Shows
BrandfathersHow to do marketing in real lifeThis week the Fathers talk retail attractions and how companies can drive in person foot traffic through design.Oren’s trip to China (00:48)Louvre in China (01:53)Onyx Coffee (10:15)Awan (11:16)Glossier (12:43)Operationalizing Influence (22:16)CRWD (34:23)On The House (36:31)This week’s trends (39:41)PLTFRM (45:39)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game...2025-05-1346 minBrandfathersThe Art of Looking Expensive (When You’re Really Not)This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content.Wisdom Kaye (03:10)Montes Sauce (10:51)Sult (15:58)Ocean and San (20:12)Bad Hambres (24:38)Nike (29:45)IWC Watches (33:49)MoSpoke (37:12)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our...2025-05-0645 minBrandfathersThe Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketingMinted New York founder, Marcus Milione, joins the Brandfathers to discuss his rise to fame and building a company.Intro (01:20)Early Content Growth (08:34)Building in Public (19:53)YouTube Strategy Insights (26:17)Minted Pop-Ups Impact (36:14)Expanding Product Lines (46:42)Running, Training, Mindset (54:32)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our N...2025-04-291h 04BrandfathersHow Tom Brady turned his face into millions $$$This week the Fathers talked celebrities and how they're leveraging their fame and faces into millions outside of their main careers.Viral Chocolate Collab (00:34)Jimmy Fallon’s Show Audition (04:41)Tom Brady x Delta (15:46)New Era Chief Officers (20:37)Creators vs Celebs (27:00)Influencer FTC Lawsuit (35:23)China Tariff Impact (40:55)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @oren...2025-04-2249 minBrandfathersHow to unlock your marketing geniusThis week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks.Intro (00:22)The Masters (How less can be more) (01:30)How to work with content creators (21:31)High-Impact, Low-Cost Activations (39:58)Importance of visual hooks (47:13)Nothing Is Original (51:37)Outro (57:22)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers...2025-04-1758 minBrandfathersThe underground marketing playbookThis week the Fathers share the underground marketing tactics celebrities are using to buy millions of views.Multi-account Strategy (01:05)Outsourcing to creators (17:11)Shifts in Influence (20:11)Clipping (20:50)Andrew Tate’s Rise (21:36)Clipping Economy (25:33)WHOP Platform (27:18)Brand Play (31:07)Athlete Use (33:41)YouTube Shift (36:34)Retail Strategy (39:59)Weekly Trends (43:23)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns fr...2025-04-0849 minBrandfathersHow to use AI in Marketing (don’t make these mistakes)PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers26262025-04-0242 min
BrandfathersMarketing jobs that will be replaced by AI (and what you can do about it)PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers26262025-04-0242 minBrandfathersThe Truth About Sports MarketingThis episode is brought to you by PLTFRM: https://www.onepltfrm.com/The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns that cut through.Sub to our Newsletter: https://www.BrandFathers.orgFollow the gang at @orenmeetsworld @JordanRogers2626 @Shwinnabego2025-03-271h 02Brandfathers20 years of brutally honest brand building advice in 47 minutesThis week the Fathers breakdown 5 myths of building a brand and how to avoid headaches, errors and problems from day 1. Intro 0:00Quit your day job 2:22You’ll get rich quick 5:45Build it and they will come 9:15 Market like the big brands 13:55Investing in PR and Flashy launches 18:40You need a full time team 29:32Do it all yourself 32:30Scale happens quickly 36:18If you do X and Y you’ll be successful 37:20I can build an onlin...2025-03-2053 minBrandfathersWhat to know before hiring (or building) an agencyPLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week the Fathers talk viral spec ads, Sweetgreen, Orka, SKIMS, David's Bridal & more.Intro 0:00Ashwinn's Hoka Spec Ad 2:30Sweetgreen 9:38David's Bridal 14:10SKIMS 19:27Orka 21:40Future of Agencies 29:30Outro 54:45As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. S...2025-03-1155 minBrandfathersHow brands can master social media (real life playbook)PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week the Fathers breakdown what it takes to be successful on social media as a marketer plus your weekly coverage of the seemingly endless CPG Soda wars & more. Intro 0:00Marketing confessional 00:55How to grow on social media 9:13Perfect Bar x Jason Mraz 41:55Luka Doncic x Jordan Brand 49:55Simply Pop 56:10PLTFRM 59:25Career advice 1:00:45Outro 1:06:302025-03-041h 07BrandfathersHow to create a standout design portfolioPLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.orgThe Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces.Intro 0:00Portfolio Reviews 1:13PLTFRM 40:49NikeSKIMS 42:29Celsius acquires Alani Nu 53:20Outro 1:04:50As always, thanks for watching. Let us know your feedback in the comments - for better or for worse...2025-02-251h 05BrandfathersHow to get people to care about your brandPLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: BrandFathers.orgThe BrandFathers are back covering this week's latest in marketing and branding. Tune in for takes on current events and strategies used to outshine Super Bowl ads for free, and maybe even share a laugh or two along the way.Intro 0:00Fathers Valentines Day Banter 0:40Nike Stealth Gifting 4:53SGA Signature Release 5:47PLTFRM 7:40Poppi 10:05Duolingo 22:05Marketing Confessional 29:45Restaurants Crushing IG 38:02Outro 46:582025-02-1848 minBrandfathersMarketers react to INSANE Super Bowl adsLearn about PLTFRM: https://www.onepltfrm.com/Subscribe to the BrandFathers Newsletter: https://brandfathers.org/The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies.Intro 0:00Carl's Jr 0:42Hexclad 6:00Ramp 11:40UberEats 14:43Disney+ 20:14Hellmans 23:54Google 26:48Mountain Dew 34:57Salesforce 40:33Meta 45:55Budweiser 47:55Bud Light 50:40Outro 53:52Subscribe...2025-02-1054 minBrandfathersThe art of marketingLearn about PLTFRM: https://www.onepltfrm.com/ Subscribe to the BrandFathers Newsletter: https://brandfathers.org/ In this episode the Fathers take a break from dissecting weekly marketing campaigns to break down the bigger picture—how great marketing strategies come together. In 45 minutes, they cover the fundamentals of marketing, strategy, execution & more.Intro 0:00Getting attention 1:30Communication Strategies 12:52Distribution 19:16Retail Relationships 26:28Performance Marketing 36:27Creative Direction 42:02Outro 43:21We’ll be back with...2025-02-0544 minBrandfathersA frank conversation about dishonest marketingLearn about PLTFRM: https://www.onepltfrm.com/In this episode The BrandFathers explore the world of dark advertising, European megastars, AI renaissance and much more.0:00 Intro2:10 The Fathers confess about a marketing disaster class10:30 How lying in your ads can make you millions20:00 The $87m/year man joins Ferrari26:12 PLTFRM’s transcendent offerings27:00 Progresso gets quirky with…soup drops?36:25 How OpenAI will take your marketing job41:29 De-brain rotting your kid with KiwiCo 47:10 Novak and Trump break the f...2025-01-291h 07BrandfathersMarketing Stunts Are Back (but that doesn't mean they're good)Learn about PLTFRM: https://www.onepltfrm.com/In this episode, the BrandFathers break down campaigns from the world’s biggest brands and celebrities, discussing what’s really going on behind the scenes.0:00 Intro1:08 Severance locks it’s actors in a glass cage in the middle of Grand Central9:03 Bad Bunny shuts down the NYC subway…in disguise?13:29 Coors drops the ball with a typo in multi-million $ campaign 20:36 Walmart rebrand leaves consumers suspicious about money laundering 31:20 Retails greatest secrets finally revealed w...2025-01-2246 minBrandfathersGood vs bad marketing: the first campaigns of 2025This week, The BrandFathers take on the godforsaken “New Year, New You” campaigns and ask the tough questions:Equinox vs. Zumba: The fitness war you didn’t know you cared about. Equinox says, “We Don’t Do January,” while Zumba rolls out the welcome mat. Who, if anyone, takes the crown?Notion’s Glow-Up: How do you make something as uncool as productivity software…fun? Notion might have the answer—or maybe not.Startup Frauds & Sports Betting: From Silicon Valley smoke-and-mirrors to the flood of sports betting ads, we’re breaking down the BS...2025-01-1734 min