Shows
Don't Forget Your TicketsWhy your sponsorship strategy needs a human heartbeat: Insights from James Wynne, founder of Playbook SponsorshipIn this episode of Don’t Forget Your Tickets, we’re joined by James Wynne—founder of Playbook Sponsorship and a sponsorship leader whose work has spanned the Caribbean Premier League, Digicel, Guinness under Diageo, and powerhouse football brands like Chelsea and Manchester United.James shares his personal journey from working with global giants to launching his own consultancy—and along the way, he unpacks the biggest opportunities and challenges in sports sponsorship today.Key themes you’ll hear about: ✅ The importance of authenticity: Why authentic stories and shared va...2025-06-1926 minDon't Forget Your Tickets50th Episode Anniversary Podium Special: Brooke Arthur on Olympic Ticketing, Growth, and StorytellingTo celebrate the 50-episode milestone of Don’t Forget Your Tickets, we’re revisiting our most downloaded guests in a special mini-series: the Podium Specials.First up is Brooke Arthur—a ticketing expert whose journey spans from her early days at Vancouver 2010 to her role in hospitality ticketing at Paris 2024. Throughout her career, Brooke has worked at some of the most high-profile global events, shaping exceptional fan experiences in environments where precision and passion meet.In this episode, Brooke shares: ✅ What it means to work in t...2025-06-1032 min
Future of Consumer Marketing15M Tickets = AI Pricing That Actually Works at TicketCoIn this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Carl-Erik Michalsen Moberg, CEO and Co-Founder of TicketCo. TicketCo began as a solution to outdated ticketing infrastructure in Norway's event industry and has evolved into one of Europe's fastest-growing sports ticketing platforms. What started as a necessity for their own mountain festival has grown into a company that holds monopoly positions in Norwegian sports and is rapidly expanding across the UK and Ireland. Moberg shares how they disrupted an industry dominated by legacy providers through strategic focus, innovative pricing models, and community building that elevates the...2025-05-3028 minDon't Forget Your TicketsFrom Zero to Stadium Hero: Daniel Cook (Head of Ticketing, WRU) on Digital Strategy, Data, and the Demands of MatchdayWhat does it take to go from zero experience in ticketing to leading one of Europe’s largest stadium operations?In this live rooftop conversation from Manchester, we catch up with Daniel Cook, newly appointed Head of Ticketing at Principality Stadium and Welsh Rugby Union (WRU). One year after his first appearance on the podcast, Daniel shares how he worked his way up, the challenges of balancing rugby and global concert operations, and what it means to own and leverage data in a digitally driven stadium environment.From preparing for the Oasis world to...2025-05-0630 minDon't Forget Your TicketsWhat it takes to land your dream job in Sports: Insights from James Gershfield, Head of Sports & Entertainment at Forsyth BarnesWhat does it take to land a top job in Sports?We're live with a new season of Don't Forget Your Tickets, and in this opening episode of season seven, James Gershfield, Head of Sports & Entertainment at Forsyth Barnes, reveals the key traits that separate candidates who apply from those who get hired.With experience recruiting for Manchester United, Real Madrid, ATP Tour, and the PGA, Gershfield identifies three must-have qualities for Premier League clubs: deep industry experience, a revenue-driven mindset, and leadership that drives progress. Clubs ahead of the curve now prioritize AI-driven analytics...2025-03-1922 minDon't Forget Your TicketsSteve Kavanagh (interviewed by Greig Box Turnbull) on Bridging Financial Gaps in English Football - A Live Special from Emirates Stadium in LondonHow Can EFL Clubs Build a Sustainable Financial Future?Tight margins, rising costs, and unpredictable revenue streams can make or break a football club’s future. So how can EFL clubs create a financial model that balances ambition with long-term stability?At Don’t Forget Your Tickets at Emirates Stadium, Steve Kavanagh, former Millwall CEO and Non-Executive Director of the EFL, sat down with Greig Box Turnbull to explore the financial realities of running a football club in the English Football League.In this episode, they discuss:The biggest financial pres...2025-03-1023 minDon't Forget Your TicketsDominik Schreyer (interviewed by Thom Airs) on The Future of Ticketing - A Live Special from Emirates Stadium in LondonWhat Will Buying a Match Ticket Look Like in the Future?As ticketing technology evolves and fan behaviors shift, how will clubs adapt to keep stadiums full and fans engaged?For the final episode from Don’t Forget Your Tickets at Emirates Stadium, Professor Dominik Schreyer from WHU – Otto Beisheim School of Management sat down with Thom Airs to explore the future of ticketing, spectator behavior, and the role of data and psychology in shaping matchday experiences.In this episode, they discuss:The evolving land...2025-03-1022 minDon't Forget Your TicketsMads Liabø and Carl-Erik Moberg (interviewed by Clare Kenny) on Balancing Tradition and Innovation in Today's Football - A Live Special from Emirates Stadium in LondonHow Can Clubs and Tech Providers Shape the Future of Ticketing—Together?The best innovations in football rarely happen in isolation—they thrive when clubs and technology providers work hand in hand. But what does that kind of partnership actually look like in practice?At Don’t Forget Your Tickets at Emirates Stadium, Mads Liabø, Marketing Manager at SK Brann, and Carl-Erik Michalsen Moberg, CEO of TicketCo, sat down with Clare Kenny to discuss how Brann and TicketCo are working side by side to push the boundaries of ticketing and fan engagement.In th...2025-03-0322 minDon't Forget Your TicketsMartin Dunford (interviewed by Alex Eagle) on the Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in LondonHow Are Mobile Apps Transforming Fan Engagement in Football?In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful tools for engagement, loyalty, and revenue generation. But how can clubs make the most of them?At Don’t Forget Your Tickets at Emirates Stadium, Martin Dunford, CTO at Urban Zoo, sat down with Alex Eagle to discuss how football clubs are leveraging digital innovation to build deeper relationships with their supporters.In this episode, they...2025-03-0313 minDon't Forget Your TicketsKjetil Sørtun (interviewed by Preyan De Silva) on Next-Gen Ticketing and Personalised Fan Experiences - - A Live Special from Emirates Stadium in LondonHow Can “Headless Ticketing” Unlock the Future of Fan Experiences?Ticketing is no longer just about selling seats—it’s about empowering clubs to build their own fan journeys. But what if your ticketing system was as flexible and open as the platforms transforming banking, retail, and media?At Don’t Forget Your Tickets at Emirates Stadium, Kjetil Sørtun, CTO at TicketCo, joined Preyan De Silva, Head of Ticketing at Wimbledon – The All England Lawn Tennis Club, to explore Next Generation Ticketing and the concept of “headless ticketing”—a flexible, API-driven approach that gives clubs co...2025-02-2418 minDon't Forget Your TicketsPhil Carling (interviewed by Adam Leventhal) on the Commercial Landscape of Football - A Live Special from Emirates Stadium in LondonThe Commercial Evolution of Football – Where Is It Heading Next?From local sponsors to billion-euro global partnerships, football’s commercial landscape has transformed beyond recognition. But what’s driven this evolution—and where is it heading next?At Don’t Forget Your Tickets at Emirates Stadium, Phil Carling, Managing Director of Football Consulting at Octagon Worldwide, sat down with Adam Leventhal of The Athletic to reflect on the journey from the turnstiles of Highbury to football’s billion-euro broadcasting era.With over 40 years of experience, including senior commercial roles at Arsenal and The FA...2025-02-2424 minDon't Forget Your TicketsKevin Dixon (interviewed by Alex Eagle) on the Evolution of Stadium Access Control Technology - A Live Special from Emirates Stadium in LondonHow has stadium access control evolved from paper tickets to cutting-edge digital solutions?In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Kevin Dixon (HID Global) takes us inside the world of venue security and fan experience, drawing from his work at FIFA World Cups, UEFA competitions, and major sporting events. He shares how the transition from barcodes to NFC technology has reduced queues, enhanced security, and improved fan experience.Beyond technology, Kevin reflects on his own football career, adding a personal touch to the conversation. We also explore:2025-02-1714 minDon't Forget Your TicketsSophie Downey and Rachel O'Sullivan (interviewed by Thom Airs) on Transforming Women's Football from Visibility to Vibrant Growth - A Live Special from Emirates Stadium in LondonCan Women’s Football Rival the Global Impact of the Men’s Game?The growth of women’s football has been nothing short of remarkable—but how far can it go? In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Thom Airs sit down with Sophie Downey and Rachel O’Sullivan, the duo behind Girls on the Ball, who have spent over a decade covering 1,000+ matches worldwide. From the 2012 Olympics to England’s Euros triumph, they’ve witnessed firsthand how visibility and investment are transforming the sport, despite historical challenges like the 50-year ba...2025-02-1721 minDon't Forget Your TicketsDavid Kynaston (interviewed by Greig Box Turnbull) on Life Long Loyalty to Small Town Football Clubs - A Live Special from Emirates Stadium in LondonWhat Keeps Fans Loyal to Their Club for a Lifetime?Football is more than just a game—it’s identity, community, and lifelong devotion. Few understand this better than esteemed historian and lifelong Aldershot Town supporter, David Kynaston, who joins Greig Box Turnbull on stage at Emirates Stadium to explore the deep emotional bonds fans have with their clubs.From attending his first Aldershot Town match in 1959 to documenting the club’s 2016-17 season in Shots in the Dark, David shares his journey as a devoted fan. Alongside Greig...2025-02-1021 minDon't Forget Your TicketsDaniel Gianmarco Krizan (interviewed by Preyan De Silva) on Facial Recognition Ticketing - A Live Special from Emirates Stadium in LondonUnlock the Future of Sports Ticketing—With Just a Smile!Join us for a fascinating conversation with Daniel Gianmarco Krizan of TruCrowd and Preyan De Silva from Wimbledon – The All England Lawn Tennis Club, recorded live at the Don’t Forget Your Tickets conference at Emirates Stadium in January 2025.Imagine walking into a stadium without the hassle of physical or digital tickets. In this episode, Daniel explains how facial recognition ticketing is transforming fan entry—offering seamless access, tackling ticket scalping, and enhancing stadium...2025-02-0522 minDon't Forget Your TicketsStefan Borson (interviewed by Adam Leventhal) on the Intersection of Football and Finance - A Live Special from Emirates Stadium in LondonFootball isn’t just about the game—it’s a billion-euro empire, thanks to the intricate work of legal and financial experts. Stefan Borson, CEO of Watchstone Group and former financial advisor to Manchester City, joins us to unravel how clubs have transformed into financial powerhouses. Through his expert lens, we explore Real Madrid's remarkable financial achievements and the sweeping changes that have reshaped football operations, making lawyers and accountants indispensable in today's complex sporting landscape.The world of football governance has never been this challenging. With UEFA's financial fair play and the Premier League's intricate rulebook, clubs...2025-01-3124 minDon't Forget Your TicketsPaul Barber OBE (interviewed by Clare Kenny) on Football's Future and Club Sustainability - A Live Special from Emirates Stadium in LondonDiscover the transformation of modern football with Paul Barber, the dynamic CEO and Deputy Chairman of Brighton & Hove Albion FC. Sharing his unique journey from dreaming of being a player to becoming a top executive, Paul provides a rare glimpse into English football's evolution after Euro 96, revealing how it reshaped the commercial ambitions of the Football Association. With tales of Brighton's strategic ascent to the Premier League, Paul gives us a behind-the-scenes look into his powerful partnership with Chairman Tony Bloom, a collaboration built on trust and a shared vision that’s turned Brighton into a club capable of ri...2025-01-3024 minDon't Forget Your TicketsFrom Local Fans to Global Engagement: Exploring Football’s Digital Future with Curt Baker from FotMobFan engagement for modern football clubs has evolved beyond simply connecting with local supporters—it’s now about reaching and resonating with a global fan base. In this episode of Don’t Forget Your Tickets, we’re joined by Curt Baker, Product Lead at FotMob, to explore how innovative digital tools are redefining the matchday experience for fans everywhere. With over 17 million monthly users, FotMob delivers live scores, personalised updates, and insights from over 500 football leagues worldwide.Curt shares how football stats apps can enhance stadium engagement, unlock new revenue streams, and even transform into marketplaces for tickets...2025-01-2123 minDon't Forget Your TicketsFrom Local Roots to European Goals: A Journey Through Northern Irish Football with Neil Coleman from NIFLDiscover the captivating journey of Northern Irish football with Neil Coleman, Head of Communication and Digital Innovation at the Northern Ireland Football League (NIFL). In this Road Trip Special of Don't Forget Your Tickets, recorded live at NIFL's offices at Windsor Park in Belfast on October 22nd, 2024, Neil shares insights into the league's ambitious five-year strategy to elevate Northern Irish football on the European stage. Central to this vision is a strong emphasis on collaboration among its 47 clubs to drive growth and enhance visibility.Neil discusses how landmark events, like the historic Europa Conference League clash between...2024-11-1117 min
ShifterFra partyfikser til internasjonal tech-gründer: Carl-Erik Michalsen MobergDa Carl-Erik Michalsen Moberg var 15-16 år tok han inngangspenger til sine hjemme-alene-fester. Nå jobber han for å erobre Storbritannia som gründer og daglig leder i TicketCo. Han deler både tips til å komme seg inn på det britiske markedet og tips til julebordet. Hosted on Acast. See acast.com/privacy for more information.2024-11-0644 minDon't Forget Your TicketsExploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC CopenhagenWhat happens when a traditional football club adopts a modern subscription model? Join us for a live special of Don’t Forget Your Tickets with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen. Mikkel shares how FC Copenhagen’s innovative approach to subscriptions has transformed fan loyalty, improved cash flow, and engaged new audience demographics.In this episode, recorded live in the Royal Tennis Hall in Stockholm in front of a live audience during the BNP Paribas Nordic Open, Mikkel dives into the challenges and...2024-10-3123 minDon't Forget Your TicketsInnovation and Fan Engagement: Inside Club Brugge's Digital Evolution with Thomas RypensWhat happens when sports collide with innovation? Join us for an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge, as he shares how the club is revolutionising fan experiences and boosting revenue through digital strategies. Learn how the integration of ticketing and merchandising, backed by a powerful data ecosystem, is transforming fan engagement.Thomas sheds light on Club Brugge's digital-first approach, especially their use of platforms like Roblox to engage younger audiences with innovative strategies like launching the Away shirt in the metaverse. He also discusses the balance between traditional sports marketing and modern digital...2024-10-2433 minDon't Forget Your TicketsQueues or NOQ? The Final Piece in the Stadium Data Puzzle with Param Kanabar, CEO and Founder of NOQIn this Live Special episode of Don't Forget Your Tickets, recorded at Cherry Red Records Stadium, Param Kanabar, CEO and founder of NOQ, shares the story of how a frustrating concert experience led him to create a solution that eliminates queues and boosts revenue for event organisers.Param discusses how NOQ has evolved into a comprehensive financial operating system, offering seamless experiences for both attendees and organisers. With his background as a CFO, he highlights the financial complexities of large-scale events and the importance of integrated systems.He also shares his journey from corporate CFO...2024-10-1528 minDon't Forget Your TicketsDriving Charitable Contributions Through Ticket Sales: Julien Lepron's Insights from PSG to Common Cents FranceIncorporating charitable donations into the ticket-buying process is a powerful way to support important causes, enhance customer experience, and build a positive brand image. In the latest episode of TicketingPodcast.com, we explore this innovative upselling strategy with Julien Lepron, a Partner and Consultant at Common Cents France. Founded in 2012, Common Cents boasts clients like Paris Saint Germain, Rugby World Cup France 2023, and the Paris 2024 Olympics.Julien Lepron’s journey is remarkable. As the former Head of Customer Experience at Paris Saint Germain, Julien gained invaluable insights into ticket sales and fan engagement. Leveraging this experience, he no...2024-08-1221 minDon't Forget Your TicketsLeveraging Customer Data: Insights from Stefan Lavén, CEO of DataTalksAre you a ticketing manager or a sports executive eager to unlock the full potential of customer data? Then our latest episode of TicketingPodcast.com is a must-listen. We sat down with Stefan Lavén, the visionary CEO and founder of DataTalks, to delve into how customer data can revolutionise your ticketing strategy and drive revenue growth.From Data Enthusiast to Industry LeaderStefan Lavén's journey is rooted in a deep passion for data and its transformative power. Starting his career in various data-centric roles, Stefan eventually founded DataTalks in 2018 with a cl...2024-07-1730 minDon't Forget Your TicketsFrom Ticketing Manager to CEO: Fredrik Söderberg's Journey with AIK"Don’t chase your dreams. Build your dreams." This could be the motto for the latest episode of TicketingPodcast.com, where we sit down with Fredrik Söderberg, CEO of the renowned Swedish football club AIK.If you’re looking for in-depth perspectives on ticketing and its importance for your football club – look no further. This episode has everything you need and more. Fredrik’s unique career trajectory, from heading the ticketing department to leading one of Sweden's biggest top-tier football clubs, provides an extraordinary perspective on the intersection of sports management and ticketing.What to E...2024-07-0231 minDon't Forget Your TicketsOne Click Away - a Live Special from the Football Business Summit in Prague, featuring Kjetil Sørtun and discussing next-generation ticketing solutionsOne Click Away. That was the title of the show when Carl-Erik Moberg welcomed Kjetil Sørtun on stage at epet Arena in Prague on June 5, 2024, for a Live Special of TicketingPodcast.com, discussing next-generation ticketing solutions.The event took place at the Football Business Summit, gathering football industry executives from all over Europe for a full day of learning and networking. This year’s focus was innovation, a theme that resonates deeply in this podcast episode, brought to you in its entirety as it happened in Prague.Kjetil Sørtun, CTO at Tick...2024-06-1118 min