Shows
10PlusBrandBrand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. TanHere are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose.
Read it as a blog
Watch it as a video
(1) Brand positioning and brand building strategies
(2) Tell your brand story
(3) Brand image and brand equity
(4) Building a brand community
(5) Test and learn
and the Importance of a brand audit
A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your existing customers an...
2025-06-0908 min
10PlusBrandHow to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona.
Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.
But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed.
Read it as a blog
Watch i...
2025-03-1410 min
The Unified Brand - Branding PodcastUnleash Your Brand's Personality: Stand Out and ConnectIn this episode of The Unified Brand Podcast, we explore the essential role brand personality plays in shaping how your audience perceives your business.
Dive into why a distinct, authentic brand personality can make your brand memorable, drive emotional connections, and create lasting loyalty.
We’ll look at iconic brands like IKEA, Ben & Jerry’s, Tesla, Nike, and Red Bull to show how they’ve crafted unique identities that resonate globally.
If you’re ready to humanize your brand, foster deeper customer connections, and stand out in a crowded market, this episode is for you...
2024-10-1707 min
The Unified Brand - Branding PodcastHow to Create Brand Names That Stick With Alexandra Watkins (Replay)How to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...
2024-09-2640 min
The Unified Brand - Branding Podcast7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)Is your brand stuck? Unleash its growth potential!
In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential.
We cover essential aspects like:
• Maintaining a strong and consistent brand identity ✨
• Ensuring clear communication with your target audience ️
• Adapting to an ever-changing marketplace
If your brand's growth has stalled, these insights can help you get back on track.
PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement.
https://bit.ly/2VksUSj
Do Feel like your brand could use improving...
2024-09-1913 min
The Unified Brand - Branding PodcastHow a Strong Brand Vision Transforms Your BusinessIn this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business.
Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers.
Discover why a brand vision is more than just a lofty statement—it's the cornerstone of your brand’s identity, guiding every decision, action, and strategy.
We'll break down...
2024-08-2214 min
The Unified Brand - Branding PodcastUnveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your BrandDive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh.
Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment.
In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and extract invaluable lessons you can apply to make your brand iconic.
Whether you're a founder, marketer, or business professional, learn how to brand smarter, not harder, and build a brand that stands out from the competition. Tu...
2024-08-0808 min
The Unified Brand - Branding Podcast5 Steps to Unstoppable Brand PositioningAre you tired of attracting the wrong clients?
It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning.
Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand personality, we've got you covered.
Learn how to identify your unique selling proposition, develop a captivating visual identity, and build a brand that leaves a lasting impression. Ready to e...
2024-07-2516 min
The Unified Brand - Branding PodcastUtilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)It's frustrating when you feel like only you understand your vision for your business.So if your team and audience don’t understand what your brand does, what's the cause?A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones...Thankfully, it's that time of the week again.In today’s episode of The Unified Brand Podcast. Business transformation guru Gavin McMahon will teach you how to shake your brand out of its confused state. As the founding Part...
2024-07-1842 min
The Unified Brand - Branding Podcast5 Questions Every Business Needs to Ask Before a Brand MakeoverIs a rebrand the answer to your brand woes?
Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence.
In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover.
Learn how to identify the right rebranding approach and ensure your brand refresh is a recipe for success, not disaster.
Hit subscribe to unlock the secrets to a thriving and unified brand!
Do Feel like your brand could use improving but not sure where t...
2024-05-1710 minThe Unified Brand - Branding PodcastBrand Strategy Workshop - 4 Reasons you should workshop your brandBrand strategy workshops, the 4 reasons you should workshop you brand.
This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
...
2024-05-0209 minThe Unified Brand - Branding Podcast8 Steps to Brand Strategy Bliss: Build a Brand Your Audience LovesFeeling lost with your brand?
This episode is your roadmap to brand strategy success!
We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart.
Discover how a strong brand strategy can help you attract your dream audience and skyrocket your business!
If you are struggling to create the impact you'd like with your brand here is a...
2024-04-1117 min
10PlusBrandWhy a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time. It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling?
Getting timely insights from a proactive brand audit has tremendous ROI...
2024-04-1110 minThe Unified Brand - Branding PodcastNavigating Brand Misconceptions & Maximising Your Business Impact with Andrew MylesIn this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses.
We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company.
Our guest, Andrew Myles from Liven Creative, joins the conversation, shedding light on the importance of branding strategy and the need for businesses to invest in their brand identity.
Throughout the episode, we unravel common misconceptions surrounding branding, such as equating it solely...
2024-03-2838 minThe Unified Brand - Branding PodcastWhat is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success.
If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit...
2024-03-2110 minThe Unified Brand - Branding PodcastHow to create a successful brand that your audience loves [7 KEY ELEMENTS]Have you ever wondered how the biggest brands in the world become so successful? Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people.But what happens if you don't prioritize building a strong brand? Without a clear brand strategy, you risk blending into the background, failing to connect with your audience, and ultimately missing out on the opportunity to create loyal customers who love and promote your brand.
2024-03-0713 minThe Unified Brand - Branding PodcastUnveiling the Secrets of Brand Love with Dr. Aaron AhuviaStruggling to forge lasting connections with your audience?
Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author.
From unraveling the mysteries of consumer psychology to crafting irresistible brand narratives, this episode is packed with insights to revolutionise your marketing strategy.
Ready to build a following that only has eyes for you and to spark a love affair with...
2024-02-2945 minThe Unified Brand - Branding PodcastBrand differentiation strategies to stand out from the competitionBrand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.
If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos
...
2024-02-0918 minThe Unified Brand - Branding PodcastWhy a strong brand is important for your business successWhy a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand.
How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos
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BRAND POWER SCORE
Take our 4min assessment today and get your brand power score. Find out what is holding you...
2024-01-1814 minThe Unified Brand - Branding PodcastHow to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer (Part 2)Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cultivate influence for your personal brand.
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Emma's links
If you want a free strategy call to really improve your ability to deliver a cohesive, compelling brand presentation that...
2024-01-1139 minThe Unified Brand - Branding PodcastBrand alignment and the process of building unified and aligned brandsBrand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned.
How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos
--------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can im...
2023-12-2116 minThe Unified Brand - Branding PodcastBuilding an Impactful Brand Strategy With Mark DragerIt’s a fine balance building a brand that both you and your audience love…
But, it’s doesn’t mean you have to sacrifice who you are in the process.
So, what can you do to bring your brand and your audience together?
Well, in today’s episode Mark Drager will teach you his $1 million brand marketing strategy.
As brand positioning expert, podcaster and storyteller with over 30k subscribers on YouTube. Mark has helped thousands of business owners like you to...
2023-12-1453 minThe Unified Brand - Branding PodcastWhat is a brand audit and how to uncover the issues costing your brandWhat is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand.
---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not...
2023-12-0716 minThe Unified Brand - Branding Podcast4 Branding elements that will help you build a strong and aligned brandThe 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis.
If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show here
GET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk
2023-11-2318 minThe Unified Brand - Branding PodcastBuilding a Thriving Business With a Differentiated Brand Featuring Dr Wayne WrightToday we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels. His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth. With a science background he is named on 9 published patents Wayne has investments in healthcare businesses in the UK and US and for the last 20 years has led W[sq solutions, a small boutique entrepreneur coaching organisation that works wi...
2023-11-0247 minThe Unified Brand - Branding PodcastBrand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips]Brand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception. Think of telling your brand...
2023-10-2608 minThe Unified Brand - Branding PodcastTake a Stand With Your Brand With John Keating Of Dark HorseIs your brand playing it too safe?As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit? You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ultimately the death of your brand. So, who exactly is John Keating? The head of up and coming agency Dark Horse. T...
2023-10-1938 minThe Unified Brand - Branding PodcastHow to Build an Effective Brand Communication StrategyYou have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglected one or more of these four c's in your brand's strategy:1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or inn...
2023-10-1205 minThe Unified Brand - Branding PodcastBuilding A Kick Ass Brand That Stands Out From The Competition With Ernie HarkerIs your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.Ernie's links:
2023-10-0546 minThe Unified Brand - Branding PodcastBrand Positioning Examples - Define Your Brand EnemyBrand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSjAsk yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’...
2023-09-2106 minThe Unified Brand - Branding PodcastBrand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this episode I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are yo...
2023-09-0706 minThe Unified Brand - Branding PodcastBrand Purpose Strategy - 5 Big Brand ExamplesWith so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.Here are 5 iconic brands that express their humanity…Eliciting JoyDisney | “The Happiest Place on Earth”A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney? Enabling ConnectionHarley Davidson | “Screw it, let’...
2023-08-2407 minThe Unified Brand - Branding PodcastHow to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the shortcut to help your audience...
2023-08-1005 minThe Unified Brand - Branding PodcastBrand Development Strategy - [7 Steps to building an Iconic Brand]7 Steps to build an iconic brandHere’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audienceUnderstanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action. 2. Know your purposeDefining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower.3. Be consistentDon...
2023-07-2707 minThe Unified Brand - Branding PodcastBrand Differentiation - 5 Examples of Brands That Stand Out From the CompetitionBrand Differentiation - 5 Examples of Brands That Stand Out From the CompetitionAs humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry:NetflixNetflix was so disruptive they killed off their biggest competitor, Blockbusters. Netflix also created the blueprint for on-demand entertainment. Even today Netflix are still the driving force behind innovations in entertainment.NikeFrom the offset, Nike...
2023-06-2906 minThe Unified Brand - Branding PodcastCompany Culture Examples | Six Happy Brands Show You How to Build a Bright Brand CultureBrand Culture Examples.It’s now a year and a half since brands the world-over brought their workplace into the home. The influence we have on the health of the people inside our brands is more acute than it has ever been. As brands, we have the power to protect and cultivate a healthy, enduring atmosphere. Yet, even well-intentioned brands can get so tied up in red tape, they forget the impact they have one their team. But, a progressive brand culture isn't built overnight in some grand mission statement. A flourishing culture come...
2023-06-0808 minThe Unified Brand - Branding PodcastWhy company culture is important for your brandWhat is company culture?Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company. Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed. This plays directly into the brand experience your customers receive when interacting with your brand. In this episode, I look at why company culture is important for your brand.------------------------...
2023-05-2505 minThe Unified Brand - Branding PodcastBrand Positioning Principles - 5 Concepts to Help Position Your Brand5 Brand positioning principles to help you carve out a space in your audiences mind.Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis.From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively. ---------------------------------------------------------------Do Feel like your brand...
2023-03-1607 minThe Unified Brand - Branding PodcastThe Importance of Building a Human Brand With Stephen Houraghan from Brand Master AcademyToday we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy.In this episode, Stephen talks about the importance of building a human brand and how that can increase connection with your audience, build revving fans and grow your business.Check out Stephen's links below. ------------------------------------------------------------Stephen's LinksBrand Master Academy Course - https://brandmasteracademy.com/brand-master-secrets/Facebook - https://www.facebook.com/brandmasteracademy/Website - https://brandmasteracademy.com/Linkedin - https://www.linkedin.com/in/stephen-houraghan/...
2023-02-2340 minThe Unified Brand - Branding Podcast5 Stages of Brand Recognition - How to create raving fansDoes your brand feel invisible? Unless your brand is new on the scene, it all falls down to not having a unified brand strategy to fall back on.So, how do you fix it?Well, in today’s podcast, Chris will guide you through the FIVE stages of brand recognition. Teaching you the formula, we use to make our clients visible.Now, are you ready to build a brand your audience can’t ignore? ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where...
2023-02-0306 minThe Unified Brand - Branding PodcastBrand Storytelling Tips To Skyrocket Your Audience EngagementBrand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception. Think of telling your brand...
2023-01-1908 minThe Unified Brand - Branding PodcastBuild an Effective Brand Communication Strategy [4 Crucial Principles]You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglected one or more of these four c's in your brand's strategy:1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or inn...
2022-12-1505 minThe Unified Brand - Branding PodcastBrand Positioning Examples - Define Your Brand Enemy [Pick a Fight With Your Brand]Brand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSjAsk yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’...
2022-12-0106 minThe Unified Brand - Branding PodcastHow to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker (Repost)Is your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.Ernie's links:
2022-11-2459 minThe Unified Brand - Branding PodcastBrand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this video I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding. ---------------------------Do Feel like your brand could use improving but not sure where to start?Or are yo...
2022-11-1705 minThe Unified Brand - Branding PodcastBrand Purpose Strategy - How to make your brand more humanWith so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.Here are 5 iconic brands that express their humanity…Eliciting JoyDisney | “The Happiest Place on Earth”A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney? Enabling ConnectionHarley Davidson | “Screw it, let’...
2022-11-0306 minThe Unified Brand - Branding PodcastHow to Create Brand Names That Stick With Alexandra WatkinsHow to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...
2022-10-2739 minThe Unified Brand - Branding PodcastHow to Supercharge Your Brand Awareness Strategy - [4 tips to building a memorable Brand]Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the shortcut to help your audience...
2022-10-2005 min
10PlusBrandEpisode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. TanHere are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.
As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?
The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand element...
2022-10-0216 minThe Unified Brand - Branding PodcastBrand Development Strategy - [7 Steps to building an Iconic Brand]7 Steps to build an iconic brandHere’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audienceUnderstanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action. Don’t know your brand’s target market? Look at the analytics of your social and google accounts. Engaging with your followers also gives insight into who they are and what they want from your brand. 2...
2022-09-2908 minThe Unified Brand - Branding PodcastHow Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 2]Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to...
2022-07-0710 minThe Unified Brand - Branding PodcastHow Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 1]Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of...
2022-06-3012 min
The Brand Management Show – Marketing, Leading Teams, Work Life Balance, Corporate Leadership, CareerWelcome to The Brand Management Show: {finally!} a show about brand leadership, brand strategy, brand plan, brand messaging, brand activation & more!Do you find yourself searching for information on brand leadership, brand strategy, brand plan, brand messaging, or brand activation?Are you an early-career brand manager or an aspiring brand manager?Then, welcome! This is the show for you!In today’s inaugural episode, I share:The purpose for this podcast (hint: it’s all about helping you succeed in your work AND life)My story of how I got into brand management and went from Associate Brand Manager (ABM) to Director in ~6 years.The content you can expect on the show: brand manag...
2022-06-2714 minThe Unified Brand - Branding PodcastHow to Utilise Design to Make Your Brand Stand Out From The Crowd With Mark Christou from ROOK/NYCDoes your brand’s packaging lack shelf appeal?No one brand is the same... and there is no other aspect of your brand that can show off your unique brand quite like its packaging.Packaging design is a real, tangible and a sensory way for your audience to experience your brand.So how can your brand’s packaging stop your audience in their tracks and draw them closer to you?Well, talking to Chris this week is the founder and creative partner of ROOK/NYC, Mark Christou. An independent full-service creative agen...
2022-06-1742 minThe Unified Brand - Branding PodcastCompany Culture Examples | Six Happy Brands Show You How to Build a Bright Brand CultureDo you want to know the foundation of building a strong brand?Your company’s culture.That said, a strong brand culture isn’t built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits.It’s why the six brand featured in our latest episode of The Unified Brand Podcast have flourished.So, are you frustrated your brand’s culture is somewhere on the downward spiral of non-existent to downright toxic? If yes, you...
2022-06-0909 minThe Unified Brand - Branding PodcastWhy Brand Culture Is Important For Your BrandIs your brand culture weak at heart?You could have a great product, service or visual identity. But, if your brand's culture is bad, you’ll not only undermine your external branding efforts... you could lose your business.Your brand’s culture is the heart of your business and it’s lifeblood. Brands like Netflix thrive because they've built their brands from the inside-out. The heart of which is a healthy, unified team that shares a vision of what their brand stands for.If your brand’s heart is weak there four stages it will...
2022-05-2606 minThe Unified Brand - Branding PodcastHow To make Your Brand More Human With Allie Martin from Fame and Fortune Brand ManagementAre you afraid to make yourself the face of your brand?Elon Musk, Jeff Bezos and Steve Jobs... They're shining beacons of personal brands as big business. For better or for worse, as the CEO your name’s intimately tied to your business’ brand. Your presence seeps into the fabric of your company’s very being. From the team you build, to the values your brand holds. In the age of social media, the lines between professional and personal are very blurred.So, why not take advanta...
2022-05-0539 minThe Unified Brand - Branding PodcastIs brand activism right for your brand?Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead?It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand...“Is my brand speaking at the wrong time?”“Is my brand sending the right message”“Does this make our brand look fake?"Or even,“Is my brand standi...
2022-04-2106 minThe Unified Brand - Branding PodcastHow Purpose Can Transform Your Brand From Invisible to Irresistible With Tom Geary of School of ThoughtIs your brand feeling invisible?Well, it's that time of the week again... Today you're going to learn how to turn your brand from invisible to irresistible.So, who's your teacher?Say hello to the master craftsman of attention-grabbing brand communications, Tom Geary. The founder and creative director of School of Thought.Having worked with iconic brands including Microsoft, Redbull and eBay. It’s fair to say that he knows more than a thing or two about what it takes to make your brand seen and heard.So...
2022-04-0844 min
10PlusBrandEpisode 53: 7 tips for making a brand video, by 10PlusBrand.comWhat is a brand video? Why is a brand video needed?
What are the differences between a brand video and other videos?
Where can a brand video be showcased?
What assets are needed for making a brand video? How is it edited?
How long should a brand video be?
Is voice-over needed? Are acting talents necessary?
What is the budget range for a brand video?
...
As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sh...
2022-03-2703 minThe Unified Brand - Branding PodcastHow to create an epic brand tagline - Great Brand Tagline Examples - [8 of the Best]Do you want to inspire your audience and make it easier for them to remember your brand?In today’s episode, Chris will teach you the four secrets to creating a tagline that will help you stand out from your brand's competition. So what makes a tagline different from a slogan?Unlike a slogan, which only applies to a product, campaign or range. Your tagline sits at top-level of your brand's communication strategy. In short? Your brand's tagline is your brand's unchanging bran...
2022-03-0307 minThe Unified Brand - Branding PodcastHow to Use Brand Storytelling to Build Your Brand Like Dollar Shave ClubBrand storytelling example - How Dollar Shave Club Grew Their Brand Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours. This video does such a good job of showcasing the power of brand storytelling and how you can use it to communicate the core of what your brand is, how it helps your audience and what it stands for. In this episode, I go over the D...
2022-01-2106 minThe Unified Brand - Branding PodcastBrand Positioning Strategy - 5 Principles to Help Position Your Brand For SuccessEffectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively. ------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch...
2022-01-0607 minThe Unified Brand - Branding PodcastHow to Create a Memorable Tagline for Your BrandEver felt as if your audience doesn’t get what your brand is about?Well it could be that your tagline is more than a little underwhelming.So how do you go about fixing your brand's tagline?Well it's time to get your headphones and a notepad. In this week's episiode, you'll learn the secrets to creating a captivating tagline.------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely new br...
2021-12-0907 minThe Unified Brand - Branding PodcastHow to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie HarkerIs your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.Ernie's links:
2021-12-0359 minThe Unified Brand - Branding PodcastBrand Vision Statement Examples [5 OF THE BEST + WHAT MAKES THEM GREAT]Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this episode I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand. ------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely...
2021-11-2512 minThe Unified Brand - Branding PodcastHow to Define a Compelling Brand Vision like TeslaCreate a compelling brand vision like Tesla that will empower you and your team and give your audience something to buy into and be part of.Creating a compelling and strategic brand vision has multiple benefits from aligning the company towards one common aim, allow you to focus on the things that matter, avoid distractions and align your brand. In this episode I go over how Tesla came to be, why Tesla's vision is so compelling for staff, customers and the world and how you can use this blueprint for your brand. ------------------------
2021-10-2006 minThe Unified Brand - Branding PodcastHow to Create Raving Fans - The 5 Stages of Brand RecognitionWhat are the 5 stages of brand recognition and how can you use these to build your brand?In this episode, I look at the 5 important stages of brand recognition, from non-recognition all the way to advocacy and ho you can help your audience progress on their brand recognition journey and what you can take away from this to use with your business.------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put...
2021-09-2306 min
Let's talk brandingThe brand auditIn this episode, I talk about the brand audit. What it is, why it's valuable and how I approach it. Show notesThe Twitter thread that started itVisit letstalkbranding.com to subscribe to the newsletterAssess the brand both internally and externally, which means:InternallyLooking at the current brand strategy, if one existsUnderstanding how the brand management team works, if there is any, where does the brand live in the organization? Who is responsible? What are the KPIs related to the brand?Looking at th...
2021-09-0634 minThe Unified Brand - Branding PodcastHow to tap Into Popular Culture to Build Your BrandWhat can you learn from Wandavision about branding, marketing and tapping into popular culture? Disney + Marvel's Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era's. In this episode, I go over how Wandavision successfully taps into popular culture to resonate with the audience, create familiarity and set up the show, how some other brands have used popular culture in their branding and what you can take away from it to use for your business.
2021-08-1107 minThe Unified Brand - Branding PodcastDeveloping Your Personal Brand and Yourself With Rob Levinson and Emily RubinPersonal branding is something that i becoming more relevant than ever before, the increase in social platforms and the transparent world we live in today has increased the need to understand who you want to be and where you want to go. In this episode i'm joined by Rob Levinson a Corporate Brand Strategist and Personal Brand Coach whose expertise is in helping clients to develop powerful brand narratives that get them noticed, remembered, and delivers results and Emily Rubin a Certified Professional Life Coach and she has her Master's degree in social work. She's been a...
2021-08-041h 13The Unified Brand - Branding PodcastCreating an unforgettable brand and a bullseye audience With Greg Monaco branding expert, and story coachBuilding a personal brand is something that can be confusing and frustrating especially if you don't use storytelling. In today’s episode we are joined by Greg Monaco personal branding expert and story coach of Monaco branding and he explains how to harness your personal story to build a captivating personal brand.If you are interested in finding out more about Greg see links below.Greg Monaco - LinkedinMonaco Branding and CreativeGreg Monaco - TwitterGreg Monaco - Instagram Fearless Brands - FREE 1 Month Personal Bra...
2021-06-0445 minThe Unified Brand - Branding PodcastHow to Develop Your Personal Brand With Personal Branding Coach Ash BorlandAs a business owner today your brand is probably something you've put time into and thought about, but have you also considered the importance of developing a personal brand? In today’s episode we are joined by personal branding expert Ash Borland and he dispels some myths, give some tips and explains how to develop your personal brand. If you are interested in finding out more about Ash see links below.Ash Borland - WebsiteAsh Borland - InstagramAsh Borland - LinkedinAsh Borland - YouTubeListe...
2021-05-1353 minThe Unified Brand - Branding PodcastClarify and focus your strategy to accelerate your brand's success with Alex SanfilipoAre you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention? In today’s episode we are joined by Alex Sanfillippo a specialist in helping entrepreneurs Develop and Clarify Their Strategy to Accelerate Their Success and host of Creating a Brand.If you are interested in finding out more about Alex and Creating a Brand see links below.Alex Sanfilipo - LinkedinCreating a brand - InstagramCreating a brand - TwitterCreating a brand - FacebookCreating a bran...
2021-04-291h 02The Unified Brand - Branding PodcastIntrinsic Branding to Develop a brand with Soul With Emily Soccorsy & Justin Foster of Root + RiverAre you feeling disillusioned with your brand or disconnected from the reason you started it in the first place?Do you want to make a positive impact and connect meaningfully with your audience? Well in today's episode of The Unified Brand Podcast I'm joined by Emily Soccorsy and Justin Foster of Root + River a branding practice that helps leaders uncover the truth of their brand, articulate it and share it with the world.If you are interested in finding out more about Emily, Justin and Root + River check out the links below.
2021-04-1543 minThe Unified Brand - Branding PodcastHow To Build Your Brand - [Part 2 - Define Your Brand]How to Start a Brand and Build Your Business in 2021 [Part 2]. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode (part 2 of the series) will help you to take the foundation we built in part 1 (link below) and develop your external brand from that platform. This video explains the 4 crucial parts to developing your external brand.Part 1 can be found here - https://www.elementsbrandmanagement.co.uk/how-to-build-your-brand-part-1-define-your-brand/ ------------------------Brand Building Course...
2021-04-0724 minThe Unified Brand - Branding PodcastHow To Build Your Brand - [Part 1 - Define Your Brand]How to build your brand. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode will help you to make a good start by building a solid foundation for your brand to grow from. This episode explains the 4 crucial parts to developing your internal brand and Part 2 of this series will go over how you can take that internal brand platform and turn it into your external brand.Videos mentioned in this videoBrand Goals and objectives for 2021 - https://youtu...
2021-03-1820 minThe Unified Brand - Branding PodcastHow to Develop an Authentic Brand Culture That Build Audience Trust With Rachel CrossAre you trying to build a brand that stands the test of time, that creates a positive impact in the world? Well, In today's episode we are joined by Rachel Cross, globally-accomplished marketer, career strategist, writer, speaker, and the Chief Business Sherpa of Rachel K Group, she explains how to build your brand by developing your internal culture with a combination of authenticity and purpose that builds trust in your audience.Rachel is aglobally-accomplished marketer, career strategist, writer, speaker, and the Chief Business Sherpa of Rachel K Group, a boutique marketing consulting firm specializing in l...
2021-01-2844 minThe Unified Brand - Branding PodcastHow to Use Instagram Stories to Build Brand AwarenessAre you looking to build your business using Instagram? I breakdown 5 ways you can use Instagram stories to build your brand, increase brand awareness and grow your business. Instagram stories are a great way to build your brand and you can leverage them in lots of different ways to engage and reach your audience, In this episode I focus on 5 of these ways and explain how you can use them to build your brand.How to define your brand - PDF DOWNLOAD MENTIONED IN THE VIDEO -https://bit.ly/2z8GhtNIn order...
2021-01-0714 minThe Unified Brand - Branding PodcastWhy is Sonic Branding Important for Your Brand?What is sonic branding? Why it is crucial for your brand and how to get started. This episode explains what sonic branding is, gives examples of how it has been used effectively and how you can get started with sonic branding. With more and more businesses producing videos, podcasts and video ads the rise in sonic branding has been increasing so it is important now more than ever to get your audio brand handled. If you need help with a your sonic branding or any part of your brand you can schedule a call here - https://w...
2020-11-1909 minThe Unified Brand - Branding PodcastCreating a Verbal Brand With Chip Edwards, Voice Branding Expert From Create My VoiceWith the rise in voice assistant platforms, smart speakers and wearables. Have you thought about your brand's presence in this space? Well, In today's episode we are joined by Chip Edwards, a Partner at Create My Voice. He is a voice branding expert that helps brand owners (businesses and influencers) create their verbal brand on Voice Assistant platforms like Smart Speakers, smartphones, and wearables and he explains how to leverage these mediums and verbal branding to help build your brand.You can find Chip Edwards on Personal Social Media:Linkedin - https://linkedin.com...
2020-10-1540 minThe Unified Brand - Branding Podcast4 Reasons a Brand Strategy Workshop can Help Build Your BrandBrand strategy workshop and the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity. This process is what we use in our Brand Workshop and strategy sessions at Elements Brand Management if you need help defining yours schedule a call here - https://www.elementsbrandmanagement.o.uk/schedule-a-callIn order to start defining a...
2020-10-0209 minThe Unified Brand - Branding Podcast8 Important steps to build a brand strategy and grow your brand8 Important steps to build a brand strategy and grow your brand. This episode explains how to develop a cohesive brand strategy to help you stand out from the competition and grow your brand. in order to create an affective brand strategy these 8 steps take you through the process from internal brand or core brand to your brand marketing. In order to start defining and creating your brand strategy you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help de...
2020-09-2416 minThe Unified Brand - Branding PodcastWhat is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. In order to start defining and creating your brand strategy you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook t...
2020-09-1610 minThe Unified Brand - Branding PodcastBrand differentiation strategies to stand out from the competitionBrand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg#branddifferentiation #brandstrategy #howtodifferentiateyourbrand------------------------SUBSCRIBE to our brand tip video series delivered straight to...
2020-08-0417 minThe Unified Brand - Branding PodcastWhat is a brand audit and how to uncover the issues costing your brandWhat is a brand audit and how to uncover the issues costing your brand. This episode explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. If you need any additional help you can schedule a free consultation call with Elements Brand Management - SCHEDULE A CALL - https://bit.ly/3dYAhCgVideos mentioned in this podcast 4 Branding Elements - https://youtu.be/-UgyEnBJz4gDefining your target audience - https://youtu.be...
2020-07-2816 minThe Unified Brand - Branding Podcast4 Branding Elements That Will Help You Build a Strong and Aligned BrandThe 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg#brandingelements #brandelements #howtobuildagreatbrandSUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
2020-07-1524 minThe Unified Brand - Branding PodcastHow to increase brand awareness 6 ways to improve your brand's recallHow to increase brand awareness for your brand. This episode explains how improve your brand awareness by helping your audience to recall and recognise your brand. We outline 6 ways you can raise your brand's awareness, what brand awareness does for your brand and how it helps to build trust and loyalty. If you need any additional help there is a free checklist available below to help you raise your brand awareness. Increase your brand awareness checklist - DOWNLOAD HERE - https://bit.ly/3i0VbUs#howtoincreasebrandawareness #branding #brandawarenessSUBSCRIBE to our br...
2020-07-0713 minThe Unified Brand - Branding PodcastHow to Define your target audience to give your brand the edgeDefining your target audience to give your brand the edge. This episode explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns. In this episode, I explain how you can get clear on your target audience and define key audience segments around your main target audience. The video gives you 3 tips on how to define your target audience to give your brand the edge.If you want to learn more about defining your brand's target audience we...
2020-06-2407 minThe Unified Brand - Branding PodcastBrand messaging strategies to get you resultsAre you confused about your brand messaging or maybe your campaigns don't seem to be resonating with your audience? In this episode, I explain why a lot of businesses struggle with their brand messaging and the problem isn't what you think. The episode gives you 3 tips on how you can tighten up and focus your brand messaging strategy to get you results. If you want some help defining your brand messaging a good place to start is by defining your brand you can download a free pdf that takes you through the process in more...
2020-06-1708 minThe Unified Brand - Branding PodcastWhat are brand values and how you can define yoursHave you ever wondered why your brand hasn't been amassing a tribe of dedicated loyal followers? In this episode, I'll explain why your brand values are key to solving this problem and how you can define yours.What are brand values and how can you define yours? This episode explains what brand values are and why they help to grow internal brand culture and external audience connection. The episode gives you 4 tips to use when defining your own core brand values. If you are looking to understand what brand values are and how to outline...
2020-06-1005 minThe Unified Brand - Branding PodcastWhat is a brand why is it important for your business growth?Are you unsure on what brand actually is, or maybe you just want to make sure that your brand is defined properly? Well in this podcast, I will go over what a brand is and how you can define yours.What is a brand why is it important for your business growth? This episode explains what a brand is and isn't, the role a brand plays in business growth through effective differentiation and memorability and gives you some tips to help you begin to define your brand. If you are looking to understand...
2020-06-0307 minThe Unified Brand - Branding PodcastWhat is Brand Purpose and Why is it Your Brand's SuperpowerDo you feel your brand doesn't resonate as well as it could do with your audience? Sometimes do you feel lost as to what your brand stands for or why it even exist as brand? In this episode we'll go over why this might be and what you can do about it. "People don't buy what you do they buy why you do it" - Simon Sinek What is brand purpose and why it's your brand's superpower? This episode will explain the first step you need to take to unlock your...
2020-05-2807 minThe Unified Brand - Branding PodcastMaintaining Your Brand Through Uncertain TimesHave you been feeling stuck or confused about how to maintain your brand during the Covid-19 crisis? Well in today’s episode i have 8 tips to help you get unstuck and feeling confident about how you can maintain your brand during uncertain times. 8 tips to help you maintain your brand through uncertain times and manage your brand communications. Empathy and compassionSupport and expertiseTake time to focus on your brandFoster connectionRemain visiblebe consistent and reliableResource and build confidenceFor more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00...
2020-05-2809 minThe Unified Brand - Branding PodcastIntroduction - The Unified Brand PodcastThe Unified Brand, brand building and strategy podcast helps directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw...
2020-05-2802 min
The Brand Shepherd PodcastIngredient #5: The Chef • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdSEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand by Dan Crask, Creative Director & Co-Owner, Brand Shepherd
Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand.
Here are what I know to be the second of the 5 key ingredients for building a brand:
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INGREDIENT 5: The Chef
These 4 ingredients we have covered...
2020-04-2321 minThe Brand Shepherd PodcastIngredient #4: The Brand's "Why?" • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdSEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand by Dan Crask, Creative Director & Co-Owner, Brand Shepherd
Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand.
Here are what I know to be the second of the 5 key ingredients for building a brand:
--
EPISODE 4: The Brand "Why?"
Over the last decade...
2020-03-2711 minThe Brand Shepherd PodcastIngredient #3: The Brand Identity • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdSEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand
by Dan Crask, Creative Director & Co-Owner, Brand Shepherd
Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand.
Here are what I know to be the second of the 5 key ingredients for building a brand:
--
EPISODE 3: The Brand Identity
The brand identity is...
2020-03-2022 minThe Brand Shepherd PodcastIngredient #2: Customer Personas • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdSEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand
EPISODE 2: Customer Personas
by Dan Crask, Creative Director & Co-Owner, Brand Shepherd
Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand.
Here are what I know to be the second of the 5 key ingredients for building a brand:
Part 2: The Brand's Customer Personas
2020-02-2611 min