Shows
Business UnboundWhy Innovation Is a Management Problem, Not an Ideas Problem - Bruno PesecInnovation in large enterprises is usually a management problem, not an ideas problem. Bruno Pesec argues that leaders should look for the real signals of innovation, frustration, friction, slow progress, and hard tradeoffs, rather than mistaking polished innovation theater for actual change. He explains why disciplined innovation depends on vertical-slice governance, tranche-based funding, and the willingness to let evidence, not preference, decide what gets more support.What You'll Learn◼️ How to tell early whether an organization is truly innovating or just performing innovation through restless but empty rhetoric◼️ Why healthy frustration can be a...
2026-05-061h 09
THE MAKING OF MEWhy Most Companies Fail at Innovation (And How to Fix It) | The Making of MeYour company is investing in innovation, so why isn't it working?In this eye-opening episode of The Making of Me Podcast, innovation advisor and strategist Bruno Pesec pulls back the curtain on the #1 reason large organizations struggle with innovation and exactly what you can do to fix it.🎯 In this episode, you'll discover:The biggest misconception companies have about innovationWhy heavy investments in innovation often fail to pay offWhy it's not about having creative people or big ideas it's about creating the right processes and environmentsWhy focusing on flow matters more than just collecting ide...
2026-04-2922 min
FailCraftWhy Executives Are Terrified of Your Ideas: The Truth About Corporate Innovation - Bruno PešecWhy do most corporate innovation projects crash and burn, even when the technology is flawless? Bruno Pešec is a master at fixing broken innovation. He has advised some of the biggest companies in the world, helping senior leaders unlock €1 billion in new revenue. But Bruno isn't just a boardroom strategist—he's a martial artist with 30 years of training who runs his own dojo. In this episode, he explains how the discipline of taking a punch in the dojo directly translates to surviving the brutal, tankless work of corporate innovation.Thi...
2026-04-1217 min
The Thought Atlas PodcastWhy Most Innovation Fails to Create Value | Bruno Pešec on Ideas, Systems & ExecutionInnovation gets talked about everywhere — in strategy decks, mission statements, and future plans.But there is a gap between talking about innovation and actually creating something that works.In this episode of Thought Atlas, we sit down with Bruno Pešec to explore what innovation really means, why so many ideas never become results, and how organizations can turn uncertainty into measurable value. Bruno breaks down innovation as something new that creates value for both the customer and the innovator, and shares lessons from his work with large companies, Toy...
2026-04-0756 min
Let's talk Transformation : The business leaders podcastMastering innovation with Bruno Pesec" Innovation is not just technology, systems and strategy, it is also about energy and embodied behaviour."Bruno and I discuss the human side of innovation and the strategic role of AI. We explore how leaders can foster creativity and manage uncertainty by adopting principles from martial arts and leveraging AI for better decision-making.Bruno brings a unique perspective, combining engineering rigour, martial arts mastery, and deep reflection on embodied leadership. We explore different perspectives on how to master generative conflict for Innovation success and making strategy an embodied practice. The insight on the intersection between...
2026-04-0650 min
Sustainability TransformationsFrom Compliance to Value Creation: The Lean Approach to SustainabilityIn this episode, Enock and Bruno Pešec discuss theintersection of sustainability and innovation, exploring the challenges and opportunities that arise in corporate settings. Bruno highlights the damaging mindset of viewing sustainability as a cost center rather than a value creator.He emphasizes the importance of changing the narrative around sustainability, focusing on rewarding positive behavior, and leveraging lean principles to drive innovation. The conversation also delves into the challenges large enterprises face in implementing sustainability initiatives, the need for measurable outcomes, and the significance of collaboration across industries to achievemeaningful impact.Ready to put these ideas i...
2026-03-2238 min
Breakthrough InnovationWhy Most Leaders Accidentally Sabotage Innovation with Bruno PesecIn this episode of Breakthrough Innovation, we talk with Bruno Pešec, strategist, author, and creator of Playing Lean. Bruno helps companies make innovation real, not just performative — and he isn’t afraid to call out the “innovation theater” most leaders accidentally create.🔥 How to spot when innovation is just for PR (and what to do instead)📉 Why training employees to innovate is pointless without systems to support them🎯 How to fund innovation without losing control (or your CFO's trust)💥 The “cruelty of good intentions” most leaders don’t realize they’re doing🧠 Why translat...
2026-02-2619 min
Inner LightHow Martial Arts Build Calm, Focus, and Resilient Leadership with Bruno Pesec
Calm is not always found in stillness. On Inner Light, host Pragya sits down with Bruno Pesec to explore how martial arts become a powerful pathway to mental clarity, emotional balance, and grounded leadership. Drawing from decades of embodied practice, Bruno shares how movement, discipline, and awareness shape not just the body, but decision-making and presence.
This episode is for leaders, professionals, and seekers who feel mentally scattered or under pressure. You will learn how respectful conflict, physical awareness, and flexibility in mindset can restore focus and stability in a fast-moving world.
About the Guest:
2026-01-2721 min
Qonversations: Wisdom for Leaders in an AI-Driven World066: Intelligent InnovationAs the world around us continues to change, if you are not innovating, at best you are struggling to keep up. In this episode of Qonversations, Bruno Pesec, Pesec Global, joins host Brian Gorman to discuss the leader's role in innovation along with what contributes to, and what hinders, innovation in the workplace.
2024-01-2428 min
Unbound with Chris DuBois067 Bruno Pešec: Fostering InnovationOn today's episode of Unbound, I'm joined by Bruno Pešec. Bruno is an innovation expert who has delivered projects improving GDP for several leading brands and countries. With a Master's in Industrial Engineering and Management, he's co-founded Norway's largest Lean Startup community as well as Founder Institute Norway. Bruno has 10+ years working across defense, manufacturing, education and finance to help companies innovate profitably Learn more about Bruno at Pesec.no.
2024-01-1836 min
Profit With A PlanEP232 Navigating the New Market Frontier - Bruno Pesec🚀 Profit With a Plan Podcast Summary: Navigating the New Market Frontier
Join Marcia, your go-to business growth strategist, on the Profit with a Plan podcast – your secret weapon for skyrocketing small business profitability! 🌟
🎙️ Episode Highlights:
1️⃣ The Profit Booster™ Unveiling: Marcia spills the beans on a game-changing 30-day Profit Booster training, promising a jaw-dropping 45% net profitability boost, no extra marketing, no additional staff costs. It's like a magic wand for your bottom line!
2️⃣ Innovation & Explosive Insights: Dive deep with guest Bruno, an international innovation guru, as they chat about blowing up tanks and tearing things apar...
2023-12-0637 min
Converge CoffeeHow Focusing on Strategic Growth Offer Solutions in Plain Sight and Improves ExperiencesIn this episode, Sean sits down with Bruno Pesec, corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They go deeper into his experience on what the two important levers for strategic growth. Bruno gives some great insights on how companies grow but how leaders can foster growth. Bruno gives examples of how he helps leaders find growth opportunities in plain sight. Bruno gets deep on how he has fostered his own growth from his inquisitive...
2023-10-2731 min
Scaling With PeopleMastering Team Building and Project Management with Innovator Bruno PesecSend us Fan MailWelcome to a riveting conversation with the extraordinary innovator Bruno Pesec, the mastermind behind a groundbreaking freight train and an award-winning board game. His unique perspective on team building and innovation in large enterprises will transform how you perceive the dynamics of your work unit. Packed with insightful discussions, this episode will help you understand how to structure your employee population for maximum effectiveness. Hear firsthand how meticulous attention to individual and team goals, effort, and reward systems can elevate your workforce from a mere group to a finely-tuned team. The...
2023-09-0423 min
Teambuilding Cultures5 Key Traits of Successful Innovators with Bruno PesecBruno Pešec helps business leaders innovate profitably. He is the rare innovator who can claim that he's worked on a regulation-defying freight train and an award-winning board game.
In addition to his corporate experience with brands like DNV, DNB, and Kongsberg Group, Bruno runs a community of entrepreneurs of several thousand members.
He is currently undertaking a doctorate in organisational change, with a specific focus on the issues with innovation in large enterprises. Bruno has co-authored the ‘Augmented Strategy’ book, a practical guide to making better decisions using data and human intuition.
Websi...
2023-08-0925 minLubar Executive Education PodcastFive Specific Practices For Profitable InnovationIn this episode, I talk with Bruno Pesec co-founder of the Norwegian Founder Institute, the world’s premier idea-stage accelerator and startup launch program, about five specific practices for profitable innovation. During our time together we discuss,Despite the current global economic challenges and headwinds, is it still worth investing in innovation?Five specific practices leaders can leverage to innovate properly in your business.Pitfalls to watch out for when investing in innovation. For more from Bruno Pesec, please visit https://www.pesec.no/
2023-07-2730 min
Pursuing Your Passions is a B!@#$!Episode 27- The Business of Doing Art With Bruno PesecToday, we discuss the journey of Bruno Pesec! Thank you for joining our journey through the arts. Like we always say "Pursuing your Passions is a Bitch... But it's worth it!"Please Check out our friend, Bruno Pesec-His Website- https://www.pesec.no/Also Check us out and our future projects at The Rogue Scientist ProductionsWebsite- https://theroguescientistproductions.com/Facebook- https://www.facebook.com/profile.php?id=100087537946337Instagram- https://www.instagram.com/roguescientistproductions/Check out "The World Beyond" by Charles Dockham on Kindle- https://www.amazon.com...
2023-07-1233 min
AI For Pharma GrowthE68 | How to Avoid the Biggest Innovation MistakesIn this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Bruno Pešec, who shares his journey into the pharmaceutical industry. They explore the distinction between doing and managing innovation, emphasising the pitfalls to avoid. Bruno highlights the significance of investing wisely, steering clear of ideas with limited market potential. Overcoming executive fear of innovation and understanding market scale are crucial. They discuss the importance of creating a budget for innovative ideas, releasing funding incrementally, and combining data with human intuition for decision-making. The role of AI is...
2023-07-0541 min
Innovators Unleashed | Talent Leadership and ManagementInterview: Innovation Expert Bruno PesecToday, we’re talking with innovation expert Bruno Pesec. Bruno hails from Oslo, Norway and is very active within the Norwegian startup ecosystem. He co-founded the Norwegian Lean Startup Circle, which is Norway's largest Lean Startup community. An engineer by training, he brings a uniquely analytical perspective to innovation. Bruno regularly publishes articles, white-papers, case studies, ebooks, webinars, and podcasts on innovation, strategy, and entrepreneurship, which can be accessed for free at www.pesec.no.
2023-04-1818 min
2023-01-1726 min
Leading with integrity: Leadership talkEp.10: How to innovate, strategicallyEp.10: How to innovate, strategically
Talking innovation and leadership with Bruno Pešec, a strategic innovation consultant based in Norway. Innovating is challenging for many businesses, and Bruno has some great strategies to help navigate that process. If you'd like to learn more about what and how he does this, take a look at Bruno's website: https://www.pesec.no/ Don't forget to sign-up to the Leading with integrity mailing list too: www.leadernotaboss.co.uk/signup Hosted on Ausha. See ausha.co/privacy-policy for more information.
2022-09-2748 min
Second Life Leader#221 Avoiding Destructive Innovation with Bruno PešecDoug and Bruno spoke about focusing on value-creating innovation rather than destructive innovation. Having innovation really helps the growth of the company. However, you need to be watchful with these and also remind yourself to give more value to your clients.Has anyone told you that you can't innovate? Don't listen to them. Don't let others stop you from being creative; it will help the growth of your company as well as your personal development. Learn more at https://pesec.noDoug's business specializes in partnering with companies and non-profits to create value a...
2022-08-2223 min
Count Me In®Ep. 189: Bruno Pešec - Management Accountants as Partners (Not Roadblocks) to InnovationConnect with Bruno: https://www.pesec.no/ Full Episode Transcript:Adam (00:05):Welcome back to Count Me In, the podcast that explores the world of business from the management accounting perspective. I'm Adam Larson, and our guest today is Bruno Pešec. As you've probably noticed, we talk quite a bit about innovation here at Count Me In. After all, it's the mechanism for how companies create new products and services to drive profitable growth. Bruno is an engineer by training and an expert in helping companies think systematically about where continuous improvement ends a...
2022-07-0426 min
Joey Pinz Discipline Conversations#94 Bruno Pesec: Helping Leaders Innovate Profitably | Joey Pinz Discipline ConversationsSend us Fan MailBruno's enthusiasm, expertise, and quick tongue will both educate and entertain your audience. He focuses on practical and applicable advice, demystifying worlds of innovation and strategy. Leveraging his rich experience and broad interests, Bruno can tailor his advice, stories, and examples to your specific audience. He is as natural with executives as he is with front line operators.Episode Links:Web: https://www.pesec.no/Twitter: https://twitter.com/brunopesecLinkedIn: https://www.linkedin.com/in/pesec/Book: https://www.amazon.com/Augmented-Strategy-intuition-strategic-decisions/dp/8269267406
2022-04-2759 min
The Future of Leadership258 Leadership strategies for innovation with Bruno PešecA leadership mindset for reinventing work Bruno Pesec, an Oslo-based Croatian and former engineer once worked for Toyota and saw for himself that it didn't matter how great the idea was, how talented the engineers were, if the end user couldn't see the value in it. This sparked a passion for leadership strategies and innovation that meet a need. It took Bruno down a path that combined the discipline of datasets with the messy people stuff of innovation, new ideas and strategic change. Bruno, who is the author of Augmented Strategy, shares his insights and practical examples...
2022-04-1444 min
Science of CXBruno Pešec: Intuition + Insights + Data = Better DecisionsBruno Pešec helps business leaders innovate profitably.
He is the rare innovator who can claim that he's worked on a regulation-defying freight train and an award-winning board game.
In addition to his corporate experience with brands like DNV, DNB, and Kongsberg Group, Bruno runs a community of entrepreneurs of several thousand members.
He is currently undertaking a doctorate in organizational change, with a specific focus on the issues with innovation in large enterprises.
Key Takeaways
Exploring what being a minimalist world traveler means. Insight into...
2022-04-1343 min
The Politics of Everything130: The Politics of Corporate Innovation - Bruno PešecCorporate innovation is at the heart of any business success. Bruno Pešec helps business leaders innovate profitably He is one of the rare innovators who can claim that he has worked on a regulation-defying freight train and an award-winning board game for teaching entrepreneurship and innovation. With ten years of experience in different industries—including defence, manufacturing, education, entertainment, and financial services—he has delivered projects that had positive impact on GDP of several countries, succeeded and failed inventing and innovating, and overcame several problems and challenges with no obvious solutions. In a...
2022-04-1227 min
Aim to Win PodcastThe Secret To Profitable Innovation with Bruno PesecBruno Pešec helps business leaders innovate profitably. He is the rare innovator who can claim that he's worked on a regulation-defying freight train and an award-winning board game. In addition to his corporate experience with brands like DNV, DNB, and Kongsberg Group, Bruno runs a community of entrepreneurs of several thousand members. He is currently undertaking a doctorate in organisational change, with a specific focus on the issues with innovation in large enterprises.Linkshttps://www.pesec.no/https://www.linkedin.com/in/pesech...
2022-03-0828 min
More than a Few Words#692 Ideas are FreeWhat is the difference between an thought and an idea. It is not just semantics according to my guest Bruno Pesec. A thought is something fleeting. It becomes an idea when you write it down and start formulating a process to bring it to life.
Ideas are free, but the time and resources required to bring them to life are not. So before you pull the trigger on that idea you need to think about the value of the idea. Who will it serve, how does it fit into your business and what will it take to...
2022-03-0311 min
The Don’t Quit PodcastWorking on Self improvement Through Innovation with Bruno PesecThe Don't Quit Podcast looks at how professionals work and how you can learn from them.
This week's guest is Bruno Pešec, co-founder of the Norwegian Founder Institute, the world's premier idea-stage accelerator, and startup launch program, about ways leaders, can innovate profitably in their organization.
Website: https://www.pesec.no/
Linkedin: https://www.linkedin.com/in/pesec/
Twitter: https://twitter.com/brunopesec
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Support The DDon'tQuit Podcast by visiting TyypoPrints, making dreamers achieve through motivational art prints.
Use promo code: Podcast at the checkout to g...
2022-02-2825 min
Tech Pro Unicorn PodcastData Driven Decisions - Profitable Innovation - Augmented Strategy with Bruno PesecSend us a textBruno Pešec helps business leaders innovate profitably. He is one of the rare innovators who can claim that he has worked on a regulation-defying freight train and an award-winning board game for teaching entrepreneurship and innovation. With ten years of experience in different industries—including defence, manufacturing, education, entertainment, and financial services—he has delivered projects that had positive impact on GDP of several countries, succeeded and failed inventing and innovating, and overcame a number of problems and challenges with no obvious solutions. In addition to his corporate...
2022-02-0956 min
Leadership in ManufacturingE30 What exactly is an innovation strategy?Strategy is about choosing between a number of different options to get the best possible result. Innovation is just one of the methods used to achieve your strategic goal. Without a good innovation strategy, it's hard to achieve long-term results. An innovation strategy is a plan for developing new products or services that will help you grow your business.
In this episode, we have guest Bruno Pešec, who helps business leaders innovate profitably & President of Pesec Global.
Bruno talks about how an innovation strategy is an approach to managing change that focuses on new ideas and ways of doing t...
2022-02-0138 min
Human Innovation | The Jens Heitland ShowEP 140: Disrupt the Disruptors - Innovation Culture Coding featuring Bruno PešecHow might a leading European bank grow its market share and remain competitive in the 21st century? Bruno Pešec President Pesec Global joined me to deconstruct a fictive case in the Innovation Culture Coding live show.The Case:European banks have been hit on multiple fronts, from changes in customer expectations and behaviour driven by fin-techs to new market entrants due to PSD2, to unbundling and disintermediation from neo-banks, and much more. One of the leading European Banks decides to reinvent itself, and hires Bruno Pešec...
2022-01-2453 min
CX Insider - Customer experience leaders sharing insights and ideas for customer service successHow Can Traditional Banks Compete With Digital Challengers? With Bruno PešecThis is not an easy question. Greg and Valentina interviewed Bruno Pešec, a business consultant, and compared the most significant obstructions traditional banks face on the journey of digitalization. Bruno talks in detail about the common causes for digital dropouts, the emphasis on psychological safety, and why traditional banks have lower customer satisfaction than their digital rivals.
Check out Bruno’s website https://www.pesec.no/
2022-01-1031 min
The Ambition Incubator PodcastEp #39 - On Entrepreneurship, Martial Arts and Continuous Improvement, with Special Guest Bruno PešecBruno Pešec is an intresting guy. He helps business leaders innovate profitably, and when I got to catch up with him, our conversation ranged from applying martial arts philosophies in business, to why a notebook is the tool you need to embrace lean start up philosophies!Bruno is one of the rare innovators who can claim that he has worked on a regulation-defying freight train and an award-winning board game for teaching entrepreneurship and innovation.With ten years of experience in different industries—including defence, manufacturing, education, entertainment, and financial services—he has d...
2022-01-0323 min
Behind The Numbers With Dave BookbinderMeasuring the Performance of Innovation Strategy - Bruno PesecToday’s guest says that most investments in innovation do not lead to value creation. Tune in to learn why.
Dave Bookbinder goes Behind The Numbers with Innovation Strategy Expert, Bruno Pesec.
In this episode, Bruno explains how to create value from corporate innovation and how to measure the impact of innovation on three levels: Strategic, Managerial and Tactical. Bruno also shares how to get buy-in for innovation projects and how he created a board game for teaching entrepreneurial skills.
Check out more of Behind The Numbers on YouTube
Behind The Nu...
2021-12-2126 min
Podcast with Purpose - UNLOCKED with Tracy WilsonLean Innovation: From Idea to Business Without Losing Your ShirtSend a textJoin you host Tracy Wilson and Special Guest Bruno Pesec on today's episode of the Unlocked Show and discover the art of lean innovation and how to identify opportunities in plain sight. 👀If you're looking to step away from the 9-5 grind and start your own business but your not quite sure what direction to head in, today's episode will help you focus your attention on what matters to getting your idea off the ground.About Bruno:In addition to his corporate experience with brands like DNV, DNB, and Kon...
2021-12-1551 min
YoungTrep with Benjamin WongLeading with Innovation: Bruno PesecOn this episode, innovation consultant and engineer Bruno Pesec explains what true innovation is, why it's not just important in business, and easy practises to be more creative, everyday.
2021-12-0746 minLubar Executive Education PodcastInnovating Profitably In All Areas of Your OrganizationIn this episode, I talk with Bruno Pesec co-founder of the Norwegian Founder Institute, the world’s premier idea-stage accelerator and startup launch program, about ways leaders can innovate profitably in their organization. After taking a moment to clarify what innovation is we discuss,.Why organizations fail to achieve returns on their investments in innovationThe three things you can do to minimize the fear and risk of taking on a new innovation initiative How to properly measure innovation efforts of your workforceThe role of the leader when it comes to innovation in your organizationFor more...
2021-12-0729 min
GEMS with Genesis Amaris KempProfitable Corporate Innovation! with Bruno PešecIs it even worth investing in innovation?
What are the critical ingredients for innovating profitably?
Why are executives afraid of investing in innovation?
In this segment, Bruno Pešec explains what innovation means to him, how he applies it in his current studies and professional experiences, to drive the impact he would like to see.
See video here - https://youtu.be/smyqhAxxx10
WHO IS BRUNO?
Bruno Pešec helps business leaders innovate profitably. He is the rare innovator who can claim that he's worked on a...
2021-11-1528 min
AI and Humans: Invincible InnovationWhy We Fear Innovation? // Bruno PešecWelcome to a talk about Why We Fear Innovation?
My guest is Bruno Pešec, President Pešec Global.
We will discuss:
- What is the biggest mistake leaders make these days?
- How could leaders create sustainable growth?
- Why are we afraid of change and innovation?
Thanks for watching Invincible innovation LIVE A Show About The Future Of People With Tech
Bruno's site: https://www.pesec.no/
I'm Adi Mazor Kario, #1 Product Innovation & Value Creation Expert, Invincible Innovation.
I'd...
2021-06-1641 min
Patrick Daly Interlinks PodcastThe 9 Don'ts of Corporate InnovationIn this episode we talk to Bruno Pesec, engineer, innovator and businessman. Bruno is president of Pesec Global, a business consultancy specializing in helping business leaders increase the returns on their investments in innovation, based in Oslo, Norway.This is the second time that Bruno has been on Interlinks with us and I have asked him back on this occasion because he has just produced a new e-book called the 9 Big Don’ts of Corporate Innovation: How to Spot and Avoid Costly Innovation Mistakes that I think is timely given where we are in the world at th...
2021-04-0129 min
Patrick Daly Interlinks PodcastApplying a Systems Approach to InnovationToday we will be talking to Bruno Pesec, engineer, innovator and businessman. Bruno, as a Croatian based in Norway, is a true example of the potential of an integrated Europe to provide opportunity, creativity and value across geographical and cultural boundaries. In Bruno’s work as a consultant, he draws on his extensive international experience to help business leaders to adopt and apply a systems approach to innovation and process improvement in situations where there are no easy, cookie-cutter solutions to challenges. These are the kinds of approaches that forward-looking businesses are adopting more and more in these times of...
2020-08-2629 min