Shows
Digital Coffee: Marketing BrewBuilding a Resilient Small Business: AI, Authenticity, and Smart Digital TacticsRoberto and Brett dive into the crucial role of authenticity in digital marketing for small businesses in today's AI-driven world. They highlight that, as people crave real connections, businesses need to step away from scripted content and embrace genuine interactions, like sharing casual videos of their daily lives. Roberto shares a success story of a friend who skyrocketed his SEO business's followership simply by walking his dog while dishing out tips in a relatable way. The duo emphasizes that it's not about competing with AI but rather leveraging it effectively to enhance human touchpoints and create engaging content. Ultimately...
2025-12-1128 minDigital Coffee: Marketing BrewThe Power of Authentic Imagery in B2B Content StrategyBrett Deister chats it up with Mark, a photography whiz who’s been capturing the essence of industrial brands like a pro. The duo dives straight into the nitty-gritty of how killer visuals can totally boost your B2B marketing game. Mark’s got the lowdown on why custom images are the real deal—stock photos just ain’t cutting it in a world where authenticity reigns supreme. He spills the beans on everything from lighting magic to macro shots that make even the shiniest machine parts look like a million bucks. Plus, they tackle the whole AI thing, discussi...
2025-11-2614 min
Digital Coffee: Gaming BrewControversy and Change: Ubisoft, Battlefield Maps, and AI’s Future in GamingWelcome to another episode of Digital Coffee: Gaming Brew! This week, Brett Deister dives headfirst into gaming’s hottest topics and controversies. From the ongoing debates around LGBTQ representation in titles like Baldur’s Gate 3 and Dragon Age: Veilguard, to Ubisoft’s latest missteps with Assassin’s Creed and the changing face of Battlefield with its map and vehicle updates, nothing is off the table. Brett Deister also takes a critical look at the rise—and possible ruin—of AI in game development and moderation, calling out how automation and censorship might be stifling both creativity and in-game banter. Plus, he sha...
2025-11-0737 minDigital Coffee: Gaming BrewThe State of AAA Gaming, Government Ads, and Exciting Game UpdatesIn this episode of Digital Coffee Gaming Brew with Brett Deister, Brett discusses the pitfalls of the AAA gaming model, including issues with expensive production, large teams, and creative stagnation. He compares this to the success of indie developers who can innovate more freely. Brett also covers the controversial use of gaming imagery in government ads by the U.S. Department of Homeland Security and its mixed reception. Additionally, he reports on significant gaming news including Amazon's layoffs and end of support for 'New World,' updates on 'Battlefield Six,' the delay of 'Mountain Blade II: Bannerlord's' expansion...
2025-10-3136 minDigital Coffee: Marketing BrewNot Just Likes: The Real Metrics Behind Social Media PerformanceDiving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advocating for a curious mindset when analyzing metrics. She reveals her systematic approach to dissecting high and low-performing posts, encouraging listeners to identify patterns that can inform future strategies. Curious minds will find her breakdown of what tr...
2025-10-0824 minDigital Coffee: Marketing BrewFrom Cold Brew to Podcast Gold: Seth Goldstein's Journey Explained!Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyone looking to sponsor a podcast. They banter about the importance of finding the right niche shows, because let’s be real, no one wants to throw cash at the next Joe Roga...
2025-10-0123 min
Digital Coffee: Gaming BrewIs Battlefield Back? Open Beta Review, Anti-Cheat Measures, and Community HopesWelcome to another episode of Digital Coffee: Gaming Brew, hosted by Brett Deister! This week, it’s all about the highly anticipated Battlefield 6 open beta. Brett dives into his firsthand experience, breaking down what works, what doesn’t, and how the game stacks up compared to recent entries—and competing titles like Call of Duty: Black Ops 6. From early impressions of the return-to-form gameplay, destruction mechanics, and class system, to honest takes on balance issues and the ongoing battle against cheaters, Brett covers it all. Whether you’re a Battlefield veteran, new to the series, or just curious about the hott...
2025-08-0820 minDigital Coffee: Marketing BrewCharging What You’re Worth: Robin Waite on Pricing, Packages, and Business MindsetWelcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Robin Waite, founder of Fearless Business, renowned business coach, and the bestselling author behind titles like "Online Business Startup" and "Take Your Shot." Together, they dive into the ever-evolving world of freelancing and entrepreneurship, focusing on how to truly understand your value, price your services ethically (and profitably!), and move beyond the trap of hourly rates and relentless social media grinding.Robin shares his insightful journey from running a marketing agency to building a successful coaching practice by challenging conventional marketing...
2025-08-0640 min
Digital Coffee: Gaming BrewBattlefield 6 Reveals, PUBG’s New Direction, and Gaming Industry CensorshipIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses recent updates from Electronic Arts and their decision to not increase game prices to $80 for the foreseeable future. He also delves into EA's plans to transform Battlefield 6 into a gameplay platform and similar upcoming changes for PUBG, including its transition to Unreal Engine 5. Brett provides a detailed review of Battlefield 6's multiplayer reveal, covers game mechanics, new modes, classes, and upcoming beta testing. The episode concludes with a critical discussion on censorship related to porn games on Steam, driven by credit card companies responding to activist pressure...
2025-08-0121 minDigital Coffee: Marketing BrewThe Future of Marketing: Leveraging AI Search Tools for Brand SuccessWelcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Michael Buckbee, co-founder of Noa Toa, to dive deep into the rapidly evolving world of AI-driven search and what it means for marketers and brands alike. Together, they explore how AI tools like ChatGPT, Perplexity, Claude, and Google Gemini are set to reshape search marketing, why traditional SEO isn’t dead—but is quickly changing—and what marketers must do to prepare for this new era.Michael shares his expertise as both a technologist and a marketer, revealing not just how AI is...
2025-07-3031 min
Digital Coffee: Gaming BrewGaming Industry Shakeups: Layoffs, Tributes, Ubisoft Drama, and Battlefield 6 HopesIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses several key news items and trends in the gaming industry. Brett covers the unfortunate passing of Julian Lafe, the Chief Engineer of Elder Scrolls II: Daggerfall. He then transitions to the reveal of Battlefield 6's campaign trailer, expressing disappointment over its lack of gameplay footage. Obsidian’s price drop announcement for Outer Worlds 2 and the layoffs at GreedFall developer Spiders are discussed next. The episode also touches upon Ubisoft’s various controversial decisions, including their reliance on microtransactions, the appointment of two new co-CEOs, and the development of a...
2025-07-2531 min
Digital Coffee: Gaming BrewSteam Summer Sale Traffic, Major Developers Cut Teams, and Remakes on the RiseIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers a range of topics including the release of Civilization 7 update 1.2.0.2, which adds steam workshop support and new advanced game options, Microsoft's planned layoffs in the Xbox division, the issues with the Steam Summer Sale, and a new PVE mode in Warhammer 40K: Space Marine 2. Brett also discusses the significant layoffs and restructuring occurring in the gaming industry, highlights notable deals in the Steam Summer Sale, and touches on updates in Dune: Awakening. The episode concludes with a reflection on the state of AAA gaming and the rise...
2025-06-2718 minDigital Coffee: Marketing BrewWhy Most Marketers Don’t Trust Their Data and How to Fix ItIn this episode of 'Digital Coffee Marketing Brew,' host Brett Deister sits down with Zeke Camusio, a seasoned entrepreneur and founder of Data Speaks, an AI-powered analytics platform. They discuss the importance of data-driven decision-making in advertising, challenges in marketing attribution, and the impact of third-party cookie deprecation. Zeke also shares detailed insights into different attribution methods, including media mix modeling and incrementality experiments, and how AI can enhance marketing analytics. The episode concludes with practical advice for small businesses and a look at the future of data privacy in marketing.3 Fun Facts:Zeke Camusio...
2025-06-2529 min
Digital Coffee: Gaming BrewMajor Updates: Dune Awakening Patch, Warner Bros Restructure, and Splitgate LayoffsIn this episode of Digital Coffee Gaming Brew, Brett discusses the recent patch for Dune Awakening that removes vehicle ramming in PvP, as well as the community's positive reaction. He moves on to cover Battlefield 2042's new Mass Effect bundle and comments on Warner Brothers' restructuring of its leadership team, focusing on major franchises like Mortal Kombat and Harry Potter. Brett also touches on layoffs at Splitgate 2, Embracer Group's workforce reduction, GOG's new donation system, Xbox's collaboration with Zena Canary, and the latest updates on Battlefield Labs. The episode wraps up with reviews of the first-person shooter 'Kristol: Theater...
2025-06-2123 minDigital Coffee: Marketing BrewFrom Sierra Leone to AI: Modern Crisis Communication TacticsIn this episode of Digital Coffee Marketing Brew, host Brett Deister interviews Angela Bettencourt, a global communication professional with over 20 years of experience. Angela shares her insights on how businesses should prepare for and handle PR crises, the importance of adapting messaging for diverse markets, and the role of storytelling in rebuilding public trust. She recounts her experiences, including organizing Sierra Leone's first-ever renewable energy conference, and discusses the impact of AI on global communications and crisis management. Tune in to learn practical tips on leveraging technology, embracing strategic communication, and maintaining organizational values during challenging times.3...
2025-06-1850 min
Digital Coffee: Gaming BrewSplitgate 2 Hat Controversy, Layoffs at Bend Studios, and FPS State of PlayIn this episode of Digital Coffee Gaming Brew, Brett Deister discusses the end of the SAG-AFTRA strike over AI voice replication, dives into gameplay and community feedback for 'Dune: Awakening,' and critiques the reveal of 'Call of Duty: Black Ops 7.' He highlights various showcases from Microsoft, Ubisoft, and reveals his excitement for 'Blood of the Dawn Walker' led by the former director of 'The Witcher 3.' Brett also talks about new gameplay updates from 'Neverwinter Nights 2 Enhanced Edition,' and the intriguing but troubled 'MindsEye.' The show explores recent layoffs at Bend Studio and discusses insights...
2025-06-1337 minDigital Coffee: Marketing BrewFrom Keywords to Conversions: Human-First SEO for B2B and SaaS BrandsIn this episode of Digital Coffee Marketing Brew, host Brett Deister talks with Steven Schneider, co-founder and CEO of TrioSEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses. Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands. They discuss challenges in B2B SEO, effective approaches to bottom-of-the-funnel content, and emerging trends like personal branding and AI search. Steven also offers practical advice on balancing SEO for algorithms and human readers, measuring the impact...
2025-06-1124 min
Digital Coffee: Gaming BrewThe Witcher 4 Tech Demo, Dying Light Update, and Gaming Industry’s Changing ClimateWelcome back to another episode of Digital Coffee: Gaming Brew! I’m your host, Brett Deister, and this week we’re diving into some of the biggest stories shaking up the gaming world. On today’s show, we’re taking a closer look at Unreal Engine 5.6 and the much-hyped Witcher 4 tech demo—why I’m cautiously optimistic, and what you should (and shouldn’t) expect based on past experiences with tech demos. We’ll also cover the announcement of James Bond 007: First Light from the creators of Hitman, more ongoing studio closures with Zynga shuttering Echtra Games, and the latest updates o...
2025-06-0625 minDigital Coffee: Marketing BrewInside the Underworld of Social Media Automation: Tim O'Hearn’s Marketing JourneyIn this episode of Digital Coffee Marketing Brew, host Brett Deister welcomes guest Tim, a software engineer who has created influential social media bots for growth and revenue generation. They delve into the nuances of black hat marketing, its crossover with cybersecurity, and its effect on social media platforms. Tim shares insights on his career, including the high profit margins from using bots and the ethics of such practices. The conversation covers the challenges of achieving organic reach in the current social media landscape, how algorithms and platform strategies affect content visibility, and the controversial topic of shadow banning...
2025-06-0433 min
Digital Coffee: Gaming BrewAre Gamers Done with EA? Discord’s IPO and the Quest for Better GamesIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers a variety of gaming industry topics, including King Makers' upcoming PC release, Discord's potential IPO and monetization strategies, and the announcement of Bolt Gun 2. Brett also highlights Capcom's increasing PC sales, the performance benchmark of AMD's RX 9060 XT GPU, and EA's controversial decisions and cancellations, particularly in relation to their handling of RPG fans and the future of the Star Wars Battlefront series. The show concludes with an emphasis on the importance of respecting gaming fans and their preferences.3 Fun Facts:Kingmakers is an...
2025-05-3033 min
Digital Coffee: Gaming BrewDoom the Dark Ages Review, Stalker Trilogy’s Fallout, and Gaming Industry WoesWelcome to this week’s episode of Digital Coffee: Gaming Brew, your go-to source for honest takes and hot debates in the world of gaming. I’m your host, Brett Deister, and in this episode, we’re diving into the latest controversies and updates shaking up the industry.We kick things off with a look at the troubled launch of the Stalker remastered trilogy and why fans are fuming over language and content changes. Then, we weigh in on The Witcher’s Geralt voice actor sounding off about Ciri leading Witcher 4, the ongoing clash between Epic Games and SAG...
2025-05-2340 minDigital Coffee: Marketing BrewAdapting to AI: Strategies for Staying Relevant in Modern Digital MarketingWelcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automation, and lead qualification. Whether you’re a seasoned marketer or just starting out, you’ll learn why harnessing AI is no longer optional if you want to stay relevant and competitive. Plus, Ivan explains the growing importance of expertise, authority, and trus...
2025-05-2132 min
Digital Coffee: Gaming BrewGaming Industry Realignment, Pac-Man Donuts, and Price IncreasesWelcome back to Digital Coffee: Gaming Brew! In this episode, host Brett Deister serves up a fresh batch of gaming news, trends, and hot takes from the world of PC and console gaming. Brett dives into everything from Krispy Kreme’s playful Pac-Man donut collab and the creative journey behind Expedition 33, to the exciting new modding opportunities for Warhammer 40,000 Space Marine 2. He unpacks the latest updates on Marvel Rivals, rising Nvidia GPU prices, and Ubisoft’s selective reporting on Assassin’s Creed Shadows.The episode also touches on long-awaited remakes like Prince of Persia: Sands of Time and th...
2025-05-1640 minDigital Coffee: Marketing BrewWhy Internal Marketing is Essential for Company Success with Charlie RileyWelcome to another episode of Digital Coffee: Marketing Brew! This week, host Brett Deister sits down with Charlie Riley, the Head of Marketing at OneScreen.ai, to shine a spotlight on a topic that often gets pushed to the back burner: internal marketing. In this insightful conversation, Charlie shares why internal marketing is just as crucial as external efforts, explaining how it impacts company culture, boosts employee morale, and creates the alignment needed for real business success. With over twenty years of experience building marketing functions from scratch at startups and established companies alike, Charlie offers practical advice on...
2025-05-1428 min
Digital Coffee: Gaming BrewWhy Game Prices Are Soaring and What Delayed Releases Mean for GamersWelcome back to Digital Coffee: Gaming Brew! In this week’s episode, host Brett Deister dives deep into the latest headlines shaking up the gaming world. From the much-anticipated Grand Theft Auto VI receiving a new release date—and sparking plenty of speculation—to big news from EA regarding layoffs at Codemaster and the evolving fate of the Battlefield series, there's a lot to unpack.Brett also explores an intriguing story about the lost (and now found!) source code for the original Fallout games, sales milestones for Expeditions and Kingdom Come: Deliverance II, and discusses the ongoing evolut...
2025-05-0933 minDigital Coffee: Marketing BrewPodcast PR Strategies for Deeper Audience Engagement with Michelle GlogovacIn this episode of Digital Coffee Marketing Brew, host Brett Deister discusses the advantages of podcast PR over traditional PR with guest Michelle Glogovac, a podcast publicist and host of the award-winning podcast 'My Simplified Life.' They delve into how podcasts offer unique opportunities for storytelling, building trust, and reaching niche audiences. Michelle shares insights on the importance of personalized pitches, the long-term benefits of podcast appearances, and the cost-efficiency of podcast PR campaigns versus traditional PR. They also touch upon the role of AI in PR, the growing podcast landscape, and strategies for repurposing podcast content for...
2025-05-0739 min
Digital Coffee: Gaming BrewMicrosoft, EA, and Layoffs: The Gaming Industry’s Toughest Year?In this episode of Digital Coffee Gaming Brew, host Brett discusses the upcoming open beta for Split Gate 2, EA's implementation of kernel-level anti-cheat software, Microsoft's price increases for Xbox consoles, and the suspension of shipments from China by 8-Bit Do due to new tariffs. The episode also covers significant layoffs in the gaming industry, with a focus on EA, Polygon, and Codemasters, and delves into the broader issues facing game developers and publishers today.3 Fun Facts:Splitgate 2’s open beta will be available on both old and new consoles—with full cross-play—and will feature a custom map editor...
2025-05-0234 minDigital Coffee: Marketing BrewAmazon FBA Success: Brand Building, Profit Margins, and AI Innovations With NeilWelcome to another episode of Digital Coffee: Marketing Brew! In today’s show, host Brett Deister sits down with Neil, CEO and cofounder of Voltage Holding Company, to dive deep into the fast-moving world of Amazon FBA and e-commerce growth. With more than fifteen years of experience building, launching, and acquiring brands, Neil shares his invaluable insights on how businesses can thrive on Amazon by avoiding common mistakes, building strong brands, and navigating the ever-changing challenges of logistics and profitability.Get ready to learn why standing out in a competitive marketplace is about much more than price, ho...
2025-04-3037 min
Digital Coffee: Gaming BrewMotherboard Prices Spike, Razer’s Productivity Mice, and The Reality of Gaming DemographicsWelcome to another episode of Digital Coffee: Gaming Brew, hosted by Brett Deister! In this jam-packed episode, Brett takes us through the latest happenings in the gaming and tech worlds, starting with the surprising growth in global PC shipments and what looming US-China trade tensions mean for the future (and our wallets). He covers the rising prices of motherboards and how tariffs and supply chains are shaking up the hardware market.The episode also dives into big updates from Steam, which is rolling out new accessibility features to help gamers with disabilities find titles that work for...
2025-04-2534 minDigital Coffee: Marketing BrewSocial Media Mastery for Small Businesses with Peg FitzpatrickIn this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social...
2025-04-2342 min
Digital Coffee: Gaming BrewTech Tariffs, GPU Prices, and Why Gamers Should Buy Now Before Prices SpikeIn this episode of Digital Coffee Gaming Brew, host Brett Geiser delves into the internal conflicts at BioWare, discussing former lead writer David Gator's revelations about EA's preference for Mass Effect over Dragon Age and the challenges faced by the Dragon Age team. The episode also covers the release of Lords of the Fallen 2.0, updates on the next Battlefield game, and NVIDIA's new GPU drivers. Other game updates include Skull and Bones Year Two, Assassin's Creed sales figures, and Overwatch 2's new stadium mode. Additionally, Geiser touches on broader industry topics like government views on video games, China's tech...
2025-04-181h 11
Digital Coffee: Marketing BrewGaming Industry Truths: Who’s to Blame for Gaming’s Current State and Rising CostsIn this episode of Digital Coffee Gaming Brew, host Brett Geiser dissects the latest dramatic revelations from BioWare concerning the favoritism of Mass Effect over Dragon Age. The episode also delves into updates on Lords of the Fallen 2.0, the next Battlefield game, and NVIDIA's new GPU drivers, among other gaming news. Brett critiques Ubisoft's marketing of Assassin's Creed Shadows and discusses new developments in Overwatch 2's Stadium mode and Dune Awakening. He also explores government claims linking video games to social issues and examines skepticism around China's technology advancements. Finally, the episode touches on the practical implications of ongoing...
2025-04-181h 11Digital Coffee: Marketing BrewFrom Storytelling to PR Trends: Katie Zeppieri's Branding ExpertiseWelcome to another insightful episode of Digital Coffee: Marketing Brew, where we dive deep into the world of branding and brand strategies that businesses need to thrive. This week, your host Brett Deister sits down with Katie Zeppieri, a renowned two-time TEDx speaker, author, social media influencer, and founder and chief brand strategist of the Mic Drop Agency, to explore the essential elements necessary to elevate your brand's presence. Listen in as Katie shares her compelling journey from aspiring broadcaster to becoming a powerhouse in marketing and PR, offering invaluable tips on brand strategy, brand amplification, and the pivotal...
2025-04-1630 min
Digital Coffee: Gaming BrewImpact of Tariffs on Gaming and Technology IndustryIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses a variety of topics including the latest updates and issues in the gaming world. Brett covers the relaunch of Bungie's 'Marathon,' the ongoing hacking problems in 'Star Wars Battlefront 2' on PC, and the latest content updates for 'Schedule One.' The show also pays tribute to William Roberts, the voice actor in 'The Witcher' series, who recently passed away. Additionally, Brett delves into the 2025 Influencer Marketing Report, the new updates for 'Enshrouded,' and the launch of Marvel Rival’s Season Two. Finally, he touches on...
2025-04-1124 minDigital Coffee: Marketing BrewHow AI is Shaping the Future of Marketing with Angela FrankIn this episode of Digital Coffee Marketing Brew, host Brett Deser talks to Angela Frank, a fractional CMO and founder of the Growth Directive, about the future trends in marketing. Angela discusses the impact of AI on search results, data analytics, and content creation, while also emphasizing the importance of maintaining a human element in marketing copy. They delve into influencer marketing, emerging marketing technologies, and the convergence of traditional and digital marketing. Angela also highlights the significance of small business owners focusing on foundational marketing strategies for long-term success.💡 Guest bioAngela Frank is a f...
2025-04-0924 min
Digital Coffee: Gaming BrewHow Tariffs and Trade Wars Influence the Future of Gaming ProductsIn this episode of Digital Coffee Gaming Brew, host Fred Deister delves into various topics beginning with updates on Marvel Rivals, including the upcoming Season 2 starting April 11th with new heroes and changes. He also discusses the much-anticipated release of Titanfall 3, rumored for a 2025 reveal. Fred highlights the dominance of AMD in the CPU market, holding nearly 80% market share as of March 2025, contrasted with Intel's decline. Significant layoffs in the gaming industry and CEOs' accountability are addressed, alongside Amazon Prime’s new requirement for GPU purchases due to poor availability. Tariffs on China and their impact on gaming hardware pr...
2025-04-0429 minDigital Coffee: Marketing BrewNavigating Fintech Marketing: Strategies for Building Trust and Brand AwarenessIn this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Anne Laffin, a seasoned marketing strategist and content creator with a wealth of experience in fintech marketing. Anne shares her insights into the intricacies of marketing in the fintech space, emphasizing the importance of balancing features with benefits to resonate with consumers. She also discusses the challenges of integrating AI into financial services while maintaining privacy, and the critical need for transparency. Anne delves into strategies for building brand awareness, the role of content and webinars in lead generation, and the delicate art of building trust in...
2025-04-0221 min
Digital Coffee: Gaming BrewExploring Ubisoft's Future Plans and the 3 Million Player MysteryIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers various topics in the gaming industry. Key discussions include the layoffs at Crystal Dynamics, the release of NVIDIA's new AI app G Assist, and the new 'Relics' update for No Man's Sky. Brett also talks about the co-director of Dragon Age moving to Wizards of the Coast, the upcoming game Wild Gate, and Epic Games' Spring Sale. Additionally, there are picks on the issues with Ubisoft's latest Assassin's Creed sales and frustrations with the game Adam Falls. Join Brett as he navigates through these industry insights and...
2025-03-2832 minDigital Coffee: Marketing BrewUnlocking AI's Potential for Small Marketing Teams with Expert Caroline CrawfordIn this episode of Digital Coffee Marketing Brew, host Brett Geiser chats with Caroline Crawford, a seasoned marketer and communications expert with 13 years of experience. They discuss strategies for building an effective marketing team on a scrappy budget, emphasizing the importance of being adaptable, organized, and leveraging tools like AI. Caroline shares insights on creating a strategic plan, repurposing content, and making smart hiring decisions between full-time and contract roles. She also offers advice on avoiding common pitfalls, enhancing team communication, and the power of saying 'no' or 'not right now.'☕ Ready to Brew a Successful Ma...
2025-03-2629 min
Digital Coffee: Gaming BrewWhy Ghost of Tsushima Outshines Recent Assassin’s Creed ReleasesWelcome to another exciting episode of Digital Coffee: Gaming Brew! This week, your host Brett Deister dives into some intriguing gaming news and reviews that are sure to capture your attention. We'll delve into the buzz around Marvel Rivals and the impressive leap in interest for the Invisible Woman, as well as discuss the notable bug fix for Penny Parker's mines. Brett also shares his take on the Last of Us Part Two Remastered and questions the trend of remastering not-so-old games. There's a focus on Helldivers 2 and the importance of core gameplay without overloading on features or micro-transactions...
2025-03-2123 minDigital Coffee: Marketing BrewUnderstanding the Essentials of Customer Acquisition in the Digital AgeWelcome to this week's episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and we're diving into the fascinating world of customer acquisition and data-driven strategies with our special guest, Trey Robinson. With a wealth of experience in financial services, Trey has been instrumental in transforming marketing channels and growing client acquisitions for major industry players. Join us as we explore the most effective channels for acquiring new customers in today's digital landscape, the role of content marketing, and the emerging technologies that marketers need to be aware of. Plus, Trey shares invaluable insights on creating a...
2025-03-1928 min
Digital Coffee: Gaming BrewChallenging GPU Market Dynamics: Nvidia, AMD, and Third-Party Developer IssuesIn this episode of Digital Coffee Gaming Brew, host Brett dives into the latest gaming news and updates. Key topics include the highly expected Elder Scrolls IV: Oblivion remake, the unfortunate shutdown of Mountaintop Studios following the release of their game Specter Divide, and the development progress of Control 2 by Remedy. Additional discussions cover the latest patch updates for Marvel Rivals, new developments for Warhammer 40K: Space Marine 3, and Kingdom Come: Deliverance 1.2 update, which introduces official modding support on Steam. Brett also highlights the new Copilot feature by Xbox and scrutinizes the current challenges in the GPU market, particularly...
2025-03-1430 minDigital Coffee: Marketing BrewThe Art of Conversation: Creating Community in Your InboxWelcome to this episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and today we're diving into the magic of building community through email marketing. Joining me is Paul Gowder, owner of powwows.com, an esteemed online community celebrating Native American arts and culture for over 25 years. Paul shares his unique insights into transforming email from a simple communication tool into a vibrant community hub. We discuss the old-school charm of email marketing, how to effectively communicate and engage with your audience, and the art of personalizing your approach to build authentic relationships. Whether you're a marketer...
2025-03-1226 min
Digital Coffee: Gaming BrewAMD FSR Four Developments and Graphics Card Reviews from the Gaming IndustryIn this episode of Digital Coffee Gaming Brew, host Brett discusses various updates and news in the gaming industry. Topics include the player milestones for 'Stalker 2' and its upcoming major patch, the delay of 'Killing Floor 3' to 2025, and details about 'Kingdom Come: Deliverance 2' going DRM-free. Brett also covers the cancellation of multiple Respawn projects by EA, insights into 'Marvel 1943: Rise of Hydra,' Battlefield Labs' new tests, Tencent's increased stake in From Software, and Firaxis' recruitment of a well-known Civ modder. The episode explores the revival of Acclaim Entertainment, the release and enhancements of 'GTA V...
2025-03-0736 minDigital Coffee: Marketing BrewEmbracing Breaks: Manish Dudharejia on Balancing Hustle and RestWelcome to another episode of Digital Coffee: Marketing Brew, where we blend insightful conversations with industry experts to perk up your marketing strategy. In today's episode, your host Brett Deister is joined by Manish Dudharejia, a seasoned entrepreneur and the founder of e2m Solutions, a leading digital agency specializing in white label outsourcing services. Manish discusses the importance of taking real breaks to combat burnout and maintain creativity, sharing insights on the effective lion framework of rest, sprint, and repeat. He also delves into the significance of understanding personal productivity patterns and making time for reflection amidst the...
2025-03-0523 min
Digital Coffee: Gaming BrewAMD's New GPUs: Are They the Game Changer We Need?In this episode of Digital Coffee Gaming Brew, host Brett Deister covers a range of hot topics in gaming and tech. Starting with the geopolitical tensions between China and Taiwan's TSMC, Brett delves into how these issues are affecting the semiconductor industry. The episode also discusses the delay in the Fable game to 2026, likely because of Microsoft's new multi-platform strategy. Warner Brothers' recent studio closures are also examined, highlighting the strategic pivot to focus on key franchises. Further, the episode features a look at the upcoming Metal Gear Solid Delta PC requirements and a review of the 8BitDo Ultimate 2...
2025-02-2829 minDigital Coffee: Marketing BrewPress Releases 101: The Art of Storytelling for Small Businesses with Mickey Kennedy!Brett Deister and PR whiz Mickey Kennedy kick things off by diving straight into the nitty-gritty of press release marketing, highlighting its crucial role in boosting visibility and credibility for small businesses. Mickey, with a whopping 25 years in the game, spills the tea on how earned media can be a game-changer, especially for startups looking to make a mark without breaking the bank. He emphasizes the power of storytelling and strategic content—turning press releases into a goldmine of opportunities, not just a one-and-done deal. Mickey's insights reveal that the secret sauce lies in crafting relatable narratives that resonate wi...
2025-02-2625 min
#12minconvosBrett Deister: Level Up Your Podcast: Strategies for Growth and Engagement /EP 3418Brett Deister, Podcast Host, Editor, Producer, and Digital Marketing Expert Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and...
2025-02-2512 min
Digital Coffee: Gaming BrewMarvel Rivals Layoffs and U.S.-China Game Development TensionsIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses various updates and controversies in the gaming industry. Key topics include an update to 'Kingdom Come: Deliverance' that addresses stability and gameplay issues, and the current state and future of 'Marvel Rivals.' Brett also covers the new release date and features for 'Dune Awakening,' and the problematic release of Delta Force. Additional highlights include a detailed discussion on the latest NVIDIA and AMD graphics cards, Marvel Rivals' new season updates and hero tweaks, and a critical view on how Western developers seem to be losing...
2025-02-2130 minDigital Coffee: Marketing BrewNavigating the Influencer Marketing Maze: Tips & Tricks!Brett and Dan drop some serious knowledge bombs about influencer marketing, stressing that small biz peeps don’t need to splurge on those big-name influencers right outta the gate. They vibe with the idea of starting small, working with micro-influencers, and gradually leveling up as businesses get the hang of the game. The convo dives deep into the rising costs of influencer partnerships post-COVID and how AI is shaking up the marketing scene—hello, future! They highlight the importance of picking the right influencers who vibe with your brand, and how integrating influencer content with paid ads can seriously boos...
2025-02-1926 min
Digital Coffee: Gaming BrewOverwatch 2's New Features and Blizzard's Strategic MovesIn this episode of Digital Coffee Gaming Brew, host Brett Deister discusses the anticipated release of AMD's RX 970 XT graphics card, featuring 32 GB of VRAM and its implications for Nvidia's 5090. Brett also reviews various gaming microphones, expressing a preference for established brands over newcomers. He covers Ubisoft's Q3 struggles and their unsuccessful ventures with XDefiant and Hyperscape. Additionally, Brett discusses announcements like Overwatch 2's new perks and features, the potential EA acquisition of Blizzard and Activision, Crytek's layoffs and shelving of Crysis 4, and the benefits of Kingdom Come: Deliverance 2 supporting mods. He concludes with opinions on the state of...
2025-02-1439 minDigital Coffee: Marketing BrewFrom Zero to 20k: How Paul Became a YouTube Realtor Rockstar!Brett Deister dives into a chill convo with Paul, a realtor from Southeast Florida who's rockin' a YouTube channel with over 20,000 subscribers. They kick things off by exploring how Paul uses AI tools to up his game, making video creation smoother than a fresh cup of coffee. From crafting eye-catching thumbnails to balancing long-form content with snappy shorts, Paul spills the beans on how he keeps his audience engaged and coming back for more. He stresses the importance of consistency and finding your niche—because let's be real, nobody wants to watch a realtor in a suit when they co...
2025-02-1235 min
Digital Coffee: Gaming BrewEA's Lessons from Dragon Age and Battlefield UpdatesIn this episode of Digital Coffee Gaming Brew, host Brett Deister covers a range of topics in the gaming industry. He discusses the upcoming content and sequel for 'Hogwarts Legacy,' the removal of denuvo from 'Immortals of Avium,' and the release of 'Metal Gear Solid Delta: Snake Eater.' Brett also shares his thoughts on 'Civilization VII,' Paradox's acquisition of a game studio, and the price hikes for Nvidia's RTX 50 series. The episode also addresses the demand for AMD's Ryzen 9800 x 3D and critiques EA's handling of 'Dragon Age.' Finally, Brett talks about the negative...
2025-02-0728 minDigital Coffee: Marketing BrewFrom Beer to Boeing: Surviving PR Nightmares with John DavidCrisis communication is a game-changer for businesses, and in this episode, Brett Deister and John David dive deep into navigating those stormy waters. With John's 35 years of experience, he breaks down the key differences between issues and crises, emphasizing that preparation is everything. They get real about recent fiascos like Bud Light and Boeing, unpacking how social media can turn a little hiccup into a full-blown disaster faster than you can say "viral." Plus, they touch on the shifting media landscape and the essential need for clear communication plans that can adapt to whatever unexpected challenge comes knocking. So...
2025-02-0540 min
Digital Coffee: Gaming BrewNVIDIA's RX 5000 Series: The Good, The Bad, and the ScalpersBrett kicks things off with some pretty hefty news, like the closure of 'God is a Geek,' leaving us all a bit bummed out. Then there’s the sad saga of 'Dragon Age Veil Guard,' which flopped spectacularly in sales—turns out gamers weren't quite ready for that adventure. Overwatch 2 is feeling the heat from its rivals and is scrambling for a comeback, while 'Division 2' is getting a new DLC to keep things fresh. We also dive into some juicy updates from Sony's PSN and the latest for 'No Man's Sky,' which is really leveling up i...
2025-01-3129 minDigital Coffee: Marketing BrewThe Art of Experiential Marketing: Insights from Sheila RondeauSheila Rondeau, an accomplished executive in experiential marketing, joins Brett Deister to discuss the transformative power of experiential marketing in building trust and engagement with consumers. She highlights the importance of authenticity in brand messaging, especially in today's politically charged climate, where brands must navigate diverse consumer perspectives. Sheila shares insights on how technology, including AI and VR, can enhance marketing strategies by creating memorable experiences that resonate with audiences. Drawing from her extensive experience, she provides examples of successful campaigns and emphasizes the need for brands to stay true to their core values while experimenting with innovative techniques...
2025-01-2935 min