Shows
The Sales Conversation PodcastHow to Lead in the Buyer Journey with Next Steps with Darrin Fleming and David Svigel Episode Overview This episode, “How to lead in the buyer journey with Next Steps,” featured Darrin Fleming, David Svigel, Principals at ROI-Selling and me – Bruce Scheer. The three of us have been helping sellers for years in having more concerted next step conversations that are useful in leading and supporting the buyer through the buying process. Specifically, we have partnered together to help clients with creating assessments and value-selling tools that are useful in helping buyers see and communicate the case for change and create urgency around change initiative. When Things Go Wrong...2019-03-0400 min
The Sales Conversation PodcastHow to Sell Based on Business Value with Darrin FlemingEpisode Overview Sellers struggle with selling business value. They are taught to sell products, but not how to sell based on business value. In this episode, my former college roommate, business partner, and lifelong friend, Darrin Fleming, speaks about why we should be selling based on business value. Darrin is the founder and CEO of ROI-Selling.com and a business leader with experience in marketing and sales across different sizes of businesses, from small companies to huge multinational corporations. He helps his clients build their strategic marketing capability, and is a specialist in honing his clients' business...2018-07-0900 min