Shows
The FM ShiftMedicine Marketing Strategies, with Dr. Greg MongeonThere are tons of great marketing strategies on marketing, but today, we’re focusing on medicine marketing strategies. Special guest Dr. Greg Mongeon joins us to talk about how functional medicine practitioners can grow an incredibly successful practice. He teaches us how the know-like-and-trust-factor plays a considerable role in our success and how finding the right patients is key. He shares insights into how we can get our voice out there and attract those dream patients. He provides insights to: Medicine marketing strategies Strategies to help patients trust you Niching down How spending 10% of revenue on marketing can cha...
2021-09-2243 minThe FM ShiftLeading a Healthy Life, with Joel GreeneLeading a healthy life is a passion that guest Joel Greene has pursued for the last 50 years. Today, he teaches functional medicine practitioners how their patients can lose weight, improve gut health, maintain diets, and feel better with healthier choices. He shares: Steps for leading a healthy life What bacteria does to your health How your gut health impacts your weight loss How food quality impacts your health The connection between soft foods in childhood and obesity How dairy impacts your health Leading a Healthy Life Joel Greene is the creator of the VEEP Nutrition Sy...
2021-09-151h 45The FM ShiftHow to Build Rapport with Patients, with Nick CavuotoA trusting relationship is essential in medicine. But knowing how to build rapport with patients can be easier said than done. Today, Nick Cavuoto joins us to talk about how functional medicine practitioners can create relationships with patients, post meaningful content, and use that content to build your authority. He shares: How to build rapport with patients through content creation How creating content can change lives Why building patient relationships is essential today How information spread through technology impacts your practice How to effectively communicate with your patients Why it’s important to teach patients their healthcare is their...
2021-09-0854 minThe FM ShiftHow to Be a Good CEO, with Trey TaylorHave you ever wondered how to be a good CEO? Starting your own functional medicine practice seems daunting enough, but now you actually have to run the business? Luckily, Trey Taylor knows what it’s like to be thrust into being a CEO. Today, he shares: How to be a good CEO How to hire people who fit well into your company The importance of having a succession plan How to delegate as a leader Why transparency with your team is essential How to Be a Good CEO Trey Taylor is a CEO, mentor and coac...
2021-09-0142 minThe FM ShiftThe Journey to Building a Functional Medicine Practice, with Dr. Nisha ChellamBuilding a functional medicine practice can seem daunting, especially when it seems like nobody is supporting you. But it doesn’t have to be like that. Dr. Nisha Chellam joins us to share how functional medicine practitioners can build a thriving business that changes lives. She shares: Her journey to building a functional medicine practice How FM practitioners can work with traditional doctors How to get over fears of charging your patients Why it’s important to follow your goals What your patients need to know about functional medicine The Journey to Building a Functional Medicine Practice ...
2021-08-2541 minThe FM ShiftHow to Achieve Financial Freedom, with Dr. John SoforicLearning how to achieve financial freedom might be easier than you think. To create wealth, you don’t have to have the most successful functional medicine practice. You just have to have the right tools. Guest speaker Dr. John Soforic joins us to teach functional medicine practitioners creative strategies to reach their goals and build financial freedom. He shares: Strategies on how to achieve financial freedom How he went from an in-debt chiropractor to retired by 50 Ways to diversify your income stream How you can choose your life Why you might not need a mentor How identifying your fears...
2021-08-1838 minThe FM ShiftShifting Your Mindset, with AJ MihrzadShifting your mindset is easier said than done. Many functional medicine practitioners struggle to see that they may be on the verge of huge success because of limiting beliefs. Guest speaker AJ Mihrzad joins us to teach functional medicine practitioners creative strategies to reach their goals and shift their mindset. He shares: How shifting your mindset can change your health, business, and life Strategies for marketing if online marketing fails Ways to grow your FM business during unprecedented times How you and your patients can lead a healthier life How to present yourself online The future of virtual med...
2021-08-1158 minThe FM ShiftLife Insurance as an Investment for FM Practitioners, with Sean AdamsLife Insurance as an investment? Financial expert Sean Adams joins us to teach how life insurance can benefit us as employers and beneficiaries. What you will learn: How life insurance as an investment can benefit your business Ways life insurance is more stable than traditional investments Why offering life insurance policies may be a great way to attract good employees How life insurance can be used as a low-risk loan What makes life insurance an excellent warehouse for your money, instead of letting your money sit in a savings account How inflation can affect investments Life Insurance as...
2021-08-0458 minThe FM ShiftFunctional Medicine Practitioners: How to Run a Medical Office, with Tonya SowlesHow to run a medical office is just one topic that special guest Tonya Sowles covers when talking about how functional medicine practitioners can create a thriving practice with the right employees and an environment patients love to frequent. She teaches us: How to run a medical office–from creating a company culture to hiring the right people What company culture is How your treatment of employee impacts your patients Why employee benefits are changing How to communicate with your employees Not Your Cookie-Cutter HR Tonya Sowles is an HR expert and business coach who lov...
2021-07-2855 minThe FM ShiftHow to Prevent Functional Medicine Legal Issues, with Scott RattiganFunctional medicine legal issues is a broad topic, but special guest, attorney Scott Rattigan shares insights into how functional medicine practitioners can help protect themselves and their practices, especially as telehealth technology outpaces medical regulations. In this episode, you will learn: What Functional Medicine Legal Issues you should be aware of How to protect yourself and your practice from HIPAA violations How telehealth could cause your practice problems Why protecting your practice is important Why informed consent is one of the most important elements in your business The Functional Medicine Attorney Scott is an attorney, who...
2021-07-2153 minThe FM ShiftLearn the Key to Social Media for Medical Practices, with Olesija SaueUsing social media for medical practices is one of the best ways for patients to build the know, like, and trust-factor and drive patients to your practice. Guest speaker Olesija Saue joins us to teach functional medicine practitioners creative strategies to build a strong brand and use social media to their advantage. She shares: Why social media for medical practices is critical How to build the know, like, and trust-factor The importance of your ‘why’ What marketing strategies no longer work What marketing strategies you should be using Why Branding Matters Olesija Saue is a leading...
2021-07-1451 minThe FM ShiftStorytelling for Sales, with Paul SmithStorytelling for sales? Expert Paul Smith shares how being open and telling stories can make you more trustworthy in the eyes of prospective patients. Hear insights about: Paul outlines the five basic steps of the sales process and shares how storytelling for sales can help at each stage of the process Why sharing your story should take place organically within your conversation, and why vulnerability and humility can strengthen your bond with patients What kinds of stories you can share that show your trustworthiness, and in which scenarios each type of story makes the most impact Why thinking...
2021-07-0745 minThe FM ShiftMedical Practice Marketing, with Brendan CoatesMedical practice marketing is just one of the many subjects special guest Brendan Coates is an expert on. He describes how functional medicine practitioners can better market their practices and build a passive income. How medical practice marketing benefits your business How to create a scalable marketing strategy How to build a course Why passive income is essential to FM practitioners A few reasons why patients may not be responsive to you The Gut Whisperer Brendan Coates, RHN, CGP, is a clinical nutritionist, author, teacher, speaker, and PhD candidate in nutrition. With his experience building thr...
2021-06-3056 minThe FM ShiftTreating Obesity, with Joel GreeneTreating obesity is one of special guest Joel Greene’s areas of expertise. With over 50 years of experience researching nutrition, health, and anti-aging, Joel knows how to help patients lose weight and keep it off. Today, he teaches functional medicine practitioners how their patients can benefit from alternative weight loss methods. How treating obesity changes patient lives The connection between our ancient ancestors and modern weight issues Why obesity is prevalent How you can holistically lose weight How the body’s cycles impact weight loss Alternative Methods to a Healthier Life Joel Green is the creator...
2021-06-2343 minThe FM ShiftWealth-Building Strategies for FM Practitioners, with Sean AdamsWealth-building strategies? Sean Adams is an expert who can help you turn income from your Functional Medicine practice into real, generational wealth. Get insights about: How Sean built up his business owner skills, and how he realized the importance of creating sustainable, long-term wealth-building strategies How the financial advisors Sean worked with were all teaching the same basic wealth building strategies, and how he looked instead to what the ultra-rich are doing Why Sean developed financial strategies utilizing life insurance policies that allowed him to remove banks from the equation and take control of his own wealth Why u...
2021-06-1642 minThe FM ShiftRisks and Benefits of Hypnotherapy, with Wendi FriesenThe risks and benefits of hypnotherapy is just one topic that special guest Wendi Friesen speaks to when she describes how hypnotherapy can benefit functional medicine practitioners in business and help their patients. Insights around the risks and benefits of hypnotherapy as a treatment strategy How hypnosis can help build your FM practice How hypnotherapy can heal your patients The relationship between hypnosis training and building rapport How limiting beliefs may hold you and your patient back Healing All With Hypnosis Wendi is a healer, teacher, and creative marketing expert. In the early ‘90s, when Wendi...
2021-06-091h 07The FM ShiftDoctor Patient Communication, with Merrick RosenbergDoctor patient communication is one of the keys to a successful business, but with so many different people in the world, how does a functional medicine practitioner connect to each unique personality? This week, on the FM Shift, special guest Merrick Rosenberg explains: Doctor Patient Communication How to step into your personality How to quickly identify different personalities Why it’s important to interact differently with people Why changing your behavior for each patient leads to success Why Personalities Matter Merrick Rosenberg is a leader on thought personalities, the co-founder of Team Builders Plus, and Tak...
2021-06-0242 minThe FM ShiftProviding Telehealth Services for Patients, with Tommy BreedloveSpecial guest Tommy Breedlove joins us to talk about how functional medicine practitioners can provide telehealth services for patients while creating a welcoming virtual environment and how to pivot in the field during and after COVID-19. He shares: Insights into telehealth services for patients How to adapt your practice for COVID Why telehealth is here to stay How FM practitioners can better connect with patients Why self-care and self-love are important for FM practitioners How to evolve your practice to stay relevant Leading by Example Tommy Breedlove is a best-selling author of Legendary and business, rel...
2021-05-2652 minThe FM ShiftDiabetes and Intermittent Fasting, with Geoffrey WooDiabetes and intermittent fasting is just one strategy that special guest Geoffery Woo explains how functional medicine practitioners can help their patients optimize human performance and physiology with alternative medical treatments. Insights around diabetes and intermittent fasting as a treatment strategy The difference between exogenous ketones and endogenous ketones What may count as breaking an intermittent fast The relationship between ketosis and diabetes How functional medicine practitioners can give patients tools for success Optimizing Patient Health through Science Geoffrey is a serial entrepreneur with a passion for technology, which he combines with his love for bei...
2021-05-1946 minThe FM ShiftGrowing and Rebuilding Your Business, with Nick CavuotoMedical practice branding strategies are just one way Nick Cavuoto provides medical entrepreneurs with hope and actionable tips to get their businesses back to pre-COVID numbers and expanding. He shares insights about: Keys to medical practice branding How to grow your business quickly How you can sell more Reasons entrepreneurs struggle How you can go from rock bottom to the top From Top to Bottom and Back Again Nick Cavuoto is a speaker, entrepreneurial mentor, and personal brand expert specializing in content marketing, sales, and transformational leadership. Nick believes that successful businesses in the future w...
2021-05-1240 minThe FM ShiftWays to Increase Patient Volume, with Paul SmithWays to increase patient volume is one struggle functional medicine practitioners struggle with. Guest speaker Paul Smith joins us to teach functional medicine practitioners creative strategies to do just that using storytelling. He shares: Ways to increase patient volume How to engage your audience What questions your story should answer What stories leaders need to know What doctors can do to tell stories Why stories matter to functional medical practitioners Why Storytelling Matters Paul Smith is a leading expert on organizational storytelling, author of three Amazon Books #1 Bestsellers, and storytelling coach. With Paul’s storytelling ski...
2021-05-0549 minThe FM ShiftThe Ketobolic Diet Strategy, with Dr. Rob Vasquez and Dr. Randy JohnsDr. Rob Vasquez and Dr. Randy Johns join us to share their amazing diet strategy, the ketobolic method. Hear insights about: Dr. Vasquez and Dr. Johns’ diet strategy, the ketobolic method Why Dr. Vaszquez and Dr. Johns created the ketobolic method The top mistakes practitioners make in prescribing a ketogenic diet and how to avoid them the difference between SCT oil and ghee in a ketogenic diet How to create a ketogenic regiment for yourself FM Diet Strategy: The Ketobolic Method Dr. Rob Vasquez and Dr. Randy Johns are The Happy Healthy Guys, founders of the...
2021-04-2839 minThe FM ShiftReaching Success in the Functional Medicine Field, with David NeagleDavid Neagle joins The FM Shift again to share more principles for reaching success in the functional medicine field. Hear insights about: David’s upcoming live event, “The Art of Success” Key principles for reaching success in the functional medicine field The pillars we can use to create a life in alignment with our financial and spiritual goals What role psychology plays in the success journey How to discover your purpose in life and act upon it How to overcome resistance to change so you can grow as a functional medicine provider Different techniques and tools we can use to dep...
2021-04-2130 minThe FM ShiftMedical Cannabis Research in Functional Medicine, with Dr. Jamie CorroonDr. Jamie Corroon is a leading expert in medical cannabis research. In this episode, he discusses the use of cannabis in functional medicine. Hear insights about: How and why Dr. Corroon carved out his niche in medical cannabis research Why Dr. Corroon is focused on bringing elements of patient management and monitored treatment into the medical cannabis community What Dr. Corroon is doing to address the many public health questions surrounding the use of medical cannabis Why medical cannabis has been so effective as an alternative/supplemental treatment for pain management Using THC vs. CBD for different types of...
2021-04-1448 minThe FM ShiftClinical Hypnotherapy, with Norman PlotkinLearn about the treatment benefits of clinical hypnotherapy in this episode with Norman Plotkin. Hear insights about: How to address the psychological barriers to treatment in functional medicine The treatment benefits of clinical hypnotherapy Different scenarios where hypnotherapy is most effective How hypnotherapy affects the subconscious mind, and the resulting impact on treatment How life events manifest themselves in the disease process, and how we should address them What we can do to transform fear into something positive Norm’s perspective on the COVID-hypnosis of the masses The Benefits of Clinical Hypnotherapy in Functional Medicine Norma...
2021-04-0751 minThe FM ShiftThe Cash Practice Model, with Dr. David SerioIf you’re looking to grow your business and increase your ability to move humanity forward, you need to adopt a cash practice model. In this conversation, you’ll hear insights about: Why you should adopt a cash practice model to have a greater impact on your business and your community How Dr. Serio built the largest practice in Latin America in just a few years How Dr. Serio established an authority position within his unique niche What enabled Dr. Serio to scale his business and build a franchise model with 27 practices How to structure the foundation of your pra...
2021-03-3141 minThe FM ShiftPreparing Your Practice and Patients for More Social Restrictions, with Dr. Sachin PatelWith the potentiality of more social restrictions in the fall, it is important to prepare our patients and our practices by any means necessary. Hear insights about: Dr. Patel’s perspective on COVID and where it is heading next How we can prepare our patients and our practices for the potentiality of more lockdowns What FM practitioners can do to stop surviving and start thriving by pivoting their business model Why this pandemic has revealed itself to be one of the greatest psy-ops of all time The most important business lessons Dr. Patel has taken out of the pand...
2021-03-2444 minThe FM ShiftMedical SEO Tactics That Will Grow Your FM Practice, with Damon BurtonDamon Burton joins us to talk about practical medical SEO strategies that you can use to grow your functional medicine practice. Hear insights about: How to build a content strategy that drives traffic to your practice How to create email blasts that resonate with your target audience The top medical SEO strategies for increasing your practice’s visibility online Understanding the internal/external factors that affect your website’s ranking Why your content is the most important component of your SEO strategy How to pick a good vendor that will help you achieve your SEO objectives Tips for lead gen...
2021-03-1753 minThe FM ShiftGlucose Management in FM Treatments, with Dr. Ben GalyardtDr. Ben Galyardt discusses his perspective on glucose management in all types of functional medicine treatment plans. Hear insights about: The fundamental framework of Dr. Ben’s new book, “Blood Sugar Doesn’t Lie” Why glucose management is such an important factor in functional medicine treatment Why Dr. Ben gives every patient a copy of his book and a glucometer, regardless of their condition How blood sugar spikes and crashes impact patient health in the big picture How Dr. Ben communicates the importance of glucose management to his patients Why Dr. Ben evaluates urine color as a part of his tre...
2021-03-1038 minThe FM ShiftNatural Anxiety Treatment Options in Functional Medicine, with Dr. Tara ScottDr. Tara Scott discusses the natural anxiety treatment options she uses in her functional medicine practice. Hear insights about: The most effective natural anxiety treatment options in functional medicine What anxiety means and how it is diagnosed in the functional medicine field Anxiety as a symptom vs. anxiety as a condition The organs, tests, and biomarkers we can check to identify the root cause of anxiety How SSRIs function pharmacologically How inflammation and chronic illness can help us identify the cause of anxiety How we can better communicate clinical situations to our patients General treatment approaches, guidelines, and diet...
2021-03-0356 minThe FM ShiftPain Management in a Functional Medicine Practice, with Dr. Jared StubblefieldDr. Jared Stubblefield discusses the unique approach to pain management in his functional medicine practice. Hear insights about: Dr. Jared’s journey as a functional medicine provider What inspired Dr. Jared to pursue a functional medicine approach to dealing with pain and inflammation How Dr. Jared adopted an integrated clinic model Dr. Jared’s experience with regenerative medicine and stem cells How Dr. Jared communicates the functional medicine approach to pain and inflammation to his patients How Dr. Jared eliminated financial barriers to treatment in his practice The impact COVID had on Dr. Jared’s practice with the in-pers...
2021-02-2439 minThe FM ShiftThe Telehealth Practice Model, with Dr. Will ColeDr. Will Cole discusses his telehealth practice model and explains how it has lead to stable, predictable growth in his business. Hear insights about: Dr. Cole’s journey to becoming one of the top 50 functional medicine and integrative doctors in the nation How the pandemic has impacted Dr. Cole’s practice, and what he has done to adapt Why Dr. Cole chose to follow a telehealth practice model instead of brick and mortar How Dr. Cole has had success with telehealth from both systems and sales/marketing perspective What to expect from Dr. Cole’s upcoming book, “Intuitive Fasting” The...
2021-02-1740 minThe FM ShiftFunctional Medicine Marketing and Branding, with Dr. David TouhillDr. David Touhill shares advice for building a functional medicine marketing strategy that drives results in 2021. He shares insights about: How he strategically moves marketing dollars to maximize his clients’ returns Why digital marketing is so important for brick and mortar businesses today Why you should be focused on selling results, not fee-for-service Why now is the best time to pursue warm leads, and how to approach them How to diversify your functional medicine marketing spend to drive growth and maximize your results Why you should hire a professional to manage your digital marketing efforts How to build a funn...
2021-02-1056 minThe FM ShiftFunctional Medicine Marketing in a Global Pandemic, with Dr. Mark T. WadeFunctional medicine marketing in a global pandemic is new territory for most of us. Learn how to approach it with key insights from Dr. Mark T. Wade such as: How to approach functional medicine marketing in a global pandemic How to think outside the box with your marketing strategy How to position your practice to be as relevant as possible under new circumstances What steps you can take to have more success with a virtual practice model Why you need to focus on building a hyper-specific niche audience How Dr. Wade’s approach to marketing has changed since he fir...
2021-02-0341 minThe FM ShiftFinancial Freedom for Medical Entrepreneurs, with Justin PrinceJustin Prince explains what medical entrepreneurs can do to conquer the climb to financial freedom. He shares insights about: How his diverse work experiences gave him the tools to become a successful entrepreneur Why you should be acting as a guide, not a hero His philosophy of climbing the entrepreneurial ladder When you should delegate tasks to free up time for revenue-generating activities Steps medical entrepreneurs can take to thrive in a commission model How to add more value to the marketplace to increase your earning potential How to get out of your own way so you can move...
2021-01-2748 minThe FM ShiftAchieving Positive Success in Functional Medicine, with Adam BanningLearn how to achieve positive success in life and in practice with success coach Adam Banning. He shares insights about: Why it is important to look inward in our journey to positive success How the subconscious mind affects our connection with our beliefs and our environment Adam’s philosophy of “mission before money,” and how we can figure out what our mission is The most common reasons why people lose sight of their soul’s purpose How functional medicine providers can be more effective at building and managing relationships How to develop the delivery and presentation of your ideas so yo...
2021-01-2053 minThe FM ShiftChoose Your Attitude Before You Fall Prey to Circumstance, with David NeagleYou have the power to choose your attitude. David Neagle’s compelling story shows the impact it can have on your practice’s success with insights about: How David’s near-death experience helped him take on a new perspective in life and his career How to choose your attitude instead of becoming a victim of circumstance What inspired David to pursue a career in development coaching and mentorship How to overcome the feeling that the world is crashing down on you with nowhere else to turn What you can do to change your attitude and prepare yourself for success...
2021-01-1345 minThe FM ShiftMedical Entrepreneurs: Mastering the Business of Functional Medicine, with Dr. James Neilson-WattMedical Entrepreneurs should be running their functional medicine practices like a business. Dr. James Neilson-Watt explains common mistakes and how to overcome them with insights about: What the pandemic looks like for functional medicine practitioners in New Zealand How to run your functional medicine practice as a business The common mistakes medical entrepreneurs make and how to overcome them The key to freedom and long-term sustainability as a practice owner Foundations, structures, and systems that Dr. Neilson-Watt put in place so he could extract himself from the day-to-day of his practice How to delegate and automate parts of you...
2021-01-0650 minThe FM ShiftCreative Ways to Increase Patient Volume in a Pandemic, with Dr. Brad WattsIf you are looking for creative ways to increase patient volume in your functional medicine practice, Dr. Brad Watts’s shares invaluable insights about: How FM practices have been able to thrive in a global pandemic Creative ways to increase patient volume and scale your clinical visits in a functional medicine practice Why we need to stop bending the knee to disease and become leaders in our communities Understanding what it means to lead with clarity vs. commitment What functional medicine practitioners should be committed to right now How to position your practice to take advantage of the boomi...
2020-12-3052 minThe FM ShiftThe Art of Functional Medicine Marketing, with Dr. Uli IserlohFunctional medicine marketing is different. Dr. Uli Iserloh explains how to market your practice to achieve growth and scale with right-fit clients. He provides valuable insights such as: What makes functional medicine marketing different, and how we should approach it to have the greatest impact Why referrals alone will not lead to the growth and scale you desire Why functional medicine providers should be taking an educative, awareness-based approach to marketing instead of mirroring what works in traditional medicine How to niche down with your marketing strategy so you are communicating with the right prospects for your practice How...
2020-12-2356 minThe FM ShiftOvercoming the Fear of Healthcare Regulations in Functional Medicine, with Dr. Peter OsborneHealthcare regulations are just one of the fears physicians have as they transition into functional medicine. Dr. Peter Osborne shares insights about building a brand in this space such as: Why so many physicians struggle with overcoming the fear of healthcare regulations as they transition into functional medicine The benefits of distancing yourself from traditional medicine as you build your brand Understanding functional medicine as the art and science of lifestyle and diet How to leverage the separation from traditional medicine to grow your practice What we can do to better convey our message and the services we h...
2020-12-161h 02The FM ShiftWellness and Preventative Health, with Dr. Tara ScottFunctional Medicine Providers: What You Will Learn: Why Dr. Scott made the transition from traditional medicine to functional medicine What functional medicine providers can do to help fix the broken medical system Dr. Scott’s approach to preventative healthcare in functional medicine Why traditional medicine tends to disregard the dysfunction of human beings “Sickcare” vs. healthcare in the United States Why it is difficult to run a successful FM practice if you are just in it for the money How non-medical practitioners should interact with difficult medical providers The importance of self-care and mental health as a functional medicine...
2020-12-0957 minThe FM ShiftThe Art of Client Attraction, with Dr. James Neilson-WattFunctional Medicine Practitioners: What You Will Learn: The best way for functional medicine practitioners to approach new patient attraction Whether or not doctors should be focused on new patients or convert-and-retain How COVID has impacted sales and marketing strategy in functional medicine Why your client attraction strategy should be focused on engagement and community building What your patient population needs to know and believe about you in order to do business with you What Dr. Neilson-Watt learned through his interactions with prospective patients How Dr. Neilson-Watt overcame the frustration of client attraction and found a strategy that worked fo...
2020-12-0237 minThe FM ShiftHow Functional Medicine Providers Can Keep More of What They Make, with Craig CodyFunctional Medicine Providers: What You Will Learn: Why it is critical to take a proactive approach to tax planning in functional medicine How functional medicine providers can keep more of what they make Craig’s approach to tax strategy in the FM niche What to look for in a tax planning strategist Common tax mistakes that functional medicine providers make and how to avoid them How Craig helps his clients reduce their tax liability by legal, moral, and ethical means How the suspension of the payroll tax affects our taxes Craig’s top tax planning strategies for 2020 Tax S...
2020-11-2540 minThe FM ShiftThe Dark Secrets of the Wine Industry, with Todd WhiteFunctional Medicine Providers: What You Will Learn: How Dry Farm Wines is changing the game with keto-friendly products What “natural wines” means to consumers, and why most wines are actually unnatural The dark secrets of the wine industry that most consumers don’t know about Why functional medicine providers should educate their patients about natural wines How Dry Farm is addressing the biotoxin component of wine How Todd’s ketogenic lifestyle has impacted him The key business lessons and rules that have brought Todd success throughout his career The Natural Wine Movement Todd White is the founde...
2020-11-181h 09The FM ShiftCardiovascular Health in Functional Medicine, with Dr. Jack WolfsonFunctional Medicine Providers: What You Will Learn: Why focusing your niche is the best way to achieve growth and scale in your practice How Dr. Wolfson’s functional medicine clinic approaches the treatment of cardiovascular diseases How functional medicine providers are creating long term change by focusing on the root causes of cardiovascular disease instead of relying on pharmaceuticals The most common mechanisms for people dealing with hypertension, and how Dr. Wolfson evaluates them A breakdown of endothelial dysfunction The common causes of decreased or impaired nitric oxide production How Dr. Wolfson diagnoses and treats patients dealing with mold...
2020-11-1143 minThe FM ShiftBeyond the Bounds of Conventional Medicine, with Dr. Bradley DyerFunctional Medicine Practitioner: What You Will Learn: Dr. Dyer’s transition from internal medicine doctor to functional medicine practitioner Why conventional medicine tends to beat doctors into conformity and submission What makes functional medicine so much more effective than traditional medicine Why FM providers should be focused on building a new system that makes conventional medicine obsolete instead of trying to fundamentally change conventional medicine How practitioners can break out of the confines of conventional medicine and transition into functional medicine How to craft the patient-facing communication strategy of your functional medicine practice How Dr. Dyer structured his pra...
2020-11-0452 minThe FM ShiftEmpowering Patients Through Functional Medicine, with Alison GannettPursuing Natural Treatment Alison’s bout with cancer and how it led to her career in oncology nutrition How Alison discovered that she was not a good candidate for chemo, radiation, and pharmaceuticals Why Alison decided to identify and address the root causes of her tumor instead of pursuing traditional treatments Why our patients always have the power and sovereignty to advocate for themselves How we can empower our patients by helping them overcome fear The core clinical approaches that Alison’s clients use to treat themselves at home Pursuing Natural Treatment Our guest in this...
2020-10-2848 minThe FM ShiftPositive Leadership in Your Functional Medicine Practice, with Jon GordonFunctional Medicine Providers: What You Will Learn: How we as functional medicine providers can handle the negativity, challenges, and change resulting from COVID What it takes to lead with positivity and optimism, and how it will help us during these difficult times Why leadership is a transferred belief, and how we can share it with our team members The importance of believing in a better, brighter future for our practices The key questions we should be asking ourselves right now How to understand our past experiences so we can become better, more positive leaders How to cope with...
2020-10-2133 minThe FM ShiftCertainty in the Sales and Communication Process, with Dr. Dan SullivanFunctional Medicine Providers: What You Will Learn: Why so many functional medicine providers struggle to achieve growth and prosperity in their practices Why ‘certainty’ is such a critical ingredient to the sales and communication process How to develop certainty that leads to boldness and confidence as a practitioner How to use your sense of certainty to connect with patients on a deeper level What FM providers can do to connect their foundational knowledge with biological knowledge under one umbrella of certainty Why connecting with your patients has a more profound effect than presenting them with research The neurophysiology that...
2020-10-1451 minThe FM ShiftHiring Practices in the Post-COVID Climate, with Lisa McDonaldFunctional Medicine Providers: What You Will Learn: Lisa’s journey into the functional medicine niche How functional medicine providers can identify opportunities for growth as they come out of the crisis Challenges that FM practitioners should be prepared for as they start to explore the new talent pool and begin the hiring process How to position your practice to stand out and attract higher caliber employees Hiring practices that will put an end to the revolving door of employees at your practice Hiring During a Crisis Lisa McDonald is the founder and owner of Integrated Conn...
2020-10-0745 minThe FM ShiftMarketing Your Practice in the Post-COVID Climate, with Jared YellinFunctional Medicine Providers: What You Will Learn: Effective marketing tactics and strategies in the post-COVID landscape The ideal strategic alliance partners functional medicine providers should be looking for to co-produce a webinar How to bring the greatest amount of value to each of your audiences no matter what industry your partner comes from How to use educational experiences to pique the interest of prospects in your list Program CTAs and offerings that have been successful in the functional medicine market Innovative ways you can engage your audience opposed to the typical 15-20 min free consultation How to structure yo...
2020-09-3052 minThe FM ShiftIdentify Your USP and Build a Killer Communication Strategy, with Jeremy SlateFunctional Medicine Field: What You Will Learn: How professionals in the functional medicine field can find their unique identifier and separate themselves from the pack What functional medicine providers can do to overcome their scarcity mindset and narrow their niche Why niching down will enable you to increase your impact and grow your practice simultaneously Tools and strategies you can use to identify your unique selling proposition How to use your USP as the foundation of your communication strategy The best platforms/mediums for spreading your unique identifier Jeremy’s “small pond” strategy and how FM providers can apply it...
2020-09-2352 minThe FM ShiftLeadership in Functional Medicine, with Lenann McGookey GardnerFunctional Medicine Field: What You Will Learn: Why your patients are ultimately buying your leadership, not just your products and services Lenann’s definition of leadership, and how it affects your practice Why taking a soft approach is beneficial whether you are a male or female practitioner in the functional medicine field How to get patients and prospective patients to buy into your vision so you can treat them more effectively How to maintain your personality and smooth out the rough edges as you work to develop your strengths as a leader The core issues that prevent people fro...
2020-09-161h 08The FM ShiftIntegrative Cardiology in Functional Medicine, with Dr. Michael TwymanFunctional Medicine Practitioner: What You Will Learn: What inspired Dr. Twyman to become a functional medicine practitioner How Dr. Twyman evaluates patients who are at risk of developing cardiovascular diseases How patients react to the way traditional cardiology test results match up to Dr. Twyman’s prognosis The different types of treatments Dr. Twyman uses in integrative cardiology and the results he is seeing How Dr. Twyman positions his practice to the public What Dr. Twyman does to get his patients into a consistent regimen and help them follow through with treatment How different types of light can aff...
2020-09-0944 minThe FM ShiftSpeak Your Patients’ Language, with Funk RobertsFunctional Medicine Field: What You Will Learn: The principles Funk uses to help his clients achieve their fitness goals How Funk’s fitness regimen aligns with the functional medicine field Why Funk’s communication style can help FM providers better connect with their patients What practitioners can do to help their patients understand the clinical side of their treatment strategy How to work with patients to undercover their driving ‘why’ for treatment How to help men better fulfill their role as patriarchs by improving their health Nutritional products that Funk recommends to men over forty who want to boost tes...
2020-09-0255 minThe FM ShiftThe Transformation of Functional Medicine as We Know It, with James MaskellFunctional Medicine Practitioners: What You Will Learn: James’ journey into the field of functional medicine How James has been able to help functional medicine practitioners move the needle and grow their business How functional medicine is changing, and what doctors can do to get on the front end of this new movement Why it is so important to get buy-in from your patients in the new era of functional medicine James’ perspective on what functional medicine is, and what it should be Different factors that are helping push functional medicine into the mainstream How the commercialization of functional medici...
2020-08-2652 minThe FM ShiftThe New Normal in Functional Medicine, with Dr. Ann BarterFunctional Medicine Practice: What You Will Learn: How Dr. Barter’s practice has been impacted by COVID from a clinical and patient management perspective The mental and emotional impact that COVID has made on Dr. Barter’s patients Treatments Dr. Barter’s functional medicine practice uses to help manage mood and headspace How Dr. Barter communicates the effects of the pandemic to her patients to help them better understand treatment options How Dr. Barter addresses mold and treatment procedures with her patients Long term health problems that mold can cause Dr. Barter’s work with neurotransmitters Post-Pandemic Challenges...
2020-08-191h 00The FM ShiftThe Big Picture of Functional Medicine, with Dr. John BartemusFunctional Medicine Practitioner: What You Will Learn: The writing and publishing process for Dr. Bartemus’ book, The Autoimmune Answer How Dr. Bartemus approaches to each autoimmunity case that comes through his practice Different types of tests that Dr. Bartemus uses in autoimmunity cases The main cases Dr. Bartemus sees as a functional medicine practitioner, chiropractor, and FM provider Dr. Bartemus’ process for treating autoimmunity How Dr. Bartemus has structured his business model Dr. Bartemus’ system for vetting and evaluating prospective patients Dr. BArtemus favorite types of cases to work with How to deal with the patient dynamic when they ar...
2020-08-121h 14The FM ShiftSales Tactics in Functional Medicine, with Dr. Ben LernerFunctional Medicine Practitioners: What You Will Learn: Why Dr. Lerner has built his sales cycle around unique advancing programs and events Different programs and events functional medicine practitioners can produce to connect with patients How Dr. Lerner views sales in relation to the brick and mortar practice Customer Lifetime Value (CLV) What drove Dr. Lerner to pursue additional training in psychology Psychological concepts that can be leveraged to move a prospective patient forward in the sales cycle How to build out an event and fill the seats How to ask questions that seem genuine and authentic, not salesy Ho...
2020-08-0553 minThe FM ShiftCritical Sales Skills for Functional Medicine Providers, with Bryan FlanaganFunctional Medicine Practice: What You Will Learn: Bryan’s journey to sales mastery and coaching What it means to be an “accidental” salesperson Why we need to be able to sell regardless of our profession or position in an organization Conveying functionality vs. conveying value The four steps of growth in sales How to be successful at sales, even if you aren’t a natural How to peel back the layers so you can get to the core of what your patient is trying to achieve What steps you can take to start building out your sales and communic...
2020-07-2936 minThe FM ShiftCharging What You’re Worth, with Dr. Peter OsborneFunctional Medicine Education: What You Will Learn: Who the average functional medicine avatar is and how they make up 80% of your audience Why today’s technology has created a powerful and unprecedented way to share your message Why the secret to niching down is to focus on what you feel passionate about Why undercharging for your services isn’t just harmful to your practice but to your patients How to pick the right niche, and why structuring your pricing correctly is vital Why it is important to remember how much you have invested in your functional medicine education to g...
2020-07-2251 minThe FM ShiftGame-Changing Financing Tools for FM Practitioners, with Toni ViennaFunctional Medicine Practice: What You Will Learn: Patient financing tools that most FM practitioners don’t even know exist Systems you can put in place to increase revenue while helping more patients Toni’s approach to working with multiple lending sources How Toni interacts with her clients from a customer service perspective Common reasons financing is not approved and how to avoid them How EPF works with practitioners and their staff to make the implementation and use of new financing tools headache-free How to build and maintain a good relationship with your lenders Toni’s perspective on how doctor...
2020-07-1530 minThe FM ShiftThe Journey to Functional Medicine, with Drs. Brandon and Heather Credeur, and Stephen WoessnerWelcome to The FM Shift podcast. I’m one of your hosts Dr. Brandon David Credeur and I’m super excited to share today’s episode with you. Heather and I were recently interviewed by Stephen Woessner on his podcast, Onward Nation, which is a top-rated business podcast. He asked really probing questions that pulled out great content that you can use to have more fun, be more successful, and make the impact you’re looking to make in your FM practice. We talk about our early challenges, how we overcame those challenges, and more...
2020-07-0840 minThe FM ShiftTreating Infertility with Functional Medicine, with Dan KellamsDan Kellams is an acupuncturist, a functional medicine provider, and a coach, consultant, and mentor. He is also one of the leading experts in our field on hormones and infertility, a problem that affects around 17-25% of the female population. In this episode of The FM Shift, Dan joins us to address this issue and shed some light on the different ways functional medicine can play a role in treating infertility. He talks about the different diagnostic and testing methods he uses with his patients, and he explains how to approach atypical infertility cases as well.
2020-07-0135 minThe FM ShiftRecession-Proofing Your Functional Medicine Practice, with Drs. Brandon and Heather CredeurRecently, we have been working on a new content series called Recession-Proofing Your Functional Medicine Practice. It delves into the fundamental steps you can take to strengthen your business model and move from ‘survive’ to ‘thrive’—even in volatile economic conditions. Dr. Heather Stone and I built a healthy $7.5M practice during the great recession of 2008. The lessons we took away from that experience formed the principles and pillars of Recession-Proofing Your Functional Medicine Practice. They are extremely relevant to what many functional medicine practitioners are facing today. And in this episode of The FM Shift, we walk throug...
2020-06-2435 minThe FM ShiftBeyond the Bounds of the Medical Industry, with Dr. Sean McCaffreyDr. Sean McCaffrey is a chiropractic specialist and a functional medicine provider based out of Springfield, Illinois. He owns and operates the McCaffrey health center, which is the culmination of generations of passion for functional medicine and the drive to make a difference in people’s lives. Dr. McCaffrey built his entire career on the notion that stress is the cause of all diseases, and in this episode of The FM Shift, he shares his journey with us. He explains how he built and scaled his practice outside of the industry standard in medicine. What yo...
2020-06-1754 minThe FM ShiftMastery of Sales and Communication in Functional Medicine, with Sean CallagySean Callagy is a leading expert in sales, human influence, and interpersonal communication; three areas where functional medicine providers struggle the most. Sean is the founding member of Callagy Law and the co-founder of UNBLINDED, a sales mastery company that thrives on integrity. And in this episode of The FM Shift, Sean joins us to talk about his sales methodology so we can apply the same techniques in our own practices. What you’ll learn about in this episode: Sean’s take on the COVID-crisis and its impact on functional medicine practices What business owne...
2020-06-1034 minThe FM ShiftWhy Being Average Sucks & How To Make Your Practice Better, with Michael BernoffRunning your own functional medicine practice is hard, no two ways about it. And sometimes it is easy to let things slide as “good enough” when we have so many pressing needs grasping for our attention. Unfortunately, that mentality can also keep your practice from growing, or worse, send it in to a decline. This can be especially true for our mindsets and communication. Michael Bernoff is a coach, a mentor, and an unrivaled expert on human influence and interpersonal communication. He joins us again for another episode of the FM Shift podcast to talk about his new...
2020-06-0336 minThe FM ShiftRunning Multiple Locations With Your FM Practice, with Regan ArchibaldRegan Archibald is both an amazing clinician and an exceptional entrepreneur. He is the founder of East-West Health, which has five locations. And he is the founder of Go Wellness, a training and educational program for some of the most transformative doctors in the healthcare field. In this episode of The FM Shift, Regan Archibald explains the foundational elements you have to have in place to operate multiple successful clinics. He walks us through various sales and marketing strategies that will enable you to achieve growth and scale in the functional medicine field. What you’ll learn ab...
2020-05-2735 minThe FM ShiftPrinciples for Success for Your Clinic, with Darin KiddDarin Kidd is an incredible entrepreneur, mentor, coach, and consultant. Through his success in the network marketing profession, Darin has been able to excel in every corner of every industry he sets foot in. From online businesses to profitable franchises, Darin has done it all. And in this episode of the FM Shift podcast, Darin joins us to share the refined principles of success that he has developed throughout his entrepreneurial journey. What you’ll learn about in this episode: Darin’s perspective on the global pandemic and its effect on functional medicine practices Darin’s advice...
2020-05-2033 min
Onward NationFinding your focus and following your passion, with Drs. Brandon and Heather CredeurDrs. Brandon and Heather Credeur are two of the most successful Functional Medicine practitioners and entrepreneurs in history. Their passion, entrepreneurial acumen, and good ole fashion southern work ethic allowed them to build one the largest, if not the largest, single office cash practice in the history of Functional Medicine. More importantly, their business success allowed them to be able to help tens of thousands of chronically ill patients return to health and escape a broken and destructive healthcare system. The Credeurs are steadfast proponents of functional medicine and getting to the root cause of disease. They...
2020-05-1500 minThe FM ShiftThe Transformation of Functional Medicine As We Know It, with Drs. Brandon and Heather CredeurLockdowns will be lifted, and the crisis will die down, but we believe the impact of this pandemic will leave the patient marketplace permanently changed. In this episode of the FM Shift podcast, we talk about all-things-COVID as they relate to the functional medicine field. How is the pandemic affecting our practices now? How will it affect our practices moving forward? This saga will continue to shape the psychology of the patient population, and it will transform the way we do business from here on out. What you’ll learn about in this episode: The changes in...
2020-05-1338 minThe FM ShiftGrow Your FM Practice in a Down Market, with Michael BernoffMichael Bernoff is one of the world’s foremost experts on interpersonal communication, communication influence, and business development. As a mentor and coach in this space, Michael joins us on the FM Shift podcast to share his expertise. In the midst of a global pandemic, communication influence is a critical topic for FM practitioners to understand. In this episode, Michael explains how the global pandemic and the state of our society affects all things entrepreneurship. He teaches us how to step out of a place of fear so we can tap into our creativity as we pivot our practices an...
2020-04-2933 minThe FM ShiftMove Your FM Practice into the Online Space, with Sandra HaseleySandra Haseley is a keynote speaker for Tony Robbins and Dean Graziosi. She is a coach and a mentor who owns the highest-rated weight loss clinic in western New York. In this episode of The FM Shift, Sandra joins us to talk about the pivot FM practitioners are making in light of the global pandemic. She explains how to leverage online platforms to open new streams of revenue as clients are restricted to limited interactions with brick and mortar businesses. What you’ll learn about in this episode: How FM practitioners are pivoting in response to th...
2020-04-2231 minThe FM ShiftBrave Thinking During COVID-19, with Jennifer JimenezJennifer Jimenez’s mission is to empower people to create and live a life that they love living. She has been featured in publications like Self, Shape, Oxygen and Woman’s World, and on TV on Fox Business, NBC News and more. In addition, she’s shared the stage with thought leaders Marianne Williamson, Maya Angelou, Byron Katie, Bob Proctor, Wayne Dyer, Deepak Chopra, and others. As the Chief Innovation Officer and Director of the Health & Well-Being Division at Brave Thinking Institute, she believes that people are far more powerful than any circumstance, any situation, or any condit...
2020-04-1549 minThe FM ShiftFinding Your Higher Self In The Midst Of Coronavirus, with Lauren SkyeAt this point, we are at a crossroads. The global lockdown has been extended, and we must ask ourselves if the fear we are being sold is proportionate to the problem. In this episode of The FM Shift, Lauren Skye, the owner, and director of Inner Connection Institute joins us to share her perspective on the COVID-crisis. She discusses the spiritual reality, the power of fear, and she explains how spirituality plays a role in the way we respond to a crisis. What you’ll learn about in this episode: Lauren’s perspective on the COVID-crisis and...
2020-04-0845 minThe FM ShiftCoronavirus, Social Media, & Your Practice, with Dr. Matthew LoopIn spite of all the chaos this global pandemic has raised, there is a huge opportunity to grow your functional medicine practice if you have the right strategy. This is a time where functional medicine providers can reach an audience that is uber focused on their health and stuck at home with almost nothing but content to consume. Dr. Matthew Loop, the world’s most renowned social media strategist, shares his expertise to help FM practitioners dominate the digital landscape and thrive during these trying times. What you’ll learn about in this episode: Dr. Loop’s pers...
2020-04-0134 minThe FM ShiftHow to Deal with Difficult Patients, with Drs. Brandon and Heather CredeurWhen we are dealing with sick people, we have to understand that they are dealing with so much on their own. There is an immense amount of pain, frustration, and negative emotion tied to the struggles they are facing. As FM practitioners, we often get the spearhead of that negativity when it is released. But there are tools and strategies we can use to deal with it and keep our practices moving forward. What you’ll learn about in this episode: Strategies and tools for handling patient issues and the patients themselves within your practice How to...
2020-03-2536 minThe FM ShiftBring More Value to Your Patients, with Drs. Brandon and Heather CredeurWhen running a business, you always need to be concerned about value exchange. Successful businesses provide a lot of value for their price and businesses that sputter and fail don’t. It’s that simple. So how can you provide value in different ways? And how can you leverage your lifestyle, community, and your patient’s clinical experiences with you to add value without needlessly adding cost? What you’ll learn about in this episode: How to add value to your patient visits How to overcome the feeling that you’re providing inadequate services for the price you’...
2020-03-1833 minThe FM ShiftThe Entrepreneurial Journey of a Practitioner, with Drs. Brandon and Heather CredeurDrs. Brandon and Heather Credeur are two of the most successful Functional Medicine practitioners and entrepreneurs in history. Their passion, entrepreneurial acumen, and good ole fashion southern work ethic allowed them to build one the largest, if not the largest, single office cash practice in the history of Functional Medicine. More importantly, their business success allowed them to be able to help tens of thousands of chronically ill patients return to health and escape a broken and destructive healthcare system. The Credeurs are steadfast proponents of functional medicine and getting to the root cause of disease. They...
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