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Bryan Smeltzer
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The Visionary Chronicles
THE MINDSET | VISIONARY INTERVIEWS | Albert Einstein | Thoughts of A Visionary | 7
CHRONICLE 209 The Visionary Chronicles Podcast CHRONICLE | July 17th, 2025 THE VISIONARY INTERVIEWS | ALBERT EINSTEIN | Thoughts of A Visionary (voice & responses are achieved through AI simulation) CHRONICLE INTRO | Introduction to The Visionary Interviews – A Groundbreaking Series on The Visionary Chronicles Welcome to The Visionary Chronicles, where we explore the minds of the greatest innovators, disruptors, and leaders the world has ever seen. Today, we introduce a groundbreaking new series—The Visionary Interviews. In this exclusive series, we bring past, generational Visionary leaders back to life through...
2025-07-17
32 min
The Visionary Chronicles
BOOK RELEASE | The Visionary Leader | The Success Principles of The World's Greatest Visionaries
CHRONICLE 207 The Visionary Chronicles Podcast BOOK RELEASE! The Visionary Leader, The Success Principles of The World’s Greatest Visionaries CHRONICLE: June 30th, 2025 CHRONICLE INTRO | Welcome to The Visionary Chronicles, a podcast exploring the principles behind the world’s most disruptive innovators, legendary entrepreneurs, and generational brands. I’m your host, Bryan Smeltzer — bestselling author of The Visionary Brand, founder of LiquidMind, and today, I’m excited to introduce my latest book, The Visionary Leader: The Success Principles of the World’s Greatest Visionaries. This episode is a special one — we will dive into...
2025-06-28
29 min
The Visionary Chronicles
THE VISION | Think Different | Decoding Steve Jobs' Leadership DNA | 5
CHRONICLE 205 The Visionary Chronicles THE VISION | Think Different | Decoding Steve Jobs' Leadership DNA CHRONICLE: June 19th, 2025 CHRONICLE INTRO | SERIES | The Visionary Leader, The Success Principles of the World’s Greatest Visionaries Welcome to The Visionary Chronicles, and another powerful segment of our exclusive series drawn from my new book, The Visionary Leader. Today’s episode, “Think Different | Decoding Steve Jobs’ Leadership DNA” dives into the extraordinary mind and methodology of one of the greatest Visionary leaders of our time: Steve Jobs. Jobs didn’t just lead a comp...
2025-06-20
31 min
The Visionary Chronicles
THE VISION | Precision Vision | 12 Steps to Leading with Unwavering Focus | 4
CHRONICLE 204 The Visionary Chronicles Podcast THE VISION | Precision Vision | 12 Steps to Leading with Unwavering Focus CHRONICLE: June 12th, 2025 CHRONICLE INTRO | Series | The Visionary Leader — The Success Principles of the World’s Greatest Visionaries Welcome to another episode of The Visionary Chronicles, and our featured series based on my new book, The Visionary Leader: The Success Principles of the World’s Greatest Visionaries. In this episode, we explore one of the most defining traits of every great leader: Precision Vision—the ability to lead with clarity, consistency, and unwavering focus. This...
2025-06-12
35 min
The Visionary Chronicles
THE VISION | The Flexible Future | How Adaptive Vision Drives Innovation | 3
CHRONICLE 203 The Visionary Chronicles Podcast THE VISION | The Flexible Future | How Adaptive Vision Drives Innovation CHRONICLE: June 5th, 2025 CHRONICLE INTRO | The Visionary Chronicles Series | The Visionary Leader — The Success Principles of the World's Greatest Visionaries Episode Title | THE VISION | The Flexible Future | How Adaptive Vision Drives Innovation Welcome to The Visionary Chronicles and our ongoing series based on my new business leadership book, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries. “Inflexibility in Vision kills innovation. Great leaders hold tightly to purpose...
2025-06-05
27 min
The Visionary Chronicles
THE VISION | The Visionary’s Blueprint | 17 Core Principles for Transformational Leadership | 2
CHRONICLE 202 The Visionary Chronicles Podcast The Visionary’s Blueprint — 17 Core Principles for Transformational Leaders SERIES | The Visionary Leader, The Success Principles of The World’s Greatest Visionaries RELEASE DATE | 06/30/25 CHRONICLE: May 29th, 2025 CHRONICLE INTRO | Welcome to a special episode of The Visionary Chronicles. We continue our new Series based on my latest book, The Visionary Leader: The Success Principles of the World’s Greatest Visionaries. In this episode, we explore The Visionary’s Blueprint—a foundational set of 17 Core principles that...
2025-05-30
30 min
The Visionary Chronicles
Futurecasting | 5 Key Principles on The Power of Leadership Foresight
CHRONICLE 201 The Visionary Chronicles Podcast Futurecasting | 5 Key Principles on The Power of Leadership Foresight CHRONICLE: May 22nd, 2025 CHRONICLE INTRO | Welcome back to The Visionary Chronicles, where we uncover the principles of Visionary leadership, innovation, and long-term success. In this episode of The Visionary Chronicles, we delve into the transformative power of strategic foresight—the ability of leaders to anticipate future trends and strategically position their brand ahead of disruption. Visionary leaders don't just respond to change; they prepare for it, shape it, and sometimes even create it. "The...
2025-05-22
24 min
The Visionary Chronicles
TVL | The Visionary Leader | The Success Principles of The World’s Greatest Visionaries | 1
CHRONICLE 200 The Visionary Chronicles Podcast “NEW” Book Pre-Release! The Visionary Leader, The Success Principles of The World’s Greatest Visionaries AUTHOR | Bryan Smeltzer RELEASE DATE | 06/30/25 CHRONICLE: May 19th, 2025 CHRONICLE INTRO | Welcome to The Visionary Chronicles, a podcast exploring the principles behind the world’s most disruptive innovators, legendary entrepreneurs, and generational brands. I’m your host, Bryan Smeltzer — bestselling author of The Visionary Brand, founder of LiquidMind, and today, I’m excited to introduce my latest book, The Visionary Leader: The Success Principles of the World’s Greatest Visionaries...
2025-05-19
29 min
The Visionary Chronicles
VISION Meets EXECUTION | 4 Essential Frameworks for Turning Ideas into Achievement
CHRONICLE 199 The Visionary Chronicles Podcast VISION Meets EXECUTION | 4 Essential Frameworks for Turning Ideas into Achievement CHRONICLE: May 8th, 2025 CHRONICLE INTRO | Welcome to this episode of The Visionary Chronicles, where we explore the essence of brand leadership, innovation, and long-term impact. In today’s chronicle, " VISION Meets EXECUTION | 4 Essential Frameworks for Turning Ideas into Achievement," we’re exploring what it truly means to be a Visionary brand and how the intersection of big-picture thinking and disciplined execution defines those who lead versus those who follow. "Vision without execution is hal...
2025-05-09
24 min
The Visionary Chronicles
Decoding Visionary Leadership | The 5 Essential Traits That Drive Success
CHRONICLE 198 The Visionary Chronicles Podcast CHRONICLE: May 1st, 2025 Decoding Visionary Leadership | The 5 Essential Traits That Drive Success CHRONICLE INTRO | Welcome to this episode of The Visionary Chronicles, where we explore the ageless leadership lessons imparted by some of history’s most influential figures. In this episode, we explore " Decoding Visionary Leadership | The 5 Essential Traits That Drive Success", drawing insights from the lives and legacies of Steve Jobs, Leonardo da Vinci, Albert Einstein, Thomas Edison, Socrates, and Alexander the Great. These leaders, spanning different eras and disciplines, shared common trai...
2025-05-01
33 min
The Visionary Chronicles
The Change Compass | 5 Leadership Strategies When the Path is Unclear
CHRONICLE 196 The Visionary Chronicles Podcast The Change Compass | 5 Leadership Strategies When the Path is Unclear CHRONICLE: April 17th, 2025 CHRONICLE INTRO | Welcome back to The Visionary Chronicles, where we uncover the principles of Visionary leadership, innovation, and long-term success. "The only constant in business is change. Those who learn to manage and embrace it will thrive; those who fear it will be left behind." — Richard Branson Welcome to this special episode of The Visionary Chronicles, where we explore the challenges and triumphs of business leadership in times of unce...
2025-04-18
31 min
The Visionary Chronicles
Strategy Execution | 5 Tips on How to Develop a Visionary Strategy for Sustained Growth
CHRONICLE 195 The Visionary Chronicles Podcast Strategy Execution | 5 Tips on How to Develop a Visionary Strategy to Sustained Growth CHRONICLE: April 10th, 2025 CHRONICLE INTRO | Welcome back to The Visionary Chronicles, where we uncover the principles of Visionary leadership, innovation, and long-term success. In this series, The Road to Visionary Leadership, we’ve explored the defining traits of visionaries who challenge the status quo, inspire transformation, and build lasting legacies. " The essence of strategy is choosing what not to do.” – Michael Porter In this Episo...
2025-04-10
26 min
The Visionary Chronicles
The Road to Visionary Leadership | CHRONICLE 9 | Leaving a Legacy
CHRONICLE 194 The Visionary Chronicles Podcast CHRONICLE: April 3rd, 2025 SERIES | The Road to Visionary Leadership CHRONICLE 9 | Leaving a Legacy CHRONICLE INTRO | Welcome to The Visionary Chronicles and the final EPISODE in our nine-part series, The Road to Visionary Leadership. This SERIES is inspired by the new book I will be releasing this July, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries, available for “PRE-SALE” NOW at Amazon, Barnes & Noble, Books A Million, and all global retailers. This is the follow...
2025-04-04
36 min
The Visionary Chronicles
The Road to Visionary Leadership | CHRONICLE 8 | Continuous Learning & Adaptation
SERIES | The Road to Visionary Leadership | CHRONICLE 8 | Continuous Learning & Adaption The Visionary Chronicles Podcast CHRONICLE 193 CHRONICLE: March 27th , 2025 CHRONICLE INTRO | Welcome to The Visionary Chronicles and the launch of our nine-part series, The Road to Visionary Leadership. This SERIES is inspired by the new book I will be releasing this July, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries, available for “PRE-SALE” NOW at Amazon, Barnes & Noble, Books A Million, and all global retailers. This is the follow-up to my first be...
2025-03-27
25 min
The Visionary Chronicles
The Road to Visionary Leadership | CHRONICLE 7 | Measuring and Celebrating Success
CHRONICLE 192 The Visionary Chronicles Podcast CHRONICLE: March 20th , 2025 SERIES | The Road to Visionary Leadership CHRONICLE 7 | Measuring & Celebrating Success CHRONICLE INTRO | Welcome to The Visionary Chronicles and the launch of our nine-part series, The Road to Visionary Leadership. This SERIES is inspired by the new book I will be releasing this July, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries, available for “PRE-SALE” NOW at Amazon, Barnes & Noble, Books A Million, and all global retailers. This is the foll...
2025-03-21
32 min
The Visionary Chronicles
The Road to Visionary Leadership | CHRONICLE 5 | Leading Through Change
CHRONICLE 190 The Visionary Chronicles Podcast CHRONICLE: March 6th , 2025 SERIES | The Road to Visionary Leadership CHRONICLE 5 | Leading Through Change CHRONICLE INTRO | Welcome to The Visionary Chronicles and the launch of our nine-part series, The Road to Visionary Leadership. This SERIES is inspired by the new book I will be releasing this July, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries, available for “PRE-SALE” NOW at Amazon, Barnes & Noble, Books A Million, and all global retailers. This is the follow-up to my first bestselling, a...
2025-03-06
36 min
The Visionary Chronicles
Remote Leadership | How to Manage Remote Teams Effectively
EPISODE 189 The Visionary Chronicles Podcast CHRONICLE: February 27th , 2025 Remote Leadership | How to Manage Remote Teams Effectively " Common sense is not so common.” – Voltaire Chronicle Intro | Welcome to The Visionary Chronicles! Today’s episode focuses on a crucial leadership skill: How to Manage Remote Teams Effectively. episode focuses on a crucial leadership skill: Managing Remote Teams Effectively. Remote work has become the norm, but leading virtual teams requires a new mindset and strategies. In today’s Episode we'll cover: The key challenges of remote team...
2025-02-28
30 min
The Visionary Chronicles
The Road to Visionary Leadership | CHRONICLE 3 | Strategic Foresight & Planning
CHRONICLE 187 The Visionary Chronicles Podcast CHRONICLE: February 13th , 2025 SERIES | The Road to Visionary Leadership CHRONICLE 3 | Strategic Foresight & Planning CHRONICLE INTRO | Welcome to The Visionary Chronicles and the launch of our new series, The Road to Visionary Leadership. This SERIES is inspired by the new book I will release this July, The Visionary Leader, and my new MasterCourse from my bestselling book, The Visionary Brand, available at TheVisionaryFiles.com. "Innovation distinguishes between a leader and a follower."-Steve Jobs In today’...
2025-02-13
26 min
The Visionary Chronicles
The Road to Visionary Leadership | CHRONICLE 2 | Building a Culture of Innovation
CHRONICLE 186 The Visionary Chronicles Podcast CHRONICLE: February 4th , 2025 CHRONICLE 2 | SERIES The Road to Visionary Leadership | Building a Culture of Innovation Chronicle Intro | Welcome to The Visionary Chronicles and the launch of our new series, The Road to Visionary Leadership. This SERIES is inspired by the new book I will release this July, The Visionary Leader, and my new MasterCourse from The Visionary Brand book, available at TheVisionaryFiles.com. "Innovation distinguishes between a leader and a foll...
2025-02-06
36 min
The Visionary Chronicles
Mastering AI Integration | A Business Blueprint
EPISODE 185 The Visionary Chronicles Podcast CHRONICLE: January 30th, 2025 Mastering AI Integration | A Business Blueprint " Common sense is not so common.” – Voltaire Chronicle Intro | Welcome to The Visionary Chronicles. Today, we’re discussing a topic essential for anyone in a growth phase and determining what is needed to succeed as a leader in your industry. It’s how to integrate AI into your business model effectively. With all the madness around AI, having a clear, definitive plan in place is critical to long-term success; however, you must know...
2025-01-30
30 min
The Visionary Chronicles
The Road to Visionary Leadership | CHRONICLE 1 | Understanding Visionary Leadership & Mindset
The Visionary Chronicles Podcast CHRONICLE 184 January 16th, 2025 CHRONICLE I The Road to Visionary Leadership | Understanding Visionary Leadership & Mindset Chronicle Intro | Welcome to The Visionary Chronicles and the launch of our new series, The Road to Visionary Leadership. This SERIES is inspired by the new book I will release this July, The Visionary Leader, and my new MasterCourse from The Visionary Brand book, available at TheVisionaryFiles.com. "Innovation distinguishes between a leader and a follower."-Steve Jobs In this...
2025-01-23
36 min
The Visionary Chronicles
Entrepreneurial Mindset | How to Adapt, Survive and Thrive
CHRONICLE 182 The Visionary Chronicles Podcast CHRONICLE: January 16th, 2025 Entrepreneurial Mindset | How to Adapt, Survive & Thrive Chronicle Intro | Welcome to The Visionary Chronicles. Today, we’re diving into a topic essential for anyone navigating the start-up or growth phase of the business landscape and determining what is needed to succeed as a leader in the environment. It’s having an Entrepreneurial Mindset. This episode is about how to adapt, survive, and ultimately thrive in a constantly changing world. Whether launching a startup, sc...
2025-01-16
30 min
The Visionary Chronicles
Visionary Leadership | Key Traits of Visionaries
Visionary Leadership | Key Traits of Visionaries The Visionary Chronicles Podcast CHRONICLE 183 CHRONICLE: January 9th, 2025 Welcome to this episode of The Visionary Chronicles, where we explore the ageless leadership lessons imparted by some of history’s most influential figures. In this episode, we explore "Visionary Leadership | 5 Traits of Visionaries," drawing insights from the lives and legacies of Steve Jobs, Leonardo da Vinci, Albert Einstein, Thomas Edison, Socrates, and Alexander the Great. These leaders, spanning different eras and disciplines, shared common traits that propelled them to greatness—traits that continue to inspire and guide us today.
2025-01-10
33 min
The Visionary Chronicles
Brand Culture | How to Build A Strong Brand Culture
The Visionary Chronicles Podcast EPISODE 181 CHRONICLE: December 27th, 2024 Brand Culture | How to Build A Strong Brand Culture “We’re here to put a dent in the universe. Otherwise why else even be here?- ”Steve Jobs CHRONICLE INTRO | Welcome to The Visionary Chronicles! Here, we support you on this journey through leadership, innovation, and the strategies that set Visionary brands apart. Every episode, we delve into what makes companies—and their leaders—succeed, sharing insights to help you on your pat...
2025-01-02
33 min
The Visionary Chronicles
Empowering Your Teams to Be Different & Think Big!
The Visionary Chronicles Podcast EPISODE 180 CHRONICLE: December 20th, 2024 Empowering Your Teams to Be Different & Think Big! “Stay Hungry, Stay Foolish.”– Steve CHRONICLE INTRO | Welcome to The Visionary Chronicles! Here, we support you on this journey through leadership, innovation, and the strategies that set Visionary brands apart. Every episode, we delve into what makes companies—and their leaders—succeed, sharing insights to help you on your path to building a sustainable and influential brand. To empower teams to Think Big and Be Different—like the aspirational...
2024-12-20
40 min
The Visionary Chronicles
AI Branding Strategy | How Visionary Brand Leaders Utilize Artificial Intelligence
The Visionary Chronicles Podcast EPISODE 179 CHRONICLE: December 12th, 2024 AI Branding Strategy | How Visionary Brand Leaders Utilize Artificial Intelligence " Common sense is not so common.” – Voltaire CHRONICLE INTRO | Welcome to The Visionary Chronicles! Here, we support you on this journey through leadership, innovation, and the strategies that set Visionary brands apart. Every episode, we delve into what makes companies—and their leaders—succeed, sharing insights to help you on your path to building a sustainable and influential brand. With all the madness around AI, having a cle...
2024-12-12
30 min
The Visionary Chronicles
Visionary Leader DNA | Becoming Visionary
The Visionary Chronicles Podcast EPISODE | 178 CHRONICLE: December 5th, 2024 Visionary Leader DNA | Becoming Visionary “The Visionary starts with a clean sheet of paper and re-imagines the world.” – Malcolm Gladwell CHRONICLE INTRO | Welcome to The Visionary Chronicles! Here, we support you on this journey through leadership, innovation, and the strategies that set Visionary brands apart. Every episode, we delve into what makes companies—and their leaders—succeed, sharing insights to help you on your path to building a sustainable and influential brand. With the release of The Visionary Bra...
2024-12-05
34 min
The Visionary Chronicles
Visionary Goals | How to Balance Short & Long-Term Goals
The Visionary Chronicles Podcast CHRONICLE | 177 November 21st, 2024 Visionary Goals | How to Balance Short & Long-Term Goals "The best way to predict the future is to create it." - Peter Drucker CHRONICLE INTRO | Welcome to The Visionary Chronicles! Here, we support you on this journey through leadership, innovation, and the strategies that set Visionary brands apart. Every episode, we delve into what makes companies—and their leaders—succeed, sharing insights to help you on your path to building a sustainable and influential brand. Unlock strategies...
2024-11-21
26 min
The Visionary Chronicles
How to Pitch Your Idea | 3 Essential Requirements for Securing Your Investment
The Visionary Chronicles Podcast CHRONICLE | 176 November 14th, 2024 How to Pitch Your IDEA | 3 Requirements for Securing Your Investment "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill CHRONICLE INTRO | Welcome to The Visionary Chronicles! Here, we dive into the insights, lessons, and principles that can drive your brand—and your vision—to success. Whether you’re an aspiring entrepreneur or a seasoned business leader, we explore strategies to become a Visionary brand. Today’s episode focuses on one of the most crucial stages of turning your ideas into...
2024-11-14
29 min
The Visionary Chronicles
The Essential Keys to Unlocking Business Growth & Success
The Visionary Chronicles Podcast CHRONICLE | 175 November 7th, 2024 The Essential Keys to Unlocking Business Growth & Success "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill CHRONICLE INTRO | How do Brands sustain long-term growth? What principles do they instill inside their brands, and what traits do they share? We will discuss these in detail. Unlock business success with key insights into what drives growth. Explore the essential role of ideas, teams, and timing in thriving businesses. Share your thoughts below! CHRONICLE SEGMENTS 00:00 Introduction
2024-11-07
23 min
The Visionary Chronicles
The Leadership Pressure To Always BE ‘ON’ | Mastering the Balance Between Presence and Peace
The Visionary Chronicles Podcast CHRONICLE | 174 October 31st, 2024 The Leadership Pressure To Always BE ‘ON’ | Mastering the Balance Between Presence and Peace CHRONICLE INTRO | The Modern Leadership Dilemma | Visionary Leaders face increasing pressure to be constantly available and responsive in today's fast-paced, always-connected world. The digital age, with its 24/7 communication channels, has blurred the lines between personal and professional time, making it harder for brand leaders to disconnect from reality. This constant demand can create a dilemma, as leaders feel they must always be "ON" to meet the expectations of the...
2024-10-31
28 min
The Visionary Chronicles
Oakley's Soul Searching | How Oakley Lost its Brand Soul
CHRONICLE 173 The Visionary Chronicles Podcast October 24th, 2024 Oakley's Soul Searching | How Oakley Lost its Brand Soul “The only way to predict the future is to create it.” – Jim Jannard CHRONICLE INTRO | How does an iconic brand like Oakley lose its Soul once its Visionary leaves? How does a brand stay on course once its driver has left the building? When Jim Jannard, founder of Oakley, sold the company to Luxottica in 2007 for $2.1 billion, many argued that Oakley lost much of its brand value and "soul." Dive into Oakley's...
2024-10-24
33 min
The Visionary Chronicles
Brand Vision | 11 Steps to Creating & Executing a Powerful Brand Vision
The Visionary Chronicles Podcast CHRONICLE 171 October 10th, 2024 Brand Vision | 11 Steps to Creating & Executing a Powerful Brand Vision “THINK DIFFERENT” – Steve Jobs CHRONICLE INTRO | How do brand leaders create a clear, passionate, compelling vision? How do they sustain this vision and passion through generations? Follow these steps, to realizing your vision! "Thank you to those who have subscribed to The Visionary Chronicles" and for those who have not, please go to bryansmeltzer.com." Learn how to craft a powerful brand vision in just 11 s...
2024-10-10
21 min
The Visionary Chronicles
Futurecasting | The Visionary Leader's Roadmap to Success
The Visionary Chronicles Podcast CHRONICLE | 172 October 3rd, 2024 Futurecasting | The Visionary Leader's Roadmap to Success "The best way to predict the future is to create it." - Peter Drucker Chronicle Intro | How do Visionaries predict their Future? What method do they use to create a success formula consistently? Futurecasting is a method utilized by almost every, great Visionary Leader throughout history, and the main reason why so few ever leave a Visionary legacy. "Thank you to those who have...
2024-10-03
28 min
The Visionary Chronicles
The Visionary Brand | The Courage | Having the Courage to Achieve Your Destiny
The Visionary Chronicles Podcast CHRONICLE | 170 September 26th, 2024 The Visionary Brand | The Courage | Having The Courage to Achieve Your Destiny Content from Bryan's new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book Amazon Bestseller “We must build dikes of courage to hold back the flood of fear.” – Martin Luther King, Jr. CHRONICLE INTRO | There are Business principles and there are Life principles. These are mutually exclusive, but they work in p...
2024-09-26
31 min
The Visionary Chronicles
The Visionary Brand | The Creative Engine | Category Disruption
The Visionary Chronicles Episode 90 The Visionary Brand | The Creative Engine | Category Disruption CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all global book retailers PODCAST: CASE STUDY: CATEGORY DISRUPTION True Wisdom come to each of us when we realize how little we understand about life, ourselves, and the world around us.” Wisdom from Socrates In 1980, Sony introduced the Walkman, considered revolutionary at the time. It was a disruptive product that allowed us to carry our music with us on the go. Howe...
2024-09-20
20 min
The Visionary Chronicles
The Visionary Brand | The Creative Engine | Be Disruptive & Be Different
The Visionary Chronicles Episode 85 The Visionary Brand | The Creative Engine | Be Disruptive & Be Different THE VISIONARY BRAND BOOK: THE ELEMENTS OF A SUCCESSFUL FORMULA CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all global book retailers PODCAST: The Creative Engine | Be Disruptive, Be Different “Think big, think disruptive. Execute with full passion.” Masayoshi Son Disruption is a word thrown these days loosely, but only a few true innovator...
2024-09-20
25 min
The Visionary Chronicles
The Visionary Brand | How To Become Market-Driving VS Market-Driven
The Visionary Chronicles Episode 80 The Visionary Brand | The Creative Engine | How to Become Market-Driving VS Market-Driven About Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies. Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm. ----more---- The Visionary Chronicles Podcast Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as...
2024-09-20
25 min
The Visionary Chronicles
The Visionary Brand | The Creative Engine
The Visionary Chronicles Episode 79 The Visionary Brand | The Creative Engine About Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies. Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm. ----more---- The Visionary Chronicles Podcast Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of th...
2024-09-20
25 min
The Visionary Chronicles
Brand Team Leadership | Five Things High Octane Teams Do Consistently
The Visionary Chronicles Podcast CHRONICLE | 169 September 19th, 2024 Brand Team Leadership | Five Areas High Octane Teams Do Consistently "Great things in business are never done by one person. They're done by a team of people.” - Steve Jobs Hiring, building, and nurturing high-performance teams has long been a holy grail for brands. Each team has unique needs, personalities, and individual triggers that drive passion in each team member. So how does a brand build a competent team that gets along with one another and consistently produces superior results…consistently, not just one-hit wonders...
2024-09-19
20 min
The Visionary Chronicles
Visionary Mindset | Creating a Vision for Your Brand
The Visionary Chronicles Podcast CHRONICLE | 168 September 10th, 2024 Welcome to The Visionary Chronicles Podcast. In this episode, we're diving into a topic crucial for every business leader and entrepreneur: Brand Vision. In this episode, we'll explore the art and science of creating a compelling vision for your brand. Whether launching a startup or reimagining an established company, a clear brand vision is your foundation for long-term success, guiding every decision and shaping your future. We'll unpack: What exactly is a brand vision and why it's essential The ke...
2024-09-09
21 min
The Visionary Chronicles
The Visionary Brand | The Artist | How Creators Change Our World
The Visionary Chronicles Podcast CHRONICLE 166 | Date | August 28th, 2024 The Visionary Brand | The Artist | How Creators Change Our World Content from Bryan's new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book Amazon Bestseller Chronicle Intro | Why is Culture integral to the Success Formula of Truly Visionary Brands? What does it take to build a great culture, one that others gravitate to and have an ongoing passion? We will di...
2024-08-29
26 min
The Visionary Chronicles
Visionaries | 5 Leadership Traits of Visionary Icons
The Visionary Chronicles Podcast CHRONICLE 167 August 28th, 2024 Welcome to this episode of The Visionary Chronicles, where we explore the ageless leadership lessons imparted by some of history’s most influential figures. In this episode, we explore "Visionaries | 5 Leadership Traits of Visionary Icons," drawing insights from the lives and legacies of Steve Jobs, Leonardo da Vinci, Albert Einstein, Thomas Edison, Socrates, and Alexander the Great. These leaders, spanning different eras and disciplines, shared common traits that propelled them to greatness—traits that continue to inspire and guide us today. Visionaries | 5 Leadership Traits of Visionary Icons Chronicle Intro | ...
2024-08-22
24 min
The Visionary Chronicles
Ford's EV Vision Failure | Ford's Execution Failure on Electric Vehicles
CHRONICLE 165 The Visionary Chronicles Podcast CHRONICLE: August 14th, 2024 Ford's EV Vision Failure | Ford's Execution Failure on Electric Vehicles "Whether you think you can, or you think you can't – either way, you're right." – Henry Ford Dive into an engaging discussion on Ford's electric vehicle vision and its execution failures. Explore the missteps, cultural challenges, and leadership issues that hindered their success. Share your thoughts and subscribe for more insights! CHRONICLE SEGMENTS 00:00 Introduction 00:11 Vision Failure 01:08 Industry Titans 02:16 Culture Challenges 03:15...
2024-08-15
40 min
The Visionary Chronicles
The Visionary Brand | The New Age | Be Distinct or Become Extinct
CHRONICLE 164 The Visionary Chronicles Podcast CHRONICLE: August 8th, 2024 The Visionary Brand | The New Age | Be Distinct or Become Extinct "Distinct or extinct." – Tom Peters Discover the success behind visionary brands! Learn how adapting and evolving is crucial in today's new age. Join us for insights and strategies from top brands. Comment and share! CHRONICLE SEGMENTS 00:00 Introduction 00:46 Success Formula 01:15 Be Distinct 02:26 Product Evolution 07:38 Great Brands 12:18 Survival Instinct 19:12 Disruptive Revolution 18:07 Value Beyond Product 25:21 Closing Thoughts
2024-08-08
28 min
The Visionary Chronicles
Leadership Life Balance | Finding Your Life Balance
CHRONICLE 163 THE VISIONARY CHRONICLES Leadership Balance | Finding Your Life Balance Hey there! 🌟 Get ready to dive into leadership like never before. In this episode of the Visionary Chronicles, we explore the crucial balance between leadership and life. Whether you're managing a business or just trying to find harmony in your daily hustle, our insights and real-world strategies will help you lead effectively both at work and home. Join the conversation, learn from our experiences, and let's find that perfect balance together! Share this journey with your friends. 🚀🌍 CHRONICLE SEGMENTS 00:00 I...
2024-07-30
21 min
The Visionary Chronicles
Fail Faster | How Failing Can Lead to Success
EPISODE 159 CHRONICLE | June 26th, 2024 Fail Faster | How Failing Fast Can Lead to Success "My great concern is not whether you have failed but whether you are content with your failure." Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace Failure and make it a part of your Culture, it can prevent you from realizing your Vision. Many companies profess to be "Innovative" yet squash any new out-of-the-box thinking that disrupts the company's status quo and your business category. Therefore, it is crucial to embrace your failures, learn from them, and adapt to m...
2024-06-27
18 min
The Visionary Chronicles
The Visionary Brand | Take Risks | How to Succeed Through Risk Taking
EPISODE 145 CHRONICLE: March 15th, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | Take Risks | How to Succeed through Risk Taking "A person who never made a mistake never tried anything new.” – Albert Einstein Risk is a part of a Visionary brand’s DNA; it is who they are and what they do...
2024-03-15
24 min
The Visionary Chronicles
AI Brand Marketing | 5 Areas Where Marketing Leaders Can Utilize Artificial Intelligence
EPISODE 146 CHRONICLE: March 7th , 2024 AI Brand Marketing | 5 Areas Marketing Leaders Can Utilize Artificial Intelligence " The Visionary starts with a clean sheet of paper and re-imagines the world.”– Malcolm Gladwell Artificial Intelligence is quickly becoming a competitive weapon that all leaders must understand, define, and integrate into their brands. In particular, marketing leaders can leverage artificial intelligence (AI) in various areas to drive revenue through global market share gains and crush their competitors. With all the seemingly relentless informati...
2024-03-07
28 min
The Visionary Chronicles
8 Keys to Business Success | Key Areas to Succeeding in Your Business
EPISODE 147 CHRONICLE: February 28th, 2024 8 Keys to Business Success | Key Areas to Succeeding in Your Business "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill The ability to build a successful company/brand has several inherent traits. Each has proven itself throughout generations. Those who follow a path already created will find the road forward easier than those who choose to create a new one. I have found, through having founded my brand a...
2024-02-29
23 min
The Visionary Chronicles
Brand Leadership | 5 Things High Peformance Teams Do Consistently
EPISODE 144 Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. The Visionary Chronicles Podcast He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot for 2022 & 2023, and rec...
2024-02-22
20 min
The Visionary Chronicles
The Visionary Brand | The Product Vision | Creating A Breakaway Design Culture
THE VISIONARY BRAND | The Product Vision | Creating A Breakaway Design Culture "The people who are crazy enough to think they can change the world are the ones who do.”– Steve Jobs The Product Creation process is unique in its implementation and execution. Implementation must follow a strict Ideation process with the freedom to interact and mindstorm, and the team's makeup must be the Creators who know what it takes to disrupt the status quo. The execution is where the support system comes in, helping bring these Ideas to Reality. ...
2023-12-20
27 min
The Visionary Chronicles
Venture Capital | How to Prepare Your Company
EPISODE 135 CHRONICLE: November 29th, 2023 Venture Capital | How to Prepare Your Company "Go as far as you can see, when you get there, you'll be able to see farther..." Leadership from JP Morgan In looking at the factors and misconceptions behind why some companies get funded, others get left with no avenue to attaining the funding they feel they need or deserve. Having done many deals, predominantly with Visionary entrepreneurs, start-ups, and mid-tier companies, I have found several reasons why some were able to gain interest, get a meeting, and finally culminate in funding. Most qu...
2023-11-29
25 min
The Visionary Chronicles
The Visionary Brand | The Product Vision | Innovate Don’t Imitate
EPISODE 133 CHRONICLE: November 24th, 2023 Content from Bryan’s new Award Winning, Bestselling Book Readers Favorite Award Winner: Best, Non-fiction, Marketing book. Amazon Bestseller. THE VISIONARY BRAND | The Product Vision | Innovate Don’t Imitate " Innovation distinguishes between a leader and a follower.”– Steve Jobs Creating a culture of innovation requires commitment, but most importantly, a top-down brand leadership that embraces failure and proactively pursues risk, both a requirement to be a Visionary brand. This formula creates a foundation for generati...
2023-11-24
23 min
The Visionary Chronicles
Life Balance | How to Balance Leadership & Life
EPISODE 134 CHRONICLE: November 10th , 2023 Life Balance | How to Balance Leadership & Life " Life is really simple, but we insist on making it complicated.” – Confucius Many Leaders we talk about within our LiquidMind Leadership Sessions have difficulty balancing Leadership and Life. The issue is widespread in leaders but hard to correct. I find most leaders either do not realize they have a problem until someone hits them over the head, or they fear falling behind; they can’t stop a fast-moving train. If you do not try, you will eventual...
2023-11-10
21 min
The Visionary Chronicles
Failures | Fail Faster Succeed Sooner
EPISODE 132 CHRONICLE: November 1st, 2023 Failure | Fail Faster Succeed Sooner "My great concern is not whether you have failed, but whether you are content with your failure." Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace Failure and make it a part of your Culture, it can prevent you from realizing your Vision. Many companies profess to be "Innovative" yet squash any new out-of-the-box thinking that disrupts the company's status quo and your business category. Therefore, embracing your failures, learning from them, and adapting to move your IDEAs from paper to p...
2023-11-01
18 min
The Visionary Chronicles
The Visionary Brand | The Product Vision | 6 Steps to Executing Your Vision
EPISODE 130 The Visionary Chronicles Podcast CHRONICLE: October 18th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. 2022 Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Product Vision | 6 Steps to Executing Your Vision " There’s a way to do it better…find it.” – Thomas Edison The ability of a brand to establish, stick to, and have a consistent ideation and product lifecycle process is vital to long-term suc...
2023-10-19
26 min
The Visionary Chronicles
Business Success | Key Areas to Succeeding in Your Business or Brand
CHRONICLE: October 11th, 2023 Business Success | Key Areas to Succeed in Your Business "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill The ability to build a successful company/brand has several inherent traits. Each has proven itself throughout generations. Those who follow a path already created will find the road forward easier than those who choose to create a new one. I have found, through having founded my brand and working side-by-side with executive teams from many global brands (Nike, Adidas, Puma. TaylorMade. etc.), each has followed these steps...
2023-10-11
23 min
The Visionary Chronicles
The Visionary Brand | The Power Triad | Product, Marketing & Sales | PART II
The Visionary Chronicles Podcast Content from Bryan’s new Award Winning, Bestselling Book Te Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller THE VISIONARY BRAND | The Power Triad (PART II) "Stay hungry, stay foolish." – Steve Jobs This quote from Steve is a passionate plea for creators never to be satisfied with the status quo. Always ask "Why” and “How” and search for answers to questions others have not yet asked. In response to these ques...
2023-09-08
27 min
The Visionary Chronicles
The Visionary Brand | The Culture Matrix
EPISODE 125 The Visionary Chronicles Podcast CHRONICLE: August 16th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Culture Matrix " Nearly all men can stand adversity, but if you want to test a man's character, give him power.” – Abraham Lincoln A brand's bloodline, values, and foundational principles are carried out through its...
2023-08-30
24 min
The Visionary Chronicles
Brand Positioning | Stay Premium Find Success
EPISODE 124 CHRONICLE: August 9th, 2023 "Just say NO to COMMODITY!" Tom Peters, The Circle of Innovation Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller. Brand Positioning | Stay Premium Find Success Positioning is a cornerstone piece of defining your brand strategy. Having described your brand's position in the marketplace, you will have determined your point of difference vs. your competition, how futur...
2023-08-09
20 min
The Visionary Chronicles
Product Ideation | 5 Steps to Creating a Product Ideation Process
The Visionary Chronicles Podcast CHRONICLE: June 28th, 2023 "Innovation distinguishes between a leader and a follower." – Steve Jobs Podcast: Product Ideation | 5 Steps to Creating a Product Ideation Process The cornerstone of all generational, Visionary brands is the foundation of a Product Ideation and Commercialization process. Creating a product ideation process involves systematic steps to generate and evaluate innovative ideas for new products or product improvements. Here are five steps to help you establish an effective product ideation process: Define Objectives and Target Audience: Clearly define the...
2023-06-29
20 min
The Visionary Chronicles
Team Leadership | 5 Things High Performing Teams do Consistently
The Visionary Chronicles Podcast CHRONICLE: June 22nd, 2023 "Great things in business are never done by one person. They're done by a team of people.” Steve Jobs PODCAST: Team Leadership | 5 Things High-Performing Teams Do Consistently Hiring, building, and nurturing high-performance teams has long been a holy grail for brands. Each team has unique needs, personalities, and individual triggers that drive a passion in each team member. So how does a brand build a competent team and one who gets along with one another and consistently produces superior results…consistently, not just one-hit wonders? First, when looking at building a high-pe...
2023-06-22
20 min
The Visionary Chronicles
Barriers to Success | 5 Priorities on How to Adapt & Overcome
The Visionary Chronicles Podcast CHRONICLE: June 7th, 2023 "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nelson Mandela Podcast: Barriers to Success | 5 Priorities on How to Adapt and Overcome Leadership is about overcoming when the challenge is the hardest. It is not when there is clear sailing without barriers to landing at your destination. Becoming a Leader is about adapting, finding ways to achieve success, and providing ongoing, consistent Leadership with a passionate Vision to ensure you stay on...
2023-06-07
26 min
The Visionary Chronicles
Principles of Leadership | The New Leadership Formula
The Visionary Chronicles Podcast CHRONICLE: MAY 25TH, 2023 "Leadership is the capacity to translate vision into reality." Life from Warren Bennis Podcast: Principles of Leadership | The New Leadership Formula The new Leadership Formula is driven by the ability of a leader to motivate their teams to passionately embrace a Vision for the long-term benefit of the brand. The formula is not about being the nicest leader or someone with a singular compassion for all. It is finding the one who can skillfully understand the needs and motivations of others and turn this into an engine of pro...
2023-05-25
22 min
The Visionary Chronicles
The Visionary Brand | The Omni Channel Strategy | How to Disrupt Industry Norms
The Visionary Chronicles Podcast CHRONICLE: May 18th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Omni Channel Strategy | How to Disrupt Industry Norms "Disrupt or be disrupted." - Eric Shinseki This quote from Eric Shinseki, a retired US Army General, emphasizes the importance of brand disruption. In tod...
2023-05-17
20 min
The Visionary Chronicles
Artificial Intelligence in Brand Marketing | 5 Steps to Applying AI in Brand Marketing
The Visionary Chronicles Podcast CHRONICLE: April 25th, 2023 PODCAST: Artificial Intelligence in Brand Marketing | 5 Steps to Applying AI in Brand Marketing "The best way to predict the future is to create it." - Peter Drucker The latest buzz in all aspects of business is how to apply Artificial Intelligence to my business model. However, having worked with many brands recently through our © LiquidMind MasterMind development, most are not adequately prepared to implement what they do not clearly understand. We have found Artificial Intelligence to be an extremely useful reso...
2023-04-27
20 min
The Visionary Chronicles
The Visionary Brand | Omni Channel Strategy | How to Create a Brand Experience
The Visionary Chronicles Podcast CHRONICLE: April 19th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. PODCAST: THE VISIONARY BRAND | The Omni Channel Strategy | How to Build a Brand Experience "Products are made in the factory, but brands are created in the mind." - Walter Landor Saying you “are” a brand vs. actually “being” is a significant difference. Companies that say they are a brand but have no...
2023-04-19
21 min
The Visionary Chronicles
Entrepreneurship | Becoming an Entrepreneur
The Visionary Chronicles Podcast CHRONICLE: March 30th, 2023 "When something is important enough, you do it even if the odds are not in your favor..." Wisdom from Elon Musk ENTREPRENEURSHIP | Becoming an Entrepreneur To become an entrepreneur, most think first of risk vs. reward. However, they must first align and define many principles, strategies, and cultural questions before putting pen to paper, then money to ideas. Being an entrepreneur is not for everyone, and certainly not for those faint of heart. I know, having personally built a brand from scratch, it can put “dog years” on your car...
2023-03-31
25 min
The Visionary Chronicles
The Visionary Brand | Strategic Competitiveness
The Visionary Chronicles Podcast CHRONICLE: March 7th, 2023 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller. “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” – Steve Jobs THE VISIONARY BRAND | Strategic Competitiveness Strategic Competitiveness is born from a Brand that has established itself as premium and can be trusted to consistently provide the best level of products or services. With the strategic weapon of premium bra...
2023-03-07
20 min
The Visionary Chronicles
Visionaries | Thomas Edison
The Visionary Chronicles Podcast CHRONICLE: February 22nd, 2023 “I have not failed. I've just found 10,000 ways that won't work.” – Thomas Edison Visionaries | Thomas Edison There are many great quotes on failure and the barriers you must overcome to succeed, but few resonate from such great leaders, the Visionaries. Not a one-hit wonder but a generational success; luck is usually not part of the formula, just hard work, knowledge, and persistence. Only a few true Visionaries have graced our planet, and even fewer today than in the past. These Visionaries, Rockefeller, Carnegie, JP Morgan...
2023-02-23
20 min
The Visionary Chronicles
Brand Loyalty | Understanding the Loyalty Loop
The Visionary Chronicles Podcast CHRONICLE: January 25th, 2022 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller "The foundation stones for a balanced success are honesty, character, integrity, faith, love, and loyalty.” Zig Ziglar Brand Loyalty | The Loyalty Loop Brands that understand the value of a customer and how to provide value beyond selling products are the ones that become generational, not transactional. An authentic strategy around “how” you will provide value consistently and genuinely is vital to bu...
2023-02-09
23 min
The Visionary Chronicles
Steve Jobs | Leadership Lessons
The Visionary Chronicles Podcast CHRONICLE: January 26th, 2023 " Sometimes, when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations." Life from Steve Jobs Steve Jobs | Leadership Lessons There have been many books written on Steve, and I believe I have read every one. His life is so unique and impactful it is hard to wrap your arms around all that he accomplished in such a short time. Success is never accomplished alone but rather through others who execute the leader's Vision. Steve had a special knack for “seeing the future” and “what c...
2023-01-25
20 min
The Visionary Chronicles
The Visionary Brand | Premium Positioning | Finding your Brand Positioning
The Visionary Chronicles Podcast CHRONICLE: January 18th, 2023 "Just say NO to COMMODITY!" Tom Peters, The Circle of Innovation Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner! Top Non-fiction, Marketing Genre Business Book Amazon Bestseller! Premium Positioning | Finding your Brand Positioning Positioning is a cornerstone piece of defining your brand strategy. Having described your brand's position in the marketplace, you will have determined your point of difference vs. your competition, how future products will enter your selected distribution channel, and what type of products will fit into...
2023-01-20
20 min
The Visionary Chronicles
The Visionary Brand | Brand Positioning | Selling Your Soul
The Visionary Chronicles Podcast CHRONICLE: January 11th, 2022 "I put my heart and my soul into my work and have lost my mind in the process.." Vincent Van Gogh Brand Product Positioning | Selling Your Soul Over the years, we have seen brands come and go, each with a different reason for not surviving. But most, if not all, have made the crucial mistake of Selling their Soul. This happens when a brand has carefully crafted a premium positioning in their respective marketplace and then decided to sell out and move into a channel their loyal customers did not expect or create a product not up to the brand's...
2023-01-11
21 min
The Visionary Chronicles
GUEST | David Meltzer
The Visionary Chronicles Podcast CHRONICLE: December 13th, 2022 Podcast: Special Guest | David Meltzer “I haven’t met a single successful person who hasn’t failed miserably.” – David Meltzer We have a special guest on this week’s Podcast, David Meltzer. David has been a guest across many high-profile media platforms such as Entrepreneur, Ted X, ESPN, and Forbes, where he is a Top 10 Speaker. These are just a few high-profile media outlets David has been a guest on, too many to mention. In addition, David also hosts the popul...
2022-12-13
23 min
The Visionary Chronicles
Brand Bloodlines | Be The Best
Podcast: Brand Bloodlines | Be The Best "A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well." Jeff Bezos Perception becomes a reality, but this reality must be carefully crafted, honed, and managed each day as a true, authentic brand. Challenging, yes, but this is why there are so few premium brands in our world. By design, to be a brand, you must BE a brand. Being a brand means living a lifestyle representative of what you want your Brand to stand for in the real world. I...
2022-12-05
22 min
The Visionary Chronicles
Leadership Formula | The New Leadership Principles
"Leadership is the capacity to translate Vision into reality." Life from Warren Bennis Podcast: Leadership Formula | The New Leadership Principles The new Leadership Formula is driven by the ability of a leader to motivate their teams to passionately embrace a Vision for the long-term benefit of the brand. The formula is not about being the nicest leader or someone with a singular compassion for all. It is finding the one who can skillfully understand the needs and motivations of others and turn this into an engine of progress and eventual pride for all. Being a respected leader is the goal, but few ach...
2022-11-28
22 min
The Visionary Chronicles
Goals | How to Set Goals and Realize Your Vision
The Visionary Chronicles Podcast CHRONICLE: November 17th, 2022 "When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps..." Life Wisdom from Confucius Podcast: Goals | How to Set Goals and Achieve Your Vision With the new year upon us and the past year presenting so many challenges, the ability to set and move ahead with your Goals is imperative. It sets the Future, a Vision that moves us beyond the past and allows us to achieve that which seems unattainable. But how do you effectively set and achieve your goals? Interest...
2022-11-18
20 min
The Visionary Chronicles
Failure | Stepping Stone to Success
The Visionary Chronicles Podcast CHRONICLE: October 26th, 2022 "My great concern is not whether you have failed, but whether you are content with your failure." Wisdom from Abraham Lincoln Failure | Stepping Stone to Success Failure is not fatal, but if you do not embrace Failure and make it a part of your Culture, it can prevent you from realizing your Vision. Many companies profess to be "Innovative" yet squash any new out-of-the-box thinking that disrupts the status quo of the company and your business category. Therefore, it is crucial to embrace your failures, learn from th...
2022-10-26
18 min
The Visionary Chronicles
Transformational Forces | 4 Forces of Business Transformation
The Visionary Chronicles Podcast CHRONICLE: October 14th, 2022 "First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination." Napoleon Hill Transformation Forces | 4 Forces of Business Transformation If you were to look at most decisions made inside the four walls of a brand, you would find most do not address all the areas within and outside the organization. This transformative decision-making process takes on a whole new level of importance relative to the state of the brand, the economy's condition, and the state of y...
2022-10-18
20 min
The Visionary Chronicles
Team Leadership| 5 Things High Performance Teams do Consistently
The Visionary Chronicles Podcast CHRONICLE: September 20th, 2022 "Faith is taking the first step even when you don't see the whole staircase." Martin Luther King Jr. PODCAST: Team Leadership | 5 Things High Performing Teams do Consistently Hiring, building, and nurturing high-performance teams has long been a holy grail for brands. Each team has unique needs, personalities, and individual triggers that drive a passion in each team member. So how does a brand build a competent team and one who gets along with one another and consistently produces superior results…consistently, not just one-hit wonders? First, when looking at building a high-performance team, un...
2022-09-23
20 min
The Visionary Chronicles
Pillars of Great Leadership | Principles to Follow
The Pillars of Great Leadership What makes for a Great Leader? Not just one who inspires confidence or provides direction, but someone who has the innate sense to see the future, envision a path to success, and inspire those who do not yet see this path to take the Journey with them. These leaders inspire a team, a company and a brand. They create a community outside the four walls, building loyalty and inspiring everyone to reach a common goal with the confidence that they will succeed. With each of these qualities, it is easy...
2022-08-22
20 min
The Visionary Chronicles
Inspirational Leadership | How to Authentically Inspire Others
The Visionary Chronicles CHRONICLE: May 12th, 2022 Inspiration "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them…" Life Wisdom from President John F. Kennedy THE VISIONARY CHRONICLES PODCAST PODCAST: Inspirational Leadership | How to Authentically Inspire Others "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them…" Iconic words from an inspirational President. Most, if not all, would wish to have such an inspi...
2022-05-11
25 min
The Visionary Chronicles
DIGITAL MARKETING | Building Customer Data Knowledge
The Visionary Chronicles Podcast CHRONICLE # 81: May 5th, 2022 "Data is not information, and information is not knowledge, knowledge is not understanding, understanding is not wisdom.” Knowledge from Clifford Stoll PODCAST: DIGITAL MARKETING | Building Customer Data Knowledge Digital marketing has been moving at the speed of light, and most brands will be left in the dust. But unfortunately, they continue to manage their digital marketing strategy as if it was 1999, not 2022. It is challenging to jump and stay on this fast-moving train without getting run over, but you must have a digital strategy that allows for knowledge learning. Knowledge is the king of digital marketing, a...
2022-05-05
25 min
The Visionary Chronicles
VISION | How to Set Your Path & Stay on Course
The Visionary Chronicles CHRONICLE: April 21st, 2022 Inspiration "The only thing worse than being blind is having sight but no vision." Wisdom from Hellen Keller THE VISIONARY CHRONICLES PODCAST PODCAST: VISION | Set your Path & Stay on Course Establishing a Vision for your Brand is difficult; sticking with the Vision is nearly impossible for most companies. There lies the difference between generational success and near-term failure. The inevitable fate of those who can consistently and continually execute their Vision is part of the rubble that makes up almost 95% of all start-ups. Failure… As the Visionary behind your Brand, you must create a culture, an...
2022-04-20
24 min
The Visionary Chronicles
Strategy | Successful Branding Strategies
THE VISIONARY CHRONICLES PODCAST Strategy | Successful Branding Strategies (10 Principles Brands can deploy to sustain long-term revenue growth) "For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through…” Wisdom from Steve Jobs Brands many times struggle with first determining, then executing on their Vision. For a start-up or ongoing company to successfully anchor their company in foundational principles that will carry them for generations, they will need to bring their Vision to reality. This foundation determines all the company stands f...
2022-01-06
21 min
The Visionary Chronicles
Leadership Traits | How to Identify and Succeed
The Visionary Chronicles PODCAST CHRONICLE: December 9th, 2021 Inspiration "Leadership is the art of getting someone else to do something you want done because he wants to do it..." Wisdom from Dwight D. Eisenhower Leadership Traits | How to Identify & Succeed There are many leadership traits, each is unique, and each is either a strength or a weakness. Those who are humble enough to identify their inherent weaknesses and build them into strength will gain loyalty, and those who choose to ignore these weaknesses inevitably fail. Having been a part of some of the most iconic brands an...
2021-12-10
24 min
The Visionary Chronicles
Persevere | How to Adapt to Opportunities and Succeed
The Visionary Chronicles Podcast CHRONICLE: November 15th, 2021 "Innovation distinguishes between a leader and a follower..." Wisdom from Steve Persevere | How to Adapt to Opportunities and Succeed In the environment we currently find ourselves in; it may be counterintuitive to suggest finding an opportunity to succeed versus maintaining the status quo. I have worked directly with and met many global leaders, visionaries, those who set the path forward for brands. I found a common trait with each of these leaders, PERSEVERANCE, the ability to remain steadfast in executing on their VISION despite the difficul...
2021-11-12
20 min
The Visionary Chronicles
THE VISIONARY CHRONICLES: Direct to Consumer Success | How to Thrive in DTC Business
The Visionary Chronicles PODCAST CHRONICLE: November 4th, 2021 Inspiration "Good, better, best. Never let it rest. 'Til your good is better, and your better is best..." Wisdom from St. Jerome DTC Success | How to Thrive in Direct to Consumer Business In my new PODCAST, I discuss defining, building, and growing your DTC channel and creating an authentic lifestyle experience. Successful DTC brands devise a strategy around their core principles, representing a clear "point of difference" from their competitors, category or service and channel. A brand must define these competitive weapons and deploy them across all lines...
2021-11-03
22 min
The Visionary Chronicles
Innovation Strategy | How to Implement an Innovation Driven Culture
The Visionary Chronicles PODCAST CHRONICLE: October 28th, 2021 "If we are to preserve culture, we must continue to create it...." Wisdom from Johan Huzinga PODCAST Innovation Strategy | How to Effectively Implement an Innovation-Driven Culture In my new PODCAST, I discuss integrating an innovation-driven culture inside your brand and the commitment it takes to succeed. TRUE blood Brands find a way to set a Vision driven by an authentic need to Innovate, and Disrupt the Status Quo in their industry or product category. With LiquidMind, I often am asked, "Where do I...
2021-10-26
20 min
The Visionary Chronicles
Authentication | Foundational of a Brand‘s Success
The Visionary Chronicles PODCAST CHRONICLE: October 15th, 2021 "The authentic self is the soul made visible..." Wisdom from Sarah Ben Breathnach PODCAST: Authentication | Foundation to a Brand's Success In my new PODCAST, I discuss Authentication, what it is in by definition, and how Brands can assure they are Truly Authentic. Most Brands realize that being Authentic is an essential piece of building long-term Loyalty; however, I have found that most do not know what it MEANS to be Authentic. It is an interesting dynami...
2021-10-15
14 min
The Visionary Chronicles
Breakaway Products | Establishing a First Move Advantage
The Visionary Chronicles CHRONICLE: October 7th, 2021 "There is no innovation and creativity without failure. Period..." Wisdom from Brene Brown Breakaway Products | Establishing a First Mover Advantage In my new PODCAST, I discuss how Brands who have committed themselves to execute a Product Innovation platform driven by Failure and led through Breakaway goals is a Formula for Success No great product has EVER been created without first failing! Failure is part of the process, but Failure also entails Managing Risk. The Risk is that things will not turn out as you had planned, but this part of being a generational leader, one w...
2021-10-07
16 min
The Visionary Chronicles
Visionary Leadership | How to Realize your Future through a Crisis
The Visionary Chronicles CHRONICLE: September 22nd, 2021 Inspiration "Leadership is the capacity to translate Vision into Reality..." Wisdom from Warren Bennis The Visionary Chronicles PODCAST VISIONARY LEADERSHIP | How to Realize your Future through a Crisis In my new PODCAST, I discuss how Visionary leaders execute their strategy through a crisis and the stepped process they use to ensure they stay on track. To determine your future, you need to analyze the past, determine the current state of your industry, and define opportunities to capture market share growth. The need to examine your future is especially true as we...
2021-09-21
21 min
The Visionary Chronicles
Innovation Matrix | How to Execute an Innovation Process
The Visionary Chronicles PODCAST CHRONICLE: September 9th, 2021 " Innovation distinguishes between a leader and a follower..." Wisdom from Steve Jobs INNOVATION MATRIX | How to Execute an Innovation Process In my new PODCAST, I discuss how to define, implement and execute a tiered Innovation process, one that consistently outmaneuvers your competitors. Building an effective, efficient, and consistent Innovation Driven brand is difficult and why so few have executed the process successfully. Those who have achieved this are richly rewarded, whether through Brand Equity, category leadership, or marketplace acceptance; each continues to add VALUE to the Brand itself. The Process execution is the Goal...
2021-09-08
20 min
The Visionary Chronicles
Brand Matrix | How to Define Your Brand Identity
The Visionary Chronicles CHRONICLE: September 2nd, 2021 Inspiration "Brand is not a product, that's for sure; it's not one item. It's an idea, and it's a theory, it's a meaning, it's how you carry yourself. It's aspirational; it's inspirational..." Wisdom from Kevin Plank, Founder UA BRAND MATRIX | How to Define Your Identity In my new PODCAST, I discuss how to define your Brand ID or checkup to see if your ID matches your original Vision. A Brand Identity is driven by many different variables both inside and outside your company. These are defined and executed in a way where they are either Tangible...
2021-09-01
24 min
The Visionary Chronicles
Ideation | The Road to Realizing Great Products
The Visionary Chronicles CHRONICLE: August 25th, 2021 "If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does..." Wisdom from Steve Jobs IDEATION | The Road to Realizing Great Products In my new PODCAST, I outline how to implement an Ideation process that genuinely realizes excellent products. Ideation is an essential foundational piece for every authentic brand, the ones that consistently realize innovative, disruptive products or services. It may seem simple enough to those who understand the word but not realized through not understanding the Process...
2021-08-25
18 min
The Visionary Chronicles
Strategy Execution | How to Define your Future Success
"Thus, what is of supreme importance in war is to attack the enemy's strategy..." Wisdom from Sun Tzu STRATEGY EXECUTION | How to Define your Future Success Strategy, either executed with a laser focus or a shotgun approach with no particular process or aim, the latter is sure to fail. In contrast, the laser focus with a relentless passion is sure to succeed. It is your choice and one that will surely set the wind in your sails. To define this strategy process, it must first and foremost be cohesive and a common thread woven through the entire Brand. Each role is interdependent and execu...
2021-07-24
22 min
The Visionary Chronicles
Product: CASE STUDY | Degrading Brand Equity
PRODUCT: CASE STUDY | Degrading Brand Equity Brand Equity, Difficult to Build, easy to Tear Down… As we have discussed, you must have a cohesive, vertically integrated product creation process led by the Product team. In addition to being led by the Product team, this process must involve the three engines of a brand; Product/Marketing/Sales (The Power Triad). This Power Triad affects all functional segments of the brand, and when the leadership of each is on the same page working together, they successfully execute the brand Vision, and it runs like a ma...
2021-07-12
22 min
The Visionary Chronicles
Goals | How to Set Goals and Realize your Vision
The Visionary Chronicles CHRONICLE: June 21st, 2022 Inspiration "When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps..." Life Wisdom from Confucious PODCAST: Goals | How to Set Goals and achieve your Vision With the new year, and the past year having presented so many challenges, the ability to move ahead with your goals is imperative. It sets the future, moves us beyond the past, and allows you to achieve that which seems unattainable. But how do you effectively set and achieve your goals? Interestingly, I get quite often from the companies we engage with and leaders looking for answers to increasing innovation, product...
2021-01-20
21 min