Shows
Ops CastFrom Order-Taker to Strategic Partner: Transforming Your B2B Marketing Operations Mindset with Eric HolleboneText us your thoughts on the episode or the show!In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and precise. This discussion spans from the integration of digital strategies in higher education to the internal marketing challenges within...2024-09-2654 min
Ahead of the GameRunning a Modern AgencyOn the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency DemandLab, host of Revenue Rebels podcast and a monthly columnist for CMSWire.
"Saying no is actually one of the most important things you have to learn because the agency will die unless you are quite specific and focused about what briefs you take on" Rhoan Morgan.
Working in marketing over several decades, Rhoan recounts how agency services, and life, have changed - to the point where things couldn't r...2023-01-1349 min
CX Decoded By CMSWireRhoan Morgan on Marketing-Led Customer ExperienceThe Economist Intelligence Unit conducted a survey of 500 CMOs and found that 86% of participants believed that they would own customer experience. Six years later, has it happened? Not quite. It hasn't exactly been a full takeover of customer experience by marketing leaders. What has emerged is the concept of marketing-led customer experience. It's something Rhoan Morgan believes is and should happen in organizations. Morgan is the co-founder and CEO of DemandLab, an agency she launched in 2009. She's also a CMSWire contributor, and she caught up with CX Decoded to discuss marketing and CX leadership.2022-06-2835 min
Revenue Rebels by DemandLabHow To Get Aligned At All Levels with Marketing & Sales Duo at OutreachIt’s not often that we have both marketing and sales roles on one show. This month, we do! Steve Ross and Kelly Justice lead sales and marketing, respectively, at Outreach, the leading enterprise-ready sales engagement platform that accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. This month on Revenue Rebels, host Rhoan Morgan sits down with our guests to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.2020-11-1344 min
Revenue Rebels by DemandLabWhat is Marketing-Led Customer Experience?This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat. In a recent interview with Glenn Gaudet on the AMP Up Your Digital Marketing podcast, Rhoan discusses all things marketing-led CX. From what CX is, how B2B and B2C CX are different, to how marketing can influence organization-wide CX efforts. If you're interested in learning more about marketing-led customer experience (MLCX), visit DemandLab's MLCX resource center. And if you enjoyed listening to this show, check out more episodes of the AMP Up Your Digital Marketing podcast.2020-10-0820 min
Revenue Rebels by DemandLabWhat B2B Can Learn from B2C Customer ExperienceIn many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome. This month on Revenue Rebels, join us as Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCX at Hertz to explore:Who owns CX and where it should live within an organizationThe role data plays in a successful CX strategyTips B2B c...2020-09-1047 min
AMPUP Your Digital MarketingEpisode # 146 - The Marketing-Led Customer Experience: What Is It and Why Should B2B Marketers Jump on Board?In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of DemandLab. They sit down to discuss the importance of turning customer experience into a company-wide effort. Traditionally, the B2B customer experience has been a siloed practice, an effort focused on by one or two teams. But Rhoan Morgan, co-founder and CEO of DemandLab, is encouraging businesses to start using the marketing-led customer experience approach. “What you're doing is you're using technology, data, and content to really engage with a company's audience — but in a way that matte...2020-09-0120 min
Revenue Rebels by DemandLabHow To Leverage Video Marketing In Today's EnvironmentBeing adaptable and relevant in today's market requires a powerful marketing strategy and incorporating video is a great place to begin. In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of 522 Productions, Alisa Vossen to discuss how to effectively leverage video marketing. Alisa shares her team's latest "rebel act," how video improves the customer experience, and how to measure success and ROI.2020-08-1342 min
Sales Lead Management RadioHow To Leverage Video Marketing In Today's Environment
Being adaptable and relevant in today's market requires a powerful marketing strategy and incorporating video is a great place to begin. In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of 522 Productions, Alisa Vossen to discuss how to effectively leverage video marketing. Alisa shares her team's latest "rebel act," how video improves the customer experience, and how to measure success and ROI.
Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel. DemandLab is the sponsor of Revenue Rebels
2020-08-1242 min
Revenue Rebels by DemandLabWhy Relationship Building Is Key To Driving Marketing Success During A CrisisThere are two pillars of marketing: success and engagement. Success is typically measured by revenue growth and business goal attainment. Engagement is focused on building relationships with your audience, proving value, and establishing lasting connections. This month’s guest, Joe Folan, shares how marketers can pivot from being selling-centered to relationship-centered to drive success.2020-07-0941 min
Revenue Rebels by DemandLabTransforming Your Organization into a Revenue Marketing PowerhouseThis month's Revenue Rebel joining the podcast is Shannon Dougall, Head of Marketing at DevFacto and she's giving listeners insights on revenue marketing, organizational alignment, and more. Listen in as Shannon shares:How she defines revenue marketingWhy organizational alignment to customer experience is keyBarriers to companies becoming revenue-centered and focusedThe tools and tech marketers should have in their toolkit to lead this transformationTo learn from more Revenue Rebels like Shannon Dougall, listen to previous episodes here.2020-06-1149 min
Revenue Rebels by DemandLabHow to Become Unforgettable with CX Leader Jeanne BlissJeanne Bliss is a leadership and customer experience strategic advisor and keynote speaker who helps the worlds' most beloved companies become unforgettable; earning growth and admiration through their elevated business practices and the humanity of their people.In this episode, Jeanne shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.2020-03-2542 min
Sales Lead Management RadioWhy Segmentation is Vital for a Go to Market Plan – Rebecca Kaufmann Podcast
This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.
You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. Some of the items discussed are:
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Ho...2020-02-0523 min
Revenue Rebels by DemandLabHow to Build an Invincible BrandBrand invincibility isn’t something that happens instantaneously. It takes a culture that values crisis management on which this month’s guest is an expert. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She sits down with host Rhoan Morgan, to discuss how companies can build an invincible brand that can withstand crises in all forms.About Our GuestAuthor of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a cove...2019-12-2727 min
Revenue Rebels by DemandLabHow to Engage Customers and Prospects with Tactile MarketingThis month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this marketing tactic to engage with customers and prospects on a personalized level while overcoming digital clutter. Join us as Rhoan Morgan talks with Marne Reed, Chief Evangelist, VP Strategic Alliances at PFL.com about direct mail, personas, and more.About Our GuestMarne Reed is the Chief Evangelist and a 17-year veteran at PFL. She is an authentic business leader tasked with guiding PFL’s expansion into enterprise software solution...2019-11-2127 min
Revenue Rebels by DemandLabF#ck Content Marketing: Shifting Marketers Focus to Content ExperienceWe consider today’s guest a true rule breaker! Randy Frisch, CMO and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience.Host, Rhoan Morgan sits down with Frisch to discuss:Why marketing leaders must prioritize content experiencesWhat a successful content experience looks likeHow marketers can overcome the biggest roadblocks to crafting exceptional experiencesP.S. We do drop an F-bomb or two in today’s episode, so turn the volume down or use headphones if you’re around children or in the of...2019-10-1028 min
Revenue Rebels by DemandLabWhy Successful Acquisitions Need Marketing at the ForefrontLauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom for marketers. In this episode of Revenue Rebels, we explore what happens in the first hectic months after acquisition and how marketing can smooth the transition. Host Rhoan Morgan and Lauren Weiner discuss:How marketing should prepare for an acquisitionHow to pivot and adjust the brand on the flyCollaborating with the right business teamsIntegrating marketing technology across businessesOvercoming challenges to achieve successAbout Our GuestLauren drives marketing...2019-09-1225 min
Revenue Rebels by DemandLabHow Empathy from Marketers can Improve Marketing & Sales AlignmentIs marketing & sales alignment achievable? There is no question how critical alignment between your marketing and sales team is. But, is alignment achievable? At Lola.com, it certainly is.Jeanne Hopkins, CMO and Ryan Ball, VP of Sales join the podcast this month to share how their collaboration and alignment impacts business growth and revenue. Listen to this episode to uncover the root causes of misalignment and gain tips for achieving alignment within your own company.About Our GuestJeanne Hopkins, CMOAs Chief Marketing Officer at Lola.com...2019-08-0829 min
Revenue Rebels by DemandLabHow To Execute Content Initiatives That Drive Results and RevenueIn last month’s episode of the Revenue Rebels podcast, Rhoan Morgan sat down with Kristy DelMuto who shared her journey leading a content marketing effort that boosted drastic results for private equity firm, LLR Partners – like a triple-digit increase in engagement. In part two, DelMuto shifts the discussion from strategy to execution to provide listeners with specific tactics their companies can implement to elevate their content marketing. Listen to the full show to learn:How to create content that excites top-level executivesHow to effectively engage your entire team in your content effortsWhy data is key to co...2019-07-1125 min
Revenue Rebels by DemandLabHow to Drive Revenue Using Content MarketingHow did a middle-market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving revenue? By leveraging content marketing and developing high-quality thought leadership.In this episode of Revenue Rebels with Rhoan Morgan, Kristy DelMuto, VP of Strategic Marketing at LLR Partners shares how she has helped to elevate the firm’s content marketing initiatives while boosting results like a 195% increase in engagement, 18% month over month site conversions, and a 62% in social reach.About Our GuestKristy DelMuto, VP of St...2019-06-1322 min
Revenue Rebels by DemandLabLeading Digital Transformation Within Your OrganizationsDigital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation.This month on Revenue Rebels, Rhoan Morgan sits down with colleague Eric Hollebone, Chief Marketing Technologist and VP Marketing at DemandLab to motivate and empower marketing leaders to lead digital transformation from within. Listen as they discuss:Why marketing is the ideal candidate to lead digital transformationHow to get the organizational buy-in needed...2019-05-0922 min
Revenue Rebels by DemandLabWhy Segmentation is Key to Building Your Customer JourneyYou wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to an SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of segmentation in marketing.About Our GuestRebecca Kaufman, Director, Strategic Mark...2019-04-1125 min
Revenue Rebels by DemandLabHow To Turn Your Customer’s Pain Into GainIs your product or service a vitamin or a painkiller? This contrast is a common metaphor among startups, but one that companies across many sizes, industries, etc. should consider. As we welcome David Priemer, Founder and Chief Sales Scientist at Cerebral Selling back to the podcast, we’ll dig into a vitamin strategy vs. painkiller strategy and help listeners understand how to achieve success with the right approach.Check out David Priemer’s original article: “Want to sell someone a band-aid? Cut them."If you missed the previous episode with David, listen to it here.2019-03-1425 min
Revenue Rebels by DemandLabWhere Should The Insides Sales Team Live Within Your Organization?Some argue marketing, some argue sales. No matter where inside sales lives, both marketing and sales play a critical part in this team’s success. Tune in to this month’s episode of Revenue Rebels as Rhoan Morgan sits down with David Priemer, Founder and Chief Sales Scientist at Cerebral Selling to discuss where inside sales fits in and how marketing and sales must bridge the gap to support this team.About Our GuestFrom his early days tinkering with test tubes and differential equations as an award-winning scientist to leading top-performing sales team...2019-02-1426 min
Revenue Rebels by DemandLabDon’t Follow Trends, Set ThemAs the new year inches closer, everyone starts publishing “the top X trends every marketer must follow in 2019.” While this trend-focused content may spark some ideas, basing the entirety of your plan on trends and best practices is what’s holding marketers back.This month on the Revenue Rebels podcast, we’re helping you move from trend-follower to trend-setter as we sit down with rule-breaking marketing leader, Maria Pergolino, Chief Marketing Officer of Anaplan. Stay tuned to learn:How marketers can overcome the “trend-follower” mindset and become more strategic in their planning effortsTop tips for developing your 2019 ma...2019-01-1022 min
Revenue Rebels by DemandLabHow to Accelerate Company Growth Strategically (Part 2)Did you catch last month’s episode of Revenue Rebels? We’re back with part 2 of “How to Accelerate Company Growth Strategically” as Darryl details the last step in his 4-step approach to strategically growing VanillaSoft in just over a year:TriageRinse and RepeatMake some NoiseGrowListen to the full episode to hear Darryl and Rhoan discuss growth tactics, team restructuring, business team alignment, and transformation results.About Our GuestDarryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestment...2018-12-1327 min
Revenue Rebels by DemandLab4 Steps to Accelerating Company GrowthRevenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft.Since joining the VanillaSoft team a year ago, Darryl has transformed the sales and marketing process and increased lead flow by launching an inbound marketing strategy and an aggressive digital marketing program supported by a strong sales and marketing stack. If you’re a marketing leader ready to elevate your company, tune in to this episode to hear Darryl’s 4-step approach to accomplish this and more.2018-11-0827 min
Revenue Rebels by DemandLabThe Role of Product Marketing in Supporting the Sales ProcessProduct marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement.This month, Kristin Roberts, Vice President, Product Marketing at Phreesia, joins the Revenue Rebels podcast to share strategies on how product marketing can and should deliver value internally and externally. Tune in to find out:How product marketing supports sales enablementProduct marketing’s role in revenue generationWhat technologies support product marketing and sales team collaborationAbout our guest:Kristin Roberts is responsible for the po...2018-10-1124 min
Revenue Rebels by DemandLabRevenue Operations: A Growing Approach to Marketing and Sales AlignmentGrowth and revenue are common themes for all companies. Getting all teams onboard to support revenue and business growth goals isn’t a small undertaking. Hence, the rise of revenue operations and roles like Chief Revenue Officer, which exist to bring synergy between revenue-generating teams like marketing and sales.This episode of Revenue Rebels examines the role of revenue operations in advancing marketing and sales alignment and explores the impact of this effort across business teams. Rhoan Morgan, CEO of DemandLab, talks with Tijana Muratovic, Director, Sales Operations & Enablement at Fiix Software to discuss how the rise of...2018-09-1321 min
Revenue Rebels by DemandLabHow Sales and Marketing Alignment Moves the Revenue DialHow we connect, work together, and support corporate goals has changed. Anyone still doing things ‘how it’s always been done’ will soon be eating the competition’s dust. This podcast explores the intersection of marketing and sales and how a strong partnership between these two crucial functions supports organizational goals of internal alignment, external engagement, and corporate growth.In this episode of Revenue Rebels, CEO Rhoan Morgan talks with Michael Sala, Managing Director, Strategic Origination of LLR Partners to discuss how sales and marketing teams can work together to meet their organization’s top-level growth goals.Liste...2018-08-0927 min