Shows
Business Banter by the BasinEp 17: A Dog Eat Dog WorldThe conversation revolves around business experiences andthe concept of the "dog eat dog" world. George discusses a failed collaboration with a brand wheretheir promotional efforts were not matched, leading to a negative ROI. Despite investing $1,000 in discounted services, the partnership failed due to lack of reciprocal promotion. He emphasises the importance of mutual effort inpartnerships and the necessity of reviewing investments after 30 days. The discussion also touches on personal anecdotes, including slow service experiences with Uber Eats and the importance of moving with purpose in business and life.For further information...2025-04-0114 minBusiness Banter by the BasinEp 16: Demon Clients: When The Good Turn BadThe discussion centres on the concept of "demonclients," who initially praise but later demonize service providers. Shani shares a quote by Betty Davis, "In this business,until you're known as a monster, you're not a star," highlighting the paradox of client behaviour. They discuss a client who achieved a 129% revenue increasebut later complained about invoicing, despite no changes. This behaviour is attributed to clients' internal psychological dynamics and the tendency to idolise and then criticise. The conversation also touches on the importance ofcontinuous education and the...2025-03-2415 minBusiness Banter by the BasinEp 15: Scaling: The 30/20/10 RuleIn this conversation, Shani and George discuss the critical aspects of scaling a business using the 30-20-10 rule, emphasising the importance of understanding unit economics. They share insights on how to maintain healthy profit margins and the real-life implications of these principles in the salon industry. The discussion highlights the necessity of aligning pricing strategies with the level of service provided and the importance of financial literacy in business growth.For further information head to https://linktr.ee/Businessbanterbythebasin2025-03-1712 minBusiness Banter by the BasinEp 14: Don’t Recruit Another Employee Until You Listen to ThisIn this episode, Shani and George discuss the intricacies of recruitment, emphasising the importance of crafting effective job ads and hiring based on traits rather than just skills. They share personal anecdotes and insights from his experience in the recruitment industry, highlighting the challenges and strategies for finding the right candidates. The conversation also touches on the impact of AI on the hiring process and the significance of understanding what potential employees want from a job.Takeaways• Recruitment is not just about hiring staff, but also about attracting clients.• Effe...2025-03-1026 minBusiness Banter by the BasinEp 13: The Copy CatIn this conversation, George and Shani discuss the growingtrend of copycat behaviour in business, particularly in the coaching industry. They emphasise the importance of understanding themotivation behind this trend and the necessity of foundational skills in achieving success. The conversation highlights the pitfalls of seekingshortcuts and the value of authenticity and hard work in building a sustainable business.TakeawaysPeople are copying messages andcontent in business.The motivation behind copyingoften stems from a desire for quick success.Foundational skills are crucialbefore seeking advanced me...2025-03-0309 minBusiness Banter by the BasinEp 12: Chaos, Wedding & Moving OutIn this lively conversation, the hosts discuss the chaos ofmanaging multiple life events, including a wedding, house renovations, and the challenges of multitasking. They explore the importance of prioritising tasks and thehumorous side of their hectic lives, emphasizing that it's okay not to have everything under control. The episode highlights the journey of personal andprofessional growth amidst the chaos, reminding listeners to embrace the process and find positivity in their experiences. Stay tuned for several guest appearances. Takeaways You can manage multiple lifeevents at...2025-02-2414 minBusiness Banter by the BasinEp 11: Boundaries are BARRIERS IN BUSINESSIn this conversation, Shani and George discuss theimportance of maintaining professional boundaries in client relationships, particularly in the hairdressing industry.They emphasise the need for situational awareness andemotional intelligence in business interactions, highlighting how inappropriate behaviour can stem from a lack of respect and understanding of professional dynamics.The discussion also touches on the impact of communicationstyles and the importance of choosing how to respond to various situations in a business context.TakeawaysFriendly interactions can blurprofessional boundaries.Inappropriate pet names canundermine professionalism.Situational awareness is crucialin...2025-02-1712 minBusiness Banter by the BasinEp 10: Why Shani got naked: From the Boardroom to the BedroomSummaryIn this engaging conversation, Shaneye and George explore the themes of self-acceptance, long-term thinking, and the importance of embracing discomfort for personal and professional growth.Shani shares her experience with naked photography as a means of self-appreciation and discusses how this ties into broader business principles, emphasising the need for long-term planning and the courage to face uncomfortable situations.The dialogue highlights the transformative power of challenges and the necessity of training one's mind to adapt and thrive in both personal and business contexts.TakeawaysNaked photography can...2025-02-1012 minBusiness Banter by the BasinEp 9: George’s $10,000 MistakeSummary
In this conversation, George shares a significant mistake he made in his business that cost him over $10,000. He discusses the circumstances surrounding the mistake, the immediate aftermath, and the unexpected positive outcomes that followed.
The conversation delves into human behaviour principles, marketing strategies, and the importance of long-term thinking in business. Ultimately, George reflects on the lessons learned from this experience and how it shaped his approach to client relationships and business growth.
Takeaways
Mistakes can lead to unexpected opportunities.
Human behaviour plays a crucial role in business interactions.
Building trust with clients is essential for retention.
Offering...2025-02-0315 minBusiness Banter by the BasinEp 8: Shani Got SUEDSummary
In this conversation, Shani and George discuss the common fears business owners face regarding legal action.
They share personal stories about their experiences with customer service issues and potential legal challenges, emphasizing the importance of not letting fear hold you back in business.
The discussion also touches on the concept of defamation, the emotional responses to legal threats, and the necessity of maintaining a level head when navigating such situations.
Takeaways
● One of the biggest fears of business owners is legal action....2025-01-2725 minBusiness Banter by the BasinEpisode 7: Turn HATERS into BUYERSSummary
In this conversation, George and Shani share their experiences with challenging clients in the hairdressing industry, emphasising the importance of effective communication and education in managing client expectations.
George recounts a particularly dramatic incident with a client who misunderstood hair care, illustrating the need for professionals to educate their clients.
The discussion also touches on strategies for turning dissatisfied clients into loyal customers through understanding and effective communication.
Takeaways
• Difficult clients can cost more in...2025-01-2015 minBusiness Banter by the BasinEpisode6: Leads don’t buy. Buyers do.In this conversation, Shani and George discuss the critical
importance of building an audience of buyers rather than just leads.
They share personal experiences from Shani’s journey of starting a blog that initially received no attention, leading to valuable lessons about audience engagement.
The discussion emphasises the distinction between leads and buyers, highlighting the need for understanding buyer characteristics and shared values to effectively connect with potential customers.
Both George and Shani’s insights provide a roadmap for
business growth through targeted marketing strategies and authentic engagement.
Takeaways
Buil...2025-01-1315 minBusiness Banter by the BasinEpisode 5: Thinking On Your FeetSummary
In this conversation, Shani and George share their
experiences and insights on the importance of thinking on your feet and making quick decisions in both personal and professional contexts.
They recount a recent event where Shani had to adapt rapidly to unexpected changes which emphasises the value of adaptability in business, particularly in the hairdressing industry.
The discussion highlights how quick decision-making can lead to greater success and client satisfaction.
Takeaways
Thinking on your feet is crucial in high-pressure
situations.
Preparation is ke...2025-01-0609 minBusiness Banter by the BasinEp 4: Building A Million Dollar BrandIn this conversation, Shani and George discuss the critical
role of branding in business, emphasising that branding goes beyond just aesthetics and logos.
George shares a personal story about a friend who tarnished
her brand through inappropriate social media posts, highlighting the importance of maintaining professional boundaries.
Shani stresses the need for effective communication in
branding and the value of seeking professional guidance rather than relying on unqualified advice.
She also touches on how personal image can significantly
impact one's brand.
Takeaways
Branding is essential for business success.
2024-12-3013 minBusiness Banter by the BasinEpisode 3: The WORST & Best of 2024: Shani & George BTSIn this conversation, George and Shani reflect on the highs
and lows of 2024, sharing personal stories of challenges faced and successes
achieved.
They discuss the importance of personal growth through
adversity, the impact of trust and betrayal in relationships, and the lessons
learned from their experiences.
The conversation highlights the significance of planning and
self-trust while celebrating the successes that come from overcoming
difficulties.
Takeaways
The first half of the year was filled with challenges.
Trusting oneself is crucial after experiencing betrayal.
Finding a good mentor can...2024-12-2314 minBusiness Banter by the BasinEpisode 2: A.I. Do’s & Don’t’sSummary
In this conversation, George and Shani passionately discuss
the distinction between wantrepreneurs and entrepreneurs.
They critique the allure of AI in business, highlighting that while it can assist, it cannot replace the human touch necessary for success.
The discussion culminates in a reflection on the nature of selling and the need for genuine connection in business, contrasting it with the superficiality often found in the wantrepreneur mindset.
Takeaways
Wantrepreneurs are often stuck in a cycle of inaction.
Financial struggles should motivate a...2024-12-1609 minBusiness Banter by the BasinBusiness Banter By The Basin: An IntroductionGlobal Coach of the Year as Presented by the Duchess of York, Shani Taylor, & one of Australia’s youngest CEO’s, George Mattar, CEO of LAB Group Australia, have teamed up to bring you Business Banter by the Basin!
This podcast brings you the latest in business with a hilarious twist. From scaling your business to navigating leadership challenges, George and Shani cover it all—infused with humor and insight.
Whether you’re an entrepreneur or a corporate leader, expect to learn, laugh, and level up as we blend educatio...2024-12-0511 min