Shows
Trustedpreneurs The PodcastThe Brand Strategy Most Entrepreneurs Get WrongAre you building a brand that attracts attention or one that builds authority? In this episode, we talk about the confusion entrepreneurs face when deciding whether to position themselves as an influencer or an executive brand. We break down Madeline’s ICON Framework for establishing credibility, protecting intellectual property, and crafting a message that resonates with a high-level audience. Tune in to learn how to align your visibility with your ultimate business end game.Highlights00:00 Are you building an influencer brand or an executive brand?05:00 How to decide which brand aligns with your lo...
2026-03-0218 min
The Rudely Honest PodcastBuilding a Streetwear Brand from the Ground Up with Dorien (Skyline)In this episode, we sit down with Dorien, CEO of Skyline, an upcoming Baltimore-based streetwear brand known for designs inspired by the Baltimore skyline. We talk about starting a clothing brand from the ground up — the vision, the mistakes, the marketing, and the mental side of entrepreneurship. We also dig into what Baltimore means to the brand, how design ideas come together, and what’s next for Skyline.Topics in this episode:origin story of SkylineBaltimore’s influence on the brandlessons learned starting a clothing branddesign process & signature skyline lookentrepreneurship struggles nobody posts aboutnext steps for SkylineConn...
2026-01-2656 min
Girl, Get Up: Life & Times of an Infinite Dreamer A Podcast for Women EntrepreneursEpisode 93: Lizzo's Brand Story: When Your Evolution Triggers Your AudienceSend a textIn this Sunday’s inaugural episode of Straight From The Red Carpet, I, your host, The Aquarian Chancellor, will discuss the celebrity brand story of Lizzo, the Grammy Award-winning singer, songwriter, rapper, flutist, actress, and body positivity advocate who has undergone one of the most scrutinized and discussed upgrades in recent entertainment history. I chose Lizzo as the first “official” featured celebrity on Straight From The Red Carpet because of her clear and intentional shift in visuals, voice, content messaging, and values, making her a masterclass in personal brand evolution. From her breakth...
2025-11-3026 min
The Brand BlueprintThe Brand Blueprint – Fashion-Tech Innovation | Personalized Style with Nazr El-Scari (Solecit)In this in-depth episode of The Brand Blueprint, host Dana Ammons sits down with Nazr El-Scari, the visionary founder and CEO of Solecit, a next-generation fashion-tech platform delivering personalized styling and outfit inspiration. Nazr’s entrepreneurial journey began in Kansas City, where as a teenager he scaled a sneaker-resale hustle—flipping limited-edition Jordans—to learn the irreplaceable power of customer trust and the limits of resale margins alone.While studying entrepreneurship at Lehigh University, Nazr realized that sustainable, scalable brands require more than passion—they demand product-market fit, sound unit economics, and a defensible value proposition. After graduati...
2025-08-111h 03
Outdoor Minimalist192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt MoreauWe can’t shop our way out of climate change. And we definitely can’t rely on capitalism to save the planet. But what happens when a brand tries to flip that script?In the outdoor industry, we’ve seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?To explore this topic from a brand’s perspective, in episode 192 of the Outdoor Minimalist podcast, we’re talking with Matt Moreau.
2025-08-0435 min
CAFC News BriefTop Brand LLC v. Cozy Comfort Company LLC decided July 17, 2025This case involves a dispute between Top Brand LLC ("Top Brand") and Cozy Comfort Company LLC ("Cozy Comfort"), competitors in the market for oversized hooded sweatshirts/wearable blankets. Cozy Comfort accused Top Brand of infringing its U.S. Design Patent No. D859,788 (the “D788 patent”) and two trademarks for “THE COMFY.” A jury initially found in favor of Cozy Comfort on both patent and trademark infringement, awarding significant damages. The Federal Circuit reversed the District Court's denial of Judgment as a Matter of Law (JMOL) for Top Brand on both the design patent and trademark infringement claims. Case summary: https...
2025-07-2113 min
The Rock Fight: Outdoor Industry & Adventure Sports CommentaryMarmot Lives! Unpacking The Plan To Revive A Zombie BrandToday Colin is joined by Marmot's Vice President & GM of Technical Apparel, Jon Graden.Marmot has been the poster child of what we've been calling the 'zombie brand' here on The Rock Fight. Not quite what it once was but not entirely irrelevant either, a zombie brand is a former 'it' brand that has fallen out of favor with retailers and doesn't have the juice it once did. Marmot is one of the OG outdoor brands that the outdoor industry was built upon but after a series of acquisitions and big swings that didn't pay...
2025-06-0639 min
Create More ValueRyan Barker and Ken Favaro on Activists and Brand ManagementCEO, Ryan Barker, and Chief Strategy Officer, Ken Favaro, of BERA Brand Management explore how brand management strategies intersect with activist investor pressures. They discuss how Bera’s AI-powered platform equips businesses with real-time, predictive brand data that connects brand equity directly to financial outcomes. Using examples like Heinz and Barbie, the conversation highlights how companies can defend and optimize brand investments—especially under activist scrutiny. The takeaway? Treat brand as an asset, measure it with financial rigor, and use data to drive ROI, relevance, and pricing power in a competitive landscape.
2025-04-3036 min
The Brand BlueprintThe Brand Blueprint X Canada "Tariff-Free" Special – Unlocking Flow States & Peak Performance with Dr. Murray HebergReady to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building. Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder, entrepreneur, or leader, this episode will give you the mental edge you've been searching for.▶️ Subscribe now for more real, unfiltered insights for brand builders:http...
2025-04-2855 min
The Marketing Phoenix PodcastHow to Successfully Refresh Your Brand and Drive GrowthIn this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results!Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer personas, and leveraging analytics to ensure continuous improvement. This episode provides a roadmap to effective rebranding.Episode Notes- Comprehensive Rebrand: Align your visual identity with company values and audience expectations.
2025-04-2106 min
The Brand BlueprintThe Brand Blueprint X Canada “Tariff-Free” Interview Series: Krista Kirth on Building Personal Brands Like a Pro AthleteJoin Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth. Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical importance of creating a brand bible, navigating sponsorships authentically, and lessons that founders can glean from athletic branding strategies. Don't miss this in-depth conversation packed with insights on elevating...
2025-04-1859 min
The Marketing Phoenix PodcastBoosting B2B Sales with Brand IntegrationAre you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands.Effective brand integration can dramatically enhance customer loyalty, brand recognition, and profitability. Melissa walks you through redefining core values and developing unified messaging to integrating operations and refining product marketing.Listen in to learn:How to redefine and align your brand’s core values po...
2025-04-1404 min
The Marketing Phoenix PodcastHow to Create Brand Awareness in 2025Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media.Discover how to position yourself as a thought leader, maintain consistency across channels, and measure your efforts effectively with KPIs. This episode will empower you with the knowledge to foster trust, authority, and lasting relationships within your industry.
2025-04-0704 min
The Marketing Phoenix PodcastHow Brand Awareness Drives B2B GrowthBrand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B.If you work in legal tech, run a law firm, or are in a B2B demand generation company, this episode is for you. It will help you see brand awareness as a key business asset that brings real results.What You...
2025-03-3104 minThe Rock Fight: Outdoor Industry & Adventure Sports CommentaryThe Brand Critics: Reviewing Outdoor Videos From On, Puma & Outdoor ResearchToday Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research.First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to deploy these types of brand assets and what we should expect from the finished product. (02:26)Then they take a detailed look at the following videos:On: Dream Together, with Zendaya (22:43)Outdoor Research: Rooted (35:51)Puma: Go Wild (44:15)A...
2025-03-2855 min
The Brand BlueprintThe Brand Blueprint - Building Joy: Insights from Joy Ogunneye on Authentic Brand DevelopmentIn this episode of The Brand Blueprint Podcast, Cataanda James interviews Joy Ogunneye, a leading brand strategist who has worked with major beauty companies like L'Oreal and Aveeno. Joy shares her journey from the corporate world into brand innovation and talks about what it takes to create a brand that connects with audiences and stays true to your values.Joy discusses the importance of understanding your “why,” and how this clarity leads to authenticity in both personal and business branding. She highlights how focusing on consumer needs and fostering real connections is key to building a brand that...
2025-03-1852 min
The Brand BlueprintThe Brand Blueprint - Revolutionizing Personal Branding for Founders with Natalie WeaklyJoin us on The Brand Blueprint as host Dana Ammonsdelves into the transformative power of personal branding with Natalie Weakly, founder of Signature Style. This enlightening episode reveals how founders canshape their personal brands to reflect authenticity and professionalism, significantly impacting their business ventures.Natalie, a renowned expert in style and branding, shares herinsights on the importance of personal presentation and its influence on business perceptions. She discusses the critical distinction between merely dressing the part and embodying a brand that resonates with authenticity andaligns with business objectives.Key Discussions Include: Understanding Personal vs...
2025-02-2438 min
The Brand BlueprintThe Brand Blueprint - Capsule 5: Demystifying Marketing ROI and Strategic Brand GrowthWelcome to a new installment of The Brand Blueprint—Capsule 5, where we delve deep into the nuances of marketing ROI and strategic brand development. Join your host, Dana Ammons, as he revisits his early inspirations from the iconic TV commercials of the 70s and 80s that sparked his passion for marketing.This episode is dedicated to unraveling the complexities ofReturn on Investment (ROI) in marketing. Dana breaks down the essentials of how ROI works and its pivotal role in crafting effective marketing strategies. Learn about the importance of understanding your target audience, setting crystal-clear objectives, accurately measuring Ke...
2025-02-1408 min
The Brand BlueprintThe Brand Blueprint - Unveiling Brand Mastery | Brand Management Insights with Prakash NagpalJoin host Dana Ammons on the Brand Blueprint Podcast as he
welcomes Prakash Nagpal, a renowned leader in technology and marketing, to discuss the intricacies of brand management in the digital age. Prakash shares his extensive experience in B2B and B2C markets, delving into topics such as digital transformation, rapid brand adoption, and effective marketing strategies.
The episode highlights the importance of understanding your target audience, utilizing technology, and telling compelling stories to build iconic brands. Prakash also touches on the impact of AI and offers key KPIs for measuring marketing success. Tune in to...
2025-01-311h 07
The Brand BlueprintThe Brand Blueprint - From Concept to Consumer: Developing Cannabis Beverages with Phil IrvineIn this episode of The Brand Blueprint, Dana Ammons sits down with Phil Irvine to explore the development, marketing, and distribution of cannabis-infused beverages, MXXN and Bare. Phil, a key figure in these innovative brands, dives into the unique challenges of the industry, including how to balance growth and profitability while navigating a highly regulated market. The discussion also touches on strategic approaches to e-commerce, with insights on using platforms like Shopify and Klaviyo, and how the Farm Bill has opened new opportunities for retail and direct-to-consumer sales.
Phil shares his expertise on maintaining product flexibility, educating...
2025-01-141h 18
The Brand BlueprintThe Brand Blueprint - Crafting Success | Brand Development and Product InnovationIn this episode of the Brand Blueprint Podcast, host Dana
Ammons welcomes listeners to Capsule 4. Dana outlines the focus on brand development and product strategy, sharing an inspiring narrative about the success of Native Deodorant as an example of innovation from humble beginnings.
The episode previews interviews with experts like Phil Irvine, Prakash Nagpal, and Trish Lindo, and continues the 'Build a Brand' segment with the product 'Preserve the Curl.' Subscribe to stay updated on practical tips and insights for turning your brand vision into reality.
00:00 Welcome to Capsule Four: A New Y...
2025-01-0607 min
The Brand BlueprintThe Brand Blueprint - Build a Brand: Capsule 3, ’Preserve the Curl’ | Crafting Brand Identity and PositioningJoin Dana Ammons and the Brand Blueprint team—Heloise
Lanoix, Cataanda James, and Christian Ampuero—as they delve into the critical aspects of building a successful brand. This episode focuses on the development
of brand identity and positioning, exemplified through their hypothetical hair care product, "Preserve the Curl." Explore the creation of consumer personas, competitive analysis, and the core elements of brand identity,
including tone of voice, personality, and values.
Gain insights from thought leaders like Ylorie Taylor and
Jorge Perez, and receive practical design tips from Heloise Lanoix. Watch as the team brings these strategies to life...
2024-12-1830 min
The Brand BlueprintThe Brand Blueprint - Mastering Visual Brand Identity | Tips & Tricks for EntrepreneursJoin Heloise Lanoix in this special episode of the Brand Blueprint as she dives into the crucial elements of visual brand identity. Learn about brand identity, its importance, and how to develop visual elements like logos, colors, and typography.
Discover useful tips for maintaining a cohesive brand story and explore options for creating visual identity—whether DIY, hiring freelancers, or working with agencies. Perfect for entrepreneurs and startups looking to elevate their brand design.
00:00 Introduction to Brand Building
00:24 Welcome to The Brand Blueprint
01:01 Understanding Brand Id...
2024-12-1812 min
Luxury Meets...Talk Show Host Ricki Lake and Lex Corwin Launch a New Brand! Share Tips on Building an Authentic Brand and A Loyal FollowingHost Jed Wexler talks to Ricki Lake, talk-show host, acclaimed actor (“Hairspray”), and documentary filmmaker (“The Business of Being Born”) — and Lex Corwin, CEO of Stone Road, about their new cannabis collaboration, women’s health, and so much more.Hear from our guests: Ricki Lake Lex Corwin, CEO & Founder, Stone RoadWe discuss: The launch of their new Cannabis brand together Ricki’s 2008 documentary, “The Business of Being Born”The path from talk show host to women's health pioneer & consumer advocateLex Corwin’s Stone Road, “the industry’s sexiest Cannabis brand” Authenticity — the key to build...
2024-11-2239 min
The Brand BlueprintThe Brand Blueprint - Unveiling Beauty Brand Secrets | Ylorie TaylorIn this episode of the Brand Blueprint Podcast, host Dana Ammons and co-host Cataanda James interview Ylorie Taylor, a dynamic brand strategist and chief connections officer with extensive experience in the beauty and personal care industry.
They discuss the distinctions between running a business and having a vision, the importance of visual design driven by vision, and the challenges of taking leaps in entrepreneurship. Ylorie shares her experiences working with top beauty brands, the significance of consumer-centric strategies, and how to effectively communicate with target audiences. Additionally, she provides insights into fractional leadership, the role of strategic...
2024-11-191h 20
The Brand BlueprintThe Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand IdentitiesJoin Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt.
Tune in to understand the nine pillars of successful branding that can take your brand to the next level.
00:00 Introduction: The Power of Brand
Identity
00:34 Welcome to the Brand Blueprint
Case Study
01:04 Apple Inc.: A Case Study in
Brand Identity
01:34 The...
2024-11-1909 minThe Rock Fight: Outdoor Industry & Adventure Sports CommentaryBrand Updates & Other Insights with the Outdoor Industry's ConsigliereToday on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately.Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mountain Hardwear, and Columbia's new creative push examples their conversation explores the importance of maintaining a connection to a brand's roots and the risks associated with prioritizing short-term financial gains over long-term brand health. They also look at why a brand...
2024-11-0846 min
The Brand BlueprintThe Brand Blueprint - From Vision to Reality | Jorge Perez on Brand BuildingIn this episode of The Brand Blueprint Podcast, host Dana
Ammons and co-host Heloise Lanoix interview the multi-talented Jorge Perez, a design manager and entrepreneur with a diverse background.
Broadcasting from Spain, they dive into Jorge's journey of merging creativity with business, the complexities of international brand building, and his tips for fostering innovation. They also discuss Jorge's unique perspective on balancing technical, business, and creative aspects in both education and professional settings.
Tune in to gain insights on creating brands and managing complex projects in a global context.
00:00 Introduction to t...
2024-11-0737 min
Pet Sitter ConfessionalBeyond Colors and Fonts: Building a Brand that Connects with Cagney CollinsAre you creating a brand that truly connects with your ideal clients? Cagney Collins, of Pet Marketing Unleashed, explores what it takes to build a brand that goes beyond colors and fonts. Cagney shares how consistency, quality visuals, and a clear brand voice work together to attract the right audience. She discusses why understanding your clients' lifestyle and preferences is essential in crafting a brand vibe that resonates. Plus, Cagney offers tips on balancing personal preferences with the needs of your target market for a cohesive, memorable brand experience. Main topics: Branding consistency for connection
2024-11-061h 07
The Brand BlueprintThe Brand Blueprint - Unlocking Brand Success | Market Research & Brand Positioning TipsJoin Christian Ampuero in this episode of The Brand Blueprint and The Brand Data Lab as he discusses crucial insights on market research, brand identity, and positioning.
Learn how to categorize survey questions for better analysis, understand the significance of qualitative and quantitative research, and explore essential brand indicators like awareness, attributes, reputation, and loyalty.
Stay tuned for practical tips and strategies to ensure your brand's growth and success.
00:00 Introduction to the Brand Blueprint
00:40 Recap of Market Research
01:20 Categorizing Survey Questions
03:35 Importance of Qualitative...
2024-11-0116 minThe Rock Fight: Outdoor Industry & Adventure Sports CommentaryA New Outdoor Brand For The "New Woman In The Outdoors"Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.That...
2024-11-0148 min
Powerful Women Rising - A Business Podcast for Female EntrepreneursBeyond Canva: Unlocking Your Brand's Full Potential w/Kim RussoSend a textWhether you're a Canva-lover or just Canva-curious, this episode is an absolute must-listen!In this interview, Kim Russo, Founder of On Brand Designs, breaks down Canva's strengths and limitations. Although we both agree it's an AWESOME tool for SO many things, Kim explains why Canva might not always be the best choice for your brand. While Canva offers great design possibilities at a lower cost, Kim explains how creating your brand in Canva can actually lead to costly problems down the road, like trademark issues and rebranding nightmares. She also exp...
2024-10-2832 minThe Rock Fight: Outdoor Industry & Adventure Sports CommentaryMarmot: From Outdoor Pioneer to Zombie Brand? Plus: Dick's Closes Public Lands & Hoka Keeps GrowingToday on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings report from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity.Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting it with mistakes that were made by their various owners (here's that Super Bowl ad they talk about).The pair also discuss the recent earnings report that show Hoka's growth continuing to the point where they are now...
2024-10-2843 min
The Brand BlueprintThe Brand Blueprint - Unlocking Brand Identity | Insights from Founders and ExpertsJoin host Dana Ammons in this exciting episode of The Brand Blueprint as he dives into Capsule 3, focusing on Brand Identity and Positioning. Reflecting on Capsule 2's deep exploration of market research with founders like Daniel Victor, Dwan White, and Jacob Guss, Dana emphasizes the importance of creating a unique brand identity.
The episode features a comprehensive breakdown by Heloise Lanoix on successful and failed brand positioning, highlighting Apple and Blockbuster. Additionally, look forward to game-changing interviews with Mapate Diop, Ylorie Taylor, and Jorge Perez.
Get ready for valuable insights and strategies to make your...
2024-10-2103 min
The Brand Blueprint”The Brand Blueprint - Build a Brand: Market Research Secrets for Successful BrandingIn this episode of The Brand Blueprint, host Dana Ammons and beauty expert Cataanda James, along with Heloise Lanoix and Christian Ampuero, two of their Executive Producers, discuss market research for brand building in the haircare industry.
Featuring a panel with Zandra of Brewed Hair Care, they explore practical strategies and insights for conducting market research, understanding target audiences, and developing effective marketing tactics. The team emphasizes the importance of identifying market demands, building trust, assessing risks, and creating consumer-centric products as they continue to develop their new hair care product as part of their groundbreaking, Build...
2024-10-1445 min
The SaltyMF GOATSugar Shane's - The Award Winning Decadent Cookies and Sweet Treats BrandThe SaltyMF GOAT Podcast features a tasty conversation between Shane Quillin, the Founder & CEO of Sugar Shane's, and Brad Banyas from SaltyMF Enterprises. Explore the journey of Sugar Shane's, an acclaimed dessert brand captivating the nation with its delectable treats. Shane shares the inception story of Sugar Shane's, emphasizing his dedication to fostering a community through exceptional branding, packaging, and delightful cookie experiences. The podcast team at McBastards Studio had the pleasure of sampling and indulging in Sugar Shane's renowned chocolate chip cookies, banana bread, and pumpkin cheesecake...
2024-10-0942 min
A Ball & A DreamName Brand or Off BrandIn this episode of A Ball & A Dream podcast, the recurring theme was what kind of schedule you should make. Should your schedule Name Brand or Off Brand? Coaches are making schedules for their programs that may not be best for their team this year. Sometimes the best thing they can do is create an Off Brand schedule instead of a Name Brand schedule.
Don't miss out on this exciting and thought-provoking episode. Witness the excitement, passion, and controversy in this episode. Please tune in to T1R1 Pride Network and join us as...
2024-10-022h 15
The Brand BlueprintThe Brand Blueprint - Brand Data Lab | Effective Market Research on a BudgetIn this episode of Brand Data Lab, join host Christian
Ampuero as he delves into essential market research tools that don't break the bank.
Learn about conducting effective interviews and focus groups, creating impactful surveys with tools like Google Forms and SurveyMonkey, and harnessing the power of web searching and AI for gathering valuable consumer insights.
Get practical tips for maximizing your market research efforts to elevate your brand.
00:00 Introduction to the Brand Blueprint
00:20 Welcome to the Brand Datalab
00:38 Market Research and Insights
01:07 Interviews and F...
2024-09-2709 min
The Brand BlueprintThe Brand Blueprint - Architecting Beauty | Dwan White on Developing Iconic BrandsThe Brand Blueprint - Architecting Beauty | Dwan White on
Developing Iconic Brands
Join host Dana Ammons on The Brand Blueprint for an
insightful episode featuring the accomplished Dwan White. Explore her extensive journey in the beauty industry, having spearheaded the creation of over 200 products sold worldwide, and her launch of Multicultural Beauty Insider (MCBI).
Gain valuable insights into market research, consumer needs, and retail placement. Celebrate the unsung heroes of beauty with details about MCBI’s third annual awards, and learn about the impactful partnership with Clark Atlanta University's School of Business for the...
2024-09-111h 29
The Brand BlueprintThe Brand Blueprint - Case Studies in Market Research | Warby Parker and New CokeIn this episode of The Brand Blueprint, hosted by Heloise Lanoix, we dive into the crucial role of market research and consumer insights in brand success. Featuring a detailed case study of Warby Parker's innovative business
model and a cautionary tale of New Coke's market misfire, this episode highlights the importance of understanding consumer needs and preferences.
Learn how Warby Parker leveraged market research to transform the eyewear industry, and what went wrong with Coca Cola's New Coke launch. Subscribe for more insights and strategies to elevate your brand.
00:00 Introduction to Brand Building
2024-09-0706 min
The Brand BlueprintThe Brand Blueprint - Vision and Business | Unveiling Brewed Haircare with ZandraJoin Dana Ammons and Cataanda James on 'The Brand Blueprint' as they dive into the inspiring journey of Zandra, founder of Brewed Haircare.
Learn how Zandra transformed personal challenges into brand success, driven bya holistic approach to self-care and natural ingredients like green tea.
Discover her motivations, trials, and the integral role of community and faith in her entrepreneurial path. This episode covers practical insights on market research, embracing AI, and the critical role of customer education in brand loyalty and differentiation in the competitive haircare market.
Stay tuned for a fun rapid-fire...
2024-08-3043 min
The Brand BlueprintThe Brand Blueprint - Unlocking Market Research for Brand Success | Deep Dive into DataJoin Dana Ammons in the second capsule of The Brand
Blueprint as we dive into the critical aspect of market research and analysis.
Learn how understanding your market environment aligns with your brand's strategic goals, by identifying key trends, customer behaviors, and competitive dynamics.
This episode includes a Brand Blueprint Case Study, a panel discussion with industry experts, and a spotlight interview with visionary founders. Discover affordable methods for gathering meaningful insights to shape your brand’s vision and identity.
Subscribe to stay updated and access exclusive content.
00:00 Introduction to...
2024-08-2703 min
The Brand BlueprintThe Brand Blueprint - Creating Vision for a Standout Brand | Build a Brand Panel in HaircareIn the inaugural episode of the 'Build a Brand' panel segment, hosted by Dana Ammons and Cataanda James, the journey of creating a standout brand from scratch begins. Focused on haircare, experts and guests brainstorm on vision boarding and identifying consumer pain points, particularly in the area of length retention and hair health.
Featuring deep dives with special guest, beauty industry leader Aisha Crump, the discussion spans essential topics from product development, ingredient choices, and the importance of maintaining flexibility and clear communication within the team.
As the series progresses, the emphasis is on moving...
2024-08-1654 min
The Brand BlueprintThe Brand Blueprint - Brand Data Lab | Tools, Trends, and Insights for Brand BuildersUnlocking Brand Success: Navigating Data and Insights
In this premiere episode of The Brand Blueprint, hosts Dana Ammons and Christian Ampuero delve into the critical role of data and insights in building a successful brand. They discuss the importance of leveraging reliable sources for up-to-date information, understanding marketing and finance concepts, and effectively analyzing data.
The episode also provides tips on using academic sources, trusted databases, and considering processed data from private firms. Tune in to gain valuable advice on accessing and utilizing key data to elevate your brand.
2024-08-1310 min
The Brand BlueprintThe Brand Blueprint - Founder’s Vision | An Interview with Daniel VictorNavigating Entrepreneurship: From Engineering to HydraLamp with Daniel Victor
sypshydration.com
hidsips.com
In this episode of the Brand Blueprint Podcast, host Dana Ammons interviews Daniel Victor, founder and CEO of Hid Sips. Daniel shares his journey from an engineering background in Arizona, through several entrepreneurial ventures in Austin, Texas, culminating in the innovative creation of HydraLamp under the Hid Sips brand.
The discussion highlights Daniel's career pivot from corporate roles at General Motors to founding two successful ventures, including Lady Bird Lake Rentals, and finally launching Hid...
2024-08-091h 12
The Brand BlueprintThe Brand Blueprint - From Vision to Reality | Aisha Crump on Building BrandsTransforming Ideas into Success: Aisha Crump on Beauty Brand Growth
In this episode of the Brand Blueprint podcast, host Dana Ammons interviews Aisha Crump, a serial entrepreneur and beauty industry expert.
Aisha shares her journey from chemical engineering to founding successful beauty brands Honey Baby and Botanika Beauty. She discusses the importance of vision, practical business planning, and the challenges faced by minority-owned beauty brands. The conversation also explores retail expectations, pivots in business strategy, and the debate around selling out versus maintaining brand ownership.
The episode includes personal insights, practical advice, and...
2024-08-0255 min
The Brand BlueprintThe Brand Blueprint - Defining Your Vision | Capsule OverviewIn this kickoff episode of The Brand Blueprint, host Dana Ammons introduces the foundational concepts essential for brand building, such as defining your vision and aligning it with your brand's identity.
The episode includes a case study of successful brands, a panel discussion with industry experts, and a spotlight interview with visionary founders.
Resources and tools to support your brand-building journey are also provided, along with special interviews with Aisha Crump of Botanica and Honey Baby, and Zandra of Brewed Hair Care.
00:00 Introduction to the Brand Blueprint
00:20 Welcome and H...
2024-07-2902 min
The Brand BlueprintThe Brand Blueprint - Welcome to The Brand Blueprint Podcast!Welcome to The Brand Blueprint Podcast! 🎙️✨
Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.
From market research and brand strategy to product development and sales, we cover it all to help you build and grow your own successful brand. Tune in for insightful conversations, memorable anecdotes, and practical tips that can transform your business.
Welcome to The Brand...
2024-07-1501 min
The Brand BlueprintThe Brand Blueprint Podcast Intro TrailerWelcome to The Brand Blueprint Podcast! 🎙️✨
Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.
From market research and brand strategy to product development and sales, we cover it all to help you build and grow your own successful brand. Tune in for insightful conversations, memorable anecdotes, and practical tips that can transform your business.
Don’t miss out on...
2024-07-1201 min
Solving for B°Crafting a Compelling Brand VoiceYour brand voice is more than just the words you use, it's how your brand communicates and resonates with your audience. In this podcast, Chris, Cynthia and Jonathan Fisher delve into what a brand voice is and break down the creation process. Explore how your brand's positioning influences your brand voice, how your brand voice impacts customer loyalty and what you need to do to keep your brand's voice consistent.
2024-07-0335 min
Marketing MovesInfluencer Brand Trips: How Gen Z is Reshaping Brand EngagementLearn about the evolution of influencer brand trips from YouTube to TikTok. In this episode of Mini Movies, we tackle the costs, logistics, and smart cost-cutting hacks of influencer brand trips, while addressing criticisms of extravagance and brand disconnect. Learn how diverse and micro-influencers are changing the game, featuring stories like Jenna Palek’s influencer and Waterboy’s customer-inclusive trips. You won’t want to miss this exciting look into the world of influencer brand trips, press play to listen now.
2024-06-1913 minCreate More ValueRyan Barker on how brand investments create valueRyan Barker explains how critical brand love is in driving total shareholder return. He is the CEO and founder of BERA Brand Management and has been revolutionizing the measurement of true brand differentiation using predictive AI technology. He talks about the shortcomings of media mix models, the use of brand metrics as an executive KPI, and the ways in which companies can improve how they manage by using brand love to develop plans, allocate resources, and drive more short- and long-term profitable growth. Our host, Greg Milano, also describes Fortuna Advisors' research showing how BERA brand metrics relate well to...
2024-06-0424 minSolving for B°"The Risks and Rewards of Being a Leader Brand"
Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic risks of being a leader brand, the rewards that come from it, how leader brands maintain their position over time, and some of the pitfalls of being a leader brand.
2024-05-0333 min
Experience MilwaukeeMilwaukee's new brand launches today!In this episode, Steve and Adam are joined by Claire and Kathryn from VISIT Milwaukee. They both played an instrumental role in the launch of the brand new Milwaukee brand happening today.
Jump into this episode for…
How did the new Milwaukee brand come to be and who was involved?
What’s the reason for the new Milwaukee brand?
How can the community get in on the fun and use the new Milwaukee brand to promote and pitch the city?
All this and more in this episode.
Oh, and you can see what the...
2024-04-1613 min
Mastering Your Human Design2. Mastering Your Human Design – Why We Started This BrandMastering Your Human Design is here to support you in your Human Design experiment, whether you've been living your design or just getting started.
This episode shares the origin story for this podcast and brand, Mastering Your Human Design, as we pivot from our old podcast and brand, to be authentic.
If you're curious about our prior episodes, you can access them on our old website while we rebuild our new site. Eventually, we'll republish some of the old episodes here.
This episode shouts out some powerful partners in our fractal:
D...
2024-04-1449 min
Successful Nonprofits PodcastHow to Make Your Brand and Logo Not Suck with Thom Mozloom and Jason AbsherIt doesn't take much to build an effective brand. Yet many nonprofits struggle and end up investing a lot of time, energy, and money for little return. Today's guests, Thom and Jason, specialize in helping nonprofits fortify their brand. Together, we delve into practical steps you can take to make sure your brand resonates with your audience and that your logo is an effective reminder of your new, awesome brand. This episode answers the following questions: What is the purpose of a logo? What are examples of great logos? How can I make my logo great...
2024-03-1939 min
The Business Storytelling Podcast654: How to build a brand identity - a chat with Rob MeyersonRob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
The 6th edition! Congrats. What's new?
What is a brand identify?
How to start building it?
Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
2024-03-1224 min
This Is SupercriticalWhy the Cannabis industry needs professional brand marketing with Laura Johnston“But my brother-in-law studied design in college” is a familiar refrain marketers hear when money gets tight, but cutting your marketing budget in cannabis could kill your company. Host Sparky Rose sits down with award-winning creative brand marketer Laura Johnston to talk about the importance of expertise when building and supporting brands in cannabis. What is a brand? How much should you invest? Why do you need professional help? If you want to extract the essence of what really matters in the cannabis industry, don’t miss an episode of This is Supercritical. Set up a co...
2024-02-2930 minThe Rock Fight: Outdoor Industry & Adventure Sports CommentaryThe Position Every Outdoor Company Needs To Guide Their Brand and ProductsToday on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about how Fischer Skis and every other brand out there needs to have a Brand [CENSORED]... we want to write the word but we also don't want this episode flagged by the podcast gods. Don't worry though, you'll hear the word over and over again while listening to this episode.After working at outdoor brands for more than 20 years, Colin learned that brands are often the worst judge for how consumers will view some of their decisions. In this episode...
2024-02-1211 min
Life in ProgressSolomon’s Light Bed Rest & Leaking Embryos!?This week we sit down to share all about the big day - IMPLANTATION! We also update listeners on BABY|MAMA as our launch date fast approaches and talk about some of the plans we have in store for the brand!
New episodes every Monday.
Have a question? Send it in to: lifeinprogressshow@gmail.com (mailto:lifeinprogressshow@gmail.com)
Check out our skincare line for mothers and babies! www.babymamabrand.com (http://www.babymamabrand.com)
For all things Solomon...
2024-01-082h 35The Rock Fight: Outdoor Industry & Adventure Sports CommentaryWhat's The Deal With Bode Miller's New Ski Brand?Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Adam Jaber from the Out Of Collective makes his return to THE ROCK FIGHT to help Colin dig into Bode Miller's new brand, Peak Skis.Peak Skis have been making a lot of waves in the outdoor and ski industries. Billed as "the next evolution in ski design" Peak is the new brand from Olympic skier Bode Miller that anyone can invest in due to their crowd sourcing initiatives. But they also are constantly running deep discounts on existing inventory and come with a...
2023-12-0728 minLife in ProgressGender Reveal!Hey girl, we know, the episode is over 4hrs long. We’re just as shocked as you are. We’re sorry/you’re welcome.
This week we talk about a LOT, obviously. With Thanksgiving behind us and Solomon being back from Japanese, we start off with how we both had individually enlightening and transformative weeks. We take you through our adventurous night seeing Mariah Carey with Tia’s kids, update you on our progress with our brand BABY|MAMA and when we plan to launch, and most importantly: SHARE OUR FINAL EMBRYO COUNT AND GENDER REVEAL!
We’ve got some audio blip...
2023-12-044h 07Solving for B°The Employee Impact on a BrandMore and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major impact on the success of that brand's perception in the minds of its customers.
In this episode of the podcast, Chris, Bo, Cynthia and Charity discuss the ways brands rely on employees to deliver their brand vision.
2023-10-3042 minLife in ProgressReligion, Lawyers and Doctors, Oh My!This week we talk about religion, getting lawyers involved, our new skincare brand and more as we officially start our IVF cycle!
New episodes every Monday.
Have a question? Send it in to: lifeinprogressshow@gmail.com
Check out our skincare line for mothers and babies! www.babymamabrand.com
For all things Solomon Ray, follow him on all socials at: @solomonraymusic
For all things Tia, follow her on Instagram at: @xox.tia
2023-10-302h 10The Rock Fight: Outdoor Industry & Adventure Sports CommentaryThe Rab Rebuttal: An Outdoor Brand Fires Back At The Rock Fight!Welcome back to THE ROCK FIGHT! An outdoor podcast that aims for your head and folks, today is the rock fight of the year.Back in March Colin & Justin responded to UK outdoor brand Rab's launch of Cinder, their self described 'adventure cycling' line with an episode of the show that discussed the challenges of branching into a new category and the inherent marketing BS that comes with promoting something new. Rab was the example that sparked the conversation but this is something that happens all of the time in the outdoor industry. You can...
2023-10-0542 min![One\'s Divine Destiny [ 1.D.D ]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/21555911/21555911-1694635866023-490715e7de6da.jpg)
One's Divine Destiny [ 1.D.D ]Rebirth..The Story Behind The BrandIn this episode introducing the voice behind the brand and podcast, Brandon. Providing the listener with a deep dive into how this brand was created and the backstory behind how I overcame depression and embracing my authenticity. Speaking from a vulnerable but true perspective about how it is I came up with this brand and the adversity that birthed it. Therefore, why this episode is called "Rebirth" because it's a trust testament and story about how I actually grew into the person I am today. After years of dealing with anxiety, life pressures, people pleasing, and just uncertain about...
2023-10-0313 min
The Marketing Phoenix PodcastHow Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive SalesIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.The episode covers the following topics:What is brand awareness and why is it important?What types of activities generate brand awareness?Who is responsible for brand awareness activities and results?What is demand generation and how does it differ from lead generation?What types of activities fall under demand generation...
2023-10-0238 min
The SaltyMF GOATGarrett Gangarossa - CEO of X-Factor Consulting LLC Sports Talent Brand MarketingThe SaltyMF GOAT Podcast with Garrett Gangarossa Founder & CEO of X-Factor Consulting, LLC. Brad Banyas of SaltyMF Enterprises sits down with Garrett Gangarossa Founder/CEO of X-Factor Consulting, LLC. a Sports Talent Brand Marketing Company.Watch the Live Podcast on YouTube!Watch NowAbout X-Factor Consulting, LLC:Our company was established with a clear vision in mind; to establish a network of professionals who have control over the direction of their brand and sphere of influence! Today, we have...
2023-09-1432 min
The Hairdresser Strong ShowHow to Build a Brand | Adam Muncy | Co-Owner + CEO | Samson's HaircareTune in to hear Adam Muncy, Co-Owner + CEO of Samson's Haircare, deliver tons of valuable information about building a brand! Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!KEY TAKEAWAYS:-- Is your brand you, or do you want to have a separate brand from your own identity? This can also look like separating the Brand from you and your partner(s)-- BUILDING A BRAND? Start with a mood board. Figure out what matters to you in te...
2023-07-3122 min
Power Moms Network All Shows FeedPodcasting Your Brand - The Best Trailer for YOUR Show (Podcasting 101)Send us a textFiguring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over th...
2023-07-1120 min
The Hairdresser Strong ShowBuilding a Brand & Production Biz via My Hair Community & Relationships | Ivis Hernandez | Hair Artist + Owner | Tha Viibe & Viibe DifferentTune in to hear Ivis Hernandez tell us how he built his clothing line and events production business via his community & relationships!Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!KEY TAKEAWAYSRelationships and Community are some of the most important aspects of being a successful entrepreneur.Artists and Creators need to get their work out in front of the public and what better way than asking your community to help you? The network effect of this is so much...
2023-07-0340 min
Power Moms Network All Shows FeedPodcasting Your Brand - A Podcast is Content You Own (Podcasting 101)Send us a textEvery time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!Host, Lead Editor, and Executive Producer: P...
2023-06-2726 min
The Brief Bros.89. A closer look at brand tone.Henry Gomez and I tackle another “nuts and bolts” creative brief topic: brand tone of voice. I have often said in my workshops that if any part of a brief can be cut and pasted from another brief, the “tone of voice” may be a candidate. The brand tone should be the same from one campaign to the next. But after this discussion with Henry, I’ve changed my mind. Why? It’s too important, and the act of cutting and pasting creates the possibility of taking the brand tone for granted. Henry and I explore a Crispin Porter Bogusky brief for Bu...
2023-01-1936 minSolving for B°What is a Brand Strategy?Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to build one, and what are the building blocks that make a brand strategy work? Chris, Bo, Cynthia and Charity define what a brand strategy is, why it's important for your brand and overall business, and touch on a few key points about how to build a strong one.
2022-11-0839 min
Storytelligent | Brand Storytelling with Bryce McNabbBrand Storytelling Is About Empathy | The Methodology & Values of Brand StorytellingWhat exactly does brand storytelling include? What’s the purpose?
In this episode, I’m going to connect the dots from prior episodes and explain how brand storytelling is a methodology. It’s not merely cinematic marketing or telling stories all the time. It’s a marketing approach that covers the continuum from brand strategy (defining your story) to content marketing (telling that story). By using your customer’s story as an empathy tool, you can design a truly customer-centric brand built on loyalty and trust. Isn’t that what we all want?
CONNECT WITH BRYCE AT MCNA...
2022-06-2731 minStorytelligent | Brand Storytelling with Bryce McNabbLevel 1 Brand | Where Do You Start with Brand Storytelling?What story should you be telling when you start your business? Should you “start with why”...or does that spell financial disaster?
Today I’m discussing where to start with brand storytelling when you have a new business. These stories will build your foundation, attract customers, and secure steady business growth. I’ll be reviewing the 5 Levels of Brand Development I discussed last fall and dive deep into how to build your Level 1 Brand.
CONNECT WITH BRYCE AT MCNABB STORYTELLING
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2022-05-1627 minStorytelligent | Brand Storytelling with Bryce McNabbBrand Storytelling and Sales Funnels | STOP Throwing Hail Mary'sWhat should you do with your brand film after you make it?
Most people say “post it on our website”....but is that a smart strategy? How many people will type in your website address, show up and watch it? It's often not as many as you hope.
Is there a better way to get more mileage out of your brand film?
Quick answer: YES. Instead of passively posting it on your website and hoping it will be a “marketing magic bullet,” let me offer a new strategy: put it in a funnel.
In thi...
2022-05-0225 min
Pet Sitter Confessional5 Ways to Strengthen Your BrandDo you have a strong brand for your pet business? Why should we be concerned about it? Our brand is being built as we operate our business so the process of strengthening our brand is purposefully steering it to better position our business in the market. We share 5 ways to start building a stronger brand today. Plus, Natasha O'Banion with Automated CEO answers, "Should I take business and marketing classes?" Main topics: What is a strong brand? Why you need to strengthen your brand 5 ways to build a stronger brand Ask a biz coach - automated...
2022-04-2524 minStorytelligent | Brand Storytelling with Bryce McNabbWhat's the Purpose of your Brand Story? | 3 Ways to Use Your Brand StorySo, you've painstakingly sat down with your over several meetings and crafted your brand story. You feel great. You’ve accomplished something. Or have you?
What should you do with your brand story?
Was all that work and exertion for the sole purpose of writing out a statement (that’s not even a story) to put on your “About Us” page or include on a handout for new employees?
I don’t think so.
Today I’m discussing what to do with your brand story, how it improves and streamlines your marketing, and...
2022-02-2123 min
Boss Status ft. Doug Miller & Patrick "Meaty Thighs" MabeBoss Status - Episode 5 - What It Takes To Start Up A Supplement Brand ft. David DodrillIn a brand new podcast series called "Boss Status," Doug Miller sits down with Patrick Mabe and regular guests to talk about the business of health, and the health of business.In episode 5, Doug Miller talks with special guest, David Dodrill, traveling sales rep for Arms Race Nutrition alongside Patrick Mabe, National Sales Director for Core Nutritionals and 'Merica Labz, and Carl Frady, General Manager of The Nutrition Corners, about building a brand. Specifically, building a supplement brand and digging into the weeds of money, cost, and what it takes to build a brand.
2021-12-1558 min
Storytelligent | Brand Storytelling with Bryce McNabbWhen to Tell Your Brand Story | The 5 Levels of Brand StorytellingWhen should you tell your brand story? Is there a certain point in the business cycle or an revenue goal that signals the right time?
The answer isn't so simple.
And the question isn’t really “when” should you tell your brand story, but rather “should” you.
In this episode, I help you answer this question: Is brand storytelling worth your investment...or just money down the drain? I unpack the Five Level of Brand Development that every company goes through and show you which story you need to tell at every stage. You will lear...
2021-09-2027 min
Storytelligent | Brand Storytelling with Bryce McNabbNarrative Positioning | Identifying Your Brand Story, Mission & Vision StatementsDo you want to use storytelling to build your brand...but aren’t sure where to start?
Are you tired of having a mission statement no one remembers...and actually isn’t authentic to your brand?
Are you looking for a way to communicate your value proposition in a way that will stick with your audience?
If any of these questions have been rumbling around in your brain, then you are in the right place. And I have an answer for you: use narrative positioning. In this episode, I explain why narrative positioning is the sup...
2021-09-0920 min
Storytelligent | Brand Storytelling with Bryce McNabbWhat is Brand Storytelling? | A Messaging Strategy to Build Brand ValueIt sounds like a gimmick: brand storytelling. But what does it actually mean? And is it something you should be doing?
Want to know a secret? You’re already doing it.
In this episode, I unpack the mechanics behind brand storytelling, dig into the risk we take when we don’t develop a brand strategy, and take a deep look at how stories are the fundamental building blocks of human communication and meaning creation.
SOURCES AND REFERENCES
Building a StoryBrand by Donald Miller
The Seven Basic Plots: Why We Tell Stories By Christopher...
2021-09-0924 min
Breakthrough to Excellence® PodcastEpisode 57: How To Amplify Your Brand Through Speaking Have you tried public speaking to amplify your brand and message? Do you know it’s one of the most powerful ways to connect to your audience and convert them to clients? It can sound overwhelming at first, but you may already be doing some form of public speaking without even realizing it (hello, Instagram live!). In this episode, I’m sharing WHY public speaking is so important for your brand and the power it can bring to your strategy. We’re also going to talk about how to get out of your own way to get sta...
2021-08-1125 min
Breakthrough to Excellence® PodcastEpisode 57: How To Amplify Your Brand Through SpeakingHave you tried public speaking to amplify your brand and message? Do you know it’s one of the most powerful ways to connect to your audience and convert them to clients? It can sound overwhelming at first, but you may already be doing some form of public speaking without even realizing it (hello, Instagram live!). In this episode, I’m sharing WHY public speaking is so important for your brand and the power it can bring to your strategy. We’re also going to talk about how to get out of your own way to get sta...
2021-08-1125 min
The BalanCEO PodcastBrand It Up: The Truth And Power Behind Your Brand What is branding and how important is it? Join Ankorz in the CEO Suite, as we chat with Wendy De La Rosa on what are the key elements of a brand. We chat about the difference between a personal brand vs a business brand. Also, Wendy goes over rebranding, brand identity, and storytelling. She shares some real gems on the importance of building a brand. Come join us in the CEO Suite to learn how to build a brand based on your purpose/business.
2021-04-1429 min
Messaging on a MissionBrand Implementation with TenTenIf it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Otherwise, it will manage you. In this episode of Messaging on a Mission, Douglas Spencer talks with Darren Horwitz, Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage change. The pair have known each other for qui...
2021-04-0135 min