Shows
Business of CraftAvatars: Who is your craft customer?Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, Stitchcraft Marketing - Specialists in social media help for craft businesses - Home or Amazon.com. I’m your host, Leanne Pressly- I’m the founder and CEO of Stitchcraft Marketing and we talk about all things craft marketing here on the show...2025-07-2219 min
Business of CraftBusiness of Craft Adrian Koehler on Fearless LeadershipToday, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They’ve worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Stitchcraft Marketing) and Nike. Adrian has carved a niche in coaching executives and entrepreneurs alike. His goal is always to empower these leaders to bring out the best in themselves, rally their teams, and serve their clients in ways that not only break new gr...2024-03-1539 min
Business of CraftBusiness of Craft Cathy McKillip on Inventory ManagementToday's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management. Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years.2023-12-2953 min
Business of CraftBusiness of Craft Mark Myers on Tax StrategiesToday, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and a former Marine Corps Sergeant. Mark has over 20 years of successful business operation, ownership, and consulting experience under his belt. He has helped thousands of individuals increase their profits and permanently reduce their annual tax bills, enabling them to better grow their businesses. We're excited to have him on the show today to share his insights and strategies with our audience.2023-12-151h 02
Business of CraftBusiness of Craft Meagan Rodgers SEO and SearchMeagan Rodgers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a PhD in English. Like all of us at Stitchcraft Marketing, she’s a maker including embroidery, crochet, sewing, and knitting. She also publishes a writes for her website, craftculturestyle.com, where she writes about crafts in society. Today, Meagan is going to walk us through SEO. We’ll explore the ins and outs of SEO, including how it can help small craft businesses improve their website's search rankings, drive...2023-11-1547 min
Business of CraftBusiness of Craft Insights in Influencer Marketing with Anneliese JohnsonToday's guest is Anneliese Johnson. Anneliese is on-half of the mother-daughter design duo behind Eye Candy Quilts, which focuses on quilt pattern and fabric design. Anneliese also has experience working in local brick -and -mortar quilt shops, and most importantly, she's also an account manager over here at Stitchcraft Marketing. She is an expert in influencer marketing and is here to share her insights today on influencer marketing and the crafting business sphere and how they can kind of both coexist and maybe learn from each other and of course support each other.2023-10-1539 min
Business of CraftBusiness of Craft Craft Retailer Research Results with Anneliese JohnsonWelcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together! Today we welcome you to our kickoff for season six of Business of Craft. Leanne and Anneliese present our findings from the 2023 Craft Retailer Research project. The 2023 Craft Retailer Survey organized by Audience Audit and Stitchcraft Marketing included 923 respondents from April to May 2023. Respondents included manufacturers, distributors and retailers of craft p...2023-09-1541 min
Business of CraftBusiness of Craft AI + ChatGPT with Lori HighbyToday my guest is Lori Highby. Lori Highby is an accomplished entrepreneur and a marketing expert with over 20 years of experience in the industry. As the founder and CEO of Keystone Click, a digital marketing agency based in Milwaukee, Wisconsin, Lori has been helping businesses of all sizes to improve their online presence and grow their brands since 2008. Her passion for helping businesses succeed in the digital age is a driving force behind her continued success. Lori’s knowledge and passion for helping businesses succeed in the digital age is a driving force behind her continued success. To...2023-06-1537 min
Business of CraftBusiness of Craft Creating Community through Podcasting with Meg GoodmanOur guest today, Meg Goodman, is an award-winning podcast host and producer, and the founder and CEO of Flint Rock LLC an audio production company. Early in her career, she entered the world of advertising agencies managing notable Fortune 100 accounts. After 25+ years in advertising, including a stint running an agency, she returned to her native Chicago roots to create Pure Audio for her clients. When not writing, hosting, producing, or running Flint Rock she serves as an Elder in her church and volunteers for several philanthropic and civic boards. She been...2023-05-1558 min
Business of CraftBusiness of Craft: Good Math, Smart Business with Michelle WalkerMy guest today is my colleague Michelle Walker. She’s a Financial Strategist and an Account Manager here at Stitchcraft Marketing who began her artistic endeavor at a young age with painting and sewing. She’s a small business owner of Weaverwalker, an Eco-conscious macrame-focused DIY kit & supplies business on a mission to deliver the meditative experience of macrame to everyone's home. In May, Michelle is launching a new mastermind for Stitchcraft Marketing called Good Math, Smart Business to help crafty business owners really get a handle on their financial numbers. So, today we’re going to talk about math mo...2023-04-3039 minBusiness of CraftBusiness of Craft Product Development with Nicole SchneiderMy guest today Nichole Schneider is the founder and CEO of Coley International, a product development company for the craft industry. Nichole specializes in helping craft companies bring a product from concept to retail ready. She has over 20 years of buying, sourcing and product development and is an avid sewist and knitter.2023-04-1555 minBusiness of CraftMark HylandMark Hyland is the CEO of Handi Quilter and former CEO of Premier Needle Arts. Mark has been involved within the craft and hobby industry for more than 18 years, manufacturing, producing and marketing of leading world wide consumer enthusiast brands found within Crochet, Knitting, Sewing, Quilting, and Longarm Quilting categories. Mark currently serves on several boards of directors within these segments both for profit organizations and non-profit organizations, including the National Quilt Museum.2023-03-1554 min
Sew & So...Leanne Pressly - Stitchcraft Marketing and The Colorado MamaMaker, quilter, knitter, spinner, and painter, Leanne Pressly is the founder and CEO of Stitchcraft Marketing, which she launched in 2009. Leanne also hosts the podcast, Business of Craft. She is a certified consultant with a Colorado Small Business Development Center, where she consults with new entrepreneurs in a variety of businesses.Be sure to subscribe to, review and rate this podcast on your favorite
platform…and visit our website sewandsopodcast.com for more information
about today’s and all of our Guests.2022-10-1328 minBusiness of CraftBusiness of Craft Virtual Event PlanningSince 2006, my guest Benjamin Levisay has been the CEO & Director of Marketing and Sales for XRX also known as the Knitter’s Universe. Founded over 35 years ago by his uncle and father, XRX is the publisher of the now retired Knitter’s magazine as well as books and Stitches events. m2yvcc7f2022-05-0152 minBusiness of CraftBusiness of Craft Season 3 Episode 3 E-CommerceMichael Bird is the co-founder and CEO of Spindustry, a digital marketing agency based in Des Moines IA. Spindustry is a leader in producing e-commerce solutions, web applications, and digital marketing programs for their clients. In Episode 3 Leanne and Michael discuss bringing on an e-commerce component to your business and some of the challenges involved. 2022-04-0157 minBusiness of CraftBusiness of Craft Season 3 Episode 1 The 80:20 RuleHave you been thinking about how your fiber or fabric business can continue to adapt and thrive? Well, you’re listening to the right show because that’s our theme for Business of Craft season three…Resiliency! Today Leanne Pressly is chatting with Laura Cameron, Director of Operations at Stitchcraft Marketing. The two cover lots of topics and tips you can use to focus in on your ideal customer and maximize your marketing ROI.j2022-03-0134 min
Business of CraftBusiness of Craft Special Announcement July 2020Join us for Office Hours! 2020-07-1000 minBusiness of CraftBusiness of Craft Amy E. Smith on Being a Female Bad-Ass in Business[Just a quick warning that we’re going to be throwing around some curse words in today’s episode so if you’ve got little ears listening or that kind of language just isn’t your thing, you can make an informed choice about that.] My guest today is Amy E. Smith, aka The Joy Junkie. Amy is a certified professional career coach and her personal mission is to help aspiring bad-ass women to create joyful lives by accessing radical self love, worthiness and self-acceptance. 2020-05-1553 minBusiness of CraftBusiness of Craft Glenn Martin on Human ResourcesMy guest today is Glenn Martin, a business consultant with over 30 years of experience. In 2002 he founded Trakstar, a human resource software application which he grew to 250K online users in 35 countries before he sold the company in 2016. Glen is formally retired but lends his expertise as a counselor with the Central Mountain Small Business Development Center here in Colorado. 2020-05-0146 minBusiness of CraftBusiness of Craft Bex Marie on WebsitesMy guest today is Bex Marie of bexmarie.com. Bex, short for Rebecca, is a graphic design professional and since 2010 she’s been building websites for creative professionals. Bex is going to chat with us today about considerations in launching a new website. 2020-04-1541 minBusiness of CraftBusiness of Craft Season 2 Jamie Billesbach on Business PlansWelcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you need to take to launch your new business in 2020. My guest today is Jamie Billesbach, she is the Center Director of the Small Business Development Center for the Central Mountain Region of Colorado. Jamie has more than 20 years of experience in brand development, merchandising, graphic design and marketing planning for companies such as LavAzza coffee, Clif Bar, Annie’s Gourmet and Hershey’s. She also worked for the Mexican government developing the Mexican Chiapas Shad...2020-04-0136 minBusiness of CraftBusiness of Craft Susan Dunn on FinancialsWelcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you need to take to launch your new business in 2020. My guest today is Susan Dunn, she is a graphic designer by trade but a whiz with the numbers. She’s been a consultant with the small business development center in Colorado for 10 years and her specialty is helping new business owners get their financial books set up. 2020-03-1544 minBusiness of CraftBusiness of Craft Shawn Allison Preparing a Business PlanMy guest today is Shawn Allison, a business and marketing consultant with the Central Mountain Small Business Development. Shawn has more than 20 years of experience in business development, direct marketing, strategic planning, budgeting, marketing automation and graphic design. Shawn is joining us today to give the down and dirty lowdown on how to write an effective business plan.2020-03-0142 minBusiness of CraftBusiness of Craft Season 2 Robin WaiteMy guest today Robin Waite is one of the most successful professional business coaches in the United Kingdom and author of the book "Take Your Shot: How to Grow Your Business, Attract More Clients and Make More Money". I wanted to have Robin on the show today to talk about some of the struggles that new entrepreneurs face in starting off on the right foot. 2020-02-1557 minBusiness of CraftBusiness of Craft Season 2 Coming Soon!A quick preview of what's coming up in Season 2 of Business of Craft, launching February 15, 2020. 2020-02-0101 minBusiness of CraftBusiness of Craft Episode 71 Amy SingerMy guest today Amy Singer is pioneer publisher of the quarterly digital e-magazine Knitty.com. We discuss the evolution of pattern publishing and Patreon support. 2019-12-1550 minBusiness of CraftBusiness of Craft Janet Kafadar on Building Your Business After HoursMy guest today is Janet Kafadar, an online business coach who’s passionate about helping entrepreneurs package their brilliance into a sustainable, profitable online business. She’s come on Business of Craft show today to talk about starting a business after hours.2019-12-0139 minBusiness of CraftBusiness of Craft Steve Koenig on Selling Books in a Digital AgeMy guest today Stephen Koenig is the co-founder of Sommer Street Associates, a publishing intermediary working to connect craft publishers and retailers utilizing a whole new model. Steve is also adept at building audiences, monetizing content and helping digital brands grow to their full potential.2019-11-1546 minBusiness of CraftBusiness of Craft Katie Salmon on Email MarketingMy guest Katie Salmon is the founder and CEO of a digital marketing consultancy business called Katie Does Marketing. Katie helps shop owners and makers develop strategies to simply SELL MORE STUFF.2019-11-0145 minBusiness of CraftBusiness of Craft Laura Bellows on Cultural Appropriation in CraftMy guest today is Laura Bellows, owner and founder of Jul Designs, an internationally collaborative company producing knitwear and body jewelry designs. Doctor Laura Bellows also happens to be a PhD trained cultural anthropologist, well-versed on the issues regarding cultural appropriation in business. She joins our show today to help crafty entrepreneurs understand cultural appropriation and what it means for their businesses. 2019-10-1548 minBusiness of CraftBusiness of Craft Benjamin Krudwig on Millennial Buying BehaviorsSome listeners might recognize my guest today as a friend and former employee at Stitchcraft Marketing, Benjamin Krudwig. Benjamin makes his mark in the fiber industry as a talented weaver, garment-maker and fashion designer. He is currently the social media manager at Schacht Spindle. I wanted to have Benjamin come on the show today to talk about his expertise on millennial buying behaviors in the craft industry. 2019-10-0149 minBusiness of CraftBusiness of Craft Felicia Lo on Intentional GrowthMy guest today, Felicia Lo, is the founder and creative director of Sweet Georgia Yarns. Since 2005 Felicia and her team have focused on bringing “unapologetic colors” for fiber enthusiasts. Felicia is the author of Dyeing to Spin & Knit: Techniques & Tips to Make Custom Hand-Dyed Yarns. She is also a lecturer and teacher and has offered classes through Craftsy/Blueprint, and her new venture, the School of Sweet Georgia. 2019-09-1547 minBusiness of CraftBusiness of Craft Meg Sutton on Bucking the TrendsMy guest today is Meg Sutton, owner of Belle and Union, a specialty paper and home goods retailer in San Antonio Texas. Meg started the business in 2012 after falling in love with letterpress while working in a boutique shop. Meg and her husband Josh run the business together with a focus on a brick and mortar model with all American sourced goods--which we’re going to delve into during our show today.2019-09-0145 minBusiness of CraftBusiness of Craft TL Robinson on Starting a Passion Based BusinessMy guest today is TL Robinson. She is the founder and CEO of Mass Eden, a natural body care products business. I wanted to have her come on the show to share her journey about leaving her corporate job to take the leap and following her passion into creating natural body care products. Today we discuss the attributes you need to be a successful entrepreneur when passion is what's leading you, the concept of failing fast, and why inclusion is one of the most important aspects of her brand. 2019-08-1543 minBusiness of CraftBusiness of Craft Episode 62 Louis Boria Unique DifferencesMy guest today, Louis Boria, is the founder and owner of Brooklyn Boy Knits, a company that produces custom knitwear. In addition to building a thriving business, Louis is on a mission to combine his love of fiber arts with his passion to combat bullying and to champion inclusion and diversity in the fiber arts community. He has been featured in the media like New York 1, CBS News, Reuters, and Telemundo. In this show, I want to explore with Louis the idea of how unique differences in your personal and business brand can help you to grow your craft b...2019-08-0149 minBusiness of CraftBusiness of Craft Episode 61 Mike Michalowicz Profit First and ClockworkMy guest today is so very highly anticipated. I've been a fan of Michael since I was first introduced to his work through his book, Profit First. Michael's personal mission is to eradicate entrepreneurial poverty and he does that first and foremost through his best selling books including, Pumpkin Plan, Surge and The Toilet Paper Entrepreneur. He is the founder of Provendus Group, a consulting firm that utilizes his business growth methodologies. He hosts the Profit First Podcast and he has been featured in the Wall Street Journal, Box Pro Magazine, Entrepreneur and Harvard Business Review.2019-07-1548 minBusiness of CraftBusiness of Craft Episode 60 Scott Beebee Working On Your BusinessMy guest today, Scott Beebe, is the founder and head coach of MyBusinessOnPurpose.com, a coaching and consulting business designed to help liberate entrepreneurs from the chaos of working in their business rather than on their business. Scott also hosts the Business on Purpose Podcast and is the author of “Let Your Business Burn”. He currently coaches over 50 business owners.2019-07-0148 minBusiness of CraftBusiness of Craft Episode 59 Kristy Glass on Fear and Growing Your BusinessMy guest today, Kristy Glass, started her career in NYC on the stage and screen and then came to knitting after convalescing from some health issues. From there, she started Kristy Glass Knits and has grown it to meteoric new levels. Today, she boasts 26K Instagram followers and 24K subscribers on her youtube channel. She also has a robust Patreon account where she offers premium video content. Today we’re going to talk about some of the steps Kristy took along the way to arrive at this place so quickly.2019-06-1549 minBusiness of CraftBusiness of Craft Episode 58 Stacy Jones on Branding and InfluencersMy guest today, Stacy Jones, is the founder and owner of Hollywood Branded, an agency recognized as one of the top entertainment marketing agencies in the industry. They specialize in building brand recognition and creating consumer desire for what influencers endorse. Stacy has worked with brands such as BlackBerry, Bumble, Canadian Club, Crayola, Pilot Pen, and White Cloud.2019-06-0151 minBusiness of CraftBusiness of Craft Episode 57 Katie Hunt on Trade ShowsMy guest today, Katie Hunt is the founder and CEO of several businesses including Kelp Designs, a stationary manufacturing company and Tradeshow Bootcamp which we’re going to chat about today. Katie has hosted more than 200 webinars, 12 conferences and spent hundreds of hours providing 1-1 coaching to independent artists and small businesses. She is also the host of the Proof to Product podcast where she interviews mostly stationary and paper folks about growing their businesses. She received the Emerging Gift Industry Leader Award in 2015 and was included on the industry’s 40 Under 40 list in 2017. 2019-05-1540 minBusiness of CraftBusiness of Craft Episode 56 Sara Taylor My guest, Sara Taylor is the CEO and founder of DeepSEE Consulting, a training and consultancy firm specializing in diversity and inclusion. Sara is a nationally recognized speaker with over 25 years of experience in leadership and diversity. She’s recently written a best-selling book, Filter Shift: How Effective People See the World.2019-05-0145 minBusiness of CraftBusiness of Craft Episode 55 Gwen BortnerMy guest today is a well-known personality knitting world. Gwen Bortner has been a figure in the scene since the early ’80s. Gwen is an idea generator, confidence builder and momentum creator in a variety of roles including consultant, coach, and teacher. This is her second appearance on our podcast having done Episode 12 on Organizational Optimization. We’re thrilled to have her do an encore episode on habits.2019-04-1548 minBusiness of CraftBusiness of Craft Episode 54 Schacht Spindle Company AnniversaryMy guests today are Jane Patrick and Barry Schacht of Schacht Spindle Company located in Boulder, Colorado. Jane and Barry have not only had a successful marriage for 37 years, but they’ve also been successful business partners running Schacht Spindle for 50 years. They discuss different recessions, the shift of business over the years, and key components to running a successful business. 2019-04-0145 minBusiness of CraftBusiness of Craft Episode 53 Otto Strauch on Selling a BusinessMy guest today is Otto Strauch, owner of Strauch Fiber Equipment. This episode is about the ups and downs of selling a business. Listen to Otto explain why it's a good idea to hire a broker, and how to make sure you are selling a business and not just a job.2019-03-1538 minBusiness of CraftBusiness of Craft Episode 52 Rohit Bhargava on Spotting TrendsRohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University. He has a new book out, The Non-Obvious Guide to Small Business Marketing (without a big budget), and we’re going to chat about his insights on marketing today. 2019-03-0151 minBusiness of CraftBusiness of Craft Episode 51 Solocast 2019 TrendsToday's short and sweet episode is about 2019 trends!2019-02-1524 minBusiness of CraftBusiness of Craft Episode 50 Jen Geigley on Being an InfluencerMy guest Jen Geigley is a graphic designer by trade but also she’s a prolific knitwear designer and has published several design books including Weekend, Everyday, Visions, Visions Kids, Luna, and Chroma. She’s also been published in several magazines including Simple Magazine, Noro Magazine, Knitsy, and Rowan’s online publications. She lives in Des Moines Iowa. Jen is one of our influencers in our blogger outreach program and she’s got a lot to teach our listeners about how to be a good marketing influencer.2019-02-0145 minBusiness of CraftBusiness of Craft Episode 49 Brian Edman on New SEO StrategiesMy guest today Brian Edman works as an account executive with our friends over at predictive ROI. He has spent his career thus far focusing on search and optimization strategies and he has a lot of new insights about how to do SEO well that I wanted our listeners to know about.2019-01-1547 minBusiness of CraftBusiness of Craft Episode 48 Nancy Marshall on Public RelationsMy guest today Nancy Marshall is an award-winning Public Relations expert and the CEO of Marshall Communications, a marketing firm headquartered in Augusta, Maine. Also affectionately known as the “PR Maven”, Nancy recently launched a new public relations podcast.2019-01-0246 minBusiness of CraftBusiness of Craft Episode 47 Listener QuestionsToday we tackle listener questions we've notice come up time and time again in email, conversations, and online forums.2018-12-1532 minBusiness of CraftBusiness of Craft Episode 46 Denise Ackert on MindfulnessToday our guest is Denise Ackert, owner of Innerlight Healthworks located in Salida, Colorado. I wanted to have Denise on the show because I’ve personally learned so much from her in the realm of mindfulness and self-care and I know that during the holiday season, we could all use a little reminder about all those things.2018-12-0144 minBusiness of CraftBusiness of Craft Episode 45 Scott Smith on Business Entities and TaxesMy guest today is Scott Smith, founder, and CEO of Royal Legal Solutions based in Austin, Texas. I have been involved in so many questions in the legal and tax realm that I knew I HAD to have someone like Scott on the show. We chat about questions regarding business entities and taxes.2018-11-1551 minBusiness of CraftBusiness of Craft Episode 44 Susan Baier on SegmentingMy guest today is Susan Baier, head honcho at Audience Audit, a company specializing in attitudinal audience segmentation research. We chat about how crafty businesses can harness the power of segmenting for better customer engagement.2018-11-0148 minBusiness of CraftBusiness of Craft Episode 43 Mary Ann Pruitt on Media BuyingMary Ann Pruitt is the CEO and founder of two companies. One is PS Strategies, a marketing agency, and more recently, Mosaic, a media buying agency located in Anchorage, Alaska. Mary Ann and I are part of the same agency network, Agency Management Institute, and we work together to provide media buying services to Stitchcraft marketing clients. I’ve asked her to come on the show to give our listeners an introduction to media buying so that our crafty entrepreneurial listeners can utilize this tool in their marketing strategies. 2018-10-1542 minBusiness of CraftBusiness of Craft Episode 42 Stacey Trock on Difficult CustomersToday we chat with Stacey Trock, who got her start in the industry with her company Fresh Stitches, a crochet subscription club featuring amigurumi patterns. In recent years, Stacey has focused her attention on marketing consulting and teaching. Stacey is also a designer and the author of three crochet books. At the most recent needle arts trade show, she offered a class on dealing with difficult customers which I thought would be a great podcast topic so we’ll delve into that today.2018-10-0145 minBusiness of CraftBusiness of Craft Episode 41 Leanne Pressly on Brand Logo DesignIn this quick solocast, Leanne Pressly shares her thoughts and experience on logo design for your brand and why it might be time for an update. 2018-09-1519 minBusiness of CraftEpisode 40 Heidi Gustad on Video ProductionWe invited Heidi Gustad to come on our show to talk about video production because this is one of those areas that is so underutilized and is often a source of fear for crafty entrepreneurs.2018-09-0142 minBusiness of CraftEpisode 39 Lori Highby on GDPR and SSLToday, we chat with Lori Highby about recent changes Google favoring SSL certification and encryption. We also give listeners action items for the new GDPR laws.2018-08-1537 minBusiness of CraftEpisode 38 Julie MacDonald on Print MediaToday's guest, Julie MacDonald, is a longtime friend from the days when Leanne worked at Interweave Press. She asked Julie to come on the show to speak about print media in the digital age and to help our listeners evaluate that aspect of their marketing spend. 2018-08-0143 minBusiness of CraftEpisode 37 Kylie Gersekowski on MasterclassesKylie Gersekowski is the owner of Little Moo Designs located in South West Queensland Australia. Kylie started out her crafty career in crafts in 2009 which included making baby clothes and then in 2011 bespoke hobby horses. Her business evolved again and in 2014, with sewing designs for handbag and purse clutches made from combinations of leather and fabric and cork. In addition to selling bag patterns, Kylie also is a master at offering masterclasses and that’s the subject of our episode today. 2018-07-1540 minBusiness of CraftEpisode 36 Leanne Pressly on Planning Your ProgramToday Leanne Pressly presents a solocast with content from the new online course, Magic Wand for Social Media. She covers different mistakes you might make with your social media and how to plan your social media program in 30 minutes per day. 2018-07-0122 minBusiness of CraftEpisode 35 Sue Monhait on Evaluating an Online CourseMy guest today refers to her community as Gifters-Bakers-Crafters-Makers and she is an expert in helping crafty business owners go from just a dream to a profitable business. Sue Monhait has over 25 years of experience in retail, e-commerce and sales and marketing strategy. Sue is joining us today to talk about how to make the most of participating in an online course.2018-06-1547 minBusiness of CraftEpisode 34 Kelbourne Woolens on Pivoting Your BusinessMy guests today are both accomplished authors and knitwear designers. Kate Gagnon Osborn and Courtney Kelley discuss distributor arrangements, the shift to their new business model, and GOTS certification. and I have all been friends and colleagues for a long time. Their evolution story is a great tale about managing change and just good old fashioned entrepreneurial chutzpah. 2018-06-0729 minBusiness of CraftEpisode 33 Chris Wright on Digital AdvertisingMy guest today is Chris Wright of Prime Publishing. Chris has worked in publishing since 1988 and has a lot of knowledge about digital advertising. I wanted to get his take on the current landscape and pull out some best practices for our listeners.2018-05-1548 minBusiness of CraftEpisode 32 Garrick Arnold on Buying an Existing BusinessMy guest today is a serial entrepreneur with his latest venture in the yarn space. In 2015, Garrick Arnold acquired Yarn Pop, makers of canvas accessory bags made in the USA. I asked Garrick to share his knowledge and expertise in buying an existing craft business. 2018-05-0143 minBusiness of CraftEpisode 31 Stephen Woessner on Profitable PodcastingOur guest today is our first encore guest on Business of Craft. His first show on lead generation was one of the most downloaded episodes so I invited him back to talk to us about his new book, Profitable Podcasting. Stephen Woessner is the CEO of Predictive ROI, an agency focused on Podcast production, Search engine Optimization and Webinar Creation and distribution.2018-04-1551 minBusiness of CraftEpisode 30 Joe McClain on Craft TherapyLeanne's guest is doing tremendous work in our industry that our listeners would love to learn more about. Joe McClain is the CEO of the organization Help Heal Veterans. Their mission is to provide therapeutic craft kits to every veteran who wants them. 2018-04-0142 minBusiness of CraftEpisode 29 Leanne Pressly on Print AdvertisingIn Episode 29, a solocast with Leanne Pressly, we'll talk about print advertising. Our topics include ROI, placement, pricing, the size of your ad and how to evaluate an opportunity. 2018-03-1528 minBusiness of CraftEpisode 28 Innovations with Ja'De Hardiman and Pam MaherEpisode 28 is a little bit different than our usual format. Our guests are innovators in the crafts industry. Leanne interviews Ja’De Hardiman, founder of the website D-Stash in the first half of the show, and Pam Maher of FiberCrafty in the second half.2018-03-0150 min
AFCI Podcast: Inspired TalksLeanne Pressly - CEO, Principal Owner of Stitchcraft Marketing<p>Principal owner, multi-hat wearing. fearless entrepreneur and CEO of Stitchcraft Marketing, Leanne Pressly has 20+ years of experience in sales and marketing. Prior to starting Stitchcraft Marketing, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and has a strong passion for the creative industry. </p>2018-02-2733 minBusiness of CraftEpisode 27 Heidi Kaisand on the state of retailLeanne's guest is Heidi Kaisand, the publisher at American Quilt Retailer magazine. She also owns a retail shop called Hens and Chicks Studio in Conrad, Iowa and she brings a unique perspective to the topic of retail in the quilting and fabric space.2018-02-1546 minBusiness of CraftEpisode 26 Vickie Howell on Building a BrandIn this episode, we talk with Vickie Howell, a true success story in personal branding. We talk about her launch of the first tv-quality yarn crafting show and visual cues that are important in building a personal brand.2018-02-0148 minBusiness of CraftEpisode 25 Laura Zander on Ecommerce Retailing In this episode, we talk with Laura Zander, founder of Jimmy Beans Wool. With over 98% of sales coming from online, she knows more than a few things about how to do it well. We'll talk about why Amazon isn't responsible for the demise of retail and why experiential marketing is going to be the name of the game in 2018. 2018-01-1536 minBusiness of CraftEpisode 24 Lindsey Rae on Marketing to Different CustomersIn this episode, we talk with Lindsey Rae, creator of Sew to Grow, a pattern company designed to help students gain and then build upon new sewing skills. Lindsey shares how she has crafted a marketing strategy to appeal to different types of customers.2018-01-0144 minBusiness of CraftEpisode 23 Listener Questions In today's episode, Leanne Pressly answers listener questions on the topics of digital marketing, expanding into a wholesale market, attracting customers and more. 2017-12-2520 minBusiness of CraftEpisode 22 Sarah Resnick on Textile Community and SustainabilitySarah Resnick, of Gist Yarns and Advah Designs, is our guest in this episode. We talk about the textile community, sustainability, and celebrating rituals. 2017-12-1540 minBusiness of CraftEpisode 21 Martha Sielman on Art QuiltingLeanne talks with Martha Sielman, executive director of Studio Art Quilt Associates. She has a wealth of experience advancing the movement of art quilting, gaining exposure for the medium in museums and generally educating everyone about the wonderful world of art quilts.2017-12-0546 minBusiness of CraftEpisode 20 Gale Zucker on PhotographyGale Zucker is on a mission to elevate the entire industry with her talent. In the course of the conversation, Leanne Pressly & Gale discuss photography for your crafty business, from the bare minimum to when it's appropriate to upgrade to polished imagery. 2017-11-2547 minBusiness of CraftEpisode 19 Solocast Know, Like, Trust FunnelLeanne Pressly, the owner of Stitchcraft Marketing, discusses the Know, Like, Trust funnel. She also touches on the customer avatar. Listen in to learn how an understanding of these can help you craft a better business. 2017-11-1526 minBusiness of CraftEpisode 18 Farm to Fabric with Ted HoffmanIn today's episode, Leanne talks with Ted Hoffman of Clothworks. They discuss the farm to fabric movement behind Clothworks' latest venture. Ted shares his philosophies about the triple bottom line. Lastly, Ted talks about early mistakes and the lesson of fire fast. 2017-11-0555 minBusiness of CraftEpisode 17 History of the Saco River Dyehouse with Claudia RaesslerOur guest today is Claudia Raessler, Director of the Saco River Dyehouse in Biddeford, Maine. We invited Claudia on the show to talk about the state of US yarn mills in the U.S. and scaling a business. 2017-10-2546 minBusiness of CraftEpisode 16 Event Promotion with Pokey BoltonOur guest is Pokey Bolton, of Crafting a Life LLC, a media and events company based in Napa Valley California. Today we're discussing creating events for crafty businesses. 2017-10-1549 minBusiness of CraftEpisode 15 Changing Your Model with Dave Van StralenLeanne's guest today is Dave Van Stralen, of Louet North America. They discuss changing business models, the decline of retail and what that means for local yarn shops.2017-10-0551 minBusiness of CraftEpisode 14 Sustainability and Business Models with Chris BarnesLeanne's guest today is Chris Barnes, owner, and craftsman at Brittany Needles. Chris grew up in the business of knitting needles and took over the business in 2013 from his parents who started the business 41 years ago. Chris’ model is becoming rare in the industry, so today we are chatting about the unique challenges of owning a family-based manufacturing business. Listen in to hear more about sustainability, business models, and social causes. 2017-09-2553 minBusiness of CraftEpisode 13 Growth with Intention with Sabrina FamellosToday Leanne speaks with Sabrina Famellos, of Anzula.com. Sabrina shares with us her experience in conquering the new business learning curve, how to grow your business with intention, and when's the best time to make new hires. Also, Sabrina explains why it is not a good idea to learn Greek and Japanese at the same time. 2017-09-1543 minBusiness of CraftEpisode 12 Organizational Optimization with Gwen BortnerLeanne's guest today is no stranger to the knitting world. Gwen Bortner has been a figure in the scene since the early 80’s. She goes by multiple titles: teacher, speaker, coach, and trainer. Listen in as they talk about how organizational optimization will take your business to the next level and how one chicken feather wreath tells the story of her home!2017-09-0551 minBusiness of CraftEpisode 11 Search Optimization with Alex KrupskiOn this episode, we will speak with Alex Krupski, an expert on all things SEO, (search engine optimization) about the basics of Google Analytics and the best SEO practices for crafty business owners.2017-08-2548 minBusiness of CraftEpisode 10 Conquering Fear with Amy SmallAmy Small, owner and creative muse behind Knit Collage, a handspun yarn company in Boston MA, chats with Business of Craft about fear and lessons learned from failures. She will also discuss her recently launched podcast called College Creative, inspired by Elizabeth Gilbert’s idea of “creative living”.2017-08-1548 min
Podcasting with Purpose for Life Coaches069 Marketing Advice from Leanne Pressly, CEO of Stitchcraft MarketingIn this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets. “The rapid pace of ch...2017-08-0943 min
Podcasting with Purpose for Life Coaches069 Marketing Advice from Leanne Pressly, CEO of Stitchcraft MarketingIn this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets. “The rapid pace of ch...2017-08-0943 minBusiness of CraftBusiness of Craft Episode 9 Monetizing Platforms with Kara Gott WarnerWe are chatting with Kara Gott Warner about getting published in print magazines and the benefits of having a coach to cultivate your creative business.2017-08-0552 minBusiness of CraftEpisode 8 Facebook Best Practices with Lori HighbyOn this episode, we will chat with Lori Highby, Principal, and CEO of Keystone Click, about how to utilize custom audiences in Facebook advertising and how to navigate through Facebook Live.2017-07-2547 minBusiness of CraftEpisode 7 Lead Generation with Stephen WoessnerI invited Stephen on the show today to demystify the topic of lead generation. After hearing Stephen today, I’m sure our listeners will have a clear and concise understanding of Lead Gen-- what it means and how to use it to grow your business.2017-07-1552 minBusiness of CraftEpisode 6 Solocast 7 Steps to Freshen Your Website in 7 DaysOn this episode, we will talk with Leanne Pressly, owner of Stitchcraft Marketing, about how to freshen up your website with 7 steps in 7 days. Leanne will share with us some steps she believes are key to having a successful and presentable website. 2017-07-0541 minBusiness of CraftEpisode 5 Creating Community with Jason BaumToday we chat with Jason Baum, Director of Membership for the Association For Creative Industries (AFCI), about community, the evolution of retail, and Jason’s most interesting gig as a voice actor.2017-06-2537 minBusiness of CraftEpisode 4 Marketing and Millennials with Drew McLellanOn this episode, Leanne Pressly chats with Drew McLellan about myths, working with millennials, and how to put your business visions into action. The conversation also touches on three Disney controversies most likely to start a fight. 2017-06-1549 minBusiness of CraftEpsiode 2 YouTube for Your Brand with Staci PerryOn this episode, we’ll chat with Staci Perry of VeryPinkKnits to utilize YouTube as a producer or to tap into another influencer to gain exposure for your brand. We’ll also listen to Staci explain how a once unsuspecting sourdough starter became akin to raising a child.2017-06-0540 minBusiness of CraftEpisode 3 Email Marketing with Abby GlassenbergJoin us and delve into email marketing with Abby Glassenberg, of While She Naps. Abby shares her formula to achieve 50% open rates and elaborates on her unique journalistic style. We also learn a few of her productivity secrets, including keeping a Pocket in her pocket.2017-06-0547 min
Onward NationEpisode 232: Real life isn't always going to be perfect, with Leanne Pressly.Leanne started her marketing agency called Stitchcraft Marketing over 5 years ago — and she did that to meet the every changing needs of the yarn and craft industries. Leanne and her team work with manufacturers within the fiber arts industry across the country to increase website traffic, build their brand and platform, and ultimately…to increase sales. What do you do in the first 60 minutes of your day? Leanne begins her day by doing a workout and working on her physical therapy due to a recent hip surgery -- you only have one body. ONWARD! F...2016-05-1000 minOnward NationEpisode 48: Personal satisfaction through service, with Leanne Pressly.Leanne started her marketing agency called Stitchcraft Marketing over 5 years ago — and she did that to meet the every changing needs of the yarn and craft industries. Leanne and her team work with manufacturers within the fiber arts industry across the country to increase website traffic, build their brand and platform, and ultimately…to increase sales.
Secret -- timesaving technique
Trello is a website that acts like a sticky note bulletin board -- this website helps to save a ton of time. ONWARD!
Daily habit that contributes to success
You have to ha...2015-08-1700 min