Shows
Boost Your Boutique with Emily BensonWhat Inventory to Buy For Your Boutique This Fall | Summer To Fall Profit Plan Part 2If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with confidence this fall.Whether you’re just getting started or you’re an experienced boutique owner prepping for your most profitable season yet, this boutique inventory buying...2025-07-2606 minBoost Your Boutique with Emily BensonBoutique Owner Real Talk: Summer Chaos, Fall Forecast & Why Women Deserve MoreEmily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood.Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in business and life.In this kickoff episode, Emily dives into what’s really happening in the world of boutique retail—from the rise of women’s sports and its impact on product trends, to how boutique owners can prepare for the seasonal shifts ahead. She shares hone...2025-06-1636 minBoost Your Boutique with Emily BensonHow to Start a Clothing Brand and Manufacture Your Own Clothes (Step-By-Step)If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares her years of experience and expertise with starting her own clothing brand and manufacturing clothing in LA. Whether you’re just starting a new clothing brand, or you’re an established boutique owner looking for ways to get custom...2025-06-041h 31Boost Your Boutique with Emily BensonBoutique Owner Success Story: From Underpaid and Overworked to Aligned and Profitable with Sydnie RushingIf you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in her boutique business and overcame them to build a profitable boutique business she loves. Sydnie explains why she didn’t give up on her boutique—despite facing burnout, low sales, debt, and a tough location—and how working with Emily Benson and Boutique Training Academy helped her survive the hardest years in her retail journey and come out more profitable than ever.If you're wonder...2025-05-0455 minBoost Your Boutique with Emily BensonMy Print on Demand Strategy That Makes $5K Every MonthIn this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners.You’ll get an insider look at:🛠️ The product development process from idea to execution💸 A full financial breakdown of sales, profits, and pricing🚧 The challenges of using print-on-demand platforms like Lulu or Printify📈 The marketing strategies that worked—like Facebook ads, organic content, and email list building💡 Tips for scaling your e-commerce business with niche digital or physical products...2025-04-0713 minBoost Your Boutique with Emily BensonSlow Sales? 6 Mistakes Boutique Owners MakeIf you feel like you can't get ahead in your boutique, or like everything you're doing doesn't get you the outcome you want, Emily's here to give you the most common mistakes boutique owners make and ways to fix them.In this conversation, Emily Benson discusses common mistakes made by boutique owners and provides actionable strategies to avoid them. She emphasizes the importance of niche marketing, effective inventory management, leveraging free marketing channels, understanding key business metrics, and the value of community support for entrepreneurs. Through her extensive experience, she aims to guide boutique...2025-01-1711 minBoost Your Boutique with Emily BensonMarketing Your Boutique Around Your Time of the Month with Deb LaflammeDid you know that you can more effectively market your business with less stress, by syncing up your content creation with your monthly cycle?! It's true, and in this episode we're breaking it all down for you!In this episode, host Emily Benson is joined by special guest Deb Laflamme, a content coach for business owners who struggle with staying consistent with their online marketing. She shares with us how to create content in alignment with your hormonal cycle in order to connect more deeply with your dream customers and decrease stress. Deb shares powerful insights on...2024-09-271h 00Boost Your Boutique with Emily BensonHow The Luxury Resale Boutique Business Market Has Evolved with Megan Druckman of Lola SaratogaIf you’ve been thinking about getting started with reselling luxury bags, or starting a luxury resale business, then you’ll want to watch this entire interview! Some claim that the luxury resale market is dying, while others say that luxury fashion’s secondhand business is booming – which one is it? Meet Megan Druckman, owner of Lola Saratoga, who has been buying and selling luxury handbags and accessories for over 10 years. Megan shares her firsthand experience in the pre-owned luxury handbags business, and how she has created small business success selling designer bags and accessories in her boutique business for over...2024-07-0853 minBoost Your Boutique with Emily BensonHow To Pay Off Debt And Build A Debt-Free Boutique BusinessIf you're wondering how to get out of small business debt, how to manage your business debt, or how to build a debt-free boutique business, but don't know where to start... this episode is for you! Small business debt is common and not all debt is bad, however it can cause many boutique and small business owners a lot of financial stress when it impacts cash flow or when you don't know how to pay off business debt. You don't have to win the lottery to reduce business debt quickly. You can get out of debt while...2024-06-1426 minBoost Your Boutique with Emily BensonBONUS Mid-June Boutiqueland UpdatesBoutique Brilliance ClassesMay 15 Training Boost Your Boutique with Emily BensonBONUS Mid-June Boutiqueland UpdatesAll rights reserved Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy 2023-06-2043 min
Boost Your Boutique with Emily Benson618: 3 D's- Discipline, Dedication, & DiscernmentOn this #carisode, Emily talks about the 3 D's that you need when you are a boutique owner.
Follow Emily on Facebook: /stylishandsuccessful
Follow Emily on Instagram: @stylishandsuccessful
Hacking the Holidays Masterclass replay: www.boutiquetrainingacademy.com/holidaymc
Join the free Facebook Group: www.emilyfbgroup.com
Check out my YouTube Channel: bit.ly/emilyyoutube
Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique...2022-09-0718 min
Boost Your Boutique with Emily Benson617: Boutique Besties Vol. 5 with Andrea KenneyBoutique Besties is BACK and we are chatty as ever about life, boutique industry, and what to expect from investing in a BTA course (hint: YES- you work with Emily and the BTA coaches basically 1:1 on the group coaching calls).
Book a Roadmap call: https://calendly.com/btaemily/boutique-roadmap-call
Hacking the Holidays Masterclass: www.boutiquetrainingacademy.com/holidaymc
Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com
Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com
High Vibe Boutique Mastermind: www.boutiquemastermind.com
Follow Emily on Facebook: /stylishandsuccessful
Follow Emily on Instagram: @stylishandsuccessful or @boutiquetrainingacademy
Follow Andrea on Instagram: @andreamkenney
Join the free Facebook Group: www...2022-08-171h 15
Boost Your Boutique with Emily Benson616: Why You Should Shop at MarketEmily breaks down the difference between markets and shows (and why a lot of times retailers interchange those terms), how vendors at markets and shows work, and why going to shows/markets is going to help you grow your boutique business.
Follow Emily on Facebook
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How to Shop at Market Mini Course: https://www.boutiquetrainingacademy.com/offers/jzoZPAQo/checkout
Join the free Facebook Group: www.emilyfbgroup.com
Check out my YouTube Channel: bit.ly/emilyyoutube
Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:...2022-08-0327 min
Boost Your Boutique with Emily Benson615: You're Buying Too Much InventoryJoin Emily for another quick episode discussing a very common mistake that boutique owners make and that is overbuying inventory, especially when you start to grow.
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Join the free Facebook Group: www.emilyfbgroup.com
Check out my YouTube Channel: bit.ly/emilyyoutube
Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy...2022-07-2020 min
Boost Your Boutique with Emily Benson614: What To Do With Your Business When There's A Lot Going OnJoin Emily for a quick #car-isode discussing a very common topic that recently came up in one of our paid courses private Facebook groups and her response to that student. We know that there are plenty of you out in boutiqueland that are feeling this way or have felt this way in the past so Emily is here to offer some tips to help you overcome to feeling of overwhelm and to work on putting one foot in front of the other.
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Join the free Facebook Group: www.emilyfbgroup.com
Check out...2022-07-0617 min
Boost Your Boutique with Emily Benson613: Finding Happiness in Boutiqueland with Ariane BravermanIn this episode of the Boost Your Boutique Podcast, Emily is joined by Ariane Braverman, owner of Ariane’s Jewel Box and Boutique Training Academy Coach. They look back on their time in corporate retail, chat about accessories and intentional product assortment, and reflect on the importance of not crying over handbags.
Don’t forget to schedule a Roadmap Call if you’re interested in enrolling in Six-Figure Blueprint. Enrollment is open now until June 24th, 2022.
https://www.boutiquetrainingacademy.com/six-figure-blueprint
Join the free Facebook Group: www.emilyfbgroup.com
Follow Emily on Instagram: @stylishandsuccessful
Check out Emily's YouTube Channel: bit.ly/emi...2022-06-221h 03
Boost Your Boutique with Emily Benson612: Encore Episode 319- Three Concepts that are Taking You OUTIn this episode of the Boost Your Boutique Podcast, Emily talks about three concepts that are taking you out of the boutique game! Get ready to change your mindset on popular words that we frequently hear in Boutique Land. Enjoy!
🏖 Don’t forget to join the waitlist for the 2023 Rich Retailer Retreat! Space will be limited to 20-25 tickets next year. emily-benson.mykajabi.com/rich-retaile…2-palm-beach
Join the free Facebook Group: www.emilyfbgroup.com
Follow Emily on Instagram: @stylishandsuccessful
Follow Andrea on Instagram: @andreamkenney
Check out Emily's YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutiqu...2022-06-0826 min
Boost Your Boutique with Emily Benson611: Boutique Besties with Andrea Kenney Vol. 4Emily and Andrea are back with another episode of Boutique Besties! This time they sit down to chat about all things Rich Retailer Retreat. Join them as they discuss some of the A-M-A-Z-I-N-G speakers, experiences, and transformations that transpired. You don't want to miss this awesome episode!
🏖 Don’t forget to join the waitlist for the 2023 Rich Retailer Retreat! Space will be limited to 20-25 tickets next year. https://emily-benson.mykajabi.com/rich-retailer-2022-palm-beach
Join the free Facebook Group: www.emilyfbgroup.com
Follow Emily on Instagram: @stylishandsuccessful
Follow Andrea on Instagram: @andreamkenney
Check out Emily's YouTube Channel: bit.ly/emilyyoutubeMen...2022-05-2558 min
Boost Your Boutique with Emily Benson610- Stop Doing These Things!In this episode of the Boost Your Boutique podcast, Emily shares what she has seen boutique owners doing that may be hurting their businesses without them even knowing it!
Follow Emily on Facebook: Boutique Training Academy with Emily Benson
Follow Emily on Instagram: @stylishandsuccessful
Join the free Facebook Group: www.emilyfbgroup.com
Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! 2022-05-1124 min
Boost Your Boutique with Emily Benson609: Boutique Besties Vol. 3 with Andrea KenneyEmily & Andrea are back with another episode of Boutique Besties! They're covering their top 3 things that you need to focus on when you are starting your brick & mortar, mobile or online boutique.
Enroll in Boutique Basics Bootcamp Spring Cohort through 4/29: www.boutiquebasicsbootcamp.com
Follow Emily on Facebook: Boutique Training Academy with Emily Benson
Follow Emily on Instagram: @stylishandsuccessful
Follow Andrea on Instagram: @andreamkenney
Join the free Facebook Group: www.emilyfbgroup.com
Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat...2022-04-2745 min
Boost Your Boutique with Emily Benson608: You Don't Need to Be For Everybody with Anna ReidJoin Emily with special guest Anna Reid to talk major moves in your boutique biz, adding styling and juggling motherhood as a boutique CEO!
Follow Anna on Instagram @annareid
Follow Emily on Facebook: Boutique Training Academy with Emily Benson
Follow Emily on Instagram @stylishandsuccessful
Join the free Facebook Group: www.emilyfbgroup.com
Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! 2022-04-1351 min
Boost Your Boutique with Emily Benson607: Boutique Besties Vol. 2 with Andrea KenneyWelcome to a new series that you'll be seeing on the Boost Your Boutique Podcast- Boutique Besties that Emily will be cohosting with her Director of Operations Andrea Kenney. Each episode will feature some fun banter between Emily and Andrea talking about what they see going on in Boutiqueland - both good and bad - and some golden nuggets of knowledge from their years of experience in the retail industry.
Follow Emily on Facebook: Boutique Training Academy with Emily Benson
Follow Emily on Instagram: @stylishandsuccessful
Follow Andrea on Instagram: @andreamkenney
Don't forget to get your tickets to the 2022 Rich Retailer...2022-03-3042 min
Boost Your Boutique with Emily Benson605: Boutique Besties Vol. 1 with Andrea KenneyWelcome to a new series that you'll be seeing on the Boost Your Boutique Podcast- Boutique Besties that Emily will be cohosting with her Director of Operations Andrea Kenney. Each episode will feature some fun banter between Emily and Andrea talking about what they see going on in Boutiqueland - both good and bad - and some golden nuggets of knowledge from their years of experience in the retail industry. This episode Emily and Andrea talk about busy work and the process of hiring help in your biz.
Where we hired our fabulous new VAs: https://www.thevirtualsavvy.com
Follow...2022-03-0240 min
Boost Your Boutique with Emily Benson603: Encore Episode 005 Quick Start Guide to Opening a BoutiqueWe have an Encore Episode all the back from Season 1 of the Boost Your Boutique podcast this week!
A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here.
To get the Ultimate Boutique Bundle which includes 'The Ultimate Boutique Handbook' and 'The Ultimate Boutique Workbook' simple use this link: https://emily-benson.mykajabi.com/store.
On this episode you'll learn:
1) How to set an intention for starting your business, who you desire to serve...2022-02-0228 min
Boost Your Boutique with Emily Benson522: #LuLaRich: The Impact on BoutiquesThis week is the third and final installment of a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about the affects that LuLaRoe has left on the boutique industry - both as a whole and on the consultants who have left and opened independent boutiques.
**Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with...2021-10-2729 min
Boost Your Boutique with Emily Benson521: #LuLaRich: What LuLaRoe Did WrongThis week we start a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about everything that I feel LuLaRoe did right as a business.
**Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a...2021-10-2027 min
Boost Your Boutique with Emily Benson520: #LuLaRich: What LuLaRich Did RightThis week we start a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about everything that I feel LuLaRoe did right as a business.
**Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a...2021-10-1326 min
Boost Your Boutique with Emily Benson519: Rich Hit - How to Have a Successful BoutiqueWondering what it takes to have a successful boutique? Then this is the podcast episode for you. Take a few minutes out of your day, throw on your headphones or sit in the car and listen to this Rich Hit episode.
Retail Money Mindset: https://emily-benson.mykajabi.com/offers/rb48KKzj/checkout
Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com
Join the free Facebook group: www.emilyfbgroup.com
Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA...2021-09-2911 min
Boost Your Boutique with Emily Benson514: On Track for a Million Dollar Year with Cupcake CoutureEmily talks with Sam & Sara from Cupcake Couture about their goal to hit $1 Million in their boutique this year, how they've stayed in business for the last 12 years and their decision to hire Emily 1:1 in February (plus their INCREDIBLE results!)
Apply to work 1:1 with Emily: www.getrichretailer.com
Join the free Facebook group: www.emilyfbgroup.com
Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com
Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy 2021-07-2145 min
Boost Your Boutique with Emily Benson513: Starting Your Brick & Mortar BoutiqueOn this week's podcast episode, we are bringing you another Rich Hit and Emily is sharing with you her experience in opening her brick-and-mortar boutique, mistakes she made, and lessons she learned in the hope that you may not make them yourself!
Get the free How to Grow Your Boutique Business micro-course: https://emily-benson.mykajabi.com/grow-my-boutique
Join the free Facebook group: www.emilyfbgroup.com
Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com
Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA...2021-07-0720 min
Boost Your Boutique with Emily Benson509: Mastering Your Mindset & Growing Your Boutique with Laura SchaefferIn an interview with a long time student turned 1:1 client, Emily talks with Laura Schaeffer, CEO of Quaintrelle Boutique in Maryland. Laura talks about her experience with changing her mindset through working with Emily in her courses and the steady growth she has seen in her boutique over the last two years.
Get on the waitlist for SFBB:
https://emily-benson.mykajabi.com/mailinglistMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner...2021-05-191h 08
Boost Your Boutique with Emily Benson502: Rich Hit- How to Grow Your Boutique's AudienceA new podcast series- RICH HITS - will be gracing your airwaves this week! Meant to inspire you to get up and get moving in your business, RICH HITS are short episodes that you can tune in to for under 10 minutes.
This week's RICH HIT is all about growing your boutique's audience and utilizing social media.
How to Grow Your Audience webinar: https://emily-benson.mykajabi.com/offers/pskzQLBp/checkoutMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy 2021-02-1012 min
Boost Your Boutique with Emily Benson433: Another Perspective on Boutiqueland with Andrea KenneyOn this week's episode, Emily talks with Andrea Kenney, Brand Manager for Team Emily. Andrea has been with Team Emily for almost 2 years and chats about her experience in luxury retail, what she sees come into our inbox and another perspective on not only Emily's business but yours as well!
Join the FB group: www.emilyfbgroup.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here...2020-11-1851 min
Boost Your Boutique with Emily Benson426: Fall Pep Talk with EmilyIn this week's episode, Emily talks tips and tricks to get you through this fall. She goes into depth on how to educate your customer, not panicking on a slow day or week, and how to double down on what's working for you.
Black Friday Masterclass: www.blackfridaymasterclass.com
Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com
YouTube: bit.ly/youtubeemilyMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! ...2020-09-2327 min
Boost Your Boutique with Emily Benson425: 2X Your Boutique Sales in Less Than A Year With Alyssa WagnerIn this week's episode Emily talks with Mastermind client, Alyssa Wagner on her journey from MLM consultant to independent boutique owner. Their conversation covers everything from her decision to go out on her own, to why her boutique has been such a success and the growth she has seen over the past 7 months working with Emily (despite a pandemic!).
Alyssa's Facebook Group: https://www.facebook.com/groups/cactusloungeboutique
Follow Alyssa on Instagram: @cactusloungboutique
Apply for the High Vibe Boutique Mastermind: www.BoutiqueMastermind.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click...2020-09-1635 min
Boost Your Boutique with Emily Benson421: What Does It Mean To Have A $1 Million A Year BoutiqueOn this week’s episode, Emily talks about the two important fundamentals of growing your boutique to a $1 million a year. Emily talks about the importance of getting the help that you need and also how important mindset is and what it means to know that your boutique has your back.
Mastermind Application: www.boutiquemastermind.com
Make sure that you rate, review, and subscribe before you leave!Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Bo...2020-08-1932 min
Boost Your Boutique with Emily Benson417: How to Get Yourself Out of a RutHas 2020 just been the pits for you? Let's get real here - it's been the pits for most of us. Want to know what the biggest difference between my clients that are crushing it is and the boutiques I see struggling the most?
In this episode, I am going to give you actionable advice that you can take as soon as this episode is over to change the way you look at your boutique!
Retail Money Mindset: https://emily-benson.mykajabi.com/offers/rb48KKzj
Social Selling Masterclass: bit.ly/BTAmasterclassMentioned in this episode:Join Boutique Training...2020-07-2218 min
Boost Your Boutique with Emily Benson104: Start Series: How to Get Your First Sale in Your Online BoutiqueReady to open your online boutique and wondering how to get your first sale? Listen to this podcast for tips on how to make your first sales in your online boutique!
Boutique Basics Bootcamp LIVE opens June 11th, 2020!
www.boutiquebasicsbootcamp.com
Pricing Assortment Bundle: https://emily-benson.mykajabi.com/offers/2BSnTfL4/checkout
Try Shopify for FREE: bit.ly/emilyshopifyMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click...2020-06-0419 min
Boost Your Boutique with Emily Benson411: What it's like to Own a Handmade Gift Store with Andrea RahalOn this weeks' episode, Emily interviews one of her Mastermind clients, Andrea Rahal. Andrea's story is both unique and inspiring because, unlike many of Emily's students, she doesn't own a traditional clothing boutique. A graphic designer and photography major, Andrea had always dreamt of building a place to display and sell both her creations and other local artists. Her love for handmade and letterpress products inspired her to open a boutique where beautiful gifts can be displayed and loved by the customers of Inkwell Modern Handmade. Andrea shares some of the mindset and business practices that she continues to implement...2020-05-2033 min
Boost Your Boutique with Emily Benson408: When to Pivot Your Boutique Business with Jill TannerOn this week’s episode, Emily talks with Jill Tanner, owner of Southern Honey Boutique and Market 2 Boutique, on her success over the last 5 years. Southern Honey has an amazing social media presence, two locations, and Jill is a shining example of many of the concepts Emily teaches in her courses.
Jill has mastered the concept of pivoting her business. One of her biggest business pivots has been the creation of the Market 2 Boutique app which can be integrated into Shopify and Comment Sold or can be used on its. It's an amazing tool to help you keep track of yo...2020-04-0843 min
Boost Your Boutique with Emily Benson405: Using Your Strengths to Build your Business AND Enhance your Life with Joan HobbsOn this week’s episode, Emily talks with Executive Coach Joan Hobbs about StrengthsFinder - a talent assessment taken by over 20 million people - and how understanding and applying your strengths can help build your business while increasing your confidence and energy and making it easier to achieve your goals.
Joan had a long career of facilitating employee development and leadership team effectiveness within large corporations. As an Executive Coach and Leadership Team Effectiveness Consultant, Joan applies her passion for human development as well as her own strengths to help individuals understand and develop their strengths to make greater contributions wi...2020-03-1159 min
Boost Your Boutique with Emily Benson403: Boutique Industry Trends To Worry AboutOn this week's episode, Emily talks about the trends that you should worry about and the ones you should probably skip out on!
1. Knockoffs and using other brands logos, patterns and names. Stay out of legal trouble and avoid copyright infringement by avoiding buying these items.
2. Growing through too many giveaways. It diminishes your brand and can also attract an "un-ideal" customer.
3. Overbuying and thinking you need new arrivals ALL THE TIME. The truth is you don't - you need new arrivals in accordance with how you're selling.
Make sure that you rate and leave a review on the podcast...2020-02-1224 min
Boost Your Boutique with Emily Benson402: Why Buying From a Community Based Marketplace is Best with Cheryl TanOn this week’s episode, Emily talks with another industry heavy hitter, Cheryl Tan. Cheryl is the Vice President of Brand for Tundra, a free online marketplace for buyers and wholesalers in the US and Canada. They even ship to buyers worldwide!
Tundra has been building a community based on supporting other small businesses. They have worked to help forge the connection between consumer and creator by supporting those small businesses and showcasing their products. If you are a fan of reviews (and who isn’t?!), Tundra allows buyers to review their orders and also posts pictures of how they styl...2020-01-2934 min
Boost Your Boutique with Emily Benson401: What's Really Going on in Boutiqueland with Allen WilliamsWhat happens when two retail veterans get together and talk shop? On this week's episode, Emily talks with Allen Williams from Springboard Retail. Allen is a retail technology veteran with over 10 years of experience in SaaS retail. As part of the founding team of Springboard Retail, Allen was integral to the initial design and development of the product, early sales and marketing efforts, customer service operations, and overall growth of the company.
Emily and Allen talk about what's really going on in boutiqueland, why big box online retailers aren't killing boutiques and some of the trends that Allen has seen...2020-01-1541 min
Boost Your Boutique with Emily Benson337: Wrapping Up 2019: Taking Inventory & Practicing GratitudeThe final podcast episode of 2019!
In this week's episode, Emily recaps 2019 and encourages listeners to finish the last few weeks of this year strong. She covers taking inventory, both literally and figuratively! Taking inventory in your boutique is super important (hello taxes!) but also taking inventory of what you accomplished this past year.
Take a look at those VIP lists and send gifts or a note to your best customers to show gratitude for their support the last year. Start 2020 off from a place of gratitude and love!
Thank you so much for supporting Emily and Team Emily this past...2019-12-1827 min
Boost Your Boutique with Emily Benson336: New Years Goal Setting and the Frequency of Money with Cameo GoreOn this week’s podcast, Emily talks with two-time podcast guest Cameo Gore about New Years goal setting and the frequency of money. In their conversation, Cameo explains that there are generational patterns that have influenced our perception of money and also that of abundance. Working on your mindset and specifically your money mindset is not a one and done type thing! Their discussion also delves into what it means to grow from a place of abundance, what that looks like, the power of making a decision as well as the energy behind making a decision. Cameo wants you to tr...2019-12-0449 min
Boost Your Boutique with Emily Benson335: Become Aware of Your Self Judgement with Tracy LittThis past September, Tracy was a guest speaker at the Rich Retailer Retreat and she seriously changed some of the attendees lives! So much so, that Emily wanted to get her message out to even more of you!
During Tracy’s second time as a guest on the Boost Your Boutique podcast, Emily talks with Tracy about how to become aware of your self judgement and how detrimental self judgement is to your well-being!
Self judgement is an epidemic. By becoming aware of the times when you are exercising self-judgement, you can make the choice to shift that judgement into so...2019-11-2051 min
Boost Your Boutique with Emily Benson333: Marketing & Promotion for the Holiday SeasonIt's (going to be) the most wonderful time of the year!
It's almost the busiest season for boutique owners! Before the holiday season really ramps up, Emily is here to give you some great ideas for promotion and marketing for Holiday 2019.
From how to create an amazing gift guide to how to prepare for those big sales days (Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday), Emily gives you tips on utilizing your best selling items and creating great promotions around them.
So if you're ready to have the most fabulous holiday season EVER, grab a notebook and...2019-10-2330 min
Boost Your Boutique with Emily Benson330: Opening a Boutique in a Developing Area with Elissa PaquetteOn this weeks Boost Your Boutique podcast, Emily chats with Elissa Paquette, boutique CEO of Calico in New Bedford, MA. If you aren’t familiar with New Bedford, it’s a developing area and was even more so when she opened her boutique on a whim 12 years ago. Elissa chats with Emily about the evolution of her business, her wins and losses, and the journey to becoming a successful brick and mortar and e-commerce boutique!
LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher
Six Figure Boutique Blueprint is open for enrollment through 9/13! www.sixfigureboutiqueblueprint.com2019-09-1151 min
Boost Your Boutique with Emily Benson329: How To Use Social Media For Your BoutiqueOn this week's podcast, Emily talks SOCIAL MEDIA. Boutique owners constantly ask Emily about how to utilize social media to grow their business. Its a powerful platform that millions of people use on a daily basis so its a perfect place to find your ideal customer.
Emily provides actionable tips and tricks you can take starting TODAY to better utilize social media and grow your boutique's audience!
LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher
Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd, 2019.
Grab your ticket here...2019-08-2835 min
Boost Your Boutique with Emily Benson326: How I Started The Fashion TruckIn this week’s episode, Emily talks about her roots in the retail industry. Unlike most other retail consultants, Emily has experience in both product design and development and has owned both a mobile boutique AND a brick and mortar.
Emily talks about her journey to opening her first business, The Fashion Truck in 2011. Her career in retail in New York City to making her entrepreneur dreams come true in her home town, she hopes that sharing her own story will inspire you to have that “great Idea” and pursue your dreams!
LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit...2019-07-1845 min
Boost Your Boutique with Emily Benson325: Influencer Marketing and Why It's Important with Jibran MalekOn this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing.
Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space.
Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.comMentioned...2019-07-0331 min
Boost Your Boutique with Emily Benson324: How to Transition from Behind the Chair to a Boutique Full-Time With Stacey McFarlandAfter 32 years as a hair stylist, Stacey McFarland was ready to hang up her styling sheers. The job was taking a toll on her and while she knew she was a fantastic hair stylist, she knew that it wasn’t her true passion.
Her boutique started in the lobby of her hair salon with a few accessories and has now expanded to a full boutique! After working with Emily for several years, she has a successful hair salon AND boutique, The Studio, Spa, and Boutique in Martinsburg, West Virginia. She is proof that you don’t have to stay stuck wher...2019-06-1957 min
Boost Your Boutique with Emily Benson309: Influencers, PR & Events In Your Boutique With Alex NortonEveryone's asking about Influencers and how to grow their reach for their boutique, so today Alex Norton is giving you the scoop on how to make it easy and fun!
Want to sign up for my MAGIC MEETUP in Las Vegas on Feb 6, 2019? Here's the link to be added to the guest list: https://emily-benson.mykajabi.com/emily-magic-meetup
For more info about my Rich Retailer Retreat and to register, click here: www.RichRetailerRetreat.com
In this episode we cover:
Traditional Media Relations
How to reach out to writer and producers and get them to respond!
How to utilize local/ regional...2019-01-3058 min
Boost Your Boutique with Emily Benson305: Why Your Boutique Needs Multiple Marketing ChannelsAmazon & Apple just did a deal that is going to put alot of small resellers out of business. Why does that matter to boutiques? It shows that platforms like Amazon can turn on a dime to show loyalty to big brands over smaller sellers. This is important as we grow our boutiques because we have to stop the trend of the "Instagram" or "Facebook" boutique and own as much of our platforms and data as possible ASAP.
*** OPEN NOW: ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:
www.SixFigureBoutiqueBlueprint.com***
"The Ultimate Boutique Handbook" on Amazon here:
www.ultimateboutiquehandbook.com
The...2019-01-0230 min
Boost Your Boutique with Emily Benson304: Lessons Learned In 2018Before we go into 2019, let's look back at 2018. I want to share a raw and real episode about the big lessons I've learned in 2018. How will I take that and run into 2019 with positive momentum?
"The Ultimate Boutique Handbook" on Amazon here:
www.boutiquehandbook.com
The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com
ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:
www.SixFigureBoutiqueBlueprint.com
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: http://www.StylishandSuccessful.com
Instagram: @stylishandsuccessful
Facebook: /stylishandsuccessful
Twitter: @Stylish_Success
Huffington Post: http://www.huffingtonpost.com...2018-12-3138 min
Boost Your Boutique with Emily Benson303: You Are Your Boutique's #1 InfluencerStop hiding in your boutique business! Over and over I see missed opportunities for boutique owners to step more into the spotlight and be their own best influencer. In this episode I talk about what being an influencer means, how to do it when you're an introvert, and the ins and outs of sharing more of yourself to attract more amazing customers!
ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:
www.SixFigureBoutiqueBlueprint.com
"The Ultimate Boutique Handbook" on Amazon here:
www.ultimateboutiquehandbook.com
The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
...2018-12-2134 min
Boost Your Boutique with Emily Benson225: The Difference between Positivity & MindsetMINDSET. It's something I talk about alot, but maybe you are under the impression that it's just about being more positive. It's not...really.
Honestly this whole conversation is really nuanced, much like business. It's why my second book will be a deep dive into the work.
Until then, I'll continue to encourage you to GO DEEPER and understand why you might not be getting the results you want in your life and business. Oh, and teach you how to shift into a place where results come FASTER AND FASTER!
This episode is probably in my top 3 favorites of all...2018-09-1929 min
Boost Your Boutique with Emily Benson221: 3 Common Money MythsTo get into the Retail Money Mindset for a limited time only click here: www.retailmoneymindset.com
Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6K
START A BOUTIQUE BUSINESS PLAN BUNDLE:
"The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE...2018-08-0127 min
Boost Your Boutique with Emily Benson220: Dropshipping, Pre-Orders & Subscription BoxesWe get so many questions about dropshipping, pre-orders & subscriptions boxes inside The Fashion Truck Tribe, I thought I HAD to do an episode about them. You might think that I'm discouraging you from trying these methods out--- I'm NOT. I really want you to think long and hard, and create a business plan around when you think these models will be profitable for you. Each CAN work, but assessing the motivation and plan should be your #1 focus!
Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
...2018-07-2529 min
Boost Your Boutique with Emily Benson219: The Inside Scoop on WWDMAGIC with Kelly HelfmanYou either LOVE it… or are SCARED of it. Fear not, BoutiqueLand! I’ve brought in THE woman behind of the infamous Las Vegas fashion trade show, WWDMAGIC, on the show to debunk all myths and rumors you may have heard about it on the Internet. Kelly Helfman, Vice President and Brand Director of WWDMAGIC, tells me that the twice annual show is NOT overwhelming, NOT hard to shop and actually sounds SUPER fun! In our in-depth conversation, Kelly walks us through how to shop WWDMAGIC, what’s new for the August 2018 show and shares her take on boutiques in today’...2018-07-1850 min
Boost Your Boutique with Emily Benson218: How to Look at Your Boutique Like a CustomerGrow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6K
START A BOUTIQUE BUSINESS PLAN BUNDLE:
"The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: http://www...2018-07-1128 min
Boost Your Boutique with Emily Benson217: How To Drive Traffic To Your Boutique's WebsiteGrow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6K
START A BOUTIQUE BUSINESS PLAN BUNDLE:
"The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: http://www...2018-07-0428 min
Boost Your Boutique with Emily Benson215: Banish Self Doubt And Become UnstoppableYou can be, do and have whatever you want. But doubt is an epidemic amongst boutique owners. They are caught up in thinking negatively, worried about money and trying do to it all themselves. In this episode I’m going to teach you the ways in which I have banished my self doubt and become unstoppable.
1. Boost your confidence
2. Relax
3. Begin to Love Yourself. Deeply, truly look in the mirror and love who you are. And try tapping/EFT.
Here are the EFT Resources I mention in this episode:
Brad Yates on YouTube: https://www.youtube.com/eftwizard
What is Ta...2018-06-1327 min
Boost Your Boutique with Emily Benson214: What's Your Boutique's Origin Story?This is something that KEEPS coming up as I work with more and more of you. It's not about FINDING customers, it's about ATTRACTING customers. One of the biggest ways to do that is by sharing you and your story. In this episode I guide you through what that structure looks like and how to do it so it doesn't stress you out!
Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6...2018-06-0833 min
Boost Your Boutique with Emily Benson213: Make Your Boutique Money With Facebook LiveGrow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6K
START A BOUTIQUE BUSINESS PLAN BUNDLE:
"The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook
Available here: www.ultimateboutiquebundle.com
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: http://www...2018-05-3131 min
Boost Your Boutique with Emily Benson212: The Income Replacement Formula With Christine McAlisterHow appropriate on "Work Day"/Labor Day around the world, my friend Christine McAlister's book is published all about how to get OUT of your JOB!!!
Do you dread getting up every day to just go through the motions again?
Do you get a knot in your stomach every time you approach your office or work building?
Do you hate it when your boss breathes down your neck?
Yeah, I did too. I remember when I would listen to meditation tracks in a yellow cab (remember those?) crosstown on my way to my job at Club Monaco in NYC. I...2018-05-0229 min
Boost Your Boutique with Emily Benson211: 3 Biggest Mistakes I Made In My BoutiqueONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
amzn.to/2mRel6K
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: www.StylishandSuccessful.com
Instagram: @stylishandsuccessful
Facebook: /stylishandsuccessful
Twitter: @Stylish_Success
Huffington Post: www.huffingtonpost.com/author...2018-04-2531 min
Boost Your Boutique with Emily Benson210: Ending the "QUICK FIX" SyndromeDo you think there's a quick fix for your boutique business? So many women do!!! In this episode I'm going to explain why thinking there's a quick fix can be a tough pill to swallow and how to have a quantum leap in your mindset around it.
1. Think taking a course, reading a book or even listening to this podcast is enough to change your business? It's not! You have to implement the steps and advice to actually see results. You need to do what's required to grow a sustainable business!
2. Think throwing money at tangible places will help? Nope...2018-04-1829 min
Boost Your Boutique with Emily Benson209: Your FAQs About Boutique OperationsWe see the same questions pop up all the time in The Fashion Truck Tribe. I figured I'd answer them here on the Podcast today! And of course, I do more than just answer the questions... I go deeper into the theory and full explanation with resources you can use as well!
Here's what I covered:
1. How much inventory should I buy when you first start out? Do I need a budget?
2. What’s a realistic sales goal for your first month in business?
3. Do I need a logo?
4. What’s the deal with pre-orders?
Here are the resources I talk...2018-04-0431 min
Boost Your Boutique with Emily Benson207: Pay Yo'self Series: How To Pay YourselfI’m wrapping up this powerful 3 part series on PAYING YOURSELF!!! If you haven’t heard it yet, I’m over boutique owners saying they can’t pay themselves because they need to prioritize paying for other things. Most likely, you aren’t managing your margins or expenses appropriately— that’s the first place to check in with yourself. If you go longer than 6 months without paying yourself, most likely, you never will and your boutique will fall flat because you aren’t managing your money correctly. In this episode I focus on teaching you how to actually start paying yourself:
1. Foc...2018-03-1426 min
Boost Your Boutique with Emily Benson206: Pay Yo'self Series Part 2: Why You MUST Pay Yourself!I'm going DEEPER with this whole 'YOU'VE GOT TO PAY YOURSELF" idea this week. Because really guys, you HAVE to start taking a salary from your boutique business... and this week I'm going to tell you WHY you MUST pay yourself! I feel like I'm trying to convince boutique-land to adjust from a very old martyrdom mindset, to a "money flows in and out of my business with ease and grace" mindset!
Here's my top 3 reasons why you really MUST start paying yourself:
1. We have to evolve into a modern relationship with money! Te internet has changed everything but our...2018-03-0729 min
Boost Your Boutique with Emily Benson205: Pay Yo'self Series Part 1: Why You Aren't...I'm not ok with it. I'm not ok with Boutique owners not paying themselves. It's just unacceptable. You started this business because you love it- now it's time to decide why you haven't paid yourself (more) yet!
The first in a 3 part series, I'm diving into WHY you aren't paying yourself (or not paying yourself more!).
1. You don't believe you deserve to get paid for your work in your store.
2. You don't see other boutique owners paying themselves.
3. You say "I can't afford it."
I'd love to hear from you at hello@stylishandsuccessful.com with an email titled "I've decided...2018-03-0128 min
Boost Your Boutique with Emily Benson204: The UpsellGrow your own successful retail store: Brick and Mortar | Mobile | Ecommerce:
RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6K
START A BOUTIQUE BUSINESS PLAN BUNDLE:
"The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook
Available here: bit.ly/boutiquebundle
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: http://www...2018-02-1531 min
Boost Your Boutique with Emily Benson202: MYTH // "I Need A Facebook Group"RESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6K
START A BOUTIQUE BUSINESS PLAN BUNDLE:
"The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook
Available here: bit.ly/boutiquebundle
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: http://www.StylishandSuccessful.com
Instagram: @stylishandsuccessful
Facebook: /stylishandsuccessful
Twitter: @Stylish_Success
Huffington Post...2018-01-3125 min
Boost Your Boutique with Emily Benson201: Visual Merchandising MagicRESOURCES I OFFER:
BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher
bit.ly/boostyourboutique
"The Ultimate Boutique Handbook" on Amazon here:
http://amzn.to/2mRel6K
START A BOUTIQUE BUSINESS PLAN BUNDLE:
"The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook
Available here: bit.ly/boutiquebundle
BOUTIQUE ELITE MEMBERSHIP PROGRAM:
Check it out here: www.boutiqueelitemembership.com
ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:
http:/bit.ly/SFBA17
BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com
FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com
==================================================
SOCIAL MEDIA:
Website: http://www.StylishandSuccessful.com
Instagram: @stylishandsuccessful
Facebook: /stylishandsuccessful
Twitter: @Stylish_Success
Huffington Post...2018-01-2432 min
Boost Your Boutique with Emily Benson027: Why Your Customers Aren't Seeing Your Facebook PostsIt's not Facebook's fault. How about we all stop blaming the 'Facebook algorithm' your Facebook page for not taking off? The issue is that you just aren't using Facebook correctly.
With consistent posting, authentic branding and a dose of what's truly needed to make Facebook work for you, this episode is going to walk you through a plan.
1. Start creating original content.
- No sharing from Instagram.
- Create engaging posts!
2. Start utilizing Facebook Live.
- Video is king, master it to make lots of money.
- If you haven't yet, purchase my Facebook Live Like a Pro mini course...2017-10-1832 min
Boost Your Boutique with Emily Benson026: The Low Down On Apparel ShowsApparel shows, markets, showrooms... what?! I've noticed that so many new boutique owners are simply going online and purchasing inventory through aggregate sites like FashionGo and LA Showroom. I'd never say that this is a bad thing, buttttt if you want to run a quality boutique, it's a great investment to go to a Market Center or Fashion Apparel Trade Show each season.
Why?
1. Create a plan for the show. Know how much money you can spend each month based on last year's sales. Understand what your assortment needs are!
2. Go slow around the show-- you don't have to be...2017-10-1123 min
Boost Your Boutique with Emily Benson025: Why Your Website Isn't WorkingThe #1 Question we are seeing over in The Fashion Truck Tribe (bit.ly/trucktribe) this month is: "Why aren't people buying from my website?" LET'S DISCUSS. I've seen alot of great websites, and I've seen alot of websites that need some love. In this episode, I'm going to break down the 3 most common issues I see with almost all boutique websites I visit.
Here's to making lots of friends and making lots of money!
- Emily Benson
Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribeMentioned in this episode:Join Boutique Tra...2017-09-2832 min
Boost Your Boutique with Emily Benson024: Coming Back From A (Summer) Slow DownI'm BACKKKKK! Wow guys. I needed that break! I just took the month of August off from this Podcast and a few other 'business' activities to spend that time on resting and relaxing. And boy do I feel amazing!!
I'm going to share my personal story of why I needed a break, and let you in on how I've 'come back' from my slow down without killing myself in the process.
1. Reassess or re-create goals for the month/quarter.
2. Don't beat yourself up for taking a break.
3. Ease into it!
Happy to see you!
Here's to making lots of friends...2017-09-0632 min
Boost Your Boutique with Emily Benson022: Sneaky Ways Your Mindset Is Affecting Your BoutiqueMindset... a topic I keep getting asked to teach more about. So, let's discuss. Because I see it in your FB comments and posts... there are so many ways money mindset is sneaking into your thoughts and ideas. And it's going to start affecting your business. I'm going to show you the ways that mindset is hurting your boutique on this week's episode of the podcast.
We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17
1. You...2017-07-2631 min
Boost Your Boutique with Emily Benson021: What To Do When No One Supports Your Boutique DreamWe asked in my Facebook Group, The Fashion Truck Tribe, what you wanted to hear about on the podcast, and this topic resonated with many women (and probably some who didn't even speak up!). What to do when no one supports your boutique dreams. This is a big one guys...
And my number one thing is to GET SUPPORT. We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17
But really... it all starts with trusting yourself...2017-07-2034 min
Boost Your Boutique with Emily Benson020: Why Your Social Media Isn't Converting Into SalesAre you struggling to get sales from social media? Do you have traffic to your online boutique, but it’s not converting into dollars? This episode is made for YOU! I’m going to show you the top 3 ways that are going to transform your social media into sales for your boutique business.
Here are the 3 ways you might not be converting social media into sales:
1. Your mindset is busted! Switch it up!
1. Stop saying things like “I’m not making sales” or “my FB group is dead” or “it’s not working”. Switch the script to what you DO WANT to be happening...2017-07-1239 min
Boost Your Boutique with Emily Benson019: Let's Talk About Debt BabyI’m so sick of hearing about boutique owners being freaked out about debt. Let’s get down to figuring out how to stop giving away your money power around debt in this episode of the podcast.
1. Take the shame out of it!
1. Why are mortgages ok, but investments of inventory on a credit card aren’t?
2. Let’s call this debt, a business investment.
3. Stop giving debt power because what you focus on expand, but the shame will get worse if you focus on it and will give in the way of you running your business.
2. Stop paying off your cre...2017-06-2838 min
Boost Your Boutique with Emily Benson018: Why You Should Buy What You LoveThis is an edited replay of a Facebook Live.
Here's to making lots of friends and making lots of money!
- Emily Benson
Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy 2017-06-2119 min
Boost Your Boutique with Emily Benson017: My Dallas Trip TakeawaysThis week I've been living in Dallas!! On Monday, I spoke about mobile retail at The Boutique Summit and on Tuesday I hosted the Boost Your Boutique Workshop.
If you'd like to get a digital ticket to the 3 Hour jam-packed Boost Your Boutique Workshop, you can order those here: bit.ly/BYBDallasReplay
Here are my 3 takeaways for your boutique business:
1. It doesn't take a lot of money to start a boutique, but it takes a lot of heart and effort.
2. Be your brand.
3. Conciously grow your business by trusting your gut and knowing that flexibility will pay off.
Here's to...2017-06-1532 min
Boost Your Boutique with Emily Benson016: Smart Social Media Strategies With Deb LaflammeSocial media is an overwhelming task for a boutique owner- I know. What platform to post on, how often to post… what to post?!
That’s why I’ve invited my friend and social media expert Deb Laflamme onto the Boost Your Boutique Podcast today.
Deb, Owner & Chief Ideaprenuer of For the Love of Your Biz supports a varied list of clients and businesses, from retail to real estate including small local businesses, fitness and health coaches and solopreneurs. Offering you creative ways to tell your brand story, her support and trainings are designed to meet you where you are (in you...2017-06-0745 min
Boost Your Boutique with Emily Benson015: How To Outsmart NegativityDo you feel like it's easy to find yourself in a negative headspace? Maybe you spend many days down in the dumps? Lady- we've GOT to change that right now!
In this episode I'm going to teach you three highly effective ways to outsmart negativity!
1. Focus on Feeling Good
- Pay attention to your feelings throughout the day
- Be aware and identify the name for the feeling on the Emotional Guidance Scale (source: Abraham Hicks Publications)
- Make subtle shifts in your feelings to move toward feeling good more of the time
The Emotional Guidance Scale (source: Abraham Hicks...2017-05-3135 min
Boost Your Boutique with Emily Benson014: Integrating Fitness And Music Into Your Business With Andrew Igbo PerezFeeling like you're in a funk in your business? Chances are it's because you aren't prioritizing fitness or music in your life outside of your store!
This week I talk to Andrew Igbo Perez, personal trainer and DJ at Las Vibras De La Casbah in Antigua, Guatemala. Andrew was the key factor in me 'getting my mojo' back this winter, pushing my fitness levels three times a week.
Here he's going to give you very simple tips to add more movement into your days, and how to find the beats that will keep you moving and your customers coming back...2017-05-2434 min
Boost Your Boutique with Emily Benson013: Hidden Ways You're Losing Money In Your Boutique BusinessAlways 'making money', but none of it is in the bank? I'm going to show you 4 hidden ways you are losing money in your boutique business.
1. You're initial margin isn't high enough because you most likely aren't charging enough.
2. You're giving way to many miscellaneous discounts.
3. You are running constant sales and not marking down throughout the season.
4. You don't have a charity policy that works with your profitability needs.
Here's to making lots of friends and making lots of money!
- Emily Benson
Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribeMentioned...2017-05-1030 min
Boost Your Boutique with Emily Benson012: Taking Personal Responsibility in Your Business with Alexandra CovucciHave you been delaying getting things done in your boutique? Maybe you've turned to complaining about your sales? Or even disconnected with your future boutique owner self?
Mindset coach Alexandra Covucci is on the podcast today talking about how to take back your personal power in your life and business. We start off talking about why she decided to close down her Facebook group, and end up talking about how you can step into the woman you imagine yourself being. What I loved most about this episode was how Alexandra gives us very simple and practical steps on how to...2017-05-0338 min
Boost Your Boutique with Emily Benson011: Having More Fun in Your Boutique Business with Greg BuiaWorking too hard? Wondering when you're ever going to relax and make the money you want? Stop right there and listen to this episode.
Greg and I get into the concept of wanting, allowing and how to get what you want in life. We also explore the magic value of what you are offering in your boutique.
When he was 21, Gregory C. Buia came to prominence as an underground writer. After stepping away from writing he spent 18 years studying spirituality, religion, and self improvement; practiced meditation for 10 years; and traveled the world and lived at monasteries. Spending his adult life...2017-04-2628 min
Boost Your Boutique with Emily Benson008: Using Your Intuition in Your Business with Cameo GoreFor 20 years Intuitive Success Coach Cameo Gore worked in the healthcare industry. She started as a Registered Nurse in the Operating Room and worked her way up the ladder to become Director of Surgery at a Nationally ranked Pediatric Hospital.
She had to give herself permission to be a beginner again, shifting into coaching. Starting her business allowed her to see that she was “starting over” being an entrepreneur.
#HeartOverHustle is Cameo’s signature hashtag… how to get over the busy, the struggle and create a gorgeous path to grow your business:
1. You can create incredible results without being busy!
2. Ask your...2017-04-0534 min
Boost Your Boutique with Emily Benson006: Why Your Boutique Isn't GrowingDo you feel like your boutique is at a standstill in sales? Are you frustrated that customers aren't coming in the door? Or maybe you're trying to expand, but you're stuck? This week's episode has the answers and ideas you need.
Emily tells more of her story and weaves in what she's learned (sometimes the hard way!) to overcome the toughest spots in her boutique business.
The 3 big reasons you're not growing:
1. You don't have support. Getting the support you need, whether it's a community or a mentor, business owners 100% need a support network of other boutique owners and peers...2017-03-2222 min
Boost Your Boutique with Emily Benson005: Quick Start Guide to Opening a BoutiqueYou asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle
On this episode you'll learn:
1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them.
2. That you need to write a business...2017-03-1628 min
Boost Your Boutique with Emily Benson004: Get Consistent or Get Lost!Most boutique owners are on the 'get lost' tipping point in their business. Overworked, exhausted and no light at the end of the tunnel. In this episode, Emily will give you her top tips for getting consistent in your business so you can grow your business faster and with more ease.
Here's to making lots of friends and making lots of money!
- Emily Benson
Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join...2017-03-0924 min
Boost Your Boutique with Emily Benson003: Why are Boutique Owners B*tches?Yup, I'm going there... why are boutique owners and "fashionistas" so b*tchy? What's up with the division between new and established retail store owners? In this episode I'm going to try to bridge the gap and help us all understand each other. Because really, we all just want to sell cute stuff and make lots of money... right?!
Here's to making lots of friends and making lots of money!
- Emily Benson
Find more at:
www.boostyourboutique.com
www.stylishandsuccessful.com
www.fashiontruck.com
bit.ly/trucktribeMentioned in this episode:Join Boutique Training Academy Inner...2017-02-2832 min