Shows
Uncensored CMOThe Mac is back: how Wieden+Kennedy gave McDonald's its swaggerIn this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy. I catch up with them to find out how they brought McDonald's swagger back with some of their most memorable and effective work in recent years, including the "Famous Orders" and "As Featured In" campaigns.Timestamps00:00 - Intro00:56 - The difference between UK and US agencies03:15 - How did Brandon get into advertising04:52 - What makes the culture special08:07 - How W+K won the McDonald’s ac...2023-11-0847 min
On Strategy ShowcaseThe inside story behind McDonald's global "As Featured In" campaign from W+KThis time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order. The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.2023-08-2540 min