Shows
Squawk PodThe ‘X’ Factor with Alexis Ohanian & Pop Ups, Popping Off 8/11/23Alexis Ohanian, 766 founder and internet venture capitalist, discusses the rebrand of X Corp. (formerly known as Twitter) as it makes a big push to win back advertisers. The Reddit cofounder examines the new social media landscape, the power of online communities, the impact of A.I., and more. And pop up shops are popping up everywhere. Susan Sandler, founder and president of PopUpSummer! discusses the business of short term immersive shopping, the economics behind it, and how brands like Barbie are capitalizing on the concept. Plus, autonomous driving scored a big win, FTX founder Sam Bankman Fried is back in co...2023-08-1131 min
The Pop-Up BizThe Power of Live Video with Amanda Patterson, The Call ListAmanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode:
How live video shopping gives loyal and new brand customers a voice and a chance to interact with brand founders and ambassadors
The power of turning influencers and experts into sales associates
Closing the “FOMO” gap for consumers who don’t live in prime retail markets
How live video shopping helps customers become experts, who then share their knowledge with othe2021-04-2339 minThe Pop-Up BizMoving Fashion Forward with Terrence Charles, Hearst MediaTerrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that … Continue reading Moving Fashion Forward with Terrence Charles, Hearst Media →2021-03-2441 minThe Pop-Up BizThe Art and Hustle of Boutique Fitness
Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including:
Incorporating fashion activewear, healthy food and beverage, and other brands into retail and pop-up sales events
Taking Elements Fitness on the road to an upscale hotel, spa, and other venues
Developing an in-studio video platform with Intelivideo to stream barre, dance and fitness classes to c...2021-03-1850 minThe Pop-Up BizExperiential Empathy
Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to:
Use Ethnography to understand consumer mindsets better
Grow an internal culture that attracts positivity and elevates productivity
Support a mission-based business and work with the world’s greatest brands
2021-03-1148 minThe Pop-Up BizHarmonic RetailDeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and provide integration into pop-up design Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail … Continue reading Harmonic Retail →2021-03-0338 minThe Pop-Up BizReal Estate Matters featuring Alex Cohen, Compass Real EstateAlex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing. On this episode of The Pop-Up Biz podcast with Alex … Continue reading Real Estate Matters featuring Alex Cohen, Compass Real Estate →2021-02-2540 minThe Pop-Up BizThe Show and Tell of Experiential Retail featuring Katie Hunt, ShowfieldsKatie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, and besides leading Showfields, she also co-founded the venture capital group The Fund.
On this episode of The Pop-Up Biz podcast with Katie Hunt:
Katie shares Showfield’s mission to make opening a brick-and-mortar store as easy as launching a website
She ex...2021-02-1837 minThe Pop-Up BizIndie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower OthersIn 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, Indie Lee skincare – a clean beauty line dedicated to educating and empowering others to live their healthiest life.
On today’s episode of The Pop-Up Biz podcast:
Indie and I discuss the inspiration behind her skincare line and how she integrated trunk show...2020-12-0939 minThe Pop-Up BizAustin Johnson, Michelin Star Chef, On Ghost Kitchens, Pop-Up Restaurants, and Tasteful Brand CollaborationsChef Austin Johnson is best known for his work as the Executive Chef at Frenchie in Paris, where he ran their three restaurants, wrote their cookbook and earned himself a Michelin Star. He also worked at 11 Madison Park and opened the NOMAD restaurant in NYC with Chef Daniel Humm, and cooked at NOMA in Copenhagen, among many other things. Austin and his team have produced a number of memorable and acclaimed restaurant collaborations with brands including Lexus/Intersect in NYC and Bergdorf-Goodman’s Parisian inspired Goodman Bar and Restaurant, where events are held with designers including The Row.
...2020-11-2539 minThe Pop-Up BizDavid Korins, Creative Director/Designer, David Korins Design, The Pop-Up Is The StageEmmy Award winner David Korins builds show-stopping sets for Broadway and beyond! At the helm of his eponymous creative firm, where he is Creative Director/Designer, a few of his world famous experiences include the Broadway Musicals Hamilton and Dear Evan Hansen, A-list performers Lady Gaga and Kanye West, and global companies Sotheby’s and Google.
On this episode of The Pop-Up Biz podcast with David Korins:
David shares insights into his unique approach to identifying the core goals of an activation
He offers ideas for creating experiences that encourage recommendations
We discuss several of his glo...2020-11-1153 min
The Early Career Women Collective PodcastEp. 4: The Power of Pop-Up EventsOur guest is Susan Sandler, an integrated marketing expert and entrepreneur. Susan founded PopUpSummer!, one of the first Pop-Up Retailing companies in 2001 and has worked with hundreds of designers and brands in single and multi-brand activations across the country, including Adidas, BirchBox, Lululemon, and many more. We discuss the impact of the pop-up industry to date and address its role in the current and future retail and brand marketing environments.Show NotesPopUpSummer!Pop-Up Survivor WorkshopFollow PopUpSummer! on Instagram2020-08-2636 min
Out East VibesEpisode 3 - Susan Sandler / PopUpSummer!Shopping in stores might not be your move of choice right now, and we respect that. But not shopping at all? Get. Real. (We know you better than that.) Which is why we're super psyched to host Susan Sandler on our podcast. Susan is the founder and CEO of PopUpSummer!, a company dedicated to setting up just the sort of virtual shopping experience with up-and-coming / indie brands that is just so perfect for these COVID-affected times.On Saturday, July 18th, 2020, you'll be able to virtually participate in a shopping event called HamptonsLive! via, of course, Instagram Live...2020-07-1825 min