Shows
Ops CastBalancing Strategic Projects and Tactical Needs in Ops with Carissa McCallText us your thoughts on the episode or the show!On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.Tune in to...2025-07-2941 min
Marketing Ops ConfessionsUntangling Processes (ft. Carissa McCall)MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts for your audience, and how to manage the balance of maintenance and innovation.2022-07-1457 min
Ops CastMy Marketing Ops Journey with Carissa McCallText us your thoughts on the episode or the show!In this episode we talk with Carissa McCall about her journey through roles in sales/inside sales, customer success and customer success operations, product marketing, and channel partnerships before landing in marketing operations.Carissa shares lessons about:Self-awareness - knowing what kind of work she enjoyed (and didn't)Being opportunistic and persistentLeveraging resources to learn about new topicsIf you are new to Marketing Ops or just considering it, you can get some inspiration from Carissa.Recorded LiveEpisode...2022-01-1850 min