Shows
Mortgage Banker University with Brett McDonellCreative Mortgage Marketing + Calling Tips for Loan OfficersToday's episode of MBU with Brett McDonell gives you a great idea on how to market yourself differently, stand out from your competition and generate mortgage leads 24/7. In addition to the innovative mortgage 24/7 hotline, Brett provides 3 PROVEN tactics that will allow you to: Make sure your prospects are paying attention and taking notes Insure you get a meeting and commitment that works for them Guarantee that you and your client or referral partners are on the same page and know exactly what the next steps are. The goal is this and every episode of MBU w...
2018-09-2514 min
Mortgage Banker University with Brett McDonellProven Tactics to CRUSH Open Houses and Partner With More RealtorsToday's episode of the mortgage banker university podcast, Brett details 3 PROVEN tactics that will allow you to visit any Realtor open house with confidence and leave knowing you have added value,made a good first impression and stood out from the crowd. This short, but powerful episode can literally change your life and career. Using these powerful tactics you will never fear visiting open houses again. For more mortgage loan officer sales & marketing tactics and strategies that are guaranteed to get you unstuck and fill your pipeline, visit www.mortgagebankeruniversity.com ...
2018-09-2114 min
Mortgage Banker University with Brett McDonellMassive Loan Officer Opportunity Right Now!This is another fast paced episode of drive time with Brett where Brett reveals a HUGE opportunity for savvy Mortgage Pros to capitalize on. Brett also touches on the importance of daily, weekly and monthly activity based goal setting that will ensure your pipeline never dries up. For more actionable tips, best practices, tactics and strategies to grow your mortgage business, visit www.mortgagebankeruniversity.com #Mortgage, #Loan officer, #marketing, #sales, #goals, #mortgagebroker,
2018-09-2010 min
Mortgage Banker University with Brett McDonellTop 10 Lead Generation Channels for Loan OfficersThis episode of MBU w/Brett is all about diversifying and expanding the channels you have in your mortgage business to ensure your business model and lead generation system is recession and market proof as well as fruitful. Some of the key partners include Realtors which is a given, but also divorce attorneys, insurance agents and all the other key business channels needed which you'll have to listen to and find out. For more tools, resources, tactics and strategies to grow your mortgage business go to www.mortgagebankeruniversity.com If you enjoyed this...
2018-09-1913 min
Mortgage Banker University with Brett McDonellLoan Officer Marketing & MasteryIn this drive to work with Brett, Brett covers a ton of ground and a handful of mortgage sales strategies you can use to differentiate yourself from your competition, add more value to your business partners and generate buyer leads for the rest of your career.
2018-09-1820 min
Mortgage Banker University with Brett McDonellMortgage Sales Riches in NichesIn this episode of Mortgage Banker University, Brett dives deep to exploit all the possible niches you as a mortgage professional could become a specialist in so that you become the no questions asked go to lender for any niche you want. This episode is guaranteed to get you thinking differently and will introduce a proven approach and positioning system that is wildly successful in both lending and almost all other industries also. Let Brett help you identify a niche you can exploit in your business and start winning more of your ideal clients with l...
2018-07-2420 min
Mortgage Banker University with Brett McDonellSending Pre-Approvals That Wow Realtors and Win DealsIn this episode of mortgage banker university, Brett details exactly how you can optimize your pre-approval process to differentiate yourself from the competition, wow realtors and help your clients and agents get more offers accepted. In this episode I will detail: What to say and include in your pre-approval package How to follow up on the offer How to wow the listing agent and buyers agent How to get a meeting with each agent on every purchase transaction The tactics and tips I share in this episode are sure to help you grow your purchase b...
2018-02-2811 min
Mortgage Banker University with Brett McDonellAdvanced Mortgage Marketing - Leveraging the US Tax ReformIn this episode of Mortgage Banker University with Brett McDonell, Brett discusses all the various ways you can leverage the US Tax reform to educate and deepen your relationships with existing Realtors and financial planning partners as well as how to get in front of hundreds of new potential referral partners and explode your network and business. This bold strategy is sure to help you make a splash in your market, will position you as a credible, quality mortgage resource and will expose you and your mortgage services to hundreds if not thousands of new quality referral p...
2018-02-2211 min
Mortgage Banker University with Brett McDonellWow Realtors and Optimize Open HousesIn this episode of MBU with Brett McDonell, you're going to learn how to partner with Realtors to make their open houses more successful. These "Value Based" tactics detailed in this episode will give you the tools needed to approach any Realtor that has a home for sale and help them leverage their open houses better and more efficiently. The ideas discussed here today with enable you to partner with new realtors and add tremendous value to existing realtor relationships. I am confident that if you actually do any of these tactics, they w...
2018-02-1215 min
Mortgage Banker University with Brett McDonell#29: 11 EASY Ways To Grow Your Mortgage Business, TODAY!In this episode of MBU with Brett McDonell, Brett details 11 EASY ways you can grow your mortgage business. This episode will give you the ideas needed to easily and systematically grow your business week after week. For more ideas, strategies and FREE resources to grow your business, visit www.mortgagebankeruniversity.com Keywords: mortgage, mortgage broker, mortgage banker, loan officer, mortgage loan officer, marketing, sales, loans,
2017-12-0609 min
Mortgage Banker University with Brett McDonell#28: Mortgage Sales Secrets, Advice and Wisdom From My 15 Years Originating Loans!In this episode of Mortgage Banker University, Brett encapsulates his tips, tricks, best practices and simple mortgage wisdom he has gained from his 15 years as a mortgage lender. This episode will help you: Learn from Brett's firsthand mistakes and successes to cut your learning curve and get better, faster! Learn to focus on quality over quantity Learn How many lead channels you need and all the ones there are Gain the insights and strategies of a 15 year mortgage pro What NOT to send as a closing gift and why The goal of this episode is t...
2017-10-3014 min
Mortgage Banker University with Brett McDonell#27: Cold Calling Success Secrets For Mortgage Pros - Interview with Art SobczakReady to overcome call reluctance, learn how to leave voicemails that prospects actually return and learn the secrets for success when making outbound sales calls? I have to imagine you said HELL YES! In this episode, I interview Art Sobczak, best selling author of Smart Calling, legendary sales trainer and speaker that has taught how to crush it selling on the phone for over 30 years and has worked in virtually every industry. Needless to say, Art is the expert when it comes to everything phone sales. The benefits of being an expert, confident...
2017-10-2048 min
Mortgage Banker University with Brett McDonell#26: Leveraging The Equifax Breach to Help More Clients and Generate More Loans! Can you believe that the Equifax credit breach has negatively affected as many as 150 Million people…. A lot of them are likely your past clients as well as your strategic partners. Have you offered your help, guidance or support to them? If not, you’re missing out on a huge opportunity to be the hero, build a deeper relationship and help more people. Not to mention generate a ton of loans in the process. In today’s podcast episode, I discuss several strategies to help your clients and business partners work through...
2017-10-1712 min
Mortgage Banker University with Brett McDonell#25: The Realtor Partner Network Xploder - Double Your Realtor Partners Using This Strategic WorksheetReady to uncover 15+ NEW Realtor partner opportunities within your existing network???!!! This episode will walk you through how to get the most out of using Brett's proprietary worksheet, "The Realtor Partner Network Xploder". This episode comes with a FREE resource, worksheet and download that you can get by going to http://mortgagebankeruniversity.com/free-lender-tools/ This episode and worksheet is an eyeopener and will help you grow your Realtor partners and your purchase business to working smarter, not harder. Enjoy! Keywords: mortgage, mortgage banker, mortgage broker, loan, loan officer, mortgage l...
2017-10-1210 min
Mortgage Banker University with Brett McDonell#24: LinkedIn For Loan Officers - 16 Ways To Leverage LinkedIn to Grow Your Mortgage BizIn this episode of Mortgage Banker University with Brett McDonell, Brett goes deep on how loan officers and mortgage professionals can leverage linkedin to: Locate and market to new referral partners How to get noticed by the people you want noticing you How to build a massive email marketing list filled with your ideal partners and prospects How to take your business relationship from online to offline Prospecting and email marketing scripts to land new partners on linkedin and much more. In total, Brett details 16 ways to leverage linkedin and grow your business. W...
2017-10-1012 min
Mortgage Banker University with Brett McDonell#23: The Invitation Close - Closing Tactic For Mortgage Loan Officers to Increase ConversionIn this episode of mortgage banker university with Brett McDonell, Brett teaches another closing tactic you can use to turn more prospects into clients. Brett learned this closing tactic from the business legend, Brian Tracy himself. Brett tailored this universal closing tactic just for you so that you can use it in your mortgage business to increase conversion, help more clients and make more money. In this short, but value packed episode you will learn: A new closing tactic to convert/close more prospects How to use the Invitation Close which you can then t...
2017-10-0507 min
Mortgage Banker University with Brett McDonell#22: The FSBO Purchase Crusher!! Breakthrough Mortgage Marketing StrategyIn this episode of Mortgage Banker University with Brett McDonell, Brett discusses a blue ocean mortgage marketing strategy that will help you grow your purchase business by thinking outside the box and working with FSBO's (for sale by owner sellers). In this episode you will learn: How to add tremendous value to FSBO's How to locate FSBO's in your area Multiple ways of marketing to them Scripts on what to say to convey value and earn their business How to leverage FSBO open houses to meet people that need purchase loans This concept is not b...
2017-10-0312 min
Mortgage Banker University with Brett McDonell#21: Leveraging Rising Interest Rates to Explode Your Pipeline and Help More Clients!!WARNING: If you do not want to triple your pipeline, help a ton of clients and have your best month ever... DO NOT read any further or listen to this new episode. In this episode of Mortgage Banker University, you will learn the strategies needed to not just deal with rising interest rates, but to thrive leveraging the threat and reality of them. The FEDS recent announcement to increase rates in October, 2017 provides both a threat and opportunity for mortgage professionals and homeowners. In this episode, you will learn: How to leverage t...
2017-09-2813 min
Mortgage Banker University with Brett McDonell#20: 3 BOLD and Creative Ways To Stand Out From The Crowd and Grow Your Mortgage Business!In This episode, Brett discuss 3 BOLD strategies to help you stand out in your market. This episode is 1 of a 3 part series on how to stand out. You will learn how to stand out by: Speaking Creating Mastermind Groups for Referral Partners Creating a quality industry specific Newsletter These ideas, if done have the ability to help you differentiate yourself from all your competitors by leading with value, being creative and by doing the things that other lenders aren't willing to do. Be Bold and Be Great!! Enjoy, B...
2017-09-2509 min
Mortgage Banker University with Brett McDonell#19: Self Sourcing Purchase Loans and Buyer Leads by Marketing Directly to Renters! For Loan Officers and Mortgage BrokersIn today's episode of Mortgage Banker University with Brett McDonell, Brett lays out a detailed marketing strategy and action plan to help you generate purchase loans and buyer leads by marketing directly to renters. In this episode, you will learn: How to identify prime apartment complexes that are filled with people that want to own homes How to use 800#'s and free reports to generate leads How to use call capture marketing tactics to get phone numbers of interested prospects How to nurture buyer leads until they're ready to buy How to get Realtors calling you t...
2017-09-1916 min
Mortgage Banker University with Brett McDonell#18: The Concession Close - The #1 Deal Closing Tactic For Mortgage Professionals, Loan Officers and Mortgage BrokersEpisode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close". This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going. In This Episode You Will Learn: How to leverage a prospects wants, needs and special requests into a formal commitment to proceed w...
2017-09-1205 min
Mortgage Banker University with Brett McDonell#17: The Heloc Consolidation Strategy - Close More Refinances Regardless Of Interest Rate!In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will...
2017-09-0710 min
Mortgage Banker University with Brett McDonell#16: 7 Strategies to Increase Your Average Loan Size and Make More Money! For Loan Officers and Mortgage BrokersReady to make more money with the same or less amount of work? The easiest way to do that in the mortgage business is to simply increase your average loan size. In this episode, Brett details 7 strategies to strategically increase your average loan size and make more money. Take a few minutes to listen to this episode and start applying these tactics to strategically increase your loan amounts which will allow you to make more money with the same amount of work you're doing now. For more resources, visit: www.mortgagebankeruniversity.co...
2017-09-0505 min
Mortgage Banker University with Brett McDonell#15: Referral Storming - The Art of Giving Referrals To Get Referrals! For Loan Officers and Mortgage BrokersIn this episode, Brett discusses a lead generation strategy called "Referral Storming" that leverages the law of reciprocity to generate referrals consistent referrals. Brett also details his case study of giving a referral each business day for 10 days straight and lets you know what he got in return. After listening to this episode you will have a new proven lead generation strategy that is rooted in psychology and is time tested to work. Resources mentioned: Ultimate MLO daily planner can be downloaded at www.mortgagebankeruniversity.com Client Questionnaire: Email...
2017-08-2915 min
Mortgage Banker University with Brett McDonell#14: The Soft Commitment Sales Strategy - Generate 2 Referrals on Every Loan! #LoanOfficer #MasteryIn This episode of MBU with Brett McDonell, Brett details a sales strategy called "The Soft Commitment Sales Strategy" that will all, but guarantee you two referrals for every loan you do for the rest of your career. This strategy can also be used to land Realtor meetings with the agents on every purchase deal you do. In this episode you will learn: How to get soft commitments while you have all the leverage that will produce two referrals on every loan you do How to get meetings with the listing agent on every...
2017-08-2207 min
Mortgage Banker University with Brett McDonell#13: 3 Tips to Grow Your Business in 3 Minutes - Adding Value to Realtors for Loan Officers and Mortgage BrokersIn this experimental episode of MBU with Brett McDonell, Brett try's out a new format for the show that details 3 simple tips to grow your business in 3 minutes. The focus of this episode of 3 tips to add value to realtors. Today's tips will help you: Increase exposure to your agents listings and help them better market their home Learn how to grow peoples networks by being a connector Increase their online credibility I hope you enjoy today's episode. Brett In episode 17 of MBU with Brett McDonell, Brett discusses a s...
2017-08-1704 min
Mortgage Banker University with Brett McDonell#12: 10 Strategies to Double or Triple Your IncomeHello My fellow mortgage professionals and welcome to mbu with brett mcdonell. For anyone listening that wants to double or triple their income, amount of referral partners, testimonials and referrals, I have incredible news for you. This Wednesday, August 16th at 1 pm pacific standard time I am doing a webinar guaranteed to get you unstuck, thinking big, and highly motivated to succeed beyond what you ever thought possible. My main goal and sole focus from doing this webinar is to add tremendous value to your life and business and share with you what...
2017-08-1504 min
Mortgage Banker University with Brett McDonell#11: Winning Over Rate Shoppers By Shopping Rates For Them! For Loan Officers and Mortgage BrokersIn this episode of MBU with Brett McDonell, Brett details a sales strategy that he used to win over a rate shopper that called and said the dreaded question... "Whats your rate today on a 30 year fixed"?! In this episode you will learn: How to take back control of the conversation when it comes to rates How to add value and differentiate yourself from the competition Learn how to use risk reversal to close the deal with no pressure How and what questions to ask when speaking with clients We all get this question and y...
2017-08-1009 min
Mortgage Banker University with Brett McDonell#10: Secret Weapon To Convert More Prospects Into Clients!! The "Risk Reversal" Close For Mortgage ProfessionalsIn this episode of MBU with Brett McDonell, Brett details how to properly use one of his secret weapon strategies, RISK REVERSAL, a strategy Brett learned from legendary marketing and business strategist, Jay Abraham, the $9.6 Billion Dollar Man! By incorporating this simple yet powerful tactic into your sales presentations and marketing collateral you will: Stand out from your competitors Add more value to your customers Win more deals Increase conversion Eliminate all client risk & fear from committing to your services and loan I am confident that if you use this strategy you will see better r...
2017-08-0805 min
Mortgage Banker University with Brett McDonell4 Super Productivity Questions To Increase Efficiency, Focus and Results!In this episode of MBU with Brett McDonell, Brett details 4 game changing, super productivity questions that if you ask yourself throughout your work day, you will: Increase your production Improve your systems and processes Work for efficiently Delegate more Stay focused on your highest priority tasks As you can see, these questions and the actions that follow these questions can be life changing. Take a moment to incorporate some of these questions into your work day and watch your productivity grow exponentially! -Brett In episode 17 of MBU with Brett McDonell, Brett di...
2017-08-0305 min
Mortgage Banker University with Brett McDonellHow To Partner With And Add Tremendous Value to RealtorsIn this episode, Brett details 3 proven strategies that you can use to partner with new Realtors as well as add tremendous value to existing Realtor partners. These 3 strategies, if executed will open up new doors and opportunities for you that have the power to change your business forever and make you a "purchase lender" and "person of value" to any Realtor you come in contact with. Dont just use these ideas and strategies as mental amusement, put them to work and let me know your results. I am confident that if applied, you will be s...
2017-08-0114 min
Mortgage Banker University with Brett McDonell#7: How To Create and Use a Pump Up Video to Get Motivated, Overcome Call Reluctance and Crush Your Sales GoalsIt’s no secret that it’s hard to stay motivated each and every day, to get back on the horse, makes sales calls, meet new referral partners and continually put ourselves in uncomfortable situations necessary for business and personal growth. Today’s episode gives you a powerful tool to help you stay motivated and remind you of why we put a suit on each and every day. The pump up video gives you secret weapon to get your game face on and get fired up to add more value, close a deal and get back on the ho...
2017-07-2808 min
Mortgage Banker University with Brett McDonell#6: The 3 Types of Referrals Successful Lenders Need and How To Get ThemReferrals are arguably the lifeblood of a successful mortgage professional’s business. Without consistent, qualified referrals life can be very hard as it’s not easy to generate leads month after month without knowing how to leverage your database, network and sphere of influence. In this episode Brett dives deep on how to generate leads and referrals from your existing network and from each new client you work with. Some of the key takeaways from this episode will be: How to ask for referrals systematically and strategically Learn the 3 (THREE) types of referrals you as a mort...
2017-07-2616 min
Mortgage Banker University with Brett McDonell#5: Buyer Retrieval Program - Use The BRP to Speak With Hundreds of Buyers Every Month Who Need Loans!In this episode of MBU with Brett McDonell, Brett discuss a proven marketing strategy to show you how to partner with new Realtors, add tremendous value to existing realtors and get a chance to speak to hundreds of people looking to buy a home and get a mortgage. This strategy was originally shared with Brett by Ryan Grant, top producing MLO with Benchmark Mortgage. Brett has optimized it for the MBU community to truly separate yourself from the competition and add tremendous value for your Realtor partners. Enjoy, Brett McDonell I...
2017-07-1516 min
Mortgage Banker University with Brett McDonell#4: Yelping For Loans! How To Use Yelp To Find Hot Leads EVERYDAY That Desperately Need Your HelpIn this episode of Mortgage Banker University, Brett exposes a blue-ocean marketing strategy that will put you in the drivers seat to locate hot prospects that need help with their mortgage every single day. If used properly, this strategy can be a business breakthrough and fill your pipeline with eager and grateful prospects that NEED your help. This is a game-changer and provides you with an opportunity to creatively open the flood gates to an untapped pool of prospects. "Yelping For Loans" was created and curated by Brett McDonell. Brett is the only...
2017-06-0212 min
Mortgage Banker University with Brett McDonell#3: Deal Storming - A Bold Sales Strategy To Help You Stand Out And Get More LoansIn this episode of MBU with Brett McDonell podcast, Brett digs deep on a unique sales strategy called "Deal Storming". You will find out how to make a splash at your next meeting, event or sales call by learning to strategically leverage your referral partners, resources and team members. To learn other mortgage sales, marketing and growth strategies visit www.mortgagebankeruniversity.com. Did you enjoy this episode? If do, please leave us a review on itunes, it would mean the world to us. Have a question about this strategy or another area of yo...
2017-05-1312 min
Mortgage Banker University with Brett McDonell#2: Generate More Leads, Referrals and Testimonials With Your Email Signature! For Loan Officers and Mortgage BrokersIn this episode of MBU with Brett McDonell, Brett discusses how to optimize your email signature to strategically and passively generate more leads, sell more products, and effectively use pre-suasion and positioning to get what you want out of any email exchange. We hope you enjoy this episode, if you do, please let us know by leaving us a 5 star review on itunes. Until next time, lock em and doc em' -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with la...
2017-05-0810 min
Mortgage Banker University with Brett McDonell#1: Retail Wholesaling Strategy - Explode Your Pipeline By Working With Your Competition - Loan Officer MasteryIn this episode of Mortgage Banker University w Brett McDonell, Brett discusses the strategy of "Retail Wholesaling". This creative and potentially breakthrough marketing strategy can create a new channel for leads and can be scaled massively for those with unique loan products. For more resources, tips and free downloads, go to www.mortgagebankeruniversity.com. If you liked the episode please make sure you subscribe if you have not already and please leave us a review if you found these tips helpful. Got a question about anything mortgage sales & marketing? go to www.mortgagebankeruniversity.com...
2017-05-0518 min