Shows
Dangerous Creatives - A Photography and Creative Business Podcast185. 5 Mistakes You May Be Making with Your Homepage: Podcast Swap with Carolina Guzik and the Tog Republic PodcastThis episode of the Dangerous Creatives podcast features a podcast swap with Carolina Guzik. Carolina is a Miami based Wedding Photographer, and Host of The Tog Republic podcast, a podcast that features podcasting tips & marketing strategies for photographers so you can book more clients! On this episode, Carolina shares 5 mistakes you are making on your website homepage. She shares how your homepage can be optimized to convert more clients and much more!
SUMMER GLOW UP $100 OFF One Year Membership of Danger School
Ways to Work with Us in 2024:
Growth...
2024-07-2919 min
My Wedding Season - The Podcast60. Carolina Guzik - Content Marketing for Wedding PhotographersThere is the old way of blogging, where you just share images of the wedding day and tell the story of the couple. And now there is a new way of blogging which is content creation. The content that you create should be geared towards attracting new clients to your wedding photography business. In this episode, Carolina shares exactly how we can do that! Consider this a little Masterclass! Show notes: Episode 60 Referral Codes/Affiliate Links: I get commissions for purchases made through links/codes in this post. Podcast Sponsor: Pic-Time...
2024-04-0351 min
The Art & Soul Show - Photography Podcast for Newborn and Family PhotographersMarketing Mindset Makeover: Why It’s Time for Photographers to Rethink Their Marketing Strategies with Carolina GuzikAs photographers, we’d love to spend all of our time just photographing and working with our clients. Unfortunately, in 2024, it takes a little more than that to attract new clients to your business, but cultivating a successful marketing mindset doesn’t always feel intuitive to creatives.So in today’s episode, I’m talking to Carolina Guzik, expert photographer, host of the TOG Republic podcast and marketing genius, to discuss the way she successfully markets her own business. We cover so much ground here, including how we should reframe the way we present our marketing on Google...
2024-04-0345 min
The Tilt and Shift Photography Business Podcast23 Multiply your Marketing Mojo with photographer Carolina GuzikWondering how you can push your photography business to the next level? Struggling with undervaluing your photography skills and feeling unsure about raising your rates? You’re not alone! In this episode, I speak with Carolina Guzik about her inspiring journey of overcoming self-doubt and embracing her true worth.
Here’s what you’ll learn in this episode:
Why Carolina decided to raise her rates after 10+ years in the business.
How to overcome common mindset barriers around money and self-worth.
Practical tips for determining your value and setting your prices confidently.
Strategic marketing strategies to attract clients who appreciate your unique...
2024-03-0541 minDangerous Creatives - A Photography and Creative Business Podcast128. Social Proof vs. Social Doubt with Carolina GuzikIn this episode of Dangerous Creatives, Miami wedding and family photographer Carolina Guzik joins Kristin to discuss actionable steps for boosting social proof and building trust with potential clients. Carolina shares expert tips on utilizing reviews, blogs, and features to eliminate social doubt and showcase your brand in a positive light. Listeners will learn the importance of perception and how to link to past features, as well as the benefits of asking for reviews and periodically assessing their website. Carolina also emphasizes the value of speaking positively about one's business and staying consistent in the long-term.
2023-06-0541 min
Business-First CreativesData and Marketing: The PB&J of Business Growth with Carolina GuzikAre you tracking data in your business? To optimize your business growth and success, understanding the relationship between your data and marketing is key. In today's episode, Carolina Guzik joins us to share why data is important and what she's tracking in her business! The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry t...
2023-02-2344 min
Make Your Break with Jai LongThe key success points that got Carolina Guzik to where she is today [S1E189]We have this entrepreneur calling and sometimes it's scary to take the leap but it's also so exciting.
Carolina Guzik is a photographer and educator based in Florida and this is her 4th appearance on the show so far!
Carolina specializes in Pinterest optimization for photographers to help them grow their biz.
But today I wanted to dive deeper and see what the key points on her journey were that got her to where she is and what clues she has left behind for all of us as we try to grow our...
2022-10-2342 min
Photography & Videography WorkflowsFinding Perfect Locations for Photo Sessions with Carolina GuzikJoin the Imagen Community on Facebook to continue the discussions between episodes.We speak with wedding and family photographer, Carolina Guzik, about her workflows and she shares incredible takeaways.Carolina Guzik is a wedding & family photographer from Miami, Florida, and she loves to work with awesome people. Her style is authentic, vibrant, & romantic. Carolina is married to her husband Christopher, and they have a bulldog named MacArthur. She is a yogaholic, a fan of Game of Thrones, GIFs, ice cream, and traveling.Carolina has a degree in Mass Communications and Advertising which ha...
2022-09-0133 min
House of RebelsEP. 02 Carolina Guzik. Haz tu web irresistible.En el episodio dos de House of Rebels, entrevistamos a Carolina Guzik. Fotógrafa de bodas afincada en Miami.
Experta en web y SEO, le preguntamos cómo conseguir una web efectiva, que atraiga a nuevos clientes, y que por supuesto, no sea un quebradero de cabeza para nosotros.
¿Qué plataforma es la mejor o más apropiada para llegar más lejos?, ¿en qué debemos poner nuestro esfuerzo?, ¿Redes sociales o website?. Todas estas preguntas y algunas más, serán resultas en este episodio.
Puedes contactar con Carolina si quieres una revisión de tu web aquí:
https://thetogrepubli...
2022-08-3150 min
Wisdom in the Tangents Photography Podcast099. The 5 Must-Have Website Pages with Carolina GuzikCarolina is a fellow podcast host at The Tog Republic Podcast, she is a wedding and portrait photographer based in Miami, Florida, and she’s a marketing expert. Today she’s sharing with us the 5 must-have web pages for your website and tips on what to include on each of those pages in order to attract your dream clients and repel the ones that aren’t a good fit.This episode is sponsored by Freedom Edits. Get 30% off your first order by going to lightdarkco.com/freedomYour website is one of the...
2022-01-2458 min
This Can't Be That HardEP 142: Waking Up Your Website with Carolina GuzikWebsites can be so much work: updating our photos, writing copy, figuring out layout and structure, trying to understand and work on SEO... and the list goes on. Given all that work, is really even necessary for photographers to have a website in this day and age? Carolina Guzik from The Tog Republic joins me on the podcast this week to share her insights on why the answer to that question is a resounding YES. We talk about what the necessary components of a website are, and how a website is never truly "finished," no matter how long you've...
2022-01-1854 min
Make Your Break with Jai LongMarketing is Worth Doing Right with Carolina Guzik [S1E136]In this episode, Carolina interviews Jai Long around marketing and how we can stand out in a crowded marketplace. This is full of practical tips and will help you think differently when it comes to your own marketing strategy.
To find Carolina Guzik on Instagram: https://www.instagram.com/thetogrepublic/
To find Carolina Guzik's podcast:
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All Jai Long's Details:
The wedding photography summit is on the 22-23 November 2021
Sign up to the summit: https://weddingphotographysummit.com/
Enter the WPS Awards: https://wpsawards.co...
2021-11-141h 03
Make Your Break with Jai LongHow to Turn Pinterest Into a Traffic Machine with Carolina Guzik [S1E120]Pinterest is a huge social media & Search engine that many creative entrepreneurs are underutilising.
Today I chat with Wedding Photographer Carolina Guzik from Miami, to bring you 3 tips to help you get more traffic from your website.
We talk about creating a Bio that works for you, how to set up boards with the correct titles and descriptions and how to set up your pins so people will actually click through to your website.
I hope you guys enjoy x
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Find Carolina's Podcast 'THE TOG REPUBLIC' and Education: h...
2021-09-1951 min
Bokeh - The Photography Podcast#492: Mistakes You Might be Making with Your Pinterest Account - Carolina Guzik"Pinterest is just for moms." "People only use Pinterest to find recipes and cute ideas." Are these common misconceptions keeping you from using Pinterest as a marketing platform?Not Carolina! In episode 492, Carolina Guzik walks listeners through practical steps of how to utilize Pinterest as a search engine in order to reach potential clients. Listen in to hear how Carolina has leveraged Pinterest to be one of the top platforms for driving potential clients to her website!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu...
2021-05-2050 min
Shine and Thrive Photography Podcast62: How to Sky Rocket Your Website Traffic Using Pinterest with Carolina GuzikAre you having a hard time driving traffic to your photography website? Is S.E.O overwhelming you? Are the people visiting your website not the right kind of visitors (a.k.a. they are not converting into clients)? These are the questions my guest Carolina Guzik has for you and if you answered yes for even just one of these, then this episode is a great fit for you!In 2017, Carolina changed her Pinterest strategy and the results were mind-blowing! Not only did the traffic to her website triple, but most importantly, she started to book...
2021-04-2637 min
Business of Photography PodcastUsing Pinterest to Grow Your Photography Business with Carolina GuzikEpisode 448 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love.
Links and resources:
Carolina Guzik Photography on Pinterest
The Tog Republic
Twitter
The Tog Republic FB Group
Get Started with Pinterest
Full show notes at SproutingPhotographer.com/448.
This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more!
Start your free 21-day trial of Sprout Studio today...
2020-11-1940 min
Marketing Tips for Photographers | The Tog Republic Podcast98: Como Adaptarnos a Los Cambios & Mantenernos Creativos Con Fer Juaristi (Episode in Spanish)Nos vamos con el segundo episodio en Español y hoy tenemos como invitado al super talentoso Fer Juaristi.
En esta charla hablamos de tomar riesgos y estar un poco mas abierto a las posibilidades que se nos presentan. Durante esta pandemia el ser ingenioso ha sido una clave no solo generar ingresos, si no tambien para explorar otras posibilidades para crecer nuestros negocios.
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic
2020-08-2028 minMarketing Tips for Photographers | The Tog Republic Podcast97: How To Create A Strategy For Your Seo With Nina LarsenIn this conversation, Nina explains why having a concrete goal to what you want to achieve with your website is more useful than just focusing on keywords alone. Nina also explains how to use your knowledge as a photographer to actually create content that your future clients are looking for, and position yourself as an expert.
Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-create-a-strategy-for-your-seo-with-nina-larsen
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-08-1854 minMarketing Tips for Photographers | The Tog Republic Podcast96: Tools To help build a Fantastic WebsiteFriend, I have been doing several Website Reviews and I keep seeing some of the same issues across the board. In this short episode, I share with you some of my favorite tools, platforms, plugins, and companies that can help you get the website of your dreams.
Check out the episode notes for more information: https://thetogrepublic.com/podcast/tools-to-help-you-build-a-photography-website
Book your Website Review now: https://thetogrepublic.com/website-reviews
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-08-1114 min
Planeta Foto - Podcast para fotógrafosep.6 Carolina Guzik nos cuenta sobre la importancia de convertirnos en un negocio, cómo sobresalir en las redes sociales y la magia de PinterestEn un nuevo e imperdible episodio de Planeta Foto conversamos con la fotógrafa de bodas y familia de Miami Carolina Guzik.
Carolina nos cuenta sobre lo importante que es para un fotógrafo convertirse en un "negocio" y saber complementarlo con su arte.
También conversamos sobre las redes sociales, su importancia en nuestro trabajo y ponemos un especial énfasis en Pinterest para llegar aún a más parejas de novios .
Nuestra invitada además de fotógrafa también es publicista y experta en marketing y Pinterest y estoy m...
2020-08-071h 06Marketing Tips for Photographers | The Tog Republic Podcast95: Your About Page is Not About You. WHAT?Friend, you read that correctly! Your about page is not about you, but instead about what you do for your clients!
I know that sounds weird, or even like a contradiction, but in today’s episode I dive deep into this concept and I explain the reasoning behind it!
Book your Website Review now: https://thetogrepublic.com/website-reviews
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-08-0516 minMarketing Tips for Photographers | The Tog Republic Podcast94: Como Usar Pinterest Para Generar Mas Trafico En Tu Website (Episode in Spanish)Bueno y nos vamos con el primer episodio en Español aqui en el Tog Republic! En este primer episodio voy a hablar de un tema que me encanta y es Pinterest!
En este episodio les cuento yo como uso Pinterest para conectarme con futuros clientes, y como uso la plataforma para atraer mas trafico a mi website.
Quieres mas contenido? Unete a nuestro grupo privado en Facebook https://www.facebook.com/groups/thetogrepublic
2020-08-0121 minMarketing Tips for Photographers | The Tog Republic Podcast93: Four Marketing Lessons I Learned After Buying A Natural DeodorantFriend, you might be thinking WTH does a natural deodorant have to do with your photography business, and the answer is nothing! (unless you stink and you need a good deodorant right now).
And this is one of the things I LOVE about marketing! You can learn marketing strategies from ANY business, and apply them to your own.
So in this episode, I share with you four marketing strategies a deodorant company used to get my money and have me raving about their brand. After all, this is also the goal we have for our...
2020-07-2819 minMarketing Tips for Photographers | The Tog Republic Podcast92: Simple Sales System With Annemie TonkenThis episode with Annemie Tonken is packed with great information on how to set up a system that will allow you to fulfill your financial goals without having to sacrifice time with your family!
If you love the idea of doing IPS, but currently you don’t have the time or energy to do so, this chat will give some great ideas about how to cater to your clients and deliver a flawless experience without the time commitment of in-person sales.
Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/th...
2020-07-2146 minMarketing Tips for Photographers | The Tog Republic Podcast91: How to Scale Your Wedding Business With Kellie DaabIn today’s episode, I had the chance to speak with Kellie Daab, she is the founder of Wedding Industry Institute. With over 14 years of experience as an event planner and educator, she has taught wedding pros who to scale their business applying 4 core strategies.
So if you want to explore the possibility of scaling your business, listen now! :)
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-07-1439 minMarketing Tips for Photographers | The Tog Republic Podcast90: Converting Inquiries Into Clients With Alan BergThis has to be one of the most important steps in your business: converting a lead into a client!
In today’s episode, I had the chance to speak with Alan Berg about this topic and he shares with us so many amazing tips and strategies you can start using right now!
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-07-071h 24
Marketing Tips for Photographers | The Tog Republic Podcast89: How Engaged Couples Are Using Instagram with Lauren GroveIn today’s episode, Lauren shares with us how engaged couples are using Instagram to plan the wedding and connect with possible vendors.
This episode is packed with information and data Lauren has collected, so listen now to gain some insights into this fantastic topic.
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-05-1948 min
Marketing Tips for Photographers | The Tog Republic Podcast88: Understanding Google Analytics With Britt + KelseyMeet Britt + Kelsey! This duo is super knowledgeable in all things design, and today we are covering a topic that’s crucial for the success of your website and the content you create: Google Analytics!
Get Boost Your Website Traffic Bundle for Photographers:
https://launchyourdaydream.com/boost-website-traffic
Use the coupon code of TOGREPUBLIC, to get $50 off
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-05-0546 min
Marketing Tips for Photographers | The Tog Republic Podcast87: Pinterest: A Client's JourneyIn today’s episode, I talk about the client’s journey in Pinterest and how they use the platform to get inspiration and take action.
Link to Pinterest Class:
https://thetogrepublic.teachable.com/p/the-art-of-pinning
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-04-2120 min
Marketing Tips for Photographers | The Tog Republic Podcast86: Legal COVID-19 Chat With Paige HulseMeet Paige Hulse, a fantastic lawyer that works with creatives! In this chat, Paige answered some of the main legal questions we are now facing at this unprecedented time in our businesses.
Paige's FREE COVID-19 Resources: https://www.shopcreativelaw.com/covid19
Follow us on IG: https://www.instagram.com/thetogrepublic/
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-04-1443 min
Marketing Tips for Photographers | The Tog Republic Podcast85: How To Be Of Service To Your Clients During The Pandemic With Annie LeeIn times of high stress and uncertainty, you can still do good both to the wedding industry and the world.
In this episode, I had the opportunity to chat with Annie Lee, a fabulous event planner, about how to serve your clients, your community and help your industry during this pandemic.
Follow Annie on IG: https://www.instagram.com/daughterofdesign/
Follow us on IG: https://www.instagram.com/thetogrepublic/
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-04-0347 min
Marketing Tips for Photographers | The Tog Republic Podcast84: How To Handle Chaos During The PandemicFriend, this is the very first episode that I record since the COV-19 pandemic, and in a sea of distress and bad news, I want to bring some light into your world.
In this episode, I cover how to handle the chaos in a positive way. I share with you actionable steps that you can take right now both for your personal life as well as your business.
Follow us on IG:
https://www.instagram.com/thetogrepublic/
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-03-2426 min
Marketing Tips for Photographers | The Tog Republic Podcast83: "Is Blogging Dead?" With Corey PotterIn today’s episode I had the opportunity to chat with the fantastic Corey Potter, he is the co-founder of Fuel Your Photos and with years of experience in SEO and the wedding industry he knows the best practices for blogging!
Want to enroll in my Pinterest Class? Get it here: http://bit.ly/Pin-Class
Corey's Blogging Course: https://www.fuelyourphotos.com/seo-course/?ref=19
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-03-1052 min
Marketing Tips for Photographers | The Tog Republic Podcast82: Five Reasons To Love PinterestIn today’s podcast episode I share with you five reasons to love PINTEREST! Go ahead and fall in love with this platform too :)
Want to enroll in my Pinterest Class? Get it here: https://thetogrepublic.teachable.com/p/the-art-of-pinning
Another fantastic episode about Pinterest: https://thetogrepublic.com/podcast/pinterest-for-photographers
2020-02-2521 min
The Six Figure Photography Podcast With Ben HartleySFPP 138: The Art Of Pinning Featuring Carolina GuzikCarolina Guzik has been a wedding + lifestyle photographer for 10 years, during this time she has learned a lot about marketing and how to run a successful business.
Because of her love for all things marketing, Carolina created The Tog Republic, her goal is to share with you her marketing knowledge, so you too can have a business that you love + supports your lifestyle!
In today’s episode, you’ll learn
Why it’s easier than ever to make a huge impact on your business with Pinterest
How Pinterest completely different from Instagram and Facebook (and wh...
2020-02-191h 03
Marketing Tips for Photographers | The Tog Republic Podcast81: 5 Design Flaws In Your Website That Are Turning Visitors Away!In today’s episode, I cover 5 design flaws in your website that are turning visitors away! Four of them you can fix right away, so go ahead and listen to this episode now!
Follow us on IG: https://www.instagram.com/thetogrepublic/
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-02-1817 min
Marketing Tips for Photographers | The Tog Republic Podcast80: How To Get Testimonials & What To Do With ThemIn today’s episode, I cover all the aspects as to why you need testimonials, how to get them, when to ask for them and what to do with them once you receive them!
Episode notes: https://thetogrepublic.com/podcast/how-to-get-testimonials-and-what-to-do-with-them
Follow us on IG: https://www.instagram.com/thetogrepublic/
Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
2020-02-0415 min
Marketing Tips for Photographers | The Tog Republic Podcast79: How To Promote Your Business To Attract Engaged CouplesToday’s episode is less than 15 minutes but is packed with ideas on how to promote your business to attract engaged couples.
During the holidays a lot of people get engaged and Valentine’s day is just around the corner, so this is the time to start planning your content to attract new clients.
Episode notes: https://thetogrepublic.com/podcast/how-to-attract-engaged-couples
Follow us on IG: https://www.instagram.com/thetogrepublic/
2020-01-2111 min
Marketing Tips for Photographers | The Tog Republic Podcast78: How to Standout in Your MarketIn Today's episode, Robert HIll shares with us his knowledge about how to standout in your market.
Episode notes: https://thetogrepublic.com/podcast/how-to-standout-in-your-market-robert-hill
Follow us on IG: https://www.instagram.com/thetogrepublic/
2020-01-071h 01
Marketing Tips for Photographers | The Tog Republic Podcast77: Enhancing The Client Experience With Manolo DoresteIn Today's episode, Manolo Doreste shares with us his knowledge about creating a remarkable client experience. You can take the most amazing photos, but if your client experience is poor your business will suffer.
Episode notes: https://thetogrepublic.com/podcast/enhancing-the-client-experience-manolo-doreste
Follow us on IG: https://www.instagram.com/thetogrepublic/
2020-01-0750 min
Marketing Tips for Photographers | The Tog Republic Podcast76: How To Grow Your Photography Team With Fran BoloniFran Boloni has created a strong brand and this year thus far he has booked 1k events!
You might ask, how could someone book, and execute 1K events?? Well, you definitely need a team for that!
In this episode, we chat about how Fran grew his business to have 6 associates photographers working under his brand, his approach to teamwork and some tips so you can grow your team.
https://thetogrepublic.com/podcast/how-to-grow-your-photography-team
2019-11-261h 00
Marketing Tips for Photographers | The Tog Republic Podcast75: From Mainstream To Luxury With KT MerryIn Today's episode KT shares with us her knowledge about the luxury industry, mistakes she sees photographers do when transitioning from mainstream to luxury, and she even shares with us some tips to elevate your brand.
Episode notes: https://thetogrepublic.com/podcast/75-how-to-go-from-mainstream-to-luxury-with-kt-merry
Follow us on IG: https://www.instagram.com/thetogrepublic/
2019-11-1235 min
Marketing Tips for Photographers | The Tog Republic Podcast74: How To Take Creative Risks with Oak & Iron PhotographyHave you seen those cool pictures and you wondered if your clients would like to try something new and different?
This is today’s topic and I couldn’t be more excited to chat about it with Bianca + Kyle Thompson, the fabulous duo behind Oak & Iron Photography.
In this episode we talk about taking creative risks, pushing your imagination and allowing yourself to try something new!
https://thetogrepublic.com/podcast/how-to-take-creative-risks-with-your-photography
2019-10-2457 min
Marketing Tips for Photographers | The Tog Republic Podcast73: How to Discover who your ideal client is with Erin YoungrenWe all know that in order to have a successful business we need clients that will pay our creative fee, but who are these people? How do we find out who our ideal client is?
This is the million-dollar question, and getting a clear answer means that we can market to them, talk to them and sell to them!
Erin Youngren has a brilliant way to identify who your ideal client is, so listening to this episode can literally save you time and money!
2019-10-1842 min
Marketing Tips for Photographers | The Tog Republic Podcast72: How to Turn Pinterest Into A Traffic Machine For Your WebsiteIn today’s episode, I share with you 3 simple steps that you can use RIGHT AWAY to implement a successful Pinterest strategy! Believe me, with 40 million engaged couples using Pinterest per year, you want to make sure you using Pinterest as a funnel to move some of that traffic into your website!
Link to Pinterest Class:
https://thetogrepublic.teachable.com/p/the-art-of-pinning
Link to Episode:https://thetogrepublic.com/podcast/pinterest-for-photographers
2019-10-1022 min
Marketing Tips for Photographers | The Tog Republic Podcast71: A Chat With Britt + Kelsey About Mistakes That Are Killing Your SEOBritt + Kelsey are the ladies behind Launch Your Dream, a company that specializes in helping photographers with their branding needs.
In this episode, I had the chance to speak to them about mistakes that are killing your SEO and how to fix them!
2019-08-2247 min
Marketing Tips for Photographers | The Tog Republic Podcast70: A Chat With Dylan Howell About SEO for photography websitesMeet Dylan Howell a photographer based in Oregon with a passion for search engine optimization (SEO). In this episode I had the chance to talk with Dylan about SEO for photography websites and how you can improve your ranking.
https://thetogrepublic.com/podcast/seo-for-photography-websites
2019-08-0638 min
Marketing Tips for Photographers | The Tog Republic Podcast69: A Chat With Henry Jimenez About How To Create a Strong IG CommunityMeet Henry Jimenez! He's only 21 years old and already he is one of the most sought after photographers in Mexico. In the last year, he's traveled to Japan, Bali, Iceland, Holland, Spain and the US photographing celebrities and IG influencers.
Henry has cracked the IG code and he knows that in order to grow your audience and attract clients you need to be yourself and have a lot of fun!
Listen to this chat now :)
2019-06-2236 min
Marketing Tips for Photographers | The Tog Republic Podcast68: The Dos and Don'ts of InstagramInstagram is a fantastic platform, and if used correctly it can really help your business!
But the algorithm can make you do desperate things in the name of engagement and this is what this episode is all about.
Listen now to find out the biggest “marketing strategy” that you need to avoid at all cost and what to do instead!
Join me on Patreon www.patreon.com/thetogrepublic
2019-05-1012 min
Marketing Tips for Photographers | The Tog Republic Podcast67: A Chat With Chuy About How to Create Steamy & Intimate PortraitsFriends, meet Chuy! He’s a badass photographer based in L.A and his photos are not only fun, but also steamy, and intimate!
He’s not a boudoir photographer, nor is he posing women in cliche sexy angles! Instead, he’s capturing real intimate moments between couples!
His work is unique and deeply engaging. This chat is one of my very favorites! Listen to this episode and get completely inspired by Chuy!
2019-05-0257 min
Marketing Tips for Photographers | The Tog Republic Podcast66: A Chat With Celia D. Luna About How To Use Photography To Empower WomenMeet the super talented Celia D. Luna, she is a photographer that specializes in fashion and portrait photography.
She had a culturally rich childhood immersed in the Andean folklore and traditions of rural Peru. This colorful and magical landscape shaped her exuberant approach to photography and fashion.
In today’s chat, we talk about her style, why she loves to work with women, and how we can use photography to empower those around you.
2019-04-2631 min
Marketing Tips for Photographers | The Tog Republic Podcast65: Why Did I Delete My Email From My PhoneHello Friends! In today chat I talk about why I deleted my email from my phone and how it has affected my business, spoiler alter: my business still is running! :)
You might think that you can’t do this! That this is crazy, but believe me this is the best present you can give to yourself and those around you!
In the famous words of Tom Haverford: “Treat yo’ self!”
2019-04-1112 min
Marketing Tips for Photographers | The Tog Republic Podcast64: A Chat With Sianne Chong Sprague About How BrandingMeet Sianne! She’s an amazing brand strategist that helps creatives tell their story, attract their ideal clients, grow a strong brand, and make more money.
I knew a chat with Sianne was going to be very useful for my fellow photographers as we very often get caught up in creating beautiful photos and forget to build a brand around our business.
In this chat, Sianne shared with us some amazing knowledge plus the difference between brand, brand identity, and branding.
2019-04-0547 min
Marketing Tips for Photographers | The Tog Republic Podcast63: A Chat With Igor Demba About How To Interact With Client To Get Natural Looking ImagesGetting natural-looking images is every photographer dream! We want our clients to look happy, comfortable and obviously natural. Stiff posing it’s a thing of the ’80s and I’m glad things have changed.
In today’s episode, I had the chance to chat with the amazing and super talented Igor Demba, his images are always so full of emotion that I knew he could share his knowledge with all of us.
2019-03-2944 min
Marketing Tips for Photographers | The Tog Republic Podcast62: Stop Giving Unlimited Time To Your ClientsI’m sure that title might have intrigued you, after all, we have been conditioned to give clients whatever they want and that includes our precious time… but, I’m here to break that myth and give you permission to set rules and stick to them!
So in today’s episode, I chat about time and why you need to put a limit on the amount you give to your clients. Giving a great client experience doesn’t mean that clients get a free pass to take up all your time.
2019-03-2012 minMarketing Tips for Photographers | The Tog Republic Podcast61: A Chat With D'arcy Benincosa About Money MindsetMoney Mindset it’s a topic that fascinates me! The way we think about money affects our business and lives, so it’s super important to make sure the way we think about money it’s not only positive but also purposeful.
In today’s episode, I had the opportunity to chat with the super talented D’arcy Benincosa. She’s not only an amazing photographer but also a badass business woman that went from making $50k a year to creating multiple six-figure businesses in over 4 years.
2019-03-1345 min
Marketing Tips for Photographers | The Tog Republic Podcast60: Marketing Lessons I Learned After Trying to Book a PhotographerFriends, who knew that trying to book a photographer for my anniversary session was going to be this difficult! But there is always a silver lining and although I haven’t found a photographer yet, at least I learned some valuable lessons that previously I have overlooked in my own business.
Listen to this chat to hear my story and to learn a thing or two that you can change or implement into your business right away!
2019-03-0718 min
Marketing Tips for Photographers | The Tog Republic Podcast59: A Chat With Taylor Jackson About How To Book More WeddingsThis seems to be the million dollar question: “how can I book more weddings?” and although there isn’t one magic answer, there are many things you can do to achieve your ideal number of bookings. Let me save you some time and say that all the things you can do implied work.
On today’s episode I had the opportunity to chat with Taylor Jackson, a wedding photographer based in Canada. He shoots over 60 weddings a year, so he knows a thing or two about booking clients :)
2019-02-0730 min
Marketing Tips for Photographers | The Tog Republic Podcast58: A Chat With Erika Delgado About Remarkable Client ExperiencesOne of the best things you can do for your business is to have an amazing experience for your clients! Not only is this good for brand awareness, but it is incredibly good for word of mouth.
On today’s episode I had the opportunity to chat with the amazing Erika Delgado about how to create a remarkable client experience! She shared some amazing tips and some are so simple that you can implement them right away!
2019-02-0747 min
Marketing Tips for Photographers | The Tog Republic Podcast57: A Chat With Merari Teruel About Getting Your Work PublishedGetting published it is good for your business!
You see when you get published in magazines or blogs you get industry credibility, SEO ranking, and free exposure and what could be be better than that?
On today’s podcast I had the opportunity to chat with my dear friend Merari Teruel. She’s an amazing wedding photographer that has been published numerous times in different publications. She has some experienced in this topic and today she’s sharing her knowledge with all of us!
2019-02-0740 min
Marketing Tips for Photographers | The Tog Republic Podcast56: A Chat With Daniel Usenko About SlideshowsI LOVE to create slideshows for my clients! It’s one of favorite marketing materials as they allow me to create brand awareness while wowing my clients!
In today’s episode I had a fantastic chat with Daniel Usenko, founder of a SmartSlides a company I adore!
Daniel shared with us why slideshows are a great addition to your photography business and how you could use them to not only create content for your brand, but also to create connections both with clients and future prospects!
2019-02-0722 min
Marketing Tips for Photographers | The Tog Republic Podcast55: A Chat With Cristal Veronica About Inclusion & What That Means For Your BusinessInclusion. What is it? What does it mean for your business? And why should you keep this conversation going? These are not easy to answer questions, after all the answers to them require that you look not only into your portfolio and the way you run your business, but a deeper look at who you are as a person and what you stand for!
In today’s episode, I had the opportunity to chat with the amazing Cristal Veronica about this interesting topic.
2019-01-2539 min
Marketing Tips for Photographers | The Tog Republic Podcast54: 4 Tips On How To Network In PersonNetworking in person can be scary! But I want you to to focus on the positive and build on the opportunities that come from it!
Meeting new people that can help your business grow is the goal, and after all, you can’t do that from your office or living room.
In today’s episode I share with you four tips on how to network in person. How to find networking events, how to get ready for it, and what to do after you have met new people( this being the most important part of networking!)
2019-01-1819 min
Marketing Tips for Photographers | The Tog Republic Podcast53: Should You Befriend Your Clients On Social Media?Hello Friend! This is the million dollar question, should you befriend your clients on social media?
And although the answer is 100% personal to you and they way you want to run your business, there are some amazing benefits that can come from being connected with your clients.
Now, if you are like me, and you are super private don’t worry! There are some ways around befriending your clients and still keeping things private.
2019-01-1112 min
Marketing Tips for Photographers | The Tog Republic Podcast52: The One Question Your Contact Form Must IncludeToday’s episode is short and to the point. I hope it really makes you think about your contact form and how to improve it, so you can connect with your future clients.
In all honesty a contact form is a very straight forward thing to have in your website. I mean you are asking for information about your future clients. But what if I tell you there is a MUST question 99% of photographers are not including in their forms! What if that question could put you ahead of the rest?
2019-01-0415 min
Marketing Tips for Photographers | The Tog Republic Podcast51: How To Set Goals & Smash Them!Setting goals can be intimidating! I know this first hand. I ran my business for almost 9 years without setting goals and I must admit, it was a miracle anything got done around here.
In today’s episode I chat about how to set goals and smash them. Believe me, you need more than just a nice vision board and a few day dreams to achieve them.
Listen to this podcast to learn about the method I now use to both set goals and smash them!
2018-12-2727 min
Marketing Tips for Photographers | The Tog Republic Podcast50: A Chat With Meghan McSweeney About Transitioning From Wedding/Lifestyle into Commercial PhotographyMeet Meghan McSweeney! She has been a photographer for 17 years specializing in lifestyle + wedding photography, but working weekends and nights was not longer suitable for her family needs.
So instead quitting photography she took her expertise into another genre! She ventured into commercial photography and she’s loving it.
In today’s chat we talked about how she achieved this transition and how commercial photography has given her a new perspective on business.
2018-12-2135 min
Marketing Tips for Photographers | The Tog Republic Podcast49: 4 Marketing Tips That I Learned From Art Basel (The Biggest Art Show In The World)As a person that LOVES marketing, I’m always looking for marketing tips and strategies outside of my own industry (photography), but at the same time things that are applicable to my business.
That being said there were four major takeaways from Art Basel that I want to share with you! I hope this chat gives you some perspective and new ideas to market your photography business!
2018-12-1418 min
Marketing Tips for Photographers | The Tog Republic Podcast48: A Chat With Ben Hartley About Bridal ShowsIf you are like me, perhaps the thought of a bridal show got you running for the hills… you know, tons of price shoppers that lead to nowhere.
But what if you have been approaching bridal shows the wrong way??
On today’s chat with the amazing Ben Hartley we talked about how to successfully approach a bridal show and get leads from them - he closed $70k from one show! You will be mind blown by the amount of knowledge he shares with us and how you can apply the same concept to your own shows.
2018-11-3050 min
Marketing Tips for Photographers | The Tog Republic Podcast47: Make Gratitude A Part Of Your Business PracticeWelcome to the Thanksgiving edition! Are you making gratitude a part of your business practice?
The reality is that being thankful and grateful can open doors for you and your business and who wouldn’t like that?!
Listen to today’s episode to get into the mindset of gratitude and how small moments of appreciation can elevate your business.
2018-11-2110 min
Marketing Tips for Photographers | The Tog Republic Podcast46: How To Use Instagram Stories to Connect with Future ClientsYou probably have noticed a decrease on likes on your photos and that has nothing to do with you not being great at what you do, or the infamous algorithm! It’s mostly because people are changing the way they use the app and that means millions of people are enjoying stories more than scrolling on feeds.
So are you using IG stories to create stronger connections with future (and current) clients?? Listen to today's podcast to get some ideas :)
2018-11-1615 min
Marketing Tips for Photographers | The Tog Republic Podcast45: The Easiest Marketing Tip Most Photographers OverlookWhen you hear the word marketing you probably think of something complicated and expensive. And although some marketing strategies require money and planning, some others are easy to implement and 100% free!
In today’s episode I share with you a tip that it’s so easy to apply, yet 99% of the vendors and photography professionals I have worked with are not using it (so it led me to believe that many people out there are missing out on it).
https://thetogrepublic.com/podcast/45
2018-11-0908 min
Marketing Tips for Photographers | The Tog Republic Podcast44: 5 Tips On Self-Care You Should Add To Your Daily RoutineThe busy season is here and we are working a lot! This is the time we put a lot of effort and energy into taking care of our clients and commitments, but what about you? Who’s taking care of you?
The only person that can be in charge of that job, is yourself! So here are 5 tips on self-care that you can apply today to your busy schedule :)
https://thetogrepublic.com/podcast/44
2018-10-2613 min
Marketing Tips for Photographers | The Tog Republic Podcast43: A Chat With David duChemin About Travel Photography + Creating Images with SoulMeet David duChemin, he is a world & humanitarian assignment photographer, best-selling author, and international workshop leader whose adventurous life fuels his fire to create and share!
In today’s episode David shared with us his views on photography, how to approach strangers you want to photograph, but most importantly we cover the topic of how to create images with soul!
https://thetogrepublic.com/podcast/43
2018-10-1957 min
Marketing Tips for Photographers | The Tog Republic Podcast42: Are You Feeling Jealous?Let’s be honest, at some point or another we have felt jealous specially in business.
In today’s episode I chat about feeling jealous and what to do about it. Believe me when I say that all humans experience this emotion (in some level) and you are not alone.
https://thetogrepublic.com/podcast/42
2018-10-1113 min
Marketing Tips for Photographers | The Tog Republic Podcast41: A Chat With Summer Murdock About Photographing Your Own FamilyIn today’s episode I had the opportunity to chat with a photographer I have admired for years: Summer Murdock.
One of the things that I love the most about this chat is the idea of photographing your family not only for the joy of creating beautiful photographs of the people you love, but also the opportunity it gives you to explore your creativity in a safe environment.
https://thetogrepublic.com/podcast/41
2018-10-0833 min
Marketing Tips for Photographers | The Tog Republic Podcast40: Are You Backing Up Your Work?Hello there! So let’s be real, are you backing up your work?
This seems so obvious, but I have met so many photographers that are playing Russian roulette with their clients’ images and most important with their business!
In today’s episode I talk about how I backup my own work and why it’s crucial that you set some strong systems to protect your images.
https://thetogrepublic.com/podcast/40
2018-09-2112 min
Marketing Tips for Photographers | The Tog Republic Podcast39: 5 Tips To Promote Your Fall SessionsHold on to that Starbucks pumpkin whatever latte you are having and listen up: THIS IS THE TIME TO START PROMOTING YOUR FALL FAMILY SESSIONS! Sorry for all the caps, just being loud for the people in the back! :P In today’s podcast I share with you 5 tips on how to promote your fall sessions! You know, so you can sell out, and make money. How do you like that???
2018-09-1413 min
Marketing Tips for Photographers | The Tog Republic Podcast38: How to Upsell Without Being Sleazy About It!If the word "Sell" gives you an allergy, I just can image what the word UPSELL does to you.... wait don't run for the hills just yet.
Hear me out, I know we have this stereotype of what upselling means... You forcing some unwanted product or service on a poor soul that can't scape your sales pitch; but I can guarantee you there is another way!
Listen to today's podcast where I share how to upsell your products in an organic, non pushy way.
2018-09-0711 min
Marketing Tips for Photographers | The Tog Republic Podcast37: The Do's & Don'ts of Mini SessionsIt's been almost 3 months since the last time I posted an episode and I'm happy to jump right in the routine of things!
Since Fall it's just around the corner, I wanted to break the radio silence with an episode about MINI SESSIONS!
Yes, yes yes! I don't like mini sessions, but that doesn't mean that you don't have to like them either.
If you are planning to run a mini sessions here are some tips to have a successful season!
https://thetogrepublic.com/podcast/37
2018-08-2909 min
Marketing Tips for Photographers | The Tog Republic Podcast36: A Chat With Courtney Ortiz About Meditation & ManifestationMeet Courtney Ortiz, she is an amazing family & children photographer and today she is sharing with us some of her morning rituals. Courtney meditates daily and she also visualizes what she wants for her personal life as well as for her business. Visualization is a very powerful practice that you can implement into your business right away! The power or the mind is great, so why not use it to create a prosperous and life and business. Find out more in the show notes:
http://thetogrepublic.com/podcast
2018-06-0833 min
Marketing Tips for Photographers | The Tog Republic Podcast35: A Chat With Fer Juaristi About Conceptual Wedding PhotographyMeet Fer Juaristi an amazing wedding photographer who's not afraid to push some boundaries while creating some amazing conceptual images. His work is fresh, unexpected, and always intriguing. I have to admit that when I see some of his photos on Instragram my first thought is: "how did he create that?" Learn more about Fer & this podcast here: http://thetogrepublic.com/podcast/35
2018-05-3034 min
Marketing Tips for Photographers | The Tog Republic Podcast34: How To Market Your Photography Business Like Cardi BLove it or hate it Cardi B is EVERYWHERE! Her marketing game is on point and there are so many lessons we can learn from her and apply to our photography business!
In todays' chat I had the opportunity to talk with the fabulous Stephanie Sonju ( Perhaps your remember her from her episode about Documentary Family Sessions) about Cardi B and how to find inspiration in other industries that we can apply to our own photography business.
http://thetogrepublic.com/podcast/34
2018-05-0943 min
Marketing Tips for Photographers | The Tog Republic Podcast33: A Chat With Annemie Tonken About The Business of Family PhotographyMeet Annemie Tonken, the photographer behind Megapixie Photography a fine art child & family photography studio in Chapel Hill, NC. Annemie is also one of the founders of The Family Narrative, a retreat for family photographers.
During our chat we talked about the importance of running a sustainable family photography business, how to say no to things you don't want to do in your business, and the importance of community to succeed in this industry.
http://thetogrepublic.com/podcast/33
2018-04-301h 00
Marketing Tips for Photographers | The Tog Republic Podcast32: A Chat With Alex Beadon About Instagram StoriesMeet Alex Beadon, she is the queen of IG stories and on today's chat she shares with us tons of information about this topic.
Let's be honest, when was the last time you checked your IG??
Probably within the last hour, right? You probably spend at least 10 minutes watching IG stories and if you did that your ideal client is probably doing the same. So here's an idea, let's use IG stories to connect with future clients, and market your business in a fun way!
http://thetogrepublic.com/podcast/32
2018-04-2035 min
Marketing Tips for Photographers | The Tog Republic Podcast31: What Kind of Content Your Newsletter Should Include?I love newsletters, but I'm going to be honest and say that it's not an easy breezy marketing strategy. But for those who take the time to build a list, this can be the perfect tool to improve brand awareness. It's also an effective way to keep your clients and potential customers thinking about you.
In today's episode I cover some important content that your newsletters should have and I give you some ideas so you can send out a newsletter of your own this week!
http://thetogrepublic.com/podcast/
2018-04-1321 min
Marketing Tips for Photographers | The Tog Republic Podcast30: A Chat With Bianca + Kyle Thompson About How To Make Your Website IrresistibleDid you know that you only have 5 seconds to capture somebody once they land on your site?? Yes, 5 seconds! CRAZY, but it is true! So if your site is not amazing, you are missing out on the opportunity to connect with new clients and that means you just lost money.
Listen to today's podcast to get some insight on what makes a website irresistible and tips you can implement right now!
http://thetogrepublic.com/podcast/30
2018-04-061h 22
Marketing Tips for Photographers | The Tog Republic Podcast29: A Chat With Posy Quarterman About Family PhotographyMeet Posy! She is a very talented family photographer based out of Portland, Oregon. She has been in business for the past 10 years over which she has learned a thing or two about family photography.
In today's podcast we chat about connecting with your clients plus some other tips that you can implement in your business right away. Posy also gave us an introduction about The Family Narrative and why this retreat is amazing!
Find out more about Posy here: http://thetogrepublic.com/podcast/2
2018-03-3043 min
Marketing Tips for Photographers | The Tog Republic Podcast28: 5 Steps I take After Receiving An InquiryI love when I get an inquiry email! It's exciting to see that people are engaging with my brand and looking at the possibility of doing business together!
So listen to today's podcast where I share 5 simple steps I take once I receive an inquiry! I also chat about contact forms and why you need to have a good one on your site :)
http://thetogrepublic.com/podcast/28
2018-03-2215 min
Marketing Tips for Photographers | The Tog Republic Podcast27: How to Market Like The Real HousewivesGuilty! I watch (and love) the Real Housewives franchise. That being said, there are some amazing marketing tips on these series - Yes, I know it sounds crazy, but it is true! These ladies not only know drama, but they also know what business is all about and how to get that money! So if you are wondering how to market your own photography business like The Real Housewives of (insert your favorite city) then go ahead and take a listen to today's episode
http://thetogrepublic.com/podcast/27
2018-03-1215 min
Marketing Tips for Photographers | The Tog Republic Podcast26: A Confused Mind Doesn't BuyHear me out, a confused mind doesn't buy!
You want to be a great photographer that has tons of products for your clients and you want to give them many many options to choose from...right? But guess what? While you think this is a fantastic idea, the reality is that you may be overwhelming them with all that information. And guess what? An overwhelmed mind doesn't buy!
http://thetogrepublic.com/podcast/26
2018-03-0214 min
Marketing Tips for Photographers | The Tog Republic Podcast25: Having an Olympian Mindset Will Transform Your BusinessSo I'm very excited about the Winter Olympics! They're fun and entertaining, but mostly I'm mind blown by the dedication, commitment and resilience of the athletes. That's got me thinking what if we treated our photography business as if it were the Olympic Games??
http://www.thetogrepublic.com/podcast/25
2018-02-2112 min
Marketing Tips for Photographers | The Tog Republic Podcast24: A Chat With Dana Pugh About PricingMeet the amazing Dana Pugh, she's a family, wedding, and commercial photographer based in Calgary, Canada.
In addition to her fantastic work, Dana is on a mission to help photographers price themselves correctly!
Make sure you listen to today's episode so you can get a better idea on how to start making a profit on your photography business.
You can find out more info on the show's notes page http://thetogrepublic.com/podcast/24
2018-02-111h 00
Marketing Tips for Photographers | The Tog Republic Podcast23: A Chat With Joshua Kane About Destination Wedding PhotographyOn today's episode I had the chance to chat with the amazing Joshua Kane about being a destination wedding photographer. We talk about how his story translates into travels and how his clients fly him all over the world to photograph their celebrations.
You can find out more, plus see some amazing images on the show's notes page http://www.thetogrepublic.com/podcast/23
2018-02-0148 min
Marketing Tips for Photographers | The Tog Republic Podcast22: Embracing Self-PromotionI know, I know... Just the word "Self- promotion" gives you hives, after all that word has a bit of stigma attached to it. Only people that are self-centered narcissists self-promote, right?
NO!
Are you confused about this? Don't worry. I break it down on today's podcast.
You can access the podcast page here:
www.thetogrepublic.com/podcast/21
And join our Facebook group here:
www.facebook.com/groups/thetogrepublic/
2018-01-2512 min
Marketing Tips for Photographers | The Tog Republic Podcast21: The Difference Between the $100 & $1000 photographerHello Friend! On today's podcast I chat about the difference between photographers that are charging little money and the ones that are making a good living with their craft. Hint, this has nothing to do with location, experience, or even the quality of their work.
You can find out more info on the show's notes page http://thetogrepublic.com/podcast/21
2018-01-0417 min