Shows
Creator PlaybooksHow Anyone Can Sell a Business for Millions | $28M Founder Timo ArmooGet a breakdown of Timo's frameworks in my free newsletter: https://bit.ly/48JKUaaApply to work with me: https://bit.ly/4rMKKXMTimo Armoo has built, scaled, and sold multiple companies. From his first exit at 17 to selling Fanbytes for tens of millions, brokering major media and data acquisitions and now investing through his own fund. In this episode, Timo breaks down what actually goes into building companies that are worth buying, drawing directly from the wins, failures and decisions that shaped his career.
2026-02-111h 40Creator PlaybooksHow James Smith Makes $1M+ Per Month From Social MediaGet a breakdown of James' frameworks in my free newsletter: https://bit.ly/48JKUaaApply to work with me:https://bit.ly/48sQY8dJames Smith is one of the few creators willing to say the quiet part out loud. Despite building an audience of over 4 million followers and generating more than a billion views, James explains how chasing virality nearly destroyed his business and why deliberately stagnating his follower growth, ended up doubling (nearly tripling) his income. From seven-figure coaching businesses and bestselling books to a fast-scaling drinks brand and high-leverage...
2026-02-041h 31Creator PlaybooksWorld’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 2026Get a breakdown of Josh’s LinkedIn frameworks in my free newsletter: https://bit.ly/48JKUaaApply to work with me:https://bit.ly/48sQY8dJosh Sanders is the Head of Content for Chris Donnelly, where he helped scale one of the fastest-growing personal brands in the world from 0 to 3M+ followers across platforms and a 0-250,000 subscriber newsletter in under two years, then engineered the systems that turned that attention into a $10M+ education business.In this episode, Josh breaks down the da...
2026-01-281h 31Creator PlaybooksPersonal Update & Plans For 2026Email me callum@7xcontent.com with 3 reasons / ideas / examples of your work if you’d like to work with me in 2026.Apply to work with me here: https://www.linkedin.com/company/7xcontent/jobs/Join Callum for a candid start-of-year business and life update, breaking down exactly what happened behind the scenes of Creator Playbooks and 7x Content in 2025.This episode covers real podcast performance numbers, what worked, what didn’t and how one underperforming YouTube episode went on to generate £250k in closed busin...
2026-01-2416 min
Hallmarked Up!Season 7, Episode 6 - 12 Dates Til ChristmasWe're back for one last extended episode to talk through 12 Dates Til Christmas, a lovely little series that went over several weekends. Come along on this more dark rewrite where we had to introduce a new channel entirely #HallmarkAfterDark. Sarah is joined by Chris and Jonny to create a very intriguing version of this now titled 'Pies Wide Shut' series. Talented Saville Row textile pattern designer Kate (Whitman) lives in the quaint village of Blexford, England, next door to her father Mac (Parker), who is long-divorced from Kate’s mother Delilah (McDonnell), a globe-trotting American always on an adv...
2026-01-011h 20Creator PlaybooksMeet The Man Behind The Sidemen's $100M EmpireGet a breakdown of Jordan’s content engineering frameworks in my free newsletter: https://bit.ly/4pLrw4dApply to work with me: https://bit.ly/3MsFlWeJordan Schwarzenberger is the manager behind The Sidemen — one of the biggest creator groups on the planet, with over 10 billion views and a content empire that extends into restaurants, vodka brands, trading cards, a membership platform, and more. In this episode, Jordan breaks down the systems, strategies, and business models behind The Sidemen’s explosive rise.We cover how The Sideme...
2025-12-101h 18
UncannySeries 5: Case 7: The MagnetSolicitor Kate upends her rural life in Yorkshire to move into her new partner’s house in London, but before long her new metropolitan existence is blighted by disturbing, seemingly inexplicable phenomena. Seeking escape, she goes on holiday - but the strange occurrences just seem to follow her. Is it the house, or Kate herself, who is haunted? Written and presented by Danny Robins
Experts: Callum Cooper and Kate Cherrell
Editing and sound design: Charlie Brandon-King
Music: Evelyn Sykes
Theme music by Lanterns on the Lake
Commissioning executive: Paula McDonnell
Commissioning editor: Rhian Roberts
Produced by...
2025-12-0928 minCreator PlaybooksContent Isn't Hard. It's Misunderstood.Get a breakdown of my content systems in my free newsletter: https://bit.ly/3LJKSreApply to work with me:https://bit.ly/4o4iD3MI've spent the last 4 years working with some of the world's biggest creators and meeting the creators behind Alex Hormozi, GaryVee, Steven Bartlett and many more. I’ve seen the same mistakes again and again - mistakes that are easy to fix but cost creators months (or years) of progress.In this episode, I break down the eight bi...
2025-11-1917 minCreator PlaybooksHow To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | SeedlipGet a breakdown of Ben’s brand-building frameworks in my free newsletter: https://bit.ly/4noPRukApply to work with me:https://bit.ly/4oDmAgxBen Branson is the founder of Seedlip - the world’s first non-alcoholic spirit. In this episode, Ben shares how he built a completely new drinks category from his kitchen and turned it into a global brand stocked in 40+ countries and acquired by Diageo.We cover how Seedlip went from an idea in a small kitchen to a movement changing the drinks industry, the creative phil...
2025-10-291h 44Creator PlaybooksMeet The Marketing Genius Behind Alex Hormozi And GaryVee | Caleb RalstonGet a breakdown of Caleb’s frameworks in my free newsletter: https://bit.ly/4nWMw78Apply to work with me:https://bit.ly/4qfKpwOCaleb Ralston is the secret strategist behind Gary Vee and Alex Hormozi — two of the biggest personal brands in the world. In this episode, Caleb reveals the exact systems and frameworks he used to help scale Hormozi’s brand to 11.5 million followers and build creator teams that actually convert.We break down his 4-step brand journey framework, the bigges...
2025-10-151h 33Creator PlaybooksMeet The Marketing Genius Behind PerfectTed | $200M Brand Masterclass | Marisa PosterGet a breakdown of Marisa’s brand-building frameworks in my free newsletter: https://bit.ly/4mL8kRKApply to work with me:https://bit.ly/42PymMoMarisa Poster is the co-founder of PerfectTed — Europe’s fastest-growing matcha brand. In this episode, Marisa shares how she went from struggling to find matcha in the UK to building a global brand stocked in 30,000+ stores and generating millions a month in revenue.We cover the Kickstarter pivot that changed everything, her experience pitching on Dragons’ Den, what it’s lik...
2025-10-081h 32Creator PlaybooksThe YouTube Secrets Behind Ali Abdaal’s $5 Million Channel | Saf MohammedGet a breakdown of Saf's framework in my free newsletter: https://bit.ly/46QMur8Apply to work with me: https://bit.ly/4muEMHSSaf Mohammed is the content genius who left Ali Abdaal and founded his own agency Talking Heads. In this episode, Saf shares how he went from editing his own videos alone to running his own content agency, and how to build systems that make creative work scalable.We cover how it was like working for Ali Abdaal, the systems behind the...
2025-09-241h 08Creator PlaybooksMeet The Marketing Genius Behind A $100M Podcast | ZOE’s Rich WillanGet Rich's pitch template:https://mailchi.mp/f5fbb8d327b2/zsn-pitch-template-lead-mag Get a breakdown of Rich’s podcast playbook in my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbARich Willan is the Head of Content at ZOE — a $100M+ health brand that built the #1 most shared podcast in the UK. In this episode, Rich reveals how to grow a podcast from zero to millions of downloads, how to c...
2025-08-201h 20Creator Playbooks23 Harsh Truths Holding You Back | Unlock Your Full Potential | Jodie CookGet a breakdown of Jodie’s frameworks in my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbAJodie Cook is a bestselling author, entrepreneur, and one of the clearest thinkers on how to actually build a life you’re proud of. In this episode, she breaks down how to structure your day, build systems that free you up, and grow a meaningful business that doesn’t burn you out.We cover her pr...
2025-07-231h 20Creator PlaybooksUltimate Podcast Setup For 2025 - Beginner To AdvancedGet the full gear breakdown in my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAIf you’re starting a podcast or want to upgrade your setup — this is the only video you need.In this episode, I sit down with Ben Warburton (award-winning director + DOP) to break down the ultimate podcast setup for every budget: from $1K to $100K. We cover cameras, lenses, lighting, audio, data, design, and all the things no one tells you — including what gear’s overrate...
2025-06-2532 minCreator PlaybooksMeet The Marketing Genius Behind Alex Hormozi | Tobias AllenGet Tobias' YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbATobias Allen is the former director of marketing at Acquisition.com, working alongside Alex and Leila Hormozi to generate millions in revenue, engineer sold-out events, and drive growth across one of the world’s fastest-scaling business portfolios. In this episode, he unpacks the seven timeless principles every entrepreneur and marketer should master to grow leads, close sales, and scale profitably.
2025-05-071h 00Creator PlaybooksMeet The Man Making Millionaires on YouTube | Oscar OwenGet Oscar’s YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbAOscar Owen isn’t just a famous YouTube magician — he’s a YouTube expert. With two channels nearing 1M subscribers combined, Oscar has mastered the art of faceless content, creator breakdowns, and turning views into serious revenue. In this episode, he breaks down how he builds content that ranks, earns, and converts — including how he attracts clients, automates income, and reverse engineers...
2025-04-091h 36Creator PlaybooksThe Social Media Expert: Turn Posts Into Millions | Aydan Al-SaadGet Aydan's playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAMeet Aydan Al-Saad, an entrepreneur who replaced a 200K salary with multiple six‑figure income streams - all powered by social media content and a simple 5‑step system. In this episode, he reveals how to transform your skills into profitable offers, land your first paying client, and scale your earnings with content‑driven sales.Get Aydan’s 5‑Step Blueprint (FREE):https://callummcdonnell.substack.com/ Listen on Your Podcast Player:https://po...
2025-03-1648 minCreator PlaybooksExposing Big Podcast Marketing SecretsGet my latest playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAPodcasts are bigger than ever in 2025, and top creators use powerful strategies to grab your attention. In this video, I break down five genius podcast growth hacks that drive millions of views - so you can use them too.Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.inst...
2025-02-1109 minCreator PlaybooksHow to Build a Successful Personal Brand in 2025 | Full MasterclassGet Ash Jones' playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAAsh Jones is the founder of Great Influence, a personal branding agency that has worked with high-profile entrepreneurs and business leaders like Steven Bartlett, Gary Neville, and Sacha Lord to build their online presence and influence.Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum/X - https://twitter.com/McdonnellCallum/LinkedIn - http...
2025-01-221h 05Creator PlaybooksHow To Build Community For Your Brand In 2025 | Live MasterclassThe word community gets thrown around a lot in the social media world—but what does it actually mean? And more importantly, how do you create one that people truly care about?
In this LIVE recording of Creator Playbooks hosted by Frankly Speaking, I’m joined by Daisy Morris, Kira Matthews, and Beth Thomas - creators, thought leaders, and experts in building thriving online communities.
Together, we break down the strategies and mindset needed to foster genuine connections online, beyond just replying to comments or chasing followers.
Get FREE email breakdown of the strategy from this Episode: https://callummcdonnell.subs...
2024-12-0321 minCreator PlaybooksThe Blueprint To Grow FAST On Instagram From Day 1 | Ben Kaluza InterviewMeet Ben Kaluza, a full-time creator who has mastered the art of growing on Instagram. Ben shares practical tips and strategies, how he rapidly expanded his online presence, and the tactics he uses to stay ahead in 2025.
Get a free Breakdown Of Ben's strategy here: https://callummcdonnell.substack.com/
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
...
2024-11-201h 16Creator PlaybooksHow We Grew Simon Squibb From Zero to 200 Million Views/MonthMeet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views.
Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com...
2024-10-091h 13Creator PlaybooksMeet The Viral Editor Who Saved Steven BartlettAnthony Smith is the creative mastermind behind the viral trailers for Steven Bartlett’s podcast, The Diary of a CEO, with over 7 million subscribers.
Get Diary of a CEO's Strategy (FREE): https://callummcdonnell.substack.com/
Formerly a video editor for major film and TV franchises like James Bond and Marvel, Anthony has revolutionised podcast marketing by bringing cinematic storytelling to short-form social media content.
Tune in to learn how his innovative podcast promotion strategies have significantly boosted The Diary of a CEO’s visibility, setting a new industry standard.
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - ht...
2024-09-241h 21Creator PlaybooksMeet The YouTuber Who Landed a Netflix Deal (And Quit) | Jo FrancoJo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneur. With over 2 million YouTube subscribers, she is also the author of Fluentish and CEO of JoClub, a global community focused on journaling and personal growth.
Get Jo Franco's Content Business Strategy (FREE): https://callummcdonnell.substack.com/
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok...
2024-08-291h 09
Juvenalia199: Starship Troopers with Callum OrrSinger-songwriter Callum Orr joins us to talk about Paul Verhoeven’s super-camp, super-violent satire of fascist propaganda Starship Troopers (1997). We talk about the difference between watching it for the first time as an adult and as a younger person, the effectiveness of the satire, we pick apart the imagery, we get deep on this thing.
Callum is @callvm.orr. His debut album The Trials Of Knowing is out now.
Alan is @alan_maguire. Juvenalia is his main thing right now but he does a bit of standup sometimes too.
Andrea @AndreaCleary_. Her other pod...
2024-08-081h 05Creator PlaybooksHow Anyone Can Make $10K - $1M per Month | Daniel PriestleyGet Daniel's playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbADaniel Priestley is an entrepreneur, best-selling author, and international speaker who has built successful multi-million dollar businesses in Australia, the UK, and Singapore, starting with nothing. He co-founded Dent Global, a company dedicated to helping entrepreneurs and business leaders achieve significant success through strategic mentoring and networking.Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials:Instagram - https://www.instagram.com/thecallummc/Tiktok - https://www.tiktok.com/@heycall...
2024-06-191h 25Creator PlaybooksMarketing Expert: 10 Steps to Build A Profitable CommunityDaisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has become a six-figure business with a vibrant community of over 30,000 creatives. As an expert in social media strategy, Daisy has worked with major brands such as Microsoft, Mind, the London College of Fashion, AllBright, Bill's, Vagabond Wines, and Candy Kittens.
In this episode, she shares:
- Her exact social media strategy that scored her partnerships with Apple, Gucci, and Adobe
- How to build a profitable community in 2024
- The bad habit that's costing you millions
+...
2024-06-041h 01
The Unremarkable EntrepreneurThe One With All The Guests and Dan DowmanIn this episode, Dan Dowman reflects on the past episodes of Strategy Shorts and expresses gratitude to his guests. He announces a shift in focus towards organisational culture, leadership, and team building.The episode features top takeaways from previous guests, covering topics such as consumer problem-solving, content creation, storytelling, strategy development, and personal growth. The guests provide practical advice and insights for listeners to implement in their own lives and businesses.Chapters:00:00 Introduction and What’s Next02:23 Conquer Imposter Syndrome with Julian Cole
2024-05-2448 minCreator PlaybooksThe New Era of YouTube: Why MrBeast and The Sidemen Hired MeDaniel McMahon, known as Dodford, is a British creative making a name for himself on YouTube with his impressive filmmaking, VFX skills, and storytelling abilities. His collaborations with big names like Mr. Beast and the Sidemen speak volumes about his standing in the online creative world.
In this episode, he shares:
• His strategy for 6 million views (that actually works)
• The harsh reality of being a YouTuber
• The importance of timing content
+ LOADS MORE!
This might be the first time he’s ever opened up about the true story behind Dodford.
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riversid...
2024-04-301h 02Creator PlaybooksIf I Wanted to Grow On Social Media in 2024, I’d Do ThisGrowing on social media is now more difficult than ever. So, if I wanted to grow online in 2024, what would I do? Well, I've spent the last few months chatting with masterminds in social media and marketing, and here's what I learned.
Tune in for expert advice from the likes of Grace Andrews (Head of Marketing at Steven Bartlett's Diary of a CEO), Calfreezy (The Fellas Studios), Michael Corcoran (Former Head of Social Media at Ryanair), Andrew Bloch (Lord Sugar's PR representative), Damien Jordan (DamienTalksMoney), Nathan Barry (ConvertKit, Billion Dollar Creator Podcast), and Angus Parker (Ali Abdaal's manager).
Tools...
2024-04-0924 minCreator PlaybooksHow to Grow a YouTube Channel from Zero in 2024 | Damien Talks MoneyDamien Jordan, known online as DamienTalksMoney, is one of the UK's top content creators. Renowned for his trusted insights, he offers invaluable advice, tips, and strategies for mastering money management, investing wisely, and building wealth. However, what often goes unnoticed his how relentlessly committed he is to being a creative (not just a creator).
In this episode, he shares:
• How anyone can achieve YouTube fame
• Behind the scenes of going viral in ONE DAY
• His 1k to 200k social strategy
+ LOADS MORE!
If you've ever considered becoming a content creator, you don't want to miss this!
Tools I use:
VidIQ...
2024-03-1959 minCreator PlaybooksMeet The PR Genius Behind Lord SugarAndrew Bloch is the PR genius behind Lord Sugar (The Apprentice), and co-founder of one of the UK’s number one PR agencies, Frank. There, Andrew masterminded multiple world-famous campaigns with brands such as HP Sauce and Compare The Market. Andrew stepped back from running Frank in 2020 to launch Andrew Bloch & Associates which has just been awarded Boutique Marketing Consultancy of the Year 2024.
In this episode, he shares:
• The reality of working with Lord Sugar
• How to go viral (using PR)
• Behind the world’s best marketing campaigns
+ LOADS MORE!
If you want to learn from one of the world’s best...
2024-02-291h 06Creator PlaybooksMeet The Marketing Genius Who Saved RyanairMichael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media.
In this episode, he shares:
• How they built the WORLD's No1 corporate TikTok account
• The EXACT social strategy that gave them 1 BILLION in organic reach
• The LIES that make social media a pyramid scheme for most brands
• Why 99% of social content is trash...
2024-02-151h 23
Making Creativity PayContent is Queen - Kat MolesworthKat Molesworth who as well well as having a huge amount of experience in digital marketing is event producer at Content is Queen who are running the International Women’s Podcast Festival which is taking place in London in October.
We talk about traditional offline promotion for podcasts, what makes engaging social content to drive activity to your podcast as well as discussing the festival and Kat’s aims for it in more detail.
There’s a load of other practical bits of advice from Kat throughout the episode including examples of podcasts that do things...
2024-02-0646 minCreator PlaybooksMeet The YouTube Genius Building A £15,000,000 Empire | CalfreezyCallum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably, KSI and the Sidemen recently invested £1.5 million in the network, valuing the studio at £15 Million.
In this episode, he shares:
• His 1k to 4 Million Subscriber YouTube Strategy
• How he's building the UK's fastest-growing podcast Network
• What the Sidemen are really like
• T...
2024-02-011h 14
The Unremarkable EntrepreneurThree ways to CRUSH the 2024 content gameGot big content plans for 2024? Yeah, you do 🙌In recent weeks we've lined up some leading minds in the world of marketing and brand strategy for the opening episode of Strategy Shorts. In this epilogue episode, we replay the highlights. ⚔️ Episode 1: Conquer imposter syndrome with Julian Cole.▶️ Julian breaks down ‘Get Who To Why’, an essential tool in the strategist’s arsenal. Julian has taken ads all the way to the Super Bowl and he’s made supporting strategists somewhat of a habit, today Strategy Finishing School is helping th...
2024-01-2209 minCreator PlaybooksI Started A Business for £1k and Make £37,000 a MonthAn end of year update from me.
I hope you enjoy and get some value! Let me know in the comments.
0:00 Biggest wins of the year
01:20 Agency Revenue Growth
03:15 Lessons from Hiring
04:50 Biggest failure
06:50 Removing Mediocrity
07:25 Moving at Pace
09:00 Content is a Superpower
12:00 Personal News
13:10 A message for YOU in 2024
Get FREE business breakdowns from Callum: https://callummcdonnell.substack.com/
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www...
2023-12-2914 min
The Unremarkable EntrepreneurUnlock the power of hero content with Callum McdonnellFounder of 7x Content, Callum Mcdonnell joins the show to talk about how to unlock the potential of your hero content.Callum and his team have provided social-first content engines for some of the world’s biggest podcasts including High Performance and The Socially Distant Sports Bar. We caught up with him following his recent run of viral hits.Here’s to progress 🚀Follow Callum on LinkedInFollow Dan on LinkedIn#podcast #strategyshorts #marketing #growthhacks #contentcreator #marketing #brand Get full ac...
2023-12-2017 min
The Unremarkable EntrepreneurUnlock the power of hero content with Callum McdonnellFounder of 7x Content, Callum Mcdonnell joins the show to talk about how to unlock the potential of your hero content.
Callum and his team have provided a social-first content engine for some of the world’s biggest podcasts including Diary of a CEO and High Performance. We caught up with him following his recent interview (and viral hit) with DOAC’s Marketing Director, Grace Andrews.
Here’s to progress 🚀
Follow Callum on LinkedIn
Follow Dan on LinkedIn
#podcast #strategyshorts #marketing #growthhacks #contentcreator #marketing #brand
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2023-12-1917 minCreator PlaybooksMeet The Man Who Solved TikTok: How To Go Viral Every TimeCharlie Lawrance is one the smartest operators in social media.
In this episode Charlie reveals the social strategy that grew his TikTok to 300k, built a hugely valuable community and launched a talent agency.
He shares: • How He Grew to 100k Followers in 18 Days• The Anatomy of a Viral Video • How To Succeed From Day 1 on Social + loads more!
The value shared in this conversation is incredible.
Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/
Listen...
2023-12-0753 minCreator PlaybooksOlly Richards: Turning $1,000 in $10MillionOlly Richards is the owner of the $10Million online education business Storylearning.
Storylearning is a business built on content with millions of blog visits & Podcast downloads each month (plus 400,000 YouTube Subscribers!).
In this episode Olly shares so much value:
• How to find your USP
• How grow a high value audience
• What makes great content
• How to sell without discounting
• Why you should stop being so desperate & think long term
• How to design a life you ACTUALLY want to live
• Loads more!
Get a FREE Email b...
2023-11-231h 06Creator PlaybooksMeet The Marketing Genius Behind Steven BartlettGrace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett.
In this episode Grace gives us a Marketing Masterclass.
She reveals:
- How The Diary of a CEO became the world's fastest growing Podcast
- What makes a great brand
- Why your social media probably sucks
- What it's live working with Steven Bartlett
- What brands get wrong about Creators
- Loads more!
I really hope you get as much value as I did from this conversation.
Get a FREE Email breakdown of this business:
https://callummcdonnell.substack.com/
Follow Callum on...
2023-11-091h 07Creator PlaybooksNathan Barry: Turning $1,000 into $320 MillionNathan Barry is the founder of ConvertKit - a Creator business worth over $320 million.
In this episode we break down the fundamentals that got him there.
Nathan reveals:
• His Monthly Revenue Growth from $1500/Month in 2013 to $3Million/Month in 2023
• His 4 Step System To Building Wealth On The Internet
• The Flywheel Framework & How It Can Change The Trajectory Of Any Business
• Spotify's offer to buy Convertkit
• Loads more!
I really hope you get as much value as I did from this conversation!
Get a FREE Email breakdown of this business:
https://callummcdonnell.substack.com/
Follow Callum on socials:
Instagram - https://ww...
2023-10-221h 28Creator PlaybooksThe Man Behind Ali Abdaal's £5 Million BusinessAngus Parker is the man behind Ali Abdaal's £5 Million business.In this episode we deep dive in the business behind the YouTube channel.Angus unveils:- How one email changed his life- How they managed the incredible growth from £2.27 in 2017 to £5million+ in 2023- Their 3-step YouTube strategy- Full revenue stream breakdown- Loads more!Get a free Email breakdown of this business: https://callummcdonnell.substack.com/ Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum ...
2023-09-251h 09Creator PlaybooksHow Steven Bartlett Broke Podcasting (Genius Strategy)Steven Bartlett went from recording his first podcast in his bedroom with a duvet over his head to over 10 Million monthly downloads in just 4 years. I estimate he makes around $2 million in direct revenue per year. He has a genius podcast strategy. Here’s the 7 things The Diary Of A CEO is doing and what we can learn from them:Follow me on my socials: Instagram - https://www.instagram.com/thecallummc/ TikTok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/ca...
2023-09-0913 minCreator PlaybooksHe Makes £144,000/year Self Publishing on Amazon (Passive Income)Rob sells 11,000 books a year self publishing on Amazon.
At £12 a book that’s £144,000 a year.
We chatted about his self publishing journey.
This is the most realistic form of passive income I have come across.
#passiveincome #selfpublishing #amazonselfpublishing
2023-06-2608 minCreator PlaybooksHow To Grow A Podcast To A £1Million+ Business | Rob DixIn this episode Callum sit’s down with Rob Dix, Co-Host of The Property Podcast & Sunday Times Bestselling Author.
We explore how he grew his podcast into a mid seven figures business, and his journey from lost PR Manager to fulfilled entrepreneur.
Follow Rob on social:
https://twitter.com/robdix
Follow Callum on social:https://linktr.ee/heycallum
2023-06-1839 minCreator PlaybooksLife update: My agency just crossed £18,000 in monthly revenueIt’s been almost a year since I sent an update.
My bad.
Good news - my little content agency just crossed £18,000 in monthly revenue.
It took 365 days with zero experience and is nicely profitable.
These are the 12 steps of my wild & bumpy journey.
Twitter: https://twitter.com/McdonnellCallum
YouTube: https://www.youtube.com/@callummcdonnell/about
Please note this is a video podcast :)
2023-06-1311 min
Sham Zaman reviews filmsProject Mayhem Comedy 25/1/23 at the Sky Blue Tavern, Coventry CV1 3JZMC Sham Zaman presents a roster of new and experienced comics trying out their new jokes followed by a fun gameshow where the audience decides the winner!
You will be seeing Callum Gadd Andy Kind Dean Miller Luke McDonnell Adam Hawker Zayne Fulat Chris Cooper
It's upstairs at the Sky Blue Tavern at 7pm every Wednesday, there's great food and drink, bring your mates for a fun night out and follow Sham Zaman on social media for lineups and updates about the nights.
Subscribe to Sham Zaman Comic on YouTube for funny videos with the stars!
https://youtube.com/@shamzamancomic6945
2023-01-2101 min
STORROR PodcastSP21 - Katie McDonnell | Being a parkour stunt woman (with Lynn Jung & Callum)In this episode, Callum is joined by Lynn Jung to interrogate Katie McDonnell. For the last 10 years, Katie has been one of the leading female role models in the parkour scene. In more recent years she has been busy making a name for herself in the stunts industry.
Katie
Instagram - @katiemcdonnell
YouTube - https://www.youtube.com/c/KatieMcDonnell
Lynn
Instagram - @lynnjung
2022-08-261h 36
Creator Playbooks#4 Gaby Mendes: Quitting Teaching To Build A Media Company (Talk Twenties Podcast)Gaby Mendes is a former teacher turned entrepreneur and CEO of the media brand 'Talk Twenties'.
'Talk Twenties' started as an event company but pivoted to an award winning Podcast during COVID and is now developing into a much bigger media brand.
In this episode we cover why Gaby left teaching for business, her plans for the brand and how anyone can start a media company on a budget.
You can find Gabby:
https://www.instagram.com/iamgabymendes/?hl=en
https://mobile.twitter.com/iamgabymendes
You can...
2022-06-2334 min
Creator Playbooks#3 Charlie Light: How a Meme Account became a $1.2Million+ Content AgencyCharlie Light is an entrepreneur and the man behind the finance meme account John W Rich on Twitter.
He has grown a following of 140k+ on the platform which has quickly developed into a booming content agency.
In this episode we get into Charlie's plans to take his agency from $40k/month to $100k/month and how this all started as a bit of fun at the start of COVID.
You can find Charlie:
https://twitter.com/charliewrich
https://twitter.com/Cokedupoptions
You can find Callum:
2022-05-2131 min
Creator Playbooks#2 Gabriel Nussbaum: How I built a 1 Million+ TikTok in 6 MonthsGabriel Nussbaum is an entrepreneur and TikTok creator.
He has grown a following of 1million+ on the platform in the finance niche.
In this episode we get into Gabriel's journey as a content creator, how he cracked the TikTok algorithm, brand deals and his future plans.
You can find Gabriel:
https://www.tiktok.com/@gabriel.nussbaum
https://www.instagram.com/gabrielinussbaum/
You can find Callum:
https://mobile.twitter.com/McdonnellCallum
https://www.tiktok.com/@heycallum
2022-05-0432 min
Creator Playbooks#1 Danny Buck: How I Built a £20Million+ Brand in 3 YearsDanny Buck is the CEO and Founder of CRAFTD London.
He runs the holding company Brandbuildr, which includes CRAFTD London, Circulr and Honu.
In this episode we get into Danny's origin story, his time building a 100 person e-commerce agency and how he thinks about building successful brands today.
You can find Danny:
https://www.instagram.com/thedannybuck
https://twitter.com/thedannybuck
You can find Callum:
https://mobile.twitter.com/McdonnellCallum
2022-03-0843 min
BoxHard Boxing PodcastBoxHard Podcast Episode 147: Callum Smith, Gavin McDonnellThis week, Joey and Ayaz are joined by the undefeated top Super-Middleweight contender, Callum Smith. Callum talks in-depth and honestly about both of his fights thus far in the World Boxing Super Series tournament, along with his upcoming fight against George Groves in Saudi Arabia on September 28th. Callum also gives his take on Rocky Fielding's recent world title win, James DeGale's reasons to vacate his world title and gives brother Liam credit for his tough challenge against Jaime Munguia just a few weeks ago. This show also includes the weekly 'Review and Preview' segment's, along with the latest boxing...
2018-08-091h 13
BoxHard Boxing PodcastBoxHard Podcast Episode 137: Anthony Yarde, Gavin McDonnellThis week, Joey and Ayaz are joined by the WBO European and WBO Intercontinental champion, Anthony Yarde. Anthony talks openly and honestly about his last couple of fights, and his upcoming fight set for June 23rd at London's O2 Arena. Anthony also dishes out some excellent life advice, gives his take on George Groves vs Callum Smith and responds to Callum Johnson's win over Frank Buglioni. This show also includes the weekly 'Review and Preview' segment's, along with the latest boxing news. The show then ends on an interview with the former WBC world title challenger, Gavin McDonnell. Gavin talks...
2018-05-3158 min
BoxHard Boxing PodcastBoxHard Podcast Episode 93: Callum Smith, Dave ColdwellThis week, Ayaz is away. So Joey is joined by Diego Najera. Joey and Diego are joined by the undefeated former English, British and European champion, Callum 'Mundo' Smith. Callum talks in-depth about his reasons for entering the 'World Boxing Super Series', why the Dirrell world title fight fell through, his next fight, Groves vs Cox, Canelo vs GGG and gives us an update on all three of his brothers. This week's show also includes the weekly 'Review and Preview' part's. The 'Funny Named Fighter' segment returns also! The show then ends on an in-depth interview with world champion boxing...
2017-07-271h 15
Ringside Toe2Toe Boxing PodcastRingside Toe 2 Toe - 6th AprilEd Draper is joined by Spencer Fearon to bring you all the latest news in boxing with exclusive interviews from Anthony Joshua, Charles Martin, Lee Selby, Eric Hunter, Jamie McDonnell, George Groves, Callum Smith and James DeGale.Toe2Toe is a Sky Sports podcast. Listen to every episode here: skysports.com/toe-2-toeYou can listen to Toe2Toe on your smart speaker by saying "ask Global Player to play Ringside Toe2Toe".For all the latest boxing news, head to skysports.com/boxingFor advertising opportunities email: skysportspodcasts@sky.uk
2016-04-0652 min
Ringside Toe2Toe Boxing PodcastRingside Toe 2 Toe - 11th NovemberEd Draper and Spencer Fearon are joined in the studio by Callum Smith with exclusive interviews from Jim McDonnell, Chris Sanigar, Sean Dodds and many more.Toe2Toe is a Sky Sports podcast. Listen to every episode here: skysports.com/toe-2-toeYou can listen to Toe2Toe on your smart speaker by saying "ask Global Player to play Ringside Toe2Toe".For all the latest boxing news, head to skysports.com/boxingFor advertising opportunities email: skysportspodcasts@sky.uk
2015-11-111h 10