Shows
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business1267: Is it all plugged in? This is the truth about successful vs. unsuccessful entrepreneurs, podcasters, authors, etc...Ever wonder why some entrepreneurs can launch a podcast, website, or social media channel and see immediate traction, while others do the same things for months or even years with nothing to show for it? In this Solo Sunday episode, Brian Lofrumento dives deep into one of the most common—and costly—misunderstandings in business: the difference between a tool and an engine. Brian reveals that success isn't about having the best tools (like a podcast, a website, or even AI). It's about building a powerful engine around them. This episode will challenge you to stop merely collecting tools and...
2025-10-1220 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business1099: The FRUSTRATING SECRET to success that we MUST confront in our businesses!Send us a textIn this honest and reflective Solo Sunday, Brian opens up about one of the most frustrating realizations every entrepreneur faces: being great at what you do isn't enough. Inspired by his early days building a web design business, Brian shares how a local competitor dominated the market—not because of better skills, but because of stronger perception. This episode is a wake-up call to stop just being good and start intentionally shaping how others see you. If you’ve ever felt unseen, undervalued, or overlooked, this conversation will change the way you think abou...
2025-04-2725 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business983: We lost a good one. Here's what I learned from AJ...Join us as we pay tribute to AJ Mihrzad, a remarkable entrepreneur and W2E friend whose journey from immigrant roots to thriving business leader have inspired people all over the world. AJ was more than just a guest on Episode 363 of the Wantrepreneur to Entrepreneur Podcast; he was a beacon of positivity and perseverance. In this poignant episode, our host, Brian Lofrumento, reflects on the profound impact AJ had on his life and the entrepreneurial community. Through friendship and his uplifting social media presence, AJ taught us all that anything is possible with determination and a positive mindset.
2024-11-2412 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business982: ACTION SATURDAY (time to get more done!)Unlock the secret to supercharging your productivity as our host, Brian Lofrumento, guides you through the transformative power of batching on this week's Action Saturday episode of the Wantrepreneur to Entrepreneur Podcast. Imagine dedicating just one day a week to handle all your content-related tasks, freeing up the rest of your week for other important ventures. Beyond just boosting efficiency, batching is Brian's secret weapon to managing a five-day-a-week podcast amidst a whirlwind of business milestones, like gearing up for Episode 1,000 and exploring new content formats. Discover how this simple tweak can redefine your workflow and eliminate distractions that...
2024-11-2306 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business974: Navigating CHAOS with clarity, resilience, and evidence-based decisions w/ Brian BaxterHow can you navigate chaos with clarity and resilience? Join us as we explore this compelling question with Brian Baxter, founder and president of Performance Critical Inc., and a 30-year veteran of the Texas Department of Public Safety. Brian's journey is nothing short of extraordinary, ranging from roles such as patrol trooper and SWAT team member to undercover narcotics agent and senior executive. His service doesn't stop there—Brian also served in Operation Iraqi Freedom and is actively involved in Gentlemen Inc, a nonprofit fighting sexual exploitation. This episode is a treasure trove of insights on evidence-based decision-making in le...
2024-11-1140 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business972: ACTION SATURDAY (get ready for the holiday buying season!)What if you could turn the holiday season into your most profitable time of the year? Get ready to harness the festive buying spirit as our host, Brian Lofrumento, reveals a strategic roadmap to elevate your business during the bustling holiday period. This Action Saturday episode offers powerful strategies to draw in holiday shoppers and boost year-end sales, whether your offerings are perfect gift items or essential B2B services. Brian encourages you to rethink how your products or services fit into the holiday mold, suggesting creative tactics like introducing gift cards or pitching your services as must-have year-end...
2024-11-0904 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business967: ACTION SATURDAY (get some swag!)Unleash the potential of your brand with an unexpected twist on entrepreneurship. Imagine wearing your business like a badge of honor—literally. This Action Saturday, join our host, Brian Lofrumento, as he reveals how a simple investment in swag can transform your entrepreneurial journey. You'll discover why adorning your logo on everything from laptop stickers to t-shirts isn't just about aesthetics; it's a bold declaration that shouts your business's presence to the world. Through Brian's personal narrative, you'll see how tangible merchandise can boost your confidence, spark conversations, and turn holiday gifting into a strategic brand-building opportunity.
2024-11-0305 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business963: THIS PODCAST HAS BEEN TAKEN OVER.THIS PODCAST HAS BEEN TAKEN OVER BY AI.What you're about to hear is our first 100% generated and hosted by AI podcast episode. When we say 100%, we mean it. There were NO prompts given for the creation of this episode, and instead an AI language model was only supplied with the full text of Brian Lofrumento's book, Wantrepreneur to Entrepreneur. From there, the language model came up with a deep dive of some of the lessons, stories, strategies, and insights from the book that launched the Wantrepreneur to Entrepreneur movement, including the launch of this podcast.
2024-10-2732 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business948: NO ONE bigger than you will do THIS! (an important reminder for all of us...)What if revisiting a single book every year could fundamentally transform your entrepreneurial journey? Join our host Brian Lofrumento as he explores the enduring power of "The Magic of Thinking Big" by David J. Schwartz, a book that has been a cornerstone of his growth for years. You'll discover how this timeless wisdom recharges Brian's mindset, offers fresh insights each year, and helps him overcome challenges with renewed perspective. This episode is a testament to the value of revisiting foundational wisdom and its profound impact on long-term success.Negativity is a pervasive force in entrepreneurship, but it...
2024-10-0620 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business942: ACTION SATURDAY (ALL the design templates you need to look great!)How has Canva revolutionized the way entrepreneurs handle their visual content? Discover the answer with our host Brian Lofrumento in this action-packed episode of the Wantrepreneur to Entrepreneur Podcast. This week, we spotlight Canva, the game-changing tool that has become a cornerstone in the tech stacks of countless successful entrepreneurs. From creating eye-catching podcast graphics and YouTube thumbnails to crafting polished marketing materials and sales follow-ups, Canva is the unsung hero behind many thriving businesses. Listen in as Brian shares how both he and our podcast guests leverage Canva’s extensive template library to streamline design processes and maintain im...
2024-09-2804 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business940: Understanding CUSTOMER BEHAVIOR and smart marketing with data w/ Brian CarrollUnlock the secrets of marketing brilliance with Brian Carroll, a marketing leader who transitioned from the finance world to become an expert in understanding customer behavior and psychology. Inspired by Carl Jung's concepts of personas and archetypes, Brian reveals how he pairs outstanding marketing with exceptional products, using fintech giants as prime examples. Discover why understanding your market and ideal customer is not just important, but essential for both startups and established companies.Brian shares invaluable insights into voice of customer research, emphasizing how to overcome internal biases and effectively structure data. Learn how to align key...
2024-09-2537 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business937: ACTION SATURDAY (establish a GROWTH FUND!)Have you ever wondered how setting aside just a small percentage of your income could revolutionize your business? Brace yourself for an Action Saturday episode that could change the way you think about business growth forever. Our host Brian Lofrumento shares the life-changing advice he wishes he had received a decade ago: create a growth fund. Learn how committing even 1% of your income to a separate account dedicated to future investments can transform your entrepreneurial journey.Brian passionately discusses his own experience with this simple yet powerful strategy, which has enabled him to invest in branding, strategic...
2024-09-2105 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business933: 8 years. (Here's what's on my mind...)Ever wondered how a podcast can grow from a modest start to a top 1.5% show worldwide? As we celebrate the Wantrepreneur to Entrepreneur podcast's eighth anniversary, we'll take you on a journey through our remarkable growth, featuring insights from over 933 episodes. This episode is a heartfelt homage to our global audience and the inspiring guests who have shared their entrepreneurial journeys with us. With listeners in more than 150 countries, we've created a vibrant community of like-minded individuals, and we're just getting started.Reflecting on the ninth anniversary of the book, "Wantrepreneur to Entrepreneur," our host Brian Lofrumento...
2024-09-1522 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business927: ACTION SATURDAY (create your "not-to-do" list!)What could you achieve if you stopped focusing on the wrong tasks? In this transformative episode of Action Saturday, our host Brian Lofrumento challenges you to rethink your to-do list by creating a "not-to-do" list. Drawing from his early entrepreneurial experiences, Brian reveals the importance of tracking your time to identify non-essential activities that drain your resources. Learn how to focus your efforts on what truly moves the needle, whether it’s during revenue season or strategic planning periods.Discover how different seasons and stages in your business journey demand different priorities. By aligning your actions with yo...
2024-09-0705 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business913: CONFIDENCE. (How to address it, how to borrow it, and how to BUILD IT!)Ever wondered how to keep your entrepreneurial spirit alive even when external validation seems elusive? Join our host Brian Lofrumento as we uncover the hidden truth about confidence in entrepreneurship, inspired by a thought-provoking Reddit post from Sina Meraji. Learn how confidence is often borrowed from past affiliations and how recognizing this can help you sustain motivation. Sina's valuable insights, coupled with his work at Learning Loop, offer practical strategies to maintain belief in your endeavors amidst uncertainty. This episode will arm you with the tools to navigate your entrepreneurial journey with renewed vigor.Embark on a...
2024-08-1821 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business912: ACTION SATURDAY (the FIRST email of your onboarding!)Can an instant email make or break your customer’s first impression? In this Action Saturday episode of the Wantrepreneur to Entrepreneur Podcast, we're zeroing in on the often neglected onboarding sequence. Our host, Brian Lofrumento, outlines why the first interaction post-purchase is a critical touchpoint and how you can harness that initial burst of excitement to foster a positive customer experience. Whether you sell physical products or services, the guidance here is universal and actionable, challenging you to rethink how you communicate immediately after a sale.You'll learn essential elements to include in your instant email to...
2024-08-1706 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business908: You can be ANYTHING... buttttttttt you NEED to do these 3 things!Ever feel like you're running in place, unable to make progress in your personal or business life? Discover the transformative power of belief and actionable steps in our latest Solo Sunday episode. Drawing from our host Brian Lofrumento's own experiences and the empowering mantra "anything is possible," we dissect three crucial steps to escape the stagnation that's holding you back. Whether you're just starting your entrepreneurial journey or seeking to elevate your current business, this episode offers a practical roadmap to help you regain momentum. In this episode, we also dive into the profound impact of mindset a...
2024-08-1117 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business907: ACTION SATURDAY (examine your offer!)Is your offer as enticing as it could be? Discover how to elevate your offer and make it irresistible to your target market. In this Action Saturday episode, host Brian Lofrumento focuses on the fundamental yet often overlooked aspect of any thriving business: the offer itself. Whether you're selling a product or a service, it's crucial to periodically reassess your offer to ensure it's hitting all the right notes for both you and your customers. Brian shares practical strategies to fine-tune your offer, including looking at your competition for valuable insights and leveraging AI for innovative brainstorming.
2024-08-1105 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business902: ACTION SATURDAY (selfie videos!? YES!)Sending a selfie video can turbocharge your follow-up game and skyrocket your business interactions! Ever wonder why your emails go unnoticed or your pitches fall flat? This Action Saturday episode has the golden ticket—learn how to stand out in a crowded inbox and make your follow-ups impossible to ignore. Host Brian Lofrumento shares his tried-and-true method that injects personality and energy into your messages, making them more engaging and memorable.Get ready to overcome the initial discomfort and discover step-by-step instructions on creating and sending impactful selfie videos. From what to say to how to deliver it...
2024-08-0305 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business898: The world is chaotic right now... here's what we MUST do!Can entrepreneurship thrive amidst the chaos of political upheaval and global pandemics? Join our ever-optimistic host Brian Lofrumento as we explore the profound effects of recent historical events on the entrepreneurial landscape. Reflecting on the transformative year of 2020, we discuss the political and economic turbulence that has reshaped business environments. Drawing inspiration from iconic figures like Steve Jobs, we'll delve into how entrepreneurs can navigate these challenging times while making a positive impact on society. Amidst the chaos, the importance of self-care and personal accountability emerges as a crucial theme, enabling us to harness our full potential and contribute...
2024-07-2821 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business893: This is hard. Really hard.What if self-accountability was the missing key to unlocking your full entrepreneurial potential? Join our host Brian Lofrumento for a reflective Solo Sunday episode where he reveals the hardest challenge every entrepreneur faces: holding ourselves accountable. Drawing from Brian's own experiences in the corporate world, we'll contrast the built-in accountability structures found in traditional jobs with the often lonely path of entrepreneurship. You'll gain insights on how to manage your most precious resource—time—and learn why being your own motivator and disciplinarian is crucial for achieving productivity, business growth, and ultimately, making a meaningful impact.In this...
2024-07-2117 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business888: The CORE VALUE that changed my life and businessWhat if the key to entrepreneurial success lies in the power of collaboration and an abundance mindset? In today's episode you'll hear about host Brian Lofrumento's top lesson learned from his very first business. He'll share how breaking free from the traditional scarcity mindset, often instilled in business school, allowed him to embrace collaboration with fellow soccer bloggers. By focusing on fan-driven content, Brian and his "competitors" learned that mutual support can elevate everyone involved. This episode underscores the profound impact of "a rising tide lifts all boats" – a guiding principle behind this podcast.
2024-07-1420 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business867: ACTION SATURDAY (check your Google resume!)Want to understand why your Google search results are your most crucial business card? Discover the transformative power of your "Google resume" in today's Action Saturday episode with your host, Brian Lofrumento. Brian uncovers the surprising impact your online presence has on your entrepreneurial journey and shares practical steps to ensure your Google search results reflect the brand image you desire. By Googling yourself in incognito mode, you strip away the biases of personalized search histories, offering a true picture of what potential clients and partners see when they look you up.Feeling unsatisfied with your current...
2024-06-1505 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business848: LEARN while DOING. DO while LEARNING.Ever felt like you're trapped on a hamster wheel of learning with no real progress? That's about to change. Join our host, Brian Lofrumento, as he debunks the myth that action must wait for knowledge. In this episode, we explore the synergy of learning and doing in entrepreneurship, where the real classroom is the world itself. Brian shares his adventures diving into YouTube, where he discovered the hard truth—true understanding comes from the front lines of experience, not just from books or courses.
2024-05-1918 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business804: Content marketing that WORKS + how to showcase your client success stories w/ Ted GoldwynIn today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services marketing, the significance of client success stories, and the pivotal role of content in educating consumers and businesses. Ted shares valuable advice on identifying ideal clients and leveraging content for business growth, while Brian highlights the importance of strategy in content creation. They also explore the impact of video and written content, the potential influence of AI in content creation, and unique strengths within the...
2024-03-1843 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business804: Content marketing that WORKS + how to showcase your client success stories w/ Ted GoldwynIn today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services marketing, the significance of client success stories, and the pivotal role of content in educating consumers and businesses. Ted shares valuable advice on identifying ideal clients and leveraging content for business growth, while Brian highlights the importance of strategy in content creation. They also explore the impact of video and written content, the potential influence of AI in content creation, and unique strengths within the...
2024-03-1843 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business796: Your INVISIBLE OPPONENT and how to beat it (and work WITH it!) w/ Melissa HoffmanIn today's episode, host Brian Lofrumento is joined by the talented Melissa Hoffman, a seasoned sales leader, experienced performance coach, and owner of Dauntless Performance Coaching. Melissa discusses the importance of self-reflection and belief in oneself, emphasizing the interplay between physical and mental well-being in achieving professional success. Brian and Melissa delve into topics such as emotional regulation, conquering self-doubt, and the "invisible opponent" that impedes growth and success. Melissa shares her journey of prioritizing physical, mental, and emotional well-being, and her transition from the beverage alcohol industry to tech and coaching. They also touch upon the need for...
2024-03-0837 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business796: Your INVISIBLE OPPONENT and how to beat it (and work WITH it!) w/ Melissa HoffmanIn today's episode, host Brian Lofrumento is joined by the talented Melissa Hoffman, a seasoned sales leader, experienced performance coach, and owner of Dauntless Performance Coaching. Melissa discusses the importance of self-reflection and belief in oneself, emphasizing the interplay between physical and mental well-being in achieving professional success. Brian and Melissa delve into topics such as emotional regulation, conquering self-doubt, and the "invisible opponent" that impedes growth and success. Melissa shares her journey of prioritizing physical, mental, and emotional well-being, and her transition from the beverage alcohol industry to tech and coaching. They also touch upon the need for...
2024-03-0837 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business789: The 8 dimensions of health (and balancing LIFE and BIZ!) w/ Brian HuxfordToday, Brian Huxford, founder of WellFit Inc., joins host Brian Lofrumento to share his wealth of knowledge and experience in the world of corporate wellness consulting. In this episode, Brian Huxford walks us through his 25-year journey in impacting lives through health and well-being, shedding light on the interconnected 8 dimensions of wellness and the importance of integrating wellness strategies into business. From addressing the prevalence of health issues among young adults to advocating for personal development programs and the impact of entrepreneurship on communities, this episode is packed with valuable insights. Stay tuned as we delve into the world...
2024-02-2637 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business789: The 8 dimensions of health (and balancing LIFE and BIZ!) w/ Brian HuxfordToday, Brian Huxford, founder of WellFit Inc., joins host Brian Lofrumento to share his wealth of knowledge and experience in the world of corporate wellness consulting. In this episode, Brian Huxford walks us through his 25-year journey in impacting lives through health and well-being, shedding light on the interconnected 8 dimensions of wellness and the importance of integrating wellness strategies into business. From addressing the prevalence of health issues among young adults to advocating for personal development programs and the impact of entrepreneurship on communities, this episode is packed with valuable insights. Stay tuned as we delve into the world...
2024-02-2637 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business784: The SCARY side of AI and how to use it the RIGHT way w/ Ryan StrongIn this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento delves into the cutting-edge world of AI with guest Ryan Strong, CEO of Product Pal and a product visionary and entrepreneur specializing in AI technology with an ethical approach. Throughout the conversation, Brian and Ryan discuss the potential of AI in content creation and marketing, while also addressing the ethical considerations and societal impacts of AI. They share insights into using AI tools for research, generating content, and ethical AI practices. Ryan emphasizes the importance of AI complementing human life and encourages a mindful approach to its...
2024-02-1945 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business784: The SCARY side of AI and how to use it the RIGHT way w/ Ryan StrongIn this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento delves into the cutting-edge world of AI with guest Ryan Strong, CEO of Product Pal and a product visionary and entrepreneur specializing in AI technology with an ethical approach. Throughout the conversation, Brian and Ryan discuss the potential of AI in content creation and marketing, while also addressing the ethical considerations and societal impacts of AI. They share insights into using AI tools for research, generating content, and ethical AI practices. Ryan emphasizes the importance of AI complementing human life and encourages a mindful approach to its...
2024-02-1945 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business775: Taking over the TRAVEL industry through a powerful AI app (and the business machine & decisions behind it!) w/ Jeanne DumariIn this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Jeanne Dumari, CEO of Bon Voyage, to share her inspiring journey as an entrepreneur. Jeanne and her husband went head first into launching their business, highlighting the resilience and adaptability needed in the entrepreneurial world. They are leveraging digital marketing and Jeanne's expertise to launch their travel app, aiming to personalize itineraries based on individual preferences. Brian dives deep into their strategic approach and the challenges of app development, shedding light on the business model and future plans. Jeanne's valuable insights on communication, hard conversations, and...
2024-02-0737 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business775: Taking over the TRAVEL industry through a powerful AI app (and the business machine & decisions behind it!) w/ Jeanne DumariIn this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Jeanne Dumari, CEO of Bon Voyage, to share her inspiring journey as an entrepreneur. Jeanne and her husband went head first into launching their business, highlighting the resilience and adaptability needed in the entrepreneurial world. They are leveraging digital marketing and Jeanne's expertise to launch their travel app, aiming to personalize itineraries based on individual preferences. Brian dives deep into their strategic approach and the challenges of app development, shedding light on the business model and future plans. Jeanne's valuable insights on communication, hard conversations, and...
2024-02-0737 min