Shows
Tenacity with Sonia C.Scaling a Franchise with Focus: The MADabolic Playbook with Brandon CullenAfter a career-ending concussion pushed him off the ice, former pro hockey player Brandon Cullen reinvented himself as the co-founder of MADaboli, the strength-driven interval training franchise built for high performers. What started as one studio has grown to 45+ locations nationwide, with a vision rooted in strength, structure, and accountability.In this episode of Tenacity with Sonia C, Brandon shares how the athlete mindset translates into entrepreneurship, the hard lessons of scaling a franchise, and why focusing on a clear niche beats chasing the masses. We dig into partnership dynamics, daily founder struggles, and the principle of “th...
2025-09-0438 min
Reinforce Your GymRYG# 160: Industry-Leading Retention and Profits with Brandon CullenSTRONG RETENTION AND PROFITS WITH MADABOLIC
This fitness franchise has industry leading retention and profits. That's why I was so excited for this episode to drop.
I can talk to Co-Founder of MAD-abolic, Brandon Cullen, about what makes this franchise unique.
And it didn't disappoint. MAD-abolic is taking a different approach to growth and they attract an ideal customer that is more of a red ocean.
He shares some actionable tips that any Gym Owner can use in their business.
If you are thinking of opening a fitness franchise, this is one concept I would tell you take a look...
2025-06-0549 min
"I Heard That" (Podcast) with Coach ClarenceBrandon Cullen’s Blueprint: Building a National Fitness Brand for High PerformanceIn this powerhouse episode of Coach’s Corner, we sit down with Brandon Cullen, CEO and co-founder of MADabolic. From pro hockey roots to building a national boutique fitness brand, Brandon shares how he went from the rink to the boardroom. We unpack:● Why movement trumps macros. ● How Metabolic attracts high-achievers and keeps it exclusive by design. ● The challenge of scaling without sacrificing culture. ● His refreshing take on leadership, fatherhood, and creating routines that last. ● Why the fitness industry is noisy—and what you need to focus o...
2025-05-2938 min
All Things Fitness and WellnessStrength-Driven Fitness That Scales: MADabolic’s Franchise Playbook with Brandon CullenOn this episode of The ATFW Podcast, Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic, joins host Krissy Vann to break down the business philosophy behind his strength-driven interval training franchise.Brandon shares how his professional hockey background shaped MADabolic’s structured, performance-first approach—and why the brand was built to serve people beyond their sport, with a disciplined system that can carry them into their 40s, 50s, and beyond.This conversation explores:The gap MADabolic fills between performance and mainstream fitnessWhy the brand intentionally avoids trends and “fitness as sport”How franchisees are scal...
2025-05-2240 min
Lubo Smid PodcastWhy Most People Fail at Fitness (and How to Fix It) | Brandon CullenMeet Brandon Cullen, founder of MADabolic, who’s redefining the fitness industry by blending human connection with smart technology. Rooted in the belief that consistency beats intensity, MADabolic’s unique programming is built around strength, simplicity, and long-term wellness. Drawing on his journey from athlete to entrepreneur, Brandon shares how resilience, leadership, and data-driven decisions fuel sustainable business growth. With a clear vision for the future of fitness, he’s building a model that prioritizes real results, personal health, and understanding your core consumer. This is a conversation about stripping things down to what works—and showing up 1% better every da...
2025-05-151h 03
Physical Preparation Podcast Archives - Robertson Training SystemsBrandon Cullen on Niches, Marketing, and Building a Fitness Franchise
Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon’s grit landed him a spot in the New York Rangers’ minor league system. But when a career-ending concussion shattered his hockey dreams, everything he’d worked for disappeared overnight.
Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he...
2025-05-021h 03Physical Preparation PodcastBrandon Cullen on Niches, Marketing, and Building a Fitness Franchise
Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon’s grit landed him a spot in the New York Rangers’ minor league system. But when a career-ending concussion shattered his hockey dreams, everything he’d worked for disappeared overnight.
Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he...
2025-05-021h 03Physical Preparation PodcastBrandon Cullen on Niches, Marketing, and Building a Fitness Franchise
Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon’s grit landed him a spot in the New York Rangers’ minor league system. But when a career-ending concussion shattered his hockey dreams, everything he’d worked for disappeared overnight.
Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he...
2025-05-021h 03
Paper TrailsPaper Trails Season 4 Ep4 Co-founder of MADabolic Brandon CullenNick Kalogeromitros sits down with Brandon Cullen, Co-founder of MADabolic. Listen as Brandon talks about his time as a semi-professional hockey player, his understanding of being a driven individual, what led him and his partner to start MADabolic and expand quickly in the market, and where the brand is heading.
2025-04-2957 min
The HAPPY HEALTHY STRONG PODCASTEpisode 126: Structured Fitness for High Performers: Inside the MADabolic Method with Brandon Cullen.Not every workout model is built with longevity in mind—but what if it could be? This episode challenges the idea that variety equals progress and instead makes a case for consistency, structure, and foundational movement.Welcome to Happy Healthy Strong—where we talk all things fitness, nutrition, health, and wellness. Hosted by Adam Lane, this show explores how to train smarter, eat better, and stay mentally strong.Episode HighlightsBrandon Cullen of MADabolic joins Adam to share how his background in hockey and CrossFit led to the...
2025-04-2052 min
PLYN GLTYPLYN GLTY - Story[telling] - SpecificityBrandon Cullen | Co-Founder & Chief Concept Officer, MADabolic
2025-04-1519 min
Strength Chat#315 Brandon CullenFor this week's Strength Chat episode, it was great to be joined by the Co-Founder or MADabolic, Brandon Cullen. With so many different fitness plans, fads and voices vying for people's attention, it can be hard not to stick to your guns and becoming the best at what you do. Brandon, however, has done exactly this by creating MADabolic, The Strength Gym. In this chat, as well as a lot more topics and tangents, we covered: The MADabolic system and why it works Shifting the mindset in the fitness industry to know...
2025-04-1452 min
BizBlendFrom Pro Hockey to Fitness Empire: Brandon Cullen on Building MADabolic & Owning Your NicheIn this powerhouse episode of BizBlend, host Sana sits down with Brandon Cullen, former professional hockey player and founder of MADabolic, a disruptive strength-focused fitness brand that's rapidly scaling across North America. Brandon shares how his athletic mindset seamlessly transitioned into entrepreneurship, the value of niche branding, and how staying true to a performance-first philosophy helped build a loyal community. From navigating fads to balancing franchise growth without losing the brand soul, Brandon gets candid about what it really takes to scale without compromising excellence. Whether you're a founder, fitness pro, or brand builder—this one’s pure gold.
2025-04-0922 min
The Fitness Business School with Pat RigsbyFitness Business School - Bonus - Franchising Fitness with Brandon CullenReady to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Fi...
2025-04-0444 minThe Fitness Business School with Pat RigsbyFitness Business School - Bonus - Franchising Fitness with Brandon CullenReady to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Fi...
2025-04-0444 min
Barbell ShruggedBuilding a Fitness Franchise w/ Brandon Cullen, Anders Varner, Doug Larson, and Travis MashBorn into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon's grit landed him a spot in the New York Rangers' minor league system. But when a career-ending concussion shattered his hockey dreams, everything he'd worked for disappeared overnight. Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he wished existed...
2025-03-0555 min
PLYN GLTYPLYN GLTY - [Storytelling] | Zig, Zag, Trend, or Bend?Brandon Cullen | Co-Founder & Chief Concept Officer, MADabolic
2025-02-1808 min
PLYN GLTYPLYN GLTY - Story[telling] | Easy Come. Hard Leave.Brandon Cullen | Co-Founder & Chief Concept Officer, MADabolic
2025-01-2128 min
Mental Advantage PodcastEpisode 123: "We're Back", John Cullen and Brandon AllenAfter a longer than expected holiday break, the MAP boys are back. On this episode, they discussed their experiences with wellness, mental health and meditation. They also explored the importance of focus, mental preparation, and control in in sports and life; the role of gratitude and discipline in achieving personal goals. Lastly, they shared their experiences with prayer and meditation, emphasizing the need for presence and connection.John discussed his "Full 90" program that he started on January 1 that focuses on physical fitness, nutrition and spiritual development. He also talked about the "Let Them" theory from Mel Robbins. Brandon discussed using...
2025-01-2047 min
Conscious Conversations with Hayley CullenSpecial Guest Brandon KiltyConscious Conversation with Brandon KiltyBrandon was a well paid tradie for 12 years and had a tight niche job in fire protection. However life wasn’t exciting him. He wasted his life away from late teens to late 20’s before he realised there was a bigger vision for him out there.He now works online with this business vehicle that helps him with his travel dreams and to build the life he wants for his 30’s.We spoke in to business, life, adventures, goals and I feel every man out there will gain someth...
2025-01-1920 min
Athletes to Entrepreneurs: The Alumni JourneyFrom the Field to Co-Founder of MADabolic "ATHLETES TO ENTREPRENEURS" with Brandon CullenOn this episode of Alumni Direct’s show, "ATHLETES TO ENTREPRENEURS: The Alumni Journey," Rob Finkelstein sits down with Brandon Cullen for an honest talk about what it’s really like for athletes when the game ends. They dive deep into the tough identity struggles many athletes face, how important it is to start building a network early, and the lack of support out there for life after sports. Brandon opens up about his own journey—how he went from athlete to co-founder of Metabolic—and shares how athletes can use their unique skills to thrive in entrepreneurship and franchis...
2024-11-1335 min
Dog FriendlyCliff Cullen - 2024 Longmont OctoberfestJoin us for this exciting episode of 'Dog Friendly,' recorded live at the 2024 Longmont Oktoberfest! Host Brandon Bennett, owner of Alpine Howl, sits down with Cliff Cullen, Deputy Director of the Longmont Humane Society, for an engaging conversation about what he does and what goes into making the Octoberfest a reality. In this episode, Brandon and Cliff discuss the Octoberfest event, upcoming initiatives at the Longmont Humane Society, and how community events like Oktoberfest help raise awareness and support for local rescues. With the festive atmosphere buzzing around them, they share stories of Cliff's younger years, h...
2024-10-2913 min
Trainers Talking TruthsEp.148: Inside MADabolic: Innovating Fitness Franchises with Brandon CullenJoin us in this episode as we dive into the world of strength-driven interval training with Brandon Cullen, co-founder of MADabolic (https://www.madabolic.com/), the industry's pioneering franchise dedicated to this innovative fitness approach. Gain valuable perspectives on fitness franchising and the transformative power of structured, results-driven training from Brandon Cullen himself. Tune in to explore the MADabolic method and its impact on the fitness industry!http://issa.ownamad.com/
2024-04-1748 min
Guts Over Fear ThePodcastEP#59 w/Brandon O' Connor: Dedication PersonifiedMatthew, Brian and Arezu are joined by Brandon O Connor who, at only 16 years old co-founded "Dublin Homeless Awareness", a group of mainly 18-25 year old volunteers who give up their spare time to join together and visit Dublin's homeless population to offer them anything they need that the group can possibly supply. Brandon tells a personal story of his direct experience with homelessness when he recently discovered that while he was selflessly helping the homeless in Dublin his own mother was sleeping rough in her car in an underground carpark in the very same city.
2024-03-2749 min
How to Solve Climate ChangeClimate Change Solution: Electric Vehicles ft. Genevieve CullenToday you will learn from expert guest Genevieve Cullen about electric vehicles, why they may or may not help solve climate change, how they work and what needs to still be done for them to be an effective solution to climate change.Timestamps:(00:00) - Intro
(00:56) - What are electric vehicles?
(01:46) - Why would electric vehicles help to solve climate change?
(02:49) - Why would electric vehicles not help to solve climate change?
(04:28) - Who benefits and who is harmed by this solution?
(08:05) - How does an electric vehicle work?
(09:39) - What innovation or policy is needed...
2024-01-2420 min
PLYN GLTYPLYN GLTY - Part 2 | Hot Take(s) Health & Wellness 2023 w/ Stu BrauerStuart Brauer | Founder of WTF Gym Talk & The Gym Real Estate Company
2024-01-111h 28Mental Advantage PodcastEpisode 107: "Finishing Out 2023 - A Year in Review", John Cullen and Brandon AllenIn the last show of 2023, the MAP boys reflect back on the year and the lessons learned from all of the amazing guests that have been on the show. Thank you all for listening this year -- there will be lots of great guests coming on the show in 2023.To write the show: podcast@mentaladvantage.netTo work with John Cullen: john.cullen@mentaladvantage.net For Brandon Allen: brandon.allen@mentaladvantage.net
2023-12-2951 min
PLYN GLTYPLYN GLTY w/ Mike Jones | The Entrepreneurial Operating System (EOS)"Great leadership is the most important skill for entrepreneurs and high performers, and in order to be great leaders they need to one care for their physical and mental health, and two put into practice daily habits that make good leadership possible."
Mike Jones - Guest
Co-Founder | Alchemy 365
The Entrepreneurial Operating System (EOS)
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-12-141h 01
PLYN GLTYPLYN GLTY w/ Dr. Sean Pastuch | Active Life"If you are chasing balance, do something hard!"
Dr. Sean - Guest
Founder | Active Life
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-12-0755 min
PLYN GLTYPLYN GLTY w/ McConnell Smith | VMG Partners"If you want ease and predictability, stick to the linear path, but don’t expect to go far. If you want to reach bold destinations with a brave and capable crew, chart a new direction with VMG."
McConnell Smith
Partner | VMG Partners
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-11-2947 minMental Advantage PodcastEpisode 102: "Productive Thought", John Cullen and Brandon AllenThe MAP boys sit down to discuss the feedback from the Brendan Suhr episode. They also talk about some of the interesting things they have been following in the world of mental performance. For more information about MindVue and the mindset skills assessment go to www.mindvue.com - to receive a 20% discount use the code: MA20 at checkout.Have a question or comment for the show: podcast@mentaladvantage.netWant to work with John Cullen: john.cullen@mentaladvantage.netTo reach Brandon Allen: brandon.allen@mentaladvantage.net
2023-08-2839 minMental Advantage PodcastEpisode 98: "Mental Performance in Action", John Cullen and Brandon AllenThe MAP boys sit down to discuss the feedback from the Damon West episode, "The Coffee Bean." They also talk about the hard choices that have to made around when it is time to retire or walk away from something you have been doing for a long time. The importance of identity in that decision. Other topics include lessons from the College World Series in Omaha. Upcoming guests: Austin Byler, Major League University.For more information about MindVue and the mindset skills assessment go to www.mindvue.com - to receive a 20% discount use the code: MA20 at...
2023-06-2639 min
Fitness Business Asia PodcastBrandon Cullen of MADabolic: Creating Consistent 5-star Member Experiences [Part 2 of 2]We welcome back Brandon Cullen, co-founder of MADabolic, on what they discovered after we anonymously visited and evaluated their Brooklyn location, how they create consistent five-star member experiences and how The Fit Guide's processes have helped not just Brooklyn, but all of their franchise locations. GUEST RESOURCES Brandon Cullen on Linkedin MADabolic MADabolic Brooklyn Club Profile on The Fit Guide THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs an...
2023-06-2624 min
Fitness Business Asia PodcastBrandon Cullen, co-founder of MADabolic (USA): Creating an unapologetic brand that doesn't try to appeal to everyone [Part 1/2]We speak to Brandon Cullen, Chief Concept Officer and co-founder of MADabolic, on their fast-growing franchise concept and the strength of their brand message. MADabolic are doing big things in the US and are delivering a vibe that is strongly resonating with the no-nonsense section of the US fitness market. We visited MADabolic Brooklyn for our launch of The Fit Guide New York, with the club achieving one of our few five-star ratings for overall experience. GUEST RESOURCES Brandon Cullen on Linkedin MADabolic MADabolic Brooklyn Club Profile o...
2023-06-121h 05
PLYN GLTYPLYN GLTY w/ Jack Thomas | The Fit Guide"Charisma may not be able to be taught, but attitude and consistency can be."
Jack Thomas - Guest
Co-Founder | The Fit Guide
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-05-251h 12
PLYN GLTYPLYN GLTY w/ Mike Taylor | BeaverFITI've been an entrepreneur my entire professional life, and truly, I'm not too sure if I could work ever for anyone. That was until I met Team BeaverFIT.
Mike Taylor - Guest
Co-Founder | BeaverFIT
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-05-1945 min
Local Business HacksWhy Data & Psychographics Can Be A Game Changer For Your Business with the Chief Concept Officer of MADabolic, Brandon CullenAre you looking for a way to grow your business and improve the quality of leads you are getting? Would you like to have more customers that convert and also generate more revenue? Then this week’s podcast episode is for you. Tune in to hear as Brandon Cullen, Chief Concept Officer for MADabolic, shares his tips and tricks about how diving into your data and focusing on archetypes and avatars can be a game changer for your business.
In search of life’s [im]perfect soundtrack, Brandon brings an edgy approach to entrepreneurship through the valuable expe...
2023-04-1026 minMental Advantage PodcastEpisode 93: "Snapshot", John Cullen and Brandon AllenThe MAP boys sit down to discuss the results of their MindVue profile assessments they took after MindVue founder, Brian Davidson, was a guest on the show. The assessment looks at 13 different skills including grit, resilience, hope, etc. The boys talked about how enlightening the process was and they try and shed some light on the importance of recognizing that this is just a snapshot and not a fixed score. Other topics include: upcoming guests, Ashley Merryman and Brian Johnson from Heroic.For more information about MindVue and the assessment: www.mindvue.com Have a question...
2023-04-0748 min
PLYN GLTYPLYN GLTY - Psilocybin Therapy | Part 2 | Riley Cote | Cote Culture"How bad do you want it? How bad do you want to feel better? How bad do you want to feel human again? How bad do you want to rid yourself of depression and whatever you are hanging on to? How bad do you want to deal with your grief? It's just like anything in life. How bad you want it?"
Riley Cote - Guest
Founder | Cote Culture
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-04-041h 13
PLYN GLTYPLYN GLTY - Psilocybin Therapy | Part 1 | Nick Murray | Founder of WAKEWAKE - Helping humans transform themselves with medicinal + psychedelic fungi therapy and genomics-based integration.
Nick Murray - Guest
Founder | WAKE
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-03-2453 minMental Advantage PodcastEpisode 89: "Burnout and Quiet Quitting", John Cullen and Brandon AllenThe MAP boys discuss a listener's question and talk about their thoughts on the differences between burnout and quiet quitting. They also break such topics as how the choices we make on a daily basis can have a lasting impact on our success or failure -- what makes some people have that extra persistence to drive forward while others are ready to quit.To write the show: podcast@mentaladvantage.netTo work with John Cullen: john.cullen@mentaladvantage.net For Brandon Allen: brandon.allen@mentaladvantage.net
2023-02-2548 min
PLYN GLTYPLYN GLTY w/ Natasha Duff-Cole | Ladies of LineageRedefining the bridal gown shopping experience! On this podcast, I sit down with my old friend Natasha to discuss her entrepreneurial niche and the highly emotional and ultra competitive search for for the perfect dress.
Natasha Duff-Cole - Guest
Founder | Ladies of Lineage
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-01-3048 min
PLYN GLTYPLYN GLTY w/ James Yoder + Todd Huber | Night Swim CoffeeNot Just Coffee + Undercurrent Coffee = Night Swim Coffee
James Yoder - Guest
Not Just Coffee | Night Swim Coffee
Todd Huber - Guest
Undercurrent Coffee | Night Swim Coffee
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2023-01-261h 11
Gainz of FunctionGAINZ OF FUNCTION | Brandon Cullen | Founder/Chief Concept Officer MADabolicToday's chat is with Brandon Cullen, Co-Founder of MADabolic. We talked about Brandon's background as well as his journey to solve the lasting effects of a serious concussion suffered during his hockey career. Rooted in science, MADabolic's signature intervals are designed to torch body fat, increase strength, and promote lean muscle. The brand's uniquely purposeful approach provides unmatched results and offers a strong franchise investment opportunity. Ideal franchise partners are driven and passionate community leaders that members can look up to, ranging from former elite-caliber athletes to everyday fitness enthusiasts.view this episode on our YouTube Channel: ht...
2023-01-201h 19Mental Advantage PodcastEpisode 86: "Year End Wrap-up", John Cullen and Brandon AllenIn this, the last show of 2022, the MAP boys reflect back on the year and the lessons learned from all of the amazing guests that have been on the show. They also discuss the untimely death of Mississippi State football coach, Mike Leach and his impact on so many people. In addition, they talk about what we can learn from Coach Leach when it comes to staying present more in our lives.Thank you all for listening this year -- there will be lots of great guests coming on the show in 2023.To write the show...
2022-12-1634 min
PLYN GLTYPLYN GLTY w/ The Funsten's | NEW Owners of MADabolic CLTFinley & Landon Funsten | Owners, MADabolic CLT
2022-12-0955 min
HALO Talks: Elevating WellnessBrandon Cullen, MADabolic, CEOBrandon Cullen is a former professional hockey player and one of the Founder's of MADabolic. (Fun fact: MAD stands for Momentum Anaerobic Durability.) Along with his partner Kirk Dewaele, "The duo founded MADabolic after noticing a hole in the fitness market. There were no high-quality group fitness training systems for people who prioritize strength, value structure, and demand results…everyday people, and people past their sport looking to age athletically…people, it turned out, like them." The MADabolic brand has been quietly, but slowly and surely expanding. . .but doing so mindfully and cautiously. He chats with Pete abou...
2022-11-0136 min
Blocked PartyBrandon Ash-Mohammed v. A Grindr GuyBrandon Ash-Mohammed (comedian) joins us in-studio for the very first time to regale us with the tale of how he met up with someone who looked like "bootleg Eminem" off of Grindr and then had a very strange hook-up experience that led to a block. And that's not the only Grindr-type experience we get into, as Brandon updates where Stefan and John stand in the gay classification system now that he's met us in person, and he gives Stefan a compliment that Stefan believes is the highest he has received. And speaking of being high, Brandon tries BC weed...
2022-10-311h 31Mental Advantage PodcastEpisode 82: "Danger in the Comfort Zone", John Cullen and Brandon AllenAfter a couple of weeks off to regroup and recharge, the MAP boys check are back and discussing those issues that are on their mind. They discuss the Craig Wiggins episode and how important it is for us to find ways to support our military men and women as they transition into civilian life. They also talk about the importance of breaking free from your comfort zone when it comes to personal or professional growth. Making sure you are taking full ownership and accountability for what happens in your life. To ask a question or leave a comment...
2022-10-1946 min
Professional InsightQuiet Quitting, Being An Entrepreneur With Brandon Cullen Of MADabolicOn today's episode of Professional Insight the fellas welcome owner and operator of MADabolic Gyms Brandon Cullen. Brandon and the guys discuss the hard work it takes to becoming a successful entrepreneur, quiet quitting and how you need to pivot your business during the pandemic but sometimes it is nice to go back to normal.. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2022-10-111h 17
PLYN GLTYPLYN GLTY - Story[telling] | Nine. Twenty Nine.NINE! Such a massive multiple in my timeline ...
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2022-09-2906 min
The Fractional C-Suite RetreatStrengthening Your Franchise - Brandon Cullen - Fractional C-Suite Retreat - Episode # 040Today’s guest is a former athlete who developed a more approachable and intelligent way to train the everyday fitness enthusiast that has seen success with franchises from coast to coast. He’s the host of the podcast “Playing Guilty” and is the Co-founder and Chief Concept Officer of MADabolic. Welcome to the show Brandon Cullen. Brandon joins host Joe Frost to talk about how the fitness industry changed during covid, finding the balance between in-person and remote services, and how Brandon created a successful fitness brand.
Takeaways:
One of the biggest opportuni...
2022-09-1355 minMental Advantage PodcastEpisode 78: "Personal Brand: What Do People Think of You?", John Cullen and Brandon AllenAfter a couple of weeks off to regroup and recharge, the MAP boys check in for a quick discussion around what they have planned for the podcast as they move forward. They discuss the Jack Leggett episode and some common traits among each of the guests who have previously been on the show. Finally, they discuss the importance of developing your own personal brand. To ask a question or leave a comment for the show: podcast@mentaladvantage.net To reach John Cullen: john.cullen@mentaladvantage.netTo reach Brandon Allen: brandon.allen@mentaladvantage.net
2022-08-0534 min
PLYN GLTYPLYN GLTY - Story[telling] | Tales from the PerimeterWho would have thought the cigar-laced words, "you are not that good,” would be so impactful in my life and career after the rink.
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
Winner’s Mindset - Peak Performance Strategies for Success | Created by Erik Seversen
2022-05-2713 minMental Advantage PodcastEpisode 72: "Winning, Not Losing, Habits and Routines", John Cullen and Brandon AllenThe MAP boys sit down to discuss feedback from the previous episode with Ashley Merryman and her book "Top Dog: The Science of Winning and Losing." They also review some questions sent in by long-time friend of the show, Sean O'Neil, who shared some questions relating to the role of ego and momentum in competition. The boys breakdown the difference between playing to win vs. playing not to lose. They share some great personal development questions and strategies to be used in habit forming and goal setting.To write the show: podcast@mentaladvantage.netTo write...
2022-05-2446 minMental Advantage PodcastEpisode 69: “Research and Show Notes”, John Cullen and Brandon AllenOn this episode of the Mental Advantage Podcast, the MAP boys discuss such topics as: research on the science of winning and losing, staying calm in the competition and some upcoming guests.To write the show: podcast@mentaladvantage.net To get in touch with John Cullen or Brandon Allen: john.cullen@mentaladvantage.net or brandon.allen@mentaladvantage.net
2022-04-2635 min
Future of FitnessBrandon Cullen - MADabolic & The Vast Effects of Decision FatigueBrandon Cullen brings an edgy approach to entrepreneurship through the valuable experience he's earned as a professional athlete turned business owner. Brandon hosts an entrepreneurial-inspired podcast, Playing Guilty, and is the co-founder and chief concept officer of MADabolic—the industry's first and only strength-driven interval training franchise. Connect with us: www.futureoffitness.co
2022-03-221h 02
PLYN GLTYPLYN GLTY w/ Bertus "Bert" Albertse | JABZ Boxing"Come as you are. Leave STRONGER"
Bert Albertse - Guest
President | JABZ Boxing
Brandon Cullen - Host
Co-Founder | Chief Concept Officer | MADabolic
2022-02-261h 15Mental Advantage PodcastEpisode 64: "Performance vs. Performer", John Cullen and Brandon AllenOn this first episode of the second season of the Mental Advantage Podcast, the MAP boys discuss such topics as: how to coach by focusing on the performance and not the performer; China McCarney's Mental Health Manual; dealing with negative people and they also talk about upcoming guests.To write the show: podcast@mentaladvantage.net To get in touch with John Cullen or Brandon Allen: john.cullen@mentaladvantage.net or brandon.allen@mentaladvantage.net
2022-02-1835 min
Success is a State of Being™ by Gilad KarniBrandon Cullen - In Search of Life’s [Im]perfect SoundtrackGilad talks with Brandon Cullen about music, the nature of existence, and challenging the status quo, as well as: Concepts of the eternal and nothingness How a medical emergency as a child changed his relationship to the world How the Enneagram personality test connected to his lived experience His experience rejecting Catholicism, but finding something akin to spirituality in music His struggles with concepts of suffering and privilege Being in the moment instead of chasing the future In search of life’s [im]perfect soundtrack, Brandon Cullen brings an edgy approach to entrepreneurship through the valuable experience he...
2022-02-141h 11
PLYN GLTYPLYN GLTY w/ Dan D'Aquisto | LaundoLab + 2ULaundryHow did a good looking young professional get into laundry?
Dan D'Aquisto - Guest
Co-Founder | President | LaundoLab + 2ULaundry
Brandon Cullen - Host
Co-Founder | Chief Concept Officer | MADabolic
2022-02-141h 02Mental Advantage PodcastEpisode 62: "Teammates and Standards", John Cullen and Brandon AllenThe MAP boys discuss Sean McVay's culture code, what it takes to be a good teammate, the importance of setting standards for yourself, MUDITA and other topics on this episode of the Mental Advantage Podcast.To contact the show, write to: podcast@mentaladvantage.netTo contact John Cullen, write to: john.cullen@mentaladvantage.netTo contact Brandon Allen, write to: brandon.allen@mentaladvantage.net
2022-01-2842 min
PLYN GLTYPLYN GLTY w/ Avrum Elmakis | CLMBR“Average doesn’t get me out of be in the morning. Average doesn’t appeal to our team."
Avrum Elmakis - Guest
Co-Founder | CEO | CLMBR
Brandon Cullen - Host
Co-Founder | Chief Concept Officer | MADabolic
2022-01-171h 10Mental Advantage PodcastEpisode 61: “Rock, Marshmallow and Jellybean”, John Cullen and Brandon AllenThe MAP boys discuss “fake” mental toughness and the challenges of leading or coaching someone who projects a stronger exterior than they really possess. A few ways to identify it and how to deal with it when you spot it. They also discuss the important difference between ‘willing’ and ‘capable.’Plus, an exciting announcement about a new podcast they will be hosting called, “Under Further Review”, a show that discusses reviews that people leave for restaurants, businesses, etc.To contact the show, write to: podcast@mentaladvantage.netTo contact John Cullen, write to: john.cullen@mentaladvantage...
2022-01-1452 min
PLYN GLTYPLYN GLTY - Locker Room Talk(s) | Nutrition NonsenseWe Interrupt this program to bring you an important message. Today I sit down with my great friend and business partner Finley Funsten. Fin, is also the Director of Culture & Experience w/ MADabolic. Throughout these "Locker Room Talk(s)" we colorfully tackle current trends and industry hot points. Today, we confront nutrition and some of the nonsense associated with this often controversial topic.
Brandon Cullen - Host
Co-Founder | Chief Concept Officer | MADabolic
Finley Funsten - Guest
Director of Culture & Experience | MADabolic
2022-01-0749 min
PLYN GLTYPLYN GLTY - Story[telling] | LossFailing is NOT your story ... Falling is NOT your story ... Loss is NOT your story ... They are just chapters in one GIANT fucking book.
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2022-01-0115 min
PLYN GLTYPLYN GLTY w/ David Watkins | ABBEYDALE"Fit is first" has always been my mantra. After fit comes quality. The only definition of style is fit and quality. I come from an ideal that clothing should be in it for the long haul. This is not a fashion brand, it's an essentials brand. I believe in buying less, but better. That true style is timeless. That your picture today should be applauded 20 years from now, even if you have a little more gray in the beard.
David Watkins - Guest
Founder | ABBEYDALE
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2021-12-161h 05
Professional InsightSports, Concussions and Mental Health with Brandon CullenBrandon Cullen joins the podcast again to talk about concussions in sports and mental health. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2021-11-2329 min
Professional InsightPersonal fitness with Brandon Cullen of MADabolicBrandon Cullen joins Brandon, Jeff, Josh and Trevor to discuss personal fitness, finding what works for you and the history and evolution of the MADabolic brand. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2021-11-1533 minMental Advantage PodcastEpisode 54: “Discipline and Commitment”, John Cullen and Brandon AllenThe MAP boys take some time to discuss the importance of staying disciplined to the commitments you make to yourself and to others. They also discuss a few other current topics.To reach the Mental Advantage Podcast: podcast@mentaladvantage.netTo reach John Cullen: john.cullen@mentaladvantage.netTo reach Brandon Allen: brandon.allen@mentaladvantage.net
2021-11-0549 min
PLYN GLTYPLYN GLTY w/ Coby Kraft | Well Krafted Roofing Co."We are in this influencer era now, and I just really appreciate when people don't try to influence me" Coby is a world-class grinder with a history of success in growing young brands. He has successfully launched new strategies, products and programs that have generated breakthrough results for a wide range of companies. Most importantly, Coby is a visionary leader and an authentic change agent whose hands-on approach, energy and style make him one of a kind. Not to mention, he is also a great friend.
Coby Kraft - Guest
Owner & President, Well Krafted Roofing Co.
Brandon Cullen - Host
...
2021-10-301h 08Mental Advantage PodcastEpisode 52: "It is What it Is", John Cullen and Brandon AllenThe MAP boys talk about some of the recent activities of former guests. They also discuss why some players can handle clutch situations better than others and how to handle the big moments in sports and business. John discusses that although he dislikes the phrase, "It is what it is," he has come to understand the value of not labeling things any one particular way, so as not to put too much on any one thing, but rather treat all things as a thing. A happening. A moment.To contact the show: podcast@mentaladvantage.net To work...
2021-10-2250 minMental Advantage PodcastEpisode 48: "Show Reflections", John Cullen and Brandon AllenThe MAP boys look back at some of the lessons they have learned from their most recent guests they have had on the show. To contact the show: podcast@mentaladvantage.net To work with John Cullen: john.cullen@mentaladvantage.net
2021-09-2850 min
The Entrepreneur EthosSkating to Success with Brandon Cullen of MADabolicSubscribe: Apple Podcasts | Spotify | Stitcher | OvercastSupport the Show. Get the NEW AudioBook!AudioBook: Audible| Kobo| Authors Direct | Google Play | AppleSummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. Now on to my guest for today, Brandon Cullen, cofounder and chief concept officer of MADabolic, a fitness training system and...
2021-09-151h 07Mental Advantage PodcastEpisode 44: "We're Back", John Cullen and Brandon AllenAfter taking a couple of weeks off to refocus their attention on the show and how to better engage with the audience through social media, the MAP boys are back to discuss the tremendous lineup of guests that are coming in the upcoming weeks. Scott Foxhall, Pitching Coach at Mississippi State; China McCarney, Founder of Athletes Against Anxiety and Depression Foundation; Nina-Sossamon-Pogue, Author, Keynote Speaker and Podcast host. To contact the show: podcast@mentaladvantage.net To work with John Cullen: john.cullen@mentaladvantage.net
2021-09-1417 min
PLYN GLTYPLYN GLTY w/ BIG Jon Guida | Multi-Unit Franchise Owner | MADabolic ATX6'6" || 225lbs || spicy mustache || physical specimen || gentle giant
Jon Guida - Guest
Owner, MADabolic ATX
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2021-08-2846 minMental Advantage PodcastEpisode 37: "Letters from Listeners", John Cullen and Brandon AllenThe MAP boys open up the mailbag and respond to letters from listeners. They discuss the importance of routines and schedules, feedback forms and some of the more challenging physical and mental exercises they have participated in. Later in the show, they discuss guests they would still like to have on the show.To contact the show: podcast@mentaladvantage.netTo work with John Cullen:john.cullen@mentaladvantage.net
2021-07-2439 min
PLYN GLTYPLYN GLTY w/ Eric Malzone | Level 5 MentorsEric’s professional experience stems from a decade in the corporate sector. Starting from the bottom to eventually leading nationwide sales teams. Being an entrepreneur at heart, Eric pulled the corporate ejector seat and opened his first business in 2009, Gravitas Fitness. After 9+ years of owning successful multiple brick and mortar businesses and a deep analysis of his own “ideal day,” Eric decided to sell his businesses with the purpose of creating a bigger impact in the fitness & health industry while living the lifestyle that him and his wife have always dreamed of.
Since that point, he is now the host of two...
2021-07-021h 37
PLYN GLTYPLYN GLTY - Locker Room Talk(s) | Nipples, Daycare & Open GymIn this unique series, I sit down with my partners [Kirk & Fin] to discuss the fitness industry. Kirk Dewaele [Co-Founder and Chief Training Offer | MADabolic] and Finley Funsten [Director of Culture & Experience | MADabolic] bring a wealth of experience when it comes to entrepreneurship, day-to-day operations, and the essence of what it means to manage a brand. Throughout these "Locker Room Talk(s)" we plan to colorfully tackle controversial topics and current industry hot points.
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
Kirk Dewaele - Guest
Co-Founder | Chief Training Officer, MADabolic
Finley Funsten - Guest
Director of Culture & Experience, M...
2021-06-2659 minMental Advantage PodcastEpisode 33: "A Look Back", John Cullen and Brandon AllenAs they near the halfway point of their first year as a podcast, the MAP boys look back at some of the lessons they have learned from their guests over the first half of this year. To contact the show: podcast@mentaladvantage.net To work with John Cullen: john.cullen@mentaladvantage.net
2021-06-2547 minMental Advantage PodcastEpisode 32: "A Father's Advice", Mike Allen, Steve Cullen and Mack CullenOn this Father's Day edition, the MAP boys sit down with their dads and John's son, Mack. The dads talk about the advice their fathers gave them and what lessons they tried to pass on to their own children. Mr. Allen and Mr. Cullen both discuss what it was like being raised in a large family and how this influenced the way they raised their children. Mack shares some of the lessons he has learned from John and his Grandpa (Steve.) John and Brandon share lessons they have taught their own kids.For questions or comments, please contact...
2021-06-221h 11
PLYN GLTYPLYN GLTY w/ Hensley Ellefritz | Business Consulting for Fitness Concepts"Reentering the deflated brick and mortar fitness industry without embracing the permanent pivots that 2020 introduced would be the equivalent of rebounding with an ex." Hensley Ellefritz knows fitness, but more importantly, she knows the business behind it. Hensley specializes in unlocking the operational strategies and sales tactics designed to boost a team or organization's performance, revenue and growth. Hensley helps streamline what matters, so owner/operators can get back to focusing on what they love.
Hensley Ellefritz - Guest
Principle, Hensley Ellefritz Fitness Consulting
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2021-06-101h 05
Blocked PartyBrandon Wardell v. Justin BieberIt's our first episode in 8 months where we have everyone including the guest in studio, and boy do we have a fun time with our wonderful guest Brandon Wardell (actor/comedian). To borrow a phrase from past guest David J. Roth, we "remember some guys", but instead of sports, it's the internet edition, as we dig into some people we remember from the early days of Twitter and YouTube. From there, Brandon reveals that he's spent his two months in Canada well, as he's learned a lot about one of our favourites, Frank D'Angelo, and tells us about the...
2021-06-071h 35
PLYN GLTYEp.006 - Corbin Jennings | Multi-Unit MADabolic Franchise OwnerCorbin Jennings started as a single unit MADabolic franchise owner and has very quickly grown to become our most successful owner in franchise history. Recently, Corbin doubled down on his commitment, adding an additional set of units to his greater DC portfolio. Corbin is a very sharp individual who brings value and insight to the entrepreneurial spirit and theme of this show.
Corbin Jennings - Guest
Owner, MADabolic Arlington & DC
Brandon Cullen - Host
Co-Founder | Chief Concept Officer, MADabolic
2021-06-051h 16
PLYN GLTYPLYN GLTY w/ Mike Metcalf + Shaun Peet | DECK LeadershipMike Metcalf + Shaun Peet | Co-Founders of DECK Leadership
2021-05-191h 07Mental Advantage PodcastEpisode 24: "Behaviors", John Cullen and Brandon AllenThe MAP boys discuss the importance of creating behavior recipes when setting goals. John talks about a message he found in the Daily Stoic and Brandon breaks down the importance of setting the right goals for kids, but not making the focus so great that the kids get burned out on the process. The boys preview this week's guest, Dayna Charbonneau from West Virginia University.Write the show at podcast@mentaladvantage.net
2021-05-1836 minMental Advantage PodcastEpisode 20: "Habit Loops", John Cullen and Brandon AllenOn this episode of MAP, the boys look back on the episode with Dr. Bhrett McCabe, share some entertaining stories from their playing days and talk about strategies to break bad habits. Brandon discusses a story about John standing up for him (to a point) during a game in college. John tells how their College of Charleston pitching staff would entertain themselves during road trips. The hosts also share some listener feedback.
2021-05-0539 min
2021-04-3048 min
PLYN GLTYPLYN GLTY w/ Finley Funsten | MADabolicFinley Funsten - Director of Culture & Experience, MADabolic
2021-03-3151 min