Shows
Block by Block: A Show on Web3 Growth Marketing[PODCAST] Campbell Easton: Redstone The Modular Blockchain Oracle vs Monolithic ChainlinkEpisode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77-------------------------SummaryIn this conversation, Campbell Easton, head of communications at Redstone Oracles, shares his journey into the crypto space, the innovative modular approach of Redstone in the blockchain oracle market, and the importance of client integration and support. He discusses the challenges and solutions related to real-world assets, the integration of Bitcoin, and the advancements in oracle technology, including the potential intersection of decentralized finance and A...2025-06-3050 min
Growth StoriesMarketing Technical Products: How Redstone is Challenging the Oracle MonopolyHow do you market highly technical products without "thousand percent yields" to promote? Campbell Easton, CMO of Redstone, reveals their playbook for challenging Chainlink's market dominance through education, community building, and strategic positioning. Learn the "startup marketing trilemma," why visibility is their north star metric, and how finding specific use cases helped them gain market share. Essential listening for founders and marketers building in deep tech, infrastructure, or any competitive category.2025-03-2717 min