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Brandi Kloostra

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Social Geek
Social GeekSocial Geek New Year's Special 2025Happy New Year, Geeks! Welcome to Season 16 of the Social Geek podcast. It’s our New Year’s Special with an all-star guest list of prominent Franchising professionals sharing trends they are seeing for 2025 along with their plans, goals, and resolutions for the new year. Pour yourself a hot coffee, Mimosa, or Bloody Mary and join in the conversations with Matt Haller, Brandi Kloostra, Kirk Allen, Rebecca Wright, Jerry Akers, Megan Center, Partner at Quarles & Brady, Heather McLeod; Amanda Dempsey, Kelli Schroeder, Kristen Pechacek, Scott Greenberg, Ali Kraus, Derrick Ableman, and Danielle Wright joining host Jack...
2025-01-011h 21Social Geek
Social GeekMarketing and Innovation Update: Data and Shiny Object Syndrome“There’s no data behind a shiny object.” It’s the Marketing and Innovation update on Social Geek. Today: avoiding Shiny Object Syndrome! First, Brandi Kloostra, VP of Digital Marketing at Franworth, shares the five data points in digital marketing that she is watching closely for each of her brands and for all of her franchisees. How have the most critical data points changed over the past five years? How has the use of AI changed the way we assess marketing data? And, what are our favorite memes? Next up, Rebecca Wright...
2024-10-3152 minSocial Geek
Social GeekRock Stars: Joy in the Workplace with Brandi Kloostra and Jack MonsonToday, we share the secret to happiness!   Okay, maybe we don’t have the whole answer yet, but Brandi Kloostra, VP of Digital Marketing at Franworth, has some compelling ideas about mental health and well-being inside an organization. Brandi and the team created The Joy Committee to bring JOY to the workplace.   Thanks to our newest sponsor, Adplorer! And thanks to AnswerConnect, Northeast Color, and the all-new Brand J!
2023-10-1035 minThe Art of Franchise Marketing
The Art of Franchise MarketingFranworth on Helping Brands Grow with Data-Driven Marketing StrategiesIn this insightful and educational discussion, Madeleine Zook, the host of The Art of Franchise Marketing, sits down with Brandi Kloostra, the VP of Digital Marketing at Franworth. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. Franworth accelerates brand value by building, incubating, and growing brands, using a franchise model, and leveraging our shared services platform. Brandi shares her extensive 25-year experience in the digital marketing realm, offering valuable advice to both franchisors and franchisees. Brandi discusses the evolving landscape of digital marketing, the significance of data-driven decisions, and the impact of choosing the...
2023-10-1032 minSocial Geek
Social GeekSocial Geek Rock Stars: How To Say NoOur Rock Star panel Brandi Kloostra of Franworth, Derrick Abelman of Northeast Color, Liz Solar of Solar Media, and Amanda Dempsey of Saxton & Stump join podcast host Jack Monson to share HOW TO SAY NO! Why do we say yes to too many requests or projects? Are you frequently overthinking and trying to always over deliver for your team, clients, franchisees, or colleagues? What kind of internal trouble do you create by always saying yes and pleasing everyone or overdelivering? Thanks CareerPlug, Serviceminder, Hughes, and Northeast Color. Shout outs to The IFA 2023 Convention and Who’s the B...
2023-02-2142 minSocial Geek
Social GeekCoupon Trends with Brandi JohnsonBrandi Johnson, CEO of TheCouponBureau, joins podcast host Jack Monson to discuss the state of coupons for brands, retailers, and consumers. How are newer technologies changing how coupons work? And how will these offers drive more business in the current economy and recession? We also have more details on this week’s Quick Fix webinar with Eulerity and Brandi Kloostra of Franworth. Thanks Consumer Fusion, Digital HR, and Serviceminder
2022-08-0822 minSocial Geek
Social GeekDigital Marketing Road Trip with Brandi Kloostra Part 2Brandi Kloostra, Digital Marketing Director at FranWorth is back for part 2 of her “Digital Marketing Road Trip.” Brandi shares how to plan, budget, and create a strategy for your brand’s own road trip. Thanks to Thryv, Suttle-Straus, and Franchise Expo Houston.    
2021-09-2416 minSocial Geek
Social GeekDigital Marketing Road Trip with Brandi KloostraJoining the show today is Brandi Kloostra, Digital Marketing Director at FranWorth and creator of the Digital Marketing Road Trip. Brandi shares how to plan, budget, and create a strategy for your brand’s own road trip. Thanks to Thryv, Consumer Fusion, and AnswerConnect.   Shout-outs today to Mike McDowell and Fernando Meza.   For a list of all the tools and resources Brandi shared, please check out the show page here:  https://www.socialgeekradio.com/brandi-kloostra-2021/          
2021-09-1724 minSocial Geek
Social GeekFranchise News Podcast 12.9.2020The Franchise News Podcast for Wednesday, December 9, 2020.   In the news this week: McDonald's NPC International Wendy's Pizza Hut Flynn Restaurant Group Goodcents, Farrellynn Wolf Batteries Plus, Scott Williams Duracell Toys For Tots Interim HealthCare Inc, Jennifer Sheets RE/MAX Children's Miracle Network Hospitals Party City, Brad Weston Make-A-Wish East Coast Wings + Grill, Sam Ballas Campbell's Soup BrightStar Care, Russ Nykaza
2020-12-0906 minSocial Geek
Social GeekGoogle / GIFA Summit with Service Brands InternationalSocial Geek Radio's 5th Anniversary celebration continues with a discussion of last week's GIFA Summit at Google! Joining us Wednesday night at 8pm ET are Brandi Kloostra and Leah Stewart of Service Brands International. We'll share the top ideas presented by the digital marketing leaders at Google.     Listen live here or download from iTunes right after the show! 
2015-05-2127 min