Shows
The Trades Show8. FORGING A CREATIVE LIFE: Blacksmith Marcia Trattner on Finding Flow in Metal, Wearing Many Hats, and How to Just StartIn this episode of The Trades Show, host Briana Ottoboni sits down with Marcia Trattner, blacksmith, sculptor, and founder of She-Weld, inside her Brooklyn, NY workshop.Their conversation explores Marcia’s 35-year journey with metal — from her early days in biology and fine art to discovering blacksmithing as both a trade and an artistic language. She shares how sculpture, teaching, collaboration, and even repairing historic pieces for the Martha Graham Company all weave together in her creative life.We dive into:The moment blacksmithing found her and how working with metal feels like drawing in t...
2025-10-0937 min
The Trades Show7. WEAVING TO HEAL: Weaver Cynthia Alberto on Bridging Community & Preserving Textile TraditionIn this episode of The Trades Show, host Briana Ottoboni sits down with Cynthia Alberto — a weaver, multidisciplinary artist, and founder of Weaving Hand — inside the Fridman Gallery in New York City.Cynthia shares her remarkable journey from a career in computer science at Merrill Lynch to becoming a full-time artist with her work now featured at MoMA. Along the way, she opens up about how weaving became both her livelihood and her lifeline — a way to heal, build community, and preserve her Filipino heritage through textile traditions.Together, they explore:The role of weavin...
2025-09-2540 min
The Trades Show6. REVIVING AMERICAN SHOEMAKING: Bootmaker Frank Beneduci on What Makes a Good Shoe and Technology's Role in Manufacturingn this episode of The Trades Show, host Briana Ottoboni sits down with Frank Beneduci, American bootmaker and founder of Beneduci Shoe Design & Instruction, inside his San Francisco workshop.Their conversation traces Frank’s journey from growing up in Brockton, Massachusetts — once the shoemaking capital of America — to leaving a successful career in advertising to carry forward his family’s legacy in footwear. He shares what makes a truly good shoe, why leather only gets better with time, and how modern technology could shape the future of American shoemaking.Frank also reflects on the challenges of reviv...
2025-09-0439 min
The Trades Show5. POTTERY WITH INTENTION: Ceramicist MaryMar Keenan on creating connection through functional art, loving what you do, and 30 years of clayIn this episode of The Trades Show, host Briana Ottoboni sits down with MaryMar Keenan, ceramicist and founder of MMClay, in her storefront and studio in Hayes Valley, San Francisco.Their conversation explores MaryMar’s 30-year journey in ceramics—from discovering her love for clay to building one of San Francisco’s most recognized handmade tableware brands. She shares her philosophy on functional art (“a piece isn’t really finished until it’s used”), the evolution of MMClay, and why she believes handmade pottery should be special, but not precious.MaryMar also reflects on her transformative...
2025-08-2150 min
Dear Marketers with Emily Kramer & FriendsDear Marketers, It’s the season 1 finale! Hot takes on case studies, dev marketing, measurement, and moreDear Marketers, WE HAVE MORE QUESTIONS!Summary: In the final episode of 'Dear Marketers,' season 1, Host Emily Kramer sits down with all her co-host friends to discuss additional questions from listeners. Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, Jenny Thai, Head of Content at Vanta and Grace Erickson, VP of Revenue at Cocoon all weigh on developing positioning for different verticals, getting respect from CEOs, measuring campaigns and more. Dear Marketers is produced by MKT1 & Caspian Studios in partnership with Typeform. Episode 12 is sponsored by Fra...
2025-08-151h 03
The Trades Show4. FROM ETSY TO ARTISTRY: Leatherworker Ian James on a self-taught path, business resilience, & transformative artIn this episode of The Trades Show, host Briana Ottoboni sits down with leatherworker Ian James, in his namesake brand’s retail space and workshop in San Francisco, California.Their conversation unpacks Ian's journey from dropping out of Parsons to launching his own label and opening a retail space in San Francisco. Ian shares insights into the day-to-day life of a leatherworker, the challenges of running a brick and mortar store, and how he has pushed boundaries in bag design to create meaningful art.Ian also delves into his transition into fine art, the impact of...
2025-08-0735 min
The Trades Show3. MAKE BEAUTIFUL THINGS: Jeweler Lindsay Knox on heritage, history, & scaling slowlyIn this episode of The Trades Show, host Briana Ottoboni visits the Oakland-based studio of Lindsay Knox, jewelry designer and founder of Ladha, for an intimate conversation on craft, identity, and the realities of building a handmade business.Together, they explore Lindsay’s journey from corporate retail burnout to creating heirloom-inspired pieces by hand. She shares how motherhood, heritage, and a desire to be surrounded by beauty sparked her path to becoming a full-time jewelry maker. From wax carving and gold polishing to vendor partnerships and trade shows, this episode offers a rich look at what it me...
2025-07-2439 min
The Trades Show2. CRAFT BUTCHERY FIGHTS FOR OUR FOOD SYSTEM: Angela Wilson on sustainability, small business, and the future of food | The Trades Show Ep 002In this episode of The Trades Show, host Briana Ottoboni visits Avedano’s, a beloved butcher shop in San Francisco, to sit down with Angela Wilson, butcher and small business owner, for a conversation on craft butchery and the future of our food system. Together, they explore Angela’s journey from restaurant kitchens and martial arts to running a neighborhood butcher shop rooted in sustainability and care.They discuss what it takes to run a small business in a changing city, the importance of sourcing from local farms, using every part of the animal, and why paying more...
2025-07-1035 min
The Trades Show1. FURNITURE IS A LANGUAGE: Woodworker Luis Peña on storytelling, making, and creativityIn the premiere episode of The Trades Show, host Briana Ottoboni visits the wood shop of Luis Peña, furniture designer and woodworker behind Peña Made, to explore his creative journey from graphic design and filmmaking to handcrafted furniture. Together, they discuss storytelling through objects, the power of a beginner’s mindset, building a business rooted in craft, and the deeper meaning behind making things by hand. This episode offers a soulful look into the world of modern artisanship and what it means to create with intention.The Trades Show is a show about modern craftwork – a conv...
2025-06-2649 min
The Trades ShowThe Trades Show (Official Trailer)Before the algorithm, before assembly lines, before 2-day shipping, there was the maker. (It wasn't that long ago).The Trades Show is a return to modern craftwork—a conversation series with artisans that is part documentary, part love letter to those working not against the grain, but in rhythm with traditions we’ve nearly forgotten.Hosted by Briana Ottoboni. Coming June 26.
2025-06-1701 min