Shows
Sustainably Ever AfterEP15 - Brianne West Is Back to Change the World AgainIn this powerhouse episode, Lilah McDonald sits down with Brianne West, celebrated Founder of Ethique and now the brains behind Incrediballs, a first-of-its-kind waste-free beverage company launching in 2025. Brianne shares the unvarnished truth about start-up life, the challenges of scaling a purpose-led brand, and why building businesses that solve problems - not just make money - is the key to creating real change. From handcrafting shampoo bars in her kitchen to turning Ethique into a $100M global success that saved over 41 million plastic bottles from landfill, Brianne reflects on the risks, breakthroughs, and learnings that have shaped h...2025-04-301h 05
Now, That's What I Call Green.Can Rewilding Save the Planet? Wolves, Wildflowers & “Going Feral?”...Kia ora, I’m Brianne – and I’m the kind of irritating person who wants to talk about rewilding. Particularly wildflowers.If you follow me on social media, you might be over this topic. And if you are… I’m sorry, but you’re probably in the wrong place today — because that’s exactly what this episode is about.This one’s a little bit special. For one, Earth Day is basically right after this episode goes live, so it feels like a cosmic sign that we should talk about giving the planet some love.But also, rew...2025-04-2033 min
Now, That's What I Call Green.Adventure, Conservation, and Climate Change with Steve BackshallThis guest was someone I was equal parts terrified and excited to speak with.
Steve Backshall is one of my literal heroes, and I still can’t believe he said yes to being on the podcast.
You may know him as the presenter of The Deadly 60, Lost Land of the Tiger, or Lost Land of the Jaguar. He’s an explorer, naturalist, scientist, presenter, writer, and so much more.
In this episode, he shares:
• How his childhood prepared him to be confident in adventuring• The dumbest thing he did in his earl...2024-10-0655 min
Now, That's What I Call Green.This or That? Tea vs. Coffee, Sustainable Milk Choices, and the Truth About BioplasticsToday’s "This or That" episode tackles some everyday decisions that might seem small, but add them up and they make a big impact on the environment.
We’ll be discussing tea vs. coffee, and which is worse for the environment, what the best and worst options are for the milk you use with your drink, and finally, what exactly are bioplastics? And, whether we should even be using them...
In this episode, I share:
The comparison of tea vs. coffee
How much water it takes to make tea and coffee, respectively
What the most...2024-09-3014 min
Now, That's What I Call Green.Miriama Kamo: The Journey and Joy of Zero Waste, Sustainability, and Te Ao MāoriThis week, we are joined by someone truly multi-talented. Miriama Kamo is an award-winning broadcaster, TV presenter, face of Sunday, author, and a hardcore environmentalist.
I was a little intimidated having another legitimate, professional journalist on the show, but Miriama is just so
incredibly kind, warm, and generous. I think you’ll be fascinated by how her upbringing has shaped her environmental mindset and just how committed she is
to sustainability.
In this episode, she shares:
Key Quotes:
“Just make whatever difference you can, every single little thing does matter.”
“Eve...2024-09-2336 min
Now, That's What I Call Green.Plastic Pollution, Sustainable Business, and Saving Our Oceans with Tim SilverwoodBy now, you probably know that I firmly believe we need to use business to change the world. So, I was very excited to chat with a leader in the environmental movement who also feels the same way, Tim Silverwood.
Tim is a trailblazer in the fight against plastic pollution, known for co-founding the powerful eco-movement Take 3 For The Sea. But that’s not all — he’s also the founder of the Ocean Impact Organisation, a group dedicated to working with innovative startups creating transformative solutions for ocean health.
In this episode he shares:
How Ta...2024-09-1538 min
Now, That's What I Call Green.This or That? What’s better? E-Readers vs. Books, Hand Dryers vs. Paper Towels, and the Truth about “Eco” Laundry DetergentWelcome to another "This or That" episode!
This short, snappy installment investigates the sustainability of three topics you've asked me about, helping you make informed decisions.
In this episode, we’ll be covering three unusual options:
E-readers vs. physical books: Kindles versus your everyday old book.
Hand dryers vs. paper towels: I personally find hand dryers annoying.
The best type of laundry detergent: There are many options, but I've been seeing a lot of advertising for those strip things, and I have strong opinions about them.
In this episode, I share:
The pr...2024-09-0914 min
Now, That's What I Call Green.Paddy Gower on Climate Change: Lessons from AntarcticaToday, we have a man who needs no introduction: Patrick ‘Paddy’ Gower. Paddy is an incredibly well-respected journalist in Aotearoa, known for tackling complex issues head-on. His latest documentary, On Ice, focuses on climate change and his journey to Antarctica.
In this episode, he shares:
Why he decided to cover climate change
What it was like in Antarctica
What he learned during his time in Antarctica
The alarming impact Antarctica has on the rest of the world
Why he finds Antarctic scientists so impressive
Why adaptation to climate change is necessary and why discussions should focus on r...2024-09-0244 min
Now, That's What I Call Green.Whale Poo, Climate Action, and Body Confidence: Meet Science Communicator and Model Laura WellsWe all know science is fascinating, but sometimes the way it's communicated is... less than captivating.
That’s why I’m really excited to chat with Laura Wells. Laura Wells is a science communicator, presenter, environmental advocate, model, and social media professional from Sydney. Over the past 14 years, since graduating with degrees in Biology and Law, she has amassed a wealth of experience in the science media
space. Laura has become a regular and trusted presenter for national and international programs, campaigns, and events. She has presented science content for National Geographic, hosted a children's science TV show...2024-08-2642 min
Now, That's What I Call Green.This or That? What's better? EVs vs. Hybrids, Cotton vs. Bamboo Fabric, Bamboo vs. Plastic ToothbrushesWelcome to another "This or That" episode!
This short, snappy installment investigates the sustainability of three topics you've asked me about, helping you make informed decisions.
Today, it's: Electric Vehicles (EVs) vs. Hybrids, Cotton vs. Bamboo Fabric, and Bamboo vs. Plastic Toothbrushes.
In this episode I share:
EVs generally produce 50% fewer emissions over their lifetime compared to traditional internal combustion engine vehicles.
How hybrids can offer a more accessible and affordable option.
Why, despite the initial carbon footprint from battery manufacturing, EVs outperform hybrids.
The types of people hybrids might...2024-08-1911 min
Now, That's What I Call Green.Let's chat conservation in Aotearoa. Meet the CEO of WWF-NZ, Kayla.I thoroughly enjoy talking to incredibly smart people who make you realise you know nothing compared to them.
Dr Kayla Kingdon-Bebb is the CEO of WWF New
Zealand and is a passionate advocate for conservation and has a very interesting background in indigenous studies and treaty law.
If you’re interested in conservation and how the organisations involved try to help the world, then this is a chat for you. And if you’re interested in finding out how
much help even the big groups need, this will be an eye opener!
In this...2024-08-1336 min
Now, That's What I Call Green.Greenwashing, fast fashion, private jets and the UN: Meet John Pabon for sustainability without the BS.When it comes to environmentalism and sustainability there are a wide range of opinions and perspectives, but one person I have been very excited to talk to is John Pabon.
This chat did feel a bit like chatting to a mirror, but he has such an incredible way of explaining concepts that I only ever even voice in my own head.
John has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, he travelled the world studying the impacts of sustainability first-hand in factories, on fields...2024-08-0548 min
Now, That's What I Call Green.Meet the expert: What is climate change anyway?! Here’s Dr Jim Salinger.I am so excited to speak with the guest for this episode! I have wanted to have a proper discussion with him ever since I first met him.
Dr Jim Salinger is a noted international climate scientist and amongst his many achievements he is known for being the involved in the first detection of global warming (climate change) in 1976.
Since then he has been a vocal communicator and educator around climate change and if there is anything about it you don’t understand, he is the expert to get all the answers from. So naturally that’s what...2024-07-2946 min
Now, That's What I Call Green.Bottled water is a bit of a scam... Do you think it's safer and healthier?So, bottled water is kind of scam. People think it is healthier and safer despite no evidence showing that... So is it all one big marketing scam?! Well... kinda.I’m going to take you through the history of bottled water to show exactly how we ended up where we are, and why it is so, so, so bad that we are where we are. In this episode I share: - the surprisingly long history of bottled water - what needed to happen to make bottled water really popular- the weird correlation between...2024-07-1525 min
Now, That's What I Call Green.This or that? What's better, what you eat or where it's from, paper or plastic bags... and light bulbs??Welcome to another This or That episode where I break down the least impactful options from things you have asked.
This weeks selection has a very controversial topic as well as one that maaay just surprise you.
There is also a prize for participating in this one so make sure you listen until then end!
In this episode I share:
- What uses more energy, turning off lights or energy efficient bulbs
- What has less of an impact, Paper or plastic bags
- What resources and processes are made to make p...2024-07-0909 min
Now, That's What I Call Green.Happy Plastic Free July! Meet Rebecca Prince-Ruiz, the founder of the movement.Happy Plastic Free July! PFJ is a grass roots movement that is all about encouraging us all to reduce our use of plastics and be part of the solution to plastic pollution.
So who better to talk to than the founder of this very movement, Rebecca Prince-Ruiz. I am honestly so excited to talk to Rebecca and hear all her wisdom, advice, tips
and even a few kernels of optimism about the plastic pollution problem.
In this episode Rebecca shares:
- Her background and how she got into plastic free July
- ...2024-07-0142 min
Now, that’s what I call Business.It's the final episode... for now! Let's end with an Incrediball update.So you may have seen my social media posts, or figured things out from the title of this episode, but ‘Now, That’s What I Call Business’ is ending…or at least going on indefinite hiatus.
There has been a lot of things going on behind the scenes, and it’s taken me a while but I have made this decision after much thought.
BUT! We’re going to go out with one last episode and there is a lot of stuff to know before we wrap this podcast up.
In this episode I share:
...2024-06-2409 min
Now, That's What I Call Green.This or that? What's better, shower or bath, dishwashers or hand-washing, reusable or single-use straws?!Big news! Now, That’s What I Call Green is going to become a weekly podcast! I have put the business podcast on hiatus and we will be going weekly podcasts here, but there is a twist.
We’ll be alternating between different styles of episode. On one week you’ll have deep dives and interviews, but on the other we’re going to be something new, and that’s what we’re doing today.
It’s time for This or That, where I analyse different options and reveal the most environmentally friendly option and for our first...2024-06-2412 min
Now, That's What I Call Green.Our tech obsession is fueling poverty, war and human trafficking. How, and what can we do to help?This is going to be a very deep episode. We’re talking human rights violations, genocide and human trafficking and it all comes down to the devices you use and the batteries that power them.
While Electric Vehicles are definitively better than fossil fuel vehicles, they are not perfect and it’s important to understand why. I’m not doing this episode to induce guilt or horror, but before we can make impactful change, we often need to first understand exactly what is going on.
In this episode I share:
- Why EVS are definiti...2024-06-1716 min
Now, That's What I Call Green.World Oceans Day is coming up... And they need our help! Here's why, and what to do about it!Today it is all about World Oceans Day (8th June).
They are the life blood of our planet, but they are under incredibly serious threat.
For this episode I’m going to be blunt and maybe a little bit depressing, at least to start with.
Our oceans face multiple threats and there is already catastrophic damage being done to them. Don’t worry, in this episode I’ll also offer some hope and some options on how to help, but to start I’m really going to reveal how dire things are.
In thi...2024-06-0315 min
Now, That's What I Call Green.Behind the scenes with Brianne, chatting rewilding, sustainable business, lawn culture and a look into my life.It was my birthday a couple of weeks ago and to celebrate we did things a little differently. Kate, one of the team from Business, but Better joined me and peppered me with millions of questions.
It's a behind the scenes peek at my life, business thoughts and sustainability advice. Kate wouldn't let me leave until she had asked all the questions she wanted.
In this episode we share:
- What the process of rewilding my yard was like at the start
- What is holding kiwis back from developing their...2024-05-2852 min
Now, That's What I Call Green.It's Ruud Kleinpaste! And today is World Bee Day. So let's talk bugs, the insect apocalypse and how not to be afraid of spiders.It’s world Bee Day, and to delve further into the topic, I have been very lucky to get Ruud Kleinpaste (or you may know him as ‘the bug man) onto the podcast. He is a bug enthusiast, tv presenter and is always happy to share his face with a wētā so who better to join my on the annual day of the Bees!?
In this episode Ruud shares:
- What his actual background and education is
- How to get people to not be scared of insects anymore
- How and why he keeps wētā in...2024-05-1954 min
Now, that’s what I call Business.It's the Two Raw Sisters! Let's chat building a business, selling books creating a brand with your family.This week we have two people in the podcast chairs today, Rosa and Margo Flanagan from The Two Raw Sisters.
You may have come across their books, app or their enormous presence on social media.
Their whole thing is about making food fun again, whilst still being good for you.
They are amazing business women and have so many lessons to share about building a business, collaborating with partners and so much more.
In this episode they share:
- The ways that eating wrong and diet culture can really affect ou...2024-05-1345 min
Bold CompanyBrianne West - IncrediballsIn this episode of "Bold Company," hosts Hannah and Vaughan sit down with Brianne West, a serial entrepreneur from Canterbury. Brianne recounts her evolution from a university student experimenting with cosmetic chemistry to becoming a leader in sustainable business. She delves into the challenges and triumphs of developing eco-friendly products how engaging with the community has been crucial to her success. Tune in to hear Brianne's inspiring story of innovation, determination, and her drive to make a positive impact on the planet.2024-05-0730 min
Now, That's What I Call Green.How can we travel more sustainable, more ethically? Jessica from Lonely Planet gives us the rundown.If you’re like me, you might have constantly conflicting feelings about travel
On one hand I can’t help but feel a little bit guilty about all the associated impacts.
But of course on the other hand there are the benefits of that travel for both the traveler and they places they go to.
This usually results in a very confused conscience. So to help clear things up a little, maybe, today I am going to be talking about how to travel sustainably, or as I prefer to call it, travel fairly.
2024-05-0634 min
Now, that’s what I call Business.Bonus Episode: An Incrediball update... and how we managed to build the hype so thousands wanted to come to our taste testing...This is a special bonus episode to give you an update on all things Incrediballs, as many of you have been asking me what is going on.
As you may know, earlier this week we held our very first taste testing party and it was both incredible and chaotic and so we have thoughts from that to share, updates on the progress and also a few lessons to impart from this journey as well.
In this episode I share:
- The initial thoughts and feelings after the taste test
- Why...2024-05-0112 min
Now, that’s what I call Business.It's Kathy from Appletastic! Let's chat going from rough idea, to launch in under a year.I am very excited to get to introduce you to Kathy from Appletastic.
Kathy actually booked a mentoring session with me about a year ago and had a few different ideas, but the common theme for them all was that she wanted to start a business that helped her community.
I have seen her weather some storms, but despite them all she has launched an incredible business and I reckon her story is a great peek at what it can be like to launch, get mentoring and follow your passion.
In this episode...2024-04-2933 min
Now, That's What I Call Green.Bonus Episode! Your actions and how you make the world a better place, this Earth Day.Caring about the environment can be quite isolating.
The news is rarely cheerful about the state of the planet (despite plenty of good things going on) and that is leading to skyrocketing rates of eco-anxiety even in children as young as five.
There is a general sense of apathy is settling in amongst people who are beginning to feel it is too late. It certainly isn't. And I did an episode about that a few weeks ago, so I won't rehash that story.
But I want to tackle the isolating part. Because you...2024-04-2207 min
Now, That's What I Call Green.It's Earth Day! So let's talk about... Sharks. And if they all die, we will too.Happy Earth Day everyone! It can mean a lot of different things to a lot of different people and this year I have decided to make it about sharks. Obviously.
I am obviously somewhat obsessed with sharks, but people are so scared of them, sometimes to the point of wanting to cull them all. But sharks are essential for our planet and I am going to explain why and how you can help them in this episode.
To help I am joined by my guest co-host Kate, one of the team from Business, but Better...2024-04-2223 min
Now, that’s what I call Business.Sustainable business works. So here are ten steps to making your business more sustainable.This episode is all about sustainable business and how you can inject sustainability into your business every day.
The thing is, sustainability is confusing as fuck and a survey I read recently said that 85% of business owners want to be more sustainable but have no idea where to start.
So if you are unsure where to even begin, why not start with this podcast episode.
We’ll be going through 10, easy, baby steps to get you started on bringing a little bit of sustainability into your business.
In this episode I sh...2024-04-1513 min
Loving the ImperfectFinding Solace in the Garden with Vita Sackville-West and Psalm 52Send us a textIn this tenth episode, I introduce you to Vita Sackville-West, owner and creator of Sissinghurst Castle Gardens in Kent, England. She was my muse and the voice in my head for many years when I was doing a lot of gardening. I'm happy to tell you a little about her in this episode and share a reading from one of her garden books about olive trees. In Psalm 52, David compares himself to an olive tree, so we will talk a little about olive trees and hear about their appearance in the holy texts...2024-04-1123 min
Now, That's What I Call Green.Your top 10 sustainability myths - answered!When it comes to being sustainable there is often a lot of bullshit we have to wade through in order to find the right way to live AND help the environment.
There is honestly a shitload of myths around sustainability and in this episode we are going to be shining a light on the top 10 so that you’ll know what to choose and what to avoid.
Some of these were suggested by you on Instagram, so thanks for the assist!
In this episode I share:
- Why we falsely believe su...2024-04-0819 minNow, that’s what I call Business.Now, That's What I Call Business TrailerWelcome to Now, That's What I Call Business!
Kia ora! I'm Brianne, the founder and former CEO of Ethique, the world's first regenerative beauty brand, and my latest adventures, Incrediballs and Business, but Better. I've been on this entrepreneurial journey for over 15 years, and if you'd told me a year ago I'd be starting a podcast, I would have laughed. But here we are, and I'm thrilled you're joining me.
Why I started this podcast
After stepping away from my role at Ethique in 2023, I found myself diving headfirst into new ventures and...2024-04-0101 min
Now, that’s what I call Business.It's Brooke from Sharesies! Let's chat changing the world through investment.This week I am talking to the incredible Brooke from Sharesies, a platform that is changing the investment game.
I first met the sharesies crew in 2017 in my very first angel investment pitch and I was blown away by how lovely they all were, and what a good (and simple) idea Sharesies was.
Their mission is all about creating financial empowerment for everybody and Brooke has done this as one of six co-leaders which is unusual, but super effective.
In this episode Brooke shares:
- How Sharesies started
- How they worked...2024-04-0121 min
Now, That's What I Call Green.Can you have an ethical Easter? Chocolate is rife with stuff like child labour and environmental destruction. Here's how to avoid it.It’s Easter time and we are all rushing to the stores to buy pointless, over packaged Easter eggs.
While we love the taste of chocolate it’s a sad fact that ever sale further supports forced labour and environmental destruction.
I have spoken about this before and received a cease and desist letter from a chocolate company, even though everything I said was all factually correct.
This podcast focuses on sustainability and for this episode we are looking at an aspect of sustainability we don’t always discuss. People.
We’ll be di...2024-03-2517 min
Now, That's What I Call Green.Plastic sucks! So let's put everything in glass... right? What's better; glass, plastic or aluminium?We are back! Thank you for your patience while we sorted out a bit of our workload, but your reward is that this week we are doing one of my favourite episodes.
It has taken a lot of research and a lot of reading that made me really quite f*cking angry about the way we do things.
Today we are talking about what is actually good for the environment, Plastic glass or aluminium and one of them is the absolute worst and it’s not what you think. And the answer to what we ca...2024-03-1814 minNow, that’s what I call Business.If women-led startups outperform their male counterparts, why do we only give them 2% of investment...?Today we’re talking about the infuriating world of investment and shining a light on women in business in honour of International Women’s day.
Despite the fact that statistics show just how successful women led business can be, investment in them is pitifully low and if we don’t change the status quo, that is probably not going to change.
This is not an anti men episode, or an ‘us vs them’ discussion it is just sharing what studies have found about the under representation and support of women led
businesses.
In this episo...2024-03-0916 minNow, that’s what I call Business.Five reasons most businesses fail... So you don't make these mistakes!Failure.
Yes, the beloved F word, well it’s not my beloved f word, I think we all know I have another favourite F word. Most businesses fail though, in fact it’s a common statistic that 65% of businesses
will collapse in their first decade. While that may seem grim but I do think that failure to try something is a far greater failure than trying and failing.
But there are 5 very specific reasons behind why most businesses fail, and if you don’t know what they are, today we’ll be covering them and also how to comba...2024-03-0417 minNow, that’s what I call Business.Should you build a personal brand? And if so, how do you do it?Today we’re talking about Personal Brands. Some people will say you need a personal brand but a better way of putting this is probably to say that you ‘need to control’ your personal brand and you might even want to grow it. The relationship between your personal brand and your business is complicated and intricate and, well, confusing. But the more you understand it the better
you’ll be able to utilise it and help grow your business. So that’s what this episode is all about.
In this episode I share:
- What exactly is a pers...2024-02-2626 min
Now, That's What I Call Green.It's definitely not too late! Your dose of hope for our planet.There’s something I’ve been seeing a lot of on social media lately. Ecoapathy. Ecoanxiety. There is a growing number of people who are not only angry and apathetic but also saying “what is the point, it’s too late now to prevent climate catastrophe’.This is a mindset that is actually dangerous to the environmental cause, especially since it is actually not too late to fix things and in fact, we kind of already are. So for this episode, while I will be honest about the dire state of things, I’m going to give you a little hope...2024-02-1912 min
Now, that’s what I call Business.Let's chat beer, brand, community (and algae...) with Oscar McMahon from Young Henry's!Today we are mixing things up and instead of sharing my own thoughts, we are joined by Oscar McMahon the cofounder of Young Henry’s. Besides being a wildly successful, trail brazing brewing company, they are also known for their commitment to sustainability and community. They have set the benchmark in the industry for environmental consciousness, integrating eco friendly practices at every aspect of their business. They are a stand out brand and have done amazing things with their business.
In this episode Oscar shares:
How they have embedded their brand so that consumers get the Y...2024-02-1242 min
Now, That's What I Call Green.Yes... your lawn sucks for the environment (sorry...)This week we’re going to talk about lawns. They look great, right? They're soft to walk on, I guess they're nice enough to look at. They're great for backyard cricket if you are one of those people. But they're actually pretty shit for the environment. For a long time I’ve been a big advocate for just digging up all lawns, but if you don’t quite understand why I feel this way, this is the episode for you.
In this episode I share:
- The centuries long history of lawns and how they became super p...2024-02-0509 minNow, that’s what I call Business.WTF is strategy... and how do I build one?This episode we are having a strategy check in (it's more interesting than it sounds I promise).
Before you run away, hear me out. Strategy is the back bone of your business, it keeps you on track and helps when it comes to making some of the harder decisions.
I know strategy and business plans can seem overwhelming with details and planning, but it can actually be quite simple.
So for this episode I’m going to help you cut through the weeds when it comes to business strategy and figure out exactly wh...2024-01-3121 min
The Sauce NZThe Sauce with the Incrediball Brianne WestThis episode features Vicki Ravlich-Horan's iconic annual food trends predictions for 2024 as she puts Tash to the test. As far as the future goes - you can't get more transformative than Brianne West, entrepreneurial founder of Ethique and more recently, Incrediballs. You'll be so inspired you'll be reaching for camel milk. 2024-01-3156 minNow, That's What I Call Green.There is no such thing as the perfect environmentalist!I have had enough of trolls and the idea of the perfect environmentalist. I’m sure many of you have seen or experienced random people on the internet tearing down anyone’s attempts at being eco friendly by pointing out other areas where they have failed to do so.
There is no such thing as a perfect environmentalist and anyone who claims there is, is either deluded, or using the concept to create negativity and undermine environmental causes.
So for this episode we are taking a good hard look at why people eco shame individuals and...2024-01-2220 minNow, that’s what I call Business.Here is how to start a business - in just 10 easy steps.The hardest part about starting a business is…starting. At least that’s according to what many of you have told me.
You have these amazing ideas and business concepts but actually starting them is where a fair few of you are apparently getting stuck.
With it being a new year it’s the perfect time to start about starting that business you have always talked about and because I hear that the starting point is so hard for so many of you, I have created my favourite 10 steps to starting your own business.
Don’...2024-01-1713 minNow, That's What I Call Green.New Year Resolutions - or what you can do at home this year, to lighten your impact on the planet.Today we're going to focus on resolutions.
I know, nobody keeps resolutions, so let's call them goals. This episode is all about sustainability goals for our personal lives, because yes, we need systemic change to change the world, but we can also do our bit with individual action.
Now this is going to cover a whole range of topics and if you can pick up and try even one of them this year you could be reaping the benefits by the end of the year.
In this episode I share:
Exactly where I got th...2024-01-1416 min
Now, that’s what I call Business.How to grow your business faster, and more profitably. Because ethical business works.I am just back from my trip to the UK for Incrediballs, and I have updates! Also, on this episode of 'Now, That's What I Call Business' we're talking how to grow your business faster, and more profitably. But maybe not in the way you think. Think ethical practices and profits don't mix? Prepare to have your mind changed!
Join me as we delve into compelling data from The Wharton School, McKinsey, and others. I'm breaking down hard facts and studies, proving that sustainable and ethical business isn't just a 'nice-to-have'; it's a powerful driver for increasing...2023-11-2914 min
Now, That's What I Call Green.Fast beauty sucks! What is it, why is it and how can you be a better beauty consumer (and still look fab!).This time, we're tackling the rubbish (literally) world of fast beauty. You know, the kind that's all over your TikTok and Instagram feeds with the weirdest trends and obsession with buying the next greatest foundation. Fast beauty may look pretty on the surface, but there is a massive catch; the real cost of keeping up with these ever-changing trends, to people and planet. I'm having a chat about the not-so-pretty side of fast beauty – from the piles of plastic packaging to the pressure on our planet. I've got some stats that might just make you rethink that next 'must-have' be...2023-11-2918 min
Kiwi YarnsBrianne WestWell I’m not mad about the fact that this week’s guest is yet another wonderful Kiwi success story - another brilliantly smart woman who’s made a name for herself on the global stage for all the right reasons.Brianne West is the founder and former CEO of Ethique - the world’s first zero waste beauty brand.As it stands, Ethique has prevented more than 28 million plastic bottles from beauty and household items from being made and disposed of in landfills.Her next target? Plastic drink bottles. What a woman! She cann...2023-11-1948 min
Now, that’s what I call Business.Biz Bites with Kendall Flutey from Banqer: empowering financial literacy in youth, navigating startup challenges, and how to grow a real purpose-driven company.In our fourth episode of Biz Bites, I'm joined by Kendall Flutey, the dynamic co-founder of Banqer, an innovative platform revolutionizing financial education for the younger generation. I don't know about you, but I learned nothing about money growing up... Kendall is working to change that! We chatted the essentials of instilling financial literacy in young people, the journey of overcoming startup hurdles, and the art of cultivating a purpose-driven business. Kendall is well known for her groundbreaking work in financial education and I'm so delighted she has shared her unique insights and strategies with me.
Our...2023-11-1618 min
Best of BusinessBrianne West: Ethique founder launches new start-up designed to cut down on single-use plastic bottle wasteThe brains behind New Zealand's largest regenerative beauty brand has her eyes on a new sustainable venture. Brianne West plans to reduce the use of single-use plastic soda bottles with ‘Incrediballs', tablets that add fizz and flavour to a glass of water. West says ‘Incrediballs' will be packaged in fully home compostable wrapping to prevent moisture from damaging the product before use. "We found a company in the UK that literally just patented new technology, that means this product is a lot more stable environmentally." LISTEN ABOVE See...2023-11-1306 min
Now, that’s what I call Business.It's No Fear November. Let's talk fear of failure and judgement and why you shouldn't care.Welcome to No Fear November! I’m Brianne West, and in this episode we're talking fear... of failure and judgement mostly. Which all entrepreneurs will be familiar with. It's not just me chatting, we've also got Simran Kaur of Girls that Invest, Kendall Flutey of Banqer, Brooke Roberts of Sharesies, Simon Coley from Karma Drinks and Elliot Midalia from Boody sharing their thoughts too.
If your knees are knocking at the thought of your next big move, or the media’s mean streak (hear you), I’m here to say: Who the hell cares? In a century, we'll...2023-11-0820 minNow, That's What I Call Green.Your holiday gift guide to a more sustainable Christmas!This Christmas, your presence, is present enough... (pass me a bucket). But this sentiment is so true, even if you find the sentence a little vomit inducing. This episode is all about dodging the holiday excess and nailing the art of gifting with a conscience. Chatting how to keep things magical without the environmental baggage. Think less clutter, more memories; less wrapping, more... laughing? We're doing Secret Santa to make life easier, and I'm even going to tell you why your grandma's knitted socks might just be the sweetest thing you'll ever receive. Let's make this holiday season one...2023-11-0811 min
Now, that’s what I call Business.Biz Bites with Simran Kaur from Girls that Invest: How to build a community, market your business and all things social media.The third episode of Biz Bites features Simran Kaur (you will know her as one of the co-founders of the Girls That Invest podcast and the global media empire). We chat everything from social media, how to build a community (from the queen of community building herself), how to start and build a mission-driven business and successful marketing tactics.
Our Snappy Snippets feature business owners changing the world with their enterprises and some big questions around what they are superstars at!
No intros, no waffle (okay, well not much), just helpful snappy answers to help you build your businesses!
...2023-10-3122 min
Now, that’s what I call Business.Do people actually know what your brand stands for? Or is it too complicated...?One of my favourite topics is branding right - it's so creative and exciting and fun... and it can be a total nightmare that screws up your entire business.
But fear not, I'm breaking down how to simplify your branding, because complex brand ideas make life harder.
In this episode, I spotlight some unforgettable branding mishaps and their costly consequences. And they were done by the biggest brands. I also spotlight some entrepreneurs like Simran Kaur (Girls that Invest), Kendall Flutey (Banqer) and Brooke Roberts (Sharesies) who are absolutely nailing their branding in Aotearoa and...2023-10-2723 minNow, That's What I Call Green.Sustainable Eating is complicated! Choices, challenges, and change.In this episode of "Now, That's What I Call Green," discover the intricate world of sustainable eating. Discover the environmental impacts of popular options like oat milk (which is the best plant milk...?) and the innovative realm of lab-grown meat. I chat the issue of food waste, revealing alarming statistics and practical solutions - because it's one of the easiest things we can do to lessen our impact. Also, ever eaten an insect? Gain insights into the challenges and successes of adopting an eco-conscious diet. Whether you're a seasoned green enthusiast or just beginning your sustainable journey, this episode...2023-10-2727 min
Now, that’s what I call Business.Biz Bites with Brianne West: All your questions about Incrediballs answered!Our second bonus episode 'Biz Bites' with Brianne answers your burning questions about Incrediballs. Curious about when you can invest, the fizziness factor, or why we're launching into three markets simultaneously? This snappy episode has you covered. We're also tackling the big issues like imposter syndrome and the plastic pollution crisis.
Our Snappy Snippets feature business owners changing the world with their enterprises and some big questions around what they are superstars at!
No intros, no waffle (okay, well not much), just helpful snappy answers to help you build your businesses!
Brianne:
www.briannewest.com
https://www.instagram.com...2023-10-2313 minNow, that’s what I call Business.Greener Business IS Better Business: 10 baby steps towards making your business more sustainable.Yes! It IS possible to implement sustainable business policies AND be profitable at the same time. And no, profit isn't a dirty word. But more on that later.
Overhauling your business might sound daunting, but trust me, it's simpler than you think. Today, I’m pulling back the curtains on 10 tangible ways to sprinkle some sustainability into your business model and yes, I'm speaking from experience. Ever wondered about the true deal with carbon offsetting? Or why your office tea bags might be crying out for a sustainable switch-up? And hey, is your logo-loving merch really doing the planet an...2023-10-1817 min
Now, that’s what I call Business.Biz Bites with Ethically Kate. How to build a personal brand, build community and change the world.The first episode of Biz Bites features Kate Hall (you will know her as Ethically Kate) talking everything personal brand, instagram growth, community building, delegation and work-life balance (but without the bullsh*t).
Our Snappy Snippets feature business owners changing the world with their enterprises and some big questions around what they are superstars at!
No intros, no waffle (okay, well not much), just helpful snappy answers to help you build your businesses!
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
...2023-10-1622 minNow, that’s what I call Business.Let's talk Founder Wellbeing... and how to Balance Business and your BrainEmbarking on the entrepreneurial journey with Ethique and Incrediballs has been a whirlwind of triumphs, stumbles, and invaluable lessons. This is an honest (and deeper than expected) chat about founder well-being and mental health. Throughout this episode, the curtain is drawn back on my personal pathways of establishing boundaries, fostering resilience, and forming supportive networks, revealing that prioritizing mental health isn’t merely a personal benefit, but a fundamental pillar for business success and sustainability too. Because if you're burned out, or simply not feeling your best, you can't do your best for your business.
Find us online:
...2023-10-1224 min
Now, That's What I Call Green.Embracing Sustainable Living with Ethically Kate - Having Difficult Conversations and Remaining Optimistic.It's a special episode of "Now, That's What I Call Green," because my first guest is one of the superstars of the sustainability world in Aotearoa - Kate Hall (you'll probably know her as Ethically Kate). Join me as we explore Kate's personal journey toward sustainable living, the motivations that fuel her dedication, and the beacon of hope she finds in the midst of environmental crises. We chat how to navigate ethical dilemmas (ethics are subjective after all), and discuss the strange attitude that some people have about perfection being a requirement before they take action (and the judgement...2023-10-1139 min
SeedsBrianne West & Esha Chhabra on Regenerative Business: Seeds Conference sessionIn this episode we have Brianne West, founder of Ethique and Business but Better in conversation with international journalist Esha Chhabra, author of Working to Restore: Harnessing the power of regenerative business to heal the world. Listen to Brianne’s Seeds Podcast episode here. Listen to Esha’s Seeds Podcast episode here. More on seeds www.theseeds.nz More on Seeds Conference www.seedsconference.nz 2023-10-1046 minNow, that’s what I call Business.All things Export! My Ethique Journey & Incrediballs' Global Plans
Ever wondered how to successfully expand a brand overseas? Well, I have a few insights, and some mistakes to learn from! This episode is all about my first-hand experience of catapulting Ethique to international success through 22 countries - what worked and what didn't. From understanding export regulations to choosing ethical retail partners, get actionable business strategies and insights. Plus, discover why Incrediballs is simultaneously launching in NZ, Australia, and the USA (is that a crazy decision...). Ideal for entrepreneurs looking for practical tips on global business expansion and sustainable partnerships.
2023-10-0428 minNow, That's What I Call Green.The Backyard Revolution: Your Role in Combating the Biodiversity CrisisEver given a side-eye to your backyard and considered its hidden eco-potential? In today's episode, I, Brianne West, dig into the unsung narratives of local ecosystems. We're diving into the silent retreat of our six-legged friends and what it means for our environment. From the sprawling concept of rewilding to quirky yet effective ways to boost life in your own patch of green, we'll unpack the big impact of small choices. Tune in, and arm yourself with the know-how to transform your outdoor space into a buzzing, thriving slice of nature's paradise. Who knew your backyard held such power?
...2023-09-2815 minNow, that’s what I call Business.Your Business Needs an Incrediball Community: Tips to Start YoursIn today's episode, I, Brianne West, will take you on a journey exploring the critical role that community building plays in mission-driven businesses—and really, any business at all (and damn it's hard to build one!). Understand why a vibrant community is not just another marketing tactic but stands as the very foundation of successful ventures. We'll discuss how it can amplify customer engagement and even enhance investment opportunities, drawing from real-life examples like Incrediballs, Girls that Invest, Mecca, and Gymshark. Join me to gain practical advice on fostering an enthusiastic and dedicated community that can elevate your mission-driven bu...2023-09-2815 min
Secret LifeBest Of: West — Body Dysmorphia: Male Body ShameSecret Life Podcast Ep 173 — Body dysmorphic disorder is a mental health disorder in which you can't stop thinking about one or more perceived defects or flaws in your appearance — a flaw that appears minor or can't be seen by others. But you may feel so embarrassed, ashamed and anxious that you may avoid many social situations. — Body dysmorphic disorder - Symptoms and causes - Mayo Clinic Body dysmorphic disorder affects about 1 in 50 people. In the United States, an estimated 5 million to 10 million people have this condition. NAMI resources: https://www.nami.org/Get-Involved/Awareness-Events/Mental-Health-Awareness-MonthContinu...2023-09-2525 minNow, that’s what I call Business.Unlocking the Secrets of Product Testing: From Flavour Fails to Delicious Drinks.Welcome to the intricate world of product testing in this week's episode of 'Now, That's What I Call Business.' I, Brianne West, will give you a behind-the-scenes look at Incrediballs' flavour evolution and share essential insights that can benefit any business. Discover the advantages and drawbacks of focus groups, understand the nuances between soft and hard launches, and learn why paying customers are your most valuable resource for feedback. Whether you're in food, tech, or any other sector, this episode promises to arm you with the knowledge to pave your path to success.
...2023-09-2016 minNow, That's What I Call Green.Environmental Policies & Election PromisesIn this special episode of 'Now, That's What I Call Green', I, Brianne West, sift through the environmental pledges of major political parties in the looming Aotearoa New Zealand election. Delving into subjects from climate change responsiveness to renewable energy vows, I'll lay out what each party is pledging—taking it with a grain of salt—for the well-being of our planet. Listen in to shape up as an informed voter and embrace your role as a dedicated kaitiaki (guardian) of our shared home.
Find us online:
Brianne:www.briannewest.com
https://www.instagram.com...2023-09-1319 minNow, that’s what I call Business.Busting the Top 5 Myths of Entrepreneurship: An Inside Look with a KEA World Class NZer!This week, I'm pulling back the curtain on the top 5 myths surrounding entrepreneurship. Dive in with me, Brianne, as we debunk common misconceptions like the need for massive capital, the idea of 'going it alone,' and the myth of instant success. I'll share personal stories from my journey with Ethique and give you updates on what's new with Incrediballs, including an exciting award I've recently snagged. Plus, I'll share insights from the Icehouse Ventures Showcase event and give you a chance to chip in for the Incrediballs slogan competition. Tune in for an authentic glimpse into the world...2023-09-0814 minNow, That's What I Call Green.Greenwashing 101 - How to Spot Fake Eco-Friendly ClaimsEver been duped by a so-called 'eco-friendly' product that was more 'meh' than 'green'?
In this episode of 'Now, That's What I Call Green', I, Brianne West, shine a spotlight on the sneaky world of greenwashing. We'll take a wander from the impactful days of Rachel Carson's 'Silent Spring' straight to the glossy ads of today's fast fashion. Unmask the top five greenwashing tactics and grasp why discerning the genuine from the gimmicky matters a ton. Whether you're hunting for the next eco buy or crafting a brand, this episode is your ticket to navigating the often-blurred lines of...2023-08-3015 minNow, that’s what I call Business.Understanding Investment Options for Startups: From Ethique's Lessons to Incrediballs' FutureIn this episode, I'll (hi, I'm Brianne) chat about the complexities of startup investment, sharing insights from my journey with Ethique and looking ahead to what's in store for Incrediballs. Let's delve into why certain businesses go after investment while it might not be the right fit for others. I'll walk you through diverse funding paths like angel investing, venture capital, and equity crowdfunding, helping you chart your way through the maze of investment choices. Tune in to gain valuable advice and understand the potential pitfalls as you contemplate this pivotal business move.
Find us online:
2023-08-2428 min
This Climate BusinessBrianne West: from shampoo to fizzy drinks with no water (not much anyways)In Aotearoa New Zealand, we throw away a staggering 97 million single-use plastic drinks containers each year, with less than 7% of those ever getting recycled. Seems dumb especially when most of that drink is water. Brianne West is the founder of Ethique, the eco-beauty products business that took water out of cosmetics and saved millions of tons of plastic, water and emissions in the process. Ethique exports to more than 20 countries and was sold in 2020. Brianne is turning that success in beauty to fizzy drinks - called Incrediballs - and she joins Vincent. We have a climate policy pr...2023-08-2343 min
Big Mistake#12 - Brianne West — Confronting confrontation, commitment-phobia, and some advice on advice.In this episode with Ethique's founder, Brianne West, we chat about:
The challenges of confrontation
The bottomless pit of start-up advice
Being brave and speaking up
Commitment-phobia
Briant West: https://www.linkedin.com/in/briannemwest/2023-08-171h 25Now, That's What I Call Green.Debunking Sustainability Myths: Trees, Paper vs. Plastic & 'Natural' ProductsIn the kick-off episode of "Now, That's What I Call Green", I, Brianne West - your friendly nature obsessed biochemist, am about to bust some sustainability myths wide open! Ever wondered about the real scoop on tree planting or whether paper is actually better than plastic...? Or maybe you've been seduced by the "natural" label on products and thought, "How natural is it really?" Stick around for the latest eco-goss and snag a nifty tip to supercharge your eco-journey. Jump in for a laid-back, science-backed deep dive into the green world!
Find us online:
Brianne:2023-08-1613 minNow, that’s what I call Business.The Incrediball Art of Building BrandsDive into the world of branding with me! In this episode, I'm peeling back the layers to uncover the essence of what truly makes a brand shine in today's crowded marketplace. I'll tackle the common misconceptions about branding and give you a glimpse into real-world examples of unique brand propositions from my own experiences in building brands with purpose.
But wait, there's more! Together, we'll dive into a concise branding exercise that might just change how you view your brand's foundational values. Whether you're on the brink of launching your own brand or you're simply fascinated by the magic...2023-08-1017 minNow, that’s what I call Business.Success in the UK!In the third episode of "Now That's What I Call Business," it's me, Brianne West, Founder & CEO of Incrediballs and founder of Ethique. I'm jetting off to the UK, battling the never-ending rain, and cracking the code on some world-first plastic-free packaging for my drinks brand. Dive into the reasons I'm sticking to my 'ballsy' name choice, the way I'm shaping our social media strategy, and my ambitious plans to combat preventable blindness and ensure clean drinking water for all.
Find us online:
Brianne:www.briannewest.com
https://www.instagram.com/briannemwest/2023-07-2515 minNow, that’s what I call Business.The Incrediball(ly) Audacious Plan: Shaking Up the Beverage IndustryIn this second episode of 'Now, That's What I Call Business,' it's me, Brianne West, founder of Ethique, Business, but Better and Incrediballs! I'll be fumbling my way through the origin story and grand ambitions of my latest venture - Incrediballs. Strap in as I give a frank and funny (I hope...) exploration of my past business adventures (and misadventures), and how they've influenced my mission to change up the drinks industry. Come with me on this whirlwind journey through the wild world of bottled beverages and share my dreams of making plastic a thing of the past...2023-07-0713 minNow, that’s what I call Business.Launch Day!In the inaugural episode of 'Now, That's What I Call Business,' I'm Brianne West, founder of Ethique. Today, I'll be taking you along as I embark on my new venture, Incrediballs. Dive deep into the backstory of how I founded Ethique, my past business endeavors, and why I'm now motivated to change the beverage industry. You'll get a front-row seat to the excitement, challenges, and passion behind my mission to create a sustainable, purpose-driven business. Welcome to my journey of building the next billion-dollar eco-enterprise.
Find us online:
Brianne:www.briannewest.com
2023-07-0111 min
SME & Entrepreneur PodcastProfit with Purpose: Unveiling the Secrets of Purpose-driven Entrepreneurs Guest Brianne WestWelcome to an extraordinary episode of the SME & Entrepreneur Podcast, where we have the privilege of hosting the brilliant Brianne West, a game-changing entrepreneur and the visionary founder of Ethique. Get ready to be inspired as we delve into Brianne's remarkable journey and her mission to revolutionize the beauty industry with her regenerative brand.
Brianne, who is not only a highly accomplished entrepreneur but also a headline speaker at SME&E Growth, brings a wealth of knowledge and expertise to our conversation. Her trailblazing achievements have gained global recognition, from being named a 'Top 100...2023-05-3049 minBest of BusinessBrianne West: Former Ethique CEO on her latest business venture Business But BetterFounder of hugely successful beauty bar brand Ethique Brianne West is out to help others achieve their own success. After stepping down as Ethique's CEO, West launched Business But Better, an organisation that mentors and coaches other start-up social enterprises. Brianne West says stepping down from Ethique was a hard decision, but she believed it was in the company's best interests to depart. "I want to help as many people as possible, so I thought- what if I distil the lessons and mistakes I've made into little, short, snippet-y videos, put them online a...2023-04-3010 minBest of BusinessBrianne West: Ethique founder on creating a globally successful brand, disrupting the beauty industryWe have another New Zealand business superstar. Brianne West’s beauty and lifestyle company Ethique is on a roll, to put it mildly. They have eliminated more than 25 million plastic containers worldwide, creating concentrated beauty bars that are good for the planet and the user. Brianne's been featured in Forbes, has a fan in Britney Spears and is even immortalised as a Barbie doll. Brianne West joined Tim Dower. LISTEN ABOVE See omnystudio.com/listener for privacy information.2023-01-1810 min
Holiday BreakfastBrianne West: Ethique founder on creating a globally successful brand, disrupting the beauty industryWe have another New Zealand business superstar. Brianne West’s beauty and lifestyle company Ethique is on a roll, to put it mildly. They have eliminated more than 25 million plastic containers worldwide, creating concentrated beauty bars that are good for the planet and the user. Brianne's been featured in Forbes, has a fan in Britney Spears and is even immortalised as a Barbie doll. Brianne West joined Tim Dower. LISTEN ABOVE See omnystudio.com/listener for privacy information.2023-01-1810 min
People Inspired By Purpose - Purposely Podcast#110 Successful beauty company delivering purpose and profit, Brianne West founder & CEO of EthiqueBrianne West joins Purposely to share her founder story starting Ethique and most recently the Ethique Foundation.
Ethique is a for-profit company, driven by purpose. A highly successful beauty and lifestyle brand with products sold in 22 countries and a valuation of over $100 million - a real success story. However, talking with Brianne, it is clear it that profit is not the only metric they use to judge their success. As one of New Zealand’s founding B Corps, the company is living wage accredited, works with cooperatives around the world to source ingredients and donates 20% of profit to...2022-10-3149 min
Slow It DownBrianne West - From Humble Christchurch Beginnings to Britney Spears EndorsementsBrianne West is a British-born environmentalist, social entrepreneur, and founder of regenerative lifestyle and beauty brand, Ethique. The brand produces a range of solid beauty bars - from shampoo and conditioner to facial cleansers and moisturisers, body butters and deodorants - which are vegan, cruelty-free, palm oil-free, plastic-free, made with directly traded ingredients and packaged in home-compostable materials. West founded the brand ten years ago with the aim of creating a business that would address environmental issues - namely the plastic pollution. Now in its tenth year, the bars are still beloved by environmentally conscious customers around the world, garnering...2022-08-1138 min
Girls That InvestEthical Investing with Brianne West, Founder and CEO of EthiqueThank you to Shopback for powering this weeks episode! With Shopback, you get access to a whole range of exclusive offers, a wide variety of shops such as fashion, food, services, and plenty of others – all on one platform which saves our time and quite literally our money. It's a win-win!Hello and welcome back lovelies! Today we have Brianne West, founder and CEO of Ethique, on the show (ahhhh!). We discuss why ethical investing is important, red flags to look out for in companies and all things business! InstagramTikTokTwitterFacebookTill next week team,...2022-06-2023 min
Lead on Purpose with James LaughlinBrianne West Recap: Regenerative LeadershipLearn all about Regenerative Leadership with Brianne West. In todays episode I chat to Environmentalist and Social Entrepreneur - Brianne West. Brianne is the founder and CEO of Ethique – a regenerative beauty brand founded in Aotearoa New Zealand and now sold in over 22 countries, in more than 8000 stores.Brianne is passionate about protecting and restoring our environment and she believes that business should benefit everyone involved, from suppliers, to the team - not just shareholders. Brianne was named a ‘ Top 100 Global Thinker’ by Foreign Policy magazine in 2016, the 2019 NZ EY 'Young Entrepreneur of the Year' and the One Yo...2022-04-1906 minLead on Purpose with James LaughlinRegenerative Leadership with Brianne WestLearn all about Regenerative Leadership with Brianne West. In todays episode I chat to Environmentalist and Social Entrepreneur - Brianne West. Brianne is the founder and CEO of Ethique – a regenerative beauty brand founded in Aotearoa New Zealand and now sold in over 22 countries, in more than 8000 stores.Brianne is passionate about protecting and restoring our environment and she believes that business should benefit everyone involved, from suppliers, to the team - not just shareholders. Brianne was named a ‘ Top 100 Global Thinker’ by Foreign Policy magazine in 2016, the 2019 NZ EY 'Young Entrepreneur of the Year' and the One Yo...2022-04-151h 03
Overdose & Chill: Live#013 : Brianne West @ EthiqueToday on Chill, we are joined by the incredible Brianne West.Brianne is a pioneering Kiwi entrepreneur and the founder of Ethique – the world’s first zero-waste, full-range beauty & lifestyle brand.2022-01-3136 min