Shows
The Business Of MarketingHow to Build a Revenue Machine by Aligning Sales and Marketing with Bruce ScheerThe episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps 01:15 - Evolution of the podcast and guest introduction ...2025-07-0943 min
The Sales Conversation PodcastHow to Lead with a Theme versus Stuff with Bruce Scheer, A. Lee Judge, and Dontaye CarterEpisode Overview This episode features yours truly, Bruce Scheer, being interviewed by A. Lee Judge and Dontaye Carter from Atlanta. They have a great show called the Business of Content Podcast. In this episode we will talk about the major pitfall sellers and marketers fall into - how they are leading with their "stuff" and their "all about me" content as opposed to leading with a "theme" – a point of view that addresses their target customers' big problem and offers a big idea theme that resonates! The Big Idea Theme Precedes Sales and Mar...2018-12-2100 minThe Business Of MarketingDoes Your Company Know Its Theme?The show is for the C-Suite, especially the CMOs! Does your company know its theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com.Before creating content, its important for a company, its sales team, and its marketing team to have a clear picture of the company’s theme. Bruce joins us to explain and give some direction on how organizations can create and benefit from having a clear picture of its theme. Enjoy some great stories and examples as Bruce share’s his vast experience in dealing with large B2B or...2018-07-2230 min
The Sales Conversation PodcastHow to sharpen your social outreach strategy with A. Lee JudgeEpisode Overview In this episode, you'll hear us talk about how to connect with potential buyers online, how to build trust over time by contributing content and closing new business with the buyers you've been building relationships with. I met our guest, A Lee Judge, on LinkedIn, where I sent a connection request knowing he'd be someone I would want to follow. He has a beautiful podcast - the Business of Content Podcast with his co-host Dontaye Carter. I love Lee's quote, “it's better to ask a favor from a friend versus a sale from a stranger."...2018-07-1800 min