Shows
Symplicity ConversationsBuilding Brands with Purpose - Symplicity Conversations Ep. 22Join Catherine Ripley on Symplicity Conversations as she sits down with Camron Gnass, founder of Traction Brands, to explore the essence of effective branding. Discover how Traction Brands helps businesses grow with clarity and confidence by challenging conventional thinking and asking the right questions. Camron shares insights on the importance of positioning in the marketplace, the role of curiosity, and the impact of community involvement. Whether you're a business owner or a creative thinker, this episode is packed with valuable insights on turning ideas into impactful action. Don't miss this engaging conversation! Subscribe for...2025-06-0348 min
The Small Business Association of Michigan’s Small Business Weekly PodcastBusiness leader celebrates 15 years of community involvement with Lansing film festivalOn today’s SBAM Weekly Podcast, Michael Rogers talks with Camron Gnass, founder of Lansing-based creative studio Traction. Among many other community activities, he is a founding member of the Capital City Film Festival. “Our intention was to prove that there is a desire for people to come together and have a shared experience,” he says. “What we did is we began finding venues or buildings that were either shuttered or getting ready to come online, other pretty non-traditional gathering spaces, and created community gathering spaces over the course of what started as four days to now expanded to 11 days. It...2024-07-1615 min
Galaxy Forum with Melissa KaplanBranding: Express YourselfBruce Mackley, who leads LCC’s marketing, and Camron Gnass, founder/principal of Traction agency, discuss branding – what it is, what it isn’t and why it matters.Bruce Mackley is the Director of Communications and Marketing at LCC where he’s worked for 25 years, starting as lead graphic designer. He began his career as a newspaper editorial artist and subsequently spent several years as an art director in agency settings before coming to LCC. An accomplished artist, Bruce hosts the LCC Connect podcast “Art Happens Here.” As the winner of a 2019 Lansing art competition, Bruce’s colorful multi...2022-05-1429 min
LCC Connect Weekly ProgramLCC Connect Program: May 14 Hour 1Episode LineupGalaxy Forum (Camron Gnass & Bruce Mackley/Branding)Shining Stars (Justin Sheehan & Triquita Hicks/Lansing Promise Scholarship)LCC Connect can be heard live on 89.7FM WLNZ and online at https://www.lcc.edu/connect/listen.htmlSaturdays: 1 p.m. – 3 p.m.Sundays: 6 p.m. – 8 p.m.2022-05-1459 min
Business RapPositioning Your Company for SuccessAccording to Business Directory the definition of brand positioning is “An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. It’s objective is to occupy a clear, unique and advantageous position in the consumers mind.” How well your business is positioned may determine how successful you will ultimately be. So how do you position your business for success? We have assembled a panel of top experts together to discuss. Hear insights from Camron Gnass, Founder and Creative Director of Traction Partners, Inc., Josh Hovey, Senior Vice President of Truscott Rossma...2017-08-2455 min