Shows
As BuiltAs Built Interview with Kay Sargent, FASID, FIIDAKay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, is a Principal at HOK and the firm’s Director of Thought Leadership, Interiors. She has recently published her first book, Designing Neuroinclusive Workplaces: Advancing Sensory Processing and Cognitive Well-Being in the Built Environment, based on her extensive research and firsthand experience designing interior spaces. In this episode, Kay explains how her passion for the work led to the writing of a book and how she balanced that with her role as a firm leader. She also explains the approach behind neuroinclusive design and how to begin to opt...
2025-08-2021 min
As BuiltDiscoverability: What It Is and Why It's Important If the only contact a person ever had with the outside world was in browsing the internet, SEO (search engine optimization) would be enough. You could optimize your site and know that the right people would find you. But – hopefully – that isn’t the only way people gather information. Social media, reviews, blogs, conferences, in-person meetings: they are all opportunities for prospective clients to find your firm. That’s where discoverability comes in. How discoverable your firm is will directly impact its growth. Listen now to find out how to make your firm more discoverable.
2025-08-1312 min
As BuiltTech Stack: How to Think About an AI Policy - Episode 106 While the world of AI is still relatively new, it’s spreading rapidly. From a quick search on ChatGPT to a batch of renderings generated with Adobe Firefly, people are already using AI in big and small ways. That’s why it’s more important than ever for your company to adopt an AI policy, even if that policy is simply “no AI.” A clear, simple policy can protect your team, your clients, and your reputation. Tune in now to learn why having an AI policy isn’t optional anymore. Episode Resources: Connect w...
2025-08-0612 min
As BuiltInterview with Matthew Mueller, AIA - Episode 105 How does an architect become a firm leader without losing their passion for the work itself? Matthew Mueller, AIA, Partner at PBDW, shares his experience with work-life harmony and how three core firm values have kept him at the same firm for 25 years: thoughtfulness, mentorship, and hands-on involvement. Listen now to hear how Matthew shaped his career path and his firm. Episode Resources: Connect with Matthew Mueller, AIA https://www.linkedin.com/in/matthewhmueller Connect with Brian Jones and Patience Jones https://graphicmachine.com/ h...
2025-07-3021 min
As BuiltICYMI: ICFF and NeoConToo busy to attend New York Design Week? Maybe the crowds at NeoCon were just too much to handle this year. Or maybe you didn’t know these shows existed at all. Whatever the reason, no worries, we went for you. Tune in to hear about this year’s trends, standout products, and companies that truly know how to brand. Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com...
2025-07-2316 min
As BuiltInterview with WHY ArchitectureIn this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Brian Butterfield of the firm WHY Architecture. Photo of Brian Butterfield courtesy of WHY Architecture
2025-03-1321 min
As BuiltInterview with Mark WagnerMark Wagner, AIA, is a Principal at Davis Brody Bond, a Page/ Company. Based in New York City, Mark has deep experience in the design of cultural and public spaces. His portfolio includes the National September 11 Memorial Museum, the World Trade Center Archive, the National Park Service Ellis Island Emergency and Long-Term Museum Collections and Storage, and the Hall of Gems at the American Museum of Natural History. In this episode, Mark talks with Patience Jones about the roles that empathy and memory play in the design of public cultural spaces. They also discuss Davis Brody Bond’s own hi...
2025-01-1552 min
As BuiltConnecting Print with DigitalThinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to connect the dots for your audiences. Highlights What it takes for a prospect to mentally connect your firm with its print coverage How to be consistent across media without being dull Working within ad...
2025-01-0810 min
As BuiltTech Stack: Google Chrome Sell-OffGoogle has been found in violation of U.S. anti-trust laws, and now it’s time for ... “the punishment.” We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome. Highlights The four prongs of the DOJ’s proposed punishment The timeline for the court’s decision and implementation Why the ultimate outcome shouldn’t drastically impact marketing The importance of creating a good user experience and search optimization regardless of platform Why a “marketing mix” is vital...
2024-12-1809 min
As BuiltWhat’s In a Name?Considering a new firm name? Historically, whether to change – and what to change to – was impacted by a limited number of factors. Now that we live in a digital age, and as trends have shifted away from using principal names for the firm name, there are more things to consider: Is the name you want available as a domain name? How easy is it for people to spell and say the name? Does the proposed name make your firm more or less discoverable? In this episode, we outline modern criteria for architecture firm names and explain their importance. Hi...
2024-12-1110 min
As BuiltTech Stack: Marketing Calendar ToolsMarketing calendar tools: not super exciting, but super necessary. In the newest Tech Stack episode, we explain how these tools work, why you need them, and how to choose the best one for your firm. Highlights: What marketing calendar tools do Why your firm needs one How to identify your firm’s calendaring needs How to choose the best marketing calendar tool for your firm Episode Resources: Marketing calendar resources (These are not endorsements, just a few options to kick-start your research and evaluation process) Free templates from SmartSheet Free te...
2024-11-1312 min
As BuiltThe Eternal Feedback LoopAre all of your marketing efforts stuck in an eternal feedback loop? If you’re constantly revising based on new opinions and can’t get anything out the door, the answer is, “Yes.” Iterative processes have their place, but there comes a time when your marketing can’t do anything for you because nothing can get final approval. When your marketing flow starts to look like an M.C. Escher drawing, it’s time to break out of the eternal feedback loop. Highlights: Why the pursuit of elusive perfection is your enemy How knowing something can be changed c...
2024-11-0615 min
As BuiltThe RFP: Details are opportunitiesPreparing RFP responses can feel like all you're doing is working off of someone else's checklist. In truth, RFP responses can be great opportunities for educating prospective clients about your firm's strengths. The key is to use details in every response to focus the readers on what's important. This turns RFPs into a marketing tool for the immediate project - as well as future projects from the same clients. Opportunities are in the details, and details create opportunities. Highlights: The importance of closing the loop for RFP reviewers Focusing on what makes your firm uniquely qualified...
2024-10-2312 min
As BuiltSingle Static ImageDoes your firm have that One Great Image that gets used everywhere? In this episode, we unpack the limitations of relying solely on static images in architectural marketing. Learn why embracing video, diverse visuals, and storytelling can set your firm apart. Highlights: How the way people consume information has changed The struggle for differentiation Why "perfection" is truly your enemy Where single images fall down The importance of telling the whole project story The need to prioritize image creation and collection Episode Resources: Connect with Brian Jones and Patience Jones https://w...
2024-10-1610 min
As BuiltCuriosityAll of the marketing skills in the world won’t matter much if you don’t have the most important ingredient: curiosity. Being interested in how people think, behave, and make decisions is what helps you identify how, when, and where you need to present information. In this episode, we discuss what it looks like to be curious in your marketing and how to cultivate curiosity. Highlights: What curiosity does for your marketing How to channel the curiosity already present in design work into marketing Cultivating curiosity as a firm differentiator How to go from not-at-all-curious to a...
2024-10-0912 min
As BuiltMarketing BiasDo you find yourself discounting ideas or data because you don't believe something works, it's not how you use the internet, or you've just never "liked" a particular thing? This is how bias works, and it can harm your marketing and your firm growth. In this episode, we discuss how to be aware of these biases and make more informed decisions. Highlights: Biases in data interpretation Clarifying the value of data points The importance of asking "so what"? Why it's important to identify goals before you identify tools Episode Resources: Connect with Brian...
2024-10-0212 min
As BuiltInterview with Don Semple, AIA, Partner at Krueck Sexton PartnersDon Semple, AIA, Partner at Chicago-based architecture firm Krueck Sexton Partners, talks with Brian Jones about the role of technology in design and in the architecture profession. Don also discusses the evolution of his career and the approach Krueck Sexton Partners takes to discovering a project’s hidden potential. With a project portfolio that includes the Spertus Institute for Jewish Learning & Leadership, the U.S. Embassy in Nairobi, and the Benjamin P. Grogan and Jerry L. Dove Federal Building, Don shares his design inspirations and the educational experiences that have shaped his career to date. Highlights: Wh...
2024-09-2530 min
As BuiltTech Stack: Website Images: How Big Is Too Big? - Episode 84Images showcase the amazing work your firm does, but using the wrong format or size can cause issues for your website – and the people visiting it. So how do you fix that? In this episode, we talk tips on balancing aesthetics and practicality to make your firm’s projects stand out. Highlights: Oversized project images on architecture firm websites. User frustration with giant images. The need for dynamic imagery, including video. Importance of optimized image sizes for load time. Challenging the default “above the fold” design strategy. Episode Resources: Connect with Brian Jones an...
2024-09-1811 min
As BuiltGrowth Challenge: Keeping Current On Your Contacts - Episode 83You might hear from close friends when they get a promotion or leave a company, but what about the people you don’t keep in touch with as much? You might reach out to someone to find a bounce-back email, or someone you don’t know answering the phone. That’s why it’s important to keep up to date with the people around you and be aware of when they change job titles or leave a company. In this episode, we go over the best practices to keep in contact with everyone through social media, and best practices to reach...
2024-09-1109 min
As BuiltBuilding ConsensusIt’s decision time. It may not be do or die, but how you make your decision can decide whether your team is on board or not. No matter the decision, big or small, it’s important to build a consensus among your team to foster trust and growth. In this episode we talk about the importance of getting everyone’s opinion before moving forward with decisions that impact your firm. Highlights: The importance of consensus brings diverse ideas and comfort. Small decisions are a building block to building consensus How different backgrounds can offer different viewpo...
2024-09-0413 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business925: Leadership SKILLS + the power of being CLEAR w/ Brian JonesEver wonder how to develop the SKILLS of a leader? Join us as we sit down with Brian Jones, a seasoned leader who took the leap from practicing law to senior roles at GE Insurance and Swiss Re, before ultimately founding Coaching 4 Executives LLC. Explore the evolving landscape of leadership in today's business environment and discover why structured leadership training is waning within companies. Brian sheds light on the entrepreneurial opportunities that exist for those ready to equip future leaders with the skills needed for success.Communication is the heart of effective leadership. Learn how aligning your...
2024-09-0438 min
As BuiltInterview with Jakeb Novak, AIAJakeb Novak, AIA, Partner at Specht Novak, talks with Brian Jones about his journey in the built environment. Based in Austin, Texas, Specht Novak believes in creating comfortable and timeless buildings, foregoing the use of trendy materials to avoid aging projects. Its approach has earned it a spot on Architizer's 100 Best Architecture and Design Firms in the United States list. Jakeb shares the details of his career evolution from working on residential builds in Chicago to becoming a firm partner in Texas. Highlights: How unaging designs can set your firm apart Analyzing site conditions: from challenges to design feat...
2024-08-2112 min
As BuiltTech Stack: Cookie Update - Episode 80Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies is here to stay, but that doesn’t mean first-party data isn’t worth the investment. Highlights: Value in first-party data for consumers. The benefit of owning customer relationships. Predicting user demographics based on cookie acceptance. Digital buyers’ growing savviness with cookies. Episode Resources: Connect with Brian Jones and Patience Jones https://www.linkedin.com...
2024-08-1408 min
As BuiltExpanding the MapSo you’ve decided to expand your geographical territories? It’s a great opportunity for new business, but there’s a lot more that goes into it than posting an announcement to your website. With businesses who already have the community’s trust, and different cultures to think about, new regions aren’t going to welcome your business with open arms. But with some work, and commitment an unexplored region could eventually become a second home for your firm. Highlights: How to leverage existing work to enter new markets The importance of in-depth market and cultural research...
2024-08-0711 min
As BuiltWeighing Publishing Platform OptionsThere are a lot of options to chose from when it comes to publishing platforms for your firms project. In this episode hosts Patience and Brian Jones explain the pros and cons of print vs. digital publishing, and why reevaluating strategies is crucial to effectively showcase your firm's work. Highlights: Case study: Client project embargoed from publication. Importance of re-evaluating publishing strategies. Balance between print publication prestige and social media immediacy. Negotiating with print publications for alternative content. Tracking impact: Social media vs. print publications. Introducing new technologies like VR in future publishing. Episode Resources:
2024-07-2411 min
As BuiltGrowth Challenge: The Washing ProblemDeceptive practices in architecture like greenwashing or care-washing where firms say one thing but do another can cause problems for a firms growth. Hosts Patience and Brian Jones explore its impact on growth, employee trust, and client relationships. In this episode, we discuss how to stay authentic and back up your statements with real actions. Plus, we explore how you can create genuine marketing messages that truly reflect your firm’s values. Highlights: Explanation of green washing and care washing Importance of consistency between words and actions The danger of employees discovering inconsistencies Project owners’ expectations alig...
2024-07-1711 min
As BuiltMalcolm Reading, RIBAMalcolm Reading, RIBA, Chairman of Malcolm Reading Consultants (MRC), talks with Brian Jones about architectural competitions. Based in London, MRC runs both open and invited international design competitions. The firm has worked with clients across the globe, including the V&A, Gallaudet University, the Solomon R. Guggenheim Foundation, Houston Endowment, and the Royal Opera House. Malcolm shares the details of his career evolution from architect to architecture consultant to firm owner, and gives listeners an insider’s view of the ins and outs of competitions. Highlights: How identifying a gap between client needs and architecture firms spa...
2024-07-1019 min
As BuiltTech Stack: LinkedIn Platform UpdatesIn the latest installment of our Tech Stack series, we break down the latest LinkedIn updates and how they affect your post visuals. Learn practical workarounds to maintain impactful posts despite LinkedIn’s shift in prioritizing internal content. Whether you’re an avid LinkedIn user or just starting on the platform, this episode is packed with tips to keep your content engaging and effective. Highlights: What LinkedIn’s updates are Explanation of LinkedIn’s prioritization of native content Several workarounds (for now) Episode Resources: Connect with Brian Jones and Patience Jones https://graphicma...
2024-07-0307 min
As BuiltTrade Show Best PracticesIf you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful connections. Highlights: Thinking about trade shows as three distinct parts: before, during, and after The importance of every piece of information provided to the show organizers How to promote your attendance before the show Do’s a...
2024-06-2616 min
As BuiltPanic is not a Marketing StrategyYou know that scene in almost every movie set in a creative firm, where someone just realized something is due and everyone runs around in a state of total panic while frenetic background music plays? That shouldn’t be how your marketing works. We’ve been duped into believing that doing things frantically at the last minute is somehow a sign of success. It isn’t. It’s a symptom of a problem, and left to worsen it can lead to loss of clients, drying up of potential work, and employee unhappiness and illness. In this episode, we discu...
2024-06-1913 min
As BuiltAI Updates to DiscoverabilityOne of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss what the new “fourth audience” of AI means for how discoverable your firm is – and how to turn this new development into an opportunity. Highlights: How recent integrations of AI are simply extensions of the organic search engine model The mistak...
2024-06-1217 min
As BuiltFighting Social SamenessWhen you look around your social media feeds, do you see a lot of the same thing? How does this happen, why is it unhelpful for your firm, and how can you break out of the “also” rut? In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up. While being the same as everyone else on social media can feel like the right thing to do, it can hamper your growth and make you less inclined to use social media. Here’s how to fig...
2024-06-0514 min
As BuiltUnlocking Your Firm’s IPYour firm has an asset that’s often overlooked: its intellectual property. Broadly, this means the things you know individually and collectively as a firm. This knowledge can be used to differentiate your firm from competitors, earn client trust, and even create new service lines. In this episode, we explain how to identify your firm’s IP and put it to use. Highlights How to identify your firm’s IP The mistake firms make when thinking about their IP How to use your IP to grow your firm What your firm’s IP and Pilates have in commo...
2024-05-2915 min
As BuiltAs Built Interview with Diane Hoskins, FAIA, NCARBDiane Hoskins, FAIA, NCARB is Global Co-Chair of Gensler, the largest architecture firm in the world by both revenue and number of architects. She also serves as the Global Chair of the Board of Directors for the Urban Land Institute and as Trustee for The MIT Corporation. Most recently, she co-authored the book Design for a Radically Changing World, which explores the role that design in shaping the human experience amidst changing global conditions. In this episode, Diane discusses how her multi-disciplinary background has influenced her career, the discoveries that came out of the book’s creation, and why no...
2024-05-1530 min
As BuiltBuilding Up Your NetworkBuilding your business is easier if you also build your personal network. Whether you're just starting out in your career or leading a firm, it's vital to make connections with new people. People in your network may end up being a source of new business, but the focus shouldn't be on selling - it should be on meeting people whose work you admire, who you find interesting, or with whom you share interests. Don't look at growing your network like another "must do" on your list. Instead, try to see if for what it is: an opportunity for a...
2024-04-1010 min
As BuiltAs Built Interview with Chris Fogarty, AIA, RIBA - Episode 62Fogarty Finger Co-Founding Principal Chris Fogarty, AIA, RIBA, talks with host Patience Jones about starting his own firm as he looks forward to celebrating its 20th anniversary this year. Chris and Patience discuss his career beginnings at SOM, the experience of growing Fogarty Finger by almost double the headcount, and the firm’s new project The Eliza, an innovative mixed-use development that combines affordable housing with a cutting-edge public library. Highlights How unsuccessfully trying to quit a job led Chris to more opportunities The reasons Chris and his business partner Robert Finger work so well together The...
2024-03-2730 min
As BuiltSetting Up Advisors - Episode 61At some point, your business will reach a point where you can’t figure out what to do by yourself. This could be the first day you open, at the one-year mark, or twenty years on. No matter when the realization hits you, the answer is to bring on advisors who can help you think through – and make better decisions about – various issues facing your firm. In this episode, we discuss what it takes to find trusted advisors and how to work with them successfully. Highlights How to know when it’s time to start work...
2024-03-2013 min
As BuiltGrowth Challenges: Getting Work in a New Market SectorBrian and Patience discuss how architectural firms can venture into new sectors, geographies, or fields of operation where they lack experience but see business opportunities. They propose three ways to ensure successful expansion: Scale, Opportunity, and Relationships. 'Scale' involves starting with smaller scale projects, showing expertise in problem-solving, and then leveraging this to secure larger scale ones. 'Opportunity' entails showcasing the firm's experience and skill set in a manner that convinces potential clients of their ability to handle different types of projects. 'Relationships' relates to using your connections in the industry to get an inside track into n...
2024-03-1315 min
As BuiltEp 59: As Built Interview with Eli Hoisington, AIA, LEED APHOK Co-CEO and Design Principal Eli Hoisington, AIA, LEED AP, talks with host Brian Jones about his journey to co-CEO of a global architecture firm and how that impacted his view of leadership. Eli speaks generously and candidly about the challenges of balancing leadership and design and what an “interdisciplinary approach” really means to the firm. He also discusses how the firm embraced a global mentorship approach that allows for cross-border mentor-mentee relationships. Noting that at the time of the recording, it's 70 degrees in February in Saint Louis, Eli provides insight on sustainability, explaining that the term needs to expa...
2024-03-0616 min
As BuiltSetting Expectations for Communications Tools - Episode 58Internal communications channels have changed substantially over the past 20 years. We’ve gone from phone calls and intra-office memos to emails, texts, group messaging like Slack, internal e-newsletters, and video conferencing – not to mention tools like Google Docs and Workfront with ancillary messaging capabilities. Without guidance from firm leadership on which channel should be used for what, you’re at risk for a lot of miscommunication. One person may think the best place to note a deadline change is in the group chat on Zoom, while another was expecting an email and now the project’s in jeopardy...
2024-02-2809 min
As BuiltLies We Tell Ourselves: Set it and Forget itIn this very dramatically named episode, we examine the lie we all want to believe: that marketing is something that you can set and then forget about if you can just find the right tools/agency/message. We look back at how we came to be sold this lie and how it’s altered our views of what we have to do to have successful marketing. Most importantly, we identify the ways to get away from this dangerous mindset. Highlights The ironic origins of our “set it and forget it” beliefs about marketing How advances...
2024-02-2110 min
As BuiltToo Many MeetingsPatience and Brian Jones discuss the issue of “too many meetings” in a firm or workplace setting. They emphasize the need to establish a balance in creating meetings that do not overburden the schedule or diminish work morale. They point out that excessive meetings can lead to a culture that inadvertently necessitates meetings for every scenario, including follow-up meetings and recapping meetings, which may consume employees' entire workday. They advise firm leaders to calculate the financial cost of each meeting. This includes both the lost revenue due to the meeting time and the potential opportunity costs of work not done...
2024-02-1412 min
As BuiltSimply the Best (At What You Do)With apologies to Tina Turner and Schitt’s Creek, in this episode we talk about the importance of focusing on what you do (simply the) best. This isn’t about indulging yourself or finding your bliss; it’s about identifying the thing that you could do in your sleep, the thing that causes people to search you out, and the thing that keeps them coming back. Once you’ve identified This Thing, marketing, sales, and delivery of your work become much easier. Highlights Why what you do best matters What you do best and what you e...
2024-02-0709 min
As BuiltTech Stack: Web Hosting - Episode 54Patience and Brian Jones delve into the topic of website hosting, discussing its importance, features, and how it often gets overlooked due to its technical nature. They stress the vital role of a website as the first point of contact people have with a firm, and the importance of reliable web hosting in ensuring continued accessibility. They also advise listeners to analyze the backup process offered by the hosting plan, the ability to set up an offline backup, and the possibility of accessing a production and staging environment. Highlights Who should be responsible for understanding web...
2024-01-3114 min
As BuiltCheckup: Project Closeout ChecklistIn the latest installment of our checkup series, we cover what marketing and promotion items you need to collect at the time a project closes out. Yes, you can always collect them later, but you risk information not being able to be found or the people who worked on the project have forgotten or moved on. The assets you need are vital for your website, social media, and future RFPs. We walk through what you need to collect so you don’t have to remember. Highlights The importance of project closeout checklists fo...
2024-01-1710 min
As BuiltLone Wolf Syndrome"Thank God for me." - Jennifer Lawrence as Rosalyn Rosenfeld in American Hustle Do you frequently feel like you're the only one who can do [fill in the blank]? Do you worry about what would happen if you weren't available? Do you loathe working in groups and suspect that no matter what people promise, they won't deliver? Congratulations! You probably have Lone Wolf Syndrome. In this episode, we discuss what it is, why it's bad for your business, and how to work through it. Highlights How to recognize if you have Lone Wolf Syndrome...
2024-01-1012 min
As BuiltMessage in a BubbleYou've got so many great things to say about your firm - but are you saying them in a way that any of your prospects are listening or care? It's easy to slip into the mode of talking to the same small group of people without even realizing it. What we talk about and the way we say it has a direct effect on who - and how - people hear the message. Over time, you can inadvertently end up living in a marketing bubble. In this episode, we talk about how to recognize if that’s happened and ho...
2024-01-0312 min
As BuiltNew Year's Resolution PressureThe New Year can be a time of renewal, clean slates, and motivation. Frequently, though, it can also be a time of pressure to DO MORE! BE MORE! BE BETTER! It’s hard to feel like you’re doing enough when it seems like everyone around you has miraculously improved tenfold overnight. And for those who do set and achieve lofty goals, the pressure to sustain them for another 11.5 months can be overwhelming. In this episode, we unpack the internal and external pressures of the New Year, and how to use what’s helpful and leave the rest.
2023-12-2715 min
As BuiltThe Selfish Green Character Who Stole MarketingIn this episode, we’re getting into the holiday season by thinking about that selfish green character who shall not be named lest we infringe on someone else’s trademark. Is your marketing also selfish? Do you talk only about yourself and how accomplished you are? Is everything on your terms? Whether it ended up this way because you were short on time or didn’t realize how the marketing was coming across, you’re living in the realms of that certain green character. We explore why that’s harmful to your firm and your culture, and how to make your...
2023-12-2014 min
As BuiltThe Balanced PracticeThis isn’t the episode about “leading a balanced life” (whatever that means to you). Instead, we’re talking about whether your practice itself is balanced - what that means, how to assess your practice, and what to do if it’s not in balance. We dive into the three aspects of a balanced practice: The Work, Marketing and Sales, and Firm Culture. When each one is taking up the time and effort it should, no more and no less, your firm will grow with ease. If your practice is out of balance, here’s how to recognize an...
2023-12-1320 min
As BuiltZen and the Art of Marketing MaintenanceIf you’ve ever lain awake at night worrying about your daily website traffic, this episode is for you. With so much data readily available, it’s easy to become consumed with constant check-ins and worries about hourly shifts in performance. For B2B businesses with longer sales cycles, though, this can lead to bad business decisions made on faulty assumptions about future performance. There’s a time to act quickly, and there’s a time to allow things to unfold and follow your long-term strategy - and we explain how to know what to do when. Highligh...
2023-12-0619 min
As BuiltCheckup: CRMThis episode kicks off the new “Checkup” series, where we discuss things that need, well, a checkup. Hosts Patience Jones and Brian Jones discuss how to maintain your Customer Relationship Management (CRM) system. While it would be nice if a CRM never had to be maintained and ran on autopilot, that is not (yet) the way things work. We discuss what needs to be checked on and how often, and how to keep the checkup process from creating more work. Highlights: The limitations of CRMs and why regular updates are needed Tips o...
2023-11-2910 min
As BuiltAs Built Interview with Brent BuckBrent Buck, Principal of Brent Buck Architects, talks with host Brian Jones about the evolution of his career from Project Architect at Tod Williams Billie Tsien Architects to founding his own firm and pushing the boundaries of architecture through design and material choices. He explains how the firm’s work is driven by a desire to take on new problems that haven’t been solved, and how this led to the design of Frame 122, a five-story residential building in Cobble Hill, Brooklyn made from cross-laminated timber (CLT). Highlights: The importance of not only being able to creat...
2023-11-1518 min
As BuiltWhen Everyone Is a MarketerMost likely, everyone in your firm has opinions about marketing. These can range from “here are the 12 things I want the firm to do” to “everything you’re doing is wrong.” In this episode, we offer some tips on how to receive all of the input from … well, everyone about your firm’s marketing - and how to respond to it in a way that is both compassionate and efficient. Highlights: “Everyone’s a marketer” is something firms of all sizes deal with Finding a system that works for you in how suggestions are given and responded to The...
2023-11-0813 min
As BuiltWhy Does Your Firm Need a Marketing Strategy?The term “marketing strategy” often gets a bad rap. Over the years, it’s become dangerously synonymous with “busy work” or “pointless thing we don’t want to do.” In this episode, we discuss why firms need marketing strategies - and a straightforward way to create a marketing strategy that helps your firm reach its goals. Highlights: Why trying to boil the ocean won’t get you much What a marketing strategy does for your firm How a strategy helps you make better use of your resources The importance of knowing who you want to reach and why A brand tem...
2023-11-0112 min
As BuiltJonathan Marvel, FAIA, ASLA Affiliate, ANFAPatience Jones interviews Jonathan Marvel, FAIA, ASLA Affiliate, ANFA, the Founding Principal of Marvel Designs. As the firm celebrates its 10th anniversary this year and the recent opening of its new office in Barcelona, Jonathan shares his professional journey and the growth of the firm over years and continents. He stresses the importance of collaboration, both internally and with external project partners and developers - as well as the grit needed to see a project through from start to finish. When faced with project or design challenges, Jonathan reminds us, “The driver for a designer is the hope of be...
2023-10-1826 min
As BuiltIt's Not About YouBuilt into every marketing effort, it seems, is an inherent bias toward talking about yourself and your firm from your perspective: the challenges that you faced, the way that you overcame them, what you’ve achieved. This is natural - but there’s a better approach that’s rooted in talking about all of the same information from your client’s perspective. In this episode we explore the marketing approach of making everything about them, not you. Highlights: How consumer trends are impacting B2B purchasing The increased expectation of personalization The tension between how people want to...
2023-10-1113 min
As BuiltGrowth Challenges: Partner ExitIn the life of any firm, there may come a time when one or more leaders decide to exit the firm for non-retirement reasons. They may give you a heads up, or they may announce one day that this is their last day at the firm. While it won’t feel like it right then, this is a survivable event. Here’s how to navigate your way through. Highlights: Friendly exits vs adversarial ones How to push through panic if the announcement is sudden Considerations for internal and external messaging What this means for projects in proc...
2023-10-0411 min
As BuiltTech Stack: Brand Standards for Video CallsJust like your website or social media channels, video calls are another opportunity to strengthen your firm’s brand. When multiple employees are on a call, does it feel like they all work for the same company, or is it every person for themselves? In this Tech Stack episode, we offer some tips to ensure your company’s video calls reflect your brand - without thwarting individuality. Highlights: Why your video call standards matter The do’s and don’t of digital backgrounds Avoiding naming mishaps Why it’s important to set standards and communicate them Episode...
2023-09-2711 min
As BuiltPaul Clayton, AIA, LEED APIn this episode, host Brian Jones talks with Paul Clayton, architect and principal at the Austin and San Antonio-based architecture firm Clayton Korte. Paul discusses the evolution of his career, including the decision he made to purchase the firm formerly known as Emily Little Architect and its evolution into Clayton Korte. He also shares what he’s learned about mentoring and guiding employees in a post-pandemic climate, and how those insights shape the firm’s work. Highlights: Taking steps to change your career when it isn’t what you want Allowing a firm to organically develo...
2023-09-2014 min
As BuiltGrowth Challenges: Adding a New Partner - Episode 37Adding a new partner to your architecture firm can be a great experience for internal staff and external partners and clients. Whether it's out of excitement or a rush to just have it done, though, there are opportunities for this milestone to go sideways. In this episode, we discuss what to keep in mind as you promote people from within the firm or bring in partners from outside. Highlights: How growth usually means adding new partners, whether from internal or external candidates Conveying the roles and responsibilities of a new partner to the rest of...
2023-09-1311 min
As BuiltE-NewslettersAre e-newsletters a good use of your architecture or building firm resources? It seems like everyone's doing them, but is that enough of a reason to create them and push them out into the world? In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful. Highlights: Common types of e-newsletters within firms Is your e-newsletter just a digital billboard? Knowing the reason behind sending e-newsletters The risks of sending e-newsletters through personal emails Tips to optimize e-newsletter for avoiding spam filters and increasing opens E...
2023-09-0612 min
As BuiltBringing Two Firms TogetherCongratulations! You’ve either acquired a firm, merged, or been acquired. What happens next? In this episode, Patience Jones and Brian Jones discuss the complexities of combining two different architecture firms. They highlight the challenges that come with the integration process, such as defining who is in charge, determining which projects to undertake, and deciding when to hire new people. Their insights aim to guide other firms going through similar transitions, emphasizing the importance of tackling potential issues beforehand rather than dealing with the fallout in the end. Highlights: The difficulties of comb...
2023-08-3013 min
As BuiltIt's Holiday Prep Time!It’s not even Halloween yet, and it’s time again for holiday prep season. So, you don’t end up with that “it’s December 10 and we don’t know what we’re doing” feeling, we’ve got timelines and tips so you can delegate the holiday work. Highlights: Why you shouldn’t do something just because someone else is How to decide what holiday activities are right for your firm and budget What to do now so the holidays don’t get out of control Episode Resources Connect with Brian and P...
2023-08-2316 min
As BuiltWhen Is Obsession with Competition Healthy?Almost every firm has at least one competitor - this is a normal part of business. Whether - and how - you consider that competitor when making business decisions can run the gamut from “I don’t even know who my competitors are” to checking up on them every day. We’re taught that we should keep an eye on the competition, but when does that cross over into something that isn’t helpful? Is obsession with the competition healthy? Time obsessing over your competitors is time you’re not obsessing over your work or your clients The...
2023-08-1612 min
As BuiltAs Built Interview with Carolyn Kiernat, AIA - Episode 32Architect Carolyn Kiernat, AIA is a Principal of architecture, design, planning, and preservation firm Page & Turnbull. In her work, Carolyn strives to balance innovative new design with complex regulatory requirements for historic buildings. She has been both prime architect and preservation consultant on major adaptive reuse projects, and has been involved in such projects as the Walt Disney Family Museum in the Presidio of San Francisco and the new Exploratorium at Pier 15. As Page & Turnbull celebrates its 50th anniversary this year, Carolyn shares how the firm was established largely as a reaction to the demolition and rapid r...
2023-08-0917 min
As BuiltGrowth Challenges: RetirementRetirement, while not a significant issue for the person leaving, can present challenges for those remaining in the firm as it necessitates adjustments and changes. Brian and Patience delve into the different dimensions of managing retirements, from the financial to the administrative, and more significantly, the opportunities that such transitions bring, such as redefining the firm's direction or modifying certain practices that may no longer serve the business's interests. Highlights Challenges that come during retirement All aspects of the firm’s structure after retirement Reevaluating the firm's visual identity The emotional impact of retirement
2023-08-0214 min
As BuiltHow Architecture Firms Can Differentiate ThemselvesPeople make decisions by making comparisons. If you don’t tell them how you want to be compared, they’ll default to the one thing that they can easily understand: Price. Once your architecture firm is competing solely on price, it’s a race to the bottom. As soon as someone else offers a lower price, you’re stuck having to take even less to keep getting work. No one wins. The better course is to identify and communicate your firm’s true differentiators. In this episode, we help you identify what really separates you from other...
2023-07-2615 min
As BuiltCarol Ross Barney, FAIA, HASLA - Episode 29Architect Carol Ross Barney, FAIA, HASLA is a Design Principal and Founder of Ross Barney Architects. She is also the 2023 recipient of the American Institute of Architects Gold Medal, the highest honor the AIA can bestow and a recognition of individuals whose work has had a lasting influence on the theory and practice of architecture. In this episode, Carol discusses her career path and how it informed the driving principle behind her work and her life: that excellent design is a right, not a privilege. From her Peace Corps work saving ecologies in Costa Rica to her...
2023-07-1917 min
As BuiltHow Building Materials Can Address Rising CostsWhen your business is interwoven with the supply chain, you have the unenviable task of explaining to customers why something costs more today than it did yesterday. While you can’t do much about the costs themselves, there are ways to address changes with your customers that can help keep and grow your business. Highlights The importance of identifying cost-saving benefits of using your products - and how not using your products will cost more in the long run What’s relevant and what isn’t when explaining cost increases Breaking down rumors and calming panic Helpin...
2023-07-1215 min
As BuiltMotivationEveryone’s tired. Everyone’s over it. Life is hard, and no one cares. Amidst this backdrop of existentialist crisis, how do you keep your team - and yourself - motivated? In this episode of As Built, we discuss what does - and doesn’t - work for architecture and building materials firms trying to keep everyone going even when you don’t feel like it. Highlights Everyone is motivated by different things, so universal solutions don’t work for everyone Don’t focus on the task, focus on the big-picture reason you do this work If y...
2023-07-0516 min
As BuiltBuilding RelationshipsConnecting with people outside your firm is essential to your health, well-being, and business. When you’re running a firm, though, this is something that can easily take a backseat to daily operations. Before you know it, you’re trying to remember the last time you talked with someone about something other than a project. In this episode, we offer some tips on building relationships outside of the office. Highlights Turn off your sales mode Be authentic Ask about the other person Put yourself in environments where you’re already comfortable Accept that relationships of any ki...
2023-06-2811 min
As BuiltAs Built Interview with Anthony Vincent Pope - Episode 25Brian Jones interviews Anthony Pope, founder of Atelier 7, about his transition from traditional architecture to using shipping containers for innovative and cost-effective design solutions. Atelier 7 focuses on developing affordable housing and has collaborated with container companies to create modular buildings. They have also acquired a 95,000-square-foot warehouse in Georgia to further their mission of creating affordable housing through workforce training programs. Anthony shares the challenges faced with code regulations and his growth as an architect, with a more hands-on and humble approach. Highlights Inspiration for shipping container architecture Initial success with shipping container park in...
2023-06-2124 min
As BuiltGrowth Challenges: TimeWhether you’re trying to grow your firm or it’s already in growth mode, you’re likely trying to figure out how to pack 36 hours of thought and activity into a 24 hour day. If it feels like the more you do, the more you have to do, this episode is for you. In this installment of “Growth Challenges,” we discuss how to take control of the time you have and stop feeling bad about things left undone. Highlights Time is a finite resource You may not be able to do the same things you’ve always do...
2023-06-1415 min
As BuiltIs Getting Published All That Matters?Getting published has long been considered the pinnacle of architecture success. If your firm’s work gets published, the assumption goes, you’ve “made it” - and you don’t have to do anything else but sit back and wait for the work to roll in. In this episode, we unpack what it really means to get published, what to do to make sure you have the best chance of getting your work published, and why it isn’t the only thing you should be focused on. Highlights What publication can - and can’t do - fo...
2023-06-0716 min
As BuiltBuilding Sustainability into Your Practice with Daniel Piselli, AIA, LEED AP, CPHDIn this episode, Brian Jones interviews Daniel Piselli, Principal and Director of Sustainability at FXCollaborative, an architecture firm with a strong focus on sustainability and social responsibility. Daniel’s career path to sustainable architecture began with a love of the outdoors and an awe-inspiring first-grade trip to a hockey rink designed by Eero Saarinen; today, he helps shape the firm’s approach to sustainability both as a practice and as a business. He walks listeners through how his firm implements its commitment to sustainability and offers insights into the future of sustainable design. Highlights Im...
2023-05-3119 min
As BuiltTechStack: Digital Asset Management Systems (DAMs)Your firm has a lot of great image resources - congratulations! Now you need a place to store them so you can find what you need, when you need it, and give other people in the firm access as well. In this TechStack episode of As Built, hosts Brian Jones and Patience Jones explain the wonders of the DAM - or Digital Asset Management system. Highlights What a DAM is and how it works How a DAM is different from other file storage systems The role a DAM plays in making sure you’re not try...
2023-05-2408 min
As BuiltHow to Succeed with PhotographyGood photography is a crucial part of your marketing and sales. It can help you get published, specified, and recognized as "the" firm to go to. Too many firms, though, forego professional photography or try to DIY it in-house. In this episode, co-hosts Patience Jones and Brian Jones discuss the importance of professional photography for architecture and building materials firms. They explain why photography is a worthwhile investment, why it's a mistake to do it yourself, and how to understand what you're buying when you hire a photographer. Highlights The mportance of professional photography for...
2023-05-1713 min
As BuiltAre You Talking About the Problems You Solve?There's an old advertising adage that a mattress store doesn't sell mattresses - it sells a good night's sleep. By positioning your products and services as solutions, you help your potential customers understand what you can do for them - and why they shouldn't go to anyone else. In this episode, hosts Brian Jones and Patience Jones explain the importance of talking about the problems you solve and how to do it across different channels. Highlights Put yourself in your customers' shoes: what's the "good night's sleep" problem they're trying to solve? Use language that customers...
2023-05-1010 min
As BuiltGrowth Challenges: CommunicationHosts Brian Jones and Patience Jones are kicking off “Growth Challenges,” a new series focused on the challenges faced as they grow. In this episode, we talk about how internal communication can break down and what to do to guard against that. Highlights All the ways your firm communicates - even the ones you don’t think about The telltale signs that communication isn’t working Why communication matters - it’s not just about feelings How to fix broken communication The ways to keep communication breakdown from happening in the first place Episode Re...
2023-05-0316 min
As BuiltWho's Doing Business Development?Who’s currently doing business development in your firm? If the answer is anything other than “everyone,” then you need to listen to this episode. Hosts Brian Jones and Patience Jones unpack the traditional model of one person or a small team dedicated to business development and the potential pitfalls that can create. We discuss ways to help your entire staff participate in business development so you don’t end up with only one load-bearing wall. Highlights Traditional BD models The dangers of putting all of the responsibility on one person How firms can involve everyone in busin...
2023-04-2616 min
As BuiltInformation Expectations in MarketingWhen prospective customers or clients visit your website, they come with expectations: it will be easy to use your website, they’ll find what they’re looking for, and they’ll leave with the information they need. If these expectations aren’t met, prospects can rule you out as an option, make a beeline for your competitors, and tell their colleagues about their bad experience. In this episode, hosts Brian Jones and Patience Jones unpack the information expectations people have and how to meet them so you don’t lose sales. Highlights The types of i...
2023-04-1916 min
As BuiltAs Built Interview with David Thompson, AIA - Episode 15In this episode, Brian Jones interviews David Thompson, AIA, founder of Los Angeles-based architecture firm Assembledge+. Since 1997, Assembledge+ has built an impressive portfolio of award-winning residential, commercial, public, and planning projects. David discusses how the firm’s ethos of collaboration applies not only to how the internal studio works, but also to how the firm works with clients and with contractors. He explains what “collaboration” looks like in daily practice and how it leads to superior project results. David also gives examples of how the firm’s design roots in SoCal modernism are able to be successfully translate...
2023-04-1219 min
As BuiltSocial FootprintIn this episode, Brian Jones and Patience Jones discuss the importance of creating a social environment in the workplace that aligns with the values of the firm and that meet the needs of employees. They suggest firms be flexible and ask for employee input, stay true to company values, be open to change, and be intentional in creating a supportive environment that fosters relationships. They also talk about the importance of mentorship in building social connections. Highlights The importance of creating a social environment within a company A company's social media presence may not...
2023-04-0516 min
As BuiltHybrid Selling & Business DevelopmentIn this episode, Brian Jones and Patience Jones discuss the concept of hybrid selling and business development for building materials and architecture firms. They explain that it combines traditional in-person sales with digital and virtual options to save costs and expand reach. They offer tips for implementation such as obtaining information from the sales team on what works and what doesn't in terms of images, language, and delivery methods. Highlights Hybrid models offer convenience, cost savings, and expanded reach for companies, while also meeting prospects' expectations of how they want to be approached and sold...
2023-03-2912 min
As BuiltAs Built Interview with Shawn Basler, AIA, Co-CEO at Perkins EastmanIn this episode, Brian Jones welcomes Shawn Basler, Co-CEO and Executive Director of Perkins Eastman, to talk about the challenges and excitement of running your own firm, as well as the professional practices that have helped him in his current role. He discusses balancing design work with running a firm, how three Co-CEOs work together, and how the firm created an ethos of collaboration and partnership that supports not only growth, but the firm's design principles. Highlights The different professional roles that Shawn Basler has held International practice and design management evolution How three Co-CEOs...
2023-03-1518 min
As BuiltWho Are You (Really) Marketing To?In this episode, Brian Jones and Patience Jones emphasize the importance of understanding who you are marketing to and not defaulting to marketing to other architects. They provide the three scenarios when it is okay to market to other architects: if you're selling to them, recruiting staff, or going after professional awards. It's important to tailor your marketing materials in a way that makes sense for your target audience and to get an outside perspective on your work. Highlights Knowing the right audience: Who are you marketing to? Exploring the impact of default thinking on...
2023-03-0816 min
As BuiltYen Ong, FAIA, NCARB, LEED AP / PartnerArchitect Yen Ong is a partner and co-founder in the award-winning, international architecture and interior design firm 5G Studio Collaborative. Since 2005, 5G Studio has produced a significant body of work across the world as well as skyline-defining projects like the Omni Dallas Hotel, The Stack office tower in Deep Ellum, and Virgin Hotels Dallas in 5G’s headquarter city. In this episode, Yen gives a candid behind-the-scenes view of what it took to take his firm from four architects working on their first healthcare project to a multi-faceted studio with a special projects division focused on new ki...
2023-03-0114 min
As BuiltDoes Your Marketing Department Look Like the Past or the Future? - Episode 8This episode discusses how to modernize marketing for architecture firms. It outlines the necessary hard skills needed, such as knowledge of SEO, web design, and CRM platforms, as well as soft skills like listening, empathy, and understanding the firm's target market. It also emphasizes the importance of the marketing team feeling integrated into the firm and passionate about the work, so they can ask the right questions and tell the stories of projects effectively. Highlights Discussing how to modernize marketing for architecture firms Necessary hard skills needed, such as knowledge of SEO, web design, and...
2023-02-2216 min
As BuiltHow to Overcome the Boom and Bust CycleIn this episode, Brian Jones and Patience Jones discuss how to overcome the boom and bust cycle in architecture firms. This cycle (or more accurately, this trap) happens when firms become so busy that they don’t allocate time for business development or marketing (the boom), leading to a lack of incoming projects (the bust). The way to get out of this cycle/trap? Consistent marketing effort, whether you’re in the boom part of the cycle or the bust part. Highlights How to tell if your architecture firm is in a boom and b...
2023-02-1515 min
As BuiltYou Don't Bring Me Value AnymoreAre the things you're doing in your firm creating value for your clients, your employees, anyone? Or are they just things that you've been doing for a long time? Does anyone else have flashbacks to Google+? In this episode, hosts Brian Jones and Patience Jones talk about the importance of evaluating where you're spending your time and resources. If what you're doing is delivering an identifiable benefit, great. If not, consider whether it could be revised. If not, think about jettisoning it. Highlights How to evaluate social media for business growth How to know...
2023-02-0820 min
All Things Blues And Southern RockEpisode 132 Tanner Jones from The Comancheros, and Richard Young from The Kentucky Headhunters.This week Brian and Jason discuss Brian being a guest on the Digital Killed The Radio Show podcast to review the first Lynyrd Skynyrd record, Pronounced. Next they chat about Brian's new bass guitars, followed by live show previews. Then the guys welcome their guests Tanner Jones from The Comancheros, and Richard Young from The Kentucky Headhunters. Tanner and Richard chat with the boys about the new Comancheros record Memphis To Mexico. They discuss the recording the record at Barrick Recording Studio in Glascow, KY, how Richard came to produce it, song topics, the benefits of streaming, tour plans, and...
2023-02-031h 31
As BuiltUsing Inbound Marketing for Architecture Firms - Episode 5Inbound marketing is a great way to attract new clients. By creating useful content and experiences tailored to your ideal market, you establish a rapport with your audience and showcase your knowledge. This makes prospects more likely to purchase your services when they are ready. In this episode, hosts Brian Jones and Patience Jones explain how inbound marketing works, why it's more successful than other forms of business development, and how to get started. Highlights The basics of inbound marketing How inbound marketing can benefit architecture firms How to do inbound marketing without mu...
2023-02-0116 min
As BuiltDecisions! How The Way Your Firm Makes Decisions Change As Your Firm GrowsDecisions!! As architecture firms grow, the way decisions are made might need to change. Involving everyone in every decision may impede growth, but making changes can have negative impacts on firm culture and retention. In today's episode of the As Built Podcast, hosts Brian and Patience Jones discuss the ways your decision-making process may need to evolve and how to shape that evolution for success. Highlights Exploring decision-making processes for growing architecture firms Delegation vs. committees vs. one vote The politics of shifting responsibilities Preserving firm culture and employee satisfaction ...
2023-01-2513 min
As BuiltSuccessionChange can be scary. When an architecture firm is thinking about - or in the middle of - a leadership change, what are the most important marketing considerations? In this episode of the As Built podcast, hosts Brian and Patience Jones discuss the importance of communicating changes in architecture and building material firms to clients and other stakeholders in order to avoid confusion and rumors. They also talk about how these changes can be an opportunity to get people excited about what the firm can offer and the importance of putting yourself in the shoes of others...
2023-01-1809 min
As BuiltTechstack: CRMs (Client Relationship Management Systems)Clinets are the lifeblood of every firm. Your relationship with your clients can determine your future success — and that can be achieved using a CRM. For this As Built Podcast episode, hosts Brian and Patience Jones talk about the Client Relationship Manager, more popularly known as CRM, and how it helps businesses keep track of their clients and customers. They also explain what to look for in a CRM and how it can help businesses grow and be more effective in their marketing. Highlights What is a Client Relationship Manager? CRM as the br...
2023-01-1110 min
As BuiltWhat Makes a Successful Architecture Firm WebsiteFor this very first episode of the As Built Podcast, Brian and Patience Jones talk about an integral part of any architecture firm marketing: Websites. Together, they discuss the importance of websites in digital marketing and business. They argue that a new website is not always the right answer and that sometimes other factors may be more important. Brian and Patience also discuss the importance of having a website for an architectural firm that accurately represents the firm's work. They note that potential clients and employees often use websites to learn about a firm and...
2023-01-0416 min