Shows
Caffeinated Chaos13. Balancing Corporate Work, Freelance Hustles, and Fatherhood with Guest Britton LorentzenSend us a textEver wondered what it’s like to juggle a thriving career, a freelance business, and a newborn baby—all while staying inspired to help others? In this episode of Caffeinated Chaos, I sit down with Britton Lorenzen, a design and development expert who’s redefining what it means to balance business and family. By day, he’s crafting digital experiences for T-Mobile, and by night, he’s running Empac Design, his freelance business. Britton’s journey from corporate life to entrepreneurship is not just inspiring; it’s relatable for all of us naviga...2025-01-2033 min
The DownloadShould a Company Have a Brand GuideBranding is an important step in defining who your company is and what your company represents in the community. Dive into the topic a little more with Britton on how you should develop a brand guide and when it's the best time to develop one.2022-05-1715 minThe DownloadWhat is Blockchain - Decentralization, efficiency, and the future of webThere's a ton of buzz about blockchain, web3, and the future of the internet. Some people think it's all about Bitcoin and Ethereum, others think about the metaverse, and generally it's a very large and murky topic. Dive into the subject with Britton to get a general lay of the land on what blockchain and Web3 might mean for you in the future.2022-05-1025 minThe DownloadIs Yelp Still Relevant in 2022?Is anyone still using Yelp as an advertising service in 2022? Britton takes a look at the data to see if it's a platform still worth investing into.2022-05-0413 minThe DownloadHow do I start making the digital transformation in my business?Your company has seen all the headlines about the digital transformation, the pandemic has made you start thinking about upgrading your technology, and now you’re in this spot thinking “Where do I even start?!” Here's the first couple steps you should take before doing anything else.2022-04-2911 minThe DownloadElon Just Bought Twitter - Going open source, blockchain, and what this means for TwitterThe internet has been buzzing about Elon officially securing the funding to buy Twitter and take it private. What does this mean for the company moving forward? Britton takes a look at the situation and discusses his thoughts about what the future of Twitter might look like.2022-04-2515 minThe DownloadWelcome to The Download - Digital Transformation, The Metaverse, and What You Can ExpectWelcome to The Download: The new podcast about digital design, web development, digital marketing, and the technology needed to make your digital transformation happen. Learn more about what you can expect when you listen to The Download in future episodes.2022-04-2313 min
The Millennial WayS4:EP2 - Interview w/ Britton Lorenten, Designer at T-MobileToday, Chase sits down with his good friend from Seattle, Britton Lorentzen, Designer at T-Mobile. Britton has had an unconventional path to working at T-Mobile and today Chase and Britton touch on many key points in starting off on the right foot when it comes to adulthood. They talk through being vulnerable and getting out of your shell (if you're an introvert), as well as how to go about finding those who will help you and how to find a mentor!
Download this episode to hear this great conversation and who knows, Britton might even give some...2019-05-0100 min
The DownloadMillennials are approaching the job search wrong. It's time to consider a new approach to landing the dream job.College graduation is here! It seems like it's been a long-time coming given the long nights finishing up papers, all the Red Bulls drank while studying for finals, and now it's all coming to a bittersweet end where you and your friends depart and find jobs or internships at companies you admire. There's one problem: hundreds and thousands of smart college grads are applying to the same jobs you are. I've been in that spot before... and would love to offer some insight into what I did to differentiate myself from the rest of a talented, competitive pool of graduating...2018-05-0507 min
The DownloadWhat's the Difference Between UI and UX DesignUI and UX design is becoming widely popular in the design space. One of my colleagues asked me the other day what the difference was between the two genres of design. In this episode of Empac Weekly, I talk about my interpretation of UI/UX design and give examples of what each role does.2018-04-2224 min
The DownloadIt's Time to Combine Out-Of-Home Advertising With Your Digital Experience... If You Haven't Started Already.I read through an infographic the other day that got me thinking about Out-of-Home advertising and how it's still a prominent component of the marketing mix. It gave me ideas for how companies and advertisers can combine out-of-home advertising and digital strategy to create an incredible experiences that are unique and engaging.2018-04-1411 min
The DownloadSingular Thinking is Dividing Us... It's Time to Rethink How We Design Social Media Interaction.It's incredible how fast information disseminates across the internet. It seems like a daily occurrence where we are learning about the latest shooting, the next stupid craze or challenge that people are involved in, or how a company recently mishandled millions of profiles worth of user data. The way information is being shared and advertised are driving us towards silos of singular and reinforced thinking that is driving the nation apart. It's time to rethink how we design social media interaction and realize how much influence social media has on our society.2018-04-0609 minThe DownloadA Lesson in Leadership from a Stranger on the PierIt was a beautiful day in the northwest today, so I decided to head up to Seattle and walk the waterfront. While I was out, I witnessed an act of leadership that I believe we all can learn from... and it all started with a random stranger on the pier.2018-03-2007 minThe DownloadWhen to Consider Redesigning Your WebsiteThere are times when you feel like you may want to redesign your website. However, it's important to understand why someone would want to redesign their website and what someone should consider before starting the process. Here are three primary reasons why someone would want to redesign their website.2018-03-1808 min
The DownloadGraduation, Education, and Setting Personal GoalsMy graduation is finally on the horizon and I'm excited to be done and move forward in my career. In this podcast, I talk about my educational path, how I got to where I am today, and what personal goals I'm setting for myself moving forward.2018-03-0421 min
The DownloadWhere Did Britton GoI've been incredibly busy over the last couple months. It's been about seven months and I would love to update everyone on where I've been and what the plan is for Empac Weekly moving forward.2018-02-2408 min
The DownloadHow Much Should a Website CostSetting up a website is an essential component for getting your company on the web. The process usually involves going to Google and figuring out what companies offer web design for small businesses. However, once a customer finds a company to work with and starts talking about the price, they realize that the services cost a crazy amount of money. Learn how the costs break down for a website and why there's a big difference between working with a freelancer designer compared to a larger design firm.2017-05-0815 min
The DownloadHow Small Businesses Can Use Snapchat For Their MarketingSnapchat is an interesting platform to tackle. Small businesses may feel intimidated trying to include Snapchat in their marketing mix. With the platform bringing in 100 million active users a day, it would be naive to dismiss Snapchat as a viable marketing platform. All it takes is a little bit of creativity and a new approach to how you create your content strategy for Snapchat.2017-04-2616 min
The DownloadThe Internet of Things and How It Will Affect MarketingThe internet of things is slowly taking over our lives and companies may be wondering how they can effectively market their business using internet connected smart devices. I take a look at the internet of things and see how it could potentially be used for marketing products.2017-04-1714 min
The DownloadWhat We Can Learn From Pepsi's Latest Advertising MisstepPepsi recently came out with an advertisement that is highly questionable. It’s an advertisement for their new 'Live for Now' campaign that features Kendall Jenner among a cast of folks that break from their daily lives to join a peaceful protest. The message Pepsi conveyed was heavily construed and angered many of their customers. Here are some of the things we can learn from Pepsi’s latest mistake that can help you craft a better message for your marketing campaign.2017-04-1411 min
The DownloadFour Ways You Can Improve Your WebsiteYour website is a window to the world. It’s your opportunity to make a great first impression and let people know what you and your company are all about. There are tons of companies that put up a website and don’t see the results they are expecting right away. Here are four ways you can improve your website and start achieving the results you’re looking for.2017-04-0511 min
The DownloadHow to Set a Digital Marketing BudgetDigital marketing can be intimidating for small businesses. Small business owners try out digital marketing through Google or social media and end up spending a ton of money without any positive results. There’s an effective way you can set a digital marketing budget without losing a ton of money. Here are some of my tips for how you can set a budget that is appropriate for your business and sales strategy.2017-03-1316 min
The DownloadHow to use Yelp as an Effective Ad PlatformMost people know Yelp as a platform for getting honest reviews about local restaurants in your neighborhood. It's usually the first source for learning about the local cuisine and what the locals are recommending you try out. I've tried different things to convert my customer leads into sales and decided that it would be helpful to write up a post that gave insight into how Yelp works as an advertising platform and how it can potentially be helpful for your business.2017-03-0616 min
The DownloadThree Things I Learned Working in Silicon ValleySilicon Valley is the hotbed for technological innovation. It is a designer’s dream to one day be able to work for a large tech company in the valley. Back in January of 2016, I was offered the opportunity to work with one of the largest brands in the world as a graphic and web designer for a five month period. There are a ton of things I learned about business working in Silicon Valley. Here are the top three things I learned while working in the valley.2017-02-2715 min
The DownloadThree Things We Can Learn About Marketing From Action SportsThere’s ton of insanity in action sports. For most of us, all we see are a bunch of men and women performing incredible tricks that we could never dream of attempting. It’s this kind of insanity that has provided companies powerful ways to build their brand and engage with their audience. Here are three ways we can learn more about marketing from folks in the action sports industry.2017-02-2016 min
The DownloadTop 5 Social Media Sites to Consider Using for your CompanySocial Media can be quite a handful. There are a ton of platforms out there that have different folks using it in different ways. How can a company decide which platform to use given the amount of sites that are out there? Here are 5 of the most popular places to conduct your social media marketing.2017-02-1320 min
The DownloadSix Things to Consider When Designing a New LogoA logo is one of the most intimate components of your brand. It’s a representation of your identity, your pride, and your history. Make sure you get your logo done right the first time so you don’t have to redo it all the time. For all the businesses out there looking to get their company logo redone, here are some things to consider before moving forward with the project.2017-02-0616 min
The DownloadFive Things You'll Notice When You Fly a DroneDrones can be a lot of fun. They can be a great addition to your photography gear, a toy for the hobbyist, and a tremendous asset for your business. For everything drones can bring, there are a lot of things to consider before flying a drone for the first time. There are five things I learned about flying a drone that I wish I would have known before getting into it.2017-01-3015 min
The DownloadHappy 2017!Happy 2017 to all of you! Hopefully everyone had a great holidays and new years. We are ready to get back up and running and need your help. Let's get our community going for the year.2017-01-2506 min
The Download2016 Recap2016 has been an incredible year. We got back into design and marketing full time, and it couldn't have happened without the support of everyone. Let's take a look back at 2016 and what we can expect coming into 2017.2016-12-2615 min
The DownloadPros and Cons of Cause MarketingCause marketing is amazing for non-profits looking to raise money for a cause or initiative that the community cares about. For businesses looking for a profit, getting involved with cause marketing can be negative for your brand and image if done improperly. We take a look at cause marketing and see how it can be positive and negative for your company and brand.2016-12-1912 min
The DownloadCase Study - Mr GoodbarMr. Goodbar is one of the original candy bars created by Hershey's. In recent years, it's lacked proper advertising and marketing even though it's one of Hershey's original products. We take a look at Mr. Goodbar and give up a refreshed look and feel with a new marketing campaign.2016-12-1410 min
The DownloadWhy You Need a Brand BriefBrand briefs are the most valuable document to have when working with your brand. It's a set of rules to follow when stakeholders, internal teams, and external agencies work with your company and brand. If you don't have a brief currently, this podcast will cover why you should have one and create one.2016-12-1211 min
The DownloadThe Deal With User Generated ContentUser Generated Content is a great way to gather content for your brand... when used effectively and ethically. There are a lot of pros and cons for enticing your customers to generate their own content for your brand. We dive into the definition of user generated content and look at examples, campaigns, and the pros and cons of using user generated content for your brand.2016-12-0912 min
The DownloadTypography 101Typography is one of the most important elements of design. It has the power to influence your audience to either read what you have to say or completely tune you out. Your overall composition will end up being terrible when your type isn't properly set. Here's a crash course about typography for those times you want to properly set type and may not know the proper terms or practices to use.2016-12-0714 min
The DownloadThe Importance of Logo DesignA Logo is the most intimate part of your brand. It's a representation of who you are, what you represent, and how people will perceive you and your product. It's important to get it right the first time. Join us to learn a little about logo design, why it's important, and what to do when you are creating your logo.2016-11-3011 min
The DownloadAerial and Drone PhotographyDrones can be an excellent way to capture unique photos and video for your business. However, not many people are aware of the legalities surrounding the use of drones. Dive in with us a little bit to learn about some of the uses and legalities of flying a drone for your business.2016-11-2809 min
The DownloadImplications of Black FridayBlack Friday is the all american holiday that allows us as consumers to buy things at really cheap prices. However, participating in Black Friday can severely damage your brand equity and force consumers to view your product as a commodity. Hear us out on why we feel like Black Friday is terrible for your brand equity.2016-11-2310 min
The DownloadTEDx Seattle RecapI had the opportunity to join TEDx in Seattle this past weekend and it was absolutely amazing. Here is a brief recap of my perspective from TEDx including what I learned about the power of cell technology with Nathan Kundtz, the power of storytelling with Eliaichi Kimaro, the power of design by Scott Wyatt, the power of empathy and compassion with Tim Dawes, and much more.2016-11-2121 min