Shows
The Committed Creative Podcast#82 Tips for Hosting a Successful PodcastIn the final episode of season six, I reflect on my podcasting journey and share tips for launching and maintaining a successful podcast. I talk about the importance of choosing a catchy podcast name, creating an eye-catching thumbnail, and developing an engaging intro and outro. Key Takeaways:Choose a catchy podcast name that aligns with your theme and consider SEO considerations for discoverability.Create an eye-catching thumbnail that reflects your branding and use photos to personalise it.Keep the intro concise and engaging, and include a call to action in...2023-12-0628 min
The Committed Creative Podcast#81 Tapping into Your Creativity with Amanda KendleIn this episode of The Committed Creative podcast, Amanda shares her journey from accidentally starting her own business after her son was born to building a successful career in podcasting, social media training, and teaching creativity. Amanda speaks about the importance of blogging and content creation for businesses, the challenges of finding work-life balance as a self-employed creative, and the impact of social media on creativity. Amanda also provides insights into her work with the Creative Schools program and offers advice for those looking to transition from a 9 to 5 job to pursue their creative passions....2023-11-2950 min
The Committed Creative Podcast#80 From Self-Care to Business Success with Cat WestellCat Westell is the founder of Amoret Muse, a self-care product-based business. She started her business during the COVID-19 lockdown as a way to practice self-care and create products that promote relaxation and well-being. In this episode, Cat discusses the importance of being present and making decisions from a place of clarity. She also emphasises the significance of self-care in maintaining a healthy work-life balance. Cat shares her experiences with burnout and how she overcame it by communicating her needs and taking time for herself. She highlights the importance of celebrating wins and continuously growing as...2023-11-2240 min
The Committed Creative Podcast#79 Leading with Kindness with Monica BeazleyMonica Beazley is the founder of Monarch Management, a company that supports leaders in cultivating self-awareness, emotional intelligence, and resilience. With a background in corporate and sports management, Monica is passionate about empowering leaders to create positive change in their organisations and communities.In this episode of The Committed Creative podcast, Monica shares her journey from a corporate career to starting her own business, driven by the desire to see more gender equality and support for women in leadership positions. Monica highlights the power of vulnerability, authenticity, and gratitude in effective leadership, and delves into how...2023-11-1552 min
The Committed Creative Podcast#78 The Art of Never Giving Up with Mackenzie BurgoyneMackenzie is the founder of the fitness business Dubbel and in this episode, he shares his journey from soccer player to starting his own business during COVID.He discusses the importance of providing value and showcasing expertise on social media to grow a personal brand. Mackenzie also talks about the mental and physical challenges of running long distances and how they relate to running a business. He emphasises the importance of goal setting, strategic thinking, and sustainability in both running and business. Mackenzie provides tips for organic social media growth and highlights the significance of s...2023-11-0844 min
The Committed Creative Podcast#77 Creating a Connected Community with Ashley MatkovicIn this episode of the Committed Creative Podcast, I interview Ashley Matkovic, the founder of one of Perth's biggest business networking groups, Fusion Biz Co.Ash shares her journey over the past seven years - from quitting the corporate job she hated to navigating an events business during covid. Possibly my favourite moment from the podcast was when I asked Ash if she'd ever envisioned Fusion growing as big as it's become, only for her to answer with a resounding 'yes'. I friggin' loved that confidence and self-belief that Ash knew she was...2023-11-0146 min
Business Ready For SaleBusiness Ready For Sale - Interviewed By Carmen Allan-PetaleSend us a textI love it when I get interviewed for someone else's podcast because then I know I am talking about things that interest someone else. Whilst a lot of questions I get asked when speaking with business owners are the same questions, it's also the case that every business is different and every owner has their own personal circumstances and their own questions. Hence, being interviewed brings things out that may otherwise not be discussed. Enjoy this episode where I cover many things about selling a business.On the episode, I am...2023-11-0149 min
The Committed Creative Podcast#76 Preparing Your Business for Sale with John DentonIn this episode of the Committed Creative Podcast, I interview John Denton, a business coach who specialises in preparing businesses for sale. John shares his expertise on how to get a business ready for sale, the challenges business owners face during the selling process, and the key factors buyers should consider when purchasing a business. He emphasises the importance of systemising a business, separating the owner from the day-to-day operations, and having clean and up-to-date financials. John also discusses the advantages and disadvantages of starting a business versus purchasing an existing one, as...2023-10-2544 min
The Committed Creative Podcast#75 Living a Life You Love with Amanda EwinAmanda Ewin is a lifestyle coach and meditation teacher who helps high-achieving women shift from feeling stuck to living a magnificent life. With a background in podiatry, Amanda realised her true passion was in helping people live better lives and find joy. She is the host of the Bounce Out of Bed podcast and is dedicated to helping her clients prioritise themselves and find their true values.Key takeaways from this episode:- It's important to prioritise joy and find activities that bring you happiness.- Setting boundaries and surrounding yourself wi...2023-10-1844 min
The Committed Creative Podcast#74 The Power of Perseverance with Lizelle HartleyLizelle Hartley is a well-known fashion designer, stylist, and business coach. She has recently released a memoir about her life and the challenges she faced on her journey to becoming a successful entrepreneur.From living in poverty after a car accident to starting her own fashion house, Lizelle's journey is a testament to the power of resilience and determination. She now helps other business owners achieve their goals through personal and business mentoring.Key takeaways from this episode:- Lizelle's challenging childhood, including a car accident that left her family in...2023-10-1149 min
The Committed Creative Podcast#73 Writing Epic Web Copy with Carmen Allan-PetaleThis week on the Committed Creative Podcast, I talk about how I help businesses bring their brands to life through engaging website copy. I discuss the importance of creating engaging website content that keeps users on the page and leads to conversions, and how you need to clearly define the main call to action and make it prominent on the website. Key takeaways:Clearly define the main call to action and make it prominent on the website.Align the website content with the user's search intent to reduce bounce rates.Optimise each serv...2023-10-0424 min
The Committed Creative Podcast#72 Bounce Out of Bed with Amanda Ewin and Carmen Allan-PetaleThis week on the podcast, we have something a little different - I'm being interviewed! This episode is for the Bounce out of Bed podcast, which is hosted by Amanda Ewin, but Amanda kindly said I could share the podcast on The Committed Creative - so here it is! In this episode, I talk about how I'm passionate about helping businesses communicate their stories effectively to connect with their audience. I'm a big believer in the power of authenticity and values-driven marketing to attract ideal clients and create meaningful connections.Key takeaways...2023-09-2755 min
The Committed Creative Podcast#71 Finding Your Purpose with Lala MacnabLala Macnab is a business mentor and educator who owns and operates five businesses. She is the owner of Paper and Ink Studios, a wedding stationery business, and the founder of the Creative Republic, an Etsy store that sells photographic backdrops. Lala is also involved in an Amazon FBA business and recently started a business called Good Vibe Scents, which sells inspirational car air fresheners. She is passionate about helping small businesses succeed and is known for her expertise in branding and design.In this episode of the Committed Creative Podcast, Lala shares her journey of starting a...2023-09-2049 min
The Committed Creative Podcast#70 Business Coaching Using AI with Em GeeEm Gee is a marketing and mindset coach who helps women become unstoppable in their businesses. She is also an AI enthusiast and is currently working on a project to integrate AI into her coaching programs.In this episode of the Committed Creative Podcast, I chat with Em Gee about her journey from studying marketing to becoming a teacher and eventually starting her own coaching business. Em Gee emphasises the importance of having a solid foundation in marketing and understanding your ideal client. Em also discusses her recent ADHD diagnosis and how it's impacted her li...2023-09-1347 min
The Committed Creative Podcast#69 Get your Business into the Media with Carmen Allan-PetaleAs a former journalist and now as a PR consultant, I've sat on both sides of the media train. On this week's episode of The Committed Creative, I give you some tips on how you can get your business into the media and reap all the benefits of free publicity.Keeping in mind that these days media coverage is not limited to traditional outlets like TV and magazines, I give advice on how create an effective pitch that gets you seen.During the podcast, I dive into:- How media coverage provides free pu...2023-08-0947 min
The Committed Creative Podcast#68 Explaining The StoryBrand Framework with Carmen Allan-PetaleThis week, I deep dive into one of my favourite ways of telling brand stories - using Donald Miller's StoryBrand Framework.The StoryBrand process is about creating clarity in messaging so that customers understand the value of what businesses offer, which ultimately leads to higher engagement and sales. In the podcast, I summarise it for you, so you don't have to read it!Put simply, this is what's involved:A Character: The character is your customer, not your brand. They should have a want or a need, which provides the m...2023-08-0248 min
The Committed Creative Podcast#67 Marketing Your Business with YouTube with Marcus SvedinYouTube Ads Specialist, Marcus Svedin, joined me on The Committed Creative podcast this week, and gave some great insights on how to use YouTube to market and grow your business.Marcus is the co-founder of Titan Marketer, a YouTube advertising company, and he spoke about the benefits of YouTube advertising and why it is a valuable platform for businesses. The key takeaways Marcus shares include:- The targeting capabilities of YouTube ads and how they can reach potential customers who are ready to buy.- Tips for creating engaging video ads and g...2023-07-2643 min
The Committed Creative Podcast#66 How Resilience Leads to Business Growth with Shannon StoneMarketing expert Shannon Stone joined me on The Committed Creative podcast this week, and I was thrilled to have her on because I know how knowledgeable she is when it comes to business growth.Shannon shared with me her journey of starting her own business after leaving a toxic relationship and finding her passion for marketing. She discusses the importance of self-trust and the need to listen to your own intuition when making decisions - something that she has improved on over the years and which has led her to great things.The key takeaways...2023-07-1939 min
The Committed Creative Podcast#65 Cultivating a Positive Mindset for Business with Breanna MayThis week on the podcast, I hosted Breanna May, and I was suuuuuper duper excited because Bre used to be my business coach and I put some of my success down to her awesomeness.So naturally, I knew I had to have her on The Committed Creative because she has a lot of wisdom to share.During our chat, Bre emphasises the importance of mindset in achieving success and discusses how she helps women overcome their fears and limiting beliefs. She also highlights the need for authenticity and self-discovery in business and offers advice on fi...2023-07-1246 min
The Committed Creative Podcast#64 Embracing the Natural Path of Chinese Medicine with Benjamin O'BrienThis week on the podcast, my guest was Benjamin O'Brien who is the owner of The Natural Medicine and Nutrition Clinic. Benjamin has studied Chinese Medicine all over the world - including in China where he also taught acupuncture. In the podcast, we talk about:How Benjamin trained for decades to become a master of his work.Why finding a good mentor is the route of all success.It's not simply good enough to be good at what you do - if you want to run a successful business then you need to learn ho...2023-07-0537 min
The Committed Creative Podcast#63 - Following a Creative Vision with Alysha AnemaThis week on the podcast, I spoke with Alysha Anema, who is the owner of Anema Designs and Illustrations.Alysha is a talented artist and after a false start in accounting realised her true calling was all things creative - namely, design and art!In the podcast, we talk about:How Alysha made the jump from working for a creative agency to working for herself.How she found a government-funded program that helped her to set up her business.Why she loves freelancing and what she misses about agency life.How she finds her...2023-06-2838 min
The Committed Creative Podcast#62 Making a Business Out of a Hobby with Emilie OttoThis week on the podcast, I spoke with Emilie Otto, who is the owner of House of Hobby, an art studio for budding artists in Perth.House of Hobby hosts up to seven workshops a week and the business has created a vibrant community of hobbyists who love to come together and share their passion for art.In the podcast, we talk about:How Emilie went out on a whim and bought House of Hobby during COVID... and how it actually worked in her favour!The marketing methods Emilie uses to get her business...2023-06-2141 min
The Committed Creative Podcast#61 Creativity in Real Estate with Emma OliverThis week on the podcast, I spoke with Emma Oliver, who is a buyers agent for The Agency, and also a costume maker and artist!You might not think buying houses is very creative but there's actually a fine art to getting a property that is going to make you money, vs purchasing a dud.In the podcast, we talk about:What a buyers agent actually does.How you can look at a house creatively to see its potential.Why buying the worst house in the best street is always a winning investment.How...2023-06-1447 min
The Committed Creative Podcast#60 Growing Your Business on TikTok with Ashley WrightThis week on the podcast, I spoke with Ashley Wright, who is the owner of Smash Cactus Media, a social media agency based in London.Ashley is a TikTok expert and works with a range of product businesses, helping them to grow through social media engagement.In the podcast, we talk about:How if your business is on Instagram, it should probably be on TikTok.How it's easier and faster to grow your business on TikTok than most other social media platforms at the moment.How to capitalise on your TikTok account if a...2023-06-0744 min
The Committed Creative Podcast#59 Tapping into Your Creative Powers with Jody RolphThis week on the podcast, I spoke with Jody Rolph, who is the founder of The Creative Gathering, about her epic annual event held in Rockingham, Western Australia.Jody was inspired to launch The Creative Gathering for the first time last year after being driven to show people that they are more creative than they may think.With zero events experience, Jody embarked on creating an amazing event and saw great success, even in a world that had just come through the other side of COVID lockdowns. This year, The Creative Gathering is returning in...2023-05-3137 min
The Committed Creative Podcast#58 Unlocking the Power of Mind-Body Wellness With Rebecca LehrerThis week on the podcast, I spoke with Rebecca Lehrer, who is the founder of Levity Chiropractic, a chiropractic clinic based in Mount Lawley, Western Australia. Rebecca was motivated to launch her business because she saw the way chiro can change lives - and the kind of chiro Rebecca specialises in is different to most.Rebecca uses the NetworkSpinal technique, which is a very gentle chiro method that work on the patterns of mechanical tension in the body that impact the brain and spinal cord.In the podcast, we talk about:What le...2023-05-1156 min
The Committed Creative Podcast#57 The Latest in Marketing (PR, SEO, ChatGPT and more!) with Carmen Allan-PetaleThis week on the podcast, I answer some questions put to me by members of the Facebook Community Badass Business Co., run by Rebecca Kelly from Ladies HQ.These are the questions I answer:The term 'marketing' is a broad umbrella term - what does it cover?How do you get businesses in the media and gain media exposure?I hired a copywriter to write my website but my Google ranking hasn't improved. What’s wrong?How can I make ChatGPT work for me?If you've ever wanted to get your business into the media bu...2023-05-0436 min
The Committed Creative Podcast#56 Online Store Success with Jacinta TaylorThis week on the podcast, I spoke with Jacinta Taylor, who is the founder of Laminated Cotton Shop, an online store selling handmade, reuasable and eco-friendly products.Jacinta began her business nearly a decade ago after the birth of her kids. She realised that working a busy 9-to-5 corporate job as an accountant wasn't suited to motherhood and so she launched the biz despite having any prior experience in running an online shop.Jacinta has had her ups and downs but her store has grown to servicing a number of customers Australia-wide (plus a few...2023-04-2744 min
The Committed Creative Podcast#55 Following Your Heart's Calling with Nilanthi DayanandaThis week on the podcast, I spoke with Nilanthi Dayananda, who is an integrative counsellor, wellbeing coach, holistic therapist, and health and wellness mentor. Nilanthi specialises in working with pre and post-partum mums, and parents in general as a couple's therapist.It was so uplifting to talk to Nilanthi, as she is truly passionate about helping people, and her life's work is centered around this.I must admit that we did digress a little from solely talking about business, because there were so many interesting topics that came up, and as usual, I simply went...2023-04-2056 min
The Committed Creative Podcast#54 Launching a Website for Your Small Biz with Marizanne RoosThis week on the podcast, I spoke with Marizanne Roos, web designer and co-owner of Primesites Digital.In it, we talk about:How Marizanne and her husband have created a unique business model that has allowed their business to grow with consistent income.Why targeting a niche market such as small business owners, has led to their success.What you need to consider when you are launching your own business.How networking has enabled Primesites to grow quickly - even though it was a business born during COVID.How running her own business has allowed Marizanne...2023-04-1336 min
The Committed Creative Podcast#53 Styling to Match Your Personal Brand with Alexandra KatsubinaThis week on the podcast, I spoke with Alexandra Katsubina, who is a personal stylist helping women feel confident in what they wear.In it, we talk about:How you can wear clothes that match your personalityWhy wearing outfits that reflect who you are, give you the biggest confidence boostWhy choosing staple items for your wardrobe can help you to avoid fast fashionHow working with a stylist isn't simply for the rich and famous - and how it can actually save you moneyWhy choosing colours to wear simply based on your skin tone is so passéH...2023-04-0639 min
The Committed Creative Podcast#52 Creating a Marketing Strategy with Carmen Allan-PetaleThis week on the podcast, I talk about the marketing strategy guide I develop with my clients to give them a better idea of how to connect with their ideal customers.In it, I give tips on how you can:Nail your key messagesThink about your big-picture goals and align them with your marketingDevelop your brand in a way that resonates with your ideal audienceWrite like you're speaking to one person, not sending a mass messageUncover your brand's archetype and brand essenceFind the values that resonate with your business…and loads, loads more.If...2023-03-3033 min
The Committed Creative Podcast#51 Developing Leadership Skills with Sandra GartnerThis week on the podcast, I spoke with Sandra Gartner, business coach and co-founder of Essentia Coaching and Consulting.In it, we talk about:How you can conquer fear and get unstuckHow we can hire the right people for our businessesWhat we should do next to grow our businessTips for balancing motherhood and a careerWhat NLP is and how it can help you in your businessHow to meet the right people that'll support us on our business journey.…and loads, loads more.Sandra has grown and sold multiple businesses and is an expert in...2023-03-2340 min
The Committed Creative Podcast#50 - Making Money on Instagram with Alyona SocialThis week on the podcast, I spoke with Ally, Instagram coach and social media expert and founder of Alyona Social.In it, we talk about:How you can be seen on InstagramWhat type of Insta content you should be posting and how frequentlyTips for making your Insta reels more engagingWhy you should always think of the customer first when creating any contentHow to repurpose FAQs into Insta content to get clients DMing youWhy you should be analysing your stats constantly & recycling what works…and loads, loads more.If you feel overwhelmed by social me...2023-03-1549 min
The Committed Creative Podcast#49 International Women's Day with Special GuestsThis week, we have a very special podcast to celebrate International Women's Day. I invited five inspiring women to come on the podcast and share their experiences around being a woman in business.This episode features:Rebecca Kelly, founder of Ladies HQDr Chandrika Gibson, senior yoga therapist & instructor, and founder of Surya HealthFairina Cheng, jewellery designerErin Madeley, business consultant and founder of Perth Makers MarketDr Kyla Smith, paediatric dietician and founder of Mealtimes.In the podcast, I asked the women to share their views...2023-03-0736 min
The Committed Creative Podcast#48 Designing a Business You Love with Tracy FryerThis week on the podcast, I spoke with Tracy Fryer, graphic designer, jewellery designer, and owner of Design Studio Perth.In it, we talk about:How Tracy manages the day-to-day in her business.How letting go of perfectionism allowed her biz to grow.Tips for finding the perfect staff members to work in your biz.Why time blocking is a thing we should all be doing.How to stay motivated when things get tough.…and loads, loads more.Tracy has grown her business to a team of seven in a short space of 2.5 ye...2023-03-0142 min
The Committed Creative Podcast#47 Creating an Eco-Friendly Business with Catherine PattersonThis week on the podcast, I chat with Catherine Patterson, Head of Partnerships at Carbon Positive Australia.Carbon Positive Australia is all about planting trees to improve the biodiversity of Australia's native environment, while also offsetting the tonnes of carbon released into the atmosphere.Sometimes as a small business, getting by on the daily can be overwhelming, let alone thinking about how we can reduce our carbon footprint as a business. Small biz owners don’t have the budgets to throw at lessening their environmental impact like many of the big corporates do. And...2023-02-2239 min
The Committed Creative Podcast#46 Finding Your Spark with Emma CampbellThis week on the podcast, I talk with Emma Campbell, an HR consultant turned purpose and leadership coach who works with organisations to make sure they're feeling fulfilled in their work.We spoke about:How to make the leap from 9-5 to running your own full-time creative business.How to uncover what truly lights you up Tips for hiring people for your business for the first time - how to find the right fit.Exploring your business values and mission, and ensuring what you do aligns with them so you don't fall off track.How running a...2023-02-1548 min
The Committed Creative Podcast#45 Setting your intention and goals for 2023 with Carmen Allan-PetaleThis week, as we kick off Season 4 of the podcast, I dive into the way I have set my intentions and goals for this year, and why it works.In this episode, I talk about:- The psychology behind goal-setting.- Why you achieve more when you consistently write down your goals. - How to tackle those mammoth goals that seem far too intimidating.- How to generate more self-belief.- Why mindset is vital to business success.I'd love to hear your thoughts on the episode, so if you...2023-02-0821 min
The Committed Creative Podcast#44 How I Grew My Business in 2022 with Carmen Allan-PetaleThis week, as we close off Season 3 of the podcast, I thought I'd give a wrap-up of my year in the business and let you know what strategies I've used to grow Red Platypus throughout 2022.In this episode, I talk about:- Social media and why it's important to consider what channels you're on and why.- How LinkedIn has leveraged my business.- Why getting into the traditional media can still have amazing benefits.- Why you shouldn't underestimate the power of F2F networking and how it enabled me to exponentially...2022-12-0724 min
The Committed Creative Podcast#43 Optimising your business's website to get more views with Sarah GreenThis week on the podcast, I talk with Sarah Green, a wedding celebrant and one of the four owners of White Chalk Road, the longest-running search engine optimisation (SEO) company in Australia.Firstly we covered the business of officiating weddings and spoke about:How fulfilling it is to be a part of a couple’s milestone day.How Sarah become a celebrant.How Sarah’s yet to experience a Bridezilla although apparently there are nudist weddings out there if any celebrants want a challenge!Then we spoke about White Chalk Road and how:White Chal...2022-11-3041 min
The Committed Creative Podcast#42 Inspiring Women to Love Who They Are with Nikki ChamberlainThis week on the Committed Creative Podcast, I sat down with Nikki from Nikki C Coaching to chat about how she helps women to build confidence around their bodies. If you feel uncomfortable when you look in the mirror, then you need to listen to this podcast. Especially if you are a mum to little girls.In this podcast, we talk about how: Nikki helps women with setting a positive mindset around their health. Without the internal connection, they can’t change their habits.Nikki went from high school teacher turned to qualified personal train...2022-11-2346 min
The Committed Creative Podcast#41 Launching a business that's never been done before with Tracy MurrayHave you ever thought about launching a business that doesn’t yet exist?Tracy Murray, aka The Glasses Lady, did just that after seeing how many people felt frustrated with the glasses-buying process after their optical appointments.As someone who is technically legally blind (thank goodness for contact lenses!) I can completely understand how they feel - I can vividly remember the difficulty of the glasses-buying process. You feel pressured to buy and you feel like you have to make the decision quickly.Realising these pain points, Tr...2022-11-1655 min