Shows
The Power in Purpose: A Podcast for Wedding Pros170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding BusinessYou need to stop hiding and start putting yourself out there. Especially in 2025. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You're afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven't marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business.
2024-12-1735 minThe Power in Purpose: A Podcast for Wedding Pros151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying CurrentMy new website is live!! In this episode, I'm sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you've ever wondered whether it's time to update your website, or if the thought of doing it overwhelms you, this episode is for you. Want to grab your own Tonic website template? Use code CANDICE for 15% off: https://tonicsiteshop...
2024-10-0822 minThe Power in Purpose: A Podcast for Wedding Pros149 | Do Luxury Clients Buy From Ads? How one High-End Stationer Cracked The CodeIn this episode, we're getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went from being a high school teacher to building a multi-six-figure stationery business working just 16-20 hours a week (yes, you read that right!). She's here to share how she cracked the code of using Facebook and Instagram ads to book those high-paying clients. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Luxury Wedding Ads [02:58]: Elisabeth's...
2024-10-0158 minThe Power in Purpose: A Podcast for Wedding Pros147 | Is Your Marketing Lacking? It Might Be The Stories You're Telling With Guest Akua KonaduIs your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today's episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by HoneyBook. She's here to help us unpack how storytelling, backed by science, can make all the difference in your marketing. On this episode of The Power in Purpose Podcast: [00:00]: The Power of Storytelling in Marketing [09:35]: Understanding the Science Behind Storytelling...
2024-09-2453 minThe Power in Purpose: A Podcast for Wedding Pros146 | Are Your Ideal Clients Changing? Do They Not Exist Anymore? Here's How to Keep Up With Amanda ShumanIn the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk about how important it is to understand who your ideal clients are and how that awareness can move your business forward. On this episode of The Power in Purpose Podcast: [00:00]: The Evolution of W...
2024-09-1755 minThe Power in Purpose: A Podcast for Wedding Pros145 | The Biggest Reason Why You're Not Standing Out In The Luxury Market With Emily FosterAre you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I'm joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you've ever found yourself wondering why your brand isn't standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction and Overview [03:41]: Defining Luxury Branding in the Wedding Industry [08:03]: Reasons...
2024-09-1056 minThe Power in Purpose: A Podcast for Wedding Pros144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I want to talk about if it's time to rebrand your wedding business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction [06:38]: Signs of a Stale Brand
2024-09-0339 minThe Power in Purpose: A Podcast for Wedding Pros143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes EverythingAs you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling burnt out on social media and you feel like there has to be a better way to incorporate Instagram into your overall marketing strategy, this is the episode for you! On this episode of The Power i...
2024-08-2728 minThe Power in Purpose: A Podcast for Wedding Pros142 | If You Want To Make Six Figures You Need This Marketing PlanIf you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it? On this episode of The Power in Purpose Podcast: [00:00]: Introduction [07:11]: Aligning Your Marketing Plan with Your Sales Goals [21:51]: Preparing for Mindset Challenges [25:29]: Diversifying Your Marketing Channels [32:06]: Understanding Your Target Audience [39:10]: Creating Strong Calls to Action [45:07]: Understanding Customer Needs [47:06]: Conclusion Thanks...
2024-08-2047 minThe Power in Purpose: A Podcast for Wedding Pros141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's really more about adding and folding in email marketing to your existing marketing strategies and your marketing cadence. This week is the LAST Episode of an eight part series where I'm teaching...
2024-08-0638 minThe Power in Purpose: A Podcast for Wedding Pros140 | Launch Your List Series: Building Your Quiz Funnel In The Help Of AIWhat are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard as you think. Plus, there are even AI tools to help get you started. This week, I'm sharing part seven of an eight part series where I'm teaching wedding pros all about how...
2024-07-3035 minThe Power in Purpose: A Podcast for Wedding Pros139 | Launch Your List Series: The 3 Types of Quiz Lead Magnets Wedding Pros Can Create & The Strategy Behind EachIf you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to get started, this is the episode for you! This week, I'm sharing part six of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll...
2024-07-2349 minThe Power in Purpose: A Podcast for Wedding Pros138 | Launch Your List Series: The Psychology Behind Quiz Lead Magnets & How They Can Grow Your Email ListI've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today. This week, I'm sharing part five of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited, and I hope you'll join...
2024-07-1627 minThe Power in Purpose: A Podcast for Wedding Pros137 | Launch Your List Series: The Serve, Serve, Sell Email Marketing Strategy That Turns Cold Leads Into Dreamy ClientsHow can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It's a formula you can use over and over again! This week, I'm sharing part four of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we d...
2024-07-0924 minThe Power in Purpose: A Podcast for Wedding Pros136 | Launch Your List Series: How To Automated Your Email Marketing With Nurture SequencesThe beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today! This week, I'm sharing part three of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email...
2024-07-0240 minThe Power in Purpose: A Podcast for Wedding Pros135 | Launch Your List Series: This Is How You Grow Your List With A Lead MagnetHow do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). I've brought Dawn Richardson from Flodesk onto the podcast to help talk about it! On this episode of The Power in Purpose Podcast: [00:00]: Introduction and Purpose of Email Marketing [03:14]: Defining Lead Magnets [09:02]: Goals of Lead Magnets [28:06]: Creating and D...
2024-06-2534 minThe Power in Purpose: A Podcast for Wedding Pros133 | Is Your Brand Experience Attracting Or Repelling Clients? Here's How to Create a Consistent Brand Experience With Alicia BauerBranding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer service in the wedding industry. On this episode of The Power in Purpose Podcast: 00:00 Introduction to Brand Experience for Wedding Professionals 03:45 Understanding Brand Experience and Its Importance 06:20 The Impact of Templates on B...
2024-06-1150 minThe Power in Purpose: A Podcast for Wedding Pros132 | Can You Get Sued For Networking? Attorney Nicole Cheri Oden On The Legal Side Of Relationships In The Wedding IndustryOne of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you're building be putting your business at risk? Today, I've brought on Nicole Cheri Oden to talk all about the LEGAL side of networking. On this episode of The Power in Purpose Podcast: 02:22 The Legal Side of Networking: Often Overlooked 06:18 Building Relationships and Legal Considerations 09:27 Data Privacy and Intellectual Property in Networking 11:31 Legal Issues and Litigious Individuals 15:13 Protecting Your Business: Written Ag...
2024-06-0451 minThe Power in Purpose: A Podcast for Wedding Pros131 | Can Starting a Podcast Help You Grow Your Business? Hear How One Planner Did It & Launched A Digital ShopHave you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she's sharing exactly how you can grow your business and diversify your revenue by starting a podcast. On this episode of The Power in Purpose Podcast: 03:42 Podcasting for Business Growth 08:15 Starting a Podcast in the Wedding Industry 15:02 Building Brand Awareness through Podcasting 21:09 Monetizing a Podcast with a Digital Shop 27:18 Balancing Podcasting with B...
2024-05-2847 minThe Power in Purpose: A Podcast for Wedding Pros130 | Creating Business Systems & Workflows That Honor Your Health With Sandra HendersonAre your systems built for your best days or your worst days? I'm a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of managing her TWO businesses with a chronic illness. She shared all about the importance of setting boundaries, making changes to avoid burnout, and using SIMPLE business systems in your business. On this episode of The Power in Purpose Podcast: 00:00 Introduction: Creating...
2024-05-2149 minThe Power in Purpose: A Podcast for Wedding Pros129 | 4 Easy Ways For Wedding Pros To Enhance The Client Experience This Wedding Season That Are Gen Z Approved!Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it! This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cutting edge of customer service. Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question...
2024-04-3033 minThe Power in Purpose: A Podcast for Wedding Pros128 | Should You Be On Tiktok? Let's Talk About Why I Think It's A MustShould you be on Tikok? That's a question I get asked often from my students and wedding pros. Spoiler: yeah - you should. Let me state my case as to why I think every wedding pro should be on Tiktok (and not in the way you think). Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST...
2024-04-2330 min
The Power in Purpose: A Podcast for Wedding Pros127 | How To Become The Vendor On Everyone's Lips With Carin HuntHow do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast and shares practical tips on networking, building an iconic brand, and connecting with other vendors. On this episode of The Power in Purpose Podcast: 01:24 The Importance of Networking in the Wedding Industry 07:09 U...
2024-04-0941 min
The Power in Purpose: A Podcast for Wedding Pros126 | Is Your Website Copy Catfishing People? Andrea Shah Shares The 4 Biggest Mistakes Wedding Pros Make With Website CopyEvery wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it. Andrea also shares what it's like to hire a professional copywriter, what to look for in a copywriter, and what YOU need to have ready for someone to rewrite yo...
2024-04-0246 minThe Power in Purpose: A Podcast for Wedding Pros125 | 2024 Marketing Trend Report For Wedding Pros: What's In & What's OutLet's talk about 2024 marketing trends for wedding pros! In this episode, I've rounded up the trends that I think are "in" and "out" for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market! On this episode of The Power in Purpose Podcast: 00:00 Introduction 02:11 Preparing for the 2024 Marketing Trends 10:17 2024 Wedding Pro Marketing Trends: What's In 30:01 2024 Wedding Pro Marketing Trends: What's Out 35:54 Conclusion Thanks for tuning...
2024-03-1236 minThe Power in Purpose: A Podcast for Wedding Pros124 | What Instagram Told Me I Needed To Do For Marketing in 2024In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners like us to get on board. On this episode of The Power in Purpose Podcast: 00:00 Intro 03:16 Changes in Instagram 05:11 Using Hashtags 08:27 Posting Frequency 10:14 Using Instagram's Editing...
2024-03-0526 minThe Power in Purpose: A Podcast for Wedding Pros123 | How Wedding Pros Can Level Up Their Business with Digital Tools with Steven GreitzerHow can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year! On this episode of The Power in Purpose Podcast: 00:00 Introduction 03:00 Tech Trends for 2024 09:09 Incorporating Tech into Wedding Business 13:19 Balancing AI and Human Inputs 15:16 Determining Tech Needs in Business Operations 17:10 Avoiding Shiny Object Syndrome 25:27 Creating Provenance 32:34 How Provenance Helps...
2024-02-2048 min
The Power in Purpose: A Podcast for Wedding Pros122 | How Your Website Creates The Client Experience With Alex CollierEngagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience. On this episode of The Power in Purpose Podcast: 00:00 Introduction 03:10 The Importance of Websites in the Client Experience 10:34 Adding Surprise and Delight to the Website 13:25 What the Website Tells Clients 15:20 How Often to Refresh Your Website 17:12 Building Trust on the Website 19:33 Adding Personality to the Website
2024-02-1336 min
The Power in Purpose: A Podcast for Wedding Pros121 | How to Win Your Week Before it Starts According to Time Management Coach Anna Dearmon Kornick Do you feel like every day you sit down at your desk, overwhelmed by the number of tasks you have to manage and already defeated before the day begins? I know that feeling all too well, friend. Being an entrepreneur is hard - and one of the most difficult parts of owning a small business is figuring out how to manage your time. In this conversation, time management expert Anna Dearmon Kornick shares valuable insights and strategies for managing time effectively, especially in the wedding industry. Anna shares insights from her book, 'Time...
2024-02-0648 min
The Power in Purpose: A Podcast for Wedding Pros120 | Are Your Sales Down? Here's How To Diagnosis What's WrongAre your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagnosing Your Sales Problems Thanks for tuning into today's...
2023-10-0323 min
The Power in Purpose: A Podcast for Wedding Pros119 | My Biggest Concern About AI & The Wedding Industry119 | My Biggest Concern About AI & The Wedding Industry AI is saving us time and it's even saving us money. But what are we giving up in the pursuit to cut corners and to use artificial intelligence in our wedding business? I have some major concerns about AI and how it will impact the wedding industry. So, let's talk about it. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to AI in business [00:01:05]: AI's impact on the wedding industry [00:02:24]: Concerns about AI-generated content [00:03:36]: Excitement and trends...
2023-09-2624 min
The Power in Purpose: A Podcast for Wedding Pros118 | Marketing to Gen Z In The Wedding Industry: 5 Things You Need to KnowThings are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics on Gen Z buyer preferences and behaviors [00:09:43]: Gen Z...
2023-09-1926 min
The Power in Purpose: A Podcast for Wedding Pros117 | 12 Things I Wish Someone Told Me When I First Launched My BusinessHindsight is 2020. I'm often asked, Candice, what would you do differently knowing all that you know now about your business? When you were just starting or as you were even growing your business, what would you tell your younger self? In this episode, I wanted to share with you 12 things I wish somebody told me when I started my wedding planning business. On this episode of The Power in Purpose Podcast: [00:02:20]: Lesson 1: The importance of being passionate about weddings [00:03:29]: Lesson 2: Building a personal brand alongside your business [00:04:30]: Lesson 3: Networking is crucial...
2023-09-1225 minThe Power in Purpose: A Podcast for Wedding Pros116 | What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?You are tired of doing business alone, but you're not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn't the right fit for everyone, and in this episode I share how to know if you're ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. On this episode of The Power in Purpose Podcast: [00:01:42]: Signs You're Ready...
2023-09-0537 min
The Power in Purpose: A Podcast for Wedding Pros115 | How To Unf*ck Your Taxes & Get Your Business Finances Together With Braden DrakeTaxes are a necessary part of business… so why does it feel so hard every year to file your taxes? If taxes make you want to vomit, if you filed an extension on your taxes or if you filed an extension on your taxes AGAIN, you're going to really enjoy this episode. I'm welcoming special guest Braden Drake who wants you to unf*ck your taxes. Braden shares his 4 step process for getting your tax game together so you don't have to stress out about the IRS. On this episode of The Power in Purpose Po...
2023-08-2940 min
The Power in Purpose: A Podcast for Wedding Pros114 | Everything You Need To Know About The Book More Weddings SummitThe Book More Weddings Summit is almost here - and summit host Heidi Thompson is joining me to talk all about what you can expect from this FREE five day virtual conference that promises to help you book MORE weddings. The summit features a diverse lineup of speakers and covers topics like lead generation, marketing strategies, and converting leads into sales. Learn all about it and how you can get your FREE ticket by going to https://candicecoppola.com/summit! On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to Book More...
2023-08-1539 min
The Power in Purpose: A Podcast for Wedding Pros113 | 3 Ways to Use AI to Boost Your SEO & Blogging with Sara DunnSara Dunn, a wedding industry SEO expert, is back today to talk about using AI to boost your SEO and blogging game. We discuss the importance of blogging for business growth and the potential of AI-powered tools like chat GPT for easier and more efficient content creation. We also talk about whether using AI generated content will help or hurt your SEO, plus whether Google will penalize you. On this episode of The Power in Purpose Podcast: [00:01:26]: Importance of blogging for SEO [00:04:22]: Importance of AI in blogging and SEO [00:05:16...
2023-08-0846 min
The Power in Purpose: A Podcast for Wedding Pros112 | Age is Just a Number: Redefining Success In The Industry & Making Career Moves At Any Age With Dana BartoneHow do you maintain your passion and your purpose at any age? What happens if you want to make a shift in your career but you feel like you're too old? What about ageism in the wedding industry? Is there a space for you in this industry that feels dominated by younger clients and also younger vendors when you get into your 50s and your 60s? I'm having this conversation today with my special guest, Dana Bartone. On this episode of The Power in Purpose Podcast: [00:00:00]: Aging in the Wedding Industry [00:07:12]: Is there...
2023-08-0139 min
The Power in Purpose: A Podcast for Wedding Pros111 | Taking Care Of Yourself While Taking Care Of Clients: How To Practice Self Care During Wedding Season with Candice DeniseYou're in the thick of wedding season. I know you're busy. So how can you start taking care of yourself while taking care of your clients? On this episode of the podcast, I'm joined by Candice Denise, and she's going to share with you some simple and practical tips to practice self care! On this episode of The Power in Purpose Podcast: [00:00:19]: Taking Care of Yourself While Taking Care of Clients [00:02:01]: The Importance of Self-Care for Wedding Professionals [00:04:21]: The Challenges of Wedding Season and Neglecting Self-Care [00:06:05]: The Role of...
2023-07-2554 min
The Power in Purpose: A Podcast for Wedding Pros110 | 8 Things You Can Do When Feeling Stuck in Your Wedding Business There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation - it can leave you feeling like you are in a constant battle. But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals, I know that these feelings are all too familiar, and most people in the industry experience them more frequently than you think. But, the good news is that...
2023-07-1823 min
The Power in Purpose: A Podcast for Wedding Pros109 | Five Ways To Bring Some New Girl Energy To Your Wedding BusinessYou need to stop hiding and start putting yourself out there. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You're afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven't marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business. It's...
2023-07-1834 min
The Power in Purpose: A Podcast for Wedding Pros108 | The Truth About Wedding Directories And If They're Worth The MoneyI've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking...
2023-06-2028 minThe Power in Purpose: A Podcast for Wedding Pros107 | 8 Steps to Spring Cleaning Your Wedding BusinessSpring is in the air, which means it's time to start fresh and let go of the clutter weighing you down - both in your personal life and your wedding planning business. With wedding season here, your business needs to be in the best possible shape to get you through what I hope is a busy season ahead. Consider this light-hearted episode the ultimate guide to spring cleaning your wedding business. From decluttering your workspace to revamping your marketing strategy, we are going to cover every aspect of your business that needs a little refresh once in...
2023-06-1328 minThe Power in Purpose: A Podcast for Wedding Pros106 | In a Marketing Funk? Tayler Cusick Hollman from Enji Has The Answer To Creating Your Marketing PlanIn this episode, I'm joined by Tayler Cusick Hollman, founder of Enji, to discuss wedding marketing and how to get out of a rut. We delve into the common problem of fatigue in marketing in the wedding industry and how taking extended breaks can lead to missed sales. We share some valuable insights on how to restart marketing engines and get back on track to ensure your business thrives. If you're struggling with wedding marketing, this episode is a must-listen! Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what...
2023-06-0653 minThe Power in Purpose: A Podcast for Wedding Pros105 | Do This To Maximize Your Marketing Efforts For The 2023 Wedding SeasonWedding season is officially here! And I know firsthand how challenging it is during wedding season to market your business. With the state of the wedding industry and the economy, it's more important than ever for you to market your business during this wedding season. In today's episode, I walk you through simple steps of how you can maximize your marketing efforts for the 2023 wedding season. This episode is for all my wedding pros who feel like every wedding season, you go in with the best intentions to get content, market your business in real-time...
2023-05-3027 minThe Power in Purpose: A Podcast for Wedding Pros104 | Should You Increase Your Price? How to Know When It's Time to Raise Your RatesAs a wedding pro, you may find yourself in a position where you need to raise your price. But how do you know when it's time to do so? Is it time for a price increase? How do you know when it's the right time to raise your rates? In this episode of The Power in Purpose Podcast, I discuss how to know when it's time to raise your rates as a wedding industry professional. I explain the signs that it's time to increase your price and provide tips for how to raise your rates. ...
2023-05-2323 minThe Power in Purpose: A Podcast for Wedding Pros103 | Creating a Recognizable Brand in the Wedding Industry with Brand Strategist Nicole YangIf you're in the wedding industry, you know that standing out from the competition is crucial to success. But how do you create a recognizable brand that sets you apart? On this episode of The Power in Purpose Podcast, I'm joined by MY graphic designer and branding strategist, Nicole Yang, to discuss just that. Nicole shares her tips for defining your brand values, creating a consistent brand image across all platforms, and what trends she and I think are OVERDONE! She also discusses how to refresh an aging brand and the importance of working with a professional...
2023-05-161h 01The Power in Purpose: A Podcast for Wedding Pros102 | Nailing Your Brand Photoshoot with Branding Photographer Amalie OrrangeMy guest on this episode knows a thing or two about brand photography.. she's photographed over 1,500 women for their brands! In this episode of the podcast, branding photographer Amalie Orrange shares her tips and tricks for nailing your brand photoshoot and having fun doing it. From wardrobe and props to hair and makeup, Amalie covers everything you need to know to have a successful session with your brand photographer. She also answers key questions like the benefits of having a brand shoot and how to find the right brand photographer for you. If you're ready...
2023-05-0939 minThe Power in Purpose: A Podcast for Wedding Pros101 | Hiding From The Camera? How I Overcame My Fear Of Being PhotographedDo you dread the idea of being photographed? Do you avoid it whenever possible? In this episode of The Power in Purpose Podcast, I share my journey of how I overcame my fear of the camera. I talk about what held me back, what changed for me, and what I learned from a recent brand shoot. Tune in to hear my tips for building self-confidence and trusting your photographer. In this episode, you'll learn: Why I used to hate being photographed How I started prioritizing my health and self-image What I learned from a recent brand...
2023-04-2528 minThe Power in Purpose: A Podcast for Wedding Pros100 | The Future of Weddings: How AI is Revolutionizing the Industry with Dawn RichardsonIt's our 100th Episode of The Power in Purpose podcast! And to celebrate, I'm bringing on my friend Dawn Richardson to discuss the topic of the moment…. AI technology is growing rapidly - and it's become *the* topic of conversation within the wedding industry. In this episode, we break down the world of AI and how it's changing the wedding industry on a daily basis. We also ask the question: what are the long-term ramifications of AI on the wedding industry? Join me and my special guest, Dawn Rich...
2023-04-1856 minThe Power in Purpose: A Podcast for Wedding Pros099 | These Mistakes You're Making Could Be Sabotaging Your Wedding Business's SalesLet's get real, friend. You might be losing some of your leads during the sales process and sending them straight into the arms of your competition. Not cool! In this episode of The Power and Purpose Podcast, we're spicing things up and approaching this marketing and sales topic from a different angle. I'm sharing about two areas where you might be confusing your prospects and losing sales. On Today's episode of The Power in Purpose Podcast: Learn the two places in your business that could be killing your sales How to fix these mistakes so you...
2023-04-0431 min
The Power in Purpose: A Podcast for Wedding Pros098 | Why You're Getting Ghosted During The Sales ProcessAre you a wedding pro getting ghosted during the sales process? Are you wondering why your leads are not responding to your sales emails? Well, in today's episode of the show, I'm going to walk you through three very common reasons why you get ghosted during the sales process and how you can fix this. This episode will get you thinking a little bit differently about your sales process, how you can re-engage some of these leads who are not responding, and get you in the right mindset for sales season and beyond. Thanks for...
2023-03-2817 min
The Power in Purpose: A Podcast for Wedding Pros097 | How To Create A Stellar Onboarding Experience For Your ClientsI believe that one of the most important stages of the client journey is at the very beginning. Are you tired of feeling disorganized and overwhelmed when bringing on new clients? The onboarding process is a crucial step in building a successful wedding business, and having a streamlined system in place can make all the difference. In this episode of the Power in Purpose podcast, I share with you why you need to prioritize onboarding and how you can begin to create a customized, nurturing, and affirming onboarding experience for your wedding clients. We discuss: What...
2023-03-2120 min
The Power in Purpose: A Podcast for Wedding Pros096 | Organic Marketing Or Paid Marketing? Davey Jones Wants You To Use BothAs a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that success in marketing lies somewhere in the middle. Davey Jones and I had a fun conversation about marketing in the wedding industry. I loved having the chance to pick his brain about paid marketing strategies and which ones really work for wedding...
2023-03-1445 min
The Power in Purpose: A Podcast for Wedding Pros095 | The Key To Being Different In The Wedding Industry Is In Your Story with Marketing Expert Aleya HarrisThe wedding industry has become SO saturated. … so many businesses … so many people doing the same thing … learning the same strategies … and marketing their business in the same ways My guest on this episode of the podcast is marketing and storytelling expert Aleya Harris. We discuss why storytelling is so important in marketing and how you can tell a captivating story that will differentiate you from the competition. On Today's episode of The Power in Purpose Podcast: Learn why Al...
2023-03-0739 min
The Power in Purpose: A Podcast for Wedding Pros094 | Amy Porterfield On The Courage To Quit & Go All In On Your BusinessMaking the decision to quit your 9 to 5 job and start your own business can be a scary process. There are so many anxieties about when you should quit. You might be asking - how will I afford it? Can I even make my salary in my business full-time? What if I fail? It's time to stop waiting and find the courage to quit your job and go ALL IN on your wedding industry business. As a coach for wedding pros, I've seen women struggle with when and how to quit their job and give their tw...
2023-02-2833 minThe Power in Purpose: A Podcast for Wedding Pros093 | The 'Looming Recession' And How To Prepare Your Wedding Business With Michelle LorettaRecession, inflation… WTF does this all mean, and should wedding pros be considered about rising costs, labor shortages, and a slower economy? In this episode of The Power in Purpose Podcast, we discuss the 'looming recession' with wedding industry financial expert Michelle Loretta of Sage Wedding Pros. On this episode of The Power in Purpose Podcast: What are some signs that you should be bracing your business for a slower economy? Are we already in a recession? And if so, what does it mean for the wedding industry? What...
2022-12-1344 minThe Power in Purpose: A Podcast for Wedding Pros092 | Being Copied: How To Handle Thieves Who Steal Or Copy Your WorkWhat do you do when someone steals your work? Theft in the wedding industry happens all the time, and it's time we talked about it. This is our first 'hot topic' style episode. Expect to laugh, learn, and hear some of my own stories of being stolen from– and one story involves my own student! In this episode, learn how to find thieves, what to do if someone has stolen your work, and how to protect yourself. And for a limited time, the doors are open to my co...
2022-12-0648 minThe Power in Purpose: A Podcast for Wedding Pros091 | Mistakes You Can't Afford To Make With Your PricingI see wedding pros making pricing mistakes all the time. And these mistakes? They can cost you and your business a lot of money. In this episode, I'm sharing with you three pricing mistakes you can't afford to make as a wedding pro. Don't forget to check out the amazing business tools and resources in the *ALL NEW* shop: https://candicecoppolashop.com Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice...
2022-11-2229 minThe Power in Purpose: A Podcast for Wedding Pros090 | What Wedding Pros Need To Know About Google in 2023 With Sara DunnSEO and how you rank on Google is changing ALL the time–which can make it hard to keep up as a wedding pro. Today I'm joined by industry expert Sara Dunn from Sara Does SEO to discuss what you should know about SEO and Google in 2023. On today's episode of The Power in Purpose Podcast: Why should you prioritize SEO in your wedding industry business, and how can you get started improving your search engine ranking? How do you get onto the first page of Google? What can you do if your...
2022-11-1539 minThe Power in Purpose: A Podcast for Wedding Pros089 | Do THIS To Avoid Burning Out During Your Off SeasonYour weddings and events have started to slow down, which means the 'off season' for most wedding pros is here. After a whirlwind wedding season, how can you avoid burnout? In this episode, I'm giving you a step-by-step exercise to avoid burnout in the off season. If you adopt this strategy, you'll find time for rest, client work, and business development. Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of th...
2022-11-0822 minThe Power in Purpose: A Podcast for Wedding Pros088 | 9 Things You Need To Do In Your Wedding Business Before Engagement Season StartsWedding pros - engagement season is coming in hot! With our industry heading into sales season, there are a few key things you can do to prepare your business. In this episode, I'm sharing nine steps wedding pros need to take to prepare their business for engagement season. Oh, and spoiler alert - you're gonna LOVE number seven. Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.co...
2022-11-0128 minThe Power in Purpose: A Podcast for Wedding Pros087 | Welcome To Season 3: Where I've Been & Where We're Going With The PodcastHey there friend–it's been a while. On today's episode of the podcast, I'm sharing with you where I've been and where this show is going. Are you ready to catch up? On this episode of The Power in Purpose Podcast: Why I took such a long break from the show 3 big changes we are making to the podcast for this season Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.co...
2022-10-2523 minThe Power in Purpose: A Podcast for Wedding Pros084 | You Can Do Anything, But Not Everything - How To Get Better At Saying NoNo = respect. That's right, I said it. Sometimes you need to say no, out of respect for the person asking and out of respect for yourself. It is time to start saying no to the things that don't fulfill you and don't bring you joy AND be okay with that no. This episode is a permission slip to say no. Say no to the things that don't excite you. Say no to the things that you don't have time for. Say no to things just to please the people around you. It is OKAY to say no s...
2021-08-1030 minThe Power in Purpose: A Podcast for Wedding Pros083 | Permission To Pivot: What I Learned When I Sold My Business & Followed My PurposeHave you ever wanted to feel like you are discovering something profound and exciting? Like you had just discovered life in the cosmos or a new planet? Have you ever felt burned out and like you are ready for something new and exhilarating? It may be time for you to pivot in your business. It may be time to take the leap and try something new. In this episode, I share a little bit of my journey of pivoting out of the wedding industry and into the world of coaching. A switch and transition that came with s...
2021-08-0338 minThe Power in Purpose: A Podcast for Wedding Pros082 | The 4 Lies You're Telling Yourself About Why You CAN'T Hire Someone To Help YouBuilding a team is SO important and will be a crucial part of your business thriving! It is time to let go of all the excuses and wake up - realize that hiring someone will give you time to do the things you love in your business. It will allow you to hand off tasks that you don't enjoy to someone who loves to do them. I will let you in on a secret...hiring someone to help you in your business won't cost you in the long run, it will only benefit you. So run (now!) a...
2021-07-2722 minThe Power in Purpose: A Podcast for Wedding Pros081 | How To Let Go of Perfectionism And Start Getting Things DoneTrying to be perfect and do things perfectly … all the time ... is freaking exhausting. It's unattainable and it's unsustainable. It is time to let go of perfectionism and move into the now. I am a recovering perfectionist and today, I want to share my journey with you and all of the tips and tricks that I have picked up along the way. Most importantly - I want to show you that sometimes letting go of the perfect image in your head (and just doing) is the best step you could ever take. On Today's episode of...
2021-07-2028 minThe Power in Purpose: A Podcast for Wedding Pros080 | Taking Breaks to Have Breakthroughs: Why Taking Breaks Will Grow Your BusinessDo you struggle to take a break? I bet the main reason you find it so difficult to pause is because you've trained yourself to believe that doing that equals accomplishing. But it is time to break free of that pressured way of thinking and move into a new way of seeing that breaks can lead to breakthroughs. In this episode, we dive deep into how we can move past the to-do list, push through the need to accomplish something, and break the feeling of always needing to do. Let's move past all of these things to f...
2021-07-1330 minThe Power in Purpose: A Podcast for Wedding Pros079 | How To Make The Jump From Dreamer to Doer with Kelsey ChapmanAre you ready to go from just dreaming about something to actually doing it?? If so, then you are gonna want to tune into this conversation with Kelsey Chapman. Kelsey is an author, podcaster, and personal cheerleader to women building their dream life and business. She attributes her business and entrepreneurial success to her faithful mentors who walked her through each stage and step of her business. Now she is excited to pay it forward and be that cheerleader for you… because she believes you can turn your wildest dreams into reality. On Today's episode of...
2021-07-0651 minThe Power in Purpose: A Podcast for Wedding Pros078 | The One Limiting Belief That's Sabotaging Your SuccessWhat if I told you that you're afraid of success? Even if you don't think you're afraid of success right now, we all go through moments where we fear it. But let's get something straight, people don't actually fear being successful, they fear the results and the consequences of success. Fear is totally normal … however it also may be the very thing holding you back from growing in your business. It's time to kick it to the curb and live fully in your purpose! On Today's episode of The Power in Purpose Podcast: W...
2021-06-2921 minThe Power in Purpose: A Podcast for Wedding Pros076 | How to Persevere And Lead In Difficult Situations with Speakfully's CEO Jana MorrinContinuing on the topic of mindset let's talk about perseverance and leading in difficult situations. Jana Morrin is CEO and co-founder of Speakfully, a platform behind a movement to create psychologically safe environments through its documentation, reporting, and supporting resources. Jana has channeled her passion for change in workplace culture into creating a safer work environment for everyone. Jana shares her story of workplace harassment and how that has led her to where she is today. She shares her wisdom of how to preserve through workplace violence, spread awareness, and the power of vulnerability and transparency in le...
2021-06-1552 minThe Power in Purpose: A Podcast for Wedding Pros075 | How To Liberate Yourself From The Shackles of "Should" with Shelley PaxtonAfter 26 years as a highly regarded marketing and advertising executive for some of the world's most iconic brands, Shelley Paxton opened the doors for her new company in 2018. Shelley's mission is to liberate souls of leaders and organizations by inspiring them to realize their greatest purpose and potential. Shelley and I unpack how to slow down and liberate yourself from the "shackles of should". This episode dives into how to become chief soul officer of your business and your life. On Today's episode of The Power in Purpose Podcast: The power and importance of gi...
2021-06-0847 minThe Power in Purpose: A Podcast for Wedding Pros074 | How To Get Unstuck From Analysis Paralysis & Start Getting Shit DoneWe are diving into a series all about mindset and it is going to be so good as we unpack the power of your mindset when it comes to your business. Let's kick off this series with analysis paralysis - you know, those moments when you're paralyzed from making a decision because you're over-analyzing. Through figuring out the root cause of analysis paralysis and giving yourself the freedom to make a decision, this episode breaks down the mindset that is stopping you from moving forward. It's time to move out of analysis paralysis and start getting. shit. d...
2021-06-0130 minThe Power in Purpose: A Podcast for Wedding Pros073 | Why you actually SHOULD go all in when it comes to platformsIn our marketing series's final episode, we dive into choosing and utilizing platforms for your marketing. You don't have to do it all, and you shouldn't do it all; simply show up where your ideal client is, where you feel comfortable and energized, and in ways that work best for you and your client. On Today's episode of The Power in Purpose Podcast: How to focus your energy where it matters most in marketing Choosing the platform(s) that you can be your best on How to show up and utilize the platforms that you choose ar...
2021-04-2038 minThe Power in Purpose: A Podcast for Wedding Pros071 | How To Streamline & Automate Your Marketing with Katie CostaKatie Costa is the CEO of The Wellness Marketer and founder of the Holistic Marketing Academy. Katie is a Nutritional Scientist and Marketing Professional who helps holistic practitioners and wellpreneurs grow their business online using holistic marketing strategies. Katie joins us today to talk about creating a marketing machine to grow your business. The secret? Learning how to streamline + automate so you can spend less time on marketing, and more time doing the stuff you love. On Today's episode of The Power in Purpose Podcast: The difference between marketing and sales - where is t...
2021-04-061h 12The Power in Purpose: A Podcast for Wedding Pros070 | The FOUR Types of Stories You Can Tell In Marketing As a marketer and small business owner, remember that you ARE your own marketer. I want you to be a good storyteller, too. Storytelling and marketing go hand in hand with stories being one of the MOST effective ways to share your message. In today's episode, I am going to tell you what types of stories you can tell, what makes a great story, and because we are all about action over here on the podcast, I'm going to finish with tangible ways to share to better stories. On Today's episode...
2021-03-3036 minThe Power in Purpose: A Podcast for Wedding Pros069 | Kara Duncan On How Solopreneurs Can Balance Doing "All the Things" with Fast & Slow MarketingKara Duncan is the voice behind so many of the brands you know and love. She writes website copy and blogging content for creative businesses who want to elevate their online presence and get more eyes on their content through the power of SEO and Pinterest. Her unique approach to using fast and slow methods to market your business is designed to help everyone, no matter what stage of business you are in. You will LOVE this episode! On Today's episode of The Power in Purpose Podcast: The difference between fast and slow marketing techniques How t...
2021-03-2350 minThe Power in Purpose: A Podcast for Wedding Pros066 | The 70/30 Rule and 4 Other Ways to Use Instagram to Marketing Your Business in 2021Tired of jumping from platform to platform and trying to balance all of the people in all of the places? This is the episode for you! Instagram is the platform that has it all, and I personally use it as my one stop shop for social media marketing. This episode explores 5 ways to use Instagram to market your business in 2021 WITHOUT ads. We dig into the 70/30 rule and many other tips and tricks that will stand the test of time against the inevitable changes that social media brings. On Today's episode of The Power in Pu...
2021-03-0232 minThe Power in Purpose: A Podcast for Wedding Pros065 | How to Create An Automated Email Marketing Funnel That SellsEmail marketing. You've heard about it for years, you might even be doing it – but how do you turn email marketing from that dreaded chore you *never* want to do, into a sales machine? Have I got an episode for you today! Consider this episode a masterclass on how you can leverage email marketing in your business and turn your email list into a sales machine – one that is evergreen. Whether you have a list, have half a list, or you've been collecting email addresses for decades - you can make email marketing a priority this year! ...
2021-02-2338 minThe Power in Purpose: A Podcast for Wedding Pros063 | The Missing Piece To Your Marketing (Hint: it's your message)We're kicking off our marketing series here on The Power in Purpose podcast with an episode that will simplify marketing for you and reduce the overwhelm and exhaustion you might be feeling when it comes to marketing your business. We're going on a journey to get to the root and core of what marketing is and where to begin to have effective marketing. How do you build a message that is true to you and your business, but also engages customers and draws them in simply by sharing your message? On To...
2021-02-0934 minThe Power in Purpose: A Podcast for Wedding Pros062 | Our First Convo of 2021: Wins, Fails & What's To Come On The PodcastWe are back! And I am so excited to share all the things on today's episode. From life updates, podcast updates, and what is in store for you this year on the show. We are going to focus on conversations + topics that help you implement tangible things we talk about, in your life + business. So, settle in with a cup of coffee (or a glass of wine!) and join me as I reflect on the highs and lows of 2020, but more importantly as I look forward and dream of bigger and better things in 2021! On Tod...
2021-02-0254 minThe Power in Purpose: A Podcast for Wedding Pros061 | The Key To Sales: The Know, Like, Trust Factor with Kendra SwallsWhat's the key to landing the sale? On today's episode, my guest Kendra Swalls introduces you to the know, like, trust factor. The foundational marketing and sales principle that will take you from broke to booked. Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the mark...
2020-10-2756 minThe Power in Purpose: A Podcast for Wedding Pros055 | How The Enneagram Can Help You Build The Life & Business You Want with Callie AmmonsCurious about the Enneagram and how it can improve your life AND your business? Imagine if you could look deep inside yourself, to understand who you truly are, so you can live and work everyday on purpose? Callie Ammons, certified Enneagram and life coach, wants to teach you more about how your personality-type affects how you live and work. Through her own journey of self-discovery, Callie has been able to shape and mold her career into a thriving coaching business for women–all through the power of knowi...
2020-09-0847 minThe Power in Purpose: A Podcast for Wedding Pros054 | Selina Howard on Finding Your Purpose, Making Bold Moves & Serving Your NicheSelina Howard is a shining example of thriving with intention through a journey of self-love and discovery, by taking the road less traveled. Her career shifted from a PE teacher to a bridal stylist, dressing some of the biggest celebrities for their wedding day. In today's episode, we dive into her journey. She gives advice on how you can shift your entire career, make bold moves, and go after your true passion and purpose. We also talk about creating a business that serves an underrepresented niche - women of color. I've watched Selina's career explode ov...
2020-09-0149 minThe Power in Purpose: A Podcast for Wedding ProsBONUS: A Conversation on ValuesBefore we start back with releasing new episodes, I wanted to take a few minutes to talk to you about values. Because values, in business, are important. I believe you should never question the values of the people you invite into your life and business–the people who you've chosen to learn from–as you navigate this bumpy road of entrepreneurship. I want you to know that I believe Black Lives Matter. I want you to know that diversity and inclusion are values of mine both personally, and professionally. We have collectively had conversations (both online + offline) abou...
2020-06-1804 minThe Power in Purpose: A Podcast for Wedding Pros046 | How to Get Things Done Using The Science of HabitsToday we're talking about habits. And it's such a timely topic because most of us have been stuck at home and stitch with our bad (and good!) habits. Not to mention, we are also approaching the half-way-mark of 2020, you're 6 months into our goals. Fun fac: Did you know it's been scientifically proven that it takes 66 days to form a new habit? 66 DAYS! No wonder all our new year's resolutions have an 80% FAILURE RATE. This show is all about challenging the way you have been doing things (aka your habits), and pushing you to try new way...
2020-05-2617 minThe Power in Purpose: A Podcast for Wedding Pros044 | Charging What You're Worth Is A Big LieCharge what you're worth: Is that really a legit pricing strategy? Nope. Did I get your attention? In our industry, all you ever hear is "charge what you're worth." The problem: selling products and services for less than what your Starbucks order is won't get you anywhere. While charging your worth used to work, it doesn't anymore. Times have changed - especially for wedding pros and creative entrepreneurs. Yes, you are worth something AND you are very worthy of making the kind of money YOU want to make. However, the pricing for your p...
2020-05-1223 minThe Power in Purpose: A Podcast for Wedding Pros043 | 5 Ways to Get Out of Drift Mode & Into Design ModeRaise your hand if you feel like you're drifting right now? You're not quite sure where you're going or what to do next. I spent a few days in drift mode myself. It's a hard place to be and my goal with today's episode is to get you OUT of drift mode and into design mode. I want you to truly believe that you CAN build your biz–even in uncertain times–and that your business CAN flourish despite how you feel or the outside circumstances. So, if you've been feeling like you're drifting, this epis...
2020-05-0528 minThe Power in Purpose: A Podcast for Wedding Pros039 | The Power in PerspectiveAs we all navigate this new reality, I want you to know there is power in perspective. This short episode of The Power in Purpose podcast is meant to give you a pep talk and get you thinking about what's possible in the problems you might face. I share a personal story that I think back to whenever I'm faced with a hard problem. You have a story about hardship—it might be different from mine—but it was a time where you found strength, resilience, and purpose. What we face now is...
2020-03-2415 minThe Power in Purpose: A Podcast for Wedding Pros037 | Kate Crocco: How to Break Through the Lies That Are Holding You Back and Start Thinking Like a BossWhat does it mean to think like a boss? Author, psychotherapist and mindset coach Kate Crocco shares some of the lies that hold us back, and how we can step into our confidence. Kate is a confidence and mindset coach, mom, wife, podcaster, and author of the new book Thinking Life a Boss. As a psychotherapist and confidence and mindset coach, she mentors female leaders around the globe, coaching thousands of women through her programs, podcast, and now her new book. Her weekly podcast, Thinking Like a Boss, is where she interviews female entrepreneurs from...
2020-03-1049 minThe Power in Purpose: A Podcast for Wedding Pros036 | Allie Casazza Wants You To Know You Don't Have to Accept Your CircumstancesHave you found yourself wondering if this is what ____ is supposed to be like? You can insert any kind of word you want in there - motherhood, adulthood, entrepreneurship, marriage, friendship, or just simply life. Allie Casazza wants you to know that you don't have to accept your circumstances. And, in fact, there are no rules about the way life has to work - except the ones you accept. She's a mom of four in Southern California, host of The Purpose Show a top-rated podcast, and the creator of e-courses designed to help burdened mothers...
2020-02-2548 minThe Power in Purpose: A Podcast for Wedding Pros033 | Geomyra Pollard Wants You To Stop Seeking Balance & Lean Into Being More Well-RoundedGeomyra Pollard is a fellow podcast host, business coach, mom, wife, and creative entrepreneur... AND she is one woman who is leading a movement for us to live a more well-rounded life. If the word 'balance' is your "word for the year" - Geomyra wants to guide you in the direction of being more well-rounded instead. Maybe you're feeling stuck where you are, seeking balance and purpose. Geomyra empowers us all to lean into the hard parts and let them guide you toward living a well-rounded life that fulfills your purpose. I love th...
2020-02-0459 minThe Power in Purpose: A Podcast for Wedding Pros032 | Blogging is NOT Dead: How Blogging Will Attract Your Ideal Customers & Why You Need to Be Doing ItListen, I hate to be the bearer of bad news - but we've gotta talk. I know you saw the title of this episode, and you were like... she can't be serious?! I thought we all collectively agreed that blogging is a HUGE waste of time?!!! I'm sad to report that it isn't. It's actually an enormous asset to fold into your marketing. And here's another scary fact: your competition is out there blogging their hearts out - and they're attracting your ideal clients! In all seriousness, I recorded today's podcast episode because...
2020-01-2828 minThe Power in Purpose: A Podcast for Wedding Pros020 | I've Got BIG News to Share... PLUS What's Coming Up on The Power in PurposeWelcome back to The Power in Purpose podcast! I'm kicking off our new season with some BIG news and a look ahead at upcoming podcast episodes. I'm also inviting you to check out a fantastic NEW opportunity for YOUR business. On today's episode of The Power in Purpose Podcast: I share some BIG news (hint: it's life-changing) and more about how it came to be Observations on quiet time that I took from May-August and a challenge for you to do the same What's next for the podcast, upcoming episodes, and an EXCLUSIVE invitation for insiders...
2019-08-1321 minThe Power in Purpose: A Podcast for Wedding Pros012 | I Have a Simple Question for You: Are you solving your customers problems?For the past three weeks, I've had the best hair of my life. It's bouncy, shiny, and healthy. I catch myself walking past mirrors, thinking, "damn, your hair looks good!" I am annoyed I don't have anywhere to go, you know, so that I can show off my bomb looking hair. The blow-out lasts for days (with a little help from dry shampoo and a silk scrunchie) and I'm over here wondering why I didn't invest in my hair care sooner. You're probably saying, "OK, cool Candice. Thanks for showboating on your awesome hair, but...
2019-01-1516 minThe Power in Purpose: A Podcast for Wedding Pros011 | Starting off the New Year: The 5 business books you MUST read in 2019 + choosing your word of the yearIt's a new year, with new possibilities, and on today's episode of The Power in Purpose Podcast I'm sharing with you my word of the year -- and inspiring you to choose a word of the year too. What word will you use to define the kind of year you want to have in 2019? I also share my top 5 business books you should read in 2019 that will transform how you think about marketing, client experience, and getting to the finish line on all your projects! SHOW NOTES: http://www.powerinpurposepodcast.com JOIN...
2019-01-0124 minThe Power in Purpose: A Podcast for Wedding Pros010 | Goal Setting: The post-it goal setting method that helps you visualize your goals and get more doneI love goal setting, do you? I've found that mapping out my goals is therapeutic and lets me put into writing what I want for myself both professionally and personally. The problem is I'm also a little shy when it comes to writing things down; I have a hard time visualizing my goals in a notebook, journal or even worse, online note-taking. I get overwhelmed at the blank page, get frustrated when my goals are entirely out of order and end up ripping the page out only to start the exhausting process over again. Are you like m...
2018-12-1830 minThe Power in Purpose: A Podcast for Wedding Pros009 | Goal Setting: The 5 reasons why your goals fail every year -- and what to do about itThis is the first episode in a two part series on goals -- and today, I'm sharing with you the top 5 years why your goals fail, year after year, and what you can do about it. Goal setting is something I feel really strongly about; I've been setting goals for myself since I was a teenager, usually at the end or beginning of a new year. I know many of you are goal setters too-- and I think this episode is going to help push you past some mindsets that you have around goals. My goal with t...
2018-12-1119 minThe Power in Purpose: A Podcast for Wedding Pros002 | Beth Lindsay Chapman: Helping Women Feel Beautiful & Empowered | Choosing to LEAD rather than LEAVEOur first guest on The Power in Purpose Podcast, Beth Lindsay Chapman, is a POWERHOUSE in the wedding and bridal industry. Seriously, she is THE expert as it relates to the bridal stylist and bridal store arm of the wedding industry. She's been the owner of The White Dress by the shore in Clinton, Connecticut for over 15 years. She left a highly lucrative VP position at a 1 BILLION DOLLAR fashion empire (where she was in charge of a 40 million dollar portion) to start her business— which has grown to 7-figures. Why? We learn that and a whole lot more in...
2018-10-131h 01The Power in Purpose: A Podcast for Wedding Pros001 | The Power in Purpose: How I Uncovered My Purpose and How It Changed my BusinessWelcome to the first episode of the Power in Purpose podcast. Thank you for listening! I am your host, Candice, and I couldn't be more grateful that you are tuning in to listen to our very first episode. I mean that from the bottom of my heart; I feel so overjoyed to be able to do this, for you, and I'm looking forward to sharing what you can expect from this podcast in this episode, along with the story about how I came to uncover MY purpose. I believe that entrepreneurs who lead with their purpose are m...
2018-10-0931 min