Shows
CPA Trendlines PodcastsRuszczyk: Listen to Your Marketers and Let Them Lead | Capstone ConversationsDifferentiation, confidence, and connection can transform firms.Capstone ConversationsBy Jean CaragherFor CPA TrendlinesBonnie Buol Ruszczyk, founder of BBR Companies and one of the accounting profession’s most respected marketing strategists, joined Jean Caragher for a compelling episode of Capstone Conversations—this time as a newly inducted member of the Association for Accounting Marketing Hall of Fame.Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher's other show, Gear Up for Grow...2025-07-2534 minCPA Trendlines PodcastsBailey: From Values to Vision: Communicating Culture with Clarity| MOVE Like ThisAs language evolves, clarity and authenticity are more important than ever.MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesIn this episode of MOVE Like This, host Bonnie Buol Ruszczyk welcomes Cass Bailey, CEO of Slice Communications, for an insightful discussion on how firms—especially those in professional services—can effectively communicate their organizational values in a way that resonates in today’s polarized environment. With deep experience in public relations, crisis management, and employee communication, Bailey offers guidance for navigating sensitive topics while maintaining alignment betwee...2025-07-2350 minCPA Trendlines PodcastsBPM CEO Jim Wallace: Cracking the Code on Inclusion | MOVE Like This“You can have inclusion without belonging, but it’s not going to stick. People need to feel they matter.”MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesIn this episode of MOVE Like This, host Bonnie Buol Ruszczyk talks with Jim Wallace, CEO of BPM, about how the firm has embedded diversity, equity, inclusion, and belonging (DEIB) into the core of its culture and strategy. With more than 40 years in public accounting, Jim shares candid insights into how BPM went beyond the “check the box” approach to DEIB by ma...2025-07-0944 minCPA Trendlines PodcastsAngela Oakley: Strengths-Based Coaching Fuels Engagement | MOVE Like This“When people see their strengths clearly for the first time, they feel seen, and that changes everything.”MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesAt Clark Nuber, developing talent is more than a bullet point on a strategic plan; it's woven into the fabric of how the firm operates. Angela Oakley, director of the firm’s Talent Advisor Program, sits down with the Move Like This podcast to share how her team has successfully embedded the CliftonStrengths assessment into nearly every phase of the employee life cycle. From onboar...2025-06-2528 minCPA Trendlines PodcastsBonnie Buol Ruszczyk: The Quiet Crisis in Accounting - Losing the People We Need Most | Know-How KornerMOVE’s latest project explores why even high-performing professionals are quietly exiting—and how firms can stop the leak. Know-How KornerWith Amy L. Welch, APR, CAECenter for Accounting TransformationThe accounting profession stands at a crossroads. Despite a steady influx of women into the field, their advancement into leadership continues to lag. Bonnie Buol Ruszczyk, managing director of the Accounting MOVE Project, is sounding the alarm—and offering data-driven solutions.
MORE: Bonnie Buol Ruszczyk
Start Your Benchmarking - Take the Surv...2025-06-0537 minCPA Trendlines PodcastsDonny Shimamoto: Reimagining Diversity and Belonging in the Accounting Profession | MOVE Like This“The real question isn’t whether a firm is diverse enough. It's whether the people in that firm feel like they truly belong there.” MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesIn this episode of MOVE Like This, host Bonnie Buol Ruszczyk and guest Donny Shimamoto, CPA.CITP, CGMA, explore the complex landscape of diversity, equity, and inclusion (DEI) in the accounting profession, specifically in the current political climate.Shimamoto, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Cen...2025-05-1438 minCPA Trendlines PodcastsAshley Kostos: How Skills Testing Could Be the Secret Weapon for Accounting Firms | MOVE Like This“Accounting isn’t a ‘fake it till you make it’ job."MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesIn a recent episode of Move Like This, Ashley Kostos, sales manager at Accountests, joined host Bonnie Buol Ruszczyk to explore how data-driven assessments are helping accounting firms hire smarter, retain top talent, and create clearer career paths. With ongoing staffing shortages and high turnover across the industry, testing may be the tool firms didn’t know they needed.More MOVEAccountests, founded by a forme...2025-04-1833 minCPA Trendlines PodcastsKimberly Ellison-Taylor: The Future of Inclusion in Accounting | MOVE Like This"True inclusion isn’t about lowering standards; it’s about removing barriers so talent can rise."MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesIn an era where diversity, equity, and inclusion (DEI) have become increasingly politicized, the accounting profession faces a defining moment. With a growing talent shortage and increasing client demands, firms cannot afford to lose qualified professionals. Yet, some are scaling back DEI efforts, failing to recognize that inclusion is not just a social initiative – it’s a business necessity.More MOVEIn a...2025-04-0438 min
MOVE Like This!Jessica McClain, Girl Scouts CFO, Joins the MOVE ConversationJust in time for Girl Scout cookie season, we talk to Jessica McClain, the organizations newly-appointed CFO. On this episode, Jessica and Bonnie talk about the importance of "belonging" in the workplace. Research shows that at least 64% of people feel the need to hide some aspect of their identity from their co-workers. Trying to keep part of yourself hidden is stressful, and the energy used to perform a certain way is energy that is not being used to perform a job and take care of client needs. We discuss what individuals can do to embody authenticity, and what situations...2025-02-0524 minMOVE Like This!Jessica McClain, Girl Scouts CFO, Joins the MOVE ConversationJust in time for Girl Scout cookie season, we talk to Jessica McClain, the organizations newly-appointed CFO. On this episode, Jessica and Bonnie talk about the importance of "belonging" in the workplace. Research shows that at least 64% of people feel the need to hide some aspect of their identity from their co-workers. Trying to keep part of yourself hidden is stressful, and the energy used to perform a certain way is energy that is not being used to perform a job and take care of client needs. We discuss what individuals can do to embody authenticity, and what situations...2025-02-0524 minMOVE Like This!Amy Yip, Keynote Speaker & Author, Joins the MOVE ConversationOn this episode, we talk about why so many women are "people pleasers" and have such a hard time saying no when needed. We dive into how to identify our boundaries and literally practice saying "no" until we are comfortable doing so. We then expand on that conversation to discuss what firm leaders can do to create a culture where client needs are met and team members support each other yet everyone can ask for what they need and say no when appropriate too.
To learn more about Amy's work, visit her website here: https://amyyipcoaching.com/ 2025-01-1528 minMOVE Like This!Amy Yip, Keynote Speaker & Author, Joins the MOVE ConversationOn this episode, we talk about why so many women are "people pleasers" and have such a hard time saying no when needed. We dive into how to identify our boundaries and literally practice saying "no" until we are comfortable doing so. We then expand on that conversation to discuss what firm leaders can do to create a culture where client needs are met and team members support each other yet everyone can ask for what they need and say no when appropriate too.
To learn more about Amy's work, visit her website here: https://amyyipcoaching.com/ 2025-01-1528 minMOVE Like This!Safiya Reid with Pure Insurance Joins the MOVE ConversationToday, we leave the accounting profession for an episode and talk to Safiya Reid, the AVP of Employee Engagement with Pure Insurance. We talk about how she got into the DEI space, why focusing on naysayers is not the best use of our time, and reiterate how this work is all about adding opportunities – not subtracting them. We also talk about how we both look forward to a day when we work ourselves out of a job in DEI because it is fully integrated into workspaces, and we get her advice on how firm leaders can create more inclusive cu...2024-12-0434 minMOVE Like This!Safiya Reid with Pure Insurance Joins the MOVE ConversationToday, we leave the accounting profession for an episode and talk to Safiya Reid, the AVP of Employee Engagement with Pure Insurance. We talk about how she got into the DEI space, why focusing on naysayers is not the best use of our time, and reiterate how this work is all about adding opportunities – not subtracting them. We also talk about how we both look forward to a day when we work ourselves out of a job in DEI because it is fully integrated into workspaces, and we get her advice on how firm leaders can create more inclusive cu...2024-12-0434 minMOVE Like This!Sandra Wiley with Boomer Consulting Joins the MOVE ConversationStrap in because this one is longer than most but well worth the time investment. Sandra Wiley, president of Boomer Consulting, joins to discuss Boomer's DEI Consortium, the talent shortage, and how firms can rise above the talent shortage. But we also discuss how DEI is a "human issue" even though many try to politicize it, particularly during these few weeks prior to a presidential election. We share personal stories and how each of us learned that listening to others is vital to improving the human condition for all of us.
Sandra also mentioned some books in t...2024-09-1847 minMOVE Like This!Sandra Wiley with Boomer Consulting Joins the MOVE ConversationStrap in because this one is longer than most but well worth the time investment. Sandra Wiley, president of Boomer Consulting, joins to discuss Boomer's DEI Consortium, the talent shortage, and how firms can rise above the talent shortage. But we also discuss how DEI is a "human issue" even though many try to politicize it, particularly during these few weeks prior to a presidential election. We share personal stories and how each of us learned that listening to others is vital to improving the human condition for all of us.
Sandra also mentioned some books in t...2024-09-1847 minMOVE Like This!Mayumi Young with CPA MOMS Joins the MOVE ConversationAfter a break in August, we kick off September with a great conversation with Mayumi Young, the founder and CEO of CPA MOMS. We discuss what led her to starting this business and how it has grown and changed since 2008. We also delve into the accounting profession as a whole, discussing how firms need to make adjustments to attract, retain and promote women, people of color and particularly, Gen Z employees, as well as how individuals need to find and pursue work that inspires them.
To learn more about CPA MOMS, visit https://cpamoms.com/
2024-09-0438 minMOVE Like This!Mayumi Young with CPA MOMS Joins the MOVE ConversationAfter a break in August, we kick off September with a great conversation with Mayumi Young, the founder and CEO of CPA MOMS. We discuss what led her to starting this business and how it has grown and changed since 2008. We also delve into the accounting profession as a whole, discussing how firms need to make adjustments to attract, retain and promote women, people of color and particularly, Gen Z employees, as well as how individuals need to find and pursue work that inspires them.
To learn more about CPA MOMS, visit https://cpamoms.com/
2024-09-0438 minMOVE Like This!Liz Barentzen with Accounting+ Joins the MOVE ConversationOn this episode, Bonnie is joined by Liz Barentzen, VP of Operations and Talent Initiatives for the Center for Audit Quality, to talk about the Accounting+ program which has been educating young people, particularly those in underrepresented groups, about the benefits and possibilities of a career in accounting. We talk about why the profession is facing this unprecedented shortage of talent, how the campaign was started, where it receives its support, and the myriad resources available on its website at https://www.joinaccountingplus.com/. Additionally, Liz offers some advice for firm leaders to help overcome some of the negative...2024-07-2430 minMOVE Like This!Liz Barentzen with Accounting+ Joins the MOVE ConversationOn this episode, Bonnie is joined by Liz Barentzen, VP of Operations and Talent Initiatives for the Center for Audit Quality, to talk about the Accounting+ program which has been educating young people, particularly those in underrepresented groups, about the benefits and possibilities of a career in accounting. We talk about why the profession is facing this unprecedented shortage of talent, how the campaign was started, where it receives its support, and the myriad resources available on its website at https://www.joinaccountingplus.com/. Additionally, Liz offers some advice for firm leaders to help overcome some of the negative...2024-07-2430 minMOVE Like This!Tricia Bencich with Moss Adams Joins the MOVE Conversation AgainOn this episode, Bonnie is joined by Tricia Bencich of Moss Adams for the second time. We go deep on the idea of "mental load" and how it impacts us, particularly women, in the workplace. While you may not be familiar with the phrase "mental load," I'm willing to bet you experience it all the time, since it is a term for the invisible labor involved in managing a household and family. We talk about why women carry so much mental load, how it shows up in our daily work and personal lives, and some strategies for reducing it...2024-07-1029 minMOVE Like This!Tricia Bencich with Moss Adams Joins the MOVE Conversation AgainOn this episode, Bonnie is joined by Tricia Bencich of Moss Adams for the second time. We go deep on the idea of "mental load" and how it impacts us, particularly women, in the workplace. While you may not be familiar with the phrase "mental load," I'm willing to bet you experience it all the time, since it is a term for the invisible labor involved in managing a household and family. We talk about why women carry so much mental load, how it shows up in our daily work and personal lives, and some strategies for reducing it...2024-07-1029 minMOVE Like This!Rob Lucas with the Alzheimer's Association Joins the MOVE ConversationOn today's episode, we talk to Rob Lucas, the director of corporate initiatives at the Alzheimer's Association. Why, you ask? In part, because Bonnie was recently asked to join their Accounting Industry Leadership Council, and she wanted to share the great work of this group. Interestingly, it is often accountants that notice the first signs of Alzheimer's in their clients, which is part of the reason this council was formed four years ago. We talk about what the council does, as well as delving into broader toipics such as the fact that we now have medications that can slow...2024-06-1925 minMOVE Like This!Rob Lucas with the Alzheimer's Association Joins the MOVE ConversationOn today's episode, we talk to Rob Lucas, the director of corporate initiatives at the Alzheimer's Association. Why, you ask? In part, because Bonnie was recently asked to join their Accounting Industry Leadership Council, and she wanted to share the great work of this group. Interestingly, it is often accountants that notice the first signs of Alzheimer's in their clients, which is part of the reason this council was formed four years ago. We talk about what the council does, as well as delving into broader toipics such as the fact that we now have medications that can slow...2024-06-1925 minMOVE Like This!Carol Ann Nash with Armanino Joins the MOVE ConversationOn today's episode, Carol Ann Nash from Armanino shares what her firm is doing to create a work culture that takes into account post-COVID desires for flexibility while also meeting team needs when they come into the office. We discuss what employees are saying they want most, not only in terms of where they work, but in the type of work they do. She shares the five tenets of Armanino's work strategy and offers advice for firm leaders looking to create a culture where people want to work and grow into leadership roles. To learn more about Armanino, visit...2024-06-0533 minMOVE Like This!Carol Ann Nash with Armanino Joins the MOVE ConversationOn today's episode, Carol Ann Nash from Armanino shares what her firm is doing to create a work culture that takes into account post-COVID desires for flexibility while also meeting team needs when they come into the office. We discuss what employees are saying they want most, not only in terms of where they work, but in the type of work they do. She shares the five tenets of Armanino's work strategy and offers advice for firm leaders looking to create a culture where people want to work and grow into leadership roles. To learn more about Armanino, visit...2024-06-0533 minMOVE Like This!Jen Wilson with Convergence Coaching Joins the MOVE ConversationStrap in for a deep conversation with Jen Wilson, Co-Founder & Partner with Convergence Coaching, and a fellow member of the CPA Consultants' Alliance (https://cpaconsultantsalliance.com/). We talk about some of the biggest challenges facing the accounting profession, the work of the National Pipeline Advisory Group (https://www.accountingpipeline.org/), the importance of inclusion and diversity for firms' longevity, and how fiercely independent firms can compete and win in today's landscape. To learn more about Convergence Coaching, visit https://convergencecoaching.com/.
2024-05-2240 minMOVE Like This!Jen Wilson with Convergence Coaching Joins the MOVE ConversationStrap in for a deep conversation with Jen Wilson, Co-Founder & Partner with Convergence Coaching, and a fellow member of the CPA Consultants' Alliance (https://cpaconsultantsalliance.com/). We talk about some of the biggest challenges facing the accounting profession, the work of the National Pipeline Advisory Group (https://www.accountingpipeline.org/), the importance of inclusion and diversity for firms' longevity, and how fiercely independent firms can compete and win in today's landscape. To learn more about Convergence Coaching, visit https://convergencecoaching.com/.
2024-05-2240 minMOVE Like This!Trevor Williams with GRF Joins the MOVE ConversationOn this episode, I catch up with Trevor Williams, DEI Director with GRF CPAs & Advisors. He and his firm were recently featured in an Accounting Today article for their DEI efforts and the transparency report they released that talks about the strides made, but also points out the areas where more work is needed and how they are going to get there. We dig into current DEI skepticism, the many facets of diversity, and get his advice for firms looking to start or expand their DEI initiatives. He also gives the coolest answer yet to where he'd travel if m...2024-05-0829 minMOVE Like This!Trevor Williams with GRF Joins the MOVE ConversationOn this episode, I catch up with Trevor Williams, DEI Director with GRF CPAs & Advisors. He and his firm were recently featured in an Accounting Today article for their DEI efforts and the transparency report they released that talks about the strides made, but also points out the areas where more work is needed and how they are going to get there. We dig into current DEI skepticism, the many facets of diversity, and get his advice for firms looking to start or expand their DEI initiatives. He also gives the coolest answer yet to where he'd travel if m...2024-05-0829 minMOVE Like This!Michael Annichine with the Magee-Womens Research Institute & Foundation Joins the MOVE ConversationIn this episode, we take a break from accounting and talk about something that impacts all of us: healthcare. As the CEO of Magee-Womens Research Institute & Foundation, Michael has a front row seat to what is going on in women's healthcare and is one of the strongest advocates in the area. We talk about what brought him to this role, why women have only been included in clinical and pharmaceutical trials for such a short time, and the simple way he's found to build trust with marginalized communities. We also discuss how to advocate for your own healthcare. To...2024-04-2423 minMOVE Like This!Michael Annichine with the Magee-Womens Research Institute & Foundation Joins the MOVE ConversationIn this episode, we take a break from accounting and talk about something that impacts all of us: healthcare. As the CEO of Magee-Womens Research Institute & Foundation, Michael has a front row seat to what is going on in women's healthcare and is one of the strongest advocates in the area. We talk about what brought him to this role, why women have only been included in clinical and pharmaceutical trials for such a short time, and the simple way he's found to build trust with marginalized communities. We also discuss how to advocate for your own healthcare. To...2024-04-2423 minMOVE Like This!Jessica Hekmatjah from BPM Joins the MOVE ConversationOn this episode of MOVE Like This, Bonnie is joined by Jessica Hekmatjah, Chief Marketing & Corporate Development Officer at BPM. We discuss the firm's substantial increase in women partners between 2022 and 2023 and how leadership support is important to any DEI initiative. We also learn the valuable role BPM's colleague resource groups play in its strategy and culture and learn what advice Jessica has for firms looking to attract, retain and promote more women. To learn more about BPM, visit https://www.bpm.com/.
2024-04-1025 minMOVE Like This!Jessica Hekmatjah from BPM Joins the MOVE ConversationOn this episode of MOVE Like This, Bonnie is joined by Jessica Hekmatjah, Chief Marketing & Corporate Development Officer at BPM. We discuss the firm's substantial increase in women partners between 2022 and 2023 and how leadership support is important to any DEI initiative. We also learn the valuable role BPM's colleague resource groups play in its strategy and culture and learn what advice Jessica has for firms looking to attract, retain and promote more women. To learn more about BPM, visit https://www.bpm.com/.
2024-04-1025 minMOVE Like This!Mary Maguire of MJM Talent Solutions Joins the MOVE ConversationOn this episode, we have our first return guest! Our very first guest, Mary Maguire, formerly of SAPRO and currently CEO of MJM Talent Solutions, returns to talk about the state of diversity, equity, inclusion and belonging in the accounting profession. We dive into what programs need to succeed, why firms should not pull back on their efforts, and the myriad benefits businesses experience when DEIB is woven into its DNA. We also cover some of the biggest mistakes firms make and how to avoid them. Strap in, this is a meaty one! (And here's the link to the...2024-03-2740 minMOVE Like This!Mary Maguire of MJM Talent Solutions Joins the MOVE ConversationOn this episode, we have our first return guest! Our very first guest, Mary Maguire, formerly of SAPRO and currently CEO of MJM Talent Solutions, returns to talk about the state of diversity, equity, inclusion and belonging in the accounting profession. We dive into what programs need to succeed, why firms should not pull back on their efforts, and the myriad benefits businesses experience when DEIB is woven into its DNA. We also cover some of the biggest mistakes firms make and how to avoid them. Strap in, this is a meaty one! (And here's the link to the...2024-03-2740 minMOVE Like This!Cindy Stanley & Shane Schaefer from AFWA Join the MOVE ConversationOn this episode, we are joined by two women from the Accounting and Financial Women's Alliance (AFWA), Cindy Stanley, Executive Director and Shane Schaefer, Events & Education Director. We learn about AFWA's 86-year-history and how the organization and the Accounting MOVE Project started working together 15 years ago. Cindy shares her observations about the role of women in the accounting profession, including some advances and remaining frustrations, and Shane tells us all about AFWA's upcoming events. We encourage anyone interested in learning more about this supportive and influential organization to visit their website at https://www.afwa.org/.
2024-03-1335 minMOVE Like This!Cindy Stanley & Shane Schaefer from AFWA Join the MOVE ConversationOn this episode, we are joined by two women from the Accounting and Financial Women's Alliance (AFWA), Cindy Stanley, Executive Director and Shane Schaefer, Events & Education Director. We learn about AFWA's 86-year-history and how the organization and the Accounting MOVE Project started working together 15 years ago. Cindy shares her observations about the role of women in the accounting profession, including some advances and remaining frustrations, and Shane tells us all about AFWA's upcoming events. We encourage anyone interested in learning more about this supportive and influential organization to visit their website at https://www.afwa.org/.
2024-03-1335 minMOVE Like This!Priscilla Hammonds with BerryDunn Joins the MOVE ConversationPriscilla Hammonds, DEI Director at BerryDunn joins MOVE Like This to share her unique perspective as someone who has worked in the DEI space for 20+ years. We learn how BerryDunn has embraced diversity, equity, inclusion, belonging and access and committed time, resources and energy to creating a firm of choice for all potential employees. Priscilla also shares her thoughts on why firms that may be considering pulling back on their DEI investment should reconsider if they want to remain competitive. To learn more about BerryDunn, visit https://www.berrydunn.com/.
2024-02-2841 minMOVE Like This!Priscilla Hammonds with BerryDunn Joins the MOVE ConversationPriscilla Hammonds, DEI Director at BerryDunn joins MOVE Like This to share her unique perspective as someone who has worked in the DEI space for 20+ years. We learn how BerryDunn has embraced diversity, equity, inclusion, belonging and access and committed time, resources and energy to creating a firm of choice for all potential employees. Priscilla also shares her thoughts on why firms that may be considering pulling back on their DEI investment should reconsider if they want to remain competitive. To learn more about BerryDunn, visit https://www.berrydunn.com/.
2024-02-2841 minMOVE Like This!Reema Patel with CBM Joins the MOVE ConversationReema Patel, accounting practitioner, financial advisor and co-director of D-PATH, CBM's diversity and inclusion initiative, talks about how the firm has created policies that attract and retain women, how she addresses DEI skepticism, and why she helped create a financial planning service targeting Millennials. We also learn why she would choose teleportation as her superpower. To learn more about CBM, visit https://www.cbmcpa.com/.
2024-02-1432 minMOVE Like This!Reema Patel with CBM Joins the MOVE ConversationReema Patel, accounting practitioner, financial advisor and co-director of D-PATH, CBM's diversity and inclusion initiative, talks about how the firm has created policies that attract and retain women, how she addresses DEI skepticism, and why she helped create a financial planning service targeting Millennials. We also learn why she would choose teleportation as her superpower. To learn more about CBM, visit https://www.cbmcpa.com/.
2024-02-1432 minMOVE Like This!Angie Grissom with The Rainmaker Companies Joins the MOVE ConversationAngie Grissom, CEO of The Rainmaker Companies and one of the most influential people in accounting, joins Bonnie to talk about the importance of diversity, equity and inclusion in today's profession. Topic discussed range from what firms can do to find and retain talent, how a "people-first" approach is vital to today's workforce, and what successful firms are doing to meet and exceed the needs of clients, the firm and their team members simultaneously. We also learn the impact travel has had on her world view and the superpower she wishes she had. To learn more about The Rainmaker...2024-01-3132 minMOVE Like This!Angie Grissom with The Rainmaker Companies Joins the MOVE ConversationAngie Grissom, CEO of The Rainmaker Companies and one of the most influential people in accounting, joins Bonnie to talk about the importance of diversity, equity and inclusion in today's profession. Topic discussed range from what firms can do to find and retain talent, how a "people-first" approach is vital to today's workforce, and what successful firms are doing to meet and exceed the needs of clients, the firm and their team members simultaneously. We also learn the impact travel has had on her world view and the superpower she wishes she had. To learn more about The Rainmaker...2024-01-3132 minMOVE Like This!Amanda Pontow & Megan Geissinger from Bland & Associates Join the MOVE ConversationAmanda Pontow, partner, and Megan Geissinger, Human Resources manager, at Bland & Associates join Bonnie to discuss how they are supporting local high schools to fight the talent shortage, discuss their Leadership training program, called BLING, and share how they are invested in cross training team members to ensure clients are always served at the highest level possible. Learn more about Bland & Associates by visiting https://blandcpa.com/.
2024-01-1723 minMOVE Like This!Amanda Pontow & Megan Geissinger from Bland & Associates Join the MOVE ConversationAmanda Pontow, partner, and Megan Geissinger, Human Resources manager, at Bland & Associates join Bonnie to discuss how they are supporting local high schools to fight the talent shortage, discuss their Leadership training program, called BLING, and share how they are invested in cross training team members to ensure clients are always served at the highest level possible. Learn more about Bland & Associates by visiting https://blandcpa.com/.
2024-01-1723 minMOVE Like This!Jen Cryder of the PICPA Joins the MOVE ConversationJen Cryder, CEO of the Pennsylvania Institute of CPAs, joins Bonnie to talk about the talent crunch, the core reasons why fewer young people are entering the professions, and how some firms are addressing it. We also discuss some ways firms need to adjust to retain the people they have, particularly women, and where they need to invest their money to become firms of the future. Learn more about the PICPA here: https://www.picpa.org/.
2024-01-0334 minMOVE Like This!Jen Cryder of the PICPA Joins the MOVE ConversationJen Cryder, CEO of the Pennsylvania Institute of CPAs, joins Bonnie to talk about the talent crunch, the core reasons why fewer young people are entering the professions, and how some firms are addressing it. We also discuss some ways firms need to adjust to retain the people they have, particularly women, and where they need to invest their money to become firms of the future. Learn more about the PICPA here: https://www.picpa.org/.
2024-01-0334 minMOVE Like This!Arianna Savoca of Grassi Joins the MOVE ConversationArianna Savoca, Human Resources Manager with Grassi talks about how training and mentoring is built into the culture at Grassi, the great work and impact that the Women's Council and other ERGs have on the firm, and how bi-annual employee reviews help ensure pay equity at the firm. We also learn about the unique superpower she would like to have and how Bonnie would find it valuable too. Learn more about Grassi at https://www.grassicpas.com/.
2023-12-1328 minMOVE Like This!Arianna Savoca of Grassi Joins the MOVE ConversationArianna Savoca, Human Resources Manager with Grassi talks about how training and mentoring is built into the culture at Grassi, the great work and impact that the Women's Council and other ERGs have on the firm, and how bi-annual employee reviews help ensure pay equity at the firm. We also learn about the unique superpower she would like to have and how Bonnie would find it valuable too. Learn more about Grassi at https://www.grassicpas.com/.
2023-12-1328 minMOVE Like This!Lanelle Herink of HBE Joins the MOVE ConversationLanelle Herink, a partner at HBE, talks about the challenges of instilling culture in a remote working environment, how important it is to provide training and transparency for rising leaders in the firm, and offers advice for other firms looking to recruit, retain and promote women. We also learn that she'd head to Italy if given the opportunity to travel anywhere and what unique superpower she'd like to have. Learn more about HBE at https://hbecpa.com/.
2023-11-2927 minMOVE Like This!Lanelle Herink of HBE Joins the MOVE ConversationLanelle Herink, a partner at HBE, talks about the challenges of instilling culture in a remote working environment, how important it is to provide training and transparency for rising leaders in the firm, and offers advice for other firms looking to recruit, retain and promote women. We also learn that she'd head to Italy if given the opportunity to travel anywhere and what unique superpower she'd like to have. Learn more about HBE at https://hbecpa.com/.
2023-11-2927 minMOVE Like This!Dave Roberson of RoseRyan Joins the MOVE ConversationDave Roberson, president of RoseRyan, talks about why they decided to merge with ZRG and how it has gone in the last 18 months as well as the unexpected benefits of having a 100% remote workforce. We also discuss how having managers take on greater responsibility for the firm's strategic initiatives has better equipped the next generation of leaders for the future and led to exciting new insight and ideas. We also learn that Dave wants to travel to the Mt. Everest base camp, not to climb, but to support those that are. Learn more about RoseRyan by visiting https://roseryan...2023-11-0839 minMOVE Like This!Dave Roberson of RoseRyan Joins the MOVE ConversationDave Roberson, president of RoseRyan, talks about why they decided to merge with ZRG and how it has gone in the last 18 months as well as the unexpected benefits of having a 100% remote workforce. We also discuss how having managers take on greater responsibility for the firm's strategic initiatives has better equipped the next generation of leaders for the future and led to exciting new insight and ideas. We also learn that Dave wants to travel to the Mt. Everest base camp, not to climb, but to support those that are. Learn more about RoseRyan by visiting https://roseryan...2023-11-0839 minMOVE Like This!Robin Matthews of Jones & Roth Joins the MOVE ConversationRobin Matthews, partner and shareholder at Jones & Roth in Oregon discusses the supportive culture at her firm and their philosophy of "one size fits one." With women comprising 42% of their partner group, Jones & Roth is well above average at retaining women into leadership positions, and Robin shares some of the reasons behind their success. She also shares advice for other firms looking to attract and retain more talented women and share where she'd like to travel too. To learn more about Jones & Roth, visit https://www.jrcpa.com/.
2023-10-2526 minMOVE Like This!Robin Matthews of Jones & Roth Joins the MOVE ConversationRobin Matthews, partner and shareholder at Jones & Roth in Oregon discusses the supportive culture at her firm and their philosophy of "one size fits one." With women comprising 42% of their partner group, Jones & Roth is well above average at retaining women into leadership positions, and Robin shares some of the reasons behind their success. She also shares advice for other firms looking to attract and retain more talented women and share where she'd like to travel too. To learn more about Jones & Roth, visit https://www.jrcpa.com/.
2023-10-2526 minMOVE Like This!Sharon Bhalaru of Armanino Joins the MOVE ConversationSharon Bhalaru, partner with Armanino, shares how one moment with a firm leader changed her trajectory and gave her the encouragement she needed to work toward her current role of partner. We also discuss the firm's B-Corp certification, how it embraced and expanded on BrownSmithWallace's The Bridge women's program and how having customized partnership options has allowed them to retain so many more women from manager to partner. We also learn the unique (yet fantastic) superpower she'd like to have. Learn more about Armanino at https://www.armanino.com/.
2023-10-1131 minMOVE Like This!Sharon Bhalaru of Armanino Joins the MOVE ConversationSharon Bhalaru, partner with Armanino, shares how one moment with a firm leader changed her trajectory and gave her the encouragement she needed to work toward her current role of partner. We also discuss the firm's B-Corp certification, how it embraced and expanded on BrownSmithWallace's The Bridge women's program and how having customized partnership options has allowed them to retain so many more women from manager to partner. We also learn the unique (yet fantastic) superpower she'd like to have. Learn more about Armanino at https://www.armanino.com/.
2023-10-1131 minMOVE Like This!Lori Leutwyler from Kerkering Barberio Joins the MOVE ConversationLori Leutwyler, HR Manager at Kerbering Barberio in Florida shares what her firm does to retain women so much better than other accounting firms, how they are extradorinarily selective about the clients they choose to serve and what they do to maintain connections in an environment where 65% of their staff employ a remote or hybrid schedule. We also learn about her incredibly brave great-grandmother's immigration story and the unique, but very useful, superpower she'd like to have. To learn more about Kerkering Barberio, visit https://www.kbgrp.com/.
2023-09-2717 minMOVE Like This!Lori Leutwyler from Kerkering Barberio Joins the MOVE ConversationLori Leutwyler, HR Manager at Kerbering Barberio in Florida shares what her firm does to retain women so much better than other accounting firms, how they are extradorinarily selective about the clients they choose to serve and what they do to maintain connections in an environment where 65% of their staff employ a remote or hybrid schedule. We also learn about her incredibly brave great-grandmother's immigration story and the unique, but very useful, superpower she'd like to have. To learn more about Kerkering Barberio, visit https://www.kbgrp.com/.
2023-09-2717 minMOVE Like This!Jina Etienne Joins the MOVE ConversationJina Etienne, CEO of Etienne Consulting which exists to help clients all break through unseen barriers to see and create what is beyond. On this episode we learn more about Jina's work with firms, discuss some of the biggest changes impacting the accounting profession, and learn how she defines and helps firms create "fearless inclusion." To learn more about Jina and her firm, visit https://www.etienneconsulting.com/
2023-09-1336 minMOVE Like This!Jina Etienne Joins the MOVE ConversationJina Etienne, CEO of Etienne Consulting which exists to help clients all break through unseen barriers to see and create what is beyond. On this episode we learn more about Jina's work with firms, discuss some of the biggest changes impacting the accounting profession, and learn how she defines and helps firms create "fearless inclusion." To learn more about Jina and her firm, visit https://www.etienneconsulting.com/
2023-09-1336 minMOVE Like This!Karen Mattull and Kim Paskal of BeachFleischman Join the MOVE ConversationOn this episode, you get two for the price of one as I talk to both Karen Mattull, COO and principal, and Kim Paskal, tax department COO and principal, from BeachFleischman in Arizona. We discuss how the firm has incorporated greater flexibility into its structure, how they have been successful recruiting and retaining women and people of color, and the advice they have for other firms with similar goals. We also learn how together, Karen and Kim would use their superpowers for the good of us all. To learn more about BeachFleischman, visit their website: https://beachfleischman.com/
2023-08-3019 minMOVE Like This!Karen Mattull and Kim Paskal of BeachFleischman Join the MOVE ConversationOn this episode, you get two for the price of one as I talk to both Karen Mattull, COO and principal, and Kim Paskal, tax department COO and principal, from BeachFleischman in Arizona. We discuss how the firm has incorporated greater flexibility into its structure, how they have been successful recruiting and retaining women and people of color, and the advice they have for other firms with similar goals. We also learn how together, Karen and Kim would use their superpowers for the good of us all. To learn more about BeachFleischman, visit their website: https://beachfleischman.com/
2023-08-3019 minMOVE Like This!Avani Desai of Schellman Joins the MOVE ConversationAvani Desai, CEO of Schellman, talks about her firm's unique service offering, how they intentionally recruit women and people of color, and many of the ways they create a culture where people want to work. We also learn about some of the interesting ways they encourage employees to truly unplug to avoid burnout, and Avani offers advice to other firms searching for a similar work-life cohesion. Learn more about Schellman at https://www.schellman.com/.
2023-08-1633 minMOVE Like This!Avani Desai of Schellman Joins the MOVE ConversationAvani Desai, CEO of Schellman, talks about her firm's unique service offering, how they intentionally recruit women and people of color, and many of the ways they create a culture where people want to work. We also learn about some of the interesting ways they encourage employees to truly unplug to avoid burnout, and Avani offers advice to other firms searching for a similar work-life cohesion. Learn more about Schellman at https://www.schellman.com/.
2023-08-1633 minMOVE Like This!Becky Guenther of Rehmann Joins the MOVE ConversationBecky Guenther, Director of Total Rewards at Rehmann shares all the reasons why her firm has been named one of the Best CPA Firms for Women for the last 10 years. Topics include how they are weaving DEI into all parts of the firm, the importance of ensuring pay equity and all the ways the firm managed to avoid the "Great Resignation" too. We also determine that we should all have "positivity rays" on hand at all times. Learn more about Rehmann at https://www.rehmann.com/.
2023-08-0229 minMOVE Like This!Becky Guenther of Rehmann Joins the MOVE ConversationBecky Guenther, Director of Total Rewards at Rehmann shares all the reasons why her firm has been named one of the Best CPA Firms for Women for the last 10 years. Topics include how they are weaving DEI into all parts of the firm, the importance of ensuring pay equity and all the ways the firm managed to avoid the "Great Resignation" too. We also determine that we should all have "positivity rays" on hand at all times. Learn more about Rehmann at https://www.rehmann.com/.
2023-08-0229 minMOVE Like This!Donny Shimamoto from the Center for Accounting Transformation Joins the MOVE ConversationDonny Shimamoto, the visionary behind the Center for Accounting Transformation, joins MOVE Like This to talk about the work he is doing to help accounting firms become more inclusive and what he has learned from his recent DEI research. We discuss how there are so many ways to think about diversity, and that no firm is too small to embrace it. Toward the end, we learn why he'd love to travel back to Japan, and Bonnie adds a new place to her travel bucket list.
2023-07-1924 minMOVE Like This!Donny Shimamoto from the Center for Accounting Transformation Joins the MOVE ConversationDonny Shimamoto, the visionary behind the Center for Accounting Transformation, joins MOVE Like This to talk about the work he is doing to help accounting firms become more inclusive and what he has learned from his recent DEI research. We discuss how there are so many ways to think about diversity, and that no firm is too small to embrace it. Toward the end, we learn why he'd love to travel back to Japan, and Bonnie adds a new place to her travel bucket list.
2023-07-1924 minMOVE Like This!Tricia Bencich of Moss Adams Joins the MOVE ConversationTricia Bencich, Inclusion & Social Responsibility Associate Director at Moss Adams, discusses the policies and initiatives the firm is undertaking to create an inclusive work culture where team members want to stay and how they are measuring their efforts so they know what is working and what may need adjustment. We also talk about Moss Adams' original and continued support as MOVE's founding sponsor, and Tricia provides recommendations for firms just getting started on their DEI journey. We end with a discussion of how both Tricia and Bonnie would like to be able to make things happen by twitching their...2023-07-0528 minMOVE Like This!Tricia Bencich of Moss Adams Joins the MOVE ConversationTricia Bencich, Inclusion & Social Responsibility Associate Director at Moss Adams, discusses the policies and initiatives the firm is undertaking to create an inclusive work culture where team members want to stay and how they are measuring their efforts so they know what is working and what may need adjustment. We also talk about Moss Adams' original and continued support as MOVE's founding sponsor, and Tricia provides recommendations for firms just getting started on their DEI journey. We end with a discussion of how both Tricia and Bonnie would like to be able to make things happen by twitching their...2023-07-0528 minMOVE Like This!Lori Kaiser from Kaiser Consulting Joins the MOVE ConversationLori Kaiser, founder and CEO of Kaiser Consulting, talks about her firm's unique model of all employees working part-time hours, their recent acquisition by a private equity firm, and why traveling to Antartica is on her bucket list.
2023-06-2116 minMOVE Like This!Lori Kaiser from Kaiser Consulting Joins the MOVE ConversationLori Kaiser, founder and CEO of Kaiser Consulting, talks about her firm's unique model of all employees working part-time hours, their recent acquisition by a private equity firm, and why traveling to Antartica is on her bucket list.
2023-06-2116 minMOVE Like This!Keynote Speaker & Leadership Coach Scharrell Jackson Joins the MOVE ConversationScharrell Jackson, an accomplished international keynote speaker and leadership coach with decades of firsthand public accounting experience, joins MOVE Like This to talk about Juneteenth and so much more. We touch on the changes firm leaders must embrace to compete in today's market, how to bring more diversity to the profession, and the importance of creating a work culture of inclusion so everyone can feel like they belong, contribute and rise through the ranks to become leaders.
2023-06-0737 minMOVE Like This!Keynote Speaker & Leadership Coach Scharrell Jackson Joins the MOVE ConversationScharrell Jackson, an accomplished international keynote speaker and leadership coach with decades of firsthand public accounting experience, joins MOVE Like This to talk about Juneteenth and so much more. We touch on the changes firm leaders must embrace to compete in today's market, how to bring more diversity to the profession, and the importance of creating a work culture of inclusion so everyone can feel like they belong, contribute and rise through the ranks to become leaders.
2023-06-0737 minMOVE Like This!Corinne LaRoche of James Moore & Co. Joins the MOVE ConversationCorinne LaRoche, Nonprofit Partner, James Moore & Co. shares some of the reasons her firm has nearly reached partner between men and women, her thoughts on how firms can approach work differently to adjust to fewer students entering the profession, and why she wanted to be a weather girl when she was 5 years old. Visit https://www.jmco.com to learn more about James Moore & Co.
2023-05-2426 minMOVE Like This!Corinne LaRoche of James Moore & Co. Joins the MOVE ConversationCorinne LaRoche, Nonprofit Partner, James Moore & Co. shares some of the reasons her firm has nearly reached partner between men and women, her thoughts on how firms can approach work differently to adjust to fewer students entering the profession, and why she wanted to be a weather girl when she was 5 years old. Visit https://www.jmco.com to learn more about James Moore & Co.
2023-05-2426 minMOVE Like This!Corinne LaRoche from James Moore & Co. Joins the MOVE ConversationCorinne LaRoche, Nonprofit Partner, James Moore & Co. shares some of the reasons her firm has nearly reached partner between men and women, her thoughts on how firms can approach work differently to adjust to fewer students entering the profession, and why she wanted to be a weather girl when she was 5 years old. 2023-05-2404 minMOVE Like This!Tracy Brown, Clark Nuber, Joins the MOVE ConversationTracy Brown, Chief Human Relations Officer at Clark Nuber, shares why she thinks her firm is better able to attract and retain talent than the national average, discusses how it has embraced a flex-work model, and describes why she would want to be telepathic if she could have any superpower.
2023-05-1021 minMOVE Like This!Tracy Brown, Clark Nuber, Joins the MOVE ConversationTracy Brown, Chief Human Relations Officer at Clark Nuber, shares why she thinks her firm is better able to attract and retain talent than the national average, discusses how it has embraced a flex-work model, and describes why she would want to be telepathic if she could have any superpower.
2023-05-1021 minMOVE Like This!Kristen Clark, The Bonadio Group, Joins the MOVE ConversationKristen Clark, Chief Risk Officer and Syracuse Office Managing Partner, at The Bonadio Group talks about how her firm retains more women than most, what she learned from their recent pay equity audit, and why she would love to be able to teleport anywhere she wants.
2023-04-2629 minMOVE Like This!Kristen Clark, The Bonadio Group, Joins the MOVE ConversationKristen Clark, Chief Risk Officer and Syracuse Office Managing Partner, at The Bonadio Group talks about how her firm retains more women than most, what she learned from their recent pay equity audit, and why she would love to be able to teleport anywhere she wants.
2023-04-2629 minMOVE Like This!Kandace Freeman of Frazier & Deeter Joins the MOVE ConversationKandace Freeman, DEI Program Manager at Frazier & Deeter in Atlanta discusses the firm's intentional approach to recruiting and retention and offers advice for other accounting firms that are looking to diversify their staff and create a culture of belonging.
2023-04-1235 minMOVE Like This!Kandace Freeman of Frazier & Deeter Joins the MOVE ConversationKandace Freeman, DEI Program Manager at Frazier & Deeter in Atlanta discusses the firm's intentional approach to recruiting and retention and offers advice for other accounting firms that are looking to diversify their staff and create a culture of belonging.
2023-04-1235 minMOVE Like This!Ask Me Anything Episode with Joanne Cleaver, MOVE founderJoanne Cleaver, the founder of the Accounting MOVE Project, and Bonnie Buol Ruszczyk talk about MOVE's history, methodology, and how it has impacted firms for more than a decade.
2023-03-2928 minMOVE Like This!Ask Me Anything Episode with Joanne Cleaver, MOVE founderJoanne Cleaver, the founder of the Accounting MOVE Project, and Bonnie Buol Ruszczyk talk about MOVE's history, methodology, and how it has impacted firms for more than a decade.
2023-03-2928 minMOVE Like This!Mary Maguire from SAPRO joins the MOVE conversationMary Maguire, Executive Vice President of Global Strategic Partnerships, joins the show to talk about some of the innovative programs at SAPRO. We also discuss why SAPRO became a MOVE sponsor, that pay equity is good for business, and how she learned about running a business from her grandmother.
2023-03-1526 minMOVE Like This!Mary Maguire from SAPRO joins the MOVE conversationMary Maguire, Executive Vice President of Global Strategic Partnerships, joins the show to talk about some of the innovative programs at SAPRO. We also discuss why SAPRO became a MOVE sponsor, that pay equity is good for business, and how she learned about running a business from her grandmother.
2023-03-1526 min
Atlanta Business RadioBonnie Buol Ruszczyk With BBR CompaniesBonnie Buol Ruszczyk, the president of BBR Companies, is a strategic marketing expert and outsourced marketing director with outstanding experience advising professional services firms on how to differentiate, market, and grow. Secondly, she is a Cornell-certified Diversity & Inclusion professional who offers training and consulting for firms looking to start or advance diversity, equity & [...]2021-09-1619 min
CPACA - Big IdeasBonnie Buol Ruszczyk: Creating a Positive Customer ExperienceUnderstanding what customer experience is – and how to create a positive one for the duration of all client relationships – can differentiate your firm, increase client loyalty, and grow your revenue too.2020-11-0412 min
Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax ProfessionalsFree Marketing Strategies for Your Firm: The Bonnie Buol Ruszczyk Interview Bonnie Buol Ruszczyk has been a member of the creative and marketing services community for over 20 years and does not appear to be leaving it anytime soon. As president of bbr marketing, she has relished the challenges of entrepreneurship as she worked to grow and nurture a new business. Since the firm’s inception in 2009, Bonnie has led the young company to become widely recognized and respected within the professional services marketing niche, with award-winning client websites and an outstanding history of business success. Bonnie quite literally wrote the book on online marketing for accounting firms, Take You...2015-08-2542 min
Capstone MarketingA Capstone Conversation With Bonnie Buol RuszczykHello, this is Jean Caragher, President of Capstone Marketing. I am very pleased to be talking today with Bonnie Buol Ruszczyk, President of BBR Marketing and the 2014 Association for Accounting Marketing (AAM) Volunteer of the Year. Bonnie formed BBR Marketing five years ago, and works with a variety of professional services firms. She has … Continue reading →
The post A Capstone Conversation With Bonnie Buol Ruszczyk appeared first on Capstone Marketing.2015-08-1022 min
Texas Law Talk RadioStrategic Law Firm Marketing with Bonnie Buol Ruszczyk“I love that what I do is creative and strategic. I get to work with a variety of different people and firms, and I have some of the most amazing clients around.” Questions and topics covered on this show: 1) Does your firm have a marketing plan? If not, you should. It's like starting on a road trip with no map! 2) How to get the most out of your website investment and why having a good one is vital for your firm? 3) What is content marketing and why it can be a great business development tool for law firms? 4) How can you p...2012-08-101h 01
Strategic Law Firm Marketing with Bonnie Buol Ruszczyk“I love that what I do is creative and strategic. I get to work with a variety of different people and firms, and I have some of the most amazing clients around.” Questions and topics covered on this show: 1) Does your firm have a marketing plan? If not, you should. It's like starting on a road trip with no map! 2) How to get the most out of your website investment and why having a good one is vital for your firm? 3) What is content marketing and why it can be a great business development tool for law firms? 4) How can you p...2012-08-101h 02Strategic Law Firm Marketing with Bonnie Buol Ruszczyk“I love that what I do is creative and strategic. I get to work with a variety of different people and firms, and I have some of the most amazing clients around.” Questions and topics covered on this show: 1) Does your firm have a marketing plan? If not, you should. It's like starting on a road trip with no map! 2) How to get the most out of your website investment and why having a good one is vital for your firm? 3) What is content marketing and why it can be a great business development tool for law firms? 4) How can you p...2012-08-1001 minTexas Law Talk RadioStrategic Law Firm Marketing with Bonnie Buol Ruszczyk“I love that what I do is creative and strategic. I get to work with a variety of different people and firms, and I have some of the most amazing clients around.” Questions and topics covered on this show: 1) Does your firm have a marketing plan? If not, you should. It's like starting on a road trip with no map! 2) How to get the most out of your website investment and why having a good one is vital for your firm? 3) What is content marketing and why it can be a great business development tool for law firms? 4) How can you p...2012-08-1000 min
Atlanta Business RadioAtlanta Connector Special with Paul Terlemezian, Bonnie Buol Ruszczyk and Kenneth F JonesWe opened another edition of Atlanta Connectors with Paul Terlemezian with iFive Alliances. Next up we had on good friend Bonnie Buol Rusczyk with BBR Marketing. And we closed the show with Kenneth F Jones with Dynami
A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter. Please go to their website to register for their monthly networking events www.bmaatlanta.com/events
Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show2012-03-0100 minAtlanta Business RadioAtlanta Business Radio Interviews Mike Levin, Jeff Graves, Bonnie Buol Ruszczyk, Josh Brandt, Brett Brugh, Roger & Stacy Vaughn
Please click on the POD button to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA. Here's how to listen to the podcast of our show. First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. We are now available on iTune...2010-09-2200 min
Marketing CatalystMarketing Catalyst: with Bonnie Buol RuszczykBonnie Buol Ruszczyk is the president of BBR Marketing. She has nearly 20 years of marketing experience, much of it doing client research. Bonnie has also served as a marketing director for a professional services firm, so has first hand knowledge of how firms work. You can learn more about her company at www.bbrmarketing.com. We'll be discussing the concept of outsourcing marketing leadership. Bonnie explored this idea in an article called "Need a Marketing Director? Consider Consultants" (check it out here: http://bit.ly/2X6QIw)2010-01-1809 min