Shows
EA Forum Podcast (All audio)“Review of MEAT by Bruce Friedrich” by Chris Bryant 🔸 Bruce Friedrich's new book, MEAT, is a deeply thoughtful, pragmatic, and hope-inspiring story about alternative proteins. In his role as the Founder and President of the Good Food Institute, Bruce is uniquely positioned to give an insider's account of how far plant-based, fermentation-derived, and cultivated meat have come, and where they are likely to go from here. The book's publication comes at what seems to be a critical junction for alternative proteins. Several years of exponential growth in sales of plant-based meat and investment in cultivated meat have given way to a period of uncertainty for both...
2026-02-0504 min
Saving the World From Bad IdeasBad Idea #37 "Solving energy is enough for solving climate" with Bruce FriedrichCan we really solve climate change just by fixing energy — and ignore food? In this episode of Saving the World from Bad Ideas, Mark Lynas sits down with Bruce Friedrich, founder and President of the Good Food Institute, to tackle Bad Idea #37: “Solving energy is enough for solving climate.”Bruce argues that focusing exclusively on decarbonising energy while ignoring food systems is one of the biggest blind spots in climate policy. From antibiotic resistance and zoonotic disease to geopolitics, national security, and the S-curve of technological change, this conversation makes the case that the pro...
2026-02-051h 05
Food TruthsThe Future of Meat with Bruce FriedrichSummary
In this episode of Food Truths, Eric interviews Bruce Friedrich, founder of the Good Food Institute and author of the brand new book, Meat. Eric and Bruce discuss the evolution of meat consumption, the inefficiencies of traditional meat production, and the rise of alternative proteins. They explore the challenges and criticisms faced by the alternative protein industry, the economic and environmental implications of meat consumption, and the future of food production. Bruce talks about his new book (find out more via the link below), emphasizing the need for innovation and the importance of...
2026-02-0353 min
Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.If Meat is the Problem - Is MEAT a Solution - Interview with Bruce Friedrich (GFI) In this episode of Future of Foods Interviews, Alex is joined by Bruce Friedrich, founder and president of the Good Food Institute (GFI) an organization driving the global transition to a more sustainable, secure, and just food system through alternative proteins. Bruce has long been one of the world’s most compelling voices for rethinking how we produce meat, dairy, and seafood.We discuss the problem which needs fixing, how he and the GFI are proposing solutions and trying to convince the world to follow, the funding options, sentiment for change, the reach of the GFI and th...
2026-02-0359 min
Business for Good PodcastBruce Friedrich (Good Food Institute) on Taste, Price, and What It Takes to Scale Alternative Meat Alternative meat looks like it is collapsing. Startups are shutting down, funding is drying up, and headlines are calling the category finished, but that reaction may reflect a misunderstanding of how technological revolutions actually unfold. Bruce Friedrich, President of the Good Food Institute and author of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future, explains why most people will not change behavior for values alone, why price and taste are the real adoption gates, and why "only" $3 billion in cultivated meat funding is far smaller than it sounds when spread across y...
2026-02-0158 min
SF Commercial Property ConversationsJohn Friedrich: Digging Deep from Gold to High Tech to LFB VenturesIn this episode of SF Commercial Property Conversations with Bruce Bean, we’re joined by John Friedrich, whose journey spans from gold mining in South America to building tech startups in Venice Beach and now financing large-scale housing projects across the U.S. at LFB Ventures.
John shares his incredible path—from working with his father in the junior mining space, to launching a news-reading alarm clock app, to reshaping neighborhoods with real estate development. He breaks down how tech, geopolitics, and housing trends influenced his career shifts and what he’s seeing in today’s lending landscap...
2025-12-2429 min
The Curious TaskBruce Pardy - Freedom Or Virtue?In this episode, Matt speaks with legal scholar Bruce Pardy about the deep tension between freedom and virtue. Pardy argues that “freedom people” - classical liberals and libertarians - see virtue as something that can only emerge when individuals are free to choose, while “virtue people” believe virtue must come first, even if enforced by the state. They explore the limits of state neutrality, city planning, drug policy, and the rise of authoritarian instincts across both the right and the left. Pardy explains why a truly free society is risky - and why that risk is necessary for genuine virtue a...
2025-07-0948 min
Who Knew In The Moment?Robert Lee Allen Jr. - Player Development Coach At Auburn!
Robert Allen Jr. joins the Auburn men’s basketball coaching staff as a graduate assistant.Renowned as one of the best player development skill coaches in America, he has strong ties to the Southeast where he spent two years coaching young and up-and-coming talent with AAU Clubs Southern Stampede, Georgia Stars and Atlanta Xpress from 2013-15, while also training NBA players during the offseason.“Over the years, hiring great graduate assistant coaches has been a real key to our success,” head coach Bruce Pearl said. “They are great teachers of the game, role models and coaches who can help our guys...
2024-11-1245 min
Hamburg, was willst du wissen?Enno BungerGesundheit im (Musiker-)Alltag, Stadionhymnen und KI
In der ersten Folge von "Hamburg, was willst du wissen?" spricht Christian Friedrich mit dem Musiker Enno Bunger über Gesundheit im (Musiker-)Alltag, Stadionhymnen und KI.
Enno Bunger ist nicht nur ein herausragender Musiker, sondern auch ein sensibler Geschichtenerzähler, der sich in den letzten Jahren eine treue Zuhörendenschaft erspielt hat.
Mit einer Mischung aus Pop, Indie und Singer-Songwriter-Elementen hat er sich in den letzten Jahren einen festen Platz in der deutschen Musikszene erarbeitet. Lange tat er das in Hamburg, inzwischen lebt und arbeitet er jedoch in Ber...
2024-10-0757 min
Plant Based BriefingHeadlines Matter: Topline Takeaways From A Recent Ultra-Processed Food Study Are Wrong And IrresponsibleHeadlines Matter: Topline Takeaways From A Recent Ultra-Processed Food Study Are Wrong And Irresponsible by Amy Williams at GFI.org Original post: https://thegoodfoodinstitute.substack.com/p/headlines-matter-topline-takeaways Bruce Friedrich on Rich Roll Podcast: https://www.richroll.com/podcast/bruce-friedrich-617/ The Good Food Institute is an international nonprofit reimagining meat production in order to make the global food system better for the planet, people, and animals. GFI understands that with “alternative proteins” we can mitigate the environmental impact of our food system, decrease the risk of zoonotic disease, and ultimately feed more people with f...
2024-07-2910 min
The Art Bell ArchiveAugust 17, 1999: People for the Ethical Treatment of Animals - Bruce FriedrichBruce Friedrich of PETA discusses the organization's mission to promote animal rights, ethical treatment, and cruelty-free living. He explores issues such as factory farming, animal testing, and advocacy efforts to protect animals worldwide.
2024-07-132h 53
Cleaning Up: Leadership in an Age of Climate ChangeFake Meat, What’s The Beef? Ep166: Bruce FriedrichHas science cracked the code on mass producing realistic meat substitutes? Or are lab-gown alternative proteins an impossible dream? In this week's episode of Cleaning Up, Baroness Bryony Worthington sits down with president of the Good Food Institute, Bruce Friedrich, to explore the future of food. Friedrich details his vision for a more sustainable food system through technologies like plant-based and cultivated meat and outlines the promising progress and significant challenges remaining in scaling these novel proteins. Worthington and Friedrich debate the roles of policy, public opinion, and big agriculture in determining whether alternative proteins can truly transform our...
2024-06-121h 05
Business for Good PodcastPremature Obituaries? Bruce Friedrich's Optimism for Cultivated MeatUpon reading his obituary, Mark Twain reportedly wrote that "the reports of my death are greatly exaggerated." Whether Twain actually wrote this or not, the reality remains that today the reports of the death of cultivated meat are indeed quite real. Yet Bruce Friedrich, the president of the Good Food Institute, is here to tell you that he believes such reports are not based on science and are indeed greatly exaggerated. Few people have done more to inspire others to pursue alternative protein—including cultivated meat—as a strategy to ameliorate world problems than Bruce. I've known Bruc...
2024-05-1759 min
I heArt Bell8/17/1999 - Bruce Friedrich - People for the Ethical Treatment of AnimalsArt Bell - Bruce Friedrich - People for the Ethical Treatment of Animals
2024-05-162h 53
Another ClimateTech PodcastThe guru of alt proteins himself, with Bruce Friedrich of the Good Food InstituteBruce Friedrich is the founder and president of the Good Food Institute and the reason I invest in alternative proteins. I was driving through the hills of Umbria listening to podcasts and an interview with Bruce came on. An hour later I was enthralled and had found my calling. It really was as simple as that. I talked with Bruce about the outlook for investment in alt proteins, the nature of the industry, why it's so crucial to the fight against climate change, and how he is able to keep his cool with all the trolls out t...
2024-01-2343 min
How I Learned to Love ShrimpSimon Newstead on developing alternatives to animal proteinSimon Newstead, entrepreneur turned impact investor, is a founding co-partner of Better Bite Ventures who back food-tech founders in Asia.In this episode, we deep dive into the world of alt protein and the different technologies available in the alternative protein space. We look at Asia specifically where Simon’s work is focussed as well as the challenges this industry is facing as a whole. We also quiz Simon on his view on the timelines we should work towards to see this global shift in consumption towards animal-free alternatives. Relevant links to things mentioned throughout the...
2024-01-161h 21
Plant-Powered People PodcastHow to Survive the Holidays with Bruce Friedrich Don't fear as the holidays draw near! Bruce Friedrich is here with a wealth of conversational advice to guide plant-based people through potential holiday woes. If you find yourself dreading those inevitable questions and possible confrontations about your vegan lifestyle choices, this episode is for you! Bruce provides practical strategies, specific wording and phrases, and even role-plays conversations with Toni and Michelle to help anyone feel more comfortable engaging about veganism (or other issues that matter to you!) with just about anyone you come across, not the least, family at the holiday meal table. Show Notes Newsletter Sign-Up Su...
2023-11-271h 04
Sustainable Ambassador PodcastTransitioning Humanity to a Plant-Based DietIn this episode, Bruce Friedrich speaks about the work he and his team have done to create a global movement to shift humanity towards a sustainable diet.It's an incredibly tactical discussion about setting vision, building ecosystem, creating a business model, and measuring success, and regardless of what your own mission is, I am sure you will find a way to take the lessons he shares to apply to your building (or scaling) your own!Timestamps:00:12 Welcome to Sustainability Ambassador Podcast00:30 Bruce Friedrich Introduction00:58 - Founding story...
2023-10-1717 min
On BecomingThe Prayers and Tears of Friedrich Nietzsche (PartThree)In the final episode of our Nietzsche series, Dr. Benson discusses his final thoughts on Nietzsche's life and work, and adds a bit of detail about how his own philosophical itinerary brought him to Nietzsche's thought.
2023-10-1234 minOn BecomingThe Prayers and Tears of Friedrich Nietzsche (Part Two)In this episode, Dr. Benson continues the series on Nietzsche, and goes in-depth on Nietzsche's "Thus Spoke Zarathustra."
2023-10-1032 minOn BecomingThe Prayers and Tears of Friedrich Nietzsche (Part One)In this episode, Dr. Benson begins a discussion of theological elements in Nietzsche's life and work.
2023-10-0527 min
Outrage + Optimism: The Climate Podcast215. Hungry For AlternativesThis week on O+O: UK Net Zero rollbacks, the rise of global populism and why we should all be hungry for (protein) alternatives. Pull up a chair to the table and tuck in to this week's episode. With the UK Prime Minister Rishi Sunak’s recent announcement that he plans to ‘roll back’ Net Zero commitments, coupled with the disturbing rise of global populist politicians choosing to hack the climate crisis conversation, our hosts Christiana Figueres, Tom Rivett-Carnac and Paul Dickinson, ask: why, and why now, are these leaders choosing to act against the scientific consensus and hi...
2023-09-281h 13
Food Heals435: The Truth About Lab-Grown Meat, Holistic Healing for Gynecological Cancer, and a Controversial (but Special) AnnouncementFirst, I'm answering your questions about lab-grown meat, then I am talking to Dr. Deepika Krishna about healing gynecological cancer, and finally I'll be covering one of the most controversial topics of our time and making a very special announcement. Part 1: What's The Deal with Lab-Grown Meat? With Bruce Friedrich Lab-grown meat, also known as cultured meat, is a big advancement in making food in a better way. Instead of raising lots of animals on farms, scientists grow just the muscle part of animals in labs. This helps solve problems like hurting animals...
2023-08-091h 15
Poetry of ImpactBruce Friedrich on Tackling Global Poverty and the Industrialized Food SystemBruce Friedrich is the founder and CEO of the Good Food Institute (GFI). As a child, hebecame profoundly aware of the poverty and starvation of others and was compelled to dosomething about it. He explains how this led him to found GFI to address global poverty andchallenge the industrialized food system. GFI does this while also supporting a work culture thatpromotes vocational self-actualization and avoids burnout. This conversation highlights Bruce’sbelief that making animal products without animals (plant-based and cellular agriculture) can doa huge amount to prevent cl...
2023-06-0641 min
Christians for ImpactBruce Friedrich: How Alternative Proteins Will Save the PlanetBruce Friedrich is co-founder and president of The Good Food Institute, a Y Combinator-funded non-profit that promotes plant- and cell-based alternatives to animal products. Some things we touch on in this episode: How animal agriculture harms animals, the poor, and the climate. Why Bruce loves Dorothy Day’s Catholic Worker movement. Why alternative proteins are the “electric vehicles” of animal agriculture. The power of positive example. Bruce’s advice on top charities and careers for Christians who want to make an impact for God’s creation.
2023-05-311h 13
The Founders' RoundtableCreating a more sustainable food future with Bruce FriedrichIn this thought-provoking discussion with Bruce Friedrich, we delve into the future of sustainable and delicious food options that are revolutionizing the way we consume. As a society, we must rethink animal agriculture as it exists today due to its enormous impact on our environment, human health, and animals.
As the founder of the Good Food Institute, a renowned non-profit organization dedicated to promoting plant-based and cultivated meat alternatives, Bruce possesses a wealth of knowledge and experience. Whether you're an entrepreneur, an environmental enthusiast, or simply curious about the future of food, this podcast is a must-watch.
Follow the...
2023-05-261h 11
New Books in Christian StudiesBruce Pass, ed., "Herman Bavinck, "On Theology: Herman Bavinck's Academic Orations" (Brill, 2020)On Theology: Herman Bavinck's Academic Orations (Brill, 2020) presents four previously untranslated works by Herman Bavinck (1854-1921), here introduced and translated by Bruce Pass. These four speeches offer important insights into Bavinck's conceptualization of the discipline of theology, its place in the modern university, and the relation in which theology stands to religion. In the introductory essay, Bruce R. Pass draws attention to the way these speeches shed light on the development of Bavinck's thought across his tenure at the Kampen Theological School and the Free University of Amsterdam as well as the complex relationship in which Bavinck's thought stands to...
2023-05-2227 min
New Books in Western European StudiesBruce Pass, ed., "Herman Bavinck, "On Theology: Herman Bavinck's Academic Orations" (Brill, 2020)On Theology: Herman Bavinck's Academic Orations (Brill, 2020) presents four previously untranslated works by Herman Bavinck (1854-1921), here introduced and translated by Bruce Pass. These four speeches offer important insights into Bavinck's conceptualization of the discipline of theology, its place in the modern university, and the relation in which theology stands to religion. In the introductory essay, Bruce R. Pass draws attention to the way these speeches shed light on the development of Bavinck's thought across his tenure at the Kampen Theological School and the Free University of Amsterdam as well as the complex relationship in which Bavinck's thought stands to...
2023-05-2227 min
De Gruyter Brill on the WireBruce Pass, ed., "Herman Bavinck, "On Theology: Herman Bavinck's Academic Orations" (Brill, 2020)On Theology: Herman Bavinck's Academic Orations (Brill, 2020) presents four previously untranslated works by Herman Bavinck (1854-1921), here introduced and translated by Bruce Pass. These four speeches offer important insights into Bavinck's conceptualization of the discipline of theology, its place in the modern university, and the relation in which theology stands to religion. In the introductory essay, Bruce R. Pass draws attention to the way these speeches shed light on the development of Bavinck's thought across his tenure at the Kampen Theological School and the Free University of Amsterdam as well as the complex relationship in which Bavinck's thought stands to...
2023-05-2227 min
EA TalksLessons from the Alternative Protein Public-sector Playbook | Bruce Friedrich | EAG DC 22Alternative proteins will benefit enormously from government support (e.g., research funding, private sector incentives, and regulatory clarity). In this talk, GFI’s Bruce Friedrich discusses lessons from the alt protein playbook and suggest strategies that can be applied to EA public-sector efforts around the world (e.g., localizing your public-sector strategy, finding experienced guides, focusing on job creation, pursuing multiple vectors of influence simultaneously, framing your issue as non-partisan, borrowing from other movements, and maintaining a continuous learning mindset).Effective Altruism is a social movement dedicated to finding ways to do the most go...
2023-03-121h 00
Political Economy with Jim PethokoukisBruce Caldwell: The Life and Ideas of F.A. HayekAustrian economist Friedrich A. Hayek fought in the First World War, lived through the Great Depression and the rise of fascism, and enjoyed a postwar career as a Nobel Prize-winning economist. He is known to us today as a champion of classical liberal thought and author of The Road to Serfdom. In this episode of Political Economy, I'm joined by Bruce Caldwell to learn more about Hayek's life and ideas.Bruce is a Research Professor of Economics at Duke University and the general editor of The Collected Works of F.A. Hayek. He is the author of 2004's ...
2023-01-1838 minEA TalksThe Next Global Agricultural Revolution | Bruce Friedrich | EAGxBoston 22Good Food Institute founder and CEO Bruce Friedrich explains GFI’s thesis that our industrial meat production system is a threat to humanity that is even more dangerous than fossil fuel production, with serious jeopardy to humanity across climate change, biodiversity loss, food security, antibiotic resistance, pandemic risk, and more. All forecasts by agricultural economists indicate that meat consumption is going to rise inexorably, by between 70 and more than 100 percent by 2050. We are not going to convince consumers to change their diets, much like we are not going to convince the world to consume less energy or drive less. So...
2023-01-1550 min
Advisory OpinionsFuture of Cultivated MeatDavid and Sarah are joined by Bruce Friedrich, founder and CEO of the Good Food Institute, to discuss cultivated meat and the next agricultural revolution. What’s the difference between plant-based meat and cultivated meat? What’s the environmental impact of reimagining meat production? If it’s August, it’s our meat episode. Show Notes:-Bruce Friedrich’s TED Talk-Good Food Institute
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2022-08-2547 min
The Giving What We Can Podcast#7 - Bruce Friedrich: Why plant based meat is a scalable solution to feed the worldWe were lucky enough to sit down with Bruce Friedrich, the founder and CEO of the Good Food Institute (GFI) which is pioneering open access science, policy and corporate engagement to make plant based meat taste as good and cost less than it's traditional counterparts as part of a solution to feed future populations and reduce the impacts on climate, health and poverty.
This was an inspiring interview and we are really grateful for Bruce sharing his time with us, and for the work that he has spearheaded at GFI.
You can donate to GFI...
2022-07-0749 min
The Spoon Podcast#130: Bruce Friedrich of the Good Food InstituteIf you are in the alt-protein industry or even just interested in the space, chances are you know about the Good Food Institute. In this episode, I caught up with GFI CEO and co-founder Bruce Friedrich to talk about the evolution of the space, the politics of alternative meat, the regulatory environment and where he sees the market going. You'll want to check it out! You can find out more about GFI at www.gfi.org. As always, find more podcast at The Spoon. via Knit Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-06-2042 minThe Spoon Podcast#130: Bruce Friedrich of the Good Food InstituteIf you are in the alt-protein industry or even just interested in the space, chances are you know about the Good Food Institute. In this episode, I caught up with GFI CEO and co-founder Bruce Friedrich to talk about the evolution of the space, the politics of alternative meat, the regulatory environment and where he sees the market going. You'll want to check it out! You can find out more about GFI at www.gfi.org. As always, find more podcast at The Spoon. via Knit Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-06-2042 min
Who Knew In The Moment?Peter Hurley- The World's Best Headshot Photographer.It all started while Peter was training for the Olympic Games. He met then DKNY designer, Caggie Simonelli Bradford, who took him under her wing to help generate sponsorship opportunities. She caught wind of the fact that Ralph Lauren was looking for real sailors for an upcoming Polo Sport ad campaign and the next thing Peter knew he was sailing in front of Bruce Weber’s lens. Little did he know that day would forever change the trajectory of his life. The story was later documented in the New York Times. #PeterHurley #WhoKnewInTheMoment? #Photographer #Shabang
https://youtu.be...
2021-10-051h 09
The Proof with Simon HillSolving the Protein Problem | Bruce FriedrichIn Episode #148, I sat down with Bruce Friedrich, the founder and president of Good Food Institute, a not-for-profit organisation developing the roadmap for a sustainable, secure, and just global protein supply. Their objective? To create a world where alternative proteins are no longer alternative. See the previous episode with Bruce (#109) here.For more insights and reflections, visit The Proof website for the full show notes. Enjoy, friends. SimonWant to support the show? The best way t...
2021-08-0436 minThe Proof with Simon HillSolving the Protein Problem | Bruce FriedrichIn Episode #148, I sat down with Bruce Friedrich, the founder and president of Good Food Institute, a not-for-profit organisation developing the roadmap for a sustainable, secure, and just global protein supply. Their objective? To create a world where alternative proteins are no longer alternative. See the previous episode with Bruce (#109) here.For more insights and reflections, visit The Proof website for the full show notes. Enjoy, friends. SimonWant to support the show? The best way t...
2021-08-0436 min
The Rich Roll PodcastBruce Friedrich On The Meatless Meat MoonshotImagine a day when alternative protein is no longer alternative. Welcome to the moonshot for meatless meat.When it comes to meat, the news is both good and bad. On the one hand, alternative protein innovation is at an all-time high, with ever more options stocked at grocery stores across the country. However, despite the cultural ascension and mainstreaming of all things vegan & plant-based, the unfortunate reality is that globally, meat consumption is actually the highest it’s ever been. And according to the UN, global meat production is projected to double by 2050.So what give...
2021-07-262h 04
Eat For The Planet with Nil Zacharias#142 - Bruce Friedrich: From Alternative Proteins to Alternative Food SystemsBruce Friedrich is founder and president of the Good Food Institute, an international nonprofit that is reimagining meat production. With more than 100 team members across GFI's U.S. team and five affiliate offices, GFI is building a world where alternative proteins are the default choice.Questions explored on this episode:
What problem(s) connected to the food system is the Good Food Institute trying to solve?
What are the causes of the problems?
Who is responsible/who bears the responsibility?
What are the solutions?
How can technological solutions tackle the problem with industrial animal agriculture without...
2021-06-101h 48
People I (Mostly) Admire29. Bruce Friedrich Thinks There’s a Better Way to Eat MeatLevitt rarely interviews advocates, but the founder of the Good Food Institute is different. Once an outspoken — and sometimes outlandish — animal-rights activist, Bruce has come to believe that market-driven innovation and scientific advancement are the best ways to reduce global meat consumption. Steve and Bruce talk about the negative externalities of factory-farmed meat, and why Bruce gave up antics like streaking at Buckingham Palace. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2021-05-2945 min
BrotherhoodEpisode 122: Rochlitzer Porphyr vs. GranitDanke für's Zuhören! Dieser Podcast lief von 2019-2025 regelmäßig ohne Unterbrechung. ➔ Alle 260 Episoden gibt es hier zu hören: https://www.patreon.com/brotherhood_podcast
Zwei Brüder, eine Brotherhood
Johann hat endlich seine 2. Impfung hinter sich und überlegt wie man am besten mit Impf-/Corona-Kritikern umgeht. Außerdem steht das Thema Datenschutz bei WhatsApp und eure Meinungen dazu auf der Liste, sowie persönliche Videoempfehlungen.
Hier geht's zur Bonus-Folge:
https://brotherhood-podcast.de/patreon
BroShorts:
Loveparade: Die Verhandlung [ARD-Doku]:
https://www.ardmediathek.de/video/reportage-und-dokumentation/loveparade-die-verhandlung-oder-doku/das-erste/Y3JpZDovL3dkci5...
2021-05-2835 min
InevitableEp. 156: Bruce Friedrich, Founder & Executive Director of The Good Food InstituteToday's guest is Bruce Friedrich, Founder & Executive Director of The Good Food Institute.The Good Food Institute is an international non-profit that promotes plant-based meat, dairy, and eggs as well as cultivated meat as alternatives to conventional animal products. GFI was founded to answer a fundamental question: how to feed almost 10 billion people by 2050 without burning the planet down.Inspired by Diet for a Small Planet by Frances Moore Lappé, Bruce has focused his career on food systems and global justice. Prior to founding GFI, Bruce ran a homeless shelter and food kitchen in inner-city D.C...
2021-05-101h 02
Dosenbierträume#12 Inkognito im FrauenknastUm es mit Kareens Worten auszudrücken: "Am Anfang kracht's immer!". So versuchen wir gleich zu Beginn zu klären, ob "Dein Jahr für Deutschland" der Pflegebranche schadet und was genau eine Quarantäne im Gefängnis bedeutet. Genau wie die Tik-Tok-Polizei aus NRW sind auch wir "da, wo die Menschen sind" und klären, ob man mit einer Milliarde Euro über die Runden kommt. Es geht außerdem um brennende Dixi-Klos, Klavier spielende Bundeswehrsoldaten und das Unterhemd von Bruce Willis. Herr Otto hat wieder viele Fragen und Kareen glänzt - neben ihrer charmanten Stimme - mit Weisheite...
2021-04-2246 min
Making Sense with Sam Harris - Subscriber Content#244 - Food, Climate, and Pandemic RiskIn this episode of the podcast Sam Harris speaks with Bruce Friedrich and Liz Specht from the Good Food Institute about the way the problems of climate change and pandemic risk are directly connected to animal agriculture. The Good Food Institute is an international nonprofit reimagining protein production. Bruce Friedrich oversees GFI’s global strategy, working with the U.S. leadership team and international managing directors to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, and popular speaker on food innovation. He has penned op-eds for the Wa...
2021-04-061h 13
Hear This IdeaBruce Friedrich on Protein Alternatives and the Good Food InstituteBruce Friedrich is the co-founder and executive director of The Good Food Institute — a nonprofit that works with scientists, investors, and entrepreneurs to support the development and marketing of cell-cultured and plant-based alternatives to animal food products.
In this episode we discuss:
[00:02:21] Bruce's path to GFI
[00:06:01] Inefficiencies of animal agriculture
[00:10:06] Other external harms of animal agriculture
[00:18:27] GFI's theory of change
[00:27:54] Why focus on affluent markets?
[00:32:53] Is regular meat-eating an historical abberation?
[00:35:22] Protein alternative research
[00:38:49] Plant-based vs cultivated meat
[00:42:40] Marketing protein alternatives
[00:47:27] Nomenclature
[00:49:44] Policy
[00:53:46] Why do we need government spending on R&D?
[00:57:40] GFI's counterfactual impact
[01:01:08] Religious in...
2021-01-111h 14
The Gray Area with Sean IllingBest of: Ending the age of animal cruelty, with Bruce FriedrichYou often hear that eating animals is natural. And it is. But not the way we do it.The industrial animal agriculture system is a technological marvel. It relies on engineering broiler chickens that grow almost seven times as quickly as they would naturally, and that could never survive in the wild. It relies on pumping a majority of all the antibiotics used in the United States into farm animals to stop the die-offs that overcrowding would otherwise cause. A list like this could go on endlessly, but the point is simple: Industrial animal agriculture is not...
2021-01-041h 19
Solar Fake : We talk. Who cares?Ein Brief an die Disco-Hölleoder: Rudern lassen!
Wie Ihr am Titel dieser Episode schon erkennt, gibt es wieder unsere Ohrenbluten-Rubrik, dieses Mal mit Kylie Minogue, Bruce Springsteen und Die Ärzte. Außerdem reden Sven, André und Jeans ein wenig über den Videodreh zu "This Pretty Life", über das kommende Album und beantworten einige Fragen und sogar 2 Schnell-Antwort-Runden.
Leider wird es wieder eher 2 Wochen bis zum nächsten Podcast dauern, aber dann sollte die Durststrecke auch überwunden sein. Stellt gerne weiter Fragen oder schickt uns Schnell-Antwort-Runden an podcast@solarfake.de
Andrés Youtube-Kanal-Empfehlung: "offen un' ehrlich" : https://www.youtube.com/channel/UC78qa96bVJpd6xrW-2FTR...
2020-11-201h 09
The Longevity Forum's PodcastConversation on New Agrarian Revolution with Bruce Friedrich, Jim Mellon and Michael Corcoran - Longevity Week 2020Bruce Friedrich, Co-founder of The Good Food Institute will be interviewed by Jim Mellon, co-founder of The Longevity Forum and Michael Corcoran, Partner at Hill Dickinson on the future of clean meat in a resilient world.
Clean meat is not only better for the environment, but it also decreases dependence on antibiotics and improves food security. From cat food to cellular grown fish, we are creating new, sustainable ways to cultivate meat while avoiding the negative externalities of traditional agriculture. The field of agronomics is experiencing tremendous innovation and growth.
https://thelongevityforum.com
2020-11-1236 min
Dan Churchill's The Epic TableHow is eating meat affecting our planet? with Bruce FriedrichHey legends, in this week episode we are shifting gears into another area of performance… our planets. Is eating meat affecting our planet? Are we in need of a new agricultural revolution? Today’s guest is Bruce Friedrich, the Co-founder and Executive Director of The Good Food institute, breaks down what is currently going on in the agricultural industry and what the future of food must look like in order for us and our planet to survive. Specifically we touch on:-What is The Good Food Institute?-The Plant Based Industry at large-Nutrition of biomimic foods, are Beyond Meat and Impo...
2020-10-1655 min
Datocracy: In Search of Generative GovernanceOmni-CulturalismLast week we discussed Seth Godin's claim that "industrialism" (the drive to make everything cheaper) is the main cause of modern misery, and in fact underlies our obsession with race, caste, and class. In particular, Seth calls on us to make industry subservient to culture, rather than cheapening our culture for the sake of industry.This week Bruce builds on that to outline his vision of a "hackable and forkable" world, where everyone has the ability (at least in principle) to maintain and customize the essential systems they depend upon. Bruce adds that people should be free to...
2020-09-1147 min
The Emergent Order PodcastA Market Approach to Better Food with Bruce FriedrichOn this episode of the podcast John Papola speaks with the Co-Founder and Executive Director of the Good Food Institute, Bruce Friedrich. Bruce is also a TED Fellow whose TED 2019 Talk has been viewed millions of times.
The two discuss Friedrich’s journey to founding the Good Food Institute, and how he uses innovation and market forces to make food practices better for consumers.
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2020-09-101h 58
The Proof with Simon HillCell-Based Meat and the Future of Food | Bruce FriedrichIn Episode #109, I sat down with Bruce Friedrich, lawyer and co-founder of the Good Food Institute, to talk about two solutions to current problems with our food system: plant-based meat and cultivated or ‘cell-based’ meat. Bruce and I discussed what exactly is wrong with the current food system and how it affects human health, planetary health, and animal welfare (including specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies, and food security). We then talked about plant-based and cultivated meats, particularly bio-mimicking meat made using cells collected via biopsy. Bruce shared his knowledge on where these...
2020-07-301h 27The Proof with Simon HillCell-Based Meat and the Future of Food | Bruce FriedrichIn Episode #109, I sat down with Bruce Friedrich, lawyer and co-founder of the Good Food Institute, to talk about two solutions to current problems with our food system: plant-based meat and cultivated or ‘cell-based’ meat. Bruce and I discussed what exactly is wrong with the current food system and how it affects human health, planetary health, and animal welfare (including specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies, and food security). We then talked about plant-based and cultivated meats, particularly bio-mimicking meat made using cells collected via biopsy. Bruce shared his knowledge on where these...
2020-07-301h 27
Feeding 10 BillionS02 E01: Building the Foundation of Alternative ProteinSeason 1 of Feeding 10 Billion launched in a banner year for alt-protein. In 2019, Beyond Meat had its record-setting IPO, Impossible Foods raised $300 million in its Series E and overall, more than $800 million was invested globally in companies making meat, eggs, and dairy from plants, cells and fermented ingredients. We witnessed the spark that fuels the food revolution play out in real-time, as we were airing Season 1. On the first episode of Season 2, we are talking to someone, who was essential in laying the groundwork for the sector, whose vision helped fuel important scientific conversations, essential policy frameworks and tectonic industry...
2020-06-2301 min
The Joe Costello ShowInterview with World-renowned Vegan Chef and Author, Jason Wyrick I sat down with world-renowned vegan chef and author Jason Wyrick who has co-authored a NY Times Bestseller "21 Day Weight Loss Kickstart" as well as the book "Powerfoods for the Brain" with Dr. Neal Barnard, MD. Other books he has written are "Vegan Tacos" and "Vegan Mexico". He was the food editor for "Living the Farm Sanctuary Life" with Gene Baur and Gene Stone. He's a coauthor of "Clean Protein" with Kathy Freston and Bruce Friedrich. Jason has published the world’s first vegan food ma...
2020-06-171h 05
Cultured Meat and Future Food PodcastBruce Friedrich of The Good Food InstituteBruce Friedrich is co-founder and executive director of The Good Food Institute. With branches in the United States, India, Israel, Brazil, Europe, and Asia Pacific, GFI is accelerating the production of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment, promoting global health, and preventing food insecurity and animal cruelty. His TED talk from April 2019 has been viewed more than 2.2m times and has been translated into 23 languages.
2020-04-1825 min
Future FoodAlt proteins: Catching up with GFI's Bruce FriedrichIn this episode, I speak to Bruce Friedrich, the executive director and co-founder of the Good Food Institute (GFI), a nonprofit that promotes plant-based alternatives to meat, dairy, and eggs, as well as those using cellular agriculture to produce replicas of these animal-based products at the cellular level, without any animal involvement. GFI engages scientists, policymakers, and entrepreneurs to advance the creation and adoption of these food products by producing research and a range of resources to help innovators and the industry at large come to grips with this emerging food sector. The organization has achieved a lot in...
2019-12-1227 min
Future of AgricultureFOA 183: Plant-Based and Cellular Agriculture Alternatives with Bruce Friedrich of GFI Bruce Friedrich is Co-Founder and Executive Director at The Good Food Institute (GFI), a company that promotes plant-based and cultivated meat food products by making them just as good, just as convenient, and just as affordable as real meat. Their company has several branches in over six countries, all working towards the goal of making the alternative meat industry more attractive to consumers. Bruce oversees the business’ global strategy and programs. He also works with its directors, staff, and international representatives to guarantee the effectiveness of their programs. Bruce joins me today...
2019-12-1137 min
Farm & Rural Ag NetworkFOA 183: Plant-Based and Cellular Agriculture Alternatives with Bruce Friedrich of GFI Bruce Friedrich is Co-Founder and Executive Director at The Good Food Institute (GFI), a company that promotes plant-based and cultivated meat food products by making them just as good, just as convenient, and just as affordable as real meat. Their company has several branches in over six countries, all working towards the goal of making the alternative meat industry more attractive to consumers. Bruce oversees the business’ global strategy and programs. He also works with its directors, staff, and international representatives to guarantee the effectiveness of their programs. Bruce joins me today...
2019-12-1137 min
EA TalksEAG 2019 SF: Creating a new agricultural revolution (Bruce Friedrich)Demand for meat is projected to double by 2050. Bruce Friedrich, Executive Director of the Good Food Institute, believes we can meet that demand without massively scaling conventional animal agriculture (and the many adverse impacts of that industry). In this talk, he explains how our ability to produce meat directly from plants, or from animal cells, could lead to a new agricultural revolution. This talk was filmed at EA Global 2019: San Francisco. You can learn more about these conferences at eaglobal.org.Original VideoEffective Altruism is a social movement dedicated to finding ways...
2019-09-2730 min
Speakers SpeakSpeech Analysis - The next global agricultural revolution | Bruce FriedrichIn this episode, we go over "The next global agricultural revolution" by Bruce Friedrich.
2019-09-0715 min
The Disruptors - Patron OnlyHow to Have Your Meat and Eat It Too While Combatting Climate Change | Bruce FriedrichBruce Friedrich (@BruceGFriedrich) is co-founder and executive director of The Good Food Institute(@GoodFoodInst), a nonprofit that promotes plant, dairy, and eggs-based meats as well as clean meat (also known as cultured meat and cell-based meat), as alternatives to the products of conventional animal agriculture.Bruce is a TED Fellow (whose TED Talk has been viewed over 1M times), Y Combinator alum, and popular speaker on food innovation. He has also been featured in the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications and appeared on The Today Show, NBC Nightly News, CBS Evening News, T...
2019-09-0248 min
The Disruptors - Patron OnlyHow to Have Your Meat and Eat It Too While Combatting Climate Change | Bruce FriedrichBruce Friedrich (@BruceGFriedrich) is co-founder and executive director of The Good Food Institute(@GoodFoodInst), a nonprofit that promotes plant, dairy, and eggs-based meats as well as clean meat (also known as cultured meat and cell-based meat), as alternatives to the products of conventional animal agriculture.Bruce is a TED Fellow (whose TED Talk has been viewed over 1M times), Y Combinator alum, and popular speaker on food innovation. He has also been featured in the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications and appeared on The Today Show, NBC Nightly News, CBS Evening News, T...
2019-09-0248 min
The Disruptors140. How to Have Your Meat and Eat It Too While Combatting Climate Change | Bruce FriedrichBruce Friedrich (@BruceGFriedrich) is co-founder and executive director of The Good Food Institute (@GoodFoodInst), a nonprofit that promotes plant, dairy, and eggs-based meats as well as clean meat (also known as cultured meat and cell-based meat), as alternatives to the products of conventional animal agriculture.Bruce is a TED Fellow (whose TED Talk has been viewed over 1M times), Y Combinator alum, and popular speaker on food innovation. He has also been featured in the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications and appeared on The Today Show, NBC Nightly News, CBS E...
2019-09-0246 min
The Ultimate Art Bell Podcast Feed1999-08-17 - Coast to Coast AM with Art Bell - Bruce Friedrich - People for the Ethical Treatment of Animals1999-08-17 - Coast to Coast AM with Art Bell - Bruce Friedrich - People for the Ethical Treatment of Animals
2019-07-1600 min
TEDTalks NegóciosA próxima revolução agrícola global | Bruce FriedrichA produção convencional de carne prejudica nosso meio ambiente e apresenta riscos à saúde global, mas as pessoas não vão comer menos carne, a menos que ofereçamos alternativas que custem o mesmo (ou menos) e que tenham o mesmo sabor (ou melhor). Em uma palestra reveladora, o inovador em alimentos e Bolsista TED, Bruce Friedrich, mostra os produtos à base de plantas e células que podem transformar em breve a indústria global de carne, e o seu prato do jantar.
2019-05-2105 minTED Podcast | BusinessLa próxima revolución agrícola | Bruce FriedrichLa producción convencional de carne perjudica el medioambiente y pone en riesgo la salud de la población mundial, pero su consumo no disminuirá si no ofrecemos alternativas que tengan el mismo costo (o menor) y el mismo sabor (o mejor). En esta reveladora charla, Bruce Friedrich –innovador en la industria alimentaria y becario de TED– habla sobre la carne fabricada a partir de vegetales y la carne hecha a partir del cultivo de células. Nos explica cómo estos productos podrían cambiar en el corto plazo la industria mundial de la carne... y nuestros platos de comida.
2019-05-2105 minTEDTalks NegociosLa próxima revolución agrícola | Bruce FriedrichLa producción convencional de carne perjudica el medioambiente y pone en riesgo la salud de la población mundial, pero su consumo no disminuirá si no ofrecemos alternativas que tengan el mismo costo (o menor) y el mismo sabor (o mejor). En esta reveladora charla, Bruce Friedrich –innovador en la industria alimentaria y becario de TED– habla sobre la carne fabricada a partir de vegetales y la carne hecha a partir del cultivo de células. Nos explica cómo estos productos podrían cambiar en el corto plazo la industria mundial de la carne... y nuestros platos de comida.
2019-05-2105 minTEDTalks EconomieLa prochaine révolution agricole universelle | Bruce FriedrichLa production conventionnelle de viande est néfaste à notre environnement et menace la santé mondiale, mais les gens ne consommeront moins de viande que si nous leur donnons des alternatives qui soient mêmes ou meilleures en terme de coût et de goût. Dans un discours révélateur, l'innovateur en alimentation et TED Fellow Bruce Friedrich montre des produits à base de plantes et de cellules qui pourront transformer sous peu l'industrie mondiale de la viande - et votre assiette.
2019-05-2105 minTEDTalks WirtschaftDie nächste globale landwirtschaftliche Revolution | Bruce FriedrichHerkömmliche Fleischproduktion ist umweltschädlich und ein Risiko für die Gesundheit weltweit, aber die Menschen werden erst dann weniger Fleisch essen, wenn wir ihnen Alternativen bieten die das gleiche (oder weniger) kosten und genauso (oder besser) schmecken. In seinem Vortrag stellt Ernährungsvorreiter und TED Fellow Bruce Friedrich die pflanzlichen und zellbasierten Produkte dar, die schon bald die weltweite Fleischindustrie - und unseren Mittagstisch - verändern könnten.
2019-05-2105 minTED Podcast | BusinessDie nächste globale landwirtschaftliche Revolution | Bruce FriedrichHerkömmliche Fleischproduktion ist umweltschädlich und ein Risiko für die Gesundheit weltweit, aber die Menschen werden erst dann weniger Fleisch essen, wenn wir ihnen Alternativen bieten die das gleiche (oder weniger) kosten und genauso (oder besser) schmecken. In seinem Vortrag stellt Ernährungsvorreiter und TED Fellow Bruce Friedrich die pflanzlichen und zellbasierten Produkte dar, die schon bald die weltweite Fleischindustrie - und unseren Mittagstisch - verändern könnten.
2019-05-2105 minTED Talks BusinessThe next global agricultural revolution | Bruce FriedrichConventional meat production causes harm to our environment and presents risks to global health, but people aren't going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.
2019-05-2105 minThe Gray Area with Sean IllingEnding the age of animal cruelty, with Bruce FriedrichYou often hear that eating animals is natural. And it is. But not the way we do it.The industrial animal agriculture system is a technological marvel. It relies on engineering broiler chickens that grow almost seven times as quickly as they would naturally, and that could never survive in the wild. It relies on pumping a majority of all the antibiotics used in the United States into farm animals to stop the die-offs that overcrowding would otherwise cause. A list like this could go on endlessly, but the point is simple: Industrial animal agriculture is not...
2019-01-281h 19
THE LIVEGAN PODCASTE59: Bruce FriedrichBruce Friedrich is the Executive Director of The Good Food Institute, a non profit organization that promotes plant-based meat and clean meat as alternatives to animal products.Bruce is an inductee into the Animal Rights Hall of Fame and has appeared on NBC's Today Show, CNN, Fox News, MSNBC, and Court TV. He is co author of the book The Animal Activist’s Handbook and serves on the advisory board of the Christian Vegetarian Association.Bruce was responsible for the 2002 documentary Meet your Meat, narrated by Alec Baldwin. News of the DayExcuse of th...
2019-01-091h 03
Food HealsSaving The World With Clean Meat and Tips For A Plant-Based Thanksgiving With Good Food Institute's Bruce FriedrichIs it possible to eat meat AND be cruelty free? Can we continue eating burgers and still tackle the global climate crisis? A few years ago, the answer to that would have been no, absolutely not. But today, clean meat is forging the way towards exactly that: meat that requires no killing, and that has no environmental impact. One of the people involved in this shift is Bruce Friedrich. Bruce went plant-based way before it was popular, back in 1987, after reading Diet for a Small Planet and realizing that meat production was taking us towards...
2018-11-1346 min
The Capitalism.com PodcastIdentifying Transformative Technologies to Maximize Profit and Impact w/ Bruce FriedrichBruce Friedrich is leading food industry disruption by making plant-based meat palatable to the masses - a healthy option in an industy that has suffered from poor beef processing methods. Bruce exemplifies our belief that capitalists who combine purpose and profit motives can achieve success, generating solutions to our problems and wealth at the same time. This is an area where purpose and profit collide. That’s exactly why we invited him to speak at the Capitalism Conference.
2018-11-0557 min
The Rich Roll PodcastBruce Friedrich On The Clean Meat Revolution7.5 billion people currently share this spinning blue planet we call Earth. By 2050, that number will escalate to 9.7 billion. By 2100? 11 billion.How can we possibly feed 11 billion people sustainably?To answer that question we must turn our gaze to the industrialization of animal agriculture. On the surface, what we commonly call factory farming appears incredibly efficient, creating massive economies of scale to feed the maximum number of people possible.But in actuality, this industry is inexcusably inefficient and unsustainable long-term. It requires untold amounts of land, water and feed. It contributes more greenhouse gas...
2018-11-051h 48
The Whole Health Cure"Meat Alternatives: Plant-based vs Clean Meat" with Bruce FriedrichBruce Friedrich is executive director of The Good Food Institute (GFI), a 501(c)(3) nonprofit organization that promotes innovative alternatives to industrially produced animal products. Bruce has penned opinion pieces for USA Today, the Wall Street Journal, Los Angeles Times, and many other publications. Bruce is a popular speaker on college campuses and has presented repeatedly at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce co-authored two books, contributed chapters to six books, and authored seven law review articles. Bruce graduated magna cum laude from the Georgetown Law and Phi Beta Kappa from Grinnell...
2018-10-2532 min
human insights with james coxTransforming Food for the Future: a chat w Bruce FriedrichBruce Friedrich is CEO of Good Food Institute, a non profit focused of developing and promoting healthier and more sustainable food alternatives.
To learn more contact:
James Cox
Cell: 267 323 6936
Email: jamescoxprivateemail@gmail.com
2018-08-2129 min
Eat For The Planet with Nil Zacharias#61 - The Good Food Institute: Building the Good Food Future With Bruce FriedrichBruce Friedrich is the Executive Director and Co-Founder of the Good Food Institute or GFI, a non-profit that is working to transform animal agriculture by promoting the development of innovative alternatives to meat and seafood. Bruce has been a guest on episode three of the #EatForThePlanet podcast and introduced us to GFI’s work with plant-based meat companies and cellular agriculture, or clean meat, startups.Show notes for this episode: https://eftp.co/bruce-friedrich-2Newsletter signup: https://eftp.co/newsletterFollow us on InstagramFollow Nil Zacharias on Twitter
2018-08-011h 05
PBD with Nathan Eckel103: Future Food with Bruce FriedrichBruce Friedrich is executive director of The Good Food Institute (GFI), a 501(c)(3) nonprofit organization that promotes innovative alternatives to industrially produced animal products. Bruce has penned opinion pieces for numerous publications, and has co-authored two books, contributed chapters to six books, and authored seven law review articles. Watch Bruce's TEDx talk HERE. Connect with Bruce HERE. BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !
2018-05-1222 min
BeTheTalk with Nathan Eckel103: Future Food with Bruce FriedrichBruce Friedrich is executive director of The Good Food Institute (GFI), a 501(c)(3) nonprofit organization that promotes innovative alternatives to industrially produced animal products. Bruce has penned opinion pieces for numerous publications, and has co-authored two books, contributed chapters to six books, and authored seven law review articles. Watch Bruce's TEDx talk HERE. Connect with Bruce HERE. BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !
2018-05-1222 min
Taste RadioEp. 101: You Might Be Surprised By What This Insider Says About Big Money in Food & BevRyan Caldbeck has two words for brands planning to raise capital in 2018: be careful. With billions of dollars in play in the red-hot CPG space, Caldbeck, the co-founder and CEO of funding platform CircleUp, is advising brands to take extra caution when vetting potential investment partners. He believes that while funding opportunities for food and beverage companies are the most abundant since launching the firm in 2013, he's concerned about the lack of a strategic component in the money that is currently flowing in from large private equity firms and tech-focused venture capital firms. "They will pay close to zero attention...
2018-03-201h 18
80,000 Hours Podcast#20 - Bruce Friedrich on inventing outstanding meat substitutes to end speciesism & factory farmingBefore the US Civil War, it was easier for the North to morally oppose slavery. Why? Because unlike the South they weren’t profiting much from its existence. The fight for abolition was partly won because many no longer saw themselves as having a selfish stake in its continuation.
Bruce Friedrich, executive director of The Good Food Institute (GFI), thinks the same may be true in the fight against speciesism. 98% of people currently eat meat. But if eating meat stops being part of most people’s daily lives -- it should be a lot easier to convince them that farm...
2018-02-191h 18
EA TalksEAG 2017 SF: Fireside chat (Bruce Friedrich and Paul Shapiro)Fireside chat with Paul Shapiro, Vice President of Policy at the Humane Society of the United States and Bruce Friedrich the Executive Director of The Good Food Institute.Source: Effective Altruism Global (video).Effective Altruism is a social movement dedicated to finding ways to do the most good possible, whether through charitable donations, career choices, or volunteer projects. EA Global conferences are gatherings for EAs to meet. You can also listen to this talk along with its accompanying video on YouTube.
2017-11-0335 min
EA TalksEAG 2017 Boston: Can food technology and markets get us to animal liberation more quickly than educational campaigns? (Bruce Friedrich)Clean and Plant-Based Meat fireside chat with Bruce Friedrich, interviewed by by Brian Kateman.Source: Effective Altruism Global (video).Effective Altruism is a social movement dedicated to finding ways to do the most good possible, whether through charitable donations, career choices, or volunteer projects. EA Global conferences are gatherings for EAs to meet. You can also listen to this talk along with its accompanying video on YouTube.
2017-10-3142 min
Speaking Your Brand: Public Speaking Tips and Strategies028: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food InstituteAs mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place. But, what happens if the people you want to reach aren’t as convinced as you are? You have a couple of options: You can work really hard to educate your market, to convince them that what you’re offering is what they need, to get them to change their behavior in favor of what you’re proposing. (Spoiler: this rarely works and you’ll spend a lot of time and money on...
2017-08-0141 min
Eat For The Planet with Nil Zacharias#3 - The Future of Meat Without Animals: Bruce Friedrich on How Technologies Like Plant-Protein and Cellular Agriculture Are Making it PossibleWhen it comes to understanding the future of food, there are few people who know more than Bruce Friedrich, the Executive Director of the Good Food Institute (GFI) and founding partner of New Crop Capital.Show notes for this episode: https://eftp.co/bruce-friedrichNewsletter signup: hhttps://eftp.co/newsletterFollow us on InstagramFollow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-06-281h 11
The Rich Roll PodcastBruce Friedrich Is Innovating The Future of Food7.5 billion people currently share this spinning blue planet we call Earth. By 2050, that number will escalate to 9.7 billion. By 2100? 11 billion.How can we possibly feed 11 billion people sustainably?To answer that question we must turn our gaze to the industrialization of animal agriculture. On the surface, what we commonly call factory farming appears incredibly efficient, creating massive economies of scale. But peer just below the surface and you'll discover a vast operation of mass suffering that is irreparably polluting the environment, eviscerating our dwindling natural resources and destroying human health to boot.Beyond wa...
2017-05-011h 27
Teagan Goes Vegan#29 - Disrupting the Food System with Bruce FriedrichBruce Friedrich became vegan through his Catholic faith and subsequently turned vegan activism into his career, working at PETA, Farm Sanctuary, and now the Good Food Institute. He and I talk about the "abolition vs welfare" debate that often divides vegans, how focusing on global poverty and environmentalism were key to his decision to become vegan, and why low-fat cottage cheese was the last animal product he ate.
Special thanks to iTunes users EverFar and Phoenix Bound for their kind reviews! If you can, please take a minute to rate or review the show on iTunes. As...
2016-06-091h 02The Gray Area with Sean IllingBruce Friedrich on how technology will reduce animal sufferingWhen I first met Bruce Friedrich, he was running PETA's awareness campaigns. Yeah, those campaigns — the ones where naked people stuffed themselves in saran wrap and cages, and where wounded chickens limped outside KFCs.He was also one of the smartest, most informed, and most thoughtful experts I'd found on animal suffering. He had immersed himself in a subject most of us — myself very much included — would prefer to ignore, and he had learned some surprising things, including that vegetarianism was probably worse for animal welfare than cutting out eggs but keeping beef.Since then, Friedrich has become director of the...
2016-04-261h 17
Freedom of SpeciesBruce Friedrich - 2015 Animal Activist Forum presentationBruce Friedrich from The Good Food Institute 2015 Animal Activist Forum presentation - Veganism in a Nutshell: The health, environmental, human rights, and animal rights/ protection arguments for Veganism Bruce Friedrich is executive director of The Good Food Institute (GFI). By assisting the most promising plant-based and cultured meat alternatives and companies, GFI is creating a healthy, humane, and sustainable food supply. Bruce previously served as director of policy and advocacy at Farm Sanctuary, as vice president for campaigns at PETA, as a public school teacher in inner city Baltimore through Teach for America (where he was teacher of the year for h...
2015-11-2200 min