Shows
Attribution NationCreativity with Rigor: Bruno Bertini on B2B, Measurement, and the "Power of You"This week on Attribution Nation, Drew Smith sits down with Bruno Bertini, CMO at 8x8, to explore how modern B2B marketing wins when creativity and rigor meet. Bruno shares a career arc from Disney "cast member" to quota-carrying sales leader to CMO, and why that blend shaped his belief that people follow people, not product lists. They get into the danger of over-indexing on science, how to protect bold ideas ("do cool stuff") without losing attribution discipline, and why leadership must set the balance. Bruno also unpacks 8x8's "Power of You" campaign—real customers, AI-driven prod...
2025-10-2950 min
Il Mondo alla RadioIl Mondo alla Radio 07.10.2025I temi del Mondo alla Radio di oggi: secondo anniversario dell’attacco di Hamas contro Israele che ha scatenato la distruzione della Striscia; sharing mobility, una possibilità sempre più in voga, ma che deve fare i conti con la scarsità di alcuni mezzi.
Gli ospiti di oggi:
monsignor Paweł Ptasznik, presidente della Fondazione Vaticana Giovanni Paolo II;
monsignor Derio Olivero, vescovo di Pinerolo e presidente della Commissione episcopale per l'ecumenismo e il dialogo della Conferenza Episcopale Italiana;
Luca Sangalli, capomissione Cesvi in Palestina;
Edo Ronchi, presidente della Fondazione sviluppo sostenibile;
Raimondo Orsini, Coordinatore Osservatorio Nazionale sulla sharing mobility;
Nicoletta Antonias, Responsa...
2025-10-0755 min
Revenue MakersBrave Marketing in the Age of AIWhen AI cranks out faster campaigns and copycat content, brand and creativity are your only edge.In this episode, Bruno Bertini, Chief Marketing Officer at 8x8, joins Adam Kaiser to share how his team launched ‘The Power of You’ campaign, a bold brand play that put customers at the center and proved that AI can amplify creativity rather than dilute it.Bruno walks through the thinking behind the rebrand, why differentiation in SaaS can no longer rely on product alone, and how 8x8 used AI-powered production to create customer stories that were fun, emotional, and memo...
2025-10-0127 min
Pipeline VisionariesLead With Buyers Instead of ProductThis episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place.Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into their marketing strategy, the role of AI in scaling their efforts, and the challenges and rewards of pushing creative boundaries in B2B marketing. Guest Quote:"In B2B, the only way to cut through the noise is by doing something cre...
2025-09-1648 min
The Next CMOGoal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8x8What if marketing didn’t just support company strategy, but shaped it from the start? 8x8 CMO Bruno Bertini breaks down how today’s marketing leaders can elevate their role through goal-driven alignment, end-to-end customer experience, and real-world applications of AI. Bruno shares his approach to building marketing-led OKRs, driving measurable outcomes like LTV and retention, and using AI to streamline enrichment, targeting, and creative production. It’s a must-listen for CMOs who want to operate as true business leaders and make marketing central to growth.
2025-09-1235 min
Agro ATPE 332 - El árbol y el bosqueAnálisis semanal y entrevistas a: 🎤 Gustavo Idígoras (CIARA-CEC / Cómo sigue la exportación de granos tras la baja de DEX) 🎤 Marcelo Torres (Aapresid / Qué significa “Código Abierto”, el lema del Congreso Aapresid) 🎤 Enrique Bertini (CAFMA / La maquinaria agrícola con ventas planchadas y altos costos) 🎤 Ramiro y Bruno Destéfanis (Grupo Villanueva / Identificación electrónica de ganado y drones) 🔊 Noticias: Congreso Aapresid: Bayer: lanzamiento de Dekalb Integrado + Albor: relanza Albor Analytics y presenta Albor Campo y Albor Cultivos. 🎵 Música: Leonid & Friends (Rusi
2025-08-021h 03
NexGen CMO PodcastBruno Bertini's advice on becoming a modern CMOIn this episode, Kelly Hopping sits down with Bruno Bertini, Chief Marketing Officer at 8x8, to explore what it takes to build an impactful career in marketing and lead with authenticity in today’s tech-driven landscape. Bruno shares how his unconventional journey—spanning customer experience, sales, and marketing—shaped his deep understanding of buyer psychology and organizational transformation. From orchestrating AI-powered brand strategies to leading a company-wide pivot from UCaaS to CX, Bruno offers pragmatic insights on harmonizing long-term brand equity with short-term revenue pressure. He discusses building marketing culture from the inside out, developing nuanced customer messag...
2025-07-2339 min
Colégio UNIQUEConexão 9 - Ep. 02: Você controla a tecnologia ou ela te controla?Você já se pegou rolando o feed sem nem perceber o tempo passar?Ou sentiu ansiedade por querer tudo pra ontem, sem conseguir esperar e se frustrando com processos mais longos?A tecnologia tem transformado a forma como pensamos, sentimos e até como sonhamos. Ela impacta nosso foco, nosso comportamento e nossa saúde mental de maneiras que, muitas vezes, nem percebemos.Vem refletir com a gente no novo episódio do Conexão 9!No episódio 2 do Conexão 9, temos uma galera especial na mesa e bastidores com a gente: Bruno Garbim De Albuquerque, Enzo Sto...
2025-05-231h 04
Sales Is King198: Branding and Storytelling | Bruno Bertini of 8x8In this engaging conversation, Dan Sixsmith interviews Bruno Bertini, the CMO of 8x8, discussing the evolving role of the CMO in today's business landscape. Bruno shares insights on branding, storytelling in B2B, and the importance of customer experience. He emphasizes the need for CMOs to be business operators, bridging gaps between marketing, sales, and customer success. The discussion also touches on leadership styles, personal growth, and the significance of mentorship in shaping one's career. Bruno concludes with a powerful mantra: 'Enjoy being while becoming.'TakeawaysBruno Bertini emphasizes the importance of storytelling in...
2025-03-1051 min
Pensando em ConteúdoQuando é hora de instaurar um departamento de marketing em uma empresa? - #65Neste episódio do podcast Pensando em Conteúdo, a host Talita Lombardi recebe Bruno Sancar, Natalia Bertini e Karen Correia para discutir quando é hora de instaurar um departamento de marketing em uma empresa.
Eles discutem os desafios de iniciar essa área com orçamento limitado, a pressão das expectativas das outras áreas e a importância do marketing para conectar as pontas soltas dentro da empresa.
Também falam sobre a complexidade de gerenciar vários canais de marketing e a necessidade de ter um profissional qualificado para orquestrar as ações.
2024-08-1652 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating insider's view on their latest transformations. Tune in for expert perspectives and actionable takeaways!
2024-06-2425 min
呂岱衛的樂音私塾【關於馬勒，你想說的是？】EP4 l 天堂其實是很危險的～說說馬勒第四號交響曲【馬勒第四號交響曲版本嚴選】
華爾特 / 紐約愛樂管弦樂團
Bruno Walter / New York Philharmonic
(1945.5.10, SONY)
Decca簡評：工整間有著無窮迷人的婉轉，悠揚而美好
庫貝利克 / 巴伐利亞廣播交響樂團
Rafael Kubelik / Symphonieorchester des Bayerischen Rundfunks
(1968, DG)
Decca簡評：自然質樸，真誠抒發，鞭辟入裡，庫貝利克絕不無聊
貝提尼 / 科隆廣播交響樂團
Gary Bertini / WDR Sinfonieorchester Köln
(1987, EMI)
Decca簡評：音色優雅而雄渾，不慍不火，末兩樂章尤其是心靈撫慰最佳良劑
馬克拉斯 / 愛樂管弦樂團
Sir Charles Meckerras / Philharmonia Orchestra
(2006.2.16, signum)
Decca簡評：聲部間緊密有趣的對唱與呼應，形成異常豐富的聲音調色盤，在在顯現馬克拉斯的睿智與大師手筆
史坦茲 / 科隆古澤尼西樂團
Markus Stenz / Gürzenich-Orchester Köln
(2009, Oehms)
Decca簡評：絕妙的速度變幻，宛如一連串驚奇旅程
～本節目由文化部影視及流行音樂產業局補助播出～
關於馬勒交響曲的曲目導聆，歡迎點選以下連結：
古典音樂台精選節目 蒙德里安調色盤 -《我的時代終將來臨－樂讀馬勒的交響人生》
http://www.family977.com.tw/index.php?route=choice/program_detail&choice_program_id=253
呂岱衛粉絲專頁
https://www.facebook.com/ldwksl
2021-10-1830 min