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Boris Ewenstein

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ChefTreff - ein K5 Podcast von Sven Rittau
ChefTreff - ein K5 Podcast von Sven RittauCT #267 Chefwechsel, KI & Kuration: Wie Boris Ewenstein Otto für die Zukunft aufstelltDer E-Commerce steht an einer historischen Schwelle und mitten drin positioniert sich Otto neu. In dieser ChefTreff-Folge spricht Host Sven Rittau mit Dr. Boris Ewenstein, dem frisch ernannten Incoming CEO von Otto (ab 2026), über die Rolle von KI, Markenführung, Sortimentsstrategie und den Wandel Ottos vom klassischen Händler zur kuratierten Plattform. Boris spricht ehrlich über den tiefgreifenden Umbau des Unternehmens: von der klaren Abgrenzung zu anonymen „Everything marketplaces“ über die Entwicklung eines kuratierten Sortimentsmodells bis hin zu neuen Service- und Beratungserlebnissen, die weit über die klassische Produktsuche hinausgehen sollen. Mit Sven diskutiert er außerdem, warum KI für Otto nicht...
2025-12-1652 minK5 Commerce Cast
K5 Commerce CastCC #185 Einmal OTTO Versand und zurück. Das Update zur Marktplatz-TransformationMit über 12 Millionen aktiven KundInnen und einer hybriden Plattformstrategie gehört OTTO zu den größten Playern im deutschen E-Commerce. Zwischen Wholesale und Marktplatz, zwischen Tradition und Disruption, muss das Unternehmen heute Antworten auf gleich mehrere Megatrends finden – von chinesischen Plattformen wie Temu und Shein über KI-Agenten in der Produktsuche bis hin zu Social Commerce.In dieser K5 Commerce Cast Folge, aufgenommen auf der Deep Dive Stage der K5 2025, spricht Marcel Brindöpke mit Dr. Boris Ewenstein, Bereichsvorstand Retail & Marketplace bei OTTO, über die Transformation des Geschäftsmodells, die Rolle von Sortimenten als Steuerungsgröße und die Ba...
2025-09-1521 minBusiness Punk – How to Hack
Business Punk – How to HackVon MTV über McKinsey und Zalando zum KI-Pionier: Wie Dr. Boris Ewenstein OTTO in die nächste Dekade führtWas passiert, wenn ein Karriere-Zufall den Weg von der Business School in London über MTV, McKinsey und Zalando bis ins Traditionsunternehmen OTTO ebnet – und aus einem Digital-Passionisten ein Vorreiter für KI im E-Commerce wird?In dieser Folge von „How to Hack“ spricht Carsten mit Dr. Boris Ewenstein, Bereichsvorstand Retail & Marketplace bei OTTO, über seinen unkonventionellen Werdegang und seine Mission, OTTO zum „best-in-class“ KI-gesteuerten Marktplatz zu transformieren.Die beiden sprechen außerdem über:Glückliche Zufälle als Karriere-Kompass: Von Sozialwissenschaften zur Top-Beratung und Plattform-ÖkonomieTransformation als Unternehmens-DNA: Lessons aus sechs Jahren Afrika-Geschäft un...
2025-06-2654 minEHI Retail Insights
EHI Retail InsightsBoris Ewenstein (OTTO) über Marke & Plattformökonomie Moin liebe Retail-Interessierten, heute spreche ich mal wieder mit einem Handelsunternehmen aus Hamburg – OTTO. Zu Gast: Dr. Boris Ewenstein, Bereichsvorstand Retail & Marketplace OTTO. Mit einem Kauf bei OTTO treffe ich eine gute Entscheidung. Das gibt mir ein gutes Gefühl. Dass ich das als Kundin denke, ist das Ziel der Hanseaten. Ich spreche mit Boris darüber, was er unternimmt, um die Magie der Marke OTTO auszubauen. Sortiment, Storytelling, Competition und KPIs – Boris‘ Markteinschätzungen waren für mich auch deshalb so spannend, da er oftmals einen sehr internationalen Blick auf den deutschen Markt hat. Host: Caro...
2025-02-1238 minDuo Digitale
Duo DigitaleHallo, wir sind dann mal daAlexander Otto & Marcel Brindöpke mixen den ersten News-Aperitif mit Themen aus dem digitalen Universum Die Themen: Alex und Marcel stellen sich vor und stellen klar, warum es diesen Podcast geben muss; Rückblick auf die OMR 2024: Ist der Zenith erreicht und wenn nicht, dann zurecht nicht? Boris Ewenstein steigt bei Otto ein, Jürgen Klopp beim FC Liverpool aus: was sagt uns das über Anspruch und Wirklichkeit von Führungspersönlichkeiten? Galeria steht vor dem Insolvenzverfahren, es gibt aber Ideen, wie die Flächen zukünftig genutzt werden könnten; Zitat der Woche, dieses Mal aus dem Bereich Nachhalti...
2024-05-2356 minLet\'s talk Marketplace
Let's talk MarketplaceLet's talk Marketplace 62: Fraud im Marktplatz-Business: Bandenkriminalität, Retourenbetrug - wie krass ist es wirklich?100 Milliarden US-Dollar Schaden haben Kriminelle 2023 in den USA mit Retourenbetrug verursacht, hat die Federal Retail Association ermittelt. Demnach sind knapp 14 Prozent der Retouren betrügerisch. Und wer jetzt glaubt, Fraud sei ein US-Thema, täuscht sich gewaltig: Von 400 bis 500 Angriffen pro Tag und pro Marktplatz geht Jean-Paul Feidt hierzulande aus. Der Fraud-Spezialist verantwortet als Department Head Credit & Fraud bei Otto Payments die Betrugsprävention und hat tagtäglich mit dreisten Maschen von Banden und kleinen Einzeltätern zu tun. In der neuen Folge von "Let's talk Marketplace" berichtet er nicht nur, wie gängige Betrugsmuster aussehen, sondern verrät...
2024-05-0846 minDoing well, feeling fine
Doing well, feeling fine#27 | How to think about the stories we tell about ourselves with Professor Simon CritchleyIn this episode I am sitting down with Professor Simon Critchley:  He is the Hans Jonas Professor of Philosophy at the New School for Social Research. Simon and I discuss the role of story and narrative in making sense of our biographies.  We explore how the stories we tell about ourselves often rely on stability and coherence. The reason is to convey authenticity. And perhaps in some ways to fit a mold others recognize and value.  In practice, though, we often don’t live in a very consistent or coherent way. As Si...
2024-02-031h 09Doing well, feeling fine
Doing well, feeling fine#26 | How trust works: the science of building, breaking, and restoring trust, with Dr. Peter KimIn this episode, I am talking to Dr. Peter Kim. He is a Professor of Management and Organization at University of Southern California’s Marshall School of Business. His research focuses on the dynamics of social misperception, with a particular focus on the violation and repair of trust. His latest book is called How trust works: the science of how relationships are built, broken, and repaired.  In this conversation, we kick off by exploring the broader question of what trust actually is. The most cited definition of trust is that of: "The willingness of a part...
2023-12-071h 13Doing well, feeling fine
Doing well, feeling fine#25 | How to own the room and blend humility with confidence, with Viv GroskopIn this episode, I am speaking to the amazing and prolific Viv Groskop (www.vivgroskop.com). She is a journalist, author, podcaster, and comedian.    She is the author of 6 books, two of which we spend some time on in this episode: “How to Own the Room” and her recent book, out now, called “Happy High Status”.  In our conversation, we talk a bit about Viv’s experiences with comedy and what it’s taught her. we work through how our minds trick us about how we are perceived by others, for example.   We talk ab...
2023-11-251h 11Doing well, feeling fine
Doing well, feeling fine#24 | Can we see with neutral eyes? How to observe and pay attention with Christian MadsbjergNew episodes are in the bag, and we are back for the next "season". In this episode, I am in NY, sitting down with Christian Madsbjerg who is a professor at NY's New School and co-founder of consulting firm ReD Associates. Christian teaches widely on the practical application of the human sciences. Here are some key questions and insights from our conversation: We are trained in having opinions and need to learn to see with neutral eyes Getting lost in philosophical arguments about the impossibility of a truly neutral, objective vantage point isn't all that helpful...
2023-11-171h 16Doing well, feeling fine
Doing well, feeling fine#23 | The hidden patterns that link our personality traits to our consumer choices with Psykhe.ai's Anabel MaldonadoToday’s episode features Anabel Maldonado, CEO of psykhe.ai. Anabel trained as a psychologist and studied how measurable personality traits lead to predictable consumer choices. Building on the classic “OCEAN” model of personality, she developed a framework to explain what about us is driving taste.  Across openness, conscientiousness, extraversion, agreeableness and neuroticism - the dimensions of the OCEAN model - there are patterns that influence what products we will perceive as “relevant”.  This insight can be used to address a particularly thorny problem in ecommerce: showing customers that part of the assortment, that they are most like...
2023-09-1049 minDoing well, feeling fine
Doing well, feeling fine#22 | How to become an Oscar-nominated film-maker... 5 years after leaving for film school, with writer and director Phumi MorareBy all standards, Phumi Morare was on a stellar path: following 4 years on the credit risk team at Goldman Sachs and two years at McKinsey & Company, she still decided to begin again: In 2017, she pursued her passion for film-making and set sail for film school in LA. We did an episode on endings and beginnings on this podcast (#14, with Angus Ridgway). In it we explore, what happens when it's time for change: how do we know the moment has arrived? How do we think about our reputations and others' expectations of us? Phumi took a...
2023-09-0340 minDoing well, feeling fine
Doing well, feeling fine#21 | The impact of fasting - A personal account of 8 days without meals, how it started, how it went, and what it didIn this episode, I head to the seaside to join my mother on a week-long fasting retreat. I cover some of the purported benefits of fasting and compare that with my own experience, recorded during the retreat. For sure, I can report significant weight loss of 6kg. But was it mostly water, muscle or fat loss? Fasting is also associated with a series of physiological and psychological benefits, e.g., reported increases in clarity, mood, and even energy. Did that pan out? What worked and what didn't, and was it worth it?
2023-08-2718 minDoing well, feeling fine
Doing well, feeling fine#20 | "How to citizen" - with Baratunde ThurstonThis week I am sitting down with the amazing Baratunde Thurston! Another "renaissance human" on the podcast, combining a passion for the performing arts with a serious mission to drive broader social change by increasing what he calls "small-d democracy" - having all of us involved and living out our civic duties. Doing well, feeling fine is not just a project of the individual; responsible, autonomous agents get involved in their community. In this episode, Baratunde describes what that can look like. In the first part of the show, we cover Baratunde's portfolio of...
2023-08-1851 minDoing well, feeling fine
Doing well, feeling fine#19 | Building steam with Gen Z: culture, circularity and commerce - with Depop's CMO Peter SempleThis week, I am sitting down with Peter Semple, who managed to combine his personal passion and professional mission: Peter is Chief Marketing Officer at Depop. Before that, he spent 7 years in Google’s Creative Lab. His love of culture, fashion, art and music naturally flows into his work as CMO of Depop. Depop is a global, community-powered, 2nd-hand fashion marketplace with over 30m registered users, over 30m available items, and up to 140k listings every day. The majority of Depop’s users fall into the Gen Z demographic. So Peter and his team truly understand how to b...
2023-08-111h 01Doing well, feeling fine
Doing well, feeling fine#18 | Fat loss and strength gains - lessons learned from serving >1100 clients with coach Andy MorganIn the area of "body recomposition" (fat loss, muscle gain), Andy Morgan is one of the most experienced coaches and client advisers around. He is also one of the most generous, offering his insights from over a decade of serving >1100 clients successfully on his website for free www.rippedbody.com. The site is an absolute treasure chest of relevant, fact-based research around dieting and strength training. I can only recommend looking at articles published there if you are interested in these topics. On this episode, we cover: (1...
2023-08-0452 minDoing well, feeling fine
Doing well, feeling fine#17 | Manage your energy, not your time: how to stay "vibrant" with Potentialife's Angus RidgwayAngus Ridgway is back for a round 3 discussion on personal leadership. He and I use the summer break as a prompt to think about how to re-energize for a fulfilling second half of the year. We focus on personal energy and the idea of "vibrancy". What do you radiate? Optimism? Possibility? Enthusiasm? Opportunity? Leaving "toxic positivity" to one side, we address: Our relationship to the volume of work and volume of effort required to deliver impact We talk about focus and the need to say "no" - not just to the things we don't want to...
2023-07-2852 minDoing well, feeling fine
Doing well, feeling fine#16 | The promise of fashion: creativity, commerce and desire in designer fashion with MCM Worldwide's Marie-Laure LequainThis week I am still in Spain, and designer couture features prominently in cafés, waterside promenades, restaurants, and sometimes even supermarkets. Where better to enact a sense of a more passionate life than on holiday, wearing your favorite 'fits? Against a background of "boardwalk" instead of "boardroom" looks, I sit down with MCM Worldwide's newly appointed Chief Digital and Merchandising Officer Marie-Laure Lequain. Before joining MCM, Marie-Laure spent over two decades at Gucci, developing their digital business. We discuss the role of fashion - and especially designer fashion...
2023-07-2150 minDoing well, feeling fine
Doing well, feeling fine#15 | How to make plant-based muscle fibres for the perfect steak with Project Eaden's Jan WilmkingIn this episode, I sit down with Jan Wilmking of Project Eaden, a start-up focused on producing plant-based meats that win through "performance on the plate and palate". Jan shares his personal journey and background that led him to this, his latest venture. His story is full of fascinating vignettes and insights: for instance, his great-grandfather invented and successfully commercialized the mouse-trap, which introduced Jan to entrepreneurship. From 20min onwards, we focus on Project Eaden and dive deep: We discuss the vital importance of the first bite and chew...
2023-07-141h 00Doing well, feeling fine
Doing well, feeling fine#14 | How to think about "endings" and "beginnings" with Potentialife's Angus RidgwayAngus and I decided to team up for a few more episodes on the broad subject of leadership - not just in the workplace, but more broadly. We spoke about leading with "character" in episode #11 and decided to cover a few more angles here (and in a forthcoming episode, later this summer). June, July, and August are typically a period of reflection. In this episode, we talk about endings and beginnings - over different time horizons (HY1, HY2; a couple of years; a break in a career, ...). We talk...
2023-07-0750 minDoing well, feeling fine
Doing well, feeling fine#13 | The enduring appeal of subculture and style: from "underground resistance" to the "creative class" with Prof. Angela McRobbieSubcultures have exerted a continuous fascination throughout the decades. Their styles have been admired; their coolness commodified. Their lifeworlds provided escape from ordinary life. Some members went even further and sought full-time employment as musicians, artists, stylists, DJs and so on. The 1990s saw the rise of the creative industries, especially in London. More recently, we see the emergence of the contemporary creator who seeks to live off of YouTube, TikTok, and other outlets for creative work. But are these legitimate careers? Have subcultures ever offered more than imaginary solutions to real-world problems? Professor...
2023-06-2941 minDoing well, feeling fine
Doing well, feeling fine#12 | A founder story heard less often: leading with integrity when a business can't go on, with Vitamin's CEO and Co-Founder Andrea FernandezAndrea Fernandez has a stellar CV and an inspiring mission: Together with her co-founder Artyom Chelbayev, she set out to empower women to learn more about personal finance and take more control of their financial futures. They founded Vitamin and shifted customer mindsets, enabled users, increased access to personal finance products and steadily grew their base. But adoption takes time, and time requires funding to keep going. In the current market environment, securing funding is exceptionally challenging. Under the current circumstances, Andrea and her partner could not raise funds and had to discontinue the...
2023-06-2358 minDoing well, feeling fine
Doing well, feeling fine#11 | How to lead with "character": Potentialife's Angus Ridgway on living in a purposeful way, navigating with a moral compass, and creating the conditions for creativityAngus Ridgway and I sit down together in this free-flowing conversation about leadership and, well, personhood, discussing how to "human". We start with the question of how to lead with "character", but really we are talking about some core tenets of how to be, full-stop. We cover several ideas that apply equally to being an effective leader in an organization or in a community and family. We talk about purpose, "purpose fatigue" and how to live in a purposeful way (which is less about the lofty ambitions we pursue and more about finding meaning...
2023-06-1553 minDoing well, feeling fine
Doing well, feeling fine#10 | Lessons from hedge fund management and trading desks; building customer-facing apps with AI today/ tomorrow, and deconstructing gender norms with Wild.AI founder Hélène Guillaume PabisToday I am speaking with Hélène Guillaume Pabis. Hélène founded Wild.AI, a customer-facing app to optimize physical performance and wellbeing tailored to women athletes.  Hélène also operated as an angel investor in startups and worked in AI consulting, hedge fund management and trading in a number of investment banks.  She is a passionate athlete, parent, and founder.  I was keen to have Helene on the show to share her interesting bio and life-lessons, but also for two more specific reasons: First, I wanted to unders...
2023-06-0846 minDoing well, feeling fine
Doing well, feeling fine#9 | The "happiness remix": joy in work and life with serial entrepreneur and free spirit Jannis BandorskiI am sitting down today with Jannis Bandorski, serial entrepreneur who founded and co-founded multiple businesses; most recently, ARRtist, which provides networking and knowledge exchange for SaaS founders and Xletix, a market-leading obstacle course racing event. In our conversation, we focus on his latest project: "the happiness remix", which he’s about to take to clients and other outlets. The happiness remix is essentially an eclectic mix of key lessons from the broad body of happiness research that he started to engage with as a graduate student.  Jannis is inspiring to me because of his “go for...
2023-06-0246 minDoing well, feeling fine
Doing well, feeling fine#8 | A proven "exit strategy" from corporate life (and other lessons like how to respond to Jeff Bezos' famed "?"-email) with Tahir HussainI am sitting down today with Tahir Hussain who has 25+ years of global leadership experience in the consumer, retail and tech space. He lived and worked in Korea, China, the US and the UK. Having worked for BCG, Bertelsmann, and Amazon in senior roles, Tahir is now an independent advisor, and the founder of the non-profit education startup: 21 Future. Tahir already addressed a question many of us face: what happens after the corporate career? What’s the “exit strategy” that is both personally rewarding and economically sustainable?  In our conversation, we unpack what he calls the 2/2...
2023-05-261h 35Doing well, feeling fine
Doing well, feeling fine#7 | Real talk with Andrea Berchowitz, co-founder of Vira Health, about choosing entrepreneurship and recognizing what you are meant to buildI am sitting down today with Andrea Berchowitz, co-founder and CEO of Vira Health, a startup focused on improving women’s healthcare, starting with menopause.  Andrea served clients at McKinsey in London and Johannesburg and worked in philanthropy, with the Bill and Melinda Gates foundation. I was curious about working with the foundation and what can be learned from a secondment in the social sector. We spend a little bit of time there, but then shift gears and talk about her path as an entrepreneur.  We talk about the moment she realized that she wanted to b...
2023-05-191h 17Doing well, feeling fine
Doing well, feeling fine#6 | "The Moore's Law of Startups": Insights from building Get Your Guide with COO and Co-Founder Tao TaoI am sitting down today with Tao Tao, COO and co-founder of Get Your Guide, a global booking platform for travel experiences. Get your Guide is a two-sided marketplace bringing together travelers from over 190 countries with local tour operators to create memorable experiences. The company has approximately 800 employees in 17 locations.  Over the past 14 yrs, Get Your Guide has served more than 80 million travellers, growing at a steady rate of 100% per annum; except for 2020, when travel came to a halt due to Covid. The team recovered and continued their growth path within the global travel experience market, estimated a...
2023-05-1247 minDoing well, feeling fine
Doing well, feeling fine#5 | "Healthy body, healthy mind": Sustainable diet, exercise and recovery routines with fitness founder Max BardeToday I am speaking with Max Barde: fitness entrepreneur and co-founder of MTM Personal Training. Coming up to 2 years of working together, I can safely say that some of my cooking, eating, snacking behaviors, on the one hand, but also training and recovery practices have become “second nature”. This means, I don’t really have to think about them; they’re just habits: like brushing teeth in the morning and evening. For many people, this is the key to sustainable results. In this conversation, we touch on the following topics, which can hopefully inform your own thoughts and practices on nutriti...
2023-05-051h 07Doing well, feeling fine
Doing well, feeling fine#4 | Beyond companionship: How some couples stay in love for a life-time with Julia GrosseToday I am speaking with Julia Grosse. Julia co-founded “Contemporary &”, a platform for contemporary art practice from Africa and the global diaspora. You can access it under www.contemporaryand.com. She is also a journalist, curator, lecturer, and author.  One of her books - Ein Leben lang - is about life-long relationships. Its point of departure are Julia’s grandparents who were happily married to each other for 70 years. Based on their example, Julia tracked other couples who spent 60 years or more with each other: she documented artists and musicians, activists, and immigrants making a new hom...
2023-04-2837 minDoing well, feeling fine
Doing well, feeling fine#3 | "Your money or your life!" Doing well and feeling fine, financially. Good and bad money goals with author and wealth manager Dr. Nikolaus BraunToday I am speaking with Dr. Nikolaus Braun, personal financial adviser, author, and founder of 49, an advisory firm helping clients define their life goals and supporting investment strategies.   His new book is called Geld oder Leben - Your money or your life! - and it’s just out now in April 2023, in German. We sit down to discuss key ideas and moving stories from his new book.   In my thirties, I hadn’t really thought about money as capital, only as cash flow. Could my income fund my lifestyle? As I got raises, I only increase...
2023-04-211h 37Doing well, feeling fine
Doing well, feeling fine#2 | Curious and self-propelled: Lessons from the unique story of Jens Pippig - company-builder, head-hunter, ExCo member, and intensive care volunteerToday I am speaking with Jens Pippig who is currently an Executive Committee member and the SVP Services and Innovation at Fressnapf-Maxizoo, a leading pet care provider in Europe. I invited Jens to the show for 3 reasons:  First, DWFF is about people’s biggest goals in work and life, and Jens has achieved some of the professional goals that many of us set:  He’s had the chance to join big-name organizations in senior leadership roles. He’s set strategy and deployed capital to build businesses. He scaled startups and diversified income streams f...
2023-04-141h 53Doing well, feeling fine
Doing well, feeling fine#1 | Oliver Triebel on lessons from 25+ years of working with leaders and developing leadership skillsWelcome to DWFF #1! Leadership feels like a good place to start the podcast. It is one of those foundational capabilities directly connected to “doing well” professionally. At work, it can take many forms: consider the senior leader who makes a difficult trade-off in allocating company resources to an unproven business area; consider the Team Lead who translates a high-level change story in a way that resonates with their team members, injecting ample context to make the story work; or, consider the individual contributor who is closest to the details and raises their well-founded concern in a meeting, even though it’s...
2023-04-061h 14Doing well, feeling fine
Doing well, feeling fine#0 | Doing well, feeling fine - TrailerDoing well, feeling fine is a new podcast about people's biggest goals in work and life. Check out this short trailer to find out more.
2023-03-3101 min