Shows
Live with SondraStorytelling Magic: Building Brands for AttractionsWelcome to this episode of "Storytelling Magic" where we explore how story-driven branding brings attractions to life and builds lasting guest connections. Join us for an informative episode of "Live with Sondra" featuring Peter, Founder of Brandartica and former Disney strategist, who shares how powerful stories can transform brands of any size.In this session, Peter will dive into:Crafting Brand Stories: How attractions can create compelling stories that live far beyond their gates.Avoiding Common Pitfalls: The key storytelling mistakes that attractions make — and how to avoid them.Lessons from Disney: Proven storytelling strategies inspired by...2025-07-0452 min
1seventh the podcast - a series of questionable questionsEpisode 21: Snakes, Storms, and SustainabilityGo Wakimoto is the founder Loop Apparel, a circular kids’ clothing brand inspired by his journey into parenthood, a realization that kids outgrow clothes fast, and how the linear economy of fashion isn’t built to keep up sustainably.He is a seasoned marketer and entrepreneur with 20+ years of experience building brand strategies and shaping compelling stories for iconic brands like Nike.Please welcome Go to the show!2025-06-2328 min1seventh the podcast - a series of questionable questionsEpisode 20: Eye Tracking, Employee #2, & Black LicoriceRichard Moniz is the founder and Chief Tracker of Rich Insights, a consumer product packaging research service. After spending over a decade in the research game, Rich decided he craved more than just crunching numbers. He wanted to peek inside the shopper’s brain. Think of him as your friendly neighborhood shopping detective. Rich uses eye trackers, facial coders, and other cool programs to test product packaging and understand shoppers’ preferences.Please welcome Richard to the show!2025-05-2331 min
Drink UpThe Adventure of BrandarticaIn this engaging conversation, the hosts and guests explore the intricacies of branding, the importance of emotional connections in business, and the dynamics of partnerships. They delve into the unique concept of Brandartica, emphasizing exploration and adventure in branding. The discussion also highlights the significance of community building and the lessons brands can learn from iconic figures like David Bowie, particularly in terms of evolution and reinvention. In this conversation, the speakers delve into the intricacies of branding and marketing, emphasizing the importance of brand readiness, community building, and the need for honest feedback. They discuss the significance of...2025-05-0459 min1seventh the podcast - a series of questionable questionsEpisode 19: Life Saving Tech, Building Drums, & Melting PantsIn this episode we talk with John Keane, Co-Founder & CEO of MindRhythm, a medical device startup that has developed an inexpensive, rapid test to detect the type of stroke someone is having before going to an ER.John also owns the Noble & Cooley drum company, the oldest drum manufacturer in the US. Their premium drums are all custom-built and used by many professional musicians such as Phil Collins, Ringo Star, Kenny Chesney, and Oasis, just to name a few.Drum roll please for John Keane!2025-04-2726 min1seventh the podcast - a series of questionable questionsEpisode 18: Start Up Life, Making Muffins, and HappinessDan Crothers is an entrepreneur and leadership coach who helps founders navigate the chaos of scaling a business—without losing their marbles.After building Stone & Skillet English Muffins into a successful brand, experiencing burnout, and then exiting, he now works with founders and executives to lead with confidence and actually enjoy their ride.We fry up some hearty conversation on this episode of 1seventh!2025-04-1025 min1seventh the podcast - a series of questionable questionsEpisode 17: Howzit Brew, KittiePIG, & the Musical LifeBorn in Durban, South Africa, Esjay Jones is a Grammy Featured Producer Songwriter, Collaborator, and Entrepreneur! She's worked alongside artists / producers / songwriters, including Billy Corgan, Chester Bennington, Nile Rodgers, Dave Navarro, Krewella, Sean Kington, and many many more. As if that isn’t enough - Esjay is also the Co-Founder of KittiePIG Non-Alcoholic Brew.Horns up for this episode of 1seventh the podcast!2025-03-2620 min
The Firebelly Social ShowIan Blessing & Laura Silverman's Special Collaboration: Cherry Coffee Blast!Laura Silverman is the Founder of Zero Proof Nation, one of the only fully comprehensive global resource hubs devoted to a nonalcoholic beverage culture. She got sober at 24, and today, she's a mental health advocate passionate about nonalcoholic beverages. As a serial entrepreneur, Laura is also the Founder of Booze Free in DC, The Sobriety Collective, and LMS Designs and is a Non-Alcoholic Drinks Industry Advisor at The Spearhead Group, Inc. In addition, she is a Web Manager and Podcast Producer at American Purpose. Ian Blessing is the Co-founder of All The Bitter, a company specializing in...2025-03-1445 min1seventh the podcast - a series of questionable questionsEpisode 16: No Pants, Canned Water, & Pink HousesThis episode of 1seventh the podcast features the dynamic Jay Williams!Hailing from Atlanta, GA, Jay is an Entrepreneur, Beverage Founder, Investor, and Operator who has recently launched beverage brands FNSH (finish) Hydration, a fortified alkaline water, and Free Bird Southern Spring Water.Episode 16 dives into humor & authenticity in branding, how to get a high five from a former U.S. president, and Jay's passion for the businesses he creates.2025-03-1327 minThe Firebelly Social ShowBeverage OutlookJay Williams is the Founder and CEO of Free Bird, a Southern spring water brand launched in 2024. Sourced from Georgia's Blue Ridge Mountains, Free Bird offers pure spring water in recyclable 19.2-ounce aluminum cans. Jay envisions Free Bird as a tribute to everyday heroes, celebrating simplicity, sustainability, and the American spirit. Under his leadership, Free Bird aims to provide clean, crisp refreshment while promoting environmental responsibility. Eric Martindale is the Founder and CEO of Elite Commerce Group, a full-service agency specializing in Amazon and retail media. Under his leadership, the company has driven over half a billion...2025-03-0755 min1seventh the podcast - a series of questionable questionsEpisode 15: Sailing, Hamburgers, & Law & OrderIn this episode we welcome Sprague Theobald. Sprague has spent a lifetime navigating uncharted waters, logging over 40,000 deep-water miles, crossing the Panama Canal three times, and completing a full circumnavigation of North America. His passion for the sea is matched only by his storytelling—his Emmy-winning documentaries have taken audiences from Alaska to Zanzibar.Beyond the lens, you might recognize him from your favorite shows, with standout roles in Law & Order, Only Murders in the Building, Poker Face, Extrapolations, and more.2025-03-0526 min1seventh the podcast - a series of questionable questionsEpisode 14: Puking, Podcasting, & ParentingFeaturing Adam Flaherty and Marc Checket, co-hosts of the parenting-themed podcast Modern Dadhood. Over the past five years, they’ve made it their mission to examine the many facets of fatherhood by featuring a diverse range of guests.In this episode of 1seventh the podcast, Adam and Marc talk about puking, AI technology, the Dead Internet Theory, and music by Casper Babypants. What more can you ask for?https://www.moderndadhood.com2025-02-1920 min1seventh the podcast - a series of questionable questionsEpisode 13 : The Day You DeserveFrom Berlin (by way of the New Jersey Turnpike) and the heart of Boston’s underground music scene, Heather Joy Morgan and Goolkasian are no strangers to reinvention. Heather, a Yale-trained fine oil painter, is stepping into the world of sonic artistry, while Goolkasian—aka The Texas Governor—has been pushing musical boundaries since his days with The Elevator Drops.
In this episode, we talk about their latest project, Replaced By Robots! Expect stories of creative chaos, artistic transformation, and what it means to embrace the machine.2025-01-3022 min1seventh the podcast - a series of questionable questionsEpisode 12 : Building a brand, Flavor Profiles, and wearing JortsIn this episode of 1seventh the podcast, we chat with Curtis Knight, Co-Founder and CEO of Lemonicious Drink Co. Curtis shares the inspiring origin story behind Lemonicious, the impact of Turkish flavors, and the importance of using real fruit over flavoring in beverages.
We also dive into his mental soundtrack, jean shorts (jorts), and his approach to leadership. Packed with insights and plenty of laughs, this conversation offers a refreshing look at creativity and business.
Visit: https://lemonicious.net
2024-12-3123 min1seventh the podcast - a series of questionable questionsEpisode 11 : Happiness and Creativity,Time Travel, and Fried Cheese Curds.On this episode of 1 Seventh, we chat with Spencer, a design and marketing expert with 15+ years of experience and a passion for creativity and quality. As an advisor for AFicioNAdo™, the first professional-level alcohol-free beverage certification platform, Spencer shares why this innovative initiative matters.
We discuss sustainability in branding, staying ahead of trends, and what makes a marketing campaign unforgettable. Spencer also shares his go-to bagel order, regional food favorites, and a life-changing outdoor experience. From beard etiquette in medieval England to time travel theories, this episode is a mix of creativity, insight, and fun.2024-12-1722 min1seventh the podcast - a series of questionable questionsEpisode 10 : Jewish Tradition, Comfort Food, & Thumb RingsOn this episode of 1seventh the podcast, we welcome Sarah Nathan, founder and creator of NOOISH, Instant Matzo Ball Soup—the ultimate comfort in a cup. Sarah shares her journey and creative insights as we explore topics ranging from childhood memories and supportive parents to Matzo Ball Soup recipes, the art of floating, and whether “Jingle Bells” is a trash song. It’s a conversation full of warmth, laughs, and plenty of flavor.
https://www.nooish.co2024-12-0322 min1seventh the podcast - a series of questionable questionsEpisode 9 : Redefining Culture: NA Lifestyle, Design, and Crushing It!On this episode of 1seventh the podcast, we chat with Co-hosts of NA Dossier, Laura Silverman, founder of Zero Proof Nation, and Haylee Jordan, supercult Creative Director.
Laura & Haylee share their inspirations, alcohol-free and mindful drinking lifestyles, changing culture, creativity in shaping CPG designs, and what time they eat dinner.2024-11-1917 min1seventh the podcast - a series of questionable questionsEpisode 8 : Hummus Do’s, Hummus Don’ts, and Celebrity Potato SticksIn Episode 8 of the 1seventh podcast, we sit down with Chris Kirby, the visionary founder of Ithaca Hummus. Join us as we explore a range of topics, from smartphone dreams and the best vehicles for ingesting hummus, to the power of challenging assumptions and learning from mistakes. Chris shares his journey to success, book recommendations, and Billy Bob Thornton, plus much more! Whether you’re a hummus lover or just curious about what it takes to build a brand from scratch, this episode is packed with insights, protein, and fun!2024-11-0422 min1seventh the podcast - a series of questionable questionsEpisode 7 : Are Dippin’ Dots the Jim Carrey of Desserts?In Episode 7 of the 1seventh the podcast, we chat with Adam Gross, VP of Sales at Dippin’ Dots. Tune in as we dive into the buzz around the return of Mint Chocolate, the magic of the theme park experience, and how Adam unwinds after a busy day. We also explore sales strategy, partnerships, and his love for iconic bands like Metallica and Rush. This episode offers a fun mix of business insights and personal stories that you won’t want to miss!2024-10-0920 min1seventh the podcast - a series of questionable questionsEpisode 6 : Family Time, Gratitude, & The Big OneEpisode 6 features Dave Kerpen, a serial entrepreneur, a NY Times bestselling author, and a proud family man. In this episode, we discuss the importance of prioritizing family, the power of gratitude, and how to succeed even when you fail. Plus, we dive into how he married the love of his life (during a baseball game), and his obsession with Dunkin Donuts!2024-10-0220 min1seventh the podcast - a series of questionable questionsEpisode 5 : Influencers, Talent, & The Good CrazyToday, we are joined by Peter's old friend, mentor, and the person who took the biggest risk when she hired him on at Disney—she is the Influencer—former Disney cast member/Executive, a culture creator, mentor, Mom, RockStar…Welcome Peggy Iafrate - CEO/Founder at Strega Entertainment Group
2024-08-1323 min1seventh the podcast - a series of questionable questionsEpisode 4 : Fermentation, Botanical Bev, & Sober SexTawny Lara, AKA The Sober Sexpert, was a whiskey drinker back in her party girl days. As someone who’s reported on the sober curious and mindful drinking movement since 2015, she’s tried just about every NA drink on the market. However, none of the current whiskey alternatives had the “bite” that she craved.
Tawny’s husband, Nick Mechak (Mee-Chack), got into vinegar-making as a hobby, eventually launching the Sour Humanoid brand. Meanwhile Tawny got into tea and botanicals. The more they both learned about vinegar and fermentation, the more they realized that the bite Tawny...2024-07-2925 min1seventh the podcast - a series of questionable questionsEpisode 3 : Food, Photography, & Tom CruiseJoin us for an savory conversation with Alison Ashton, founder of Content Kitchen, a multi-disciplined creator of food-focused content for national digital and print outlets, including PARADE Magazine, EatingWell, and Cooking Light. She also develops custom recipes and images for brands, including Nourish Evolution, La Tortilla Factory, Natural Habitats, and Palm Done Right. Listen in and discover how Alison discovered her recipe for success.
Visit Content Kitchen at https://contentkitchen.com2024-07-0319 min1seventh the podcast - a series of questionable questionsEpisode 2 : The Perils and Precipitous Angles of the Music Industry - Steven Evan HeinsteinJoin us for an insightful conversation with Steven Evanne Heinstein, an acclaimed American songwriter, producer, and composer. A multi-instrumentalist from a lineage of musicians and artists, Steven studied performance at USC’s Thornton School of Music and creative writing at Emerson College. His diverse career includes collaborations with international artists like Air’s Beth Hirsh and DJ Max Graham to pop stars Darius Campbell, Katy Perry, and Adele. He is the founder of Xtraordinary Songs, a publishing and management company, and The Audio Stable, an innovative production music library and composer management. Tune in to explore the multifaceted world of m...2024-06-2122 min
1seventh the podcast - a series of questionable questionsEpisode 1 : Go Forth & Beer Happy - Local Time BreweryWelcome to 1seventh the podcast, where we tap into the tall tale behind Chris and Kelly Gallagher, the dynamic duo behind Local Time Brewery in Holly Springs, NC.
How did they go from Fenway Park to corporate America to owning a taproom and a new beer brand in Holly Springs? Grab a brew, brace yourself for the unexpected, and let’s drink in the stories of Local Time Brewery, hops, CPG branding, and parking garages like never before.
https://localtimebrewing.com
2024-05-0733 min
Round the Square#018 Peter Jude Ricciardi - Round the SquarePeter Jude Ricciardi is the principal behind Brandartica, a New Hampshire based brand and marketing agency.2024-04-3057 min
Modern Dadhood | Unpacking Fatherhood + Parenting for Dads (and Moms!)Carpe Diem, Kids! | Peter Jude Ricciardi on Fatherhood and Following Your DreamsMaking your own way, seizing the day, putting yourself out there. Describe it however you like, but Peter Jude Ricciardi is here to tell you that if you put in the effort, step out of your comfort zone, and don't be afraid to "fake it 'til you make it," you can achieve great things. The best part? Your kids are observing and learning from your work ethic!In episode 6, we discuss the merits of talking to our kids about pursuing their passions. Adam confesses his dream of once wanting to become a game show host (despite his...2020-01-2329 min
Craft Beer StormEpisode # 60 - Brandartica - Marketing Solution for Craft BeerMichael talks to Peter Jude Ricciardi, Co-Founder of Brandartica Advertising Agency about their efforts to promote Craft Beer and other brands to the Next Level.Brandartica Advertising Anti-Agency - Nimble, Effective, and Wildy CreativeAbout to explode……What does “Advertising Anti-Agency” mean?It’s simple: We perform all the services a typical ad agency might, without all the b.s.Brandartica offers clients only our most experienced, competent, and creative team — because that’s all we have. By eliminating non-productive agency roles, we run counter to the agency status quo. Some may consi...2019-09-0243 min