Shows
SMACtalkWill Facebook and Apple Privacy Concerns Drive Change Beyond The Great Hack?On this episode Daniel Newman and Brian Fanzo are back to talk privacy and security, a topic they're both passionate about and yet often share a different point of view and passion for the topic. On this episode they discuss: Facebook privacy concerns is this new? Apple Siri we know it's listening but do we care? FaceApp should it concern us or is the concern a positive sign The Great Hack Netflix documentary covers Cambridge Analytica scandal what more can we learn Where does security and privacy go from here? Also check out Daniel Newman's ne...2019-08-1227 minSMACtalkElon Musk, Mad Genius or Still StonedOn this episode Brian Fanzo and Daniel Newman talk everything Elon Musk from Tesla latest earning numbers to Elon's most recent tweets to the future of autonomous vehicles! 2019-04-2727 minSMACtalkCybersecurity, Privacy and Transparency: What Does The Future Hold?On this episode of SMACtalk Daniel Newman and Brian Fanzo start the conversation off discussing recent cybersecurity breaches but this leads into a much bigger discussion on privacy and transparency posing a lot of unanswered questions... We would love to hear your thoughts on the topic.... post on twitter using hashtag #SMACtalk and @DanielNewmanUV or @iSocialFanz will jump in the conversation! 2019-04-0931 minSMACtalkMobile World Congress 2019: What to expect?On this episode hosts Daniel Newman & Brian Fanzo preview the upcoming technology event Mobile World Congress 2019. Daniel will be heading over there to cover the event as an analyst and provided his predictions for the event.2019-02-2133 minSMACtalkFacebook + Apple + Google: Flexing Muscle or More Than ThatOn this episode of SMACtalk Brian Fanzo and Daniel Newman breakdown the current drama and flexing of muscles between technology giants Facebook, Apple and Google. Article Referenced in this episode: https://www.businessinsider.com/facebook-and-apple-argue-over-who-removed-facebook-research-app-2019-12019-02-0336 minSMACtalkMarketers don’t get emerging technology or do they?Marketers aren’t marketing in 2019 without technology but sadly most marketers don’t think of themselves at technologists but even more troubling aren’t doing the research to understand the emerging technologies that will massively disrupt the industry over the next 10 years. A recent Digiday survey found that 9% of marketers consider themselves fluent in blockchain… This mindblowing stat was the inspiration for this episode of SMACtalk hosted by Daniel Newman & Brian Fanzo. On this episode they discuss: Are you an analytical marketer? Are you a marketer that loves change? Why aren’t we linking data between PR, Marketi...2019-01-2334 minSMACtalkLeadership in the Digital Transformation AgeOn this episode hosts Brian Fanzo and Daniel Newman tackle a topic that they probably love talking even more than technology and that's digital leadership and more importantly what are some of the trends and changes that must be made by leadership and for leadership in this digital transformation age. As you’ll hear both Brian and Daniel are extremely passionate about this topic as its the main theme that they speak about on stages around the world and on this episode they covered a wide range including: How to manage with 4 generations in the workforce Wha...2019-01-1131 minSMACtalkCES 2019: What you need to know before, during and after the show!It’s CES time of the year and Daniel Newman and Brian Fanzo are back again to talk about the trends they are excited about and what they expect to emerge from CES 2019 week in Las Vegas. Daniel wrote a CES post for Forbes titled CES Predictions: 5 Key Themes For CES 2019 and on this episode they’ll cover the topics in this post and also debate some other trends. Some of the trends discussed in this episode: Artificial Intelligence Smart Speakers 5G (Real vs Fake) Autonomous Vehicles and Things Flexible devices IoT Future of Cloud...2019-01-0734 minSMACtalk2019 S.M.A.C PredictionsDaniel Newman and Brian Fanzo are excited to be back for 2019 and have big plans for the upcoming year. On this episode they add a new twist to the yearly prediction show by focusing on each letter of the show acroynm S.M.A.C providing some bold and also some not so bold predictions for social media, mobility, analytics and cloud computing. What are Daniel and Brian’s predictions around: Machine Learning Artificial Intelligence Apple 5G Real + Fake Edge computing Linkedin You’ll have to listen to this episode to find out! Cheers...2019-01-0327 min
SMACtalkHow Automation Will Forever Change Customer ExperienceIn this episode of SMACTalk, Daniel Newman invites IBM Automation (Client) GM/VP Gene Chao to share his insights on how Customer Experience is being impacted by Automation. On the show, Gene is asked the following questions. Do you have a story as a consumer to share about how automation optimized a recent customer experience for you? Or what the organization could've done better? (could be a blind reference)What are some of the pitfalls organizations must avoid when it comes to automation being part of the customer experience? What are good ways to overcome them? W...2018-11-3020 minSMACtalkB2B Content Marketing Innovation with Ginger and JeffOn this edition of SMACTalk, Co-hosts Brian Fanzo and Daniel Newman invite special guests Ginger Shimp and Jeff Janiszewski from SAP to talk about innovation in content marketing. While so many B2B companies struggle to evolve beyond traditional funnel marketing, Shimp and Janiszewski share how they have taken traditional funnel methods like white papers, lead generation and social media, and utilized new tactics like audio books white papers (http://sapinnovate.me/reports)and podcast-inspired storytelling (www.searchingforsalai.com) to shake things up AND to challenge the thinking and traditional marketing practices of their colleagues throughout SAP. Don't m...2018-11-1934 minSMACtalkAI and Analytics Must Kill Prehistoric Marketing with Steve RudolphIn this episode of SMACtalk, Daniel Newman and Brian Fanzo welcome guest Steve Rudolph of Pegasystems. In his role at Pega, Steve leads the industry market group covering telco and all the industries it touches, from insurance to financial services. In his role, he focuses on how to create value in customer relationships by using data effectively. During the podcast, Daniel, Brian and Steve discussed the need for today’s industries to embrace AI and machine learning in advertising to ensure positive relationships with their customers. Many industries, including telco, have gotten stuck in the “tyrannosaurus rex” method...2018-11-1225 min
SMACtalkDiving Into the Visual CloudIn this Intel-sponsored episode of SMACTalk, Daniel Newman leads a show focused on the visual cloud. Joining Daniel is Lynn Comp, Vice President of Data Center Group and General Manager of the Visual Cloud Division Network Platform Group at Intel. During the show, they discuss what Intel is doing in the realm of the visual cloud and what we can expect in the future. Lynn focuses her time on helping cloud services be transformed. She talked about the visual cloud including visual workloads that are processed on the cloud and consumed remotely, resulting in horizontal make-up. She...2018-09-1317 min
SMACtalkHow Will Automation Impact the Future of Work In this IBM sponsored episode of SMACTalk, Daniel Newman goes solo on hosting duties and leads a show focused on the future of automated work. Joining Daniel for the discussion was Mike Gilfix, Vice President of Digital Business Automation at IBM, a software that digitizes business operations and provides them with intelligence around digital labor to upscale their business. The show focused on how technology such as automation, AI, data and machine learning is going to make companies more successful and productive. During the show, Mike shared how IBM is making use of automation to i...2018-09-0522 min
SMACtalkSMACtalk Live From VM World 2018: How Intel Is Driving Digital TransformationSMACTalk Live at VMWorld with Intel In this special Intel sponsored episode of SMACTalk, Daniel Newman leads a show focused on digital transformation while attending VMworld 2018. Joining Daniel is Lisa Davis, Vice President and General Manager of Digital Transformation and Scale Solutions, Enterprise and Government for Intel’s Data Center Group. During this podcast, Daniel speaks to Lisa about what Intel is doing to further digital transformation and how data will make it all happen faster. During the show, Lisa discussed how Intel talks digital transformation, mentioning how it sometimes becomes an overused term. Every co...2018-09-0413 minSMACtalkBusiness Value of Twitter and Linkedin in 2018On this episode co-hosts Daniel Newman and Brian Fanzo discuss the business value of social networks Twitter and Linkedin breaking down what's working for each of them and providing tips and tricks for all business professionals.2018-09-0434 min
SMACtalkExploring New Data Center Technology Driving IT and User ExperienceIn this special Intel sponsored episode of SMACTalk, Co-Host Daniel Newman goes solo on the hosting duties and leads a show focused on what to expect from Intel at VMworld 2018, starting August 26 in Las Vegas, Nevada. Joining Daniel for the discussion was Jake Smith, Director of Data Center Technology at Intel Data Center Group, where he focuses on Xeon Scalable Processors and Optane Persistent Memory product lines and how those products can be integrated with technology like VMware. During the show, Jake shared that Intel first began working with VMware in 2002 with efforts to reduce latency via...2018-08-2321 minSMACtalkFacebook Woes and Twitter Blows (Away their best quarter yet!)On this episode co-hosts Daniel Newman and Brian Fanzo discuss the massive stock drop by Facebook not as financial advisors because they won't claim to be that but they share their thoughts on what it means for the future of social media marketing. They also discuss why Twitter losses even when they do win and where they think social media marketing is moving in the future. 2018-08-0530 minSMACtalkINNOVATION AND TECHNOLOGY FOR GOOD #CallForCodeToday on SMACTalk Brian and Daniel welcome a new partner effort with IBM Call for Code welcoming David Clark, CEO of David Clark Cause and Angel Diaz, IBM Vice President. It isn't often enough that developers are recognized for the work they do. Sure, they have built those pesky apps that help us order books, coffee and listen to our favorite music anywhere we have internet connectivity. However, too often we hear about the negatives of programmers and developers. Those that are building code to steal our data or use it maliciously to irritate us with ads we don't want ad...2018-07-0228 minSMACtalkThe Now And The Future of 5GIn this episode of SMACTalk Live, cohost Daniel Newman goes one on one with Intel Marketing Executive Bryan Madden to get an inside look at this year's 5G World and to explore where 5G technology will take us. This exciting conversation live at 5G World London takes a look at the following... * Intel's 5G Strategy * How Intel and Intel Select are empowering the partner ecosystem to role out best of breed 5G strategy. * 5G applications that are market ready today. * What to expect for 5G and its impact on the...2018-06-1318 minSMACtalkDigital Transformation: Impact On Life Sciences and Aerospace IndustriesSpecial SMACTalk double interview episode with SAP's Torsten Welte & Joe Miles. Aerospace: Torsten Welte, Global Vice President and Head, Aerospace Industry Business Unit The demand for single-aisle airplanes is exploding, while large aircrafts are scaling down production. Space travel is shifting from a government ambition to a private enterprise, and there's a lot of research fueling innovation. With the increased risk of fraud, the promise of blockchain offers increased visibility and security into the supply chain. Life Sciences: Joe Miles, Global Vice President, Life Sciences Industry Business Unit Transformation within life...2018-06-1135 minSMACtalkCoffee + Artificial IntelligenceOn this episode of SMACtalk, Brian Fanzo and Daniel Newman discuss the impact of Artificial Intelligence on the retail space including how Starbucks is leveraging data analytics and AI. They also breakdown the impact of GDPR but don’t worry this isn’t a full episode on GDPR because as we can all agree we’ve had enough of GDPR for the moment. Discussed on this episode: Do today’s consumers realize that A.I. is already impacting them every single day? What impact with the GDPR changes have on AI? How will consumers demands of AI change...2018-06-0124 minSMACtalkState of Digital TransformationIn this episode, Daniel and Brian discuss the data from the 2018 Digital Transformation Index from Futurum Research. This report goes in depth with over 1000 responses to understand how companies are adapting to new technologies but also explores leadership, innovation, and culture as it pertains to companies being prepared for digital transformation and shifting consumer demands. Some specific topics covered in this episode include: Leaders and Laggards of Digital Transformation Who in the organization is leading Digital Transformation What are the biggest hurdles to companies achieving their Digital Transformation goals What technologies are companies most comfortable with today Which technologies will be t...2018-05-2235 minSMACtalkDigital Transformation's Impact On Travel and Transportation IndustriesSMACTalk special episode with SAP's Paul Pessutti, Global Head, Travel and Transportation Industry Business Unit Transportation companies have done a pretty good job at operational efficiency; however, the threat of new entrants is a forcing factor to push into customer-centric innovations. For instance, shippers could use blockchain to provide greater transparency into the journey of goods from factory to customer receipt. Increasingly, customers expect personalized services when they travel; however, providers have struggled to keep up with customers’ imaginations and expectations. Now, with new technologies, travel companies have an opportunity to leverage live data to co...2018-04-2634 minSMACtalkWho's to Blame Facebook or Cambridge Analytica or Us The Users?Cambridge Analytica situation.... Who controls our data? Is it a new problem or an old problem that people are just now making a fuss about? What impact will blockchain and other technology have on problems like this in the future? "We have a responsibility to protect your data, and if we can't then we don't deserve to serve you." - Mark Zuckerberg!2018-04-2331 minSMACtalkExploring Intel's Strategy For 5G and Edge ComputingIn this episode of SMACTalk, Co-Host Daniel Newman goes solo with Intel VP and General Manager, Caroline Chan to discuss the quickly evolving state of 5G as well as the growth of Edge Computing. This brief, but jam packed episode explores not only how these mega trends are impacting the future of technology, telecommunications and work, but Chan also provides an inside view from Intel as to their strategy to support the growth of these technologies as they become more and more a part of our lives. Other topics discussed include product releases and news fr...2018-03-2822 minSMACtalkMobile Future With 5GWhat does our MOBILE future look like? Dan shares his thoughts from Mobile World Congress and Brian shares insights from this topic being discussed at Social Media Marketing World! For an audience looking for a business-centric multimedia experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast by Brian Fanzo & Daniel Newman, S.M.A.C.talk was featured as an iTunes “Top 10 New and Noteworthy” for Technology and Social Media. With hard hitting...2018-03-1330 minSMACtalkPast, Present and Future S.M.A.C. Talk 100SMACtalk launched December 18th, 2014 as an anti-niche video podcast show where hosts Brian Fanzo & Daniel Newman shared their thoughts and interviewed experts on the massive technology trends: Social Media, Mobility, Analytics and Cloud computing. Fast-forward to Jan 2018 for episode 100 and so much has changed around the platforms the hosts have used to push the podcast live not to mention the interviewing skills of the host while other things have stayed the same since the start. On this episode Brian and Daniel take a look back at the early days of the podcast and d...2018-01-2337 minSMACtalkInto The Future of Connected Consumers With Dan Mitchell from SASThese days the way we shop is changing more than ever before. We have smart speakers that we can talk to, “Alexa, order paper towels, oh and grab me a burger from Wendy’s as well.” And voilia, in comes your paper towels and Grub Hub delivers you lunch. Of course, this is just the power of shopping in the home. What is even more powerful is how these in-home experiences, mobile experiences and in the store experiences are all coming together. In the next few years, we will see technologies like IoT, Blockchain and Real Time Data a...2018-01-1128 minSMACtalk2017 What It Was and What 2018 Will Be2017 was an interesting year in technology and digital marketing but will it lead to great innovations through digital transformation in 2018 or will 2018 be the year innovations flat line. This episode is a must listen to show as you might be surprised by Daniel Newman and Brian Fanzo's predictions for 2018 and beyond. Before you can talk about the future you must analyze the past and on this episode, Daniel and Brian spend much of the show discussing and in many cases debating the good, bad and ugly of 2017 that ultimately leads to some interesting predictions from both of th...2017-12-3049 minSMACtalkThe Big Repeal: Net NeutralityToday the FCC voted along partisan lines to repeal regulatory provisions we had come to know as “Net Neutrality.” The purpose of Net Neutrality was to ensure an open internet where all users can enjoy the same quality of access. We believe the FCC’s decision will put too much power into the hands of a few companies, and ultimately weaken the innovation ecosystem that relies on a free and open internet to grow and thrive. Most of the services we enjoy today, like Netflix, Facebook, Uber and Amazon, could have only flourished under the types of protect...2017-12-1537 minSMACtalkFuture of Connected Vehicles with Lonnie Miller of SAS In just the past few years we have seen extraordinary change in the connected vehicle space. Companies like Tesla are launching new vehicles that don’t only provide thrills to drivers with their incredible speed and efficient electric motors, but they are also more connected than ever before with their ability to create usable data that can connect drivers and passengers more closely with their surroundings. In the next year, we will see a tidal wave of change come as the launch of 5G nears and this new technology finds its way into new vehicles. Thi...2017-12-0634 min
FOMOFanz the Brian Fanzo show055: S.M.A.C. Talk about Entrepreneur PrioritiesSpecial cross-over episode.... Episode 95 of SMACtalk was so full of fire I wanted to bring the full episode here to FOMOFanz. My co-host Daniel Newman and I begin the discussion talking about the value of Facebook and how it's changed in its value for businesses but also entrepreneurs spending time on the platform. The live audience listening on Facebook Live then took the conversation in a much more dynamic direction as we started discussing business value and priorities of entrepreneurs and making sure VALUE is something we all examine on a regular basis! Hope you'll enjoy...2017-11-2142 min
FOMOFanz the Brian Fanzo showS.M.A.C. Talk about Entrepreneur PrioritiesSpecial cross-over episode.... Episode 95 of SMACtalk was so full of fire I wanted to bring the full episode here to FOMOFanz. My co-host Daniel Newman and I begin the discussion talking about the value of Facebook and how it's changed in its value for businesses but also entrepreneurs spending time on the platform. The live audience listening on Facebook Live then took the conversation in a much more dynamic direction as we started discussing business value and priorities of entrepreneurs and making sure VALUE is something we all examine on a regular basis! Hope you'll enjoy...2017-11-2142 minSMACtalkConnected Supply Chain with Roger Thomas of SASWe all are hearing about the impact that IoT and Analytics are having on the way we shop, however, by the time the consumer is seeing the impact of these groundbreaking technologies, they have already potentially had a major role in how the products and services were made and brought to market. This is because we have entered an era of the "Connected Supply Chain," and while many consumers don't fully grasp how this impacts their life, it does, in a big way. In this exciting episode of SMACtalk, co-hosts Daniel Newman and Brian Fanzo sat down with Roger Thomas...2017-11-1827 minSMACtalkWhy We Must Rethink How We Use Facebook“Organic Facebook is now the office water cooler. Nothing more.” This episode started out discussing this claim co-host Daniel Newman made about the trends he’s been seeing lately on Facebook. As Daniel and co-host Brian Fanzo began to discuss the changing landscape of Facebook and all social media channels for that manner the discussion took an interesting turn invoking a wide range of emotions and comments from the live video audience that you can read about below. This episode might be a bit of a change of pace from the traditional SMACtalk discussions but the und...2017-11-0841 min
SMACtalkWhere AI Is Going and How To Make It Work For Your BusinessIn this episode of SMACtalk, captured live at Intel Shift, host Daniel Newman sat down with Amir Khosrowshahi. Amir, who quietly revealed that he is cousin to the new Uber CEO, is also quite impressive in his own right as he made a significant Silicon Valley exit when his former company, Nervana was purchased by Intel. Amir is now the CTO of the AI Products group at Intel and he shared with SMACtalk a number of tremendous insights on AI. First, he painted the picture of how AI will be utilized in more commercial applications. He backed that up...2017-10-2512 minSMACtalkBig Thinking, Technology and Steering Clear of DisruptionWho in the world would eat bugs? On Purpose? If you ask our SMACtalk Host Daniel Newman, the answer would be no one, but if you talk to “Foresight Extraordinaire,” MIT Ph.D. Mitch Joachim, he says there is a problem that we are trying to solve and from a sustainability standpoint eating bugs may have its place. Before you jump or grab your silverware, the context is far more enticing than just bug eating, but the real direction of the conversation is how can thinking outside of what is normal provoke us to solve new problems. In this fasc...2017-10-2512 minSMACtalkThe Impact of Memory on IT and Business TransformationIn this live podcast captured at Intel SHIFT, SMACtalk Co-Host Daniel Newman sat down with Intel Executive Robert Crooke, who leads Intel’s Non-Volatile Memory Group. Crooke, who is driving some game-changing technology, explains the importance of a platform approach when developing a memory strategy; this being driven by the interdependence of the two. When processing power increases, the storage and memory is impacted. Crooke also shares the key areas of investment for Intel including their 3D NAND and Optane technology. Optane will become a workhorse for the big data age as it enables enhanced storage and better access to...2017-10-2412 minSMACtalkTop Trends in IT Transformation In this episode of Intel Shift on SMACtalk, Daniel Newman speaks with Scott Hawkins, Executive Director of Marketing at Lenovo. In this show, captured live at Intel Shift, Newman and Hawkins dive into the biggest trends in IT Transformation and how companies can become more knowledgeable of these trends in order to improve business outcomes. Other topics covered throughout the conversation include a discussion around the challenges of IT Transformation and some specific ways companies can overcome those challenges. Also highlighted is Hybrid Cloud, The Culture of Transformation, Importance of Agility and even a sprinkle of AI. W...2017-10-2415 minSMACtalkThe Key Components of An IoT StrategyIn this episode of Intel Shift on SMACtalk, Daniel Newman speaks with Armughan Ahmad, Dell’s Senior VP of Hybrid Cloud and Ready Solutions. In this fast paced conversation Newman and Ahmad discuss Dell’s recent IoT announcements at their IQT day in New York City. Ahmad shared how Dell is making a massive investment in their IoT Group and what this will mean for customers and consumers as this investment is rolled out over the next three years. Additionally, this conversation sheds a light on the rapid expansion of Dell Technologies and points listeners in the right direction of b...2017-10-2419 min
SMACtalkFutureproofing Your IT and Your BusinessIn this episode of SMACtalk Live at Intel Shift, SMACtalk host Daniel Newman interviews Intel Executive Lisa Spelman. In this first live recording from Intel Shift in New York City, the upbeat discussion covers a wide variety of topics from futureproofing your business to IT workload planning to the shifting of IT budgets. Spelman sheds light for the SMACtalk community on how to plan for technological change in your organization. If you are thinking about how to plan for IT project and Business Transformation success, tune into this don’t miss Episode of SMACtalk Live. Lisa Spelman, VP...2017-10-2415 minSMACtalkFuture of Smart Factories with Marcia Walker of SASIn this episode of SMACtalk hosts Brian Fanzo and Daniel Newman speak with SAS Industry Leader Marcia Walker about Smart Factories. With IoT and Analytics, manufacturing and the smart factory in particular have a massive opportunity to maximize productivity and minimize downtime. Walker shares how boundless new possibilities exist on the shop floor and gives our listeners a run down of how things like predictive maintenance, service automation and augmented reality can be applied to smart factory to deliver improved business outcomes. Tune in to this exciting episode of SMACtalk to learn about not just where Smart Factories are headed, but...2017-10-0628 minSMACtalkApple: Imitators, Imitators or Innovators?Today on SMACTalk Brian and Daniel discuss the iPhone 8 and iPhone X launch that took place a few weeks back. The question of the day, is Apple iterating, innovating or just plain imitating. Tech thought leader Shelly Palmer, wrote this past week... Imitation is not innovation. The iPhone X (pronounced iPhone ten) is basically a Samsung Galaxy Note 8 (which is basically a Samsung Galaxy S8 with a pen and an additional camera) which is basically a Samsung Galaxy Note 7 (which is its own story). And the Note 7 came out a year ago. Not only is Apple unapologetic about its blatant imi...2017-09-2738 minSMACtalkWhat does CMO role look like in a data drive, AI world?As digital transformation and innovation drastically shake up the technology and culture needs of today’s businesses, the question must be asked. What does the CMO role of the future look like? Brian Fanzo and Daniel Newman discuss this and more on this episode of SMACtalk. S.M.A.C.talk the podcast launched in 2014 and over those 3 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's techno...2017-09-0623 minSMACtalkFuture of Work: Digital Niche or Generalist?Niche vs Generalist, the debate that seems to pop-up yearly inspired Daniel and Brian to take a very personal and transparent look at their own careers as millennials and although they both are generalists they found success in unique focused pivots. Brian posted to facebook (see link below) a comment about having a niche being a smart play that exploded with 200+ comments and it inspired multiple videos and blogs by friends and fellow thought leaders so tackling this topic on SMACtalk was a no brainer. Sit back and enjoy as Daniel and Brian hold nothing b...2017-07-3139 minSMACtalkWill Anyone Survive Amazon?On this episode of SMACtalk hosts Brian Fanzo and Daniel Newman talk everything Amazon from retail competition to technology advantage to debating if Amazon is too big to fail. This past week Amazon made two more big moves in retail by signing agreements with Nike and Sears to be able to sell their products online. For Amazon, the illusiveness of certain name brands has been one of their few achilles heels. People have long known that buying name brands from Amazon and their partners was often risky as everything from clothes to diapers were all p...2017-07-2436 minSMACtalkThe Failures and Successes of Enterprise Software with Pega CEO Alan TreflerIn this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pega CEO, Alan Trefler. Known for his “Pull no punches” approach to business, Alan makes for the perfect “SMAC” guest because he’s going to take questions head on and leave the audience wanting more. At Pegaworld, we found out that Mr. Trefler isn’t only the CEO at Pega, he is also a chess master who can engage in 20 simultaneous chess matches while enjoying a beer and having a chat with his customer and partner community. Impressive Alan! In this show...2017-06-3031 minSMACtalkSMACtalk 79: How To Determine True Digital ExpertiseWhen we picture authority or thought leadership or expertise, who is it that we picture? In the digital world today does becoming an author or writing on Forbes or tweeting a bunch on a hashtag mean someone is an authority on that topic? On this episode hosts Daniel Newman and Brian Fanzo are fired up to talk about the short cuts and unicorn rainbow selling tricks that many have used to convey they have authority and why this has to be stopped. Not only do they breakdown what is currently wrong with digital influence and self proclaimed th...2017-06-0939 minSMACtalkSMACtalk 78: The Changing Role of the Enterprise CMO with Tom Libretto #PegaworldIn this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pegasystems CMO, Tom Libretto. Joining Pega just under a year ago, Tom is a seasoned marketing executive with a strong track record in driving results for the enterprise market. Tom has a strong background in driving fast moving marketing teams within the agile workplace to help tie together sales and marketing teams to meet the objectives of rapidly growing enterprises. A topic near and dear to our heart, not only did we talk about the shifting CMO, but real...2017-06-0138 minSMACtalkSMACtalk 77: Digital Blurred Lines: Analyst vs InfluencerOn this episode of SMACtalk Daniel and Brian are on the expo floor of the Sapphire Now event where they were hired as both analysts and influencers to do work with SAP and some of the SAP partners. The discussion is focused around the future of digital journalism and the role of analysts and influencers and bloggers as brands look for authentic ways to reach their audiences do they need to restructure who they use and how they value them. This episode was recorded live on Facebook Live which you can watch here:https://www.fa...2017-05-1934 min
SMACtalkSMACtalk 76: Robotics and Automation with Don Schuerman, CTO at PegasystemsIn this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pegasystems CTO, Don Schuerman, part of Pega Systems leadership team. During this show we explored Robotics and Automation in the workplace. Perhaps one of the most discussed topics in business today is the role that automation will have on jobs. There is an increasing concern that automation and robots will replace the workforce. We wanted to know if this was the case so this is exactly what was discussed with Don’s interview on SMACtalk. During this...2017-05-0130 min
SMACtalkSMACtalk 75: Exploring the Future of Artificial Intelligence with Dr. Rob F. WalkerIn this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with PegaSystems VP, Rob Walker, an experienced executive in the machine learning and artificial intelligence (AI) that also happens to hold a PHD in the space. While the show has covered the gambit of technology topics, this was one of the very first SMACtalk episodes that focused on the future of artificial intelligence, so having someone of Rob’s experience was a terrific fit and opportunity to discuss some of the key trends in the space. In particular, the focu...2017-04-0436 minSMACtalkSMACtalk 74: Future of Experience Business LIVE at #AdobesummitSMACtalk has been taken on the road around the world in some of the coolest venue's and technology events but episode 74 is without question the coolest experience yet! Hosts Daniel Newman and Brian Fanzo are working with the Adobe Insiders team at the Adobe Summit event in Las Vegas. For this episode the Adobe team let them jump in a giant glass box with a full production team referred to as the Think Tank. On this episode Daniel and Brian breakdown a wide range of trends including some hot topics that are being discussed at th...2017-03-2226 minSMACtalkSMACtalk 73: Is Tech Innovating Too Fast or Are We Just NostalgicOn this episode both Daniel and Brian were a little sad that they were broadcasting from their home offices not at Mobile World Congress in Barcelona missing #MWC17 as they’ve been broadcasting live from that event the last couple years. This conversation started as Daniel brought up the most innovative tech coming out of Mobile World Congress was the Nokia Snake Game and Nokia throwback phone. The conversation took some interesting turns discussing a wide range of topics and questions Questions and Topics discussed on this episode: What makes people so in love with...2017-03-0838 minSMACtalkSMACtalk 72: Who's Responsible For Securing Customer Data ?At the center of SMAC talk, is the A, and the A is for Analytics and all the other topics like Big Data and Insights that encompass the world of analytics. Nowadays, data is core to getting closer to the consumer and brands have figured that out. With the best data, companies are able to offer the right products and services at the right time, and this is a powerful tool for growth. However, when you are leveraging, and especially when you are collecting and storing customer data, you also have a responsibility to protect that information. This shift has...2017-02-2841 min
SMACtalkSMACtalk EP 71: Business Value Live Video and 20 hours of live at the Superbowl, Guest Ursula Ringham SAPDuring this episode, Brian and Daniel breakdown their path to success with the groundbreaking Superbowl 2016 #SB50Disrupt campaign and the importance of collaboration and live video content with guest host Ursula Ringham, SAP Change Evangelist. The #SB50Disrupt campaign, a collaboration between SAP and SMACtalk LIVE, created more than 20 hours of live streamed content over 5 days that averaged xx live viewers per broadcast and generated xx total social impressions. Tune in to hear Ursula share how she assembled support from SAP executives and partners and how important the role of digital transformation is in business...2017-02-0740 min
SMACtalkSMACtalk EP 70: Digital Team Work: Marriage of People and TechnologyDaniel Newman and Brian Fanzo are both pager-wearing millennials but both approach technology, business and productivity differently. On this episode of SMACtalk Dan and Brian discuss teamwork in this digital age and share a transparent view into their own collaboration over the last 3 years both the good and the bad. Business Teamwork and Collaboration in a Digital World Still Comes Down To People! Businesses today know that success in the marketplace requires an understanding of knowledge management and collaboration as well as increased options for flexible work/life balance for workers. Organizational psychology backs up th...2017-02-0145 min
SMACtalkSMACtalk EP 69: Daniel Newman: How To Be A Digital Closer!During this episode, Brian interviews SMACtalk co-host Daniel Newman. Many know of Daniel’s recent successes as an entrepreneur, best-selling author, and keynote speaker. Few know the story that enabled him to become the successful businessman he is today. In his early 20’s Daniel was a globally recognized DJ leveraging mutually beneficial relationships and honest hustle. These core entrepreneurial traits allowed him to smoothly transition and propel his next career as an audio visual sales executive. But, every story has lows and life lessons. Tune in to hear how Daniel still relies on high-touch relationship building and hard work to m...2017-01-241h 01
SMACtalkSMACtalk EP 68: Future of Sales with Lisa Graham and Colleen FrancisIf you aren’t growing you’re dying! One of the oldest adages in business, but true by so many accounts. Even though social media and digital has changed the sales process exponentially, selling is still a core part of almost every business. The companies that are best leveraging new media, social selling and of course traditional relationship selling are going to fare the best, but what do companies need to do to succeed in all of these areas? In this week’s SMACTalk, the fourth in our series partnership with Adobe Document Cloud, we explore the future...2017-01-1828 min
SMACtalkSMACtalk Ep 67: Debating Resolutions vs RevolutionsWe kicked off 2017 just like we finished 2016 with a lively and passion debate with lots of SMACtalk this time around new years resolutions, making business goals and this culture of no accountability. This topic was fueled by Daniel's facebook post over the holidays which you can read below and the debate went on to include the importance of business goals, the role of public accountability and the current state of social media and marketing as it pertains to small business owners filtering the noise to work with true experts vs those who just make loud noises. 2017-01-0438 min
SMACtalkSMACtalk Ep 66: 2017 S.M.A.C. Predictions To The Letter!This week marks the 2 year anniversary of the launch of SMACtalk, as you’ll hear Dan and Brian were fired up and ready to celebrate. S.M.A.C. stands for Social Media, Mobility, Analytics and Cloud and over the two years Dan and Brian have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Millennial Marketing, Digital Marketing, live streaming video, customer experience and everything else impacting today's technology world. On this prediction episode Dan and Brian decided to stick to the S.M.A.C. as they each shared one...2016-12-2353 min
SMACtalkSMACtalk Ep: 65 Wakeup Call for New Media Marketers On this episode Brian and Dan change up the time and day they record and I have a feeling you’re going to LOVE the SMAC results. The topic started off debating how new media needs old marketing skills and old marketing needs to embrace new media marketers but then things took off. Based on the live viewers feedback, Brian and Dan might need to switch to recording at night because this was a passion filled 40 mins that you’ll need to hold onto your seats to enjoy. Some of the takeaways from this episode: F...2016-12-1538 min
SMACtalkSMACtalk Ep: 64 Exploring Digital Transformation with Theo Priestly and Mark GrilliOnce upon a time, it felt like the only time an employee dealt with HR was when they were hired, when they left the company and perhaps when they had a question about their insurance or another benefit. All in all, the HR department has over the years earned a reputation as a bit of a stranger to the everyday employee. However, that reputation is changing. In this week’s SMACTalk, the third in our series partnership with Adobe Document Cloud, we explore one of the critical topics inside of every business, Digital Transformation. This week Mark Gri...2016-12-0638 min
SMACtalkSMACtalk Ep: 63 Cyber Monday and Black Friday Retail Shopping at the Mercy of MobilityOn this episode of SMACtalk, Brian & Daniel seem to be in a giving mood recording it on #GivingTuesday and you’ll hear some love given to their favorite cause of the year No Kid Hungry which you can read more about here. Retail shopping without question is being transformed by all aspects of S.M.A.C. and on this episode you’ll hear discussions around the importance of: Customer Experience Desktop to Mobile Integration Brick & Mortar Best Practices Impact of AI, AR & emerging technologies Of course it can’t be an episode of SMACtalk withou...2016-11-2936 minSMACtalkSMACtalk Ep 62: Spectacles: Not Glassholes, But They Will Create A Content ProblemOn this episode Brian & Dan talk about the latest wearable technology rolled out from Snap.Inc known as Spectacles. These sunglasses with circle video creating capabilities are being rolled out in select locations by vending machine at a price point of $150 US. The original plan was to compare the marketing and roll out to google glass and the "Glasshole" problem created thanks to tech elite but this conversation went down a completely different direction. WE PROMISE: You won't hear this type of discussion and debate about wearable technology, AR, VR or Spectacles anywhere else! ...2016-11-2130 minSMACtalkSMACtalk Ep 61: Digital Transformation of the HR department with Matt Charney and Mason StubblefieldOnce upon a time, it felt like the only time an employee dealt with HR was when they were hired, when they left the company and perhaps when they had a question about their insurance or another benefit. All in all the HR department has over the years earned a reputation as a bit of a stranger to the everyday employee. However, that reputation is changing. In this week’s SMACTalk, the second in our series partnership with Adobe Document Cloud, we explore the future of Human Resources and HR Tech. This week Mason Stubblefield from Adobe an...2016-11-0335 minSMACtalkSMACtalk Ep 60: Future of Work with Jon Perera of AdobeWhat will the future look like? For businesses today this may be one of the most commonly asked and pressing questions. With the pace of change accelerating at breakneck pace, companies no longer have the luxury of depending on what is working today in order to sustain profits. As fast as companies rise today, they can fall. And for most companies, their product becomes obsolete the moment a better product, service or experience enters the market. At SMACtalk, we focus on talking about the biggest technology and people challenges that impact business, and on this episode of SMACTalk we bring t...2016-10-2231 minSMACtalkSMACtalk Ep 59: Should Technology Brands Care About Social MediaOn this episode: Brian and Dan breakdown the importance of social media, community building and social listening is for brands having success in the world driven by digital transformation. What is SMACtalk Live: For an audience looking for a business centric multimedia experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New & Noteworthy” for Technology and Soc...2016-10-1127 minSMACtalkSMACtalk Ep 58: Recap the crazy week with Google, Dreamforce, Facebook and more!October kicked off with one of the craziest tech weeks of the year! This inspired Dan and Brian to record two episodes back to back starting with a recap of everything from: Google Product Announcment: Google Pixel Phone, Daydream VR, Chromcast Ultra, Google Wifi, Google Home Pixel YouTube Video Mentioned: https://youtu.be/Rykmwn0SMWU Salesforce Dreamforce Facebook Oculus Event Samsung Note 7 recall Listen to the next episode as they dive deeper into the hype created thanks to social media and the need for technology brands to embrace social media unlike Dan and Brian's favorite t...2016-10-1132 minSMACtalkSMACtalk Ep 57: Importance of Social Video for Business SuccessOn this episode Brian & Dan discuss the future of video and really what matters when it comes to business looking at video, how do we link video to business goals and to solve business problems. Brian and Dan have hosted #Cloudtalk video chat show for almost 3 years starting on Google Hangouts, moving to blab and now leveraging Bluejeans.Net live streaming it to Facebook at www.Facebook.com/SMACtalkLive. Daniel talks about his experience with video and how he has written 5 books and numerous blogs a week but thanks to the evolution of social media, h...2016-09-2738 minSMACtalkSMACtalk Ep 56: Evolution of the Social WebOn this episode Dan and Brian look back at the last 25 years of the internet, the days of AOL, what has changed and really what hasn't changed including a walk down memory lane with websites like: eBay, Craigslist, AOL Groups, Yahoo and more. We would love to hear your thoughts on the journey you've taken from Friendster to MySpace to Facebook and beyond.. Use the hashtag #SMACtalk on twitter and let us know your thoughts and memories! --- If you want to chat about having SMACtalk Live at your event or chat with our...2016-09-2035 minSMACtalkSMACtalk 55: Apple iPhone 7 News and Samsung's Exploding Transparency On this episode Dan and Brian breakdown the iPhone 7 launch, their love for Apple products while explaining how much they love the Samsung S7's they have. Also discussed on this episode is how how Samsung has handled the "exploding Note 7" and what does it mean that Apple now has a twitter account. -------------------------- If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels: Twitter: www.Twitter.com/DanielNewmanUV www.Tw...2016-09-1939 minSMACtalkSMACtalk 54: Does More Data and Access Equal Less Creativity?Brian and Dan are in a Friday type mode and on this episode the discussion goes very deep into a space that most episodes on this show don't go. Questions asked during this show that you want to listen for: Does having more access to data enable more copies and less creativity? When we share more data and information does it hurt or help our own personal success? Do limitations inspire creativity? Are people really listening to @GaryVee or are they trying to copy him? These questions and more are covered on this episode of SMACt...2016-08-2438 minSMACtalkSMACtalk 53: PokemonGo impact on future of Technology!Angry Birds Traditional — Pokemon Go Participatory Future On this episode Brian & Dan breakdown the PokemonGo craze and what that means for businesses and the future of technology. The discussion covers a wide range of topics including where the technology fits in today's business work flow and what it means for the future of technologies such as live video, Augmented Reality, Virtual Reality, Internet of Things and other more. If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following...2016-08-0935 minSMACtalkSMACtalk 52: How to leverage S.M.A.C. to grow a brands community!On this episode Dan & Brian discuss the importance of community in the digital world of 2016 and how brands and small businesses can leverage social media marketing, mobility, analytics and cloud to grow a community that allows and empowers scale. Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016. What is SMACtalk? S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Me...2016-07-2431 minSMACtalkSMACtalk 51: The Importance of Auditing Our Digital Reputation and PrioritiesOn this episode Dan and Brian discuss the value of digital relationships and the importance of auditing how and what we are doing when it comes to our digital reputation for both brands and leaders Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016. What is SMACtalk? S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Media, Mobility, Ana...2016-07-1838 minSMACtalkSMACtalk 50: Digital Relationships Good Bad and UglyIn This Episode Since the dawn of time, relationships have been the drivers of successful business. Forged by mutual interest, fueled by trust and reciprocation, relationships are powerful business pillars. Technology has removed distance from the relationship equation and our ability to friend, nurture, and sustain rewarding relationships continues to increase. What defines a good, bad, and ugly relationship in our digital world? In this episode Brian Fanzo and Daniel Newman break down the need for, the difficulties, and the general misconception around digital relationships. Jabbing, hooking, and jabbing again are the daily a...2016-06-2238 min
SMACtalkSMACtalk 49: WWDC: Apple Developer Conference, How Apple's changes impact your S.M.A.C.This weeks episode Brian & Dan jumped on after watching the APPLE WWDC event to share their insights and to recap what they thought about Apple's yearly developer conference. Topics covered: New form of communication with iOS 10 Open API for Siri, Apple Maps & other apple apps that previously were locked down. WatchOS3 TVos MACos now bringing the mobile experience and desktop experiences closer together iOS10 biggest change to iOS since iOS8 Dan & Brian also shared their thoughts on Android and comparing some of the features as both of them also use and own Samsung S7edge d...2016-06-1729 min
SMACtalkSMACtalk 48: Mobility: Employees vs Contractors Future of WorkIn This Episode Business best practices are evolving rapidly and the future of work shines much brighter than the business models of the past. In this episode Brian Fanzo and Daniel Newman discuss business mobility and the pros and cons of employees versus contractors for maximum business success. Without question social media, mobile, analytics, and cloud technologies have enabled a much more agile workforce that is disrupting business behavior on a continual basis. As a business owner how do you decide if your workforce should be primarily contractors or employees? What is the risk versus...2016-06-1041 min
SMACtalkSMACtalk 47 Social, Mobile, Analytics, Cloud usage in SmallBizIn This Episode Enterprise companies are often admired for their access to resources but digital is leveling the playing field for businesses of all sizes. In this episode Brian and Daniel discuss how small businesses are using social, mobile, analytics, and cloud to differentiate themselves from competitors. How Does Leveraging Digital Benefit Small Business? What is the best way to get to my customers? A common question asked by business owners. What should be an easy question to answer is often a daunting task for most business owners. A few minutes into this...2016-06-0529 minSMACtalkSMACtalk 46: Digital Transformation: Who, What, How, and WhyIn This Episode Digital transformation is more than a buzzword. It’s a movement. In this episode Brian and Daniel begin by defining what digital transformation is and exchanging views on the importance of buy-in and it’s role in successful digital transformation. The conversation then moves to how digital transformation starts and progresses. The episode ends with fantastic examples of why digital transformation is necessary - not just future business success - but success today. In the opening minutes Daniel shares a few interesting statistics about this episode’s show sponsor the SAP Sto...2016-05-3155 minSMACtalkSMACtalk 45 Big Data for Biz Decisions sponsored by @SAPstoreIn This Episode Sometimes buzzwords are unavoidable. In this episode Brian and Daniel exchange views on the role of big data analytics in better business decision making. Not discrediting having the right mindset, the magic of gut feel, or the importance of context - the data we have available to us today gives us the power to make decisions like never before. What IS Big Data? In the opening few minutes Daniel leads with big data as a whole most often needs clarity. What is it? What does it mean? Outside of a...2016-05-1828 min
SMACtalkSMACtalk 44: Smart Cars = Smart Investment? #TeslaModel3In This Episode On the day of the Tesla Model 3 “launch” Brian and Daniel sat down and discussed the pros and cons of owning a smart car. Just one week later Tesla reported that reservations for the Model 3 totalled over 325,000, which corresponds to about $14 billion in implied future sales, making it the single biggest one-week launch of any product ever. Are all the people who stood in line and threw 20% down for a car that won’t be available for 18 months (or longer) crazy? Or super smart? People today are willing to buy something sight unseen...2016-05-1333 min
SMACtalkSMACtalk 43: Apple Goes Back To The Future, 4" iPhone?In This Episode Apple is releasing a four inch phone?! Back to the future indeed! In this episode Brian Fanzo and Daniel Newman debate the logic behind this surprising product launch and make comedic references to the early days of mobile and the popular movie Zoolander. Brian kicks off the conversation by recapping the evolution of the iPhone. What started as a phone with a music player evolved to a phone with a limitless amount of apps to a device we heavily rely on for all aspects of life. Phones today give us access to...2016-05-1026 minSMACtalkSMACtalk 42: Social "Media" vs Social "Network"In This Episode Inspired by recent news that Twitter claims it is no longer a social network but a media outlet Brian Fanzo and Daniel Newman discuss the difference between social media and social network. Social Media Needs Social Networks Online social networks are the foundation and conduit for social media but they are not one and the same. In the first half of this episode Brian mentions that while social media heavy hitters Facebook and Twitter originally became popular by connecting people together they have evolved to be the way many people l...2016-05-0455 minSMACtalkSMACtalk 41: 2016 Technology, Gadget and Geek Preview!You can't do a technology podcast and not do a year in review and a technology preview for the upcoming year. Daniel and I might both be millennials but we have unique approaches to how we thinking about technology, how we use technology and what about technology excites us. In this episode we talk about trends like live streaming with Periscope and Facebook Live while also putting on our futurist hats and predicting the use of AR/VR, 360 Video and more. Stay tuned for some exciting episodes LIVE as Daniel and I travel the world to events inc...2016-01-0349 minSMACtalkSMACtalk Ep 40: 2015 Technology Year In Review! #SMACtalk Live Style! In this episode of SMACtalk, Daniel and Brian dig into the tech and business trends that shaped 2015 the most. From the launch of Meerkat during Mobile World Congress to the shifting forces in brand storytelling, 2015 was a year where companies embraced the power of Social, Mobile, Analytics and Cloud to drive their businesses forward. Other topics in the episode include the growing trends in remote work, mobility and how technology has the power to not only connect people, but connect people for good. Don’t miss this great wrap up show and one of the last shows for SMACtalk in 2015.2015-12-2339 minSMACtalk#SMACTalk Episode # 39 – Does Apple Need to Improve UX and Quality?We’re proudly sponsored by SAP.
Brian and I are both fans of Apple products. With the recent buzz about the iPhone 6S and the iOS 9 update, it seemed like a good time to talk about all things Apple as we see them.
Brian kicked things off by admitting that although he loves Apple products (going so far as to have @iSocialFanz as his social handle across platforms with the “i” being a nod to Apple) he also loves Android. So he has field tested a wide array mobile devices and can speak somewhat objectively about th...2015-10-1030 minSMACtalk#SMACTalk Episode # 36 – The Value of Live Streaming for B2B
We’re proudly sponsored by SAP.
For the third Friday in a row I joined Brian on Blab to talk some SMAC for the podcast and the community. I don’t do a lot of live streaming individually but I’ve been taking part in a lot of collaborative sessions on blab lately and was happy to fill a square again.
I’ve seen a lot of self promoters out in the live streaming world promoting themselves or just making noise. What Brian and I really want to dive into today is what live stream...2015-09-0127 minSMACtalk#SMACTalk Episode # 35 – Digital Now or Out of Sight
Highly caffeinated on a Friday afternoon, Brian and I convened on Blab to catch up and discuss digital culture and transformation. In the spirit of embracing change we have completely migrated both SMACTalk and our #CloudTalk chat from Google Hangouts on Air over to Blab because of its ease of use and versatility.
SMACTalk is all about social, mobile, analytics and cloud and these topics remain top of mind for most businesses today.
Digital Transformation is a Top Priority
The C-Suite is paying close attention to the issue of digital transformation. Com...2015-08-2727 minSMACtalk#SMACTalk Episode # 34 – Fear of Missing Out (FOMO)With this episode, we proudly announce our sponsorship by SAP.
After establishing that I have no middle name and that growing up with the last name “Newman” during the Seinfeld era was interesting (and considering but discarding a rebrand to “Newman and the Fonz”) Brian and I settled in on Blab.im to record this episode.
We’ve recorded episodes via Skype and via Google Hangouts in the past. This was my first day using Blab, which Brian refers to as “the Brady Bunch version of Hangouts without all of the glitches.” While video conferencing is something I’m very...2015-08-0728 min
SMACtalkWhat Should Businesses Do When Technology Fails? #SMACTalk Ep 33Technology often fails when we need it most. What should companies and brands do to be prepared before a technology failure?
There are really two areas where technology failures adversely impact business. There’s the public relations (customer facing) side of things and then there’s the technical side (internal processes). An example of the technical side of this would be when a failure led to United Airlines flights being grounded recently. That resulted in a PR crisis for the airline when customers took to their mobile devices to share the news on social media. So how should t...2015-07-2334 minSMACtalkEmployee Advocacy: You Have a Branding Problem! #SMACTalk Ep 32#SMACTalk Episode # 32 - Employee Advocacy: You Have a Branding Problem!
What is employee advocacy? Is it social employees or perhaps employee engagement? And what should brands and companies be doing with employee advocacy? A lot of leaders wonder what employee advocacy is and employees ask themselves, “Who am I advocating for?”
Often the response to discussions and events around employee advocacy is fractional compared to other topics like social selling. For instance, Brian were part of aSocial Selling Summit and the response was tremendous because the topic is widely understood. On the other hand, we...2015-06-2535 minSMACtalkJust How Secure Are Our Mobile Devices? #SMACTalk Ep 31For this episode, Brian and I partnered up with F-Secure, inventors of software that enables users to keep themselves private while connected to the web via mobile. They reached out via Twitter so I researched the product and the topic, finding it intriguing enough to discuss further.
Are people really aware of how secure they are (or are not) on mobile devices?
Brian says there are two types of users:
[if !supportLists]• [endif]Users that don’t really care about the security issue and/or assume they have privacy.
[if !supportLists]• [endif]Us...2015-06-1528 minSMACtalkLive from #socialshakeup15 Tech and Tools Dominate Future of Marketing - #SMACTALK Ep 30Tech and Tools Dominate The Future of Marketing - #SMACTALK Episode
In this week’s episode of SMACTalk (Social, Mobile, Analytics and Cloud), Brian Fanzo and I discuss the growing importance that tools and technology are playing in the world of marketing. With Brian heading off to Social Shake Up, the annual Social Media Today event in Atlanta, we started pondering the biggest challenges that enterprises and business are having with marketing and as it turns out we firmly believe it comes down to this one thing:
Marketing historically has been a very unscientific profession. The...2015-06-0932 minSMACtalkImpact of Cloud on the Future of Business #SMACtalk EP 29On this week’s episode of SMACTalk, I was live from IBM Amplify 2015 in beautiful San Diego California. It was my first solo episode as my co-host was amazing the crowd on Buffer Chat, but the topic no less was a fun and exciting one as I had the opportunity to interview the Chief Revenue Officer of Exchange Solutions, Bob Jewell about the impact cloud has had on their business, their clients’ business and I even managed to throw a couple of curveballs at him where we talked about employee advocacy, cloud adoption in the enterprise and then the emer...2015-05-1824 minSMACtalkThe Role of Company Culture in Technology Integration Success! #SMACtalk Ep 28
Brian and Dan attempt to change the current technology discussion from what’s the best technology solutions available to, what technology is my company using today and what solutions best fit in my company culture. The goal for businesses embracing technology must be around implementing the best tools and solutions to empower our employees to be most productive when solving business problems.
Brian explains his background and experiences as a technology evangelist and why he believes the focus on culture and people training and change focused him to changed his focus to tea...2015-04-2434 minSMACtalkMobile's Impact on “Human to Human” Communication w/ Bryan Krammer #SMACtalk Ep 27Brian and Dan welcome special guest co-host Bryan Kramer, CEO of PureMatter Social Agency and author of “Human to Human: #H2H” as they discuss the mobile impact on the concept of “Human to Human” in business relationships and social marketing.
In this episode, Brian and Daniel along with guest co-host Bryan Kramer get into multiple topics including:
Concept of “Shareology”
Rise of mobile and the impact on human relations
With 71 percent of the world on mobile, everyone becomes the media
Legal concerns may affect the rise of li...2015-04-1529 minSMACtalkWhen Big Data Causes Big Problems #SMACtalk Ep 26
We all know that Big Data is a hot topic. As businesses and consumers we are constantly witnessing how data can be used to better understand our customers, our operations and of course our own buying behavior.
However, big data in all of its glory isn't always so perfect. What happens when we let data become a mere support structure for proving our own bias? With so much data out there, do we fall susceptible to data skew?
While some point out that big data alone is rarely the answ...2015-04-1025 min