditionally male-dominated industry. Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter...2023-09-2025 min
Character Creation CastSeries 63.3 - DIE RPG with Aram Vartian and Alex V [Replay] (Discussion)Welcome to the third episode of our DIE RPG series! This series, we have Aram Vartian and Alex V, from the upcoming Replay DIE RPG Actual Play podcast, joining us to teach us about DIE RPG, a meta fantasy TTRPG by Kieron Gillen and Stephanie Hans. In today’s episode, we discuss the creation process, what morality means in RPGs, and dive into some really amazing fanfic for our characters.Character Creation Cast Patreonhttps://patreon.com/charactercreationcastAnnouncements:
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ht...2023-08-211h 46Marketing IQ32. DJ Shawna, Milwaukee Bucks + Sharing LoveEpisode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna shares how she markets herself authentically to keep lining up gigs. Follow DJ Shawna on social media channels @djshawna and check out her podcast Dare to Be. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify ...2022-04-1929 minMarketing IQMartin Moore, Becoming an Influencer + KossEpisode 31 features Martin Moore, filmmaker and director for Koss. But he's so much more. A former mechanic, Moore's photography passion led to bigger and more creative endeavors. Learn more about how Moore changed his career path and gained popularity in the photography world, the radio and podcasting airwaves, and as a Milwaukee brand ambassador. Follow Martin on social media channels @martinmoorejr and check out his podcast Said No One Ever. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social:...2022-03-0123 min
Marketing IQEp. 30: B+L making moves during COVIDIn episode 30, B+L VP/Director of PR & Social Media Andy Larsen discusses trends in the marketing world that have taken shape throughout the COVID pandemic, as well as a big move made by B+L. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2022-01-1818 minMarketing IQFraming Brand Messages + Dhavan ShahEpisode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important. Dhavan's insights help brands understand how framing messages can make our break audience perspective and connection with a market. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2020-12-0922 minMarketing IQCommunicating during COVID-19 + Scott GrodskyWe're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment. Follow Scott on Twitter @ScottGrodsky Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2020-09-2219 minMarketing IQPodcast Pivots, NBA Branding + Kane PitmanEpisode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. This was originally recorded in February of 2020 before COVID-19 outbreak but is relevant today for several reasons. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You'll also hear about the NBA's international branding plans and more hilarious interview stories. Follow Kane on Twitter @KanePitman Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music S...2020-05-2017 minMarketing IQGood City Brewing + Seeking the Good in a CrisisThis quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during this time of crisis. Follow Good City Brewing @goodcitybrewing. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram ...2020-03-2718 minMarketing IQBadger Mutual, Target Markets + Approachable InsuranceEpisode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings. A new COO and fresh HQ in downtown Milwaukee have this 130-year-old company thinking like a start-up to continue growth. Follow Badger Mutual Insurance @badgermutual. Listen and subscribe to the podcast on your favorite platform: Ap...2020-03-0519 minMarketing IQBridge the City, Podcasting + Inspiring Audience ActionEpisode 24 welcomes Kyle and Elizabeth from Bridge the City - a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast, event activation, and social media strategies for how they've grown. Follow Bridge the City @bridgethecitypodcast. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitt...2020-02-1327 minMarketing IQCousins Subs, Justin McCoy + Stomach CompetitionEpisode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares how the Milwaukee-founded sub maker executes better marketing, too. Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social, digital, activations, and unique locations. If you manage a food or beverage brand, Justin's insights will directly impact your 2020 strategy. Follow the Cousins Subs (@cousinssubs) and Justin (@jambam0506). Listen and subscribe to the podcast on your favorite platform: Apple Podcasts G...2020-01-0619 minMarketing IQChuck Swoboda, Marketing Innovation + Company CultureEpisode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck's experience ideating and marketing products is the tangible take-home advice you'll want. During his time at Cree, Chuck helped grow the company from a small startup with 30 employees to a global technology leader with more than 7,000 employees and $1.6 billion in revenue. His experiences have given him insight into innovation and fueled a desire to keep learning through conversations with other leaders in this space. In addition to finishing a book titled "The In...2019-12-0220 minMarketing IQCarl Deffenbaugh + Thinking Like a Media OutletEpisode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies. Follow Fox 6 News (@fox6now and @fox6wakeup) and Carl D. (@CarlDeff). Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRa...2019-11-1423 minMarketing IQAngela Damiani, Newaukee + Experiential EventsEpisode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2019-11-0121 minMarketing IQJon Jarosh, Door County + Destination MarketingOn Episode 19, we're joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon's tips are useful for any destination or brand. Follow Door County, WI at @doorcounty on Instagram and @mydoorcounty on Twitter. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow B...2019-10-0719 minMarketing IQKasey Chronis, Live TV + Digital StorytellingEpisode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for your brand across an outlet's social channels, podcasts, Alexa skills and on-air coverage. Follow Kasey across her social channels at @kaseychronisTV. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + Lincoln on social:2019-08-1617 min
Marketing IQKane Pitman, Milwaukee Bucks + Brand StoriesEpisode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2019-06-1014 min
Marketing IQOwned Media Strategies + Micro-ContentEpisode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2019-05-0916 min
Marketing IQEarned Media for Food + Beverage BrandsEpisode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlinc...2019-04-1218 min
Marketing IQSarah Hauer, Journalism + Pitching MediaSarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2019-04-0114 min
Marketing IQFyre Festival, Pabst Milwaukee Brewery + Event MarketingAdam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2019-02-2115 min
Marketing IQMilwaukee Brewers, Caitlin Moyer + Digital StrategyMilwaukee Brewers director of new media, Caitlin Moyer, is our guest for Ep. 12. Fresh off a historic season, we review the marketing team's viral Sandlot video strategy, how to respectfully talk trash to competitors (Cubs fans), and an exciting look ahead to the 2019 season. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2019-02-0818 min
Marketing IQDallas Cowboys, Travel Tourism + InstagramEpisode 11 welcomes Danielle Fuentes, Senior Account Executive at B+L. Ken and Sam dive into the Dallas Cowboy brand (Danielle's favorite team), how to market for travel destinations, and the power of Instagram in reaching and engaging a target market. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2019-01-2514 min
Marketing IQViral Tweets + Tim Cigelske (Pt. 2)Episode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to Vote.org. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2018-12-2115 min
Marketing IQTim Cigelske, Storytelling + Beer RunnerEpisode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2018-12-0514 min
Marketing IQQuentin "Q" Allums, Esports + LinkedInEpisode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of esport, creating meaningful content for LinkedIn, and how brands can be influencers. Get to know Q's backstory in the recent Milwaukee Journal Sentinel story. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagra...2018-11-2013 min
Marketing IQWebsite Design, E-newsletters + Playing in a BandEpisode 7 features B+L's associate interactive designer, Ed Kosmatka. Figure out how to improve your brand's website, e-newsletter, and digital presence. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com 2018-10-1911 min
Marketing IQCopywriting, Brand Voice + Digital ContentEpisode 6 welcomes B+L copywriter, Kimberlee Jacobson. As video content continues its hot streak, long and short form copy is a valuable tool to reach and engage with your audience. Ken, Sam and Kimberlee dive into developing a brand voice, different forms of copy, and strategies to help you flip between various styles. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social...2018-10-0110 min
Marketing IQKevin Brandt, College Education + Creative MindsetsMilwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show's education series is just in time for back to school, and looks to provide value for educators, students, and industry professionals. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram Link...2018-09-0611 min
Marketing IQDrew Westphal, Instagram + Influencer MarketingThe guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture tips. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com2018-08-2213 min
Marketing IQSocial Media Strategies for Paid + Organic ContentEp. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social platforms. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn 2018-08-0710 min
Marketing IQNetflix stock, Josh Hader's tweets + PR failsIn Ep. #2, Ken and Sam are joined by Andy Larsen, VP/Director of Public Relations at B+L. They break down recent national marketing stories, including the Netflix stock slip up, Josh Hader's tweets, and PR fails from 2018. On a local level, Milwaukee's recent media spotlight in both Vogue and The Economist are analyzed. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify Follow Boelt...2018-07-2410 min
Marketing IQAmazon's stunt, Deadpool 2 + Milwaukee Bucks stadium naming rightsWelcome to Episode #1 of the Marketing IQ Podcast by Boelter + Lincoln. On today's show, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon's jurassic-sized stunt, Deadpool 2's viral marketing, and Coke's FIFA spot. They'll also breakdown a local story - the race for the Milwaukee Bucks new arena naming rights. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less. Follow Boelter + Lincoln and subscribe to the podcast! Facebook2018-07-1108 min