Shows
EntreArchitect Podcast with Mark R. LePageCarey Balogh and Lauren Genest – The Critical Connection Between Traditional PR Services and Social Media (Best of EntreArchitect Podcast)The Critical Connection Between Traditional PR Services and Social MediaIn this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carey Balogh, Founder and CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carey has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner...2025-01-2444 min
Brand Groupies#69: Adam Taylor of SplendorAdam Taylor is the founder and CEO of Splendor, one of New Jersey's leading web design, branding, and marketing agencies. With over 25 years of experience in the industry, Adam shares the story behind starting his agency in 1999 and how he has scaled it into a world-class creative agency, focusing on key industries like real estate. He also discusses what sets Splendor apart from other agencies, and the growing importance of branding in the AEC industry. Tune in for insights and advice from a seasoned entrepreneur on building and growing a successful agency.https://splendordesign...2025-01-2146 min
More Action161. What’s the ‘Wow Factor’ in Your Brand with Carey Balogh & Lauren Genest of Brand GroupiesExcited to welcome to the podcast Carey Balogh and Lauren Genes, the powerhouse duo behind Brand Groupies, a full-service social media, public relations, personal branding, and podcast management agency. Carey is a visionary entrepreneur with over 25 years experience and has been building brands across several industries in architecture, design and real estate. Lauren is a strategic PR mastermind and corporate communications expert, shaping executive brands for over two decades, taking brands from local to global. Today we’ll be taking a look into their journey as Together, they bring the spotlight and make sure it...2024-10-0152 min
Brand Groupies#68: Sheley Brien of Brien ContractingSheley Brien is the Vice President of Brien Contracting, a leading figure in the commercial construction industry alongside her husband, Chris. With over 20 years of diverse experience in the financial and medical industries and a remarkable journey up the corporate ladder, she is a dynamic force in the world of entrepreneurship, mindset, and leadership. Sheley is also the host of More Action Podcast, sharing candid personal experiences and insights from her guests to empower others in their personal and professional growth. https://briencontracting.comhttps://brandgroupies.com2024-09-1735 min
Brand Groupies#67: Darren Magarro and Dan Enrico of DSMDarren Magarro is the Founder and President of DSM, and Dan Enrico is Vice President of Strategy at DSM, a talented band of strategists, analysts, and creatives who amplify brands. Darren founded DSM in 2007 and focuses most of his time on being a brand ambassador for clients and the agency while leading all new business efforts. He has won many awards over the years, including being a finalist for EY Entrepreneur of the Year in 2017 and 2018, NJBIZ 40 Under 40 in 2013, and he has led DSM to four Inc. 5000 Awards. As the head of DSM’s digital team, Dan builds custom ma...2024-08-2045 min
Brand Groupies#66: Evan Troxel of TRXLEvan Troxel is an industry-leading design and technology expert passionate about connecting people. He is a licensed architect in California with over 25 years of architectural design, working on large public projects in K-12 schools, higher-ed, and civic projects for clients. Evan is best known for his podcasts focusing on the AEC industry. He brings his experiences together on the Archispeak, TRXL, and Confluence podcasts. Evan also has experience in architectural education. For over a decade, he was a professor of emerging technologies in the architecture department at California State Polytechnic University, Pomona (Cal Poly Pomona), and Mt San Antonio...2024-07-2339 min
Brand Groupies#65: Josh Miles of Bold BrandJosh Miles is the Founder of Bold Brand, a branding consultancy specializing in the AEC industry. He is a seasoned brand strategist, marketing filmmaker, and fractional CMO for AEC and tech firms. Josh is the author of Bold Brand 2.0 – How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm. As a past TEDx presenter, he has delivered keynotes from the Midwest to the Middle East, including hosting the OG Design Podcast, Obsessed Show, The Josh & Torrey Show, and he formerly co-hosted the PSM Show. Josh previously served as CMO for SMPS HQ, and co-founded MilesHerndon, a...2024-06-2622 min
Brand Groupies#64: Jerry Keenan of New Jersey Alliance for ActionJerry Keenan is the President of New Jersey Alliance for Action, a private non-profit and non-partisan association representing thousands of construction professionals. He was appointed in 2020 after serving as the association’s Executive Vice President since 2001. In his role, Jerry spearheads the organization’s efforts to ensure New Jersey’s infrastructure keeps pace with the needs of its residents and businesses by hosting thousands of decision-makers at dozens of events that educate attendees about upcoming construction opportunities. He works with the Governor, legislative, and other leaders to develop consensus on key issues. This year, The Alliance for Action celebrates its 50...2024-05-2834 min
Brand Groupies#63: Amanda Walter of Walter CommunicationsAmanda Walter is a communications strategist and founder of Walter Communications. She started her practice to help architecture firms build specific reputations supporting their business goals. Informed by her earlier experience leading global communications programs at large design firms, Amanda tells her clients' stories across a variety of communications channels to reach the intended audience more effectively. In addition to her client work, Amanda has served as a board member of various architecture- and sustainability-focused organizations. She co-authored Social Media in Action, the first book of its kind focused on built environment consulting firms, and she has contributed articles...2024-04-3028 min
Brand Groupies#62: The Value of Podcasting and Social Media to Elevate Your Executive VisibilityBrand Groupies’ Carey Balogh, Lauren Genest, and Ming Chen presented to AEC and CRE leaders at the Real Estate Networking & Transactions Group (R.E.N.T.) event in New York City. Carey, Lauren, and Ming share insights about the benefits of Podcasting, 2024 Podcast trends, and how you can leverage Podcasting to fuel your brand’s growth. The Groupies explain how to establish your company’s Brand Pillars to stand out and how to incorporate Podcasting into your Social Media strategy. R.E.N.T. is a unique network of real estate firms and professionals created to empha...2024-03-2622 min
Brand Groupies#61: Gina Rivera of Professional Women in Construction, New YorkGina Rivera is the executive director of Professional Women in Construction’s New York Chapter, a leading professional member association supporting women in the architecture, engineering, construction, and design fields. Gina has a passion for women stepping into their deserved space to lead. She joined the organization in 2021 with 18 years of experience in the nonprofit sector. Her background in nonprofit management and event producing stems from her ten years of working at Lincoln Center for the Performing Arts. Today, she is guiding the organization, with the support of PWC-NY's Board of Directors, to grow the membership and expand within th...2024-03-0719 min
Brand Groupies#60: Alexandra Pony of PONY CommunicationsAlexandra Pony is an award-winning PR strategist and founder of PONY Communications. In 2023, the PR firm won Inc.’s Power Partner Award. With 15 years of extensive industry experience, Alexandra has worked with organizations ranging from startups to global entities known for cutting-edge technology and innovative solutions and leading AEC brands, including NASA, Perkins&Will San Francisco, Lundberg Designs, Climeworks, OhmConnect, Prado Group, the Foundation for Climate Restoration, CMG Landscape Architects, and Bright Machines. Alexandra’s team consistently secures top-tier coverage in media outlets like The New York Times and Architectural Record and the firm has earned PR industry awards for...2024-02-0521 minEntreArchitect Podcast with Mark R. LePageEA541: Carey Balogh and Lauren Genest – The Critical Connection Between Traditional PR Services and Social MediaThe Critical Connection Between Traditional PR Services and Social MediaIn this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carey Balogh, Founder and CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carey has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner...2023-12-2941 min
2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & TechEmpowering Voices in Social Media & PR: The Brand Groupies Story - Carey Balogh & Lauren Genest on 2B BolderIn episode #96 of the 2B Bolder podcast, joined by two trailblazing women in the world of public relations and social media. Join me as we sit down with Carey Balogh and Lauren Genest, the dynamic duo behind Brand Groupies, a powerhouse agency revolutionizing the PR landscape.In this episode, Carey, the founder and CEO, and Lauren, the Partner & President of Brand Groupies, share their unique career journeys, insights, and innovative strategies that have positioned their agency at the forefront of the industry. Since its inception in 2015, Brand Groupies has been a beacon for B2B companies and...2023-12-0626 min
The Zweig LetterBreaking Boundaries: How Collaboration Transcends Competition for Design Professionals - Carey Balogh and Lauren Genest"In this day and age, storytelling is a powerful tool for design professionals to amplify their brand and foster collaborative relationships." - Carey Balogh, Brand GroupiesIn this episode of The Zweig Letter Podcast, Randy Wilburn welcomes Carey Balogh and Lauren Genest, founders of Brand Groupies. With backgrounds in fashion PR, they've carved out a niche in social media management, public relations, and personal branding specifically for the design industry.The episode dives into the importance of storytelling. Carey and Lauren emphasize that a consistent narrative is crucial for brand identity. They offer e...2023-10-2648 min
Inside The FirmMonday Morning Coffee with Carey Balogh and Lauren GenestBRAND GROUPIES is a full-service social media, public relations, personal branding, and podcast management agency.
Female-founded in 2015, they partner with B2B companies and C-suite leaders WHO THINK DIFFERENTLY and WHO ARE VISIONARIES in commercial architecture, engineering, construction, design, and real estate to build and amplify their brands.
Together, Carey Balogh and Lauren Genest pioneered the agency’s signature SOPR approach, unifying Social Media and PR to craft a comprehensive brand impact that ignites business growth.2023-10-2326 min
Brand Groupies#59: Lurdes Borges of danckerLurdes Borges is Vice President of Marketing & Communication at dancker. She joined the interiors solutions provider following nearly 14 years of working with leading architects and designers in New Jersey. Today, she contributes to the success of the organization, its clients, and partners with strategic planning, compelling storytelling, and thoughtful solutions that deliver exceptional client experiences.
Lurdes is also an advisor on dancker’s Employee Advisory Council and their Workplace Strategy Team to help co-create destinations that inspire employees and clients alike.
https://www.dancker.com/
https://brandgroupies.com/2023-09-2016 min
Brand Groupies#58: Eva Hagberg of Loebach DesignsEva Hagberg is an author, historian, educator, and Studio Director of Loebach Designs. Eva is the author of When Eero Met His Match: Aline Louchheim Saarninen and The Making of An Architect, and the critically acclaimed memoir How To Be Loved.
https://www.evahagberg.com/
https://brandgroupies.com/2023-08-3024 min
TRXL126: ‘Be the Rock Star of Your Industry’, with Carey Balogh and Lauren GenestCarey Balogh and Lauren Genest of Brand Groupies join the podcast to talk about their unique SOPR approach, which combines social media and PR to fuel brand recognition, storytelling, and personality-driven strategy, their background in fashion, and how looking at AEC through that lens informs their strategy. To learn more about Carey Balogh and Lauren Genest, see the full show notes with links, find more episodes, and find the past guests on the TRXL podcast please visit https://trxl.coMentioned in this episode:Sponsor: ConfluenceConfluence is an intimate, invite-only...2023-08-221h 06
Conversational HumorEp.27 - The Derek Jeter Team Photo - DRAFT SPECIAL!!!PUN & BALROG TALK ABOUT: The Derek Jeter Team Photo – DRAFT SPECIAL!!
(30:39) – Improv Comedy List.
Bob Barker Fact: Was Old Bobbie Boy trying to big time Drew Carey??
(5:31) APPETIZERS:
Balrog is watching his first and LAST serial killer documentary.
(9:38) ERRORS & OMISSIONS:
One last pub crawl story that is too good to be true.
Apparently, Pun didn’t win the Billion-dollar lottery.
(14:12) SPORTS:
What is broken with MLB Baseball?
The Big Ten expansion.
Which NFL teams have the longest divisional tit...2023-08-211h 00
Brand Groupies#57: Paulina Lopez of The Business of WEPaulina Lopez is an author, speaker, business coach, consultant, and strategist with a background in finance, operations, strategy, human resources, and communications.
Paulina is the CEO and Founder of The Business of WE (Women Entrepreneurs), a tight-knit, trusting, and supportive Mastermind community based in New York City. The Business of WE brings together professional women at their highly interactive workshops, mastermind groups, conferences, summits, and wellness retreats.
https://brandgroupies.com/
https://bizofwe.com/2023-08-0916 min
Gabbing with GirlfriendsGabbing with Girlfriends - Catching up with CareyJoin Host Gloria Butler and long-time friend Carey Balogh in this week's episode of Gabbing with Girlfriends. The two gab about mom bands, rock and roll play spaces for kids (and adults), sketchy craigslist guitar lessons, and being an O.M.G. kind of girl.IG: http://www.instagram.com/gabbingwithgirlfriends TikTok: http://www.tiktok.com/@gabbingwithgirlfriends Facebook: http://www.facebook.com/gabbingwithgirlfriends Twitter: http://www.twitter.com/gabbingwithgfs2023-08-0936 min
Brand Groupies#56: Marci Thompson of The Society for Marketing Professional ServicesMarci Thompson is the Chief of Strategy and Growth at The Society for Marketing Professional Services. She leads the strategic direction for marketing, engagement, publications, and training, representing a dynamic network of more than 7,400 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and speciality consulting firms located throughout the United States and Canada.
A contributing writer for trade publications and a two-time author, Marci studied social work at Bowie State University and is certified in instructional design, digital event strategy (DES), and diversity and inclusion (d+i).
https://www.smps.org/
https://brandgroupies.com/2023-07-1927 min
Brand Groupies#55: Alison Smith of STO Building GroupAlison Smith is the Vice President of Communications with STO Building Group. Alison serves as the “voice” for STO Building Group by helping the company tell its stories internally and externally. She spent several years as an editor and teacher before entering the AEC industry nearly 20 years ago. She has written and edited projects for dozens of industry publications and organizations and is involved in the marketing and communications committees for the New England Chapter of CoreNet Global and the Boston Chapter of Professional Women in Construction (PWC).
https://stobuildinggroup.com/
https://brandgroupies.com/2023-06-2721 min
Brand Groupies#54: 2nd Annual Fashion Funds The Fight for Cancer Cartel Special EpisodeThis Brand Groupies Podcast special episode is dedicated to our Brand Groupies 2nd Annual Fashion Funds The Fight for Cancer Cartel on Friday, April 28, 2023 from 12pm - 3pm at Nest located at 32 Mechanic St. in Red Bank, NJ.
Cancer Cartel was founded by three cancer survivors, Shelly, Kerry, and Katy, with the important mission to provide financial resources and relief to those fighting cancer. One way they fund their mission is by collecting and selling donated luxury designer handbags, shoes, jewelry, and clothing.
HOW CAN YOU GET INVOLVED?
▶ DONATE new or gently used designer items by April 23rd (items you’d se...2023-03-2915 min
Who You Work With MattersBrand Marketing with Brand Groupies... and Insurance Episode 34In this episode of the "...and Insurance" podcast, Aaron Levine is joined by Carey Balogh & Lauren Genest of Brand Groupies .
Founded in 2015, BRAND GROUPIES is a full-service social media, public relations, and personal branding agency partnering with B2B service companies & C-suite leaders. They talk all things brand marketing and what you can do to help your business stand out!
We hope you enjoy!2022-09-0825 min
Social Media DecodedWhat is SOPR and How Can it Help Your Brand Online with Carey Balogh and Lauren Genest Your online business needs SOPR, which is also known as social media public relations. In this episode, I speak with Carey Balogh and Lauren Genest about SOPR. Listen in to learn all about social media public relations, how to apply it to your online business, and the best practices and strategies of SOPR. As an entrepreneur and award-winning business owner, Carey Balogh boasts 25 years of experience in brand development, management, public relations, social media, marketing, and special events. With 20+ years of corporate communications, public relations, personal branding, and events expertise, Lauren has devised compelling PR and...2022-07-0425 min
Brand Groupies#53: Brand Groupies X Cancer Cartel Special EpisodeThis special Brand Groupies Podcast episode is dedicated to our Brand Groupies X Cancer Cartel Spring Pop-up Shop event. We’ve partnered with Cancer Cartel to do a charity shopping night on April 28, 2022 from 5-8pm at Brand Groupies in Red Bank, NJ.
Cancer Cartel was founded by three cancer survivors with the important mission to provide financial resources and relief to those fighting cancer. One way they fund their mission is by collecting and selling donated luxury designer handbags, shoes, jewelry, and clothing.
We're joined by Cancer Cartel Founders Katy, Kerry, and Shelly and our local ambassadors – fashion stylist and...2022-04-1422 min
Brand Groupies#52 - Jen Berson of Jeneration PR & Profitable PR ProsJen Person is the President and Founder of Jeneration PR, an award-winning public relations and creative studio. Her mentorship and direction as Founder of the Profitable PR Pros community has led thousands of international boutique PR agency owners to quickly scale their businesses to six-figures and beyond.
www.jenerationacademy.com
www.brandgroupies.com2022-03-3145 min
Brand Groupies#51 – MK Larsen of MK Larsen Public SpeakingMK Larsen coaches leaders to use their voices to build a strong and authentic message to connect with their audience. She has over 15 years of experience training Fortune 500 leaders, TEDx Speakers, and growing businesses nationally. Her coaching is proven to help messaging be more engaging, authentic, and compelling. She has coached over 100 TEDx Speakers and is highly skilled with creating and executing TED Talks.
https://eloquentlyspoken.com/
www.brandgroupies.com2022-03-1441 min
Pitching PowerhouseThe Magic of SOPR: How to Combine Social Media & PR to Get Your Clients the Best ResultsToday, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their industry.
To learn more about Lauren & Carey, check out their website: https://brandgroupies.com/
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/brand-groupies-podcast-interview
* * *
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Becom...2022-02-1546 min
Brand Groupies#50: DP Knudten - Brand Strategist, Podcaster, and Author of NONFICTION BRANDDP Knudten- Brand Strategist, Podcaster, and Author of NONFICTION BRAND. DP has worked with some of the biggest—and smallest—brands in the business, including Coca-Cola®, The Athlete’s Foot, ClosetMaid, and Georgia-Pacific. DP cut his branding teeth in the trenches at McCann Erickson, creating a variety of work for Coca-Cola and their brands.
https://collaboratorcreative.com
https://brandgroupies.com2022-01-2455 min
Brand Groupies#49: Mark Beal, the Gen Z ExpertMark Beal - the Gen Z Expert - is a an author, full-time professor at Rutgers University School of Communication & Information, and keynote speaker. Before authoring his most recent book, Engaging Gen Z, Mark served as a public relations practitioner and marketer for more than 25 years, developing and executing public relations campaigns for category leading companies and brands around such major sports and entertainment platforms.
www.markbealspeaks.com
www.brandgroupies.com2021-12-0337 min
Brand Groupies#48: Kerry Solmonsen, Katy Tinney, & Shelly Tinney-Miller of Cancer CartelMeet the Cancer Cartel - Kerry, Katy, & Shelly - 3 strong, female cancer survivors who founded a 501c3 non-profit that combines their passion for luxury fashion, beauty & lifestyle with funding for people fighting cancer. Cancer Cartel’s important mission is to provide financial resources and relief to those fighting cancer, and they are doing it in fun innovative ways.
www.cancercartel.com
www.brandgroupies.com2021-10-1830 min
NONFICTION BRAND™ w/DP KnudtenE160 “And I feel like that goes with my brand organically. ”Hard branding hard rocker Carey Balogh is back for a 2nd half conversation with host DP Knudten about why her personal brand color palette is both so strategically consistent AND so “I never really thought about it” organic, and how for her, authentic branding all comes down to the way it fits.
Learn more about and connect with Carey at www.brandgroupies.com
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on wha...2021-09-1329 minNONFICTION BRAND™ w/DP KnudtenE159 ”…adding our fashion backgrounds…making them sexy…..”PR maven turned brand evangelist Carey Balogh joins host DP Knudten for a fun conversation about how her background in luxury fashion in Milan more than prepared her for marketing HVAC and architecture clients back in the Big Apple.
Learn more about and connect with Carey at www.brandgroupies.com
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s...2021-09-0631 min
Brand Groupies#47: Alycia Yerves of Alycia Yerves CreativeAlycia Yerves is the Founder and Creative Director of Alycia Yerves Creative: an award-winning marketing and design agency on the Jersey Shore.
www.alyciayerves.com
https://brandgroupies.com/2021-09-0358 min
Brand Groupies#46: Debra Rizzi of RizcoDebra Rizzi is a partner and president of Rizco, a brand-led marketing agency, which she co-founded in 2000. She is also a partner and vice president of marketing of Plum Practicewear, a global gymnastics apparel company. She has over 20 years of experience in developing brand strategies.
https://rizco.com
https://brandgroupies.com/2021-07-2734 min
Brand Groupies#45: Ali J. Taylor of BelMarketing Design StudioAli J. Taylor is the CEO and Creative Director of BelMarketing Design Studio. With the accelerated shifts in the way people are buying and selling today, many businesses are frustrated with figuring out how to market their business. They want the freedom to run their business and do what they do best. As a StoryBrand Certified Guide and HubSpot Solutions Partner, Ali takes the uncertainty out of growing your audience and getting more sales with marketing strategies, systems, and processes that work.
https://www.belmarketingdesignstudio.com/
https://brandgroupies.com/2021-06-2829 min
Brand Groupies#44: Stefany Gittleman of The Gold MazeStefany Gittleman is the founder of The Gold Maze, a social media company to escort brands, personas and small businesses through the digital process.
www.thegoldmaze.com
https://brandgroupies.com/2021-06-0335 min
Brand Groupies#43: PR Groupies Roundtable with Christina Gorini, Deidre Lopian, and Lauren GenestIn our "Backstage Series" we spotlight local branding experts who inspire us (aka the REAL brand groupies). This episode features local PR gurus Christina Gorini, Deirdre Lopian, and Lauren Genest.
CHRISTINA GORINI
Christina is the Vice President of Client Services at Brandstyle Communications, where she builds and manages the execution of the PR roadmaps that are essential to each campaign’s success.
www.brandstyle.com/
DEIRDRE LOPIAN
Deirdre is an award-winning social media strategist, public relations, and marketing professional and the founder of Deirdre Lopian Public Relations agency whose passion is helping brands leverage the power of diverse and inclusive st...2021-05-101h 15
Brand Groupies#42: Aaron Levine of LG Insurance AgencyAaron Levine is the owner, member at large, and professional insurance agent of LG Insurance Agency, also known as the Luxury Group.
At LG Insurance, the team is diversified and educated to work with individuals, professionals and businesses around all things insurance and are licensed to operate in 15 States.
www.luxurygroupins.com
https://brandgroupies.com/2021-02-0935 min
Brand Groupies#41: Victoria Grantham of SHARKCHASERVictoria Grantham is the founder of SHARKCHASER, the New York-based luxury handbag company created by hand in Italy and designed with a unique radiation shielding fabric that will protect your body from 99.99% of the electric fields and radio frequencies that cell phones emit.
www.sharkchaserofficial.com
https://brandgroupies.com/2021-01-0554 min
Brand Groupies#41: Victoria Grantham of SHARKCHASERVictoria Grantham is the founder of SHARKCHASER, the New York-based luxury handbag company created by hand in Italy and designed with a unique radiation shielding fabric that will protect your body from 99.99% of the electric fields and radio frequencies that cell phones emit.
www.sharkchaserofficial.com2020-12-3154 min
The Small Business School024: Building Your Brand with Carey BaloghEver wonder what is the best way to enhance your public relations in your community? Or What social media platforms your business should be active on, do you really have time for all of them? Carey Balogh the Chief Executive Groupie of the Public Relations firm Brand Groupies answer these questions and more in today’s episode.Today's GuestCarey BaloghIn 2015, Carey founded her full-service branding agency BRAND GROUPIES to guide brands toward success with a cohesive, 360-degree approach to marketing, connecting the right creative buzz-worthy initiatives to mee...2020-10-2026 min
Brand Groupies#40: Kaylen McNamara of VaynerMediaKaylen McNamara is currently a Senior Vice President at VaynerMedia, a full-service advertising agency owned by renowned entrepreneur Gary Vaynerchuk. She has been at Vayner since 2012 and currently oversees new business operations and consulting services for the agency, which services Fortune 100 clients across the globe.
Prior to this role, Kaylen has worked across a number of industry verticals within the agency, leading digital strategy and client services for iconic brand portfolios such as The Oprah Winfrey Network, Unilever, Campbell's & Sabra hummus.
www.vaynermedia.com
https://brandgroupies.com/2020-08-1333 min
Brand Groupies#39: Marvin Flavien of MK Flav VideoFounded by Marvin Flavien, MK Flav Video is a full-service video production company in NJ, dedicated to helping businesses and entrepreneurs optimize their business using dynamic video.
www.mkflavvideo.com
https://brandgroupies.com/2020-07-1027 min
Brand Groupies#38: Amanda Kane of BandujoIn her role as Chief Client Officer at Bandujo, an advertising agency in New York City, Amanda Kane oversees account planning for major corporate clients including JP Morgan Chase, Kumon Learning Centers, WisdomTree Investments and the Department of Health for the City of New York, to name a few.
www.bandujo.com
https://brandgroupies.com/2020-05-1955 min
Brand Groupies#37: Dr. Amna Husain of Pure Direct PediatricsDr. Amna Husain is a board-certified pediatrician offering high-quality care and a more personalized experience to her patients through direct-care medicine at her private practice, Pure Direct Pediatrics based in Marlboro, NJ.
www.puredirectpediatrics.com
https://brandgroupies.com/2020-03-1844 min
Brand Groupies#36: Adam Nelson of Workhouse PRAdam Nelson is the founder and CEO of Workhouse - one of the country's leading public relations and integrated creative agencies. Based in NYC for over 20 years, Workhouse provides forward-thinking public relations, social media, brand promotion, creative consulting and modern day marketing.
www.workhousepr.net
https://brandgroupies.com/2020-01-3150 min
Brand Groupies#35: Keith Fiori of Rogue CreativeNew Jersey native Keith Fiori is an influential staple in the design and branding community. Keith has produced internationally recognized work for some of the industry’s most influential fashion brands, including the iconic logo for American Eagle Outfitters. With 20+ years as Creative Director and VP Graphic Design for such leading New York City fashion and retail companies as Polo Ralph Lauren, Tommy Hilfiger, American Eagle Outfitters, and Ovadia, Keith has successfully led multiple design teams in branding, graphic design, packaging, and marketing resulting in millions in global sales.
Now, as founder and creative director of independent branding studio Rogue Cr...2019-12-2852 min
Brand Groupies#34: Taylor and Haley Jones of Jones BarLaunched in 2015 by Founder/CEO Taylor Jones, along with his sister/President Haley Jones, Jones Bar is the Manasquan, NJ-based bar company selling super delicious bars with 100% organic ingredients that are about as close as you can get to eating whole foods in their most natural state.
www.jonesbar.com
https://brandgroupies.com/2019-11-1928 min
Brand Groupies#33: Dr. Tommy Dandrea of Monmouth Pain & RehabilitationDr. Tommy Dandrea is the founder and CEO of Monmouth Pain & Rehabilitation, a system of multidisciplinary wellness and rehabilitation centers in New Jersey. As leaders in a progressive movement in the field of pain management, Monmouth Pain & Rehabilitation is a group of physicians, physical therapists, chiropractors, and acupuncturists working together to offer patients the most comprehensive, well-rounded, and successful plans of pain management imaginable. Locations include Shrewsbury, Wall, Lacey, and Freehold, NJ.
www.monmouthpain.com
https://brandgroupies.com/2019-08-1337 min
Brand Groupies#32: Des Dalia of Broad Street Dough Co.Des Dalia is the founder and owner of Broad Street Dough Co., featuring fresh, made-to-order doughnuts and over-the-top custom creations. With two locations in Oakhurst and Freehold Township, NJ, Broad Street Dough Co. boasts 39 (and counting) different types of doughnuts on the everyday menu, plus numerous specials. They also offer vegan, gluten free and parve doughnuts, and are certified Kosher Dairy.
www.broadstreetdoughco.com
https://brandgroupies.com/2019-07-0334 min
Brand Groupies#31: Jon Levine of Hol Truth HealthJon Levine is a certified holistic health coach and founder of Hol Truth Health coaching services. Jon also hosts The Hol Truth Podcast to educate, empower, and entertain its viewers to create healthier, happier lives!
www.holtruthhealth.com
https://brandgroupies.com/2019-06-1344 min
the dreamcatchers podcastS2, E2: What's the WORD: HUSTLE with Caren Boscaino, Lori Sawyer, Josh Gryvatz, and Carey BaloghRecorded LIVE from Orangetheory in Shrewsbury, NJ... The Dreamcatchers dish with the local inspirational duo - Caren Boscaino & Lori Sawyer of Clean Cut Fitness & Nutrition. Marissa & Jamie also invited friends & likeminded colleagues, Josh Gryvatz of Deliboy and Carey Balogh of Brand Groupies to join in the magic-making session. And guess what? Even Ming Chen of A Shared Universe Podcastudio chimed in. Listen to how their professional webs are all connected and laugh with a group of people who are NOT afraid to HUSTLE!!!2019-06-111h 12
Brand Groupies#30: Greg Carbone of Carbone Training SystemsGreg Carbone is the founder and owner of Carbone Training Systems, the only gym in Monmouth County to be voted “Best of Monmouth” since 2013. Located at 246 Industrial Way West in Eatontown, NJ, Carbone Training Systems is a one-of-a-kind hybrid fitness center offering group fitness, sports performance and personal training programs for every level of fitness.
www.carbonefitness.com
https://brandgroupies.com/2019-05-1427 min
Brand Groupies#29: Danielle Diamond of Xen Strength YogaDanielle Diamond is the founder of Xen Strength Yoga, yoga sculpt classes that give you a total-body workout, combining heart-pumping cardio benefits from a nonstop flow with an increased metabolism from yoga sculpt moves. Danielle recently opened her Xen Strength Yoga studio in Manasquan, NJ to expand her online brand of classes and teacher training.
www.xenstrength.com2019-04-2449 min
Brand Groupies#28: Jamie Sussel Turner, the Less Stress CoachJamie Sussel Turner, also known as the "Less Stress Coach," is a professional coach, speaker, and award-winning author. Her books include "Less Stress Business: A Guide for Hiring, Coaching, and Leading Great Employees" & "Less Stress Life: How I Went From Crazed To Calm and You Can Too!"
www.lessstresscoach.com
https://brandgroupies.com/2019-04-1034 min
Brand Groupies#27: Dr. Rich Mojares of Family First Urgent Care & Primary Physicians"Dr. Rich" Mojares is the medical director & owner of Family First Urgent Care in Toms River and Oakhurst, NJ, as well as Family First Primary Physicians in Oakhurst. Dr. Rich speaks on behalf of business and entrepreneurship throughout the nation, and is constantly leading and developing his team with an entrepreneurial mindset and vision.
www.familyfirst-urgentcare.com
www.familyfirst-primaryphysicians.com
https://brandgroupies.com/2019-03-2134 min
Brand Groupies#26: Mike Hernandez of The Wedding EstablishmentMike Hernandez is the founder & CEO of The Wedding Establishment, serving couples in the Tri-state area since 2017. The Wedding Establishment offers the first of its kind, a true collaboration of creatives under one roof to save you time, money and stress when planning your wedding. Located at 23 West Front Street in Red Bank, NJ.
www.theweddingest.com
https://brandgroupies.com/2019-03-0238 min
Brand Groupies#25: Camryn Monteforte & Sean Farawell of Meemom'sCamryn Monteforte and Sean Farawell are the owners of Meemom's, located in Wall Township and Middletown, NJ (with a Brick Township location coming soon). Meemom's restaurant specializes in unique and fun takes on your traditional breakfast and lunch items, including its famous french toast that comes in over 20 varieties!
www.meemoms.com
https://brandgroupies.com/2019-02-1641 min
Brand Groupies#24: Dr. Angela Jones of Ask Dr. AngelaDr. Angela Jones of the Ask Dr. Angela brand is an award-winning and board-certified obstetrics and gynecology expert. A sought-after doctor and speaker, Dr. Angela empowers women all over the world through her Ask Dr. Angela Podcast and blog(and pregnancy book coming soon)!
www.askdrangela.com
https://brandgroupies.com/2019-02-0131 min
Brand Groupies#23: Mary Balogh, AuthorMary Balogh is an award-winning and 35-time New York Times bestselling author of historic romance novels. She has written more than 100 historical novels and novellas, and continues to write, build her brand, and inspire readers all over the world.
www.MaryBalogh.com
https://brandgroupies.com/2019-01-1937 min
Brand Groupies#22: Marilyn Schlossbach of Langosta Lounge, Pop's Garage, Asbury Park Yacht Club and more!Marilyn Schlossbach is the executive chef and owner of The Marilyn Schlossbach Group which includes Langosta Lounge, Pop’s Garage, Asbury Park Yacht Club, and Marilyn Schlossbach Catering and Events. Marilyn is the founder of Food For Thought by The Sea (a not-for-profit food truck), her first cookbook Feed This Community (11 Chapters for 11 Charities), Wave of Balance Moringa wellness supplement company, and ongoing charitable holiday community dinners.
www.marilynschlossbach.com
https://brandgroupies.com/2018-12-2847 min
Brand Groupies#21: David Ragosa of Kono PizzaDavid Ragosa is the co-founder and owner of Kono Pizza. Brought over from Italy, the Kono cone is pizza reinvented for American consumers who can now enjoy their favorite Italian dish made from only high-quality ingredients, with mobility in mind!
www.konousa.com
https://brandgroupies.com/2018-12-1043 min
Brand Groupies#20: Holly Migliaccio of Rook CoffeeHolly Migliaccio co-founded Rook Coffee in 2010 with her childhood friend Shawn Kingsley. Rook Coffee currently boasts 11 retail locations throughout Monmouth County, NJ, with a 12th store on the way in Ocean County, a roastery a cold brew brewery, and an online coffee subscription service.
www.rookcoffee.com
https://brandgroupies.com/2018-11-2051 min
Brand Groupies#19: Tammy & Kerry O'Brien of O'Brien RealtyTammy and Kerry O'Brien are the founders of O'Brien Realty, with office locations in Monmouth Beach, Oceanport, Atlantic Highlands and soon to Rumson, NJ.
www.obrienrealtyllc.com2018-11-0243 min
Brand Groupies#18: Anthony Migliaccio of Anthony Migliaccio StudiosAn established painter and former gallery owner, artist Anthony Migliaccio of Anthony Migliaccio Studios has been exhibiting his work for over 40 years. He is featured in Who's Who in American Art and his plein-air and studio paintings can be found in international collections - from London to Taiwan.
www.anthonymigliaccio.com
https://brandgroupies.com/2018-10-1834 min
Brand Groupies#17: Dani Fiori of Sweet Dani BDani Fiori is the founder of Sweet Dani B, an intermixed cookie kitchen, cafe, and cookie art workspace located in Asbury Park, NJ. Offering couture cookie creations for all of life's sweet occasions, entrepreneur Dani Fiori's motto is "Life is Sweet."
www.sweetdanib.com
https://brandgroupies.com/2018-09-2839 min
Brand Groupies#16: Darren Weinstein of Bagel MastersDarren Weinstein is the owner of Bagel Masters, located in Shrewsbury, NJ. Offering breakfast, lunch, catering and delivery, Bagel Masters is renowned for its bagels that are hand-rolled, kettle boiled and baked fresh daily. Soft on the inside, crispy on the outside.
www.bagelmasters.com
https://brandgroupies.com/2018-08-3122 min
Brand Groupies#15: Jason & Jeremy Julio of Last Bite Mosquito & Tick ControlJason and Jeremy Julio are the brothers and entrepreneurs behind Last Bite Mosquito & Tick Control. Based in Middletown, NJ, this family-owned and operated business helps people reclaim and enjoy their yards again by eliminating the nuisance of pesky mosquitoes and ticks. www.lastbitemosquito.com
https://brandgroupies.com/2018-08-0829 min
Brand Groupies#14: Renee Dorski of JÜS OrganicRenee Dorski is the founder and owner of JÜS Organic, an all-organic vegetarian cafe in Atlantic Highlands, NJ. More than a juice bar, JÜS Organic offers light fare including breakfast, lunch, weekend brunch, juices and smoothies, with an indoor and outdoor community space.
https://brandgroupies.com/2018-07-2341 min
Brand Groupies#13: Marissa Klein & Jamie Sztoser of Choice Fashion & MediaBased in Monmouth County, NJ, Marissa Klein and Jamie Sztoser are the powerhouse sisters and entrepreneurs behind Choice Fashion & Media, a full service boutique staffing firm in New York City.
www.choicecofashion.com
https://brandgroupies.com/2018-07-021h 15
Brand Groupies#12: Carlos Serrano of Empanada GuyCarlos Serrano is the founder of Empanada Guy, the fast growing brand of gourmet food trucks and restaurants specializing in empanadas and other traditional Latin dishes.
www.empanadaguy.com
https://brandgroupies.com/2018-06-1650 min
Brand Groupies#11: Sally Monterrosa of Boho Hair SalonSally Monterrosa is the founder and owner of Boho Hair Salon, a full-service salon located in the heart of Asbury Park at 621 Lake Avenue.
www.bohohairsalon.com
https://brandgroupies.com/2018-05-2523 min
Brand Groupies#10: Josh Gryvatz of Deliboy DeliveryJosh Gryvatz is the founder and owner of Deliboy Delivery, a prepared foods delivery service. Chef-owned and operated, Deliboy Delivery offers ready-to-eat, custom made meals delivered to your door. Currently serving Monmouth, Ocean and Middlesex Counties in NJ.
www.deliboydelivery.com
https://brandgroupies.com/2018-05-1543 min
Brand Groupies#9: Dickie Palazzo, Koren Palazzo-Spadavecchia & Betsy Palazzo-Dudick of Purr'n Pooch Pet ResortsDickie Palazzo is the founder and owner of Purr'n Pooch Pet Resorts, with locations in Tinton Falls and Wall, NJ. Established in 1970, Purr'n Pooch is family-run by Dickie and his daughters Karen Palazzo-Spadavecchia and Betsy Palazzo-Dudick.
www.purrnpooch.com
https://brandgroupies.com/2018-05-0330 min
Brand Groupies#8: Beth Herbruck of Good Folk Supper ClubBeth Herbruck is the founder and visionary behind Good Folk Supper Club, which celebrates good folk for a good cause. The Good Folk Supper Club creates 'pop-up' charitable dining adventures that take place in unique locations in and around New Jersey.
www.goodfolksupperclub.com
https://brandgroupies.com/2018-04-1743 min
Brand Groupies#7: Jessica Carroll of OrganistaJessica Carroll is the founder and owner of Organista, an award-winning home organizing company specializing in the area of decluttering. www.organistahome.com
https://brandgroupies.com/2018-04-0321 min
Brand Groupies#6: Olivia Moglino of Liv Nut FreeOlivia Moglino is the founder and owner of Liv Nut Free (www.livnutfree.com), a Holmdel-based company that produces baked goods which are peanut and tree-nut free.
https://brandgroupies.com/2018-03-1620 min
Brand Groupies#5: Nick Napoletano of Mr. Pizza SliceNick Napoletano is the owner of Mr. Pizza Slice in Red Bank, NJ.
https://brandgroupies.com/2018-02-2629 min
Brand Groupies#4: Marcy Ragan of Relish Your ChefMarcy Ragan is the chef and owner of Relish Your Chef, a custom tailored personal chef service and caterer.
https://brandgroupies.com/2018-02-1239 min
Brand Groupies#3: Kelli Suozzo of Bowerbird Interior DesignKelli Suozzo is the founder and owner of Bowerbird Interior Design.
https://brandgroupies.com/2018-01-2325 min
Brand Groupies#2: Ming Chen of A Shared Universe & AMC's Comic Book MenMing Chen is the co-founder of A Shared Universe podcast studio, a host of The Ming and Mike Show, and on the AMC TV show Comic Book Men.
https://brandgroupies.com/2018-01-2353 minBrand Groupies#1: Introduction to Brand Groupies PodcastCarey Balogh, founder and chief groupie of Brand Groupies, talks to entrepreneurs about branding and rockin' your brand.
https://brandgroupies.com/2018-01-1754 min