Shows
The Andzen ApproachEp:12 Rich and Eric from RebuyIn this episode, we drag ourselves into the makeshift podcast studio in Texas at 8am (after a 2am comedy show, no less) to chat with Rich and Eric from Rebuy - a powerhouse personalization platform that’s basically printing money for Shopify merchants. We cover:🔹 The Evolution of Personalization: From “Hi [FirstName]” to dynamic product recommendations, smart carts, and experiences that actually feel human.🔹 The Cart Is King: How to supercharge your AOV with smart UX, post-purchase offers, and cart-side magic.🔹 Unified Commerce, Not Just Buzzwords: Syncing your email, site, and brand story across eve...2025-07-1435 minThe Andzen ApproachEp11: Rachel Jacobs and Tiara TragasIn this episode of The Andzen Approach, I sit down with Rachel - an absolute weapon when it comes to ecom agency strategy - and Tiara, who lives and breathes agency ops. We dive into the real-world challenges of running an agency that actually delivers for merchants. Think communication breakdowns between sales and delivery, clunky internal processes, and the stuff that quietly tanks growth if you’re not paying attention.We also get into the messiness of agency-client relationships, how past traumas on both sides can sabotage trust, and what it really takes to keep thi...2025-06-0746 minThe Andzen ApproachEp 01: Hugh Russell-Parsons from GorgiasWelcome to 'The Andzen Approach', a new podcast from Andzen. Hosted by Jason Anderson Strategic Director at Andzen and Brenden Rawson, our Founder. We'll be releasing monthly episodes where we chat to modern software platforms, savvy agencies, and ambitious merchants.So for episode one, we're in Sydney at the annual Online Retailer conference. Where we share a good Aussie beer 'Hawks Pale Ale with our mate, Hugh Russell-Parsons, the Strategic Partner Manager for Gorgias in APAC. We chat a little bit about Gorgias AI, smart integrations with Klaviyo and how important it is to get your discount...2024-08-1043 min